Martech

APRIL 26, 2024

This is why it’s essential CEOs and brand leaders recognize the profound connection between storytelling and technology. By combining storytelling and technology, we can achieve new levels of creative expression and audience engagement. The rise of AI agents AI agents will play a pivotal role in realizing this vision.

Marketing AI 92

Marketing AI Storytelling Content Budget Programs 92

ClickZ

JUNE 21, 2023

This interview with Tyrona Heath , Director of Marketing Engagement at LinkedIn’s B2B Institute, is aimed at celebrating and championing B2B excellence to drive creativity and excitement amongst B2B brands, marketers, and advertisers. When you talk about creativity in B2B, it can feel abstract. And if so, how did we get here?

Advertising Agencies 130

Advertising Agencies Creativity Top of Funnel Advertisements 130

Contently

FEBRUARY 4, 2020

2020 was projected to be the start of a creative renaissance. It delivered a serious blow to creative freelancers, and even if you’re not one, you should care. Many freelance creatives didn’t want to be employees. In December, we surveyed creative freelancers to find out what they thought of the new law.

Creativity 199

Creativity Studies Classified Ads Storytelling 199

Sprout Social

JUNE 2, 2022

For creative marketers, there’s nothing that brings more joy than bringing an idea to fruition through a campaign, creative asset or captivating content. However, taking a creative concept from your mind and executing it in real life isn’t always easy. Creative block is not one-size-fits-all.

Creativity 115

Creativity Barriers Social Media Deliverability 115

Convince & Convert

MARCH 19, 2015

But here’s the key question: How do companies get started with storytelling? The answer: a five-step process that any company can embrace. Everyone Is a Storyteller. The first and probably most important step is recognizing that every company can be a storyteller, and every company has good stories to tell. Take the Leap.

Storytelling 167

Storytelling Marketing Budget Creation Startups Barriers 167

KoMarketing Associates

MARCH 26, 2019

Good storytelling is an art form. So – let’s dig into how to refine your writing with classic storytelling techniques: 1. So – let’s dig into how to refine your writing with classic storytelling techniques: 1. Successful creative writers and novelists are all too familiar with this technique.

Top of Funnel 138

Top of Funnel Storytelling B2B Marketing Content Marketing 138

Hubspot

SEPTEMBER 18, 2018

Not a process, method, or technique. Storytelling is described as an art … the “art” of storytelling. And — like art — it requires creativity, vision, skill, and practice. Storytelling isn’t something you can grasp in one sitting, after one course. It’s a trial-and-error process of mastery. Here’s why.

Storytelling 101

Storytelling Advertising Mediums Communities Paper 101

Sword and the Script | B2B

JANUARY 25, 2020

Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. 1) What is storytelling? To understand storytelling, you have to understand what makes a good story. It takes rationality but little creativity to design an argument using conventional rhetoric.”.

Storytelling 79

Storytelling Examples PR Trigger Marketing 79

DivvyHQ

JANUARY 12, 2023

It's no secret that creative teams are often interrupted, which can kill their productivity. But there are ways to minimize these interruptions and help your team be more creative. Check out our latest article for 6 tips!

Creativity 79

Creativity Tips Digital Asset Management Product 79

Content4Demand

APRIL 24, 2020

That’s why emotions play a big role in storytelling. Explain a process. Video is an excellent medium to explain or demonstrate a process. Add your own creative ways to tell stories that resonate with B2B buyers. Add your own creative ways to tell stories that resonate with B2B buyers.

Storytelling 66

Storytelling B2B Marketing B2B Case Study 66

Contently

DECEMBER 12, 2018

The editing process was excruciating, and every half-decent writer quit after one story. Creativity strikes back. Slowly, they brought on other smart people with great storytelling skills to join them in the fight. This process is painful, but it also: a) is a big sign that brands are taking content marketing seriously.

Creativity 154

Creativity Content Marketing Enterprise Management Content 154

Contently

OCTOBER 11, 2019

It’s a smart goal for marketers because providing an audience with creative, reliable content will help these firms stand out in a sector constrained by regulations and misleading information. The process of researching and finding treatment can be lonely. after a diagnosis of a rare and incurable cancer.

Creativity 134

Creativity Examples Content Marketing Planning 134

Seismic

MARCH 4, 2021

The best companies today are great storytellers. Among B2B marketers, storytelling is a buzzword that’s often assumed to be the narrative that brands tell their buyer. The first part of storytelling is connecting with the buyer. Storytelling is about putting your best foot forward in the medium where your buyer is.

