Clickthrough CTR Long Tail Marketing Organization 
Hubspot
OCTOBER 7, 2016
Look for the following: Loss of organic traffic. This can happen in the wake of social promotion, a loss of referral links on high traffic sites, or a shift in organic search rank. No organic traffic. Organic search can be one of your greatest traffic sources , but not if your content is poorly optimized.
QuanticMind
NOVEMBER 5, 2019
Automatic campaigns are easy to set up and can help you identify relevant long-tail keywords to target. Specific, long-tail keywords are the most relevant to target because you’re showing ads to people who are looking for something specific. Experiment with narrowing down your keyword lists to see if CTR improves.
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Hubspot
NOVEMBER 24, 2017
CTR: Clicks divided by impressions. It may be helpful to look at the changes in Clicks, Impressions, and CTR individually, as checking all of them gives you this: A little overwhelming, no? In late September, clickthrough rate (CTR) started falling. Impressions: The number of times the page showed up on the SERP.
Content Standard
FEBRUARY 24, 2016
Brands Will Place More Emphasis on Organic Search Rankings. As organic results get squeezed and bumped down, the importance of consistently using long-tail, relevant keywords increases. Though they differ per campaign, Google has reported the average CTR (click-through rate) is around 2 percent. Two percent!
Content Standard
FEBRUARY 24, 2016
Brands Will Place More Emphasis on Organic Search Rankings. As organic results get squeezed and bumped down, the importance of consistently using long-tail, relevant keywords increases. Though they differ per campaign, Google has reported the average CTR (click-through rate) is around 2 percent. Two percent!
Hubspot
AUGUST 27, 2015
Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants. How to Find New Keywords.
Hubspot
DECEMBER 13, 2012
And if you're a marketer who wants to give your holiday campaigns some extra oomph in the SERPs, it's probably too late to improve your organic search rankings -- at least if you want some quick holiday returns. A higher score leads to better positioning of your ad -- and again, a better CTR. Still not convinced? Why, yes it can!
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