Marketing Insider Group

FEBRUARY 5, 2024

Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. Voicebot) Marketing Analytics Stats Only 1.9%

Paid Content 221

Paid Content Stats Marketing Budget Webinar Metrics 221

Optinmonster

DECEMBER 28, 2023

Here are some interesting stats on email usage : 99% of email users check their inbox every day. Here are the stats. According to stats, Gmail tops the list. That’s way more than Facebook (0.15%), Instagram (0.60%), and X (0.05%). The stats keep fluctuating from one year to another.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

SocialPilot

JANUARY 14, 2024

Discover more of such LinkedIn stats below. Give a quick check on these LinkedIn stats on ads to create a better ad strategy. The global average CTR for sponsored content on Linkedin is between 0.44% – 0.65% Higher resolution images generate 38% higher CTR. 52 million people use LinkedIn to look for jobs every week.

Statistics 77

Statistics Linkedin User-Generated Content CTR 77

RebelMouse

JUNE 2, 2023

We can see metrics such as Search Impressions, Search Clicks, CTR, and Avg.Position (Rank). As you can see in our example above, we also see that as loyalty grows, pages/user and time/user also grow. Google Search Console Performance This page sources data from Google Search Console.

Advertising Mediums 52

Advertising Mediums Loyalty Comparison CTR 52

Metadata

SEPTEMBER 28, 2022

Use image or video ads on Facebook and LinkedIn? Here are 9 best practices to ensure you’re getting the most out of your image ads on Facebook and LinkedIn: 1. This is how you should think about your image ads on Facebook and LinkedIn. For starters, the native tools in Facebook and LinkedIn have built-in CTAs.

Paid Search Agency 52

Paid Search Agency Ads Practices Cost per Lead 52

Outgrow

DECEMBER 17, 2020

In fact, in a recent Hootsuite report , we found that Instagram’s advertising reach during July-September 2020 has increased by 7.1%, whereas Facebook saw a growth of 2.2%. So, we dug deeper to check if the industry-wide CTR figures were holding up. And around 30% are planning to do the same for Facebook, YouTube, and LinkedIn.

Statistics 98

Statistics Paid Content Trends Cost Per Click 98

Vidyard

MARCH 23, 2021

Total Video Click-Through Rate (CTR) 3.4 Link Click-Through Rate (Link CTR) 4. It’s only through tracking views, attention spans, click-through rates (CTR), and more that we can identify which videos work, and whether they help to generate leads, crack key accounts, add pipeline, retain customers, or realize revenue.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

ClearVoice

JUNE 17, 2021

Users of YouTube and Facebook may outperform other platforms in terms of total users but if you’re building a younger audience, you’ll be more likely to find them on other sites. If you guessed Facebook, you’re in for a surprise. Facebook comes in second at 69%, and from there, in descending order of usage: Instagram: 40%.

Paid Content 105

Paid Content Social Media Statistics Social Marketing 105

Hubspot

JANUARY 22, 2020

And, if followers want more information, you can always link back to your sources, boosting CTR for you. Create and share website content on Facebook. Facebook is for more than silent videos and long-form posts. Thinking outside what content is most popular on Facebook might be a win for you, too.

Social Media 88

Social Media Media Content Stats 88

Sharpspring

SEPTEMBER 26, 2019

And middle-aged people still prefer Facebook. . KPIs (Key Performance Indicators) are the numbers/stats that determine how you are performing compared to your goal. . And that’s why CTR is an important metric. Depending on the persuading-nature of the email, one can get a CTR ranging from 1% to more than 5%.

Email Marketing 60

Email Marketing CTR Open Rate Copywriting 60

Hubspot

APRIL 29, 2013

We are biased inbound marketers at HubSpot, and normally I ignore many of the stats I see about display ads because I know their engagement rate is incredibly low: The average banner ad has a 0.1% clickthrough rate (CTR), and the standard 468x60 banner has a 0.04% CTR. 10 Shocking But True Display Advertising Stats.

Stats 28

Stats Display Banner Ads Advertisements 28

Lake One

AUGUST 13, 2020

In fact, Facebook actually places a higher priority on video content. Engadget says that Facebook will prioritize videos that people seek out and return to repeatedly. Facebook is placing a higher priority on video content because they know that’s what users want. Out of all the digital ad formats, video has the highest CTR.

