Sharpspring

DECEMBER 20, 2022

The value of copywriting is not to be underestimated. If you’re utilizing copywriting best practices and your copy holds their attention for that long, you have another 20 seconds to convince them to want to learn more. It’s the combination of many things (like load time, design, page usability). Then present a solution.

Copywriting 82

Copywriting Practices Best Practices Case Studies 82

Heinz Marketing

JULY 20, 2022

I also love words and language which is just one reason I got certified as a conversion copywriter last fall. To enhance my skills, I recently read Influence, New and Expanded: The Psychology of Persuasion (a gift from my copywriting mentor ). Reach out to me at sheena@heinzmarketing.com to get my personal and professional take.

Personalization 115

Personalization Marketing AI Copywriting Intent Data 115

Hubspot

DECEMBER 24, 2020

Here's why: Gone are the days of keyword-stuffed content designed only to drive up SEO values. To both boost up-front engagement and encourage immediate action, many businesses are leveraging a new approach: Direct response copywriting. What is direct response copywriting? Direct response copywriting is all about right now.

Copywriting 100

Copywriting Examples Tips Customer Satisfaction 100

Anyword

FEBRUARY 7, 2022

But at the heart of any successful email marketing effort is top notch email copywriting. What Is Email Copywriting? The content of messages – both subject lines and body – sent as part of an email marketing campaign is built through copywriting. Differences & Similarities of Email Marketing and Email Copywriting.

Copywriting 97

Copywriting Email Marketing Paid Search Agency Landing Pages 97

Unbounce

AUGUST 31, 2021

An AI copywriting tool able to generate content at the push of a button? Copywriters the world over shudder at the mere thought of it. But as this copywriter—who’s very much human—will tell you, there’s nothing to fear. Yeah, an AI copywriter can help with that. What is AI Copywriting? Will AI Replace Copywriters?

Marketing AI 145

Marketing AI Copywriting Landing Pages Work Management 145

Webbiquity

MAY 30, 2019

Customers and prospects have higher expectations than ever before for relevance and personalization, and marketers need to be prepared to meet those needs. According to a study from Infosys , 86% of respondents say personalization has at least some impact on their purchasing behavior. Update your personalization process regularly.

Personalization 245

Personalization Planning Paid Search Agency Marketing Automation Services 245

BOP Design

MARCH 3, 2023

As an experienced B2B web design agency , we know what it takes to design and build quality websites that convert. We also know that not everyone is comfortable in the design space or knows where to start when giving feedback on a website design. Read more: Planning tips for a B2B web design project.

Design 100

Design Tips B2B Copywriting 100

Anyword

APRIL 21, 2022

AI will continue to make massive strides in the fields of health care, education, transportation, and other industries, but what does this mean for the future of marketing and copywriting? So, what skills will marketers and copywriters need to focus on in order to make the most out of this evolving AI technology? Let’s dive in.

Marketing AI 97

Marketing AI Copywriting Cost Per Click Click Rate 97

Hubspot

DECEMBER 21, 2020

Ask any marketer who's responsible for copywriting about their writing process, and you'll quickly find out that there's no specific process to follow. Additionally, copywriting varies depending on your audience, purpose, and format — copywriting for an Instagram post, for instance, is entirely different than copywriting for a press release.

Copywriting 101

Copywriting Template Work Management Marketing Management 101

ClearVoice

SEPTEMBER 8, 2022

One of the most rewarding is B2B copywriting. B2B copywriters tend to be some of the most prolific. However, getting started in B2B copywriting isn’t as simple as opening up your laptop and beginning to write. B2B copywriters must understand the basics of marketing and sales. What does a B2B copywriter do?

Copywriting 52

Copywriting B2B Buyer Personas Paid Search Agency 52

ClearVoice

APRIL 27, 2021

Another way to increase your copywriting quality is to engage with your audience in a ‘call and response’ type of manner, Kerman says. Giving the prospect the ability to engage both with the copy and the design is a recipe for success,” she shares. . Talk like a real person. Practice the ‘call and response’ method.

Copywriting 105

Copywriting Tips Trigger Marketing Trust Marketing 105

Optinmonster

MARCH 7, 2024

Are you looking to find the best eCommerce personalization software for your site? Since hundreds of eCommerce personalization tools are available on the market, choosing the right one for your needs can be intimidating. In this article, I’ll show you some of the best eCommerce personalization software on the market.