Storytelling 52

Storytelling Ad Building Marketing Analytics Tools Blast Campaigns 52

Marketing Insider Group

AUGUST 22, 2015

I’ve noticed a content marketing backlash, recently, with a particular vitriol directed toward business storytelling. For example, four weeks ago, the author of The Art of Storytelling in the Age of Content Marketing lashed out at brand journalism. 2) Storytelling is self-serving. 3) Storytelling is “the new copywriting,”.

Storytelling 100

Storytelling Business Copywriting Banner Ads 100

Anyword

MARCH 4, 2019

The Storytellers , our series featuring candid interviews with leaders from the publishing world, is part of our efforts to showcase successful thought-leaders and share their insights with the rest of the storytelling community. It’s important to have a clear process that leads the way and holds people accountable.

Storytelling 43

Storytelling Process Advertising Agencies Brand Identity 43

Content Marketing Institute

FEBRUARY 9, 2018

Kate Santore took the stage at Content Marketing World to share Coca-Cola’s storytelling ethos – and in the process inspired marketers to ask, “What if?”. Santore: We begin every brief with a storytelling thought-starter question “what if?” CCO: What’s the significance of the “what-if” outlook you spoke about? Register today.

Storytelling 111

Storytelling Advertising Agencies Paid Search Agency Work Management 111

Sprout Social

DECEMBER 16, 2020

To stand out as a brand on social is a simple process for the viewer: First, something pulls them in visually. Jeni’s Splendid Ice Creams’ whimsical, creative and scroll-stopping visual branding manages to capture viewers in both ways at once. They take storytelling to a new level. Then, they connect to it emotionally.

Creativity 119

Creativity Curation Communities Storytelling 119

Animalz blog

SEPTEMBER 19, 2022

” I went down a Google rabbit hole, hoping to find out more about storytelling in content marketing. So I decided to settle for a lesser quest: finding out when to use storytelling in content marketing. So You Think You’re a Storyteller? ” – Stefan Sagmeister in You are not a storyteller.

Storytelling 55

Storytelling Content Marketing Planning SME 55

Act-On

OCTOBER 11, 2023

Responsibilities: Product launches Partner marketing Messaging and positioning Pricing (with Revenue or Finance) Competitive analysis Sales enablement Sub-teams and roles: Partner marketing Sales enablement Brand Marketing Brand Marketing handles “who you are” — they use storytelling to engage prospects, customers, and partners.

Paid Search Agency 180

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 180

Marketing Insider Group

DECEMBER 8, 2021

If it’s a mindset, then the whole company will build programs, campaigns, products and services, process, and general business practices with a customer-first mentality. The key to building a program rests on the “all too familiar” people, process and technology. Process is more about the mechanics of the program.

Enterprise Management 313

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 313

EveryoneSocial

MAY 4, 2020

Whether you work in the marketing department or not, you’ve probably heard more industry experts and brands focused on storytelling. Brand storytelling has been around for years and you probably have numerous companies in your mind right now that tell great stories that often reflect their mission or brand values. . Here’s why. .

Storytelling 70

Storytelling Paid Search Agency Mobile Advertising Marketing & Strategy 70

PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Storytelling works because people have the innate desire to learn about certain developments that might be relevant to them. Storytelling also provides an alternate reality, especially if it’s fiction.

Storytelling 76

Storytelling B2B Work Management Marketing Management 76

Marketing Insider Group

MARCH 21, 2023

The Greatest TED Talk Ever Sold By Morgan Spurlock Video Source: TED-Ed Morgan Spurlock, documentary filmmaker and TV producer, guides us through the thought process behind his documentary about advertising and branding , called “The Greatest Film Ever Sold.”

Marketing Agencies 2 293

Marketing Agencies 2 Advertising Agencies Content Marketing Paid Search Agency 293

Marketing Insider Group

SEPTEMBER 12, 2023

As content creators, we bring a unique perspective, creativity, and emotional intelligence to the table. The Power of Human-Generated Content The art of storytelling is inherently human. This process creates a seamless loop, where man and machine work together in the creation and distribution phases, maximizing ROI.

Marketing AI 274

Marketing AI Distribution Content Marketing Content 274

ClearVoice

AUGUST 31, 2019

In part three, we look at how index cards help writers organize ideas and improve storytelling. You go about trying to make your stuff unique… to me that just means specific,” Black said in an Academy Originals video tutorial about his writing process. writing #storytelling Click To Tweet. Sound arcane?

