KoMarketing Associates

JULY 11, 2019

If you’ve used almost any social media management tool, you’ll be familiar with the idea of “Community Managers,” – basically account admins who plan and post all social media content, and who are tasked with responding to comments and possibly forwarding any complaints to Customer Service. LinkedIn’s new Pages has this functionality.

Linkedin 126

Linkedin Work Management Marketing Management Paid Search Agency 126

DemandBase

JULY 16, 2020

Personalization: It’s Not Just Jargon. Phrases like “hyper-personalization” and “personalization at scale” are tossed around frequently in the sales community, but what does it mean and how do you do it? The Demandbase sales team has achieved considerably higher results from personalized outreach than with generic blasting.

Outreach 86

Outreach Enterprise Management DemandBase Buy 86

Hubspot

MAY 1, 2017

They’re my very own personal blogging habits. The retailer, it turned out, was able to predict her pregnancy and subsequently personalize the promotions she received, thanks in large part to a ton of (completely legal) data collection and analysis. 7 Personalized Marketing Examples. Creepy -- or great marketing? The Example.

Personalization 100

Personalization Branding Brand Identity Planning 100

Scoop.it

DECEMBER 28, 2023

From curating content to appeal to specific segments of your audience to using it to inspire more purchases, here are the eight ways ecommerce content marketing influences conversion rates. If you’re aiming to boost conversions, you must also address your future customers’ priorities and potential conversion obstacles.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

Only B2B

FEBRUARY 4, 2020

An article published by Hubspot compiles, There are 3.8 billion email users worldwide, so if you’re looking for a way to reach your customers, email is the perfect place to find them. Two-thirds of customers have made a purchase as a direct result of an email marketing message. Email Marketing Effectiveness.

Email Marketing 118

Email Marketing Clickthrough Advertising Mediums Paid Search Agency 118

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Let’s start with the business brass tacks.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Convince & Convert

JUNE 1, 2014

That happened to me – and you’re damn right I dad-milked that sucker – when it was announced last week that (among digital marketers) I am the most retweeted and most mentioned person on Twitter (PDF). How is Pharrell the #10 most mentioned person on Twitter among digital marketers? That guy is EVERYWHERE!

Twitter 167

Twitter Paid Search Agency Personalization Planning 167

Hubspot

FEBRUARY 18, 2020

These social media tools are meant to free up your time so you can engage and personally interact with your followers, have authentic conversations, and strategize about what you post and when. Chatbots can be used with sites like Facebook Messenger to streamline your marketing, provide customer support, and improve the customer experience.

Social Media 67

Social Media Social Marketing Automation Work Management 67

SmartBug Media

JUNE 10, 2019

Tools like HubSpot make publishing on social media a breeze, but effective social media marketing requires more than posting things through HubSpot. I love the analogy from HubSpot about how your social media efforts should be like a cocktail party. content curation). Designate One Person.

Social Media 71

Social Media Social Marketing Media Tips 71

BOP Design

AUGUST 14, 2018

Customer Relationship Management (CRM). The tools B2B marketers and sales folks use to track current, past, and potential customers vary widely depending on the industry, products or services, and organization. For example, a jet engine builder may not have 1,000 customers to track, so an expensive CRM system won’t make sense.

Marketing Automation Services 85

Marketing Automation Services Budget Programs Enterprise Management Work Management 85

Brandpoint

APRIL 8, 2019

Scott Yates pinned it down pretty perfectly in this article on HubSpot : “Content is King. These leads are ready for you to curate content for them on a regular basis. In a study conducted by MarketingSherpa, 61 percent of customers would like to receive emails from businesses at least weekly.). How regularly?

Newsletter 96

Newsletter Email Marketing Marketing Strategy Marketing & Strategy 96

Hubspot

FEBRUARY 26, 2019

However, a blog can also be an entire website, and often is, if the blog is for personal use alone -- for instance, a travel blog. At the time, however, it wasn't considered a blog … just a personal homepage. Her blog doesn't serve a larger company, but it does help her create a personal brand. What is a blog?

Wiki 101

Wiki Top of Funnel Lead Scoring Lead Ranking 101

Vidyard

JULY 27, 2022

Traditionally, outside sales meant face-to-face selling—whether that was via door-to-door sales, in-person customer meetings, or events and conferences. Video Benchmarks for Creation and Publishing 1.1 The Benefits of Customer Support Videos 1.1 What Video Customer Service Can Do for You 2. Download PDF Contents 1.

