ClearVoice

MAY 3, 2023

Why does Google like tables of contents? A TOC is an opportunity to inject a handful of long-tail keywords into your content. SEO keywords help search engines, like Google, understand the meaning of your content. In addition, a well-optimized TOC improves user experience—something Google values above all else.

Paid Search Agency 95

Paid Search Agency SEO Ads Marketing Automation Services 95

Unbounce

JUNE 1, 2021

For example, data shows that retargeting ads can yield a 10x increase in click-through rates (CTR) since users are already familiar with the brand or product. They retargeted 20 audience segments who demonstrated intent to purchase using Google Display Ads based on location, language, and on-site behavior. What stands out to you?

Cost per Acquisition 138

Cost per Acquisition Paid Search Agency Ads Examples 138

Outbrain

JUNE 18, 2018

Google is forever optimizing its search algorithm. To help users find the right results in just a few seconds, Google is now placing a heavier emphasis on featured snippets, which are the new hottest piece of digital real estate—and you need to know how to get your brand to appear in them. How to [achieve goal].

CTR 50

CTR Features Organization SERP 50

accelerate agency

MAY 24, 2023

Well there’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? What is SEO Analytics Why is Google Analytics essential to SEO? This leads us neatly on to… Why is Google Analytics essential to SEO?

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

ClearVoice

MAY 3, 2023

Why does Google like tables of contents? A TOC is an opportunity to inject a handful of long-tail keywords into your content. SEO keywords help search engines, like Google, understand the meaning of your content. In addition, a well-optimized TOC improves user experience—something Google values above all else.

Paid Search Agency 59

Paid Search Agency SEO Ads Marketing Automation Services 59

Brandpoint

DECEMBER 13, 2018

Google reports that 71 percent of B2B buyers begin their customer journey with an unbranded search. How does Google rank content? Google assesses thousands of signals to rank pages, and with the rise of machine learning, ranking factors are somewhat mysterious. Not even Google can precisely state every factor.

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

KoMarketing Associates

AUGUST 11, 2015

Connect this information with CPC (cost per click) and average position for these terms as well. Long tail keywords and extremely long, dense, or complicated keyword strings are a reality in the B2B advertising space. Reporting CTR doesn’t tell a lot by itself. What is the Best Way to Present This Metric?

PPC 120

PPC Cost Per Click Paid Search Agency CTR 120

seo.co

JULY 26, 2023

Google and other search engines ranked websites by finding matching keywords between a user’s search and the words that appeared on a web page without much consideration for other factors. Keyword research tips Embrace long tail keywords. Search engines use this information to determine how to rank pages.

SEO 52

SEO Click Rate Keywords Paid Search Agency 52

SmartBug Media

JULY 16, 2021

Based on that intent, choose one primary keyword, a few long-tail keywords, and a handful of semantic (synonymous) keywords. Google and other search engines use search result interactions and page engagement as an indicator of content value: Are people clicking on your link? This means that Google & Co.

Video Marketing 105

Video Marketing SEO Marketing Strategy Marketing & Strategy 105

Hubspot

DECEMBER 22, 2020

This is why Google has become a modern day casino for advertisers. Google often signals their own interpretation of a search term, based on the types of results. For example, if you Google "sales funnel" the search engine results page (SERP) indicates you're looking for the definition of a sales funnel. Probably not.

PPC 101

PPC Work Management SEO Top of Funnel 101

Single Grain

JANUARY 26, 2024

To that end, we’re noticing distinct patterns surrounding SEO keyword strategy as we enter 2024 — and one of them is the growing importance of long-tail keywords. In this article, we’ll walk you through exactly why long tail keywords are important for SEO success. Work With Us Why Long Tail Keywords?

Long Tail Marketing 52

Long Tail Marketing Keywords SEO Lead Scoring 52

accelerate agency

MAY 24, 2021

There’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? Why is Google Analytics essential to SEO? 20 tips to using Google Analytics to improve your SEO strategies. What is Google Analytics?

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

QuanticMind

JANUARY 24, 2019

Use Google Autocomplete. Google’s autocomplete feature is both a valuable and underutilized tool for PPC keyword research. You’ve likely seen this before when you’ve conducted Google searches — users type in a root keyword or phrase and Google displays a dropdown menu of ways to complete it.