Enterprise Management 60

Enterprise Management Marketing Automation Services eCommerce Marketing Management 60

Marketing Insider Group

APRIL 11, 2023

According to a recent study, 75% of consumers judge a company’s credibility on its website design, and 81% of consumers need to trust a brand before they make a purchase. Luckily, perfecting your website design, content creation, and other marketing tactics is simple when you work with digital marketing experts.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Anyword

FEBRUARY 1, 2022

Marketers and copywriters need to constantly find new and creative ways to beef up their website copy. So, that brings us to the question: First person vs. third person writing — which is best? Keep all web copy as brief as possible, and use white space and different design tactics to your advantage.

Personalization 97

Personalization Marketing Websites Copywriting Best Practices 97

Unbounce

DECEMBER 2, 2020

So, of course you’re constantly looking for ways to shrink the workload—and that includes beefing up your landing page copywriting skills to maximize conversions. You may be wondering what he can teach you about landing page copywriting. Visitors would just be reading about a snazzy new watch design. “Multiple hats … love ‘em!”

Landing Pages 145

Landing Pages Copywriting Tips Lead Scoring 145

Convert

JANUARY 16, 2023

And while good copy starts with hiring good direct response copywriters, it’s also the biggest stumbling block. There’s no universally recognized board that certifies copywriters or a singular path to greatness. What is Direct Response Copywriting? Direct response copywriting compels the reader to take action now.

Copywriting 52

Copywriting Curation Brand Identity Branding 52

Litmus

FEBRUARY 7, 2023

This month, I’m sharing my thoughts on email marketing and design trends submitted by email geeks for “ Email Marketing Trends in Focus for 2023.” Being able to specialize in email as a designer allows focus on email as a discrete design medium , which makes for a higher quality of work. Read on (or jump ahead!):

Email Marketing 89

Email Marketing Design Trends Work Management 89

KoMarketing Associates

OCTOBER 20, 2020

S2 recently published the “S2 Research Marketing Decision Makers & Marketing Firm Relationships Survey,” and participants were asked to rank how important they perceived seven common marketing tactics to be, ranging from public relationships to copywriting and design. Direct marketing and sales (4.6), copywriting and design (4.1)

Social Media 256

Social Media Tactics Customer Surveys Social Marketing 256

Tomorrow People

JUNE 29, 2017

However, it is clear that automation has implications for everyone in an organisation, whether you are a marketing executive, copywriter or digital designer. From the current landscape to what the future holds, we have explored the impact of marketing automation on the CMO.

Personalization 136

Personalization Copywriting CMO Marketing Automation 136

BOP Design

AUGUST 27, 2019

As such, as a copywriter, you’ll want to adjust the way you write for the web. When drafting or reviewing copy crafted to fit into a B2B web design , remember that websites are not read in a linear fashion. For website copy, consider how your copy will look in the B2B website design. Let’s jump in…. Website Copy Isn’t Linear.

Copywriting 52

Copywriting Marketing Websites B2B Media 52

Act-On

OCTOBER 11, 2023

For instance, you may want to represent that a designer will report to a creative director, but have a dotted-line relationship with the demand generation team. And any shared resources, like operations or analytics, should be clearly defined.

Paid Search Agency 180

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 180

Valasys

MAY 27, 2020

The art and science of writing your pieces of content in a way that suffices users’ search intent and is preferred by the search engine algorithms to rank on the SERPs, is called SEO copywriting. SEO copywriting is all about striking the right conversation with the customers.

Copywriting 64

Copywriting Conversion Rate SEO Conversion 64

Litmus

JANUARY 24, 2024

This month, we’re chatting with Najmah Salam —designer, copywriter, strategist, and former teenage graffiti artist. My meet-cute with email happened in my first role in the UK as a marketing assistant for an online personalized gifts company, and one of my many tasks was to create emails every week. What prompted that?

Communities 87

Communities Copywriting Peer-to-peer Consulting 87

Outgrow

SEPTEMBER 30, 2019

Copywriting Strategies You Need to Engage Consumers With Content. These five copywriting strategies will help you. You might want to consider the principles of design thinking when working on your content idea. Design thinking is about people, always. Design thinkers accept their mistakes and do not hesitate to make them.

Copywriting 61

Copywriting Marketing & Strategy Content Outgrow 61

Webbiquity

NOVEMBER 17, 2022

A landing page is a web page designed to drive one specific action (though a second action may be offered as an option). It also involves tweaking design and copywriting to make offers more appealing. It is important to use an interactive design that is attractive and engaging without being distracting.

