Atomic Reach

MAY 14, 2019

If you want to make the case to your company execs that PPC should be a bigger part of your marketing teams role, then check out these stats below that show just how effective it can be as a marketing channel and what trends we are seeing in the PPC space through 2019. 41% of all click-throughs in the SERPs go to the top 3 results.

PPC 110

PPC Paid Content Cost Per Click Statistics 110

KoMarketing Associates

MAY 25, 2022

For lead generation, we recommend focusing on search ads, which show up in the SERPs, not on partner websites. . Tools like SEMRush’s Keyword Magic Tool or Google’s Keyword Planner can help inform your keyword strategy with monthly search volume, trends, intent, and more. How to Target a B2B Audience on Google Ads.

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

The Lead Agency

OCTOBER 8, 2020

This can be done by increasing click-through rates (CTR). The click-through rate of an organic campaign is the number of clicks you get divided by the number of searchers who seen the business listing (impressions). So, if 20 people see your organic search result, and 5 people clicked on it, you’d have a 25% CTR. higher CTR.

Organization 62

Organization CTR Lead Scoring Lead Ranking 62

Method and Metric

APRIL 3, 2020

Digital marketers, content creators, and many others had observed the rise of no-click search results since the introduction of featured snippets to the Google search engine results page (SERP). Now well into 2020, the trend of zero-click searches continues and marketers are looking to navigate this evolving landscape.

SERP 69

SERP Forecasting CTR Lead Scoring 69

Moz

SEPTEMBER 7, 2020

So, naturally we come across many patterns that give a higher indication of what’s taking place on the SERPs. Additionally, you can relate it with search volumes and trends over time. Of course, the CTR of 0% proves that this page has no value for anyone, and we were demoted.

Lead Ranking 69

Lead Ranking CTR Lead Scoring SERP 69

Martech Advisor

DECEMBER 19, 2019

Considering the rise of screenless (voice) search, changes in smartphone usage and video consumption trends, Google has introduced some major changes in the workings of its search engine result pages (SERPs). Since the launch of Google in 1998, its SERPs have periodically seen some major changes. Aim for Position Zero.

Top of Funnel 66

Top of Funnel Google Dwell SERP 66

Anyword

AUGUST 18, 2022

Here, we take a look at top words to weave into your marketing content and the average CTR of the content that had these words in it. And how does CTR come into play when we’re talking about SEO? Frequently, title tags and meta descriptions are optimized with CTR in mind. Know Your Rankings (And Your Competitors’).

Paid Content 98

Paid Content SEO Marketing & Strategy Marketing Strategy 98

Sana Commerce

AUGUST 2, 2023

Appearing prominently in search engine results pages (SERPs). Data-driven insights : SEO tools and analytics provide valuable data and insights into customer behavior, search trends, and website performance. Monitor your website’s traffic specifically from search engines and track the trend over time. The result?

SEO 52

SEO Lead Ranking Lead Scoring Sales Qualified Leads 52

The Lead Agency

JUNE 23, 2019

Considering nearly 80% of users ignore paid ads in search results , ranking in the top positions of the search engine results pages (SERPs) is the ideal way to boost traffic to your B2B site. Master these tactics and your website will dominate the SERPs and generate leads and revenue for your business.

SEO 48

SEO Paid Search Agency Trends SERP 48

Content Standard

FEBRUARY 24, 2016

As of Friday of last week, Google confirmed that it had permanently removed all right-hand ads on its SERPs (search engine results pages) worldwide, making room for ads at the top and bottom of the page. Though they differ per campaign, Google has reported the average CTR (click-through rate) is around 2 percent. Two percent!

SERP 40

SERP Paid Search Agency Cost Per Click Ads 40

Content Standard

FEBRUARY 24, 2016

As of Friday of last week, Google confirmed that it had permanently removed all right-hand ads on its SERPs (search engine results pages) worldwide, making room for ads at the top and bottom of the page. Though they differ per campaign, Google has reported the average CTR (click-through rate) is around 2 percent. Two percent!

SERP 40

SERP Paid Search Agency Cost Per Click Ads 40

Scoop.it

JANUARY 4, 2022

Content related to search queries get higher chances to show up on SERPs, driving organic traffic and increase your site visibility. That’s why having an SEO strategy that places you high up on page one of SERP is very important. This can hugely impact CTR. Google Ads. Now, they can show up at the bottom of the page.

