To answer these questions, I sat down recently with messaging expert Michael Cannon to get his insight on how companies can improve results from programs like inbound marketing, demand generation, and lead nurturing by creating more effective marketing content. Michael is founder and CEO of the Silver Bullet Group , a firm that helps companies improve sales performance by increasing the effectiveness of messaging and deliverables such as marketing content, sales tools, collateral, and sales/channel training. What defines great marketing content? It’s the “what” and “how” content. MORE >>

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking B2B Email Design – Gallery 2 Last week I started an email design gallery containing a series of HTML emails I received. This post is another installment of the “gallery” concept so that you have more designs to review and use in your own creative process. Is good to see what’s out there, what is working and what is not. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 MORE >>

Blogs are an outlet for creativity and a place where you can influence people. However many businesses fail to recognise the opportunity or capitalise effectively on blogging, because they fail to turn blogging into a lead generation machine, which ultimately results in sales and loyalty. Blogs on the other hand are a live feed of content that can be quickly and consistently updated just like a live conversation to; Provide articles listed in a chronological order organised in themes or categories that provides a useful archive of information. The same goes for blogging. MORE >>

And, if you can work these issues out, attempting to dynamically integrate this information into your ongoing,changing marketing and campaign planning processes can be a daunting task. However, it’s vitally important to get a handle on the true value of your customers, in order to best drive loyalty, retention and impact your business. Analytics CRM Campaign Management Marketing Creative Marketing Database Management Marketing Metrics and Reporting Marketing Strategy Marketing Technology Bill Harriss brand loyalty customer retention relationship marketingBill Harriss. MORE >>

Home Marketing Matters About Contact B2B Marketing Store Company Website Can Industrial and B2B Marketers Learn Creative Problem Solving from Fifth Graders? Consultative selling is one of the recommended ways and that requires us to sharpen our listening and creative problem solving skills. That is why the headline “The Creativity Crisis” in a recent article from Newsweek caught my attention. According to the article, the Creativity Quotient (CQ) among American children has been in a steady decline since the early nineties. 1 “leadership competency” of the future. MORE >>