Marketing Insider Group

APRIL 17, 2023

Over the years, we’ve read (and written) some of the best marketing articles, making our judgment pretty great when it comes to determining value. The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. As content marketing experts, we realize that not everyone has this superpower.

Paid Search Agency 329

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 329

xiQ

JUNE 19, 2019

Content plays a major role in Account-Based Marketing. ABMers have to be really good storytellers. Craig Rones, VP of Marketing, NTT DATA Services. 66 % of marketers say being able to produce engaging, well-designed visual content consistently is their biggest struggle”. Content Marketing Institute.

Account Based Marketing 89

Account Based Marketing Storytelling ABM B2B Thought Leadership 89

Contently

MAY 13, 2024

According to Forrester, in 2023, more than half of global marketers thought the whole thing was a bluff. For marketers, this means a few things are about to change. Here’s everything you need to know about third-party cookies and what their phase-out means for content marketers in 2024.

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Top of Funnel Content Marketing Planning Work Management 174

xiQ

JUNE 19, 2019

Content plays a major role in Account-Based Marketing. ABMers have to be really good storytellers. Craig Rones, VP of Marketing, NTT DATA Services. 66 % of marketers say being able to produce engaging, well-designed visual content consistently is their biggest struggle”. Content Marketing Institute.

Account Based Marketing 62

Account Based Marketing Storytelling ABM B2B Thought Leadership 62

Valasys

JULY 31, 2023

Introduction In the era of information overload, businesses need to deliver timely and relevant content to their audiences to stay ahead in the market. It involves using advanced algorithms and artificial intelligence to generate, curate, and distribute content across multiple channels.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Marketing Insider Group

JANUARY 16, 2023

Overcoming this year’s biggest marketing challenges may not be as difficult as you think. Marketing Insider Group’s team of experts asked Open Ai’s ChatGPT to identify the biggest marketing challenges of 2023, and we’re ready to tackle them. What Are 2023’s Biggest Marketing Challenges?

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Content Standard

DECEMBER 19, 2023

It accounts for 60% of the estimated 97 zettabytes of data today, with 90% created in just the past two years—explosive growth driven by the changing digital marketing, creator, and AI landscapes. That’s why good content marketing isn’t just a nice-to-have; it’s essential to success.

Terms and Conditions 81

Terms and Conditions Marketing & Strategy Advertising Agencies Storytelling 81

Salesforce Marketing Cloud

AUGUST 29, 2023

We’re in a golden Era of marketing, and lucky for us, so is Taylor Swift. Taylor is more than a global music sensation – she’s a marketing powerhouse, The 1 who keeps fans (and marketers) wondering what’s up her sleeve. Creating this experience extends beyond traditional marketing tactics. from Taylor.

Planning 98

Planning Storytelling Marketing & Strategy Social Media 98

Litmus

FEBRUARY 8, 2024

Marketing strategies face some headwinds in 2024. Marketing budgets In January 2023, many experts shared dire warnings about the economy. However, when they planned their 2024 budgets, most marketing teams expected to do more with less this year. Email ROI generates $36 for every $1 spent.

Marketing Budget 84

Marketing Budget Marketing Strategy Marketing & Strategy Planning 84

seo.co

JANUARY 10, 2022

The same old digital marketing methods won’t work any longer. Drawing up a well-rounded campaign now requires marketers to be more agile and customer-centric when promoting their brand’s offerings. This makes it practically indispensable for companies to incorporate digital marketing in their marketing strategies.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

seo.co

FEBRUARY 16, 2021

As a result, marketers no longer had the luxury to build expansive campaigns. A quick look at last year’s laundry list of ‘unprecedented’ developments tells us that technology marketing moves very fast. The only way marketers can survive 2021 is to be flexible and transparent in the face of adversity.

