Zoominfo

AUGUST 12, 2018

Creativity isn’t a concept that can easily be put into words. So in an effort to demystify the term, we’re going to dive into marketing creativity in the B2B realm. Our examples highlight ways companies achieved branding success through creative marketing initiatives. It’s definitely creative, but they didn’t do the impossible.

Creativity 130

Creativity B2B Marketing Examples Work Management 130

Biznology

JUNE 13, 2017

We respond with too-long awkward pauses because we’re always afraid that our clients don’t get us at all, and that maybe they just wanted to throw some money at Google AdWords and not us. It’s About Narrative, It’s About Storytelling. It’s about the narrative, it’s about storytelling.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Hubspot

SEPTEMBER 18, 2018

Storytelling is described as an art … the “art” of storytelling. And — like art — it requires creativity, vision, skill, and practice. Storytelling isn’t something you can grasp in one sitting, after one course. Storytelling is an incredibly valuable tool for you to add to your proverbial marketing tool belt.

Storytelling 101

Storytelling Advertising Mediums Communities Paper 101

Vidyard

OCTOBER 27, 2019

Read on to learn how to tell a story through video by focusing on themes, building stories around emotion, and following some key storytelling principles. Video Storytelling Tips 3.1 Don’t Be Afraid to Get Creative 3.3 Video Storytelling Tips. Don’t Be Afraid to Get Creative. Contents 1. Show, Don’t Tell 3.5

Storytelling 110

Storytelling Video Marketing Top of Funnel Work Management 110

Marketing Insider Group

MARCH 21, 2023

How Physics Helps Me In Marketing By Dan Cobley Video Source: TED In this TED talk, Dan Cobley, former Chief Marketing Officer at Google, argues that physics and marketing have a lot in common. Here’s 11 of our favorite content marketing TED talks to help shed light on how you can take your own marketing efforts to the next level.

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Marketing Agencies 2 Advertising Agencies Content Marketing Paid Search Agency 293

Marketing Insider Group

SEPTEMBER 12, 2023

As content creators, we bring a unique perspective, creativity, and emotional intelligence to the table. The Power of Human-Generated Content The art of storytelling is inherently human. Image Source: Fat Joe In order to provide users with high-quality, reliable content , Google highlights the importance of these four factors.

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Marketing AI Distribution Content Marketing Content 276

Animalz blog

SEPTEMBER 19, 2022

” I went down a Google rabbit hole, hoping to find out more about storytelling in content marketing. So I decided to settle for a lesser quest: finding out when to use storytelling in content marketing. So You Think You’re a Storyteller? ” – Stefan Sagmeister in You are not a storyteller.

Storytelling 55

Storytelling Content Marketing Planning SME 55

Content Standard

APRIL 22, 2024

Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. 09:38] Micro Storytelling — The Key to a Connected Brand Narrative – Tricia shares her approach to “micro storytelling,” which she developed during her time with Estée Lauder.

CMO 77

CMO Brand Identity Branding Storytelling 77

Marketing Insider Group

DECEMBER 29, 2020

The businesses finding the most success today, despite the turbulence, are the ones willing to remain flexible, make change rapidly, and get creative. Follow Google’s E-A-T criteria as you create your content. Source: Google. Now, Google’s changed the game. In other words, it counts as one of the 10 Google search results.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Vidyard

OCTOBER 27, 2019

A really great story can communicate the entire character of a brand in less than three minutes, and video storytelling can be especially persuasive. Read on to learn how to tell a story through video by focusing on themes, building stories around emotion, and following some key storytelling principles. Video Storytelling Tips 3.1

Storytelling 65

Storytelling Video Marketing Top of Funnel Work Management 65

Marketing Insider Group

OCTOBER 21, 2021

Because Google told us content marketing is the best way to rank for buyer search. AI will tell us what to create, but our best storytellers are our existing employees from across the business. Before the pandemic startup founders and B2B SaaS marketers would first consider buying social media ads in order to grow their business.

Marketing AI 362

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 362

Content Standard

DECEMBER 14, 2023

Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. If you enjoyed this episode, make sure to subscribe, rate, and review it on Apple Podcasts, Spotify, and Google Podcasts, instructions on how to do this are here. Today, it’s crucial to the enterprise’s overall growth strategy.

Top of Funnel 88

Top of Funnel Enterprise Management Account Based Marketing Marketing & Strategy 88

Martech

JUNE 1, 2022

With Universal Analytics sunsetting and the rise of what’s being called Google Analytics 4 in its place, digital marketing analytics can be a confusing place, so let’s make things clear… and know that I even got some input from Google digital marketing evangelist Avinash Kaushik too! The changes with Google Analytics 4.