Storytelling 82

Storytelling Organization Research Creativity 82

Top Rank Marketing

OCTOBER 18, 2023

In an age where the allure of artificial intelligence (AI) has captured the attention of so many of us in the B2B marketing industry, the essence of authentic human connection in storytelling is more important than ever. That said, those that have skills at strategy, creativity and storytelling will come out on top.”

Top of Funnel 104

Top of Funnel B2B Marketing Content Marketing B2B 104

Content Standard

APRIL 22, 2024

09:38] Micro Storytelling — The Key to a Connected Brand Narrative – Tricia shares her approach to “micro storytelling,” which she developed during her time with Estée Lauder. Micro storytelling allows marketers to break down their brand’s value proposition into smaller stories that resonate with different customers.

CMO 77

CMO Brand Identity Branding Storytelling 77

Marketing Insider Group

MARCH 30, 2021

Each of these companies is a trailblazer and a storyteller. Different product marketers are responsible for different pieces of this process. Use Storytelling. Storytelling is a powerful way to sell without being “salesy.” Instead, get creative in how you position and market your products. Quick Takeaways.

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

Marketing Insider Group

JULY 23, 2015

Confining storytelling just to marketing or PR limits the value and impact that storytelling can make. Creating citizen storytellers is different from tapping the ranks for ideas to develop into content. Citizen Storytellers. Let’s go beyond marketing’s efforts and into storytelling through the entire employee population.

Storytelling 100

Storytelling Work Management Lead Scoring Lead Ranking 100

Contently

JULY 21, 2021

.” Besides supplying the info we need to target Sally with Instagram ads for crap she’ll regret buying, personas are designed to help the creative process. This is based on a long-established idea about creativity: It’s best to have a person in mind when you’re creating. The problem with personas.

Buyer Personas 212

Buyer Personas Storytelling Creativity Conference 212

KoMarketing Associates

JUNE 25, 2015

In the words of Skyword CEO & Founder Tom Gerace , the event “explored the art and science of storytelling.” In order to reach audiences, Gerace believes brands need to tell exceptional stories by: Building storytelling into an organizational mindset. Finding storytellers. Creating a storytelling engine.

Storytelling 120

Storytelling Brand Identity Branding Budget Programs 120

Martech

MARCH 22, 2024

AI tools and large language models (LLMs) are changing the content marketing process, impacting how we conceive, produce and distribute content. Enhancing the creative approach to improving existing processes leaves us in a position to focus more on creativity and optimization.

Marketing AI 91

Marketing AI Content Marketing Enterprise Management Planning 91

Content Standard

DECEMBER 14, 2023

08:57] Proving Content’s Business Impact – Dusty explains how his team engages in both qualitative and quantitative internal storytelling to draw a direct line from content to business outcomes—from data attribution, to internal case studies proving how content opened the door to higher-level sales discussions within accounts.

Top of Funnel 88

Top of Funnel Enterprise Management Account Based Marketing Marketing & Strategy 88

Adobe Experience Cloud Blog

JUNE 2, 2020

To achieve that, they will need six key marketing skills: #1 Storytelling. Coca-Cola, Harley Davidson, Nike, and Paperboat are great, consistent examples of brand storytelling done well. Udemy Storytelling Courses. Coursera Storytelling Courses. Online Course on Storytelling from Pixar. #2 2 Data Analytics.

Relevance 171

Relevance Marketing Budget Creation Planning Storytelling 171

Convince & Convert

NOVEMBER 10, 2014

It’s the way your creativity in your content compels them. The Creative Gene. We all have the creative gene that resides inside of us. This is the first step in the creative to compelling process. Don’t allow yourself to fall into the bad habits that some creative people allow themselves to fall into.

Creativity 168

Creativity Content Blogger Copywriting 168

PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Storytelling works because people have the innate desire to learn about certain developments that might be relevant to them. Storytelling also provides an alternate reality, especially if it's fiction.

Storytelling 62

Storytelling B2B Work Management Marketing Management 62

Oktopost

APRIL 13, 2023

He talks about the importance of measuring initiatives and gaining insights in order to craft the next creative endeavor. Customers of Bluescape include Fortune 100 companies, government agencies, higher education, and media and entertainment.

Resources 118

Resources Work Management Tactics Marketing Management 118