How to Activate Cross-Sell and Upsell Campaigns Across a Variety of Channels
Madison Logic
JUNE 5, 2024
B2C companies regularly retarget previous customers with discount codes provided in display advertisements or an email newsletter. But within an account-based marketing (ABM) strategy, your expansion campaigns don’t necessarily depend on your pricing model and product verticals to classify as a cross-sell or upsell.
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