Martech

JULY 10, 2023

Think social media management, marketing briefs, email campaigns and, of course, content. I’ve been writing about these tools in my monthly XR/AI Marketing Brief. Moingeon discussed Doppl and his recently launched and wildly successful Hugo Boss metaverse quest during the XR Pub Crawl for marketing and communications.

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Marketri

JANUARY 29, 2024

I’ve written many blogs that explore how to use marketing to solve a business problem. With 2024 unofficially dubbed The Year of AI (at least on Wall Street), I find myself contemplating how this enabling technology can coexist with the human-centered marketing experience buyers crave today. It’s a real quandary for marketers.

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Martech

MAY 19, 2023

The marketing industry is no exception. But with all the hype, how can marketing leaders and their teams best determine how to utilize AI to benefit their work and customers? But with all the hype, how can marketing leaders and their teams best determine how to utilize AI to benefit their work and customers? Get MarTech!

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Marketing Insider Group

JULY 11, 2023

Ask yourself: Do your customers really value your content marketing enough to give up their contact info, email address, or even sign in with their social accounts? Plus, it’s usually copyrighted, which means it’s unique to the creator or platform you’re buying it from. But, it comes at a cost.

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Animalz blog

APRIL 18, 2023

There are already plenty of use cases for generative AI in marketing. Risk of copyright infringement and legal challenges. It’s not clear how a chat may credit its sources and how that can impact a marketing funnel.” Lack of copyright protection. The Copyright Office requires a ‘human author.’”

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Martech

APRIL 22, 2024

This has created a big marketing problem for Adobe and potentially a big legal problem for Firefly’s users. Brands at risk What that means is a lot of marketers for big brands who rely on Firefly are now looking for something that will ensure they have the legal right to use the images they create. But we don’t know that.

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ANNUITAS

FEBRUARY 13, 2024

“[A] growing contingent of marketers think gating content is a tacky, intrusive tactic that undermines the power of good content and exacerbates the tension between marketing and sales departments,” asserts Built In editor Hal Koss. That’s a strong statement, but reflects the prevailing winds. How did we get here?

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ClearVoice

APRIL 27, 2022

Beginning with this outlook can assist you with creating a clear direction for your marketing strategy. Many people begin the marketing process after completing the book, but you should have your plan before you start. Identify gaps in your market that you can fill through writing your ebook. Submit your work for copyright.

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Trade Press Services Newsletter

AUGUST 3, 2023

Should Marketers Use Artificial Intelligence to Generate Content? With AI tools that generate website copy, blogs, sales emails and social media posts at the click of a button, it’s easy to be tempted by the promise of quick and easy content production. This infringes on copyright laws and can open companies up to claims of plagiarism.

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Content Standard

APRIL 16, 2024

With advertising costs continuing to rise, marketers are leaning again into SEO as a more sustainable and cost-effective solution to overshadow the competition, grow brand awareness, and feed the digital funnel. In fact, 90 percent of enterprise marketers reported SEO as a key focus in 2023 and beyond, according to BrightEdge.

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Martech

SEPTEMBER 21, 2023

Dig deeper: Why we care about AI in marketing Q: It’s possible to imagine things that could be very disruptive to generative AI. The other relates to copyright. These models are based on, as you said, data that includes copyrighted data scraped from the web. Business email address Subscribe Processing. Get MarTech!

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Heinz Marketing

JANUARY 21, 2022

By Lisa Heay , Director of Business Operations at Heinz Marketing. We come back from the holidays, refreshed and ready to go, and for Marketing Operations people, it’s a great time to clean up and organize your systems, learn from the previous year, and prepare for what’s to come. . I know in my work life, it’s a good reset, too.

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Brandpoint

FEBRUARY 13, 2023

If you work in marketing, you’ve lost track of how many headlines about AI marketing and ChatGPT you’ve seen by now. The question for now is, what does the emergence of AI technology like ChatGPT, Google’s Bard and others mean for marketers? For the foreseeable future, human marketers are still relevant and needed.

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SmartBrief - Marketing

MAY 8, 2024

In education, companies should consider whether it makes more sense to speak face-to-face with students, rather than sending out a text or email communication — or whether teachers should be encouraged to speak one-on-one with students in the event of some type of crisis. It’s among SmartBrief’s more than 250 industry-focused newsletters.

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Marketing Insider Group

MAY 3, 2023

It’s no secret that artificial intelligence is quickly transforming the field of content marketing and search engine optimization. In hopes to make the B2B world a better place, Brody Dorland, co-founder of DivvyHQ , and I hosted a webinar to discuss our experiences and cautionary tales of using AI tools in content marketing and SEO.

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US Data Corporation

SEPTEMBER 10, 2019

Everything To Know About Cold Email Marketing. Cold email marketing is the practice of emailing an audience who didn’t subscribe to your mailing list – contrary to warm email marketing. Cold emails are meant to be personalized with the little information you have on the contact.

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US Data Corporation

SEPTEMBER 10, 2019

Cold email marketing is the practice of emailing an audience who didn’t subscribe to your mailing list – contrary to warm email marketing. Cold emails are meant to be personalized with the little information you have on the contact. The blacklist is what separates legitimate emails from spam emails.

