KoMarketing Associates

JULY 2, 2020

72% of B2B content marketers use social media advertising or promoted posts according to the 2020 CMI / Marketing Profs B2B Content Marketing Benchmarks report. And honestly, a lot of the marketers who are advertising are paying to promote ad creative that is just unnecessarily bland. So how many B2B marketers use LinkedIn ads?

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

Webbiquity

OCTOBER 11, 2022

A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. The look and feel of your website and other marketing materials help establish your brand identity in customers’ minds. Build an Opt-in Email List.

Digital Asset Management 272

Digital Asset Management Product Branding Brand Identity 272

nDash

JULY 30, 2020

So many marketers forego a true B2B content promotion strategy in favor of a “if you build it, they will come” approach. Except all you get is a handful of impressions, a few clicks over the course of a week, and then nothing. B2B Content Promotion vs. Content Shock. And that’s understandable. Content shock will never go away.

Paid Content 52

Paid Content Promotion B2B Content 52

Webbiquity

JANUARY 18, 2024

First, you’ll need to pinpoint the ideal buyer persona : basically, a representation of the kind of customer you’ll be addressing. Once you have the ideal customer persona, it’s time to actually find those people. Affiliate sales support independent publishing Or, you may use cold emails as part of multi-channel campaigns.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Marketing Insider Group

JULY 14, 2020

Disruption isn’t new, just more intense, and that sets the course for rethinking marketing. Content marketing is the most critical aspect of modern marketing, and its focus is always on the customer. 2003: LinkedIn launches, providing professionals a virtual way to connect and learn. And do customers remember the ads?

Paid Content 290

Paid Content Ad Frequency Paid Search Agency Marketing Budget 290

Contently

DECEMBER 13, 2022

Content that builds connections with customers is important. Once a potential customer is aware of your brand, you want to drive them further down the funnel through engagement and conversion. Your high-value content pieces, like webinars, educational courses, and exclusive content, are good for this use.

Storytelling 135

Storytelling Top of Funnel Sales Qualified Leads Conversion 135

Martech

FEBRUARY 20, 2024

B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers. Increasingly, B2B customers depend on self-guided research on digital channels to find out more about business products and services and reach buying decisions.

Marketing AI 133

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 133

Martech

MARCH 25, 2024

Suddenly, I’m 11 years younger, my hairline is half an inch lower and I’m telling marketers who ask me for advice or joined my recent two-day SMX Master Class why they shouldn’t freak out when their email campaigns go to the Promotions tab. “Don’t put me in the Promotions tab! Tabs were a radical concept.

Burn Rate 82

Burn Rate Opt-out Opt-in Ad Frequency 82

Animalz blog

MARCH 21, 2024

A few years back, I mentioned to John Collins, then content director at Intercom, how much Animalz customers admired their blog. Posts are published on a strict schedule, making it hard to allocate time for more in-depth, high-value content. “We’d love to help our clients create something similar,” I told him.

Lead Ranking 81

Lead Ranking Lead Scoring Thought Leadership Allocation 81

KoMarketing Associates

SEPTEMBER 27, 2018

Social media isn’t just essential for brand awareness and customer support; it can also be an extremely effective channel to support SEO strategies, including link building, content marketing, and more. Of course, leveraging CRM and website data can help with gathering of all of this information. Distribute & Promote Content.

Social Media 126

Social Media Paid Search Agency SEO Ad Building 126

Trade Press Services

JANUARY 2, 2024

Six Essential Takeaways from our 2023 Blogs and Newsletters Based on the topics that have been addressed in our own blog and newsletter over the course of 2023, there are some key lessons learned that can be leveraged for success in 2024. This is especially true when it comes to communication channels, customer preferences and market trends.

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52

Contently

FEBRUARY 22, 2023

Run contests that encourage customers to create short videos. Typically, a host will answer viewer questions or do a fireside chat-type interview with an industry influencer or customer. ” In 2021, Salesforce live streamed a series of Q&As with industry influencers on LinkedIn Live as 600,000 organic viewers watched.

Top of Funnel 148

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 148

Sprout Social

APRIL 25, 2024

If they had more time, they’d spend it responding to customers and planning strategic initiatives. LinkedIn marketing strategy template LinkedIn is more than just a hub for individual networking. Customer experience audit template Consistency is a key characteristic of a robust brand strategy. Download the template 5.

