Act-On

OCTOBER 11, 2023

Responsibilities: Product launches Partner marketing Messaging and positioning Pricing (with Revenue or Finance) Competitive analysis Sales enablement Sub-teams and roles: Partner marketing Sales enablement Brand Marketing Brand Marketing handles “who you are” — they use storytelling to engage prospects, customers, and partners.

Paid Search Agency 177

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 177

Integrated B2B

JULY 28, 2020

When I tell people I work as a copywriter, I’m usually faced with a blank look or a slight nod of the head, followed by the question, “So what do you do?” Truth be told, I didn’t even know what a copywriter was when I applied for the job! Essentially, a copywriter is a content writer. A unique skillset. Need a fresh-eye?

Copywriting 52

Copywriting SME Paid Search Agency Storytelling 52

nDash

MARCH 9, 2022

This week, we have a business and health & fitness writer with a background in personal training; a former Microsoft developer with a passion for blockchain; a creative storyteller; and a small business, pet care, and gaming copywriter. My name is Hayley, and I’m a freelance copywriter, content writer, and content strategist.

Social Media 52

Social Media Copywriting Media Ideal Customer Profiles 52

accelerate agency

JANUARY 16, 2022

SaaS website copywriting needs to bring out features not typical to most product descriptions. That’s where SaaS copywriting comes in. Use the following links to quickly jump to a section: What is a SaaS copywriter? What is a SaaS copywriter? Let’s take a look at what a SaaS website copywriting actually does.

Copywriting 52

Copywriting Marketing Websites Paid Search Agency Content 52

accelerate agency

JANUARY 16, 2022

SaaS website copywriting needs to bring out features not typical to most product descriptions. That’s where SaaS copywriting comes in. Use the following links to quickly jump to a section: What is a SaaS copywriter? 9 top SaaS website copywriting tips to upgrade your content. What is a SaaS copywriter?

Copywriting 52

Copywriting Marketing Websites Paid Search Agency Content 52

Buffer

MARCH 18, 2019

While we don’t typically associate the art of copywriting with social media captions , the two are deeply intertwined. From specific writing techniques to the psychology behind bringing your stories and captions to life , you’ll leave today’s episode with several new copywriting tactics and strategies to try.

Copywriting 77

Copywriting Urgency Marketing Social Media Storytelling 77

EveryoneSocial

MAY 4, 2020

Whether you work in the marketing department or not, you’ve probably heard more industry experts and brands focused on storytelling. Brand storytelling has been around for years and you probably have numerous companies in your mind right now that tell great stories that often reflect their mission or brand values. .

Storytelling 70

Storytelling Paid Search Agency Mobile Advertising Marketing & Strategy 70

ClearVoice

NOVEMBER 4, 2022

A post to check out: A Masterful B2B Marketing, Unthinkable Storytelling Masterclass: Jay Acunzo on Marketing Smarts. You can select from categories including growth marketing, copywriting, brand, and referral marketing. Social media marketing blogs. Social Media Examiner. The Social Media Hat.

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

ClearVoice

MAY 14, 2024

They use various distribution platforms and tools, including social media and digital advertising, to maximize content engagement and visibility. The writer’s role is often not limited to writing.

Effectiveness 52

Effectiveness Content Paid Social Agency Work Management 52

Outgrow

SEPTEMBER 30, 2019

Copywriting Strategies You Need to Engage Consumers With Content. These five copywriting strategies will help you. But these benevolent intentions often turn into carbon-copy blogs and social media posts, paraphrasing the same ideas. Consider neuro copywriting and phonosemantics tricks. They sell ideas.

Copywriting 61

Copywriting Marketing & Strategy Content Outgrow 61

ConvertKit

MAY 14, 2019

We also like how Shanna Skidmore uses the common email copywriting practice of creating urgency and authority by using strong language that makes you feel like there’s more inside the email that you might want to learn. Learn the basics of conversion copywriting. Instead, you want to provide a lot of upfront value.

Copywriting 87

Copywriting Practices Ideal Customer Profiles Best Practices 87

Martech

MARCH 22, 2024

Brandwatch for consumer research on social media and influencer insights. Trendup AI for finding trending topics on social media. While roles vary between organizations, content production is often the responsibility of copywriters, designers and managers. Producing varied character descriptions for storytelling.