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Marketing AI Trends Work Management Marketing Management 116

Brightedge

MAY 16, 2021

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

ClickZ

FEBRUARY 21, 2020

30-second summary: Following a survey and some editorial research, we have highlighted 10 people we think are either respected industry guardians, or are making some noteworthy contributions to the marketing technology space. Nearly every person in our survey had him as one of their top five leaders in marketing technology sector.

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

Sprout Social

JUNE 7, 2023

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. Your brand voice and storytelling need to match the wavelength of your target audience so it resonates with their needs while staying rooted in your brand. Let’s dive into the advantages in detail.

Work Management 110

Work Management Marketing AI Brand Identity Branding 110

Tomorrow People

NOVEMBER 16, 2018

“ If you're serious about your content marketing strategy, you have to realize you're writing for an ever-changing audience , says Jaime Bailey, Vice President of Marketing at VHT. Keep evaluating your content marketing. Going to (small) events is one of the most beneficial marketing routes you can take.

Trends 166

Trends Content Marketing Advertising Agencies Software 166

Sprout Social

FEBRUARY 15, 2024

It’s not possible to have a successful digital marketing strategy or social media strategy without it. How to engage an audience Getting your audience to engage with your content takes time and effort, and begins with your social media marketing strategy. Chanel’s Instagram account provides an excellent example of visual storytelling.

Webinar Metrics 102

Webinar Metrics Tips Marketing AI Social Media 102

Thinkers360

FEBRUARY 16, 2024

We specialize in B2B strategic marketing and B2B thought leadership marketing putting your brand in front of active B2B buyers worldwide – Explore membership today ! 24 Patrick Van Hull Supply Chain Storyteller Contact Patrick Van Hull Score: 36.06 35 Sarah Scudder Marketing Maven Contact Sarah Scudder Score: 33.98

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B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Anyword

AUGUST 31, 2018

We thought this information was too valuable to keep to ourselves, so we decided to create our new series, The Storytellers, as a way to share some of their insights and expertise with the rest of the publishing community. On a day-to-day basis, my team focuses on the marketing for all of our brands and our shows. We certainly don’t.

Storytelling 57

Storytelling Paid Content Advertising Agencies Mobile Advertising 57

ClearVoice

JANUARY 26, 2024

Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Bluetext

MARCH 15, 2023

Bluetext asked our own Creative Director, Jason Siegel, how the role has evolved in recent years, especially with the introduction of next-age AI technology within creative fields. Bill Replogle of Sparkys garage fame taught me a lot about storytelling and the power of the word. More importantly, what makes a modern Creative Director?

Creativity 33

Creativity Marketing AI Curation Paid Search Agency 33

Marketing Insider Group

NOVEMBER 16, 2021

I cannot exactly remember when I started working with ITSMA, and leveraging their work in B2B solutions and services, but it was sometime in the mid-2000s when I led the SAP Services Marketing team for SAP North America Field Marketing. Not long after, I attended my first ITSMA Marketing Vision event.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. So what should marketers do? In this post, we recap some of the presentations from yesterday on the power of brand storytelling.

Storytelling 50

Storytelling Enterprise Management Brand Identity Branding 50

ClearVoice

JANUARY 13, 2020

Although personalization has certainly proven to be a successful strategy, personalization is a little scary to everyday marketers. In 2020, especially as the presidential election campaigning ramps up, consumers are likely to become increasingly wary of AI, which may potentially put some strain on personalization. Invest in data.

Marketing AI 69

Marketing AI Personalization Content Long Tail Marketing 69

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Sword and the Script | B2B

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. Yet it’s also interesting to note there were quite a few that didn’t mention AI at all.

Marketing AI 127

Marketing AI Paid Content Work Management Marketing Management 127

Marketing Insider Group

JANUARY 6, 2020

Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. There are literally dozens of marketing conferences coming up over the next 12 months in the US alone, not to mention the rest of the world (you can see my 2019 list to see how the selection compares with last year’s.).