Landing Pages 201

Landing Pages Optimization Conversion Rate Lead Scoring 201

ConvertKit

MAY 14, 2019

Whether you are a personal brand or a part of a larger organization, you can decide what formatting feels like the best fit for your email marketing strategy. No matter what you choose, you can make it work for you by assessing your brand personality. Custom Designed Email Signaturefrom Jen Carrington. Preview text.

Copywriting 87

Copywriting Practices Ideal Customer Profiles Best Practices 87

ConvertKit

MAY 14, 2019

Whether you are a personal brand or a part of a larger organization, you can decide what formatting feels like the best fit for your email marketing strategy. No matter what you choose, you can make it work for you by assessing your brand personality. Custom designed email signature from Jen Carrington. Preview text.

Copywriting 87

Copywriting Practices Ideal Customer Profiles Best Practices 87

Tomorrow People

MAY 17, 2012

It would be easy to think that online copywriting is here to stay in its current form. It might also be tempting to think that it’s clear how copywriting works for businesses. Online copywriting in its current state is not completely fit for purpose and offers only limited benefits to companies.

Copywriting 120

Copywriting Inbound Marketing Buying Cycle Landing Pages 120

Martech

MARCH 28, 2024

There’s also the likelihood of consolidation in the AI space, as well as the continued introduction of tools designed specifically for industries like marketing. Dig deeper: 6 ways to use generative AI for your marketing Marketing copywriting with AI Writing copy for ads, social media, email and more is a daily task for many marketers.

Marketing AI 124

Marketing AI Work Management Marketing Management Examples 124

Stevens & Tate

MARCH 20, 2024

Additionally, reflecting on past design decisions that may have fallen short is essential. A user-friendly design encourages longer visits and more interactions. An overly product-centric approach can lead to designs that don’t fully resonate with users. Identify any existing barriers to conversion and address them.

Marketing Websites 84

Marketing Websites Customer Satisfaction Lead Ranking Marketing & Strategy 84

Buffer

MARCH 18, 2019

While we don’t typically associate the art of copywriting with social media captions , the two are deeply intertwined. From specific writing techniques to the psychology behind bringing your stories and captions to life , you’ll leave today’s episode with several new copywriting tactics and strategies to try. – Pete Docter.

Copywriting 77

Copywriting Urgency Marketing Social Media Storytelling 77

Litmus

APRIL 18, 2024

Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team. Both consumers and business customers expect a level of personalization beyond “first name.”

Email Marketing 93

Email Marketing Marketing Automation Services Work Management Planning 93

Webbiquity

JULY 28, 2022

That’s why every firm must have well-designed product release emails. Allset effectively utilizes that in this email design. The email’s image showcases the site’s responsive design. This email from Carbonmade announcing new functionality includes a bright design, eye-catching visuals, and a straightforward layout.

Product 257

Product Effectiveness Template Marketing Automation Services 257

Litmus

MARCH 27, 2024

With Litmus Personalize live polls (available on all plan types) your subscribers can give you valuable feedback that you can use to inform your future campaigns. Dark Mode On average, around 35% of Apple email client users use Dark Mode, so it’s important to make sure you’re designing for this audience. Need help getting started?

Ideal Customer Profiles 92

Ideal Customer Profiles Click Rate Copywriting Newsletter 92

Unbounce

NOVEMBER 18, 2021

For small or one-person marketing teams, it’s never been more challenging to juggle SEO, PPC, leads, sales, sign-ups, community building, social media, website management, and on and on… (Deep breaths, this is just a blog—not another to-do list.). Find out how to make every word count with the Unbounce guide to copywriting.

Paid Content 143

Paid Content Marketing AI Landing Pages Personalization 143

Hubspot

NOVEMBER 11, 2020

Well, just as your website homepage is like the front door to your business, your blog's design -- much like a welcome mat -- is the front door to your business blog. That's why we've compiled some examples of blog homepages to get you on the right track to designing the perfect blog for your readers. Design Milk. Design Milk.

Design 101

Design Examples Best Practices Microsite 101

Marketing 261

DECEMBER 28, 2020

Instilling a design brief process can make or break a design project. I recently learned this the hard way after burning through a couple of thousand dollars on a design asset that was not at all usable. The first mishap I chalked up to working with a “bad designer” via an online marketplace.

Template 62

Template Design Creativity Deliverability 62