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Ultimate Pricing Power Part IV: THE FINAL STEPS TO A SUCCESFUL PRICING STRATEGY

Mereo

This might include: Unit price Embedded or associated partner products Volume discounts and cutoffs Time factors Incentives Geography Bundles or packaging Direct or resell (third-party) Discounting Practices and Policies Set the criteria for discounting, including discount levels, determining factors and who is allowed to authorize these decisions.

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Ultimate Pricing Power Part III: THE GROUNDWORK OF EFFECTIVE PRICING STRATEGY

Mereo

Growth: Defined in terms of revenue, market share, market penetration, units sold, and customers retained or acquired. Retention: Defined typically by revenue or customer numbers, but may also include rates by geography, industry or other market / product segment. Download the guide for the complete framework.

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Ultimate Pricing Power Part II: UNLOCK YOUR POWER WITH 4 KEY PRICING PRINCIPLES

Mereo

Nextworld was going to market with a powerful no-code enterprise resource planning (ERP) platform. Selling organizations must stand on objective, solid, repeatable ground each time they set about pricing a new solution or bundle. The strategy varies between solution, market and customer, but is important to consider from the onset.

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Semantics Matters in Selling

Mereo

Solution” encapsulates products, services, packaged bundles or kits. It even keeps in the conversation go-to-market components including wholesale distribution, contract manufacturing and consumer packaged goods manufacturing. There is no disconnect, no moment of someone raising their hand to say, “That is wrong.

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Transform Your Value Proposition in the Subscription Economy

Mereo

The transition from perpetual licenses to a subscription model is challenging, fraught with peril and affects a number of solution management and marketing aspects, including updating and enabling sellers with: Value Proposition Messaging. Next, with the overwhelming market “push to the cloud,” sellers need to understand deployment options.