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Digital Marketing – What Are The Top Goals And Challenges?

Marketing Insider Group

Digital marketing goals often focus on new customer acquisition, better leads, and brand awareness. The top goals were to improve lead quality, drive increased sales among identified leads, increase general brand awareness, and acquire new customers. First, it can cost 5x more to acquire new customers versus keeping them.

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Knowledge Management: How To Retain Agent Expertise If They Leave

Salesforce Marketing Cloud

They understand your product or service and know how to quickly address common customer issues and questions. They can turn sour customer interactions into positive ones, and are a great mentor for junior staff. Without their knowledge and expertise, you put customer satisfaction at risk. How much of it is duplicative?

Insiders

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HubSpot’s January 2024 releases include email compliance, inbound lead routing and more

Martech

Step up your LinkedIn strategy with documents and polls. 1, 2024, email giants like Google have enacted stricter requirements for email senders , including new rules for email authentication, spam reports and unsubscribe options. Professional-tier customers can now create up to 25 calculated properties, up from five.

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Marketo’s August releases: A manager’s guide

Martech

It’s called on Google to help. A forms permissions capability aimed at ensuring forms are properly reviewed and limiting who has permission to publishing/updating. A slew of Dynamic Chat features that improve customer experience and make chat more useful. Limit nefarious bot activity with Google v3 CAPTCHA integration.

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How the best companies measure content quality

Kevin Indig

💡 Best practices from UBER, Toast, Angi, Gymshark, WikiHow, Sumo Logic, and Gympass Wish you could get more traffic from Google? AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. Half the battle is understanding WHAT you need to fix on your site.

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Top Content Marketing Tools

Anyword

Creating engaging content that your customers want to read and share builds a brand’s reputation and boost conversion or leads. Simply enter a website URL or keyword into Buzzsumo’s search bar and it will quickly provide you with related topics that are trending across Facebook, Twitter, Google+ and LinkedIn. But that’s not all.

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The Ultimate Guide to Building a Website Redesign Strategy

Hubspot

Step into your customers' shoes and see if you can navigate the site well and find everything you want to find without encountering errors or long page load times. For example, when Google announced that it would be changing to mobile-first indexing, it necessitated that sites be mobile-friendly, or they'd lose organic traffic from Google.