Convince & Convert

AUGUST 10, 2010

We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands. Joe Fernandez : The amont of public-facing data attributed to a person’s name has exploded. If it’s not, then we don’t.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Hubspot

MARCH 3, 2020

To aid with monitoring engagement, HubSpot's software allows users to publish on the go directly through the CRM. The tool connects to HubSpot, Salesforce, Google Ads, Facebook, Marketo, and Microsoft Office, so you can combine the software with any other tools you use for social monitoring or listening. Price: Contact for pricing.

Social Media 99

Social Media Budget Programs Analytics Work Management 99

Valasys

MAY 6, 2021

People of all age groups have been increasingly using diverse social channels such as Twitter, Facebook, and YouTube and thus are predominantly receiving hundreds of advertisements in a day. Social Media Marketing. Social media marketing needs to be tactful and, marketers specifically need to figure out which channels to use (viz.

B2B Marketing 52

B2B Marketing Planning B2B Digital Transformation 52

NuSpark Consulting

JUNE 8, 2013

Acquisio is a pay-per-click management dashboard that allows me to manage Google, Bing, and Facebook Ads all on one –platform. Adroll is a site retargeting specialist, and allows reach of message go beyond the Google Display Network, but partnering with Right Media (Yahoo’s ad network) as well as the Facebook Exchange (Facebook retargeting).

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

Hubspot

APRIL 15, 2020

Companies that invest effort in choosing the right platforms for the sake of customer acquisition and retention -- and the right messages to promote on them -- are engaging in media planning , which has become a requirement for organizations hoping to reach their audiences across multiple channels. Bionic Media Planning Software.

Media Plans 92

Media Plans Budget Programs Planning Tools 92

Digital B2B Marketing

OCTOBER 2, 2012

Are they on Facebook? Media sales representatives perpetuate the problem, comparing reach to their competitors. The “more read our stuff” chart is in nearly every major media kit in one form or another and every day it leads marketers astray. CRM retargeting. Do they watch the Super Bowl? Company targeting.

Advertisements 100

Advertisements Advertising DemandBase CRM 100

Hubspot

MARCH 4, 2020

The best way to combat these issues is through media planning. Based on this definition, it’s clear media planning has many moving parts — this is why the process can be difficult to get right. Benefits of Media Planning. Conducting analyses to measure the success of your media planning process.

Media Plans 98

Media Plans Planning Media Work Management 98

Lake One

MARCH 31, 2020

With your trade show budget freed up, there might be some opportunity to: Start a paid media plan or look at increasing your ad spends. Think Google, LinkedIn or Facebook. Invest in that CRM you’ve had your eye on or perhaps another piece of marketing technology to help you work harder and smarter to generate leads.

Trade Show 53

Trade Show Activities Webinar Metrics Account Based Marketing 53

Convince & Convert

SEPTEMBER 22, 2010

The same dynamic is present on Facebook. What percentage of your status updates are seen by each of your Facebook fans? In fact, BrandGlue estimates that as few as 1% of the status updates brands send on Facebook are seen by the fans of those brands. Social media connectivity is digital bumper stickering. Very, very few.

Social Media 135

Social Media Media Webinar Metrics Paid Search Agency 135

Hubspot

JANUARY 23, 2020

Price: Free plan, then $19-$599/mo. Additionally, Zapier lets you import a subscriber list from Facebook and Eventbrite, as well as Google Sheets. For the base plan at $9/month, you can send up to 2,500 emails to a subscriber list of up to 500. Price: Free plan, or $800/mo. Price: Starts at $300.

Work Management 89

Work Management Marketing Management Budget Programs Software 89

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. With this planning, it is easier to define your automation requirements. To paraphrase Tina Turner , we don’t need another acronym.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

AUGUST 16, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Why You Should Use a Content Rationale Report Build Your Brand a Social Content Ladder in 5 Steps 5 Step Process for Social Media Success [link] Santi Chacon Blastoff for My New Social Media Newsletter: Last (..)

Newsletter 114

Newsletter Social Media Media Paid Search Agency 114

Convince & Convert

SEPTEMBER 7, 2010

There are a few sections devoted to the mechanics of Twitter, Facebook, Linkedin, and other social media operational specifics. He’s on the road now on the UnMarketing book tour of 30+ cities. If he’ll be near you, check it out.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

FEBRUARY 19, 2010

Then you dash to Facebook to see what’s going on there. Handy Facebook Reminders It’s pretty tough to find a credible excuse for missing people’s birthdays on Facebook. NutshellMail saves you from being labeled an ingrate by reminding you of all the birthdays of your Facebook friends this week.

Social Media 115

Social Media Media Paid Search Agency PR 115

Convince & Convert

FEBRUARY 10, 2010

Social Outposts Without the Mystery I’m often asked by corporate clients where they should engage in social media. “Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# “We want to give SMB a complete tool to allow them to move the needle on the 20% of social media that matters.&#

Social Media 127

Social Media Email Marketing Social Marketing Paid Search Agency 127

Convince & Convert

JUNE 2, 2010

Either way, it would make me double-check how I have the privacy settings set for photos on my Facebook page. The last thing I need is a dressing room photo of me modeling Diesel brand fat pants hitting the public News Feed on Facebook. But the default view will be the opinions of your Facebook friends.

Social Media 133

Social Media Media Curation Webinar Metrics 133

Convince & Convert

MAY 12, 2010

I feel like the other guy in the story- will you try social media if I give you some great case studies? Could I get you to reply to the people who like you and your company on Facebook if we can demonstrate that it strengthens your brand recognition? The time investment required for social media before you see a benefit is a barrier.

