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11 Crucial Facebook Metrics You Should Track to Grow Your Business

SocialPilot

But sometimes, for new businesses and startups, it is hard to get their head wrapped around the plethora of Facebook metrics available and pick out the key indicators needed to better evaluate their performance. So using this metric, you can figure out which form of content is working for you and which isn’t. Yes, you heard that right!

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3 Reasons You Need to Run Paid Social Ads (With Tips For Each Platform)

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Paid ads guarantee that your campaigns will be seen, which takes the guesswork out of the equation. Impressive ROI: Facebook ads offer tremendous value with an average CPC of nearly 50% less than LinkedIn. Rising costs: Facebook ads may be cost-prohibitive if your marketing budget is limited. Low cost: With a $.38

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Distribution 101: The Content Marketer’s Guide to Facebook Ads Tips

Contently

Taking the time to solidify your objectives before diving in will give you greater alignment as you build out your campaign. Boosted posts and stories are best for campaigns where you already have strong organic engagement, or if you want to quickly test out a post before investing in a more complicated Facebook ad format.

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The 3 Most Effective Ways to Grow Your Email List

Contently

Right now, there’s no easier way to target buyer groups than through Facebook and LinkedIn. Take your most compelling content, optimize your site with a strong email acquisition widget, and give people the option of opting into your list. You can drill down to location, job title, income level, interests, and company.

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The Ultimate Guide to PPC

Hubspot

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). If you’re wondering where you can find pay-per-click ads, they’re the results you see before and to the right of the organic search results. Maximum Bid.

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9 Best Practices to Get the Most Out of Your Image Ads

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Use image or video ads on Facebook and LinkedIn? There’s also no denying that video ads are out of reach for some due to nothing more than bandwidth or creative restraints. Here are 9 best practices to ensure you’re getting the most out of your image ads on Facebook and LinkedIn: 1. When do image ads make sense?

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How Content Strategies optimize the number of followers on LinkedIn

Valasys

Once the B2B brands have been done with their LinkedIn pages, the next big challenge for them is to establish their brand equity through LinkedIn & attract an increased number of followers, for promoting brand visibility. Optimizing the total Number of Followers on LinkedIn.