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Does Creative Still Matter in B2B Marketing?

The Point

As someone who’s worked in B2B marketing for more than twenty-five years, I need no convincing that marketing has taken on a more strategic, measurable role in driving corporate success. Twenty-five years ago we would tell clients that marketing success rested on three factors (in order of priority): 1. Creative. Creative. But none of this renders creative unimportant.

7 Keys to Giving Effective Feedback to Creatives

Visually

Producing great content can take a lot of work from everyone involved. And in order to get the final creative you really want, giving effective feedback is crucial. According to an ANA survey , agencies and their clients are less than satisfied with how the creative process works. Don’t ambush creatives with drive-by feedback. Lead with positives.

The Science of Creativity

Hubspot

CREATIVITY. There is no doubt that creativity is the most important human resource of all. Without creativity, there would be no progress, and we would be forever repeating the same patterns.” — Edward de Bono. Today, as technology advances at such a rapid pace, it’s increasingly clear that creativity is thriving; also that creativity and its cousin innovation never sleep.

5 creative lessons I’ve learned from my enemy

grow - Practical Marketing Solutions

Don’t get me wrong — he was sharp and creative, but his character and perspective were on the polar opposite of mine. think that if you want to be more creative — and we all need to be — we should be willing to push our psychological comfort zones, or we’re going to end up as tomorrow’s online roadkill. By Mars Dorian, {grow} Contributing Columnist.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction 4 Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry Red Bull has long been the strongest example of this. combine creative talent, distribution, and content and. effectiveness of their content.

29 Guides to Beautiful and Effective Website Design

Webbiquity

Effectively convert visitors to sales prospects and buyers? Find the answers to those questions and many more here in more than two dozen guides to beautiful and effective website design from the past year. Making the point that “While your business may be B2B, your website could be dramatically more effective if it looked, acted, and worked more like a consumer website.

30 Creative Ideas for Your B2B Video Marketing

B2B Marketing Traction

Here are 30 creative ideas for your B2B video marketing. If you have a process for measuring effectiveness of your services, such as a survey or phone interview, you can explain that in the video. 3. You might want to show the process of what you do once a customer orders your product – from order to delivery. Beyond customer service videos, what can you do?

15 Habits of Highly Effective Content Marketers

Hubspot

The other day, I realized something while reading a bunch of articles about becoming a more effective content marketer. In my craze to develop habits to become more effective at content creation, I reached out to top content marketers and asked them one question: "What’s one habit the best content marketers have?". think the most effective content marketers live in 'idea mode.'

7 Creative Examples of Bottom-of-the-Funnel Marketing

SnapApp

You need creative, high-value marketing materials that give the prospective customer a reason to act. In this post, we’ll not only look at who’s using bottom of the funnel marketing, but also at some creative examples that you can pull ideas from, too. But in order to do this, they need creative bottom of the funnel marketing assets. Not sure what those look like?

The Hidden Costs of Creative Work (and How to Budget for Them)

Hubspot

Yeah, that was me trying to come up with line items for a “Branding & Creative” budget template. As it turns out, modern creative teams that want to stay on the cutting edge of design, video, and other multimedia need more than a copy of Photoshop … a lot more. Want to download the full “Branding & Creative” Excel budget template? Design

The Art of Turning Off: 7 Ways To Do Your Best Work (By Forgetting About Work)

Hubspot

Creative work takes a tremendous amount of energy. So much energy, in fact, that “turning off,” or forgetting about work for a period of time can feel counterproductive to a marketer who is set on creating something engaging and effective – especially if they’re under a deadline. The control group worked on the task for 50 minutes with no breaks. Just work.

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Content Methodology: A Best Practices Report

MICHAEL MARGOLIS 4Content Methodology: A Best Practices Report Create the most effective. Content methodology is a process to continuously improve the effectiveness of a. to Contently’s latest report, “Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry,” 73 percent of organizations created more. effectiveness. creativity and.

The Ultimate Guide to Hiring Effective Marketers

Hubspot

Here it is – the only guide you’ll ever need for how to hire effective marketers. But, before we get to the meat of the post, first you need to understand the data on why effective hiring matters. Besides, in this post, I talk about a results-orientation being a key attitude for effective marketing. So here it is: your guide to hiring an effective marketer.

Better Content Through Chemicals? How Caffeine, Alcohol, & Other Substances Affect Creativity

Hubspot

We doll it up with whip cream and sugar and cocoa powder and other nonsense, put it in fancy containers, and give it weird, Italian-sounding names (who ordered the Supermochacinno?). But from a scientific standpoint, does consuming caffeine actually increase creativity and/or productivity, or is it all just an illusion? Want a more scientific explanation of how caffeine works?

