Oktopost

MAY 11, 2022

Meet Christopher Willis the CMO/CPO of Acrolinx. Watch the recording: Want to hear more from renowned B2B marketing leaders? But from an external perspective, strategy matters more. Meet Christopher Willis, an AI content governance and brand alignment strategy expert who is currently serving as CMO/CPO at Acrolinx.

CPO 144

CPO B2B Thought Leadership Transparency Brand Identity 144

Metadata

NOVEMBER 7, 2023

A quick definition for newer marketers in the room: A call to action (CTA) is a statement that prompts someone to do something. We don’t have to tell you that marketing budgets took a hit this year , with average budgets falling from 9.5% CPO N/A $21,378.29 CPO $7,722.17 $7,546.49 CPO $8,330.22 $4,869.48

Cost per Lead 52

Cost per Lead Paid Social Agency CPO CPL 52

Lenny's Newsletter

SEPTEMBER 5, 2023

” — Eilon Reshef , co-founder and CPO Coda had the same experience—finding their early customers through former colleagues and early employee connections: “My former colleague Noam Lovinsky was starting a company, and I said to him, ‘Hey, would you use Krypton [our name at the time]? Art by Natalie Harney.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Metadata

SEPTEMBER 28, 2023

I was the Director of Revenue Operations & Demand Generation Strategy. So, I did what any demand generation marketer would do in my situation: DIY’d some LinkedIn ads using the platform’s native tools. Our benchmark report found the average cost per opportunity (CPO) on LinkedIn and Facebook to be $3,162.89 It’s too risky.

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

Engagio

AUGUST 16, 2021

In this episode of “I’m thinking of…,” I sat down with Jon Miller, CMO and CPO at Demandbase, to discuss why it’s crucial for companies to apply Account-Based Experience (ABX) to their growth strategies. your go-to-market) to where each account is in its unique buying journey. So how do you implement an ABX strategy?

CPO 71

CPO Account Based Marketing DemandBase B2B Thought Leadership 71

Martech

FEBRUARY 17, 2022

The way that marketers are using QR codes in advertising has changed with the evolving media landscape, so a refresh of QR code strategies is due. For marketers, this means they have to have a more refined strategy with clear goals and calls to action. Get the daily newsletter digital marketers rely on.

Advertising Channels 102

Advertising Channels Campaigns CPO CTR 102

Metadata

OCTOBER 6, 2021

For demand marketers focused on driving sales and business growth, revenue is the ultimate KPI. This B2B Paid Social Benchmark Report will give any B2B company the data, insights, and social media strategies to level up their social media ads. How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs?

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

SmartBug Media

DECEMBER 5, 2022

Perhaps they’re referring to my path via marketing. They also work as a team to ensure the company’s strategies and operations are in line with goals, plans, and policies. Chief marketing officer (CMO). Chief people officer (CPO). It’s not uncommon for folks to ask me, “How did you get here?”

CPO 96

CPO Ad Building Lead Ranking Planning 96

Martech Advisor

JANUARY 28, 2020

Organizations should also consider investing in a chief privacy officer (CPO) or data protection officer (DPO) who would be adept in spearheading data privacy initiatives to ensure the sustainability of the data privacy culture. Learn More: The 7 Point CCPA Compliance Checklist for Marketers for 2020.

Privacy 99

Privacy Loyalty Work Management CPO 99

Tomorrow People

FEBRUARY 2, 2018

Here’s content marketing secret number 2. We hope you’ve laced up your cleats, because in this part we’ll be nailing the kick-off process with your content marketing agency. Putting people ahead of the CONTENT MARKETING project. Often hailing from the C-Suite, and usually a marketing bod, but not always.

Paid Search Agency 153

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 153

Tomorrow People

FEBRUARY 2, 2018

Here’s content marketing secret number 2. We hope you’ve laced up your cleats, because in this part we’ll be nailing the kick-off process with your content marketing agency. Putting people ahead of the CONTENT MARKETING project. Often hailing from the C-Suite, and usually a marketing bod, but not always.

Paid Search Agency 136

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 136

Metadata

OCTOBER 6, 2021

For demand marketers focused on driving sales and business growth, revenue is the ultimate KPI. This B2B Paid Social Benchmark Report will give any B2B company the data, insights, and social media strategies to level up their social media ads. How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs?

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

Engagio

MAY 23, 2023

In this blog, we’ll explore the key features and benefits of Demandbase that have made it a favorite among our customers, from our powerful account-based marketing capabilities to our intuitive user interface and expert support. It’s the backbone of all of my programs.”

