SocialPilot

JANUARY 21, 2024

Influencer marketing has rapidly become a key strategy for many marketers. In fact, 80% of marketers now have a specific budget set aside for influencer campaigns. Marketers understand that people trust the words of influencers rather than their own. My recent influencer marketing campaign is a testament to that.

Social Media 97

Social Media Media Paid Search Agency Marketing Budget Creation 97

Oktopost

JUNE 14, 2021

It takes intelligent targeting, a gentle approach, and calculated marketing strategies to embrace a new client into the sales funnel. It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . Thus, it takes market demand and converts it into actionable solutions. .

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Heinz Marketing

NOVEMBER 18, 2021

Search engine optimization (SEO) has always been a daunting subject in my mind—there is so much to it. However, I recently pushed myself to move past that barrier and take an SEO course— MarketingProf’s (Non-Techie) Marketer’s Guide to SEO to be specific, and it was an eye-opener. The best part is that SEO is organic.

Paid Content 135

Paid Content SEO Blogger Keywords 135

LeadsRX

MARCH 9, 2022

Marketing and marketing technology (MarTech) have a lot of terms and acronyms, so here’s our list of the most common – and some not-so-common – terms, complete with definitions. Attribution refers to giving credit to a particular advertising campaign or collection of campaigns for conversions. Attribution. Any-Touch Attribution.

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

Sharpspring

NOVEMBER 8, 2021

Without further ado, let’s dive into how SEO can be a pivotal part of your small business marketing strategy. What is Search Engine Optimization? Search Engine Optimization (SEO) includes any tactics designed to improve a website’s performance in search engine results. This often made content virtually unreadable.

Small Business Marketing 93

Small Business Marketing Paid Content SEO Business 93

Anyword

AUGUST 18, 2022

But luckily for us, highly-advanced digital marketing technology is here to help us streamline our SEO playbook. What exactly are the benefits of a well-thought-out SEO and digital marketing strategy? Higher emphasis on quality content. Nowadays, no marketer can get away with not having a foolproof SEO plan.

Paid Content 98

Paid Content SEO Marketing & Strategy Marketing Strategy 98

Content Marketing Institute

OCTOBER 22, 2018

In one week, one page shows up in 1,500 searches. The other page appears in 850 searches. If you don’t go below the surface, your search metrics are done in vain, says @itsrbek. You also can use Keywords Everywhere , a free Chrome extension, for search volume and costs per click. Keyword search volume.

Lead Scoring 89

Lead Scoring Lead Ranking Domain SERP 89

KoMarketing Associates

APRIL 19, 2018

Content marketing is about providing the right content at the right time to the right person. When you say it like that it sounds so simple, but as content marketers know, it’s a full-time job (or more!). There are, of course, many different ways to approach a content audit.

SEO 149

SEO Top of Funnel SERP B2B 149

Conductor

MARCH 29, 2022

And the eCommerce industry added $219B in sales in 2020 alone. We’ve written extensively about the strategic value of organic marketing in 2022 , especially as it relates to online shopping. For this analysis, we analyzed 16 eCommerce domains within Google Analytics. eCommerce content trends: new rankers & result types.

eCommerce 115

eCommerce Paid Content Features Trends 115

SocialPilot

FEBRUARY 1, 2024

Micro-influencers are the rising stars of influencer marketing. The realization of this very trust and connection led me to explore the world of micro-influencer marketing at SocialPilot. If you are not sure about micro-influencer marketing or not an expert on how to use them exactly, this guide is just for you.

Advertising Agencies 80

Advertising Agencies Planning Paid Search Agency Marketing Budget Creation 80

The Lead Agency

JULY 11, 2019

You’ve set up your Google Ads, but for some reason, they’re not achieving the results you hoped for. Get the most out of your advertising investment and reach your performance objectives by avoiding these common mistakes. It’s no surprise that, even if you’re getting lots of impressions, an irrelevant ad isn’t going to generate clicks.

Paid Search Agency 74

Paid Search Agency Ads Google Advertising Agencies 74

Hubspot

MARCH 13, 2020

As marketers, we know that search engine optimization (SEO) is necessary. It helps webpages rank highly on search engine results pages (SERPs). After all, 67% of all clicks go to the first five organic search results on Google. But have you ever considered using SEO practices for, say, informing marketing decisions?

SEO 100

SEO SERP Buyer's Journey Lead Scoring 100

Velocity Partners

MARCH 13, 2024

Even before AI and Google SGE came gunning for everyone’s search traffic, B2B was struggling with SEO. Despite endless effort, lots of pages languish in SERPs while the cost of paid search keeps growing. Content that lacks depth, credibility and a point of view is inherently unsticky. Blame marketers. Blame Google.