3 Must-Haves for Effective Sales Enablement

CMO Essentials

As with any complex application, turning on a B2B sales enablement engine requires an understanding of business processes and organizational best practices that need to be implemented in order for the solution to be effective. These approaches are not intended to muzzle great B2B sales communicators, but instead to guide them to effectively sell in a way that is known to work.

8 TED Talks About Work/Life Balance That'll Change the Way You Think

Hubspot

Everyone and their mother seems to have a strong opinion about work-life balance. Others argue that the concept of "balancing" your work and your life, which implies that the two are on par with one another, is plain old wrong. Curious what the smartest people out there have to say about work-life balance? What are your favorite TED talks about work-life balance?

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B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. place in B2B marketing in 2016 in order to become a dominant force: 1). activities, such as campaign effectiveness. content.

7 Reasons Your Content Marketing Strategy Isn’t Working

grow - Practical Marketing Solutions

Here are 7 reasons your content strategy might not be generating leads as effectively as it should be. 1. There’s lots of room to be creative with your content, so change it up and offer more ways for your readers to consume your information. 4. Guest post by {grow} Community Member Sarah Goliger. But while it is extremely important, having a good content strategy isn’t always easy. 

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How 15 Real Businesses Are Getting Creative With Vine for Marketing

Hubspot

Below are some examples of businesses proving that Vine can be an effective marketing platform, and that you can say a lot in six seconds! We wanna see you unbox your #asos order, tag #ASOSUnbox (we may even give you something new t. Animate & Create is a UK-based animation studio that creatively combined old-school and new-school tactics via Vine to showcase its design talents.

6 Traits of Highly Effective Data Analysts

Webbiquity

In order to achieve these goals, marketers must master the ability to collect the right data and then glean insights to drive strategy and measure effectiveness. This has changed the way we as marketers work. Creativity. Data analysts need a creative spirit, one that pushes them to experiment, remain flexible and solve problems with a new, fresh perspective. 

Want to Work Better With Your Freelancers? Here are 9 Things They Wish You Knew

Hubspot

Once upon a time, I worked as a freelancer. Trouble is, coordinating effective communication between teams can be tough. So to help you establish a more productive working relationship with your contractors, I put together a list of things I always wished my customers knew about freelancing. What are your best tips for working with freelancers? know this from experience.

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B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. place in B2B marketing in 2016 in order to become a dominant force: 1). activities, such as campaign effectiveness. content.

Creativity with Topspin

Blue Focus Marketing

In Parts 1 and 2 of our conversation with Siegel+Gale’s , Fred Burt , we touched on the value of “simple is smart” in his branding work, the role of social media for brands and even the relevance of literary history in a marketer’s underlying work. In our series finale, Part 3, we ask Burt about his perspectives on creativity. Applied Creativity. London.

4 Lessons from Responsive Design for CMOs

Buzz Marketing for Technology

Continually develop and refine new design iterations that work seamlessly across multiple screen sizes and functionalities (e.g., For a big-box apparel retailer, for example, free shipping can prove effective in rewarding high-value customers and cultivating loyalty among a brand’s average customers. Rule #1: Don’t Become Complacent. Rule #2: Always Be Refining. touch, swipe).

How does Vodafone prove digital media’s effectiveness?

Biznology

Vodafone’s objective was to design and take advantage of new technologies and trends to develop a new approach to accurately measure media effectiveness. Establish a new non-linear mechanism in order to track the efficiency of each campaign, adjust it promptly to customers’ needs and expectations, and most importantly, to convert viewers and visitors into customers. Frederick F.

14 PowerPoint Presentation Tips to Make Your PPT Designs More Effective [+Templates]

Hubspot

Get started creating effective PowerPoint presentations by downloading our 3 free PowerPoint PPT templates here. but we all know how that typically works out. Get rid of your guessing game and let PowerPoint work its magic with this trick. If you’re using a PC and presenting on a PC, then there is a smooth work around for this issue. Sometimes they are, but not always.

B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. place in B2B marketing in 2016 in order to become a dominant force: 1). activities, such as campaign effectiveness. content.

Email Marketing 101: No-One Cares About Your Product

The Point

An effective email campaign has one goal and one goal only: getting the reader to respond to your campaign. This means that, in order to succeed, every word of copy should be focused on selling the offer, i.e. the primary reason why any individual would want to respond. All that matters is the white paper, the video, the Webinar, whatever it is that is on offer in the campaign.

K.I.S.S.: The Most Effective Way to Grow Email Opt-Ins

Modern B2B Marketing

Certainty could be more immediate, but less than 24 hours still works. If I were advising Orchard, I’d have suggested mixing up the subject line and/or changing the copy a bit – get a bit more creative, have more fun with the messaging. The Most Effective Way to Grow Email Opt-Ins was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Me: Sold.

How to Work With a Developer: 6 Tips for Improving Your Relationship

Hubspot

But before you start putting work on their plate, you should know that developers are a special breed of people. (I am one, so I can totally say that.) They speak a different language than marketers, making effective communication a bit of a challenge. To set both yourself and your developers up for success, we've outlined six tips for building a more productive working relationship.

