Remove Correlation Remove Opinions Remove ROMI Remove Training
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Return on Marketing Investment: A Professional Services Primer

Hinge Marketing

There was so much distance between a given marketing strategy and its results that teasing out a correlation between cause and effect was difficult, if not impossible. Return on marketing investment — or ROMI — is a measure of a firm’s marketing efficiency. And chances are, there is some correlation between web traffic and conversions.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Focus group A focus group is usually a group made up of a new product’s target audience that scores the product based on opinion. Machine learning algorithms build mathematical models based on sample data or “training data.” If you link to an outside website, or one links to you, it is an external link.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Focus group A focus group is usually a group made up of a new product’s target audience that scores the product based on opinion. Machine learning algorithms build mathematical models based on sample data or “training data.” If you link to an outside website, or one links to you, it is an external link.

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90 CRO Tips from 42 Shopify Experts

Convert

They’ve been trained to think search is the quickest way to find what they need, which means the common UX is failing them. Rafael Romis, Founder of Weberous Web Design. Your HiPPO (Highest Paid Person’s Opinion) may often want something changed or improved on the website based on their opinion or what they like.