Sword and the Script | B2B

JULY 18, 2023

There’s been no shortage of surveys and stats in B2B marketing; here’s a look at some of the more interesting ones from the first six months of 2023 Apart from this blog, I produce a separate monthly email newsletter that curates articles and blog posts across marketing communications. ” Read more on Marketing Dive 2. .

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

Navigate the Channel

JUNE 9, 2023

In 2021, according to eMarketer, the value of abandoned goods in digital carts in the U.S. They do this by engaging consumers in dynamic conversations that include intelligent questions designed to gauge their needs and interests, which results in a curated gallery of highly-relevant services and products. was $705 billion.

Marketing AI 65

Marketing AI Bundling eCommerce Curation 65

KoMarketing Associates

DECEMBER 9, 2014

Consider the following: 93% of B2B marketers use content marketing ( Content Marketing Institute ). 82% of marketers who blog see a positive ROI for their inbound marketing ( HubSpot ). 70% of B2B marketers are creating more content than they did one year ago ( Content Marketing Institute ).

Marketing Budget Creation 120

Marketing Budget Creation Curation Budget Programs Content 120

Webbiquity

DECEMBER 10, 2013

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. In addition, nearly half of marketers say they are unable to measure the value of their content marketing efforts.

Statistics 100

Statistics SMB Content Marketing Planning 100

Digilant

MAY 13, 2021

Earlier this week, eMarketer released CTV ad spending projections across the next three years: expecting it to hit $13.4 As with any up-and-coming ad format, brands and advertisers need to analyze the channel and decide if it is suitable to implement into their respective omnichannel marketing plans. Human-curated. Negotiated.

Paid Content 52

Paid Content Planning Marketing Plans Advertising Agencies 52

seo.co

JANUARY 10, 2022

The same old digital marketing methods won’t work any longer. Drawing up a well-rounded campaign now requires marketers to be more agile and customer-centric when promoting their brand’s offerings. This makes it practically indispensable for companies to incorporate digital marketing in their marketing strategies.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

ClearVoice

JUNE 12, 2020

According to eMarketer ’s research, Instagram will have 26.9 marketers will use Instagram this year. In addition to creating new content, it’s also important to curate content. Include re-posting as part of your curated content, and make sure to abide by Instagram’s guidelines and ask for photo sharing permission.

WOM 95

WOM Word of Mouth Ideal Customer Profiles Curation 95

Choozle

AUGUST 26, 2020

As the display ad buying landscape continues to evolve, it also continues to grow–eMarketer estimates that by 2021 almost 88 percent of all US digital display ad dollars will transact programmatically. The post The role of recency use in digital marketing appeared first on Choozle: Digital Advertising Made Easy. Recency in context.

Digital Marketing Funnels 52

Digital Marketing Funnels Advertising Funnels Sales Cycle Top of Funnel 52

Outbound Engine

MARCH 20, 2020

Even though we read them, speak them and hear them almost non-stop, words are often an underrated component of a small business marketing plan. When used strategically, the right marketing power words cause people to take action. Small business marketing requires the same attention. But use the wrong words and what happens?

Planning 76

Planning CAN-SPAM Click Rate Newsletter 76

Webbiquity

AUGUST 27, 2013

There’s no question that B2B marketers have embraced social media. According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. and 5% figures, respectively, reported by eMarketer earlier this year.

Social Networks 100

Social Networks Network Marketing Social Marketing B2B Marketing 100

seo.co

FEBRUARY 16, 2021

As a result, marketers no longer had the luxury to build expansive campaigns. A quick look at last year’s laundry list of ‘unprecedented’ developments tells us that technology marketing moves very fast. The only way marketers can survive 2021 is to be flexible and transparent in the face of adversity.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Choozle

DECEMBER 2, 2020

According to an eMarketer report , more than nine in 10 internet users send email regularly, making it one of the most common digital activities in the US. But how can marketers tap into the value of email advertising to power their digital advertising strategies?

Advertising Agencies 53

Advertising Agencies Lead Scoring Lead Ranking Advertisements 53

Martech Advisor

MARCH 26, 2020

Consumer behavior directly influences the strategies and outcomes associated with marketing. Digital advertising and marketing executives have an opportunity to influence the perception, and help increase the preparedness of those impacted. Learn More: How to Curate Digital Ad Supply in 2020. Do’s and Don’ts.