Marketing Analytics Tools 123

Marketing Analytics Tools Marketing Attribution Analytics Google 123

PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Storytelling works because people have the innate desire to learn about certain developments that might be relevant to them. Storytelling also provides an alternate reality, especially if it’s fiction.

Storytelling 76

Storytelling B2B Work Management Marketing Management 76

Convince & Convert

MARCH 5, 2015

It’s one thing to celebrate a major milestone, but pairing the moment with a customer-generated storytelling initiative is both smart and inspiring. Asking fans for a description and sharing their words in quote form with each image also adds to the storytelling experience. Continue the conversation on our Facebook or Google+ pages.

Communities 134

Communities Creativity Storytelling Case Study 134

ClearVoice

JANUARY 4, 2019

Yearly conferences are a wonderful way to up your writing, design, and tech skills while giving your creativity a boost. That’s why we are bringing you this guide to help you decide what 2019 conferences will be most valuable to you throughout the new year as a writer, freelancer or creative entrepreneur. But, there is a problem.

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Conference Creativity Startups Network Marketing 106

Martech

MARCH 22, 2024

Enhancing the creative approach to improving existing processes leaves us in a position to focus more on creativity and optimization. Real-life application: I worked with a client whose brand was constantly up against creative blocks when planning content, with not enough time or resources to spend on deep-dive content research.

Marketing AI 97

Marketing AI Content Marketing Enterprise Management Planning 97

Bannerflow

APRIL 1, 2019

There is a crisis across digital marketing and creativity has taken a back seat. For some marketers, a reliance on live data has seemingly become more important than the creative concept behind display campaigns. One of which is the downgrading of genuine creativity! Personalisation and the creativity crisis.

Storytelling 40

Storytelling Display Advertising Agencies Advertisements 40

Marketing Insider Group

DECEMBER 15, 2020

A research study found that over 80% of people searching for a product on Google chose to click on websites they were already familiar with, regardless of their position in the results. Engaging Your Audience with Brand Storytelling. Content marketing can be a highly effective way to build brand awareness. Source: EndeavorCreative.

Ad Building 346

Ad Building Content Marketing Brand Identity Branding 346

PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Storytelling works because people have the innate desire to learn about certain developments that might be relevant to them. Storytelling also provides an alternate reality, especially if it's fiction.

Storytelling 62

Storytelling B2B Work Management Marketing Management 62

Content Standard

APRIL 19, 2024

Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. Episode Highlights: [01:31] Unpacking the Red Thread Method – The Red Thread Method, as described by Tamsen, is a storytelling framework that aids in making ideas, products, or services more comprehensible and relatable to others.

Enterprise Management 93

Enterprise Management Design Work Management Brand Identity 93

Contently

MARCH 18, 2020

The company was founded, in part, to help freelance creatives get paid well for doing what they love. Our audience consists of marketers trying to be more creative and think more strategically. Possible topics include content strategy, SEO, storytelling, video, social media, marketing ROI, and more. Creative advice.

Storytelling 172

Storytelling Content FAQ Ideal Customer Profiles 172

Top Rank Marketing

JULY 12, 2023

Why has 2023 seen creativity come to the forefront in B2B marketing like no other year? In the face of skyrocketing use of generative AI technologies, creativity is standing out more than ever, as it represents the very essence of what people bring to marketing that AI on its own can’t.

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B2B Marketing Advertising Agencies B2B Paid Search Agency 52

Martech

JULY 5, 2022

Volumetric storytelling is what we are talking about. Perhaps one good example of volumetric storytelling in action was the holographic appearances of Ukrainian president Volodymir Zelensky at various European diplomatic gatherings , or ABBA’s recent virtual concert in London. “I It’s okay to admit you never it called that before.

Planning 117

Planning Storytelling Advertising Agencies Paid Search Agency 117

Outgrow

SEPTEMBER 15, 2022

The state of brand storytelling in the early 2000s. Episode 079- Achieving Growth With Product Market Fit and Getting Your Brand Storytelling Right. I’m the creative director at Outgrow.co The first one is, that before joining the SaaS startup scene, you led thinking on how disintermediation fueled brand storytelling.

