KoMarketing Associates

SEPTEMBER 4, 2019

If the news topic aligns with a company’s keywords, it could lead to a huge jump in impressions, a decrease in CTR, and lots of irrelevant traffic coming to the site. Having a nice set of long tail keywords is simply not enough, especially with Google’s recent match type changes. Lower average position. New Hampshire”.

PPC 121

PPC Paid Search Agency Keywords Marketing Management 121

Anyword

AUGUST 18, 2022

A mix of general, branded, long-tail, and local keywords will help you reach the widest audience possible. Here, we take a look at top words to weave into your marketing content and the average CTR of the content that had these words in it. And how does CTR come into play when we’re talking about SEO?

Paid Content 98

Paid Content SEO Marketing & Strategy Marketing Strategy 98

Launch Marketing

JANUARY 27, 2021

Short-Tail Keywords: General searches that consist of only a few words, usually one or two, such as “B2B marketing” or “technology.” Long-Tail Keywords: General searches that consist of more than three to four words and tend to be more focused such as “B2B marketing plan templates” or “technology for a marketing company.”

Paid Search Agency 93

Paid Search Agency Search Marketing B2B Marketing Planning 93

ClearVoice

MAY 3, 2023

A TOC is an opportunity to inject a handful of long-tail keywords into your content. This is measured and improved using engagement metrics, such as average session duration, time on the page, bounce rate, scroll depth, and click-through rate (CTR). Why does Google like tables of contents?

Paid Search Agency 95

Paid Search Agency SEO Ads Marketing Automation Services 95

KoMarketing Associates

AUGUST 11, 2015

Long tail keywords and extremely long, dense, or complicated keyword strings are a reality in the B2B advertising space. Do they represent the type of organizations that you are trying to interact with? This goes a long way to explain and enhance the value of paid search in the entire B2B content marketing program.

PPC 120

PPC Cost Per Click Paid Search Agency CTR 120

Single Grain

JANUARY 26, 2024

To that end, we’re noticing distinct patterns surrounding SEO keyword strategy as we enter 2024 — and one of them is the growing importance of long-tail keywords. In this article, we’ll walk you through exactly why long tail keywords are important for SEO success. Work With Us Why Long Tail Keywords?

Long Tail Marketing 52

Long Tail Marketing Keywords SEO Lead Scoring 52

Conductor

OCTOBER 28, 2019

SEM includes paid search and organic search. Therefore, you’ll get a lot of data about which long-tail queries actually drive conversions. A #1 organic result will outperform a #1 paid result in CTR in almost every situation. Paid and Organic Synergy. What is SEM? SEM stands for search engine marketing.

SEM 68

SEM SEO Long Tail Marketing SERP 68

Hubspot

DECEMBER 22, 2020

However, the organic results are overwhelmingly online course companies such as Udemy, Lynda, and Coursera. Based on what the organic listings are showing, I would conclude that Cisco's ad is largely irrelevant. And, by the way, CTR is an indirect SEO ranking factor. There's no way to be 100% certain. What's the bottom line?

PPC 101

PPC Work Management SEO Top of Funnel 101

Brandpoint

DECEMBER 13, 2018

When search engine optimization (SEO) and marketing professionals optimize content, it means they are updating/editing/fixing a web page to boost its organic search performance and bring more traffic to their website. How do users typically find this content if not in organic search? how long users stay on a page.

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

ClearVoice

MAY 3, 2023

A TOC is an opportunity to inject a handful of long-tail keywords into your content. This is measured and improved using engagement metrics, such as average session duration, time on the page, bounce rate, scroll depth, and click-through rate (CTR). Why does Google like tables of contents?

Paid Search Agency 59

Paid Search Agency SEO Ads Marketing Automation Services 59

seo.co

NOVEMBER 1, 2021

The concept behind CTR influence is pretty simple, and it’s likely the reason so many search optimizers have found it easy to believe that it’s a verifiable ranking signal. Google has an anticipated spread of CTRs for its various search results ranks. The big problem is that CTRs and search ranks are co-dependent variables.

Click Rate 98

Click Rate CTR Lead Ranking Lead Scoring 98

KoMarketing Associates

JUNE 1, 2016

Ads are clearly differentiated from organic results with markers and highlighted in blue. The top four paid ads will stand out, which could improve CTR and overall ad performance. All ads on the search engine results page (including top, bottom, and right) will not exceed four ads. The advertising on the right has been eliminated.