DemandBase 62

DemandBase Paid Search Agency Account Based Marketing CPO 62

Mereo

JANUARY 27, 2021

While B2B product management teams around the globe are convening to refresh their solution strategy for the next two to five years, most will never actually succeed. In today’s competitive environment, simply having a solution strategy is no longer enough. Read on for proven, expert validation strategies.

Validation 88

Validation Work Management Marketing Management Marketing & Strategy 88

Seismic

OCTOBER 25, 2022

Now more than ever — with market conditions uncertain, and change always around the corner — it’s critical for businesses to invest in a powerful enablement strategy. It’s purpose-built to help enablement teams define their strategies, plan initiatives, and iterate based on real revenue and efficiency insights.

Planning 52

Planning CPO Content Training 52

Seismic

OCTOBER 24, 2023

So far, the keynote stage featured presentations from Seismic’s own CEO and co-founder Doug Winter, Chief Marketing Officer Paige O’Neill, and Chief Product Officer Krish Mantripragada. Enablement is one of the most important jobs in a company because it’s where you make strategies come to life.

Peer-to-peer 59

Peer-to-peer Marketing Analytics Tools CPO Lead Ranking 59

Allocadia

JUNE 13, 2019

Over 60% of marketers now use opportunities, pipeline, revenue, deals, and ROI to measure marketing performance. While this methodology is embraced by more marketers, 53.1% What can marketers do to change this perception? How is your marketing team measuring performance? How does your marketing team plan?

Budget Programs 40

Budget Programs Marketing Budget Creation Marketing Budget Planning 40

Aberdeen

DECEMBER 21, 2022

Another important topic discussed at the event by numerous speakers, including Bodner, Jaime Meritt, CPO and Rob Scudiere, CTO was the Verint Engagement Data Hub. Daniel Ziv, VP of Go to Market Strategy for Speech & Text Analytics provided a detailed overview of interaction analytics capabilities. Follow: @omerminkara.

Marketing Analytics Tools 40

Marketing Analytics Tools CPO Work Management Marketing Management 40

Allocadia

OCTOBER 4, 2018

Over 60% of marketers now use opportunities, pipeline, revenue, deals, and ROI to measure marketing performance. While this methodology is embraced by more marketers, 53.1% What can marketers do to change this perception? How is your marketing team measuring performance? How does your marketing team plan?

Budget Programs 40

Budget Programs Marketing Budget Creation Marketing Budget Planning 40

Mereo

MAY 18, 2023

I recently shared the key elements that make for an effective pricing strategy and who should be leading this. Yet actually taking the steps toward creating an effective pricing strategy can be daunting. Growth: Defined in terms of revenue, market share, market penetration, units sold, and customers retained or acquired.

Pricing 36

Pricing Price Effectiveness Cross-Selling 36

Mereo

MAY 25, 2023

Previously we laid the groundwork for an effective pricing strategy , setting goals and gathering key inputs. Remember, having to update your pricing strategy for current customers often results in churn. DOWNLOAD NOW The post Ultimate Pricing Power Part IV: THE FINAL STEPS TO A SUCCESFUL PRICING STRATEGY appeared first on Mereo.

Pricing 36

Pricing Price Bundling Marketing Management 36

Mereo

NOVEMBER 29, 2018

Too often, sales kickoffs get hijacked by marketing or product teams. While the CEO, the CPO and the CMO all can and often do contribute to the sales kickoff meeting, this is a sales meeting. So if the sales kickoff is not a time for marketing and product takeover, what is the most successful formula?

CPO 34

CPO Best Practices Lock-In CMO 34

LEADership

NOVEMBER 5, 2013

The Aberdeen Group’s Chief Procurement Officer (CPO) Summit in Boston last week was an insightful learning experience—learning that I will enjoy sharing with you over the next few pieces on my blog. I have picked the top 5 channels proven to be most effective for B2B marketing—let’s look at some ways to optimize these for better results: 1.

Social Media 40

Social Media Optimization CPO Media 40

Metadata

SEPTEMBER 20, 2023

That many people reading our 2023 B2B paid social benchmark report were surprised by the high cost per opportunity (CPO) of paid social advertising. Why don’t demand generation marketers know how much they pay for opportunities, especially in a down economy ? What does an independent demand generation marketer look like?

Cost per Lead 52

Cost per Lead Demand Generation Agencies CPO Paid Social Agency 52

Terminus

NOVEMBER 13, 2019

When I joined Terminus back in 2016, I announced my new position as CPO with a manifesto of sorts. That brief history of my MarTech journey still lives on LinkedIn , but in essence, I declared that I wanted to make things easier for marketers. . Cut to now, and account-based marketing isn’t so new anymore.

