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The Ins and Outs of Facebook Landing Pages

Hubspot

How many times have you interacted with an ad on Facebook and gotten lost down a rabbit hole? As far as Facebook landing pages go, this one was great. Have you ever made a landing page specifically for Facebook ads? If you're ready to dive into what makes Facebook landing pages a must for ads, read on, and let's get started.

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The Plain English Guide to Dark Posts on Facebook

Hubspot

This morning, I did my usual social media scanning before getting ready for work, and as I was scrolling Facebook, I began to notice ads for companies I didn't recall following. For instance, I read the blog from B2B company, Drift, pretty frequently, but don't follow the company's Page on Facebook. Facebook Dark Posts, Explained.

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3 Actionable Tips to Track Leads in Google Analytics

SmartBug Media

Goals can fall into four categories: Destination (URL): Did the visitor make it to a specific page, such as a thank you page? This can include video views, button clicks, form completions, or even viewing a certain URL on your website. Utilize Tracking URLs in Your Marketing Campaigns. So what is a tracking URL?

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Genius.com Adds Short URLs to Capture Social Media Replies

Customer Experience Matrix

Summary: Genius.com is adding a URL shortener that will tie social media responses into the regular flow of demand generation and lead management. It generates short URLs that directly connect social media responses with Genius.com’s standard marketing and sales support features. This both is and isn’t a big deal.

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4 tips to navigate the advertising impact of iOS privacy changes

Martech

This impacts major social platforms like Facebook , Instagram, and Snap which rely on tracking across other apps and websites to operate. Another vital tool is to take another pass at your CRM segmentation, focusing on audiences that yield long-term value rather than short-term profit. Unlock more data with UTM tracking.

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6 integrations to get more from your social media management platform

Sprout Social

Lead management & CRM. How do you connect existing customers in your CRM to their social profiles? Sprout lead management and CRM integrations: Salesforce, Marketo, Microsoft Dynamics 365. Sprout integrations: Shopify, Facebook Shops. Q: How do you currently manage incoming leads from social media?

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API Integrations in HubSpot: A Beginner’s Guide

SmartBug Media

HubSpot is a popular customer relationship management (CRM) platform that offers a range of tools for marketing, sales, and customer service. For example: Integrating Hootsuite with HubSpot allows scheduling social media posts directly from within the CRM. Endpoints: What URLs do you use when sending requests?

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