Conference 57

Conference Marketing AI Work Management Marketing Management 57

Marketing Insider Group

JANUARY 11, 2023

B2B marketing trends continue to rapidly evolve as content marketing becomes more important than ever. Marketers have shifted their focus from sales to digital content marketing strategies and search engine optimization tactics to attract new customers to their business. 7 B2B Marketing Trends. AI on the Rise.

Marketing AI 247

Marketing AI Trends B2B Marketing B2B 247

Content Marketing Institute

DECEMBER 22, 2017

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. . Download this week’s PNR: This Old Marketing podcast. HANDPICKED RELATED CONTENT: Are You Ready for Content Marketing in 2018? Will advertising (paid media) completely die, and/or will it get replaced by content marketing? (29:32).

Advertising Agencies 77

Advertising Agencies Paid Search Agency Advertisements Advertising 77

sagefrog

NOVEMBER 14, 2023

Many industries are marked by rapid technological advancements, changing regulations, and increased competition and standing out in a crowded market has never been more challenging—or critical. The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Hubspot

AUGUST 29, 2019

I also recommend (and personally subscribe to) their weekly email subscription, The Skinny , which offers a thoughtfully curated rundown of the latest PR, marketing, and communications news and trends. Three posts to check out: Why Empathy is a Crucial Skill for Marketers and PR Pros. Brand Mascots: A Dying Breed? Spin Sucks.

PR 77

PR Paid Content Public Relations Paid Search Agency 77

Digilant

SEPTEMBER 28, 2023

So what do today’s marketers need to know about retail media networks and how to make the most of this tremendous and fast-growing opportunity? Target Similar to Walmart, Target’s retail media network focuses on the seamless integration of curated shopping experiences across its physical stores, online platform, and app.

Media 59

Media Advertising Agencies Amazon Funnel Advertising 59

Mailmunch

JULY 9, 2021

Email marketing is one of the most effective digital marketing channels. Unlike most of the other marketing vehicles, marketing emails, including editorial newsletters, are not subject to algorithm updates that can mess with your marketing campaigns. A well-executed email marketing campaign can be effective.

Newsletter 52

Newsletter Click Rate Curation Open Rate 52

Martech Advisor

MARCH 31, 2020

Let's look at how that impacted the industry and other big news, insights, studies, and updates in marketing and martech in this March 2020 monthly roundup. And while marketers and business leaders struggle to make the best of a bad situation, markets and revenues around the world seem to be in a state of steady decline.

Hubspot 75

Hubspot Marketing Budget Features Work Management 75

B2BMarketing.net

MAY 17, 2024

After using Amazon’s Alexa for several years, and finding its responses somewhat lacking and very boilerplate, I began to see the concept of a Jarvis-like AI from Iron Man as a tangible reality; the sad nerd that I am. Consider this a go-to guide to AI. How does AI actually work ?

Internet Marketing 52

Internet Marketing Training First-Mover Advantage Copyright 52

Martech Advisor

DECEMBER 19, 2019

Since social media is an essential aspect of marketing in the digital era, it is more important than ever to know what works and how to ace a social media strategy. Learn More: What Is Social Media Marketing? The rise of conversational AI and messenger apps proved to be the perfect opportunity for Facebook to introduce chatbots.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Onalytica B2B

JANUARY 18, 2017

Martech is the blending of marketing and technology, with the aim of streamlining processes to achieve marketing goals and objectives. In this digital age, there is a huge demand for marketing technology to provide marketers with the tools they need to succeed. It’s a crowded market with huge overlap.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Brand Identity 50

Parse.ly

OCTOBER 22, 2019

Masters of Scale | To scale you must master the art of storytelling. The episode explains what makes storytelling so powerful, and why it matters that companies get it right. The Inbound Marketing Podcast | 13 Lessons From Interviewing 99 High Performing Marketers. Inspiration. Listen: [link]. Need a crash course?

Content Marketing 63

Content Marketing Planning Lead Scoring Lead Ranking 63