Top of Funnel 20

Top of Funnel Account Based Marketing Lead Ranking Marketing Qualified Leads 20

Mereo

MAY 4, 2023

Strategies Annual Plans Policy Compliance PRODUCT MARKETING’S ROLE: Product Marketing interaction with external players (e.g. customers, analysts, competitive sensing) provides key insights into broad market and specific competitor trends. The post Ultimate Pricing Power Part I: Who Is in Charge of Product Pricing?

Pricing 50

Pricing Price Work Management Marketing Management 50

Mereo

MAY 11, 2023

Nextworld was going to market with a powerful no-code enterprise resource planning (ERP) platform. For organizations like Nextworld, a calculated pricing strategy can provide a substantive competitive advantage or it can be an albatross that impedes sustainable growth.

Pricing 41

Pricing Price Enterprise Management Marketing Management 41

Seismic

OCTOBER 26, 2022

He then welcomed Seismic CPO Krish Mantripragada to share how the Seismic Enablement Cloud has evolved to help our customers adapt to this evolving landscape. Seismic CEO Doug Winter Seismic CPO Krish Mantripragada Seismic Senior Sales Engineer Aly Smith Seismic Shift attendees. Wherever you are, we can help.

CPO 52

CPO Marketing AI Enterprise Management Peer-to-peer 52

SendX

NOVEMBER 8, 2019

That’s because marketing databases naturally degrade by 22.5% It’s no different with email marketing. These emails should contain different content topics, as content relevant to a CTO probably won’t be appropriate for a CPO, for instance. You might be signing up dozens of people a day, but your list could still be shrinking.

Open Rate 263

Open Rate Practices Best Practices CAN-SPAM 263

Mereo

SEPTEMBER 15, 2022

Product-led growth (PLG) has been a rising strategy of late in the B2B sphere — especially within the private equity investment space when it comes to Software as a Service (SaaS) portfolio companies. But what does this growth strategy actually entail? What does this mean for your go-to-market approach? WHAT PLG IS.

Work Management 36

Work Management Marketing Management Product Lead Ranking 36

ClickZ

OCTOBER 27, 2020

30-second summary: ClickZ’s virtual Marketing Autmation Summit was held on October 22, 2020, and featured two sessions of expert panelists discussing the challenges, opportunities, and future of marketing automation. The Summit was hosted by our very own Tim Flag, podcast host and marketing consultant.

Marketing Automation Services 133

Marketing Automation Services Marketing Automation Automation Work Management 133

Lenny's Newsletter

AUGUST 15, 2023

Art by Natalie Harney. Forty percent (nearly half!) of the companies I spoke with went through at least one failed idea before discovering something that worked. As I mentioned, about 40% of startups pivoted at least once before landing on their winning idea—oftentimes more than once.

Validation 52

Validation Startups CPO B2B 52

Mereo

APRIL 28, 2022

Every sports team has this unity — and B2B organizations also possess this culture and strategy. The Forrester 2022 Global CMO Strategy Survey found that fewer than 35% of chief marketing officers are involved in corporate strategy development. Salespeople are not even using the tools marketing creates for them.

Lead Scoring 36

Lead Scoring Lead Ranking Marketing Management Forrester 36

Metadata

JANUARY 8, 2024

As a demand generation marketer , you’re under more pressure than ever to prove your paid campaigns are driving pipeline and revenue. Marketing conversion metrics: Metrics tied to specific channels, like Facebook, LinkedIn, or Google Search. Luckily, the KPIs Liam presents won’t throw your strategy into unnecessary chaos.

Cost per Lead 52

Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools 52

Hubspot

JANUARY 11, 2013

But for us mere mortals of the marketing world, we have a lot more on our plate. Note : We are not suggesting that your design strategy should be to simply copy other brands. I'll do this by going to Insert --> Picture, and then reducing the size and placing it in the middle of the current white space under the CTA title "Marketing.

Template 28

Template Brand Identity Branding CPO 28

Tomorrow People

FEBRUARY 27, 2018

Our way with words can’t be compared with the likes of Shakespeare, but it can deliver qualified sales and marketing leads that bring greater revenue to your business. The King of the short sentence has lessons for any marketing writer.) Fuel for your content marketing campaigns. Ah, writing. What is content?

Paid Search Agency 176

Paid Search Agency Advertising Agencies Work Management Ad Agencies 176

Martech Advisor

DECEMBER 16, 2019

In spite of most of these technologies being vastly overhyped, one technology has stood along in truly redefining the way we advertise: Machine Learning, says, Chris Graham, CPO/GM, TONIK+. Learn More: The State of Localized Programmatic: Why Marketers Need to Adopt a Personalized Digital Strategy. The (Near) Past.

Advertisements 85

Advertisements Advertising Video Marketing CPO 85