Small Manufacturers Use Social Media Effectively

Industrial Marketing Today

Many engineers, specifiers, users and buyers of industrial products regularly use social media in their personal lives but work-related usage is limited among this audience. I’ve read a few articles and blog posts about how some manufacturers are using Twitter, LinkedIn and Facebook to listen, engage and market to their customers. needed to find some real-world examples of manufacturers using social media effectively. However, these have been from other industrial marketing consultants like me. Videos play a key role in manufacturing marketing.

The History of Happy Hour: Inside the Popular Post-Work Tradition

Hubspot

For many, it's considered the best hour, as it's tied directly to the triumphant feeling you get when you realize that the work day is, in fact, over. In 1920, the 18th Amendment went into effect, prohibiting the manufacture, transportation, and sale of alcohol. And as for post-work happy hours, well, the future wasn't bright. Ah, happy hour. You made it. You earned this.

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The Shark Tank Effect: How to Prepare Your Website for a Traffic Influx

Hubspot

They got their information from Shark Tank producers, news reports, and other business owners who'd previously appeared on the show. "We read news reports on people who had 1,000-2,000% increases in traffic," says Hodak. "We had friends who were on the show who told us they were getting five to nine orders per minute for days after the show aired. Source: Inc.com. Knowing the Stakes. Over 7.89

Creating a Thought Leadership Strategy That Supports True Innovation

Type A Communications

In order to get to a 3.0-level brand, marketers need to understand the difference between sharing a unique insight at one particular moment in time — sort of the “one hit wonder” of thinking — and what it takes to create the long-term sustainability of original ideas. Now, work forwards and backwards from where you are today and where your customers need to be tomorrow.

Your Traditional Marketing Tactics Don't Work on Millennials: Here's How to Adjust

Hubspot

In order to feel invested, they need to believe in your product and the message behind it. When it comes to your direct mail strategy, here’s the thing; it’s not working. By analyzing open and clickthrough rates, you can more effectively make the necessary adjustments to increase conversion rates. Work hard to include them in the conversation. Let''s level. In short, no.

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Does Customer Service Actually Work on Twitter? 5 Brands That Do It Well

Hubspot

According to NM Incite , 71% of consumers are more likely to recommend a brand that provides a quick and effective response on social media -- and we all know that people are much more likely to purchase something when someone they trust recommends it to them. Can you think of any creative ways to do so? At Zappos, customer service is just as important as the shoes they sell.

Can Industrial and B2B Marketers Learn Creative Problem Solving.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Can Industrial and B2B Marketers Learn Creative Problem Solving from Fifth Graders? Consultative selling is one of the recommended ways and that requires us to sharpen our listening and creative problem solving skills. Kim found creativity scores had been steadily rising, just like IQ scores, until 1990.

Video Marketing Works for B2B, Too: Insights from the Software Benchmark Report

Marketing Action

In their annual B2B Demand Generation Benchmark report , they surveyed 200 B2B marketing professionals in order to understand which channels, offers, content types, and technologies are driving results for their demand generation programs. According to Software Advice, respondents primarily hailed from larger businesses, with 73% working at organizations with 100 employees or more.

10 Ways to Segment Your Donors to Improve Fundraising Effectiveness

Hubspot

While this doesn’t prove all fundraising efforts suffer from a lack of specificity and personalization, it does offer some insight into how we might improve the effectiveness of our appeals, engagements, and communications with donors. prospective or existing donor doesn’t need to be pummeled with solicitations in order to donate to your organization. Nobody? Still no one?

The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog. How you decide to work with it will determine whether you succeed or fail. What used to be clear roles (i.e.

What makes an effective knowledge worker? (Gurteen Knowledge)

Buzz Marketing for Technology

What makes an effective knowledge worker? Title What makes an effective knowledge worker? Earlier, I had proposed a theme of "What are the habits of effective knowledge workers?" As the others carried on a conversation - I just scribbled down the key attributes - here they are - pretty much in the order they arose and unedited. The Gurteen Knowledge Website. gurteen.com.

7 Steps to Creating Titles that Work

Writtent

The next time you need to create a powerful headline that attracts visitors and encourages click-throughs, follow these 7 steps to creating titles that work. Before you sit down to start creating titles, consider what benefits your copy or product offers readers: will they learn something new, become more effective or efficient, or be able to solve a problem? You’re not alone. bonus.

Content that Works: A Conversation with Michael Cannon

The Point

To answer these questions, I sat down recently with messaging expert Michael Cannon to get his insight on how companies can improve results from programs like inbound marketing, demand generation, and lead nurturing by creating more effective marketing content. In effect, what this means is that messaging and content are two separate deliverables. What defines great marketing content?