UTM Parameters: Why and How They REALLY Help You
Optinmonster
MAY 11, 2020
Let’s turn our attention to the tool you can use to track which sources are driving the most traffic to your business. Urchin Tracking Modules (UTMs) are a set of 5 parameters you can use to make any URL uniquely trackable. Here’s how they work: With Google’s free tool, Campaign URL Builder, anyone can create a custom UTM.
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