Scoop.it

JUNE 6, 2019

It is no longer news that content curation will boost your content marketing efforts. But while you’re probably finding success with content curation , others are struggling to justify the time they spend curating content. Sooner than later, they realize that content curation is everything but a quick fix.

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Curation Marketing Automation Services Content SMS 89

Webbiquity

JANUARY 28, 2016

I discuss how content curation has helped B2B companies I’ve worked with generate business results, as well as some of the personal value I’ve received from content aggregation and blogging, such as connecting with expert WordPress designers like Alice Elliott (a.k.a.

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Aggregage Curation Aggregators B2B 100

Convince & Convert

AUGUST 3, 2017

Back in March 2017, Facebook reported 1.94 Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook. Here are eight steps to walk you through the Facebook page optimization process.

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Facebook Optimization Work Management Marketing Management 162

Sprout Social

JULY 21, 2022

Social curation and bookmarking sites. Examples: Facebook, LinkedIn, Instagram, Twitter, TikTok and Snapchat. Platforms like Instagram, which has more than 1 billion monthly active users , have made it easier than ever before to curate and share photos and images. Curate and promote user-generated content via branded hashtags.

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Social Media Social Marketing Media Curation 145

Convince & Convert

JANUARY 10, 2014

to discuss the undeniable power of excellent curation, delivering content to users that is perfect for the moment, and what makes people hit the “share” button. Don’t miss the 100th episode of Social Pros, live via Google Hangout ! This is your music experience, curated. Elias Roman, Songza @eliasroman.

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Curation Television marketing Content Skype 131

Webbiquity

FEBRUARY 27, 2018

Though it’s dangerous to assume anything about leadership in the social networking space (Facebook overtook MySpace as the biggest social network less than a decade ago , after all), the landscape does seem to have matured and stabilized somewhat at this point. Two-thirds of Facebook users (66%) get news on the site.

Social Networks 294

Social Networks Stats Network Marketing Linkedin 294

Marketing Insider Group

MARCH 21, 2023

How Physics Helps Me In Marketing By Dan Cobley Video Source: TED In this TED talk, Dan Cobley, former Chief Marketing Officer at Google, argues that physics and marketing have a lot in common. In this video, Spurlock shares his experience with marketing agencies , finding funding for the film, and his results.

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Convince & Convert

NOVEMBER 30, 2023

Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1. For example, I asked to come up with buyer personas for the campaign: Come up with buyer personas we are targeting on Facebook and craft a copy for each one.

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Social Media Advertisements Advertising Tools 107

Directive Agency

OCTOBER 2, 2019

Lookalike audiences are based on your curated audiences that exist/can be built within the various ad platforms. Let’s look at a few examples and how much we can efficiently increase our reach by: In the screenshot below, you can see the original list of marketing qualified leads that were uploaded into Facebook was below 1,000.

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Linkedin Facebook Paid Search Agency Google 53

Writing on the Web

MARCH 31, 2011

Here’s an important post from Joe Pulizzi’s Junta42 blog, Content Curation Grows Up, Original Content Still Key. I first heard the term content curation is this post by Rohit Bhargava back in 2009. Rohit positioned that, as more corporations and individuals create content, the role of the content curator is needed.

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Webbiquity

MAY 9, 2023

You can also curate informative content for them and add your insights. Tools to Help Measure: Use social media analytics tools such as Facebook Audience Insights, Twitter Analytics, Instagram Insights, or Hootsuite Analytics to gain valuable insights into your audience’s demographics, interests, and online behavior.

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Social Media Social Marketing Planning Tips 313

Convince & Convert

JUNE 19, 2014

With global attention and excitement around The FIFA World Cup, Google is leveraging real-time search data to curate sharable facts and visuals to help fuel online conversations around the matches. Created in partnership with R/GA London, this marks the company’s first-ever newsroom based on Google Trends search results.

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Trends Google Storytelling Curation 151

Digilant

JUNE 29, 2021

ICYMI: Google Delays Cookie Removal to Late 2023 – Digilant’s response. Ultimately, we are hopeful that the culmination of Google’s delay and recent iOS changes will be new sets of advertising solutions and regulations that are beneficial to both advertisers and consumers. Feel free to reach out anytime.