Advertisements 55

Advertisements Advertising Mobile Advertising Terms and Conditions 55

ClearVoice

MAY 22, 2020

According to emarketer, it is forecasted that “[in 2020] 86.8 marketers will use Facebook for social media marketing and 73.2 It is not a surprise that Instagram has been the ideal platform to use for influencer marketing. In a February 2018 survey by influencer marketing agency Activate, 88.9 percent of U.S.

Ideal Customer Profiles 111

Ideal Customer Profiles Paid Search Agency Profiling Emarketing 111

Porch Group Media

NOVEMBER 10, 2022

As a marketer, I love a good list of statistics and even better when they are accompanied by a good chart. If you’ve stumbled on this blog, you probably are just as keen to read up on the latest stats – in this case, about email marketing. Our team curated the latest stats we could find to help you stay current and informed for 2023.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

EveryoneSocial

OCTOBER 15, 2019

If you have been active in digital marketing trends and paying attention at all to the digital landscape, you’ve probably come across influencer marketing. Influencer marketing has become a useful strategy for many teams and companies to boost brand reputation, visibility, and drive sales. What is Influencer Marketing?

Statistics 59

Statistics Paid Search Agency Word of Mouth Companies 59

Vidyard

MAY 27, 2019

So we gathered our tribe—highly proficient at sales, marketing, and storytelling—to ideate. A massive 91% of buyers look for reviews before purchasing, reports eMarketer. Companies lose sales and waste marketing dollars when their shoppers aren’t convinced to buy, and bounce. What are their pain points?

Outreach 71

Outreach Video Marketing Tips Cross-Selling 71

Hubspot

JUNE 8, 2017

eMarketer estimates e-commerce sales will reach $4.058 trillion in 2020, or 14.6 The e-commerce space is a hot, crowded market, and the brands that rise to the top will have to be able to cultivate a loyal and rabid fan base. At this point, everyone knows that e-commerce is no longer "the next big thing" -- it's the current big thing.

Paid Search Agency 77

Paid Search Agency Advertising Agencies Ad Agencies Cross-Selling 77

Martech Advisor

OCTOBER 24, 2019

In this byline, Ryan Horn, Senior Vice President of Marketing at Simpli.fi will discuss the current state of localized programmatic, key drivers of growth, and why marketers need to consider moving towards a localized strategy. Every marketer knows that customers expect a personalized experience, but where did it all begin?

Advertising Agencies 46

Advertising Agencies Mobile Advertising Marketing Strategy Marketing & Strategy 46

Huptech Web

MARCH 2, 2023

It is no secret that social media has revolutionized how businesses approach online marketing and have become an integral part of their marketing strategies. Social media platforms’ increasing popularity and benefits have led to incorporating social commerce into marketing strategies.

Paid Content 52

Paid Content eCommerce Social Media Paid Social Agency 52

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

SnapApp

NOVEMBER 17, 2015

Marketing can, at times, get a little frazzling. And it’s no surprise: marketing is one of the fastest growing industries in the world, with a constant stream of new technologies, advanced strategies, and additional channels to tack onto our work day. Connect Your Marketing Campaign With the Bigger Picture. 10,000 Feet.

Work Management 48

Work Management Marketing Management Planning Campaigns 48

Hubspot

APRIL 27, 2015

If you’re in the business of content marketing, there is a 100% chance you need marketing statistics. As content marketer Britt Brouse points out , it’s crucial to become something of a “data authority” in your niche. A search engine exclusively for inbound marketing and consumer statistics? 2) State of Inbound Marketing.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

Content Standard

JULY 6, 2015

It’s an app-driven world when it comes to mobile content, and digital marketers are clamoring to spend money on eye-catching, in-app ads. eMarketer predicts that spending on in-app mobile ads will grow to 73.2 eMarketer predicts that spending on in-app mobile ads will grow to 73.2 percent for ads on the mobile web.

Mobile Advertising 40

Mobile Advertising Banner Ads Emarketing Mobile Marketing 40

Bluetext

JANUARY 8, 2019

Dynamic content may be the next big thing for digital marketers. In the marketing world, as personalization becomes more in demand, the power of artificial intelligence and data analytics to deliver personalization through dynamic content generation is taking on a larger role. This evolution may be closer than you think.