Press 92

Press Video Marketing B2B Marketing Paid Search Agency 92

Heinz Marketing

SEPTEMBER 9, 2021

Integrations: Adobe Experience Cloud, Salesforce, Microsoft Dynamics, SAP C4C CRM, Google, Facebook, LinkedIn, and more. Integrations: Salesforce, Microsoft Dynamics, Pipedrive, Facebook, LinkedIn, Slack, Gmail, Hotjar, and more. Integrations: Salesforce, Eventbrite, Google Ads and Analytics, Olark, Facebook, LinkedIn, and more.

Marketing Automation Services 129

Marketing Automation Services Marketing Automation Automation Work Management 129

DAGMAR Marketing

NOVEMBER 29, 2019

Google is the top search engine, but Facebook is in the top three based on search volume. Two out of three Facebook users visit local business pages once a week. They also include claiming your Facebook business page and Yelp listing. Claim your Facebook business page. Social content influences 78% of purchase decisions.

Paid Content 85

Paid Content Small Business Marketing Social Media Social Marketing 85

The Lead Agency

APRIL 14, 2024

Use listener data to inform your content Track your listener stats and learn what is engaging your audience. They could be sliced up into shorter-form content to capture attention on social media platforms like Facebook and LinkedIn. With every piece of content you create, look at your stats and listen to your audience.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Webbiquity

APRIL 16, 2014

” Also, consider these stats from the compilation below: about half of all U.S. 189 million Facebook users (almost one out of five) are mobile-only, and mobile use accounts for 30% of Facebook ad revenue. adults now own smartphones; that figure rises to 76% for millennials. Fast Company ). Digital Buzz Blog ).

Mobile Marketing 100

Mobile Marketing Statistics Mobile Advertising Planning 100

Martech Advisor

NOVEMBER 22, 2019

Which means call-to-action (CTA) buttons with a larger width will have a better click-through rate (CTR). Here are four ways to deal with obsolete content: Update the outdated content with the latest stats, facts, and findings to make it relevant. Let us know on LinkedIn , Facebook , or Twitter.

Conversion 57

Conversion Marketing Websites Top of Funnel Digital Marketing Funnels 57

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 268

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 268

Valasys

MAY 15, 2020

Leveraging video content boosts organic SEO by improving the online visibility of your brand, strengthening your brand equity, and improving the Click-Through-Rate (CTR) to drive more conversions over a period of time. Ways Video Content Boosts Organic SEO Rankings. Marketers can brand their video thumbnails to build brand recognition.

Organization 52

Organization SEO Video Marketing Lead Scoring 52

Hubspot

JULY 18, 2019

PPC, or pay-per-click , is a form of search engine marketing (SEM) where an advertiser pays a publisher (such as Google or Facebook) every time the ad is clicked. As a consumer, Adblock is amazing: it stops all those eerily targeted ads from popping up on your Facebook feed. What is PPC? More than 615 million devices use Adblock.

Paid Content 78

Paid Content PPC Paid Search Agency Traffic 78

Single Grain

SEPTEMBER 13, 2019

This post on video marketing tips, tricks and lots of juicy stats has been updated for 2019. What did you do the last time you jumped on Facebook, Instagram or LinkedIn? Facebook ads are getting more and more expensive. Take a look at these stats on using video in your social media campaigns. NEWLY UPDATED! Social Media.

Paid Content 112

Paid Content Stats Video Marketing Paid Search Agency 112

Single Grain

JULY 25, 2023

Facebook Ads statistics play a key role in optimizing your ad campaigns and staying ahead of the competition in the advertising landscape. So it’s no wonder Facebook has remained relevant, globally dominating the online advertising space. This highlights the continued significance of Facebook as a key advertising platform.

Statistics 52

Statistics Ads Facebook Marketing & Strategy 52

Adobe Experience Cloud Blog

OCTOBER 11, 2012

Improving CTR. Studies have been done on the effect the rel=author tag has on search, and the most notable finding is the increased CTR on results marked-up with the author tag. This also has been indicated to improve CTR, however studies are still being developed. The “+1” is the Same as a Facebook “Like”.

Google 48

Google Allocation CTR Paid Search Agency 48

KoMarketing Associates

DECEMBER 30, 2019

15 Essential Tips to Increase Your Organic Reach on Facebook . Organic Facebook reach continued to be a challenge for marketers across industries in 2019. One of which included an analysis of 5 million Google search results that looked at how factors like title tag length, sentiment and meta descriptions impact organic CTR.

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31

Top Rank Marketing

FEBRUARY 1, 2017

Many of us are still holding out hope that we can reach our Facebook audience without investing in ads. ROI ranked #7 on the list of marketers’ priorities, trailing CTR and number of clicks. The stats in this article are a good start, but they're just a small sampling of what you’ll find in the full report.