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Google Mobile Advertising Curation Press 52

Hubspot

FEBRUARY 7, 2018

This is a lesson Facebook has perfected over the last year as it continues to launch products to compete with Snapchat, the app it tried and failed to purchase back in 2013. But is this Facebook Stories update competing with or even being used in the same way as its competitors? Snapchat vs. Facebook.

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Facebook Curation First-Mover Advantage Social Networks 75

Outgrow

JANUARY 3, 2022

How to Use Google Trends for Content Marketing? If you are a content marketer who hasn’t explored Google Trends yet, you’ve got to read this blog! And, trust us, using Google Trends for content marketing will become your new favorite marketing strategy by the end of it. . Google Trends! . What Is Google Trends?

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Trends Google Outgrow Content Marketing 52

Contently

SEPTEMBER 25, 2018

But with Google’s latest announcement, they’re about to become a lot more like twins. On September 24, Google unveiled plans for new search features. The centerpiece of the revamped search will be Google Discover , which offers users a customized content feed regardless of whether they type in a search query.

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Paid Search Agency Content Social Media Custom Publishing 156

Unbounce

DECEMBER 1, 2021

Facebook Ads Manager. Despite its name, Facebook Ads Manager manages more than just ads for Facebook—it handles Instagram ads , too. Ads Manager ads appear in Facebook and Instagram feeds, and often have designs similar to each platform’s standard posts. Google Ads. Google’s top advantage is its sheer scale.

Mobile Marketing 139

Mobile Marketing Cost Per Thousand Cost Per Click Marketing Strategy 139

Valasys

APRIL 22, 2024

So, it’s always better to curate your own list of auto insurance leads yourself. Create Your Own GMB (Google My Business) Profile Google offers a free website to promote your business. Create a Google My Business account to offer your service. Don’t only run ads on Google Ads.

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Paid Content Paid Search Agency Lead Scoring Lead Ranking 40

Biznology

OCTOBER 11, 2010

What was unclear back then was that social media was not only lowering the barriers for content creators: it would eventually enable a new breed of editors, the social media curators. Online content curators are playing an increasingly crucial role preserving that diversity beyond mainstream. And she is right.

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Convince & Convert

JULY 24, 2012

48 percent of Facebook users check their account more than once per day. 23 percent of Facebook users check their account more than five times per day. 8 percent of Facebook users check their account more than ELEVEN times per day. The mean number of daily Facebook checks is 4. The impact of Google + on e-commerce?

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Facebook Social Media CAN-SPAM Curation 122

SocialPilot

DECEMBER 6, 2023

Google was founded in 1998 so 20 years ago the verb ‘to Google’ didn’t exist. I wonder how many Pandas are left in the wild?”, “I’ll just Google it”. Curate Relevant and Impactful Content Whether you’re a consultant, employee or on the job hunt, you’re going to be Googled by your potential client, boss or recruiter.

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Personalization Brand Identity Branding Tips 89

Webbiquity

MARCH 15, 2018

As a social media content curation and scheduling tool, its aim is to help you find quality content to share on your profile. Additionally, you can also search for content yourself, with keywords, hashtags, or specific Facebook Pages that you know. Perfect if : you want to boost your social influence and engagement.

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Social Media Tools Media Work Management 323

Heinz Marketing

FEBRUARY 16, 2023

Facebook is also a competitor, but because Facebook lacks the presence that TikTok offers, it has more growth potential than Facebook. According to a 2022 Fortune report, TikTok has already begun taking search traffic away from Google, which could also make Google a potential competitor in the future (if not now.)

B2B Marketing 102

B2B Marketing B2B Paid Search Agency Ideal Customer Profiles 102

Martech Advisor

DECEMBER 19, 2019

Considering the rise of screenless (voice) search, changes in smartphone usage and video consumption trends, Google has introduced some major changes in the workings of its search engine result pages (SERPs). Since the launch of Google in 1998, its SERPs have periodically seen some major changes. Prioritize Mobile Experience in 2020.

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Top of Funnel Google Dwell SERP 66

Hubspot

MARCH 10, 2017

This is a lesson Facebook has perfected over the last year as it continues to launch products to compete with Snapchat, the app it tried and failed to purchase back in 2013. The battle over the disappearing social media story continued yesterday with Facebook’s launch of Messenger Day. “If you can’t beat ‘em, join ‘em.”. Commonalities.