PPC 53

PPC Keywords Top of Funnel Research 53

seo.co

NOVEMBER 1, 2021

See below: If you share something on Google Plus, it’ll also reproduce the meta description. Log into Google Analytics or Google Search Console and take a look at your total web traffic across all channels. For B2B companies or subscription-based companies, conversions generally rely on filling out an information form.

Click Rate 98

Click Rate CTR Lead Ranking Lead Scoring 98

KoMarketing Associates

OCTOBER 18, 2016

Google (Site:, Keyword Planner, Search Console). When generating new content ideas, I typically start the process with Google. The Keyword Planner tool is great for analyzing keyword volume and competition, and also offers up long-tail related queries that you may not have otherwise thought of focusing your efforts on.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

Huptech Web

SEPTEMBER 23, 2022

Keep An Eye On The Recommendation Tab On Google Ads. Optimization of a PPC campaign revolves around targeting relevant keywords for bids, increasing click-through rates (CTR) while minimizing costs, improving conversion rates, and maximizing returns on investment (ROI). Use Demographic Targeting To Reach The Right Audience.

Paid Content 52

Paid Content PPC Paid Search Agency Optimization 52

Moz

FEBRUARY 20, 2019

This analysis was one of our deliverables for a marketing agency client who hired us to inform SEO decisions which we then turned into a report template for you to get inspired by and duplicate. UTM routine for social and email traffic implemented via Google Sheets & UTM.io. Google Data Studio. Keyword Hero.

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55

Sharpspring

FEBRUARY 13, 2020

The average click-through rate (CTR) for retargeting ads is 10x greater than for typical banner ads. For example, long-tail keywords are used infrequently on mobile. According to Google, 94% of mobile users search for location-based information. The next logical step is to register with Google My Business.

Paid Content 63

Paid Content Mobile Marketing Tactics Mobile Advertising 63

Hubspot

NOVEMBER 24, 2017

You'll need access to Google Analytics and SEMrush to follow these steps. Google Analytics (GA) doesn’t pull the “[link] part of a URL, so make sure you manually enter it. Go to Google Trends and enter that keyword. Can you provide the same information but with less jargon? Use Google Search Console.

Lead Scoring 78

Lead Scoring Lead Ranking CTR SEO 78

Content Marketing Institute

JANUARY 23, 2018

Google is the most effective vehicle for driving targeted clicks to your content. But a tricky thing about Google is it’s always changing. Featured snippets appear in the Google “answer box,” but the answer box doesn’t always pull its data from featured snippets. Click To Tweet. SEOSmarty Click To Tweet.

FAQ 107

FAQ Traffic Features Trigger Marketing 107

Sharpspring

FEBRUARY 13, 2020

The average click-through rate (CTR) for retargeting ads is 10x greater than for typical banner ads. For example, long-tail keywords are used infrequently on mobile. According to Google, 94% of mobile users search for location-based information. The next logical step is to register with Google My Business.

Paid Content 52

Paid Content Mobile Marketing Tactics Mobile Advertising 52

Sprout Social

SEPTEMBER 17, 2019

Simply put, keywords or key phrases are the terms that people use to conduct online searches and find the information they need. For example, someone needs help baking a cake so they search on Google for “cake baking tips”. 2: Get keyword suggestions from Google. But first, what are keywords anyway? 3: Discover related searches.

Keywords 103

Keywords Research SEO Lead Scoring 103

flux.la

FEBRUARY 1, 2020

I’ll show you what SEO is all about, explain how it works, why is it essential, and propose strategies on how you can effectively use it to skyrocket your site rankings on Google (and others). So better grab a cup of coffee and some snacks since this article covers quite a lot of information on SEO, and is, therefore, a long read.

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

QuanticMind

NOVEMBER 30, 2018

If you and Google are metaphorical “best friends,” it gets easier. Google became one of largest companies on the planet because of advertising. In 2016, Google’s advertising revenue reached a massive $79.4 Here’s the good news, though. billion, accounting for more than 90% of its total revenue. How does it work?

PPC 40

PPC Paid Content SEM Paid Search Agency 40

Directive Agency

DECEMBER 5, 2018

During my time at Directive , I’ve come across vastly different Google Ad accounts from the way they’re set up, to size, to budget and more. One of my favorite metrics in a Google Ads account is search impression share. Below, you’ll find the steps to take to accurately view this in Google Ads. Look no further.

