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Why is Facebook Ads Benchmarking Necessary?

Valasys

Introduction Are you struggling to evaluate the performance of your Facebook Ads? If you’re an advertiser on Facebook, you’ll know that it can be challenging to assess the effectiveness of your ad campaigns. Facebook’s vast array of ad formats and targeting options allows you to reach your desired audience with ease.

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100 Important PPC Statistics That Will Impact Your Search Ads

Atomic Reach

With popular platforms such as Google Ads and Facebook offering incredible targeting for specific consumers and their budget-friendly pricing, it's no wonder that 74% of businesses are investing in PPC. Facebook’s ad revenues exceed the entire print industry in 2019 ( EMarketer ). The average CTR on Google Ads is 3.17

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Stats to Track Through the Customer Lifecycle

Ontraport

To attract new leads to your brand, running Facebook and Instagram ads using interest- and demographic-based targeted audiences can help match with your brand’s ideal customers. Stats to track in the Attract stage. To keep track of it all, here are the stats you’ll want to look at: Click-through rate (CTR).

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37 Must-Know Marketing Trends & Statistics Post COVID

Outgrow

In fact, in a recent Hootsuite report , we found that Instagram’s advertising reach during July-September 2020 has increased by 7.1%, whereas Facebook saw a growth of 2.2%. Further, we found that the industry-wide Cost Per Click (CPC) increased by 18.9% So, we dug deeper to check if the industry-wide CTR figures were holding up.

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Paid Advertising: Statistics You Should Know For 2023

Huptech Web

Google Ads Stats. Search Ads Stats. Display PPC Stats. Shopping PPC Stats. Mobile Ads Stats. Social Media Ads Stats. Facebook ad statistics. Snapchat Ad Stats. LinkedIn Ad Stats. TikTok Ad Stats. Amazon PPC Stats. Why Are Stats Even Important? Google Ads Stats.

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9 Best Practices to Get the Most Out of Your Image Ads

Metadata

Use image or video ads on Facebook and LinkedIn? Here are 9 best practices to ensure you’re getting the most out of your image ads on Facebook and LinkedIn: 1. This is how you should think about your image ads on Facebook and LinkedIn. For starters, the native tools in Facebook and LinkedIn have built-in CTAs.

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How Metadata Uses Metadata

Metadata

I like to use Metamatch audiences, specifically for Facebook and Instagram, to drive traffic to our company’s website. TLDR: Metamatch does not rely on self-selected employment information coming from Facebook profiles to build B2B audiences. For those same audiences on Facebook/Instagram, we see CPCs in the $1-2 range.

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