Social Media 107

Social Media Template Work Management Marketing Management 107

Marketing Insider Group

MAY 18, 2020

How much do your customers and colleagues trust you? In the Thought Leadership research report, marketers said thought leadership improved website traffic, lead generation, media mentions, email subscribers, customer relationships, and backlinks. Video is, of course, one of the most popular types of content.

Thought Leadership 355

Thought Leadership B2B Thought Leadership Research Practices 355

KoMarketing Associates

DECEMBER 2, 2013

Earlier this year, we highlighted LinkedIn’s significance on B2B internet marketing initiatives. As a result, B2B marketers need to reassess how their organizations’ LinkedIn strategies can benefit SEO. Here are 7 LinkedIn marketing tactics that can be beneficial to B2B SEO initiatives: Status Updates: Profile and Company.

Linkedin 120

Linkedin SEO B2B Marketing Tactics 120

accelerate agency

JUNE 3, 2020

There’s a good chance if you are reading this that you have a LinkedIn account. Many people join LinkedIn because they like the idea of a social network for professionals. The only time they might think about LinkedIn is if they get an email telling them that someone’s joined their network. Let’s get started.

Linkedin 52

Linkedin SEO Paid Search Agency Peer-to-peer 52

Oktopost

FEBRUARY 24, 2022

In fact, according to LinkedIn , 78% of social sellers regularly outsell their peers who don’t use social media in their sales processes. How to Do Social Selling on LinkedIn. The LinkedIn Social Selling Index is a unique metric that offers insight into the success of an individual’s or brand’s approach to social media sales.

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Branding Brand Identity 171

SocialPilot

FEBRUARY 6, 2024

Influencer marketing is indeed one of the most effective ways to reach potential customers, make a genuine connection, and eventually turn them into buyers. Of course, the goals you select will come from your overarching marketing goals. We used his popularity among our target audience to promote our latest AI assistant feature.

Marketing Budget 81

Marketing Budget ROI Marketing & Strategy Marketing Strategy 81

Marketing Insider Group

MAY 11, 2020

Quick Takeaways: Content marketing is an opportunity to reach and convert new customers. Content marketing focuses an organization on telling brand stories that resonate with customers. Content marketing is the process of consistently publishing content that audiences want to consume. What Is Content Marketing Really?

Paid Content 166

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 166

Webbiquity

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. That’s certainly not always the case, of course. By Peter Caputa.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Only B2B

DECEMBER 29, 2022

Through promoting interaction with your brand and product. DemandGen claims that before ever connecting with a business, 44% of potential customers watch three to five pieces of information. LinkedIn and cold calling are still effective B2B marketing strategies. Start with LinkedIn if you’re not sure which platform to use.

B2B Marketing 126

B2B Marketing Trends Planning Paid Search Agency 126

Brandpoint

MARCH 30, 2020

Your website acts as a salesperson, promoting you and your brand. Creating frequent, short and readable blogs is much more effective than irregularly publishing long blogs. Blog and website content conveys important information for potential customers Go beyond the basic information about your brand and what you do.

Personalization 114

Personalization Branding Brand Identity Content Marketing 114

KoMarketing Associates

OCTOBER 4, 2016

For B2B marketers, this means building content marketing assets that support the entire sales funnel, from discovery to customer experience. Of course it might be difficult to gauge effectiveness since business objectives and success benchmarks vary amongst respondents. LinkedIn Group Participation.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

Adobe Experience Cloud Blog

MAY 24, 2019

A place where you can target the right prospects and deliver custom-tailored messages that speak to their individual needs. Of course, not all social media promotion is created equal. But how exactly should you invest your money so your company can truly make an impact on Facebook, Twitter, and LinkedIn? Social media.

Social Media 134

Social Media Advertisements Advertising Marketing Automation Services 134

Sprout Social

JUNE 13, 2023

As a solutions engineer at Sprout Social, I work with our customers to help them uncover the power of social across their business, from optimizing digital workflows to making the most of the tools in their martech stack. In 2021, the company incorporated the Smart Inbox and Publishing add-ons. in savings over three years.