Marketing AI 114

Marketing AI Content Marketing Enterprise Management Planning 114

ConvertKit

MAY 14, 2019

We also like how Shanna Skidmore uses the common email copywriting practice of creating urgency and authority by using strong language that makes you feel like there’s more inside the email that you might want to learn. Learn the basics of conversion copywriting. Instead, you want to provide a lot of upfront value.

Copywriting 87

Copywriting Practices Ideal Customer Profiles Best Practices 87

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. The course curriculum covers the basics of blogging and storytelling. Modern Copywriting - Udemy.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

BOP Design

SEPTEMBER 16, 2021

Work with an Experienced Copywriter. Effective writing, which incorporates storytelling and connecting with the audience, takes years to learn. However, it’s unlikely any of them also have an advanced degree or experience in copywriting. The thought process? Read more: What to cut and what to keep in your content strategy.

B2B Thought Leadership 116

B2B Thought Leadership Thought Leadership Tips Allocation 116

Sprout Social

JUNE 1, 2022

At times, it might seem that social media managers are stuck in silos, focused more on brand awareness than direct revenue impact. One great example of a function closer to the bottom of the funnel that could be a force for great collaboration with social teams? Copywriting 2?? Storytelling. Social listening.

Social Marketing 112

Social Marketing Planning Work Management Peer-to-peer 112

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Social Media Blogs. Buffer Blog.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Martech

MARCH 17, 2023

Although these comments sound like a solid “no-go” for WriteSonic, I recommend you try it for other copywriting tasks like creating social media copy or landing pages. is a one-stop shop for long-form and sales copywriting. Pricing Try all features for free until you reach 2,500 words. Get MarTech!

Marketing AI 101

Marketing AI Copywriting Landing Pages FAQ 101

Marketing Insider Group

NOVEMBER 6, 2019

Use the power of storytelling, employee advocacy, and events to market your culture to the outside world. Harness the power of storytelling. Storytelling can be an incredibly effective marketing technique, as it helps your customers to believe in your mission and to actually become invested in the story of your business.

Product 204

Product Paid Search Agency Planning Storytelling 204

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Social Media Blogs. Buffer Blog.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

ViewPoint

FEBRUARY 8, 2016

Matt mentioned three critical roles within the dream team: a marketing technologist, a master storyteller, and a demand generation manager. While segmenting your target customers into personas is an essential marketing strategy, the true challenge in storytelling is creating compelling messages that drive revenue.

CMO 168

CMO Planning Storytelling Ad Building 168

nDash

NOVEMBER 10, 2021

Reach out to Lolly for blog posts, eBooks, email campaigns, social media, and web content. She’s an expert in content, email, and social media strategies that inspire the next generation of enterprise growth in multi-million dollar organizations. Melanie LoBue. and Success Magazine. John Heinz.

Marketing Budget 52

Marketing Budget Hubspot Budget Programs Enterprise Management 52

Circle Studio

APRIL 28, 2022

How marketers approach writing for social media, their website, and blog articles should differ from the language used for a technical whitepaper or a press release. It is important to distinguish between the mediums and acknowledge that a one-size-fits-all approach doesn’t work when it comes to copywriting.

B2B Marketing 78

B2B Marketing Work Management B2B Marketing Management 78

ClearVoice

NOVEMBER 2, 2018

Brand journalists can be a solid match for content marketing pieces because they’re naturally geared more for storytelling than for hard sells and product details. SEO copywriter/generalist. Generalist copywriters are jacks-of-all trades. Another level of generalists are SEO copywriters. Social media writer.

Copywriting 111

Copywriting Content Click Rate Social Media 111

Convince & Convert

OCTOBER 21, 2015

Keith Quesenberry has over twenty years of experience as an award-winning Associate Creative Director and copywriter. Keith’s new book, Social Media Strategy: Marketing and Advertising in the Consumer Revolution will be released later in October. How can we go further and apply storytelling to the board room?

Storytelling 120

Storytelling Advertising Agencies Paid Search Agency Copywriting 120

Convince & Convert

JANUARY 15, 2014

Website copywriter? I told him I’d like to begin selling some of my more robust copywriting lessons as information products, but I never have before. Social media. Barry Feldman is a freelance copywriter, creative director, and content marketing creator and consultant. It felt like you were talking to me.”