SEO 52

SEO SERP Lead Ranking Lead Scoring 52

Velocity Partners

MARCH 13, 2024

Despite endless effort, lots of pages languish in SERPs while the cost of paid search keeps growing. Some other trends: LinkedIn is testing a feature to allow brands to pay to promote their employees’ posts — and the beta test showed a 70% higher CTR and 60% increase in engagement (for thought leader promotions vs traditional static ads).

SEO 87

SEO B2B Paid Search Agency Aggregators 87

RebelMouse

APRIL 27, 2022

Your Click-Through Rate (CTR) Matters If you are showing up on a search engine results page (SERP) and have a low CTR, your ranking could drop. Google Trends : This is a great resource to compare the traffic for sets of keywords, even across geographic regions. Click here to learn more.

Resources 52

Resources SEO CTR SERP 52

Directive Agency

APRIL 15, 2022

See Existing CTR For Keywords & Pages . They’ll also show you the average CTR and average position overall (both of whic are crucial SEO metrics ), and the exact CTR and average position of individual keywords. . See how to increase your CTR. . Want to boost your click-through rate? We saw this above. .

Keywords 52

Keywords SEO Google Long Tail Marketing 52

Hubspot

DECEMBER 17, 2019

SERP features — including rich snippets, paid ads, and Knowledge Graph data — have overtaken the results pages, making at-a-glance answers the norm. Let's dive into three big ways fewer clicks from the SERP to your site can actually be a good thing. How to Optimize for Higher On-SERP Conversions.

SERP 94

SERP Ideal Customer Profiles SEO Click Rate 94

seo.co

SEPTEMBER 13, 2021

Key information regarding competitors and market trends should be shared in tandem that highlights how audiences online are reacting. Both teams should work together to set up monitoring systems to identify competitors based on their branding initiatives, keyword terms, pricing, and positioning within SERPs.

Paid Content 121

Paid Content Organization Campaigns PPC 121

Moz

SEPTEMBER 27, 2020

Here’s a nice Google Trends graph that may change your mind: Google Trends screenshot for “content marketing” as a topic, set for worldwide interest. It may be the case that your content is good and relevant to your users, but does not match the intent that Google is showcasing in the SERP for the keywords of focus.

SERP 74

SERP Optimization Content Keywords 74

Zoominfo

FEBRUARY 25, 2021

SEM strategies help to ensure that your content makes the cut by strategically bidding on branded and non-branded keywords to give a company’s brand valuable real estate atop of the Search Engine Results Page (SERP) associated with aforementioned terms. What’s more, display campaigns have very low CTR (only 0.17%). Social Media.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Navigate the Channel

NOVEMBER 28, 2023

Google’s algorithm rewards websites that regularly publish fresh, high-quality content by boosting their visibility in search engine results pages (SERPs). SEO, or search engine optimization, is the process of optimizing your website to rank higher on search engine results pages (SERPs).

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

Hubspot

NOVEMBER 24, 2017

That, my friends, is what I would call a definite downward trend -- and for a post that, at its high point, received 10,000 views per month. We're going to go over some of the ways to avoid that big, scary traffic trend above -- or to prevent it from happening again, if you've seen it before. Go to Google Trends and enter that keyword.

Lead Ranking 77

Lead Ranking Lead Scoring CTR SEO 77

SmartBug Media

JULY 16, 2021

video marketing trends. As a side note, you’ll probably already have your title by the time you’re optimizing your video for click-through rate (CTR), but that doesn’t mean you can’t optimize. Look at your existing videos—what’s performing better from a CTR perspective? Source: brid.tv video schema markup.

Video Marketing 105

Video Marketing SEO Marketing Strategy Marketing & Strategy 105

Hubspot

AUGUST 19, 2020

Answers were predictably varied, but they allowed us to draw some pretty clear SERP statistics and conclusions. So what do these SERP statistics mean for you? An SEO friendly FAQ page can be a great way to increase your rankings and CTR. And as for clicks? Pages two and three get just 5.59% combined.

Organization 101

Organization Paid Search Agency Lead Ranking Lead Scoring 101

Moz

JUNE 23, 2020

Robin will lead us on a journey through his Google Trends methodology to use Adwords search volume data for better brand intelligence. Dr. Pete provides concrete tactics for adaptive keyword research and spotting trends as they happen. 9:55am – Stream 1 – How to Be Ahead of the (CTR) Curve. CTR-you-ready?? You better be!

Peer-to-peer 80

Peer-to-peer Advertising Agencies Thought Leadership CTR 80

Hubspot

DECEMBER 21, 2017

The number of featured snippets on search engine results pages (SERPs) has grown 328% since summer 2015. In other words, the trends indicated that we were likely losing traffic to featured snippets, whether that snippet received any clicks or not. How we appeared in the SERP: Position #1 -- but didn't capture the featured snippet.