SEO 87

SEO B2B Paid Search Agency Aggregators 87

Navigate the Channel

FEBRUARY 18, 2021

Marketing your commercial construction company online doesn’t have to be difficult. However, it does require having a multi-faceted approach to both your website, social media profiles and the content that you post there. What is Digital Marketing and Why Does It Matter?

Paid Content 65

Paid Content Paid Search Agency Advertising Agencies Companies 65

Hubspot

OCTOBER 2, 2018

What is Google Search Console? That includes viewing your referring domains, mobile site performance, rich search results, and highest-traffic queries and pages. I’m a content strategist on HubSpot’s SEO team, which means GSC is particularly useful to me. Of course, the more I used it, the less confusing it became.

Marketing Analytics Tools 99

Marketing Analytics Tools Google CTR Domain 99

Moz

FEBRUARY 20, 2020

Posted by randfish You don't want to try to rank for every one of your competitors' keywords. In this fan favorite Whiteboard Friday, Rand shares his recommended process for understanding your funnel, identifying the right competitors to track, and prioritizing which of their keywords you ought to target. Video Transcription.

Keywords 81

Keywords Click Rate Funnel Advertising Lead Scoring 81

Oktopost

NOVEMBER 30, 2023

Dark social refers to sharing online content through private channels such as DMs, messaging apps, email, or other non-public platforms. As marketers, this is a huge problem. After all, the best marketing strategies and methodologies are only as good as the data that showcases the results and ROI of our efforts.

Marketing Analytics Tools 62

Marketing Analytics Tools Traffic Domain Top of Funnel 62

Strategic-IC

JUNE 25, 2019

Strategic planning, research, creation, publication and promotion - creating a quality content strategy can be complex. Here we look at tools that may help to support your content process. Tools to Enhance Your Content Process. However, content creation is only the tip of the iceberg. Related: 2.

Marketing Automation Services 84

Marketing Automation Services Paid Content CMS Development Paid Search Agency 84

SmartBug Media

JANUARY 14, 2022

As marketers, we’re often asked to quantify the results of our efforts and justify investments. In the case of marketing efforts like paid media campaigns, attribution is straightforward: dollars in and dollars out. Forecast Performance for Existing Keywords. Why Is SEO Forecasting Important?

Forecasting 122

Forecasting Lead Ranking SEO Lead Scoring 122

seo.co

SEPTEMBER 25, 2023

There are more than 63,000 searches per second on an average day, and most consumers and business owners rely heavily on Google when researching new products and services. Most businesses have adapted by putting at least a little time and effort into their search ranking strategy. That’s where good SEO agencies come in. Close deals.

Paid Content 98

Paid Content SEO Advertising Agencies Paid Search Agency 98

Valasys

AUGUST 1, 2019

Whether they be demand generation marketers focused on lead generation, B2B marketers looking to build brand resonance or marketers striving for both the aforementioned purposes, LinkedIn is the social networking platform having a goldmine of a diverse suite of marketing solutions for all of them.

Paid Content 45

Paid Content Advertising Agencies Linkedin Advertisements 45

accelerate agency

MAY 24, 2023

While word-of-mouth referrals and positive reviews are excellent ways of getting people to search for your website, they’re not enough to keep you in that coveted place: page one of the search results. Good SEO (search engine optimization) practice is critical to getting your business seen in Google’s rankings. That’s priceless.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Sana Commerce

MAY 17, 2023

For the average business to business (B2B) organization, a significant portion of marketing spend goes towards paid advertising. In fact, in 2022, the global estimated spend on paid advertising hit $441 billion dollars. Get buyers to your site using search. Watch our 45-min webinar for all you need to know.

Paid Content 52

Paid Content SEO B2B Lead Scoring 52

Scoop.it

SEPTEMBER 30, 2022

WordPress is a popular content management system (CMS) among bloggers. With that out of the way, bloggers can focus on making content and growing their blogs. It involves getting good search engine rankings and staying updated about trending topics. Google trends and search console. Source: Google Search Console.

Tips 84

Tips CMS Development Blogger AIO 84

Method and Metric

DECEMBER 4, 2019

A competitor analysis is simply finding out which domains are ranking higher than you in the SERPs (eg. Firstly, it’s important to perform a competitor analysis regularly because changes in the market can happen often and unpredictably. Step 1: Back to basics with keyword research.

