KoMarketing Associates

JANUARY 19, 2022

Michelle Smith, Director of Marketing & Communications at BARR Advisory. HubSpot is a CRM platform widely used by B2B marketers. Their solution provides marketers with in-depth reporting, sales abilities (such as, meeting scheduling), easy integrations, and more. Eliana Vuijsje, Marketing Director at Adaptive Shield.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Lead Liaison

JANUARY 19, 2024

A Testament to Robust Data Security Practices The SOC-2 certification is a rigorous, independent audit designed to ensure that companies manage customer data with the highest level of security and privacy.

Lead Liaison 62

Lead Liaison Enterprise Management Lead Capture Trade Show 62

Martech

JANUARY 26, 2023

How does the platform’s speech analytics help us score calls and feed the call data into our CRM, ESP or other martech systems? Call data privacy Which data privacy regulations does the platform comply with? For example, does it meet HIPAA and CCPA requirements? Is PII automatically redacted from transcripts and recordings?

Marketing Automation Services 116

Marketing Automation Services Enterprise Management Work Management Marketing Management 116

KoMarketing Associates

JUNE 9, 2020

About 26% of marketers said that they will increase their investment by between 11% and 20%, and 16% stated that they will boost their martech investment by between 1% and 10%. The most common forms of martech that marketers cited as being in use are CRM (100%), marketing automation (98%) and webinar (88%).

Marketing AI 157

Marketing AI Planning Guidelines Privacy 157

Zoominfo

JULY 26, 2022

ZoomInfo APIs automatically move our B2B data and intelligence directly into the systems and tools that our customers use every day — like a CRM, marketing automation platform, and sales engagement system. Another beneficial API for marketing is our Compliance API. That’s the value of ZoomInfo’s Enterprise API technology.

API 130

API Enterprise Management Top of Funnel Zoominfo 130

Marketing Insider Group

MAY 30, 2023

Privacy and ownership. A lot of concerns about data privacy and security have risen to the surface, especially when customer data is being shared with third-party providers. Omnisend Onimsend is an all-in-one marketing automation platform, but really shines through its email marketing capabilities.

Small Business Marketing 262

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 262

Martech

DECEMBER 11, 2023

An open system allows marketers to make decisions based on how they work, enhancing and expanding marketing strategy and creativity. An extensible marketing technology is desirable, as it can be easily extended with the addition of other software.

Marketing AI 108

Marketing AI Marketing Automation Services Work Management Marketing Management 108

The Point

DECEMBER 15, 2020

A client asks: How long should a lead be chronically non-responsive before they’re marked as “marketing suspended”? Over time, an accumulation of stale, non-responsive leads can bump you to a higher pricing tier for your CRM or marketing automation license. . What best practices should we put in place?

Lead Scoring 162

Lead Scoring Lead Ranking Leads Lead 162

ANNUITAS

OCTOBER 5, 2023

Salesforce can still be used as a customer data platform (CDP) and/or a data lake, but at scale it makes sense to be utilizing third party data providers, both due to costs and to ensure a broader set of data beyond what’s in the CRM.

Marketing Analytics Tools 130

Marketing Analytics Tools Product Marketing Automation Services User-Generated Content 130

Salesforce Marketing Cloud

MARCH 7, 2024

A marketer gathers, analyzes, and acts on data. Customer relationship management (CRM) systems play a crucial role in storing and managing customer data, while analytics tools help in extracting meaningful insights. And using CRM systems allows for centralized data storage and management. Think of this as proactive targeting.

Segmentation 114

Segmentation Marketing AI Marketing Automation Services Lead Ranking 114

Martech

OCTOBER 6, 2023

Marketing has always been challenged to demonstrate impact on pipeline and revenue — and it hasn’t gotten easier. Success metrics have evolved beyond impressions, opens, and click rates, with privacy changes like Apple iOS 15’s open-blocking feature pushing marketers to rethink impact measurement.

Lead Ranking 136

Lead Ranking Analytics Multi-Touch Attribution Lead Scoring 136

Martech

MARCH 9, 2022

How does the platform’s speech analytics help us score calls and feed the call data into our CRM, ESP or other martech systems? Call data privacy. Which data privacy regulations does the platform comply with? Marketing automation and agent training. For example, does it meet HIPAA and CCPA requirements?