Cost Per Click 120

Cost Per Click Paid Search Agency PPC B2B Marketing 120

SmartBug Media

JULY 16, 2021

Based on that intent, choose one primary keyword, a few long-tail keywords, and a handful of semantic (synonymous) keywords. As a side note, you’ll probably already have your title by the time you’re optimizing your video for click-through rate (CTR), but that doesn’t mean you can’t optimize. Finally, don’t rest on your laurels.

Video Marketing 105

Video Marketing SEO Marketing Strategy Marketing & Strategy 105

QuanticMind

JANUARY 24, 2019

So don’t forget to run your own URL through Keyword Planner to see what search queries are already bringing you organic traffic. Research has shown that when organic and paid search results appear together, it significantly improves average CTR: On the other hand, you may not want to target these keywords to avoid cannibalization.

PPC 53

PPC Keywords Top of Funnel Research 53

Moz

FEBRUARY 20, 2019

As you’ll see below, organic search is their biggest channel in many ways. Facebook also runs both as organic and paid and the team spends many an hour inside the platform. We therefore chose the three — organic Search, Facebook, and email — as a combination that would yield a comprehensive analysis with insights we can easily act on.

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55

seo.co

JULY 26, 2023

Keyword research tips Embrace long tail keywords. Use a spreadsheet to organize your keyword lists. You can increase your click through rate (CTR) by leveraging Schema markup. Use free SEO tools, but don’t be opposed to paying to get better features. Research your competitors’ keywords to get more ideas.

SEO 52

SEO Click Rate Keywords Paid Search Agency 52

Hubspot

SEPTEMBER 28, 2016

Get that post to rank well organically! As a good inbound (or otherwise) marketer, I know this is the most obvious tip when it comes to helping your blog rank organically. Click through rate (CTR) is a user interaction signal that helps tell Google this blog is worth reading. So what can you do about it? Boost your blog today.

Organization 28

Organization Tips Correlation Domain 28

KoMarketing Associates

OCTOBER 18, 2016

The Keyword Planner tool is great for analyzing keyword volume and competition, and also offers up long-tail related queries that you may not have otherwise thought of focusing your efforts on. Simply paste your content in the box, click “Convert Word to HTML,” and voila! CoSchedule Headline Analyzer.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

Hubspot

NOVEMBER 24, 2017

CTR: Clicks divided by impressions. It may be helpful to look at the changes in Clicks, Impressions, and CTR individually, as checking all of them gives you this: A little overwhelming, no? In late September, clickthrough rate (CTR) started falling. Impressions: The number of times the page showed up on the SERP.

Lead Scoring 78

Lead Scoring Lead Ranking CTR SEO 78

Hubspot

OCTOBER 7, 2016

Look for the following: Loss of organic traffic. This can happen in the wake of social promotion, a loss of referral links on high traffic sites, or a shift in organic search rank. No organic traffic. Organic search can be one of your greatest traffic sources , but not if your content is poorly optimized.

Lead Ranking 78

Lead Ranking Clickthrough Lead Scoring Long Tail Marketing 78

Content Marketing Institute

JANUARY 23, 2018

Ben Goodsell reports that the click-through rate (CTR) on a featured page increased from 2% to 8% once it was placed in an answer box, with revenue from organic traffic increasing by 677%. Per Ahref’s study , most featured snippets appear for non-question queries and often for informational long-tail queries.

FAQ 105

FAQ Traffic Features Trigger Marketing 105

Content Standard

FEBRUARY 24, 2016

Brands Will Place More Emphasis on Organic Search Rankings. As organic results get squeezed and bumped down, the importance of consistently using long-tail, relevant keywords increases. Though they differ per campaign, Google has reported the average CTR (click-through rate) is around 2 percent. Two percent!

SERP 40

SERP Paid Search Agency Cost Per Click Ads 40

Content Standard

FEBRUARY 24, 2016

Brands Will Place More Emphasis on Organic Search Rankings. As organic results get squeezed and bumped down, the importance of consistently using long-tail, relevant keywords increases. Though they differ per campaign, Google has reported the average CTR (click-through rate) is around 2 percent. Two percent!

SERP 40

SERP Paid Search Agency Cost Per Click Ads 40

QuanticMind

NOVEMBER 5, 2019

Automatic campaigns are easy to set up and can help you identify relevant long-tail keywords to target. Specific, long-tail keywords are the most relevant to target because you’re showing ads to people who are looking for something specific. Experiment with narrowing down your keyword lists to see if CTR improves.

