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Marketing 101: What Is Direct Marketing?

US Data Corporation

Direct marketing is making direct contact with a specific audience to promote your products or services. It can be executed through various channels, including direct mail , email marketing , and telemarketing. A key factor in direct marketing is the “call to action,” also known as CTA.

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4 Elements that drive B2B direct marketing results

Biznology

If you’re an experienced B2B direct marketer, this is probably not for you. Depending on how well-targeted the suspect is and the revenue at stake, three communications generates the most cost efficient result. It is well worth the effort to not only search for one, but pay the fee, as the benefits more than justify the cost.

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Outsourcing Lead Generation: How to Calculate Lead Generation Outsourcing Costs?

Unbound B2B

The cost-per-lead acquisition is different for every business based on size and market competition. But even as they do so, there is always the underlying question of what the cost of outsourcing lead generation would be for the company. How Much Does It Cost Outsourcing Lead Generation Services?

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New Workbook: Estimating the Cost of Marketing Automation

Customer Experience Matrix

One is about estimating the cost of a marketing automation system and the other is about evaluating vendor services. The cost workbook was a particular challenge because the subject is so complex. Background research for the workbook suggested that automation costs are from 1% to 5% of an average marketing budget.

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B2B: Where Social Media Meets Direct Marketing

Biznology

One of the reasons social media is working so well in B2B, in my opinion, is that business marketers tend to wear their direct marketing hats when they strategize and plan how to apply social media to their marketing objectives. By this definition, a direct marketing message can be delivered anywhere.

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Marketing 101: What is Direct Marketing?

US Data Corporation

Direct marketing is making direct contact with a specific audience to promote your products and services. Direct marketing can be executed through various channels, including direct mail , email marketing , and telemarketing. A key factor in direct marketing is the “call to action,” also known as CTA.

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Nine Benefits of Using Social Proof in Marketing

Webbiquity

With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. But before diving into the advantages it has for marketers who embrace social proof best practices , here’s a closer look at exactly what social proof is and how it works.