Copywriting 167

Copywriting Skype Conference Social Media 167

Binary Demand

MARCH 1, 2024

Its potential for storytelling and marketing is undeniable, making AI in B2B marketing and sales a transformative force, reshaping interactions with brands, information, and services. While AI may not fully master the nuances of dynamic, engaging copywriting, AI-powered marketing tools are available to enhance writing.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

Circle Studio

JULY 29, 2020

How marketers approach writing for social media, their website, and blog articles should differ from the language used for a technical whitepaper or a press release. It is important to distinguish between the mediums and acknowledge that a one-size-fits-all approach doesn’t work when it comes to copywriting.

Storytelling 88

Storytelling Work Management Ethics Copywriting 88

Metadata

MAY 19, 2021

Messaging isn’t copywriting. And copywriting is HOW you communicate that message across different mediums and channels. Just a simple framework like this offers a springboard for campaign copywriting. You can expand on individual key benefits in social media. Or test different benefit headlines in search.

Positioning 96

Positioning Campaigns Copywriting Paid Search Agency 96

Hubspot

MARCH 27, 2018

Like social media, email marketing, and emerging technologies such as artificial intelligence (AI), search engines are improving the way in which they deliver results to users every day. The Content Marketing Institute (CMI) is a hub for content marketers to learn and share insight on SEO, storytelling, social media, and more.

SEO 78

SEO Marketing Websites Search Engine Marketing Copywriting 78

Convince & Convert

APRIL 2, 2015

It’s brand storytelling at its best because it captures not only the company’s expertise, but also its passion. Recently, the Content Marketing Institute and MarketingProfs reported that social media, email newsletters, site articles, blogs, and video remain the most popular content marketing tools among B2B marketers.

B2B Marketing 152

B2B Marketing Paid Search Agency B2B Advertising Agencies 152

ClearVoice

SEPTEMBER 7, 2021

Now, think about the writing that accompanies your social media content. For your social media writing to be effective, you have to make your audience feel something — anything. .” Let’s start with a few guidelines to help your social media writing — no matter which platform you are writing for.

Social Media 98

Social Media Copywriting Effectiveness Media 98

ClearVoice

DECEMBER 2, 2021

McDonald’s shared the hourglass on digital displays as well as on its social media channels. This content marketing example shows the power of hashtags and social media. It may be possible that Red Bull is known more as an extreme sports storyteller than as an energy drink manufacturer. Geico Living.

Examples 115

Examples Content Marketing Paid Search Agency Content 115

Convince & Convert

FEBRUARY 1, 2016

Journey mapping has the power to revamp a brand’s key touchpoints through anecdotal storytelling and visualization. A Holistic Approach to Social Media. 76% of teens use social platforms. Create visual content and use links. Explicitly ask them to share. Maintain constant contact. Always be testing content formulas.

Top of Funnel 107

Top of Funnel Tips Digital Marketing Funnels Touchpoints 107

Hubspot

MAY 3, 2017

Social Media. Copywriting Blunders: Do You Make these 10 Common Mistakes? Copywriting Blunders: Do You Make these 10 Common Mistakes? " Social Media " by QuickSprout. Social Media Marketing " by edX. Diploma in Social Media Marketing " by ALISON. Social Media Marketing " by edX.

Class 101

Class Enterprise Management Online Marketing Work Management 101

Contently

OCTOBER 16, 2018

Jordan Zakarin : I have a full-time job writing for a media company’s news publication, but because it’s a niche publication, I’m allowed to freelance without worrying about many conflicts of interest. For the last few years, I’ve done freelance copywriting for a major e-commerce brand, on a project-by-project basis.

Work Management 167

Work Management Brand Identity Branding Paid Search Agency 167

Hubspot

APRIL 28, 2020

You might find a content manager taking the ownership over an editorial calendar, developing content topic strategy, data reports, managing social media accounts, or writing long-form editorial pieces. In order to deliver those stories, they'll need to be familiar with copywriting and editing.

Enterprise Management 100

Enterprise Management Work Management Marketing Management CMS Development 100