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100 Important PPC Statistics That Will Impact Your Search Ads

Atomic Reach

With popular platforms such as Google Ads and Facebook offering incredible targeting for specific consumers and their budget-friendly pricing, it's no wonder that 74% of businesses are investing in PPC. Facebook’s ad revenues exceed the entire print industry in 2019 ( EMarketer ). Powertraffick). biztraffic). SEO vs PPC.

PPC 110
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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. Voicebot) Marketing Analytics Stats Only 1.9%

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How Leveraging Video Content Boosts Organic SEO

Valasys

Keeping up with the increase in the consumption of video Google has been adding interactive videos all over the search engine result pages (SERPs) and it can do wonders for your organic SEO, particularly at a time when gaining organic visibility is more important than just ranking for the organic results.

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SEO vs. PPC: When to Optimize and When to Pay for Traffic

Hubspot

PPC, or pay-per-click , is a form of search engine marketing (SEM) where an advertiser pays a publisher (such as Google or Facebook) every time the ad is clicked. According to Power Traffick, the top three links on a search engine results page (SERP) capture almost half of all traffic for that keyword. What is PPC?

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How Low Can #1 Go? (2020 Edition)

Moz

A lot has changed in seven years, including an explosion of rich SERP (Search Engine Results Page) features, like Featured Snippets, local packs, and video carousels. I try to let the numbers speak for themselves, but before we dig into a lot of stats, here's one that legitimately shocked me. Let's dig into a few of these.

SERP 72
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Localized Social Media Marketing Success in 2020: Lessons for Small Businesses

DAGMAR Marketing

Google is the top search engine, but Facebook is in the top three based on search volume. Two out of three Facebook users visit local business pages once a week. They also include claiming your Facebook business page and Yelp listing. Claim your Facebook business page. Social content influences 78% of purchase decisions.

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Unlock Growth in 2024: Essential B2B Marketing Trends and How to Make Them Work for You

The Lead Agency

Use listener data to inform your content Track your listener stats and learn what is engaging your audience. They could be sliced up into shorter-form content to capture attention on social media platforms like Facebook and LinkedIn. Win the E-E-A-T game, and you win in the search engine results pages (SERPs).