Paid Search Agency 121

Paid Search Agency Advertising Agencies CAN-SPAM PR 121

Convince & Convert

FEBRUARY 15, 2010

This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts. That's what I mean when I say uni-directional social media. But, it's not all conversational.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

MAY 4, 2010

While many organizations have got social media religion, there are many others still swimming against the stream. Or, paradoxically, they claim to embrace social media while forbidding their employees from being on Facebook or Twitter. As you know better than I, we are in the early innings of social media. Great question.

Social Media 116

Social Media Enterprise Management Media Webinar Metrics 116

Convince & Convert

JUNE 29, 2010

More people sharing the stuff that they make (3 billion photos per month uploaded to Facebook) 3. More people sharing the stuff that they make (3 billion photos per month uploaded to Facebook)&# Jay- How does this play into our supposed need for curation? More people making stuff (100 million bloggers can’t be wrong) 2.

RSS 118

RSS Paid Search Agency Advertising Agencies PR 118

Convince & Convert

AUGUST 24, 2010

“ The Black Art of Optimizing Facebook Wall Posts &# can be voted for here. We’ll have Facebook page and other promotional stuff about the book online soon – including pre-ordering capabilities. “ Your Content Stinks! Drive Results with Content Marketing &# can be voted for here.

Paid Search Agency 111

Paid Search Agency PR Advertising Agencies Word of Mouth 111

Convince & Convert

FEBRUARY 24, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Tying Together Social Media and Corporate Social Responsibility 5 Steps to Winning Fans with Content Strategy Are You Ready for the Opportunity Economy?

Conference 115

Conference Organization Paid Search Agency PR 115

Convince & Convert

MAY 27, 2010

The good news is that with the typical exception of Facebook, most of these changes are positive, well-communicated, and understandable. Now, you can track number of “likes&# and daily interactions on your Facebook page, in the same place you can track RSS feeds, Twitter followers, and all the other awesome data points Swix provides.

Paid Search Agency 122

Paid Search Agency Social Media PR Advertising Agencies 122

Convince & Convert

FEBRUARY 23, 2010

there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Match Your Social Media Tactics to Your Social Media Goal The problem we’re faced with today is that very few companies seem to be thinking about their efforts in this way.

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Convince & Convert

MAY 13, 2010

Social media allows big companies to act small again. Social media creates kinship between companies and customers, and kinship equals purchase intent. Facebook Fan Pages are email newsletters with smaller pictures. Facebook is for people you used to know. Linkedin is for people you know. I know this one isn’t mine.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Convince & Convert

JULY 27, 2010

Consulting Speaking About Email jay@convinceandconvert.com Ear +1 602.616.1895 Book Me to Speak to Your Group About Social Media Upcoming Social Media Speaking Gigs ExactTarget Connections - September 14-16 - Indianapolis Coastal Social - September 29 - Baton Rouge American Automobile Association - October 6 - Orlando Facebook Success Summit - October (..)

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

FEBRUARY 11, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Is Starbucks the Most Dangerous Competitor to Facebook?

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Convince & Convert

JULY 21, 2010

Have you read the Terms link provided by Facebook, Twitter or YouTube? Did your content creator (photographer, writer, designer) give you permission to post their work on Facebook or YouTube and hand over their control to Mark Zuckerberg? Did you catch that part about being transferable and sub-licensable? Will they pursue you?

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. Let’s also assume that you have a Facebook fan page.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

JULY 26, 2010

The more content, the better which leads me to the next thing… Social Media Optimization Sites like Facebook and Twitter can help you spread your brand’s net even wider. Someone searches for you, they’ll find your Twitter profile or Facebook brand page.

Social Media 115

Social Media SEO Marketing Websites PR 115

Convince & Convert

MARCH 25, 2010

Future Plans for Facebook For now, Facebook doesn’t allow outside access to Facebook fan page metrics, so that’s the one large hole in the Swix data set. Mr. Lake believe that access will be granted however, allowing his company to deliver a whole suite of new Facebook data points into the Swix system.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

AUGUST 19, 2010

Virality, Quick and Easy Once the stories are approved and posted on the blog, RESMARK automatically triggers another email, notifying the author and asking them to share the story on Facebook, Twitter, and elsewhere. And once the system was set up and the business rules determined, the company spends almost no time managing the program.

Social Media 140

Social Media Media Webinar Metrics Marketing & Strategy 140

Convince & Convert

JUNE 17, 2010

Consulting Speaking About Email jay@convinceandconvert.com Ear +1 602.616.1895 Book Me to Speak to Your Group About Social Media Upcoming Social Media Speaking Gigs ExactTarget Connections - September 14-16 - Indianapolis Coastal Social - September 29 - Baton Rouge American Automobile Association - October 6 - Orlando Facebook Success Summit - October (..)

Twitter 125

Twitter Paid Content Paid Search Agency PR 125

Convince & Convert

JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Convince & Convert

SEPTEMBER 8, 2010

MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter). We easily forget that Facebook was one of the first social networks that insisted that we use REAL names, and policed personal profiles accordingly. Haven’t you?

Paid Content 136

Paid Content Facebook Paid Search Agency Advertising Agencies 136

Convince & Convert

JUNE 24, 2010

You’re thinking that I’m… [link] #marketing [link] Santi Chacon 3 Ways Infomercials Can Inspire Your Social Media: I know, I know. If you can type a sentence, you can relate to people on Twitter and Facebook. Our method at Motorola was to take the bigwhigs out to the Signature Room and wine and dine them. Relationships.

Social Media 121

Social Media Paid Content Media Webinar Metrics 121

Convince & Convert

JULY 5, 2010

I’ll be back in a couple weeks.

Paid Search Agency 116

Paid Search Agency PR Advertising Agencies Word of Mouth 116