Traffic 76

Traffic Features Google SERP 76

KoMarketing Associates

APRIL 18, 2017

Blog Trends. Note: You can also add impressions, CTR, and position to this view for a more comprehensive analysis. Pay attention to these trends and continue to mix them in with the next month’s strategy to sustain traffic growth. Content Appearing in SERPs. Top Posts for the Month.

B2B 121

B2B Top of Funnel Keywords CTR 121

Moz

MAY 17, 2020

Today, the four Google Ads at the top of the SERP cover most of the pixels above the fold. Apart from the ads, Google fills up the space on page one with SERP features such as featured snippets or their own platforms such as Youtube or Google Maps. These are the typical estimations coming from CTR benchmark studies.

Case Studies 73

Case Studies Case Study Studies SEO 73

Moz

JUNE 23, 2020

Robin will lead us on a journey through his Google Trends methodology to use Adwords search volume data for better brand intelligence. Dr. Pete provides concrete tactics for adaptive keyword research and spotting trends as they happen. 9:55am – Stream 1 – How to Be Ahead of the (CTR) Curve. CTR-you-ready?? You better be!

Peer-to-peer 74

Peer-to-peer Advertising Agencies Thought Leadership CTR 74

flux.la

FEBRUARY 1, 2020

The higher the visibility, the more prominent your domain is in Search Engine Result Pages (SERPs). Rankings : It refers to the process of determining where to place a web page in SERPs. RankBrain is a machine learning algorithm launched by Google to sort the search results on SERPs. How does RankBrain work?

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

Zoominfo

FEBRUARY 25, 2021

SEM strategies help to ensure that your content makes the cut by strategically bidding on branded and non-branded keywords to give a company’s brand valuable real estate atop of the Search Engine Results Page (SERP) associated with aforementioned terms. What’s more, display campaigns have very low CTR (only 0.17%).

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Moz

FEBRUARY 14, 2021

Organic impressions, clicks, and CTR. While this information doesn’t provide much insight into on-page performance, it does offer a jumping-off point for you to talk to your customer about changes in market trends and user behavior. Keyword rankings give a strong signal around user intent, market trends, and competitor strategies.

Storytelling 58

Storytelling Marketing Analytics Tools SEO Lead Ranking 58

Valasys

MAY 27, 2020

The art and science of writing your pieces of content in a way that suffices users’ search intent and is preferred by the search engine algorithms to rank on the SERPs, is called SEO copywriting. Marketers should also look through their content database to figure out the trends that are being followed by their leads and customers.

Copywriting 64

Copywriting Conversion Rate SEO Conversion 64

B2B Marketing Insights - WE

MARCH 16, 2022

Google Trends – This is a free tool that allows you to see how popular a certain keyword is. So, focus on both the technical and content aspects of SEO to improve your ranking in the SERPs. Unfortunately, there are no magic bullets that will get you on top of the SERP. So keep your title tags around this length.

SEO 98

SEO Practices Best Practices Lead Ranking 98

Valasys

MAY 13, 2020

However, having been rolled out in drastically unprecedented times, since the January 2020 update, Google’s May 2020 core update has already led to SERP volatility and influenced the impressions for many businesses. The experts at SEMrush quoted, “the May update is stronger and influencers more SERPs and positions.”

SERP 49

SERP Lead Ranking Lead Scoring Business 49

SmartBug Media

MARCH 19, 2021

Whether you are completely new to the world of inbound marketing or have been practicing this methodology for years, these resources will help you stay up to date on all the latest trends. 21 SEO Tips, Tactics, and Trends for Website Content in 2021. Must-read articles: Design trends to try in 2021. Social Media Today.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Moz

JUNE 10, 2020

Look at relevant keyword rankings, keyword clicks, and CTR (if you trust Google Search Console). For example, we have a client in the tire retail industry who shows up in the SERPs for all kinds of “tire” queries. Evan Hall, Senior SEO Strategist at Portent, explains: “Always use corroborating data.

SEO 64

SEO Industry CMS Lead Scoring Lead Ranking 64

Moz

JUNE 10, 2020

Look at relevant keyword rankings, keyword clicks, and CTR (if you trust Google Search Console). For example, we have a client in the tire retail industry who shows up in the SERPs for all kinds of “tire” queries. Evan Hall, Senior SEO Strategist at Portent, explains: “Always use corroborating data.

SEO 64

SEO Industry CMS Lead Scoring Lead Ranking 64