Single Grain

JANUARY 23, 2023

This is because: The click-through rate (CTR) of the first position in Google is 39.6% – close to half of all the clicks on page one! The top PPC ranking factors are: ad copy relevance to the search query ad clickthrough rate ad quality score ad bid amount However, having a higher bid amount will not ensure a top SERP position.

PPC 59

PPC Paid Content Consulting Paid Search Agency 59

Single Grain

JUNE 19, 2023

Fortunately, most businesses can convert leads and reduce their ROAS with search engine giant Google. They offer many products, such as Gmail and YouTube, making this a flexible advertising platform. These ads show up on Google and their other platforms, like YouTube. Brands can advertise on more than Google Search.

Paid Search Agency 52

Paid Search Agency Google Ads Advertising Agencies 52

Single Grain

MAY 11, 2023

Video ads , such as those on YouTube or TV, can also be used to instruct customers on how to use your products or services to meet their needs, such as product guides or how-to lessons. Click-through rate (CTR) : The percentage of ad impressions that resulted in clicks (CTR = Clicks / Impressions).

Paid Content 52

Paid Content Cost Per Click Advertisements Advertising 52

Single Grain

AUGUST 3, 2023

of ad spend goes toward programmatic ads , this proves that programmatic advertising will make the most of your investments, improving your ROAS. You should devote your display ad dollars to more than social media apps: 59% of Gen Zs use their mobile phone to access entertainment , with YouTube (and not TikTok!) Since 91.1%

Display 52

Display Advertisements Advertising Trends 52

Single Grain

JULY 20, 2023

Google offers AI advertising solutions for nearly all its platforms, including search, Discovery Ads, and YouTube: There are several ways you can power your campaign with AI. Keyword Themes A keyword theme fits similar search terms and phrases, increasing your visibility on SERPs without bidding on several keywords.

Paid Search Agency 52

Paid Search Agency Cost Per Click ROI Google 52

Convert

NOVEMBER 8, 2022

For one: “ More money in (to ads) = More money in purchases x ROAS ” no longer holds true. For example, you don’t want to advertise Halloween costumes on a social media platform like LinkedIn, or your DTC brand may not be ready for YouTube ads yet: The same holds true in PPC. ROAS is Deceptive, All Hail QoA. Intent rules all.

PPC 59

PPC Paid Content Lead Ranking Cost per Acquisition 59

Outbrain

JUNE 21, 2021

SEM is the placement of paid ads on search engine results pages (SERPs). The campaign performance was extraordinary: CTR 18.47%, CVR 13.39%, and an amazing 2028% ROI. VAVAVOOM – YouTube video campaign. Global fashion retailer VAVAVOOM got some very impressive results from a YouTube video campaign using TrueView for Action.

Cost Per Thousand 66

Cost Per Thousand Paid Content Paid Search Agency Cost Per Click 66