Content Marketing Institute

OCTOBER 18, 2018

The one surefire way of creating great content is to start with a great creative brief. The one surefire way of creating great #content is a great creative brief, says @ContentDuncan. Developing creative briefs may seem like a drag, but a good creative brief is actually a great investment in time, efficiency, and motivation.

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Writing on the Web

MARCH 24, 2014

Everyone encounters resistance when it comes to blogging, writing, and creative work. Write about it. About Blogs Content Marketing On Writing Better Online Marketing Writing for the Web blog writing business blogging content marketing with blogs creative work resistance' Ever get stuck?

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Hubspot

JULY 3, 2019

That’s why marketers love creative briefs. But if you’re just starting out in a creative role, or are taking on your first gig as a designer or consultant, you might not know how to write one effectively. The idea of a creative brief sounds simple, but it can be hard to wrap a bunch of important details into just a few pages.

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Trade Press Services Newsletter

MARCH 7, 2024

Have you ever dreamt about writing and publishing a book? Writing a book takes a monumental investment of time, energy, and resources. Authors can transform their dreams into reality by focusing on strategy, writing, editing, production, and marketing. The outcome, however, can transform your business and thought leadership.

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Writing on the Web

SEPTEMBER 4, 2015

Do you struggle with the creative process of writing blogs ? Over the past 11 years, I’ve written a ton of information about writing great blog posts and newsletters, as well as e-books, white papers and articles to increase your visibility. Preparation (Pre-writing) – Gather information and create your plan.

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Marketing Insider Group

JANUARY 8, 2024

Let’s face it, relying solely on AI to produce great content for humans is a bit like expecting a robot to write a bestselling novel – it may be possible eventually, but we’re definitely not there yet. Blend AI efficiency with human insight, ensuring SEO-optimized, creative, and original content.

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Marketing Insider Group

MARCH 18, 2024

Writing a blog post without an outline is like going on a road trip without a map. That’s why we’re here to talk about how to write a blog post outline that leaves no room for ambiguity. That’s why we’re here to talk about how to write a blog post outline that leaves no room for ambiguity.

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Writing on the Web

MARCH 10, 2014

Can’t get a spark of creativity going? Fingers just lay there on the keyboard like wet noodles… How can you get your creative writing going again? Writer’s and blogger’s block is a completely natural event experienced by writers , usually as a side-effect of writing for a deadline. Writing Exercises.

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Marketing Insider Group

DECEMBER 4, 2023

measures up against the creativity of human writers. Our collaboration brought together unique insights that could redefine content strategies in the digital age, blending artificial intelligence with human creativity. While AI excels in speed and cost-efficiency, human content wins in creativity, quality, and trust.

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Marketing Insider Group

JANUARY 29, 2024

Creating SEO-Optimized Product Descriptions Writing product descriptions that both captivate readers and satisfy search engines is an art. ChatGPT can help you draft these descriptions, especially when you’re looking for that perfect blend of creativity and SEO. It’s personal, direct, and effective when done right.

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Anyword

NOVEMBER 1, 2018

Our experience with hundreds of publishers has taught us the importance of a clear Creative Brief — a guide to your brand voice for anyone writing on behalf of your brand. While a creative brief will look different for every company, here’s a few key elements we suggest to get started: Setting the Scene. Tone & Style.

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Writing on the Web

JULY 22, 2010

What creative writing tips would you offer to budding writers? I’m sharing with you here my speech, because there are some tips for writing creative content not only for novels and fiction. These tips also apply to blog writing. Write and worry later about the rules, or get someone else to do that.

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Marketing Insider Group

JULY 25, 2023

With the rise of ChatGPT, tons of AI content writing tools sprung up overnight. So, which AI content writing tools are worth checking out for your marketing? Image Source Key Takeaways: Search for AI content writing tools that fit your budget and speed up your writing and editing. Ding, ding, ding! Image Source 1.

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Trade Press Services Newsletter

AUGUST 3, 2023

With the ease and speed of AI writing tools, content creators everywhere are asking themselves, “Should I or shouldn’t I use AI to write my content?” It lacks personalization and creativity. If you rely on AI to write your content, chances are it will be less relevant for your audience than if you wrote it yourself.

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Act-On

JUNE 12, 2018

Having a creative brief can make or break your next video marketing project. Here are 13 questions to guide your next project, and a handy template.

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Marketing Insider Group

SEPTEMBER 12, 2023

As content creators, we bring a unique perspective, creativity, and emotional intelligence to the table. The Future of AI and Content Marketing In this new era of AI and content marketing, we know that the future isn’t about choosing between machines and human creativity, but rather harnessing the strengths of both.

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Trade Press Services

MARCH 18, 2024

Millions of aspiring authors strive to write and publish a book at some point in their lives. Whether you have a compelling story to tell, a unique perspective to share, or a passion you want to explore, writing a book can be a transformative experience in self-expression, creativity, and personal and professional growth.

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Marketing Insider Group

JUNE 16, 2021

Writing optimized social media posts that are highly engaging isn’t as easy as it looks. The way you write and publish your posts can impact your reach, authority, and overall success. Following the formulas below can help you post to each social media platform effectively while allowing space for creativity. You’re not alone.

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Marketing Insider Group

APRIL 25, 2023

Not to mention, using AI to write content (instead of humans) would also cut CNET’s expenses significantly, really maximizing their ROI. How To Use AI To Generate Content Without Being Penalized So now we know: Google isn’t going to ding you if you keep AI in your writing-toolbox. Good idea, right?