Marketing Automation Services 89

Marketing Automation Services Enterprise Management Work Management Marketing Management 89

Salesforce Marketing Cloud

DECEMBER 8, 2023

What is email marketing and why does it matter? What impact have marketing automation and AI had on email marketing? What are the benefits of automation in email marketing? Is email marketing easy? 5 email marketing best practices What are the costs involved with email marketing?

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

DemandBase

SEPTEMBER 26, 2018

B2B sales and marketing organizations vary in size, structure, funding, and objectives – but the one thing which ties them all together is a deep investment in their CRM and marketing automation systems. Sales reps are never more than one click away from their CRM. That must change. Competition is increasing.

Account Based Marketing 63

Account Based Marketing ABM CRM DemandBase 63

SmartBug Media

MARCH 16, 2023

By automating data transfer, businesses save time and reduce errors caused by human input. HubSpot is a popular customer relationship management (CRM) platform that offers a range of tools for marketing, sales, and customer service. Also, ensure data privacy and security protocols are followed.

API 105

API Marketing Automation Services Hubspot Work Management 105

Martech

FEBRUARY 13, 2024

For example, if you’re in the healthcare industry, focus on privacy and personalized patient engagement technologies. This specificity ensures your martech roadmap directly addresses the nuances of your market, enhancing both relevance and effectiveness.

Marketing Automation Services 96

Marketing Automation Services Work Management Lead Scoring Lead Ranking 96

Only B2B

FEBRUARY 6, 2024

CRM Data: Integrate your CRM with website analytics and marketing automation tools to create a holistic view of the buyer’s journey. Ethical Considerations and Privacy: Respect data privacy regulations and be transparent about your data collection practices.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Zoominfo

OCTOBER 15, 2020

Their technology, approach to data collection, privacy-first perspective, and focus on intent data made it clear that we not only wanted Clickagy to be a part of our intent product, but we needed Clickagy to be a part of ZoomInfo. Focus on Data Privacy. Get Started Today.

Zoominfo 246

Zoominfo Intent Signal Work Management Intent Data 246

Martech

MARCH 27, 2024

Below are key takeaways to think about from the 43-page report: Most third-party data is unreliable; it’s highly inaccurate and expected to worsen due to the changing privacy landscape. It is the go-to platform for B2B marketers. Employees frequently change roles, resulting in an unstable buying committee. Where to start?

Account Based Marketing 111

Account Based Marketing Spending B2B Marketing ABM 111

Martech

FEBRUARY 19, 2024

Customer relationship management (CRM) and marketing automation platforms (MAPs) are two of the foundational elements of modern martech stacks. Marketing automation platforms help operationalize data on prospects and customers. In an ideal world, this is orchestration at its finest.

Marketing Automation Services 99

Marketing Automation Services Marketing Automation CRM Work Management 99

Lead Liaison

JANUARY 31, 2023

Communication at events isn’t something you want convoluted or vaguely defined… And there are personal privacy issues. How does your event team prioritize which communication channels to check first? Lead liaison’s universal lead capture app enables users to customize responsive forms and include documentation while scanning in the lead.

Lead Liaison 97

Lead Liaison Trade Show SMS Marketing Automation Services 97

Customer Experience Matrix

SEPTEMBER 6, 2020

Martech Best Practices Matter We identified the top 20% of respondents as leaders, based on outcomes including over-all martech satisfaction, customer data unification, advanced privacy practices, and CDP deployment. We then compared martech practices of leaders vs. others. Lots of data in the survey suggests not, incidentally.)

Customer Surveys 263

Customer Surveys Customer Satisfaction Privacy Paid Search Agency 263

SalesIntel

JULY 19, 2023

CRM automation and data enrichment: SalesIntel offers CRM automation features that enable users to export data directly into their customer relationship management (CRM) systems. Additionally, the company conducts a comprehensive data re-verification process every 90 days to maintain high levels of accuracy.

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing Automation Services Bombora B2B 98

Only B2B

AUGUST 21, 2023

CRM integration ensures that the gathered leads seamlessly integrate into the company’s customer relationship management system. Marketing automation systems enable businesses to nurture and engage with leads efficiently. According to Nucleus Research , CRM applications can deliver a return on investment (ROI) of $8.71

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Ranking Lead Generation 62

Martech

OCTOBER 21, 2021

The data can also be used post-call to feed CRM systems and trigger nurturing campaigns. Data privacy compliance. Call data privacy continues to be a priority, particularly for businesses in the healthcare and financial services markets, which must comply with HIPAA and HITECH regulations. make an appointment).

