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Improve Paid Search Results Through Routine, Scheduled Maintenance

Navigate the Channel

Assessing Paid vs. Organic Strategy Cadence: Bi-annually Questions to solve: What is the true value of a brand campaign for our business? One area that deserves your attention is assessing the relationship between your paid and organic search strategies. Incorporate relevant long-tail keywords into your strategy.

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How To Illustrate Popular B2B PPC Performance Metrics

KoMarketing Associates

Instead of simply showing broad click data in a PPC campaign, consider illustrating the top 10 or 20 most important keyword phrases being managed and the applicable traffic and impression volume received. Connect this information with CPC (cost per click) and average position for these terms as well.

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Baidu Limits PPC Ad Space: What This Means for B2B Marketers

KoMarketing Associates

Ads are clearly differentiated from organic results with markers and highlighted in blue. With a dramatic decrease in ad space, advertising space is now at a premium and the cost per click could increase. The top four paid ads will stand out, which could improve CTR and overall ad performance.

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5 Ways B2B Technology Companies Can Build PPC Negative Keyword Lists

KoMarketing Associates

If the news topic aligns with a company’s keywords, it could lead to a huge jump in impressions, a decrease in CTR, and lots of irrelevant traffic coming to the site. While this should not come as a surprise, having an ad show up for a competitor’s brand name can lead to the following results: Higher cost per click.

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7 Ways SEO & PPC Can Work Together in 2021

Hubspot

However, the organic results are overwhelmingly online course companies such as Udemy, Lynda, and Coursera. Based on what the organic listings are showing, I would conclude that Cisco's ad is largely irrelevant. And, by the way, CTR is an indirect SEO ranking factor. There's no way to be 100% certain. What's the bottom line?

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SEO vs. SEM: This is a Silly Fight. They Are Both Amazing

Conductor

SEM includes paid search and organic search. Therefore, you’ll get a lot of data about which long-tail queries actually drive conversions. Paid SERP space generally generates far fewer total clicks despite getting premium placement on the SERP. Paid and Organic Synergy. What is SEM? Does SEO help SEM? Yes and yes.

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Will Your SEO Strategy Be Impacted By Google’s Removal of Right-Hand-Side Ads on SERPs?

Content Standard

Clicks Are about to Get a Whole Lot More Expensive. With less room on SERPs for ads, brands are likely to start battling it out over the top 3-4 ad spots on SERPs, competing over keywords and driving up the cost per click. Brands Will Place More Emphasis on Organic Search Rankings. It’s gonna get ugly.”

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