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UTM Parameters: Why and How They REALLY Help You

Optinmonster

Let’s turn our attention to the tool you can use to track which sources are driving the most traffic to your business. Urchin Tracking Modules (UTMs) are a set of 5 parameters you can use to make any URL uniquely trackable. Here’s how they work: With Google’s free tool, Campaign URL Builder, anyone can create a custom UTM.

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How to Create a Product Launch Email [Outlines + Templates]

Hubspot

With this email, you'll want to turn all of the employees at your company into an enthusiastic, well-informed word-of-mouth marketing team by providing them with: An overview of the product. Provide sample text and URLs that can be copied and pasted — or better yet, pre-made social links from a site like Share Link Generator.

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How to increase profitability by monetizing off-Amazon advertising

SmartBrief - Marketing

This enables sellers to generate an Amazon tracking code to insert into an off-Amazon advertising link, which then attributes any Amazon sales back to that ad click. Perceived challenges and counter-arguments In our experience, sellers have been relatively slow to adopt this new technology for a few reasons.

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Getting to know Google Tag Manager

Goodish Agency

With Google Tag Manager we can easily set up events on different user actions and track them in our analytic system. Meaning that, for example, add to cart or scroll depth event is exactly the same thing in all of our systems. Insert your tracking ID, name the variable, and click save. Integrations. What is Google Tag Manager?

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The Best Cold Call Script Ever [Template]

Hubspot

Your sales manager has given your team a big pep talk encouraging you to dial, dial, dial. I am calling about our software that helps you with the strategic implementation of your biggest problems from Outbound Company. You have your list of names and phone numbers. Before the end of the day, you need to make 100 calls.

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Humanity-Infused Marketing: 6 Martech Tools/Techniques That Enable Connection

ClearVoice

Treat your team members even better. Even in our world where spammers start to move into the world of text messages, consumers still expect this communication method to be one that is used for personal messaging devoid of advertisements. Personalization tokens.

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8 WordPress Landing Page Plugins you can use for Lead Capture

LeadSquared

Let us just say that it allows you to create any number of forms, on one site (or multiple sites, depending on your chosen subscription), and stores the database in your WP site, or in the CRM of your choice (with paid add-ons, of course). You can redirect the lead to a particular url after he fills the form. It is free.