Enterprise Management 104

Enterprise Management Marketing Automation Services Marketing Management Analytics 104

SmartBug Media

JULY 6, 2023

By automating data transfer, businesses save time and reduce errors caused by human input. HubSpot is a popular customer relationship management (CRM) platform that offers a range of tools for marketing, sales, and customer service. Also, ensure data privacy and security protocols are followed.

API 75

API Marketing Automation Services Hubspot Work Management 75

SalesIntel

SEPTEMBER 14, 2023

A scalable solution should seamlessly integrate with your CRM and marketing automation platforms. Integration: Integrating your lead database seamlessly with your existing CRM (Customer Relationship Management) or marketing automation tools is essential for streamlining your lead management processes.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Lead Scoring Business 52

Only B2B

FEBRUARY 11, 2024

here’s the comprehensive picture: Pros: Control and Privacy: You own and manage the data, ensuring compliance with regulations. For instance: You are selling marketing automation software but find it challenging to reach the right prospects. Solution- partner with a CRM provider.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Act-On

OCTOBER 2, 2023

Generating growth even as the larger economy falters.With the Fed actively waging war against inflation, and the rate increases that come with it, it’s enough for any financial industry marketer to cry for “help!” Marketing automation in financial services can help address the sector’s unique marketing challenges.

Marketing Automation Services 189

Marketing Automation Services Marketing Management Marketing Automation Service 189

Martech

OCTOBER 18, 2021

I was talking to a self-described CDP last week which also offers marketing automation (its own description) and it’s not hard to imagine users referring to it as their automation hub. Keeping pace with privacy laws and practices. “We’re Privacy laws in Europe and in some U.S. Here’s another tester.

Marketing Automation Services 96

Marketing Automation Services Top of Funnel Paid Search Agency Privacy 96

DealSignal

DECEMBER 29, 2023

It can be seamlessly integrated into various CRM (Customer Relationship Management) and marketing automation platforms. This ease of integration simplifies workflows for sales and marketing teams. These challenges might include compatibility issues or complexities in integrating with certain CRM or marketing platforms.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 52

Sharpspring

JULY 8, 2020

When Authenteq , an automatic identity verification and privacy SaaS platform , approached SharpSpring looking for a way to streamline lead qualification, they were: Struggling to report metrics the sales team needed. Experiencing problems with email tracking through their existing CRM. Automated Workflows. to their SaaS world.

Traffic 62

Traffic Lead Scoring Lead Ranking Sales Qualified Leads 62

Optinmonster

MARCH 27, 2024

Send leads to any Email Service Provider or CRM tool that Zapier connects with OptinMonster integrates directly with dozens of the most popular Email Service Providers and CRM tools. Here’s how to connect OptinMonster with Zapier.

Lead Generation 70

Lead Generation Marketing Automation Services Lead Scoring Lead Ranking 70

Martech

SEPTEMBER 16, 2022

HubSpot’s August releases include new ways to find the information you need on CRM records, collaborate in CMS tools and dashboards, compare date ranges in custom reporting, reduce unwanted contacts and schedule workflow actions on exact dates. CRM records improvements. Be cautious if you enroll in this public beta.

CMS Development 113

CMS Development Terms and Conditions Work Management Marketing Automation Services 113

DealSignal

JANUARY 28, 2024

Table of Contents [Open] [Close] In a Nutshell DealSignal Overview: Best SalesIntel Alternative SalesIntel Overview Quality Coverage Integration Types of Integrations Integration Depth Ease of Use Compliance Data Security Privacy Considerations Regulatory Compliance Pricing DealSignal vs. SalesIntel: Which is Better for Your Business?

Enterprise Management 52

Enterprise Management Marketing Automation Services Best Practices Lead Ranking 52

Heinz Marketing

NOVEMBER 22, 2020

Known visitors to your website, Campaign activity from your marketing automation platform, and. Sales opportunities from your CRM system, And combine it with third-party data, such as: Research activity on keywords relevant to the customer, including those that are researching competitors, pulled from over 3.5

Marketing Automation Services 136

Marketing Automation Services Work Management Marketing Management Buying Cycle 136

Martech

JANUARY 21, 2022

Does the tool help us comply with relevant privacy regulations? Are native integrations with our CRM and/or marketing automation platform available, so we can utilize historical data? Reporting and integration: Does the tool provide real-time analytics? Does the tool measure account engagement?

Account Based Marketing 114

Account Based Marketing Marketing Automation Services Marketing Management Vendors 114