Template 73

Template Video Marketing Work Management FAQ 73

Webbiquity

MAY 17, 2016

Pricing: $9 to $24 per month, plus custom pricing for enterprises. Pricing: free to $59 per month, plus custom pricing for enterprises. Create graphs, compare trended data over time, and explore curated research highlights. Showcase reviews: HubSpot, SnapApp. Showcase reviews: Online Marketing Institute. 3) Bubbl.us.

Planning 145

Planning Research Tools Best Practices 145

Marketing Insider Group

NOVEMBER 16, 2021

While in-person events literally disappeared over night, virtual and online events have stepped up in a big way. And in the spirit of David Letterman , I love the “Top Ten” format; it’s a great way to summarize things (although it violates my personal propensity for grouping things In 3s/5s/7s etc.). Invest in Competitive Intelligence.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Content Marketing Institute

JANUARY 25, 2019

I interviewed several top B2B marketers to see how they’re doing it, and learned it starts before the content is created and doesn’t end when you hit “publish.”. Dominik Elmiger, a digital marketer and teacher at Chartered Institute of Marketing, explains that social allows brands to blur the line between person and company.

Paid Content 108

Paid Content Advertising Agencies Demand Generation Agencies Paid Social Agency 108

SmartBug Media

NOVEMBER 21, 2019

While the importance of retaining an existing customer is widely known, many marketing, client fulfillment, and sales teams miss out on the opportunity to upsell. It's best if these communications come from the company in general or a specific person who isn't having day-to-day interactions with customers, so it serves as an outside check-in.

Marketing Automation Services 69

Marketing Automation Services Marketing Automation Automation Product 69

Vidyard

JULY 25, 2018

Whether it’s for my own personal accounts or brands I’ve managed, I rely on four principles to guide my social media decision making: Quality Consistency Access Vulnerability These four concepts are meant to be simple. You can use them as a guiding light when you need to take a step back from your publishing strategy.

Social Media 94

Social Media Ad Building Branding Brand Identity 94

seo.co

JANUARY 10, 2022

Drawing up a well-rounded campaign now requires marketers to be more agile and customer-centric when promoting their brand’s offerings. According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Customers want it, and brands that deliver it win.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Marketing Insider Group

FEBRUARY 26, 2014

I have already published some of my favorite slideshares and best videos from brands as examples. This Video, Made by a Bank, Will Give You the Chills – From Hubspot. Humor and B2B Marketing: A Love Story – The future of customer videos! 10 Lessons from the World’s Most Captivating Presenters from HubSpot.

Examples 100

Examples Peer-to-peer Content Hubspot 100

Convince & Convert

FEBRUARY 1, 2016

2015 was the year of tracking and analyzing the buyer experience and mapping the customer journey. Mapping is a useful tool for focusing on a particular part of the customer story while also giving a broader look at the entire experience. Much like the the Gen Z customer, journey mapping is introspective. Journey Mapping.

Top of Funnel 106

Top of Funnel Tips Digital Marketing Funnels Touchpoints 106

Marketing Insider Group

DECEMBER 4, 2012

I predicted that we would see increased buzz talking about how to become a social business , how to execute content strategy and how to create a more mobile-optimized digital experience for our customers. Because you cannot SPAM people on Twitter or Facebook and generate leads or new customers. Where did I fall short?

Social Marketing 100

Social Marketing Paid Search Agency Content Marketing B2B Thought Leadership 100

SmartBug Media

MARCH 19, 2021

As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

seo.co

FEBRUARY 16, 2021

Drawing up a well-rounded campaign now requires marketers to be more agile and customer-centric when promoting their brand’s offerings. According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Customers want it, and brands that deliver it win.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Valasys

JANUARY 21, 2020

With the help of automation, marketers can keep a track record of the entire customer journey at multiple campaign touchpoints & can keep a track record of the funnel with ease. With the help of Martech solutions, the realm of personalization has been revolutionized like never before. The modern Martech age aids B2B marketing.

Marketing AI 59

Marketing AI Enterprise Management B2B Marketing Marketing Management 59

ClearVoice

DECEMBER 16, 2018

Chatbots and marketing automation tools allow modern marketers to personalize brand messaging, perform outreach, and deliver support to prospects and customers. In late 2017 HubSpot acquired Motion.ai This way, you can customize the triggers and responses of your chatbot so that it seems even more human-like and intuitive.