Social Media 100

Social Media ROI Work Management Marketing Management 100

B2B Digital Marketer

OCTOBER 28, 2021

One such way of doing non-traditional marketing is through book publishing. In this episode, Jim Knight discusses how to use book publishing and authorship as a way to do marketing differently using uncommon thinking, and doing things in a nontraditional way. Jim Knight’s LinkedIn: [link]. Podcast Timestamps/Outline.

B2B 98

B2B Work Management Class PR 98

Valasys

APRIL 22, 2024

Of course, the process will take time and effort compared to buying leads. Create Your Own GMB (Google My Business) Profile Google offers a free website to promote your business. Your customers can leave reviews, ask questions, and contact you directly through your public GMB profile. But it’s so much more fulfilling.

Paid Content 40

Paid Content Paid Search Agency Lead Ranking Lead Scoring 40

SocialPilot

JANUARY 21, 2024

So, when these same influencers promote any relevant brand’s product or service, they are likely to try them. The marketing part happens when these individuals leverage their influence and reach to promote the brand’s products or services. Marketers understand that people trust the words of influencers rather than their own.

Social Media 94

Social Media Media Paid Search Agency Marketing Budget Creation 94

Marketing Insider Group

FEBRUARY 23, 2021

Case studies help you build a story around your customers, products, and services. And 90% trust what other customers say about a company over what the company says about itself. The longer-form content goes more in depth to describe a problem, solution, and outcome – all while keeping the customer at the center of the story.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Valasys

AUGUST 1, 2019

Users sign up to LinkedIn but then have no clear plan in mind how they will use it.”. Steve Phillip, Leading Coach, and Expert on LinkedIn best practices. According to a survey conducted by oktopost.com, more than 80% of the total leads generated via diverse social media platforms come from LinkedIn.

Paid Content 45

Paid Content Advertising Agencies Linkedin Advertisements 45

SocialPilot

MARCH 12, 2024

Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. In 2018, The New York Times published a simple video demonstrating the clarity of news production in its office.

Paid Content 81

Paid Content Campaigns Examples Advertising Agencies 81

Adobe Experience Cloud Blog

DECEMBER 14, 2016

Self-Promotion is Self-Preservation. That’s where self-promotion comes in. Attitudes towards self-promotion have changed in recent years, as people have come to recognize that it’s a self-preservation strategy. Unfortunately, an article published on Forbes, “ Why Is Self-Promotion So Hard For Women?

Promotion 48

Promotion Peer-to-peer Marketo Ideal Customer Profiles 48

Biznology

JULY 31, 2019

With a plethora of online courses , training programs, and resources, even the most inexperienced startup owner can learn the ropes and understand the industry they’re entering. Promoting a Startup and Branding It Is More Effective. Resources are more Available to Entrepreneurs. In the past, marketing was expensive.

Work Management 116

Work Management Marketing Management Godaddy Paid Search Agency 116

Optinmonster

FEBRUARY 21, 2024

Once we’ve written a refreshed version of the older blog post, we’ll manually update the older post and move the publish date forward. Provided, of course, that they are high-quality and difficult to outrank. Besides, your blog content is really important for nurturing your leads and turning them into customers.

Paid Content 71

Paid Content Traffic Webinar Metrics Marketing & Strategy 71

Navigate the Channel

JUNE 19, 2023

After you hit publish on the content you’ve created, it can be tough to manage your ROI expectations. When you know your audience, everything you do will be more likely to resonate with the people who matter most to your success — your leads and customers. How can I promote my content to reach my audience?

Traffic 65

Traffic Marketing & Strategy Marketing Strategy Paid Search Agency 65

Hinge Marketing

SEPTEMBER 13, 2023

But not everyone is on the same page… As someone who has organized, promoted, and produced over 100 webinars at Hinge, you can imagine that I hold some strong perspectives on webinars as a marketing strategy. This should be customized to a degree for every webinar. See also: Hinge’s Library of On-Demand Webinars 5.

Webinar Metrics 98

Webinar Metrics Education Lead Ranking Sales Qualified Leads 98

Scoop.it

MARCH 2, 2023

Marketers swear by its effectiveness in generating leads and sales, building brand awareness, and even boosting customer loyalty. Content marketing is a time-tested strategy for creating and publishing relevant, valuable, and informative content to a clearly defined audience to drive business goals. So let’s dive in.

Content Marketing 92

Content Marketing Lead Scoring Lead Ranking Branding 92