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Facebook Curation First-Mover Advantage Social Media 78

Liveintent

DECEMBER 13, 2022

And as the industry looks to 2023 and beyond, eMarketer predicts that Walmart, Instacart, and Amazon will capture the majority of digital ad budgets ( $61.15bn by the end of 2024 ) — a significant departure from years past when tech behemoths Google, Facebook, and Microsoft, claimed most advertising budgets. Control your destiny.

Spending 114

Spending Ads Advertising Agencies eCommerce 114

Convince & Convert

AUGUST 3, 2017

Back in March 2017, Facebook reported 1.94 Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook. Here are eight steps to walk you through the Facebook page optimization process.

Facebook 60

Facebook Optimization Work Management Marketing Management 60

Liveintent

NOVEMBER 11, 2020

” Curated and private marketplaces will emerge. Demand for brand safety and quality content will also lead to more curated and private marketplaces for ad buying. “With curated markets,” Layser adds, “buyers can hand-pick publishers with first-party data and strong content.”

Advertising Agencies 124

Advertising Agencies Advertisements Advertising Ad Exchange 124

Scoop.it

APRIL 4, 2019

On April 2nd, 2019 , the world said goodbye to Google+, a social network created by the search engine giant. Size of the user base of Google+ was hardly comparable to that of Facebook or even Google’s own YouTube. But Google+ was incredibly valuable to many users around the world. Private Google+ communities.

Enterprise Management 48

Enterprise Management Communities Top of Funnel Google 48

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. His post covers everything from Facebook ads to internet marketing. Even Facebook asks for her help.”

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Paid Content Paid Search Agency Social Media Social Marketing 93

Martech Advisor

NOVEMBER 20, 2019

Did you know that the conversion rate of Google remarketing ads in far higher than traditional display ads? In this five-minute primer, we discuss: What is Google remarketing? How to optimize Google remarketing costs in 2020. Google remarketing FAQs answered. What Is Google Remarketing? Reach a targeted audience.

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Spending Google Ads Adwords 71

RebelMouse

SEPTEMBER 18, 2018

It's been nine months since Facebook's bombshell and so-called "friends and family". In January, the massive social platform announced that it would begin to prioritize posts from users' actual Facebook friends in its News Feed over updates from publishers. And this means we've been preparing for a shift like Facebook's for years.

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Facebook CMS Development Enterprise Management Work Management 47

Convince & Convert

DECEMBER 13, 2023

You can even use content curation software to help you do just that by keeping track of your audience’s preferences and the top-performing content in your niche. Ask yourself what your viewer might search for on Google when trying to find videos like the one you made, and build your video’s title and meta description around it.

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Social Media Video Marketing Media Eye-Tracking 153

Oktopost

OCTOBER 23, 2019

Facebook hints at removing “Like” counts. Following Instagram’s lead , Facebook is testing hiding the “Like” count. The platform is a big piece of marketing plans for brand awareness, community building and lead generation, with ads providing much of the fuel for the Facebook engine. Now Google has set a date: early 2020.

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Acquisitions Planning Paid Search Agency Mobile Advertising 110

Pam Didner

JANUARY 12, 2022

One approach from the article is to help prospects make sense of the information by explaining, simplifying, and deconflicting information through a carefully curated learning journey. Communicate your explanation and responses in a series of targeted and curated content that Adamson calls a “collaborative learning” journey.

Work Management 82

Work Management Marketing Management Curation Best Practices 82

Scoop.it

APRIL 19, 2022

Create a Google My Business Account. Creating a Google My Business account certainly ticks the “quick” box, and it’s completely free too. Google My Business links in with what Google calls a Business Profile. This profile also ties in with Google Maps, so your business shows up on that platform. Let’s get started.

Small Business Marketing 75

Small Business Marketing Cost Online Marketing Effectiveness 75

Scoop.it

JANUARY 14, 2021

Find the best content to curate. First off, content curation is a vital piece of the puzzle. To succeed in the content curation game, the content must be original — there is no middle ground here. to curate and share content. The tool crawls the web, and helps curate engaging third-party content.

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Social Media Media Curation Content 71