Marketing Automation Services 109

Marketing Automation Services Automation Paid Search Agency Planning 109

Hubspot

DECEMBER 12, 2018

"Unriddled" is HubSpot's weekly digest of the tech headlines you need to know. British Parliament Publishes Internal Facebook Emails. UK Parliament last week published over 250 redacted pages of internal Facebook documents, including emails. Curated News From Google Assistant. It's tech news: explained.

Facebook 55

Facebook Amazon Conference Custom Publishing 55

DealSignal

JANUARY 20, 2023

In fact, according to a study published by hubspot , 61% of marketers consider lead generation the toughest part of their job. With so many options for customers to choose from, and a crowded market, it can be difficult to stand out and get the attention of potential buyers. Hot Leads make it possible! How to Generate Leads?

Lead Scoring 52

Lead Scoring Lead Ranking Marketing Automation Services Work Management 52

Scoop.it

MARCH 23, 2023

As a brand, you must properly curate your content to protect your customer from that condition. Content curation allows you to add your voice to the conversation and provide your audience with only the most valuable information. What is Content Curation? But how do you know if you are doing it right?

Curation 108

Curation Ethics Copyright Content 108

Marketing Insider Group

OCTOBER 2, 2020

There was some great content published this past week, specifically in the content marketing industry. At Marketing Insider Group, we are seeing a huge shift out of paid promotion and into increasing traffic and leads from our customer’s website. Enjoy these top content marketing posts of the week! By Stephanie Stahl.

B2B Thought Leadership 48

B2B Thought Leadership Content Marketing Thought Leadership Content 48

Hubspot

MAY 22, 2017

Between their carefully curated photos, expertly targeted ads, and decisive adoption of Instagram Stories, fashion and beauty brands have become masters of consumer engagement on the visual content platform. The accessories brand curates an impressive feed of food, fashion, and celebrity influencers like Kristen Bell. 2) Nike @nike.

Branding 101

Branding Brand Identity Planning Paid Search Agency 101

Parse.ly

OCTOBER 22, 2019

Individual episodes can be found linked in the show notes if you decide you must hear more about any one person, strategy, or company. Just the opposite, he recognized the emotional state that his customers exist in during their work life and wanted to provide something of value that they could destress with. Sounds familiar.

Content Marketing 63

Content Marketing Planning Lead Scoring Lead Ranking 63

EveryoneSocial

OCTOBER 17, 2018

The concept is very similar to that of inbound marketing , which HubSpot pioneered back in 2006: the goal is to improve overall sales and marketing efficiency by building more substantive relationships with target audiences. Net promoter score: This metric measures loyalty between brands and their customers. define your reputation.

Paid Search Agency 95

Paid Search Agency Companies Cross-Selling Peer-to-peer 95

Hubspot

MAY 3, 2016

Many traditional publishers have prematurely thrown in the towel on digital. “I The problem is digital facsimiles of print products are not what the customer wants. Many publishers view digital as a technical problem to solve. Customers Want to Consume Content in Any Context. Data support this.

Marketing Websites 28

Marketing Websites Ad Building Curation Lead Ranking 28

Hubspot

AUGUST 29, 2019

I also recommend (and personally subscribe to) their weekly email subscription, The Skinny , which offers a thoughtfully curated rundown of the latest PR, marketing, and communications news and trends. How publishers navigate ‘b t briefs’ from agencies. Three posts to check out: Why Does a Woman CEO Need to Be a News Story?

PR 76

PR Paid Content Public Relations Paid Search Agency 76

Hubspot

NOVEMBER 8, 2019

On social media, you can personify your brand and speak directly to your customers. For example, P90X is an at-home training program that uses the hashtag #p90xresults to gather customer results. Discounts can help spread awareness and bring in new customers who might not have tried your product or service.

Social Media 52

Social Media Campaigns Media Viral Marketing 52

Hubspot

AUGUST 21, 2023

Here's what you should be doing if you want to write good email subject lines : Use personalization. This tactic is even more effective if they can "see themselves" in the example, so curate your social proof to include the customers you've served that are similar to them. It should grab them. Pose a compelling question.

Template 69

Template Work Management Case Studies Case Study 69