Storytelling 52

Storytelling Top of Funnel Disintermediation Product 52

Bluetext

MARCH 15, 2023

The recent appointment of music icon Pharell Williams as Louis Vuitton’s newest Creative Director certainly rose eyebrows. Radical changes in leadership, technology platforms, and data utilization are shaking up the creative industry. It’s led many to wonder ‘What exactly is the role of a Creative Director’?

Creativity 31

Creativity Marketing AI Curation Paid Search Agency 31

Marketing Insider Group

JUNE 19, 2014

The Power Of Visual Storytelling. Today, we announced an interactive microsite called The Power of Visual Storytelling along with an accompanying white paper and Slideshare deck that we created in partnership with Getty Images. The Power of Visual Storytelling from NewsCred. And here is just one example of why.

Storytelling 100

Storytelling Microsite Viral Marketing Course 100

Marketing Insider Group

MAY 12, 2015

In order for purpose (which is the foundation of brand storytelling) to be clear, companies have to understand the business that they’re really in. Intranets, Yammer and Google hangouts won’t reach everyone if they’re not tech-connected. The same goes for your internal brand storytelling.

Storytelling 100

Storytelling Brand Identity Branding Ad Building 100

Martech

FEBRUARY 22, 2023

TikTok is a storytelling engine Video content has been the number one consumed media globally for several years. TikTok makes content discoverability easy For years, Google has owned consumer and buyer mindshare of content discoverability. Google knows this. It’s also common to see TikTok videos appear in Google results.

B2B Marketing 116

B2B Marketing B2B Enterprise Management Paid Search Agency 116

Martech

FEBRUARY 5, 2024

As marketers start using ChatGPT, Google’s Bard, Microsoft’s Bing Chat, Meta AI or their own large language models (LLM), they must concern themselves with “hallucinations” and how to prevent them. It is a fundamental problem that the system can still introduce errors.”

Marketing AI 104

Marketing AI Generation Peer-to-peer Ad Frequency 104

Top Rank Marketing

JULY 26, 2023

It’s true that creativity is a big part of this overlap. After all, we have written time and time again about the vital role creativity plays in effective B2B marketing. Our brains are wired to remember and connect with narratives, making storytelling a powerful way to communicate and build relationships.

B2B Marketing 60

B2B Marketing B2B Storytelling Demand Generation 60

Zoominfo

JANUARY 21, 2019

YouTube is the third most visited site in the world after Google and Facebook. 9 Great Examples of B2B Brand Storytelling. In the marketing world, brand storytelling refers to campaigns that use creative narratives to showcase a brand or product. Read: 9 Great Examples of B2B Brand Storytelling. Keep reading!

Planning 164

Planning Work Management Zoominfo Storytelling 164

Content Standard

JANUARY 21, 2016

I’ve learned how to create and access Google Analytics (GA) views to help advance our content strategy at Skyword, and the result is as personally fulfilling as it is professionally valuable. What Skyword’s New Google Analytics Integration Means for Your Content Strategy. What type of reporting could deliver that insight?

Marketing Analytics Tools 40

Marketing Analytics Tools Storytelling Analytics Google 40

Content Standard

JANUARY 21, 2016

I’ve learned how to create and access Google Analytics (GA) views to help advance our content strategy at Skyword, and the result is as personally fulfilling as it is professionally valuable. What Skyword’s New Google Analytics Integration Means for Your Content Strategy. What type of reporting could deliver that insight?

Marketing Analytics Tools 40

Marketing Analytics Tools Storytelling Analytics Google 40

Marketing Insider Group

JULY 27, 2021

Brands across industries incorporated it into their customer experiences — think VR house tours on real estate web listings, AR-powered virtual dressing rooms where people can “try on” clothes before they buy them, and 3D views of just about any location in the world from Google Maps.

Terms and Conditions 360

Terms and Conditions Content Marketing Management Interactive Marketing 360

Content Standard

DECEMBER 19, 2023

Achieving the Perfect Blend of Analytics, Creativity, and Purpose We’ve seen a major shift in how brands perceive and rely on data. This means blending analytics and creativity to craft stories that respond to audience preferences while remaining unique and purpose-driven.

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Terms and Conditions Marketing & Strategy Advertising Agencies Storytelling 81

Hubspot

MARCH 6, 2019

You can gain access to all of these applications— along with other creative tools — by becoming an Adobe Creative Cloud user. So, what is Adobe Creative Cloud? But first, it’s important to note Adobe Creative Cloud is a detailed and complex software that is frequently updated with new features. Adobe Spark. Media Encoder.

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Creativity Enterprise Management Work Management Mobile Advertising 70