PPC 45

PPC Paid Search Agency Optimization Click Rate 45

Directive Agency

DECEMBER 5, 2018

During my time at Directive , I’ve come across vastly different Google Ad accounts from the way they’re set up, to size, to budget and more. One of my favorite metrics in a Google Ads account is search impression share. Below, you’ll find the steps to take to accurately view this in Google Ads. Look no further.

PPC 40

PPC Paid Search Agency Optimization Click Rate 40

Hubspot

OCTOBER 7, 2016

Once you’ve identified a piece of underperforming content, here are some things you can do to give it a boost: 1) Improve long-tail keyword use. Find long-tail keywords that better match user intent against the context of the article. 2) Optimize headlines to boost CTR. New to keyword research?

Lead Ranking 78

Lead Ranking Clickthrough Lead Scoring Long Tail Marketing 78

Hubspot

AUGUST 27, 2015

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants. Top Keyword Research Tools to Try.

Sales Qualified Leads 28

Sales Qualified Leads Lead Scoring Lead Ranking Keywords 28

Optinmonster

APRIL 12, 2024

Google’s always tweaking its search algorithms, so there’s no guarantee that SEO practices that worked in the past will keep working in the future. It’s the practice of making your website more visible and attractive to search engines like Google and Microsoft Bing. Google Ads are an example of PPC advertising.

Paid Content 88

Paid Content Lead Ranking SEO Lead Scoring 88

Hubspot

SEPTEMBER 28, 2016

First things first, Google the target keyword in your blog post title and assess the competition around that keyword/ topic. You will want to focus on a blog that has already been indexed by Google in the first 2-3 pages. If a blog already ranks well, it’s easier to push it higher than pushing a blog that is not on Google’s radar.

Organization 28

Organization Tips Correlation Domain 28

Hubspot

MARCH 22, 2012

And whether you're just starting out with SEO or it's been a part of your internet marketing strategy for a while, you're probably familiar with the need to conduct keyword research to inform the content and SEO strategies that help achieve that rocking organic presence. It drops to a CTR of 12% in position 2 , and a 9.5% The thing is.

Keywords 28

Keywords Research Long Tail Marketing SEO 28

Single Grain

JULY 20, 2023

Google Ads has emerged as one of the most effective platforms for maximizing a brand’s online presence and reaching potential customers in the current digital landscape. But what if you’re new to Google Ads strategies? How do you know which Google Ads strategy works best? Work With Us Do Google Ads Strategies Still Work?

Paid Search Agency 52

Paid Search Agency Cost Per Click ROI Google 52

Referral Rock

OCTOBER 9, 2019

And do they believe that long-tail keywords are the best tactic for websites with low domain authority? Freshness—updating a post to keep information current, and to reflect new and emerging developments on a topic—won out, with 73% deeming it most effective. Yes, prioritize long-tail keywords.

Long Tail Marketing 77

Long Tail Marketing Top of Funnel Lead Scoring Lead Ranking 77

Outbrain

AUGUST 27, 2018

1: Retargeting by Long Tail Keywords. But the fact that they landed on your page, and the fact that they used a specific keyword to get there, are two very valuable pieces of information at your fingertips. Include emojis in your PPC ads to boost CTR. How to do it? How to do it? Don’t overdo it!

PPC 38

PPC Paid Search Agency Marketing Analytics Tools Landing Pages 38

Single Grain

FEBRUARY 3, 2024

From understanding Google’s guidelines to the common mistakes most people make to the winning formula for better CTRs, this article aims to equip you with the knowledge to transform your meta descriptions into powerful tools for online success. Seems easy enough, right? Just sum up the post or page.

Traffic 102

Traffic Work Management Click Rate CTR 102

seo.co

MAY 4, 2021

We trust Google to give us the right answers to our queries, given that an average person performs 3-4 searches per day. So it’s natural for searchers to click on the first few links to answer their queries, believing these sites to be the most authentic sources of information. Source: Statista. That is no coincidence.

Features 98

Features Long Tail Marketing SEO SERP 98

Single Grain

NOVEMBER 9, 2022

Because you should also focus on using long-tail keywords : 3-5-word phrases with low search volume for niche target audiences instead of mass audiences. Get high click-through rates (CTR). A meta description may not affect the product page ranking on its own, but it has a direct impact on CTR. Think about it.

eCommerce 115

eCommerce Traffic SEO Product 115