Amazon 40

Amazon Advertisements Advertising Optimization 40

Hubspot

AUGUST 27, 2015

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants. How to Find New Keywords.

Sales Qualified Leads 28

Sales Qualified Leads Lead Scoring Lead Ranking Keywords 28

Huptech Web

SEPTEMBER 23, 2022

Optimization of a PPC campaign revolves around targeting relevant keywords for bids, increasing click-through rates (CTR) while minimizing costs, improving conversion rates, and maximizing returns on investment (ROI). Their PPC traffic is psychologically different from their organic traffic and therefore needs to be marketed differently.

Paid Content 52

Paid Content PPC Paid Search Agency Optimization 52

QuanticMind

NOVEMBER 30, 2018

It is, essentially, a measured method of buying visits to your website rather than deriving them through organic search with the idea that these ads will be of greater value to your advertising goals: more targeted and carrying a higher likelihood of conversion. Well, not quite. In 2016, Google’s advertising revenue reached a massive $79.4

PPC 40

PPC Paid Content SEM Paid Search Agency 40

QuanticMind

SEPTEMBER 28, 2018

To that end, it’s sometimes more strategic to bid on specific long-tail keywords. Among other things, long-tail bidding allows you to better focus your ad copy and create more relevant headlines, which in turn helps increase your CTR and quality score that can ultimately lower the cost of your bid.

Optimization 40

Optimization Top of Funnel Multi-Touch Attribution PPC 40

Sprout Social

SEPTEMBER 17, 2019

This is particularly important for organic SEO efforts since it lets you know how large to total potential audience for a keyword might be. This feature is extremely useful if you want to learn how to do keyword research for a blog, as it helps you come up with topic ideas and long-tail keyword ideas.

Keywords 102

Keywords Research SEO Lead Scoring 102

Adobe Experience Cloud Blog

JANUARY 17, 2018

Whether organic click-through rate (CTR) affects Google rankings is no longer a question. CTR along with the dwell time (how long someone spends on your website) are two critical things that RankBrain focuses on. On a Mission to Give Our CTR a Boost. Or that using brackets in headlines gives you a 38% CTR boost.

CTR 134

CTR Dwell Organization Click Rate 134

Directive Agency

DECEMBER 5, 2018

Targeting remained constant while click-through-rate(CTR) and the budget increased meaning more users were reaching our page…so what happened? The Beta campaign is for testing new keyword ideas or find new long-tail variations of existing keywords. Let’s take some time and make our efforts pay off, yeah?

PPC 45

PPC Paid Search Agency Optimization Click Rate 45

flux.la

FEBRUARY 1, 2020

Its primary goal is to send more organic traffic to your website. It also focuses on delivering two main SEO objectives – organic traffic and conversions. Organic Traffic : This term refers to visitors that land on your website as a result of “organic” or unpaid search results.

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

Directive Agency

DECEMBER 5, 2018

Targeting remained constant while click-through-rate(CTR) and the budget increased meaning more users were reaching our page…so what happened? The Beta campaign is for testing new keyword ideas or find new long-tail variations of existing keywords. Let’s take some time and make our efforts pay off, yeah?

PPC 40

PPC Paid Search Agency Optimization Click Rate 40

Hubspot

DECEMBER 13, 2012

And if you're a marketer who wants to give your holiday campaigns some extra oomph in the SERPs, it's probably too late to improve your organic search rankings -- at least if you want some quick holiday returns. A higher score leads to better positioning of your ad -- and again, a better CTR. Still not convinced? Why, yes it can!

PPC 28

PPC Lead Ranking Lead Scoring Long Tail Marketing 28

accelerate agency

MAY 24, 2023

You can use the information to identify new opportunities for high-ranking SEO keywords or discover which pages the majority of your organic conversions are coming from. By setting these goals, you can check how much organic traffic a page gets and how many leads came from those visitors. If your organic reach is low.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Single Grain

JUNE 26, 2020

Want to grow your organic traffic by 20-100%? The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes. Unfortunately, this makes things much harder for those of us who rely on Google’s organic search traffic as a lifeline. By: Disguising ads.

Traffic 145

Traffic Paid Content SEO Organization 145

Hubspot

MARCH 22, 2012

Getting found in organic search is one of the most cost-effective means of lead generation , so it's no wonder marketers and SEOs spend plenty of time optimizing their online presence to get ranked in the SERPs for important keywords. It drops to a CTR of 12% in position 2 , and a 9.5% CTR for position 3. The thing is.

Keywords 28

Keywords Research Long Tail Marketing SEO 28