Advertising Benchmark 52

Advertising Benchmark Marketo Account Based Marketing Organization 52

SendX

MAY 17, 2021

Put this alongside other email marketing stats and this number makes perfect sense: There were an estimated 3.9 Email marketing is 40% better at converting leads than Facebook and Twitter. Knowing your CTR could help a lot in optimizing your message. billion by 2023. 99% of consumers check their email every day.

Email Marketing 39

Email Marketing Work Management Marketing Management Paid Search Agency 39

Moz

FEBRUARY 25, 2020

I try to let the numbers speak for themselves, but before we dig into a lot of stats, here's one that legitimately shocked me. While featured snippets are technically considered organic , they can impact click-through rates (CTR) and the extracted text naturally pushes down the organic link. Let's dig into a few of these.

SERP 72

SERP Case Studies Verticals Lead Scoring 72

Hubspot

MAY 21, 2014

With the rise of visually-powered social media like Instagram, Twitter photo cards, Google+, Facebook, and Pinterest, the images associated with your blog posts have taken on extra importance. It allows you to do A/B tests to optimize the CTR on your related posts feature. 1) Canva-Powered Featured Images.

Optimization 28

Optimization CTR Aggregators Blogger 28

SnapApp

APRIL 4, 2018

Tracking methods used – Google Ad Words/Analytics, Facebook Business Manager, Conductor. CTR, Unique CTOR, Forwards/Shares and links clicked on. It should be mentioned that there are many higher level/intermediary metrics that still matter for making B2B marketing decisions like CPC, CTR, impressions, CPL, etc. Adam Honig.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Webbiquity

AUGUST 11, 2015

And with Google+ being deprecated , social networking now primarily means the “big three” of Facebook, Twitter and LinkedIn, plus Pinterest now at #4. Here are a few highlights from the social networks stats and facts below: • Everyone’s on Facebook–except CEOs? 12 Facebook Statistics and Facts.

Social Networks 100

Social Networks Stats CTR Network Marketing 100

Metadata

OCTOBER 4, 2023

I like to use Metamatch audiences, specifically for Facebook and Instagram, to drive traffic to our company’s website. TLDR: Metamatch does not rely on self-selected employment information coming from Facebook profiles to build B2B audiences. For those same audiences on Facebook/Instagram, we see CPCs in the $1-2 range.

CPL 98

CPL Cost per Lead CPC Cost Per Click 98

Magisto

FEBRUARY 13, 2020

If you’ve been running ads on Facebook, you’ve probably seen all of the metrics that you can monitor to make sure that you get the best results from your campaigns. And that’s when Facebook’s ad metrics can get confusing and overwhelming. Click Through Rate (CTR). It is possible to buy your ads on Facebook by impressions.

Cost Per Thousand 52

Cost Per Thousand Cost per Acquisition ROAS Facebook 52

Single Grain

JUNE 13, 2023

Here are the 100 most important ad revenue stats for this year and ahead to help your business growth. Seosandwitch ) Bing Ads demonstrate an average click-through rate (CTR) of 2.83% across all industries. Seosandwitch ) Bing Ads demonstrate an average click-through rate (CTR) of 2.83% across all industries. Let’s begin!

Paid Content 102

Paid Content Statistics Advertising Agencies Advertisements 102

Hubspot

NOVEMBER 18, 2020

Facebook Custom Audiences – The platform allows you to target custom audiences through website visitors and people who have already engaged with your Facebook ads. To track website visitors for audience customization, you need to add Facebook pixel to your website. 69% of US adults use Facebook. ( Crazy Egg ).

Social Media 101

Social Media Lead Generation Multivariate analysis Sales Qualified Leads 101

Single Grain

OCTOBER 3, 2019

When you're doing Facebook advertising, or any type of advertising, your objective is not to get a win right out of the gate. Here's how to get the cheapest Facebook Ads without sacrificing quality. How Much Do Facebook Ads Cost? How much you’ll have to pay for impressions and clicks on Facebook depends on a variety of factors.

Cost per Acquisition 111

Cost per Acquisition Paid Search Agency Facebook Cost Per Click 111

Webbiquity

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Single Grain

JUNE 21, 2023

If you’re looking for the latest stats on all things LinkedIn, you’re in the right place. We’ve curated 100+ LinkedIn ad stats to inspire your next B2B ad campaign. Influencer Marketing Hub ) LinkedIn is the second-most popular platform for B2B marketers, right behind Facebook. TheB2BHouse ) Text ads have a CTR of 0.02%.

Statistics 98

Statistics Linkedin Advertisements Advertising 98