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Martech

MARCH 13, 2024

What excites me most about this landscape is AI’s ability to increase efficiency and drive creativity. AI: A driver of creativity and efficiency AI isn’t just a tool; it’s a transformative force for creativity, augmenting human ingenuity rather than replacing it. This then justifies their lack of adoption.

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Marketing Insider Group

MAY 1, 2023

That story becomes the heart and soul of everything you write. Write about reasons to start the journey, the right tool to defeat the enemy, and how the hero’s life will be better if he overcomes adversity. Good stories tend to naturally stimulate creative visuals like illustrations, animations, and diagrams.

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Contently

JULY 21, 2021

.” Besides supplying the info we need to target Sally with Instagram ads for crap she’ll regret buying, personas are designed to help the creative process. This is based on a long-established idea about creativity: It’s best to have a person in mind when you’re creating. ” Is that a weird freaking quote?

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Webbiquity

NOVEMBER 15, 2022

And while anyone can use social media to post an Instagram reel or write a short Facebook photo caption, you’ll need to consistently demonstrate a special set of abilities before you can call yourself a social media expert. A social media manager must be able to write well. Image credit: Austin Distel on Unsplash.

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Spiralytics

MARCH 27, 2024

Poor content quality, limited creativity, and lack of keyword optimization… are these issues your brand struggles with? But interestingly, content writing in the Philippines has boomed. For writers, this gives them more diverse opportunities, whether in blog and creative writing or technical and business writing.

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Sprout Social

OCTOBER 31, 2023

As the popularity of AI marketing gains momentum, there is a rising need among marketers to sharpen their skills in writing prompts to fully leverage their investments in AI tools. We’ll help you navigate this learning curve so you can write effective prompts that align with your different marketing needs. What are AI writing prompts?

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Contently

FEBRUARY 2, 2021

Sure, writing is at the core of multiple marketing jobs, but there are key distinctions. When I’m writing ad copy, I become the product,” said Maureen Tsuchida , a freelance copywriter and social media consultant. “I Just about all companies are looking for marketers who excel at writing and storytelling.

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Martech

MARCH 22, 2024

Enhancing the creative approach to improving existing processes leaves us in a position to focus more on creativity and optimization. Real-life application: I worked with a client whose brand was constantly up against creative blocks when planning content, with not enough time or resources to spend on deep-dive content research.

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SmartBrief - Marketing

MARCH 22, 2024

This is something that current AI-driven systems can do, and businesses are seeing the benefits,” writes Sania Khan of Eightfold AI in this Inc. The headline also intimates two notions about copywriter obsolescence that are worth discussing: AI lacks human-ness and it can’t write good copy. What does the future hold?

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Martech

MARCH 12, 2024

Creative technology company Canva launched its latest campaign promoting a growing number of collaborative and AI-powered tools for businesses. The Magic Write tool aids in creating on-brand text at scale. For instance, last year’s effort focused on marketing and creative teams. “In The “What Will You Design Today?” Why we care.

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Animalz blog

JANUARY 23, 2023

Two years of experimenting with a host of generative writing tools — GPT-3, Copy.ai, Writer, Jasper, and ChatGPT. Here’s why and how you should integrate AI writing tools into your content marketing. They don’t suffer from mental blocks or creative ruts. AI is a force multiplier for great writers.

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Contently

APRIL 13, 2023

Similar to many creative types, I have spent hours over the past few months experimenting with generative AI platforms like ChatGPT and Jasper.ai A big one relates to the kind of content I write. (As I have written about the importance of writing effective AI creative briefs and needed to take the next step using my own advice.

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Martech

SEPTEMBER 28, 2023

I treat ChatGPT like a creative companion that keeps me focused on my target user (YOU, my dear reader!) and helps produce creative ideas to provide valuable and engaging content. ChatGPT is great at writing optimized copy, meta-data, blog posts and any text-based content SOLELY meant to help boost your organic rankings.

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Martech

MAY 16, 2023

Dig deeper: A beginner’s guide to artificial intelligence Generative AI writing tools need writers Generative AI writing tools position themselves as writing assistants , not writers, said Anita Brearton, CEO of marketing technology management platform CabinetM. These tools] describe their value prop as productivity,” she said.

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Martech

SEPTEMBER 22, 2023

Content ops: Redefining the roles of the martech and content/creative teams Recall the original shift in work processes when MAPs hit their prime in the early to mid-2010s, with embedded email and landing page “templates” systems that helped teams drive standardization and efficiency. But teams had to make a choice.

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Martech

APRIL 4, 2023

I think we’re entering a very disruptive phase for creativity for designers, illustrators, video producers and writers,” said Paul Roetzer, CEO of Marketing AI Institute, at the recent MarTech Conference. “I Creative work at agencies. “In-house A real pain point for creative marketers is to stare at a blank piece of paper.”

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Oktopost

FEBRUARY 28, 2024

Here’s a breakdown of what each feature looks like: Oktopost’s AI tools for content creation AI Assist Sometimes writer’s block hits creatives at our busiest moment, and we need a little assistance to see us through. You can then review the message and edit it as you like.

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Salesforce Marketing Cloud

MAY 24, 2023

Generative artificial intelligence (GAI) tools have made it very easy to write and polish emails or presentations, summarize reports, write code, create social media campaigns, and accelerate customer service interactions. What you need to know Write like you’re having a conversation and use specific language and descriptions.

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