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How to Find the Perfect Balance Between Content Creation and Curation for Lead Capture

Scoop.it

Content that’s engaging, entertaining, useful and informative grabs eyeballs, builds connections with potential customers, and establishes your brand as one that’s worth following. It takes a lot of time and money to create original content, which is a big part of why content curation is so appealing.

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LinkedIn Company Pages: 7 Features To Make Your Page Even Better

KoMarketing Associates

But up until now, any time a B2B marketer published a post on LinkedIn, they’d be showing that post to their entire audience. Click “Save” and then create and publish your post as usual. The instructions to make your custom Company Page follow button are here. Start publishing live. Customize the URL of your Company Page.

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Top B2B Social Media Mistakes—and How to Avoid Them

Trade Press Services

With 77 percent of businesses using social media to reach their customers and more than 90 percent of users following at least one brand on social media, marketers cannot underestimate the importance of social media marketing. For example, in 2023 alone, LinkedIn introduced lead generation forms, new custom buttons and a native media editor.

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7 Reasons to Use Content Marketing for the B2B Lead Generation

Valasys

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. According to the Content Marketing Institute, Content marketing lies at the very core of all the lead generation efforts.

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B2B Content Marketing Practices that Work

BOP Design

At Bop Design, we are big proponents of inbound marketing for lead generation. For many in the B2B marketing space, downloadable guides are viewed as top-of-funnel lead generators. We live in a hyper-connected world with a lot of firms creating and publishing content. Thought Leadership Articles.

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Boost Your ROI with B2B Intent Data

Binary Demand

This information can be used to create highly targeted marketing campaigns, enhancing customer engagement and boosting sales. Intent data is essential in B2B marketing , lead generation, B2B account-based marketing , and other sales strategies. The data can be used to analyze and retain customers.

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5 Most Popular Industrial Marketing Blog Posts from 2010

Industrial Marketing Today

December is also a popular time for bands and musicians to release their “Best of” compilations, bloggers like to summarize their best posts and publishers publish their own “Top XX” lists. However, you shouldn’t count on marketing automation to solve all your lead generation problems. Read full article….