Marketing AI 21

Marketing AI Microsite Emarketing Mobile Advertising 21

Hubspot

MARCH 21, 2017

The downward spiral of traditional advertising’s effectiveness started nearly two decades ago, when marketers simply cut and pasted print ads onto their digital properties. It’s become clear that companies desperately need to rethink their marketing strategies, focusing on owned content instead of advertising. Another $1.1

Advertising Agencies 76

Advertising Agencies Paid Search Agency Ad Agencies Advertisements 76

Bluetext

JANUARY 8, 2019

Dynamic content may be the next big thing for digital marketers. In the marketing world, as personalization becomes more in demand, the power of artificial intelligence and data analytics to deliver personalization through dynamic content generation is taking on a larger role. This evolution may be closer than you think.

Marketing AI 20

Marketing AI Generation Microsite Emarketing 20

Onalytica B2B

JANUARY 18, 2017

Martech is the blending of marketing and technology, with the aim of streamlining processes to achieve marketing goals and objectives. In this digital age, there is a huge demand for marketing technology to provide marketers with the tools they need to succeed. It’s a crowded market with huge overlap.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Brand Identity 50

Adobe Experience Cloud Blog

APRIL 12, 2016

Why does this matter to you as marketer? On the flip side, as a marketer, your goal is to give your buyers something valuable enough to earn their interest, business, loyalty, and advocacy. Even the stray kitten I decided to adopt last year wasn’t free. We’re all familiar with the idea of give-to-get.

Viral Marketing 48

Viral Marketing Campaigns Planning Paid Search Agency 48

Content Standard

JANUARY 29, 2015

The ever-evolving digital ecosystem poses a hefty but thrilling challenge to marketers. Monitoring industry, consumer, and marketing trends requires daily immersion and dedication. To learn from the trend-watching habits of the best, I asked 12 talented digital marketers to share their expertise. Brian Honigman, @BrianHonigman.

Trends 41

Trends Peer-to-peer Work Management Aggregators 41

Marketing Insider Group

JUNE 14, 2012

I use email alerts from RSS feeds, Twitter lists and a few key websites I visit every day to make sure I can stay on top of the latest trends and news in business and marketing. So here, I have curated my own list of the top sites of business and marketing information – some of which are great examples of content curation themselves.

Curation 100

Curation Resources Emarketing RSS 100

Marketing Insider Group

JANUARY 26, 2021

If you’re like most companies, you realized in 2020 that annual marketing budget planning doesn’t work anymore. Unsurprisingly, 46% of B2Bs say they’re paying closer attention to their marketing’s direct impact on sales post-pandemic as well. Quick Takeaways: Annual marketing budget planning isn’t ideal anymore.

Marketing Budget Creation 332

Marketing Budget Creation Marketing Budget Planning Budget Programs 332

Hubspot

FEBRUARY 25, 2016

Actionable marketing expert Heidi Cohen defines it as the maturation and evolution of social media meets shopping. eMarketer revealed that social commerce revenue has grown from $5 billion in 2011 to eclipsing $30 billion in 2015. As a result, they are looking for shopping destinations or inspirational sites. A Diamond In The Rough.

Advertisements 28

Advertisements Advertising Merchandising Contingency Planning 28

Convince & Convert

MARCH 8, 2013

Todd Wheatland, VP of Marketing at Kelly OCG, joins the Social Pros Podcast from Content Marketing World in Sydney, Australia this week to discuss producing massive amounts of relevant content, curating your personal brand, and how to get your followers to share your content. via eMarketer. Spinning Data into Content.

Curation 128

Curation Lead Ranking Content Emarketing 128

Sprout Social

JANUARY 9, 2017

Facebook is unique in the marketing world because of its size, as well as how difficult it is to engage. With the immense engagement potential, a newly implemented Instagram algorithm and more users joining every day, knowing the best times to post to Instagram could mean all the difference in your marketing strategy. and 5 p.m.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Webbiquity

MAY 3, 2011

The answer may come from the email marketing field. Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. This list will be posted on Cheryl Burgess’ Blue Focus Marketing Blog. What is it? Jennifer Aaker. Allison Mooney. allimooney.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Hubspot

JANUARY 17, 2017

Two years ago if you asked me to explain the concept of content marketing I would start by talking to you about planets. Imagine you are a marketer standing all alone  --  like The Little Prince  -- in the middle of a small planet. This fundamental principle of content marketing has been a key part of HubSpot’s marketing playbook.

Advertising Mediums 28

Advertising Mediums Peer-to-peer Correlation Hubspot 28