Analysis 87

Analysis SERP SEO Domain 87

Hubspot

AUGUST 8, 2019

Marketers, can we be honest with each other for a second? On a scale of 1-10, how much do you really understand the world of paid advertising? Despite the fact that 45% of small businesses use paid ads , pay-per-click is still a concept that eludes many of us. When done right, PPC can earn you quality leads.

Paid Content 77

Paid Content PPC Cost Per Thousand Cost Per Click 77

Moz

FEBRUARY 12, 2019

This week, we're taking a deep dive into search intent. And look out for Seer's very own Scott Taft's upcoming post on how to use STAT and Power BI to create your very own search intent dashboard. And look out for Seer's very own Scott Taft's upcoming post on how to use STAT and Power BI to create your very own search intent dashboard.

Keywords 60

Keywords Intent SERP Ad Building 60

Optinmonster

JANUARY 22, 2024

WooCommerce SEO (search engine optimization) is essential to any successful eCommerce businesses. It can help your online store appear higher on search engine results pages (SERPs). Products ranked high in search engine results pages (SERPs) reach more people. Identical content fights for SERP positions.

Lead Scoring 68

Lead Scoring Lead Ranking SEO eCommerce 68

Marketing Insider Group

AUGUST 25, 2020

Team charters cut down on the need for rework and lower risk over the course of a project. When we kick off new Agile marketing teams, we emphasize that team charters work best when they are: Timely: The first team charter should be put together as close to the team’s inception as possible. Unwritten Team Rules Are Not Enough.

Ad Building 228

Ad Building Planning Paid Search Agency Rules 228

BenchmarkONE

JANUARY 21, 2021

SEO seems to be something most marketers struggle with – a puzzle that can’t be solved. If 2020 has proved anything to the business world, it’s that online shopping and searching isn’t going anywhere, so it’s crucial to get a firm grasp on your business’s SEO if you want to thrive in this market. Ahrefs Content Explorer.

SEO 68

SEO Tools Marketing Management Lead Scoring 68

seo.co

FEBRUARY 2, 2021

Are you planning to update the looks, content, and functionality of your website? This rebrand may be because you are moving to a new domain, keeping up with the latest design trends , or going through a merger and acquisition. The main goal of your marketing efforts is to build online visibility and brand recognition.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Marketing Websites 98

seo.co

DECEMBER 2, 2022

Your content is doesn’t fit search intent (too long OR too short OR doesn’t answer the user query). Your content is poor in quality or cannibalizes itself with other content on your site. Your niche and corresponding keywords are super competitive. Increasing domain authority and organic traffic.

Link Building 119

Link Building Ad Building Domain Lead Scoring 119

KoMarketing Associates

AUGUST 26, 2014

Last spring, I had the opportunity to instruct a course for MarketingProfs University’s Search Marketing School 2014. The following is a list of 20 performance metrics we recommend that B2B marketing managers use to establish goals and achieve success with their search engine optimization programs.

Marketing Analytics Tools 120

Marketing Analytics Tools SEO Lead Scoring Lead Ranking 120

Optinmonster

JANUARY 22, 2024

WooCommerce SEO (search engine optimization) is essential to any successful eCommerce businesses. It can help your online store appear higher on search engine results pages (SERPs). Products ranked high in search engine results pages (SERPs) reach more people. Identical content fights for SERP positions.

Lead Scoring 52

Lead Scoring Lead Ranking SEO eCommerce 52

ClearVoice

FEBRUARY 21, 2019

Decades ago, a writer could have — maybe — gotten by with a few writing assignments a month that paid $2 a word, but these days, it’s unlikely Carrie would have the same luxury living. If you’ve yet to dabble into the realm of SEO content creation, here’s your 101 guide on weaving this digital artistry into your list of services.

SEO 93

SEO Paid Search Agency Storytelling Keywords 93

accelerate agency

MAY 24, 2021

While word-of-mouth referrals and positive reviews are excellent ways of getting people to search for your website, they’re not enough to keep you in that coveted place: page one of search results. Good SEO (search engine optimization) practice is key to getting your business seen in Google’s rankings. That’s invaluable. .

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

KoMarketing Associates

SEPTEMBER 1, 2015

With September comes the first official day of fall and of course the wonderful things that come with fall, including apple picking, autumn leaves, sweaters, and of course…conferences! The fall is conference season for marketers and KoMarketing will be attending a number of great events in the next couple months.

Conference 120

Conference Mobile Marketing Social Media Keywords 120