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Salesforce Marketing Cloud

JANUARY 22, 2024

For many content marketing teams, last year started with “What the heck is generative AI?” At Salesforce, 2023 was the year our content marketing team started playing around with generative artificial intelligence (AI). Image created with DALL-E 5 ways Salesforce will continue to use generative AI in content marketing in 2024 1.

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SmartBug Media

APRIL 24, 2020

Tokens are part of the genius of Marketo, offering an incredible opportunity to streamline your marketing automation. Instead of having to edit every email in a program you clone, simply update tokens at the program or folder level and they will populate in your emails and landing pages. “In Types of Marketo Tokens.

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US Data Corporation

NOVEMBER 10, 2016

With more people buying online, email marketing is the perfect way to get through to your customers and prospects. Start planning your holiday email marketing now for a merry and bright sales season. Here are 4 holiday email marketing ideas to use this winter. . Holiday Gift Guide. Offer Free Shipping.

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US Data Corporation

MAY 20, 2017

[Case Study] Using Email Marketing to Grow Newspaper Ad Revenue. A case study exploring how one newspaper publisher increased their viewership and advertising revenue by sending targeted email blasts to non-subscribers. Case Study] Using Email Marketing to Grow Newspaper Ad Revenue was first posted on May 20, 2017 at 8:25 pm.

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US Data Corporation

MAY 20, 2017

[Case Study] Using Email Marketing to Grow Newspaper Ad Revenue. A case study exploring how one newspaper publisher increased their viewership and advertising revenue by sending targeted email blasts to non-subscribers. Case Study] Using Email Marketing to Grow Newspaper Ad Revenue was first posted on May 20, 2017 at 8:25 pm.

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Contently

JANUARY 3, 2023

This brings several ethical questions to the forefront, including: Who owns the copyright to AI-generated content? How can content marketers uphold AI ethics and use generative AI responsibly? Generative AI has the potential to revolutionize content marketing , but several ethical considerations must be addressed.

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Webbiquity

FEBRUARY 13, 2018

According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). We’re now long past the days of having to “sell” business executives on the value of social media for marketing. 89% of U.S.

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Martech

JULY 13, 2023

With creative workers across the board, including marketers, looking to a future of generative AI-powered content creation, some of the highest profile vendors of the disruptive technology are facing regulatory inspection and at least one lawsuit. Business email address Subscribe Processing. FTC Chair Lina Khan in a recent op-ed.

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US Data Corporation

FEBRUARY 20, 2017

[Case Study] Using Email Marketing to Drive Car Sales for Auto Dealerships. A case study detailing the successful “Email Matchback Program” that won over an automotive marketing agency – just when they thought that email couldn’t work for the auto industry. About the Client. Download now to read the whole thing!

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US Data Corporation

JANUARY 16, 2017

We all know that email relevancy is crucial in developing an engaging and successful email marketing strategy. Let’s be real – finding a completely irrelevant email in your inbox is straight-up annoying. Only 15% of American consumers consider the email marketing messages they receive to be frequently helpful.

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Content Marketing Institute

AUGUST 31, 2023

Technological disruption is par for the course in content marketing. We asked some experts presenting at Content Marketing World for their top AI tips and recommendations. Wendy Covey, co-founder and CEO, TREW Marketing The best way to use AI for content can be summed up by this phrase: “Say it better.”

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Martech

MAY 15, 2023

As martech and marketing operations leaders, this open access is both a blessing and a challenge. That experiment demonstrated that training MarTechBot with this site’s content would result in customized answers for marketers. New marketing ops roles. The potential rekindling of marketing-IT “infighting.”

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US Data Corporation

NOVEMBER 17, 2016

This is the perfect opportunity to use your email marketing to drive your sales and ROI whether you are a small business or one of the big guys. However, to do that you need to plan and formulate a marketing strategy. Here are 5 guidelines to follow while planning your Black Friday and Cyber Monday email campaigns.

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Martech

OCTOBER 12, 2022

Breathes there the email marketer who never had to send an “Oops!” ” email? So you say your marketing team never had to send an “Oops!” Conventional email wisdom says every marketer will have a medium-to-epic fail sometimes. Why you need an apology email strategy. Get MarTech!

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Martech

MARCH 14, 2023

As marketers explore this generative AI tool without restriction, CMOs must assess its impact along three key functions: content production, ideation and market research. Assessing ChatGPTs impact on key marketing functions 1. Dig deeper: Does ChatGPT pose an existential threat to marketers?

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Predictive Response

NOVEMBER 23, 2022

In crafting any email templates, specifically newsletters and any company branded email content, it is important to make sure your entire email captures the attention of your reader. The footer of the email should include elements like: Contact information. What is an Email Footer? This includes the Footer. .

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Martech

SEPTEMBER 1, 2023

From a marketing perspective, it’s essential to have a strategy that encompasses where and how you will use AI, establishing the guardrails to ensure that everyone is working to a common set of rules and parameters and a plan to make sure your data is ready to be leveraged by various AI applications. It holds true here.

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Excelsior Research

MARCH 8, 2021

DIGITAL MARKETING. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. DIGITAL MARKETING. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. Email: business@excelsiorresearch.com. Email: business.us@excelsiorresearch.com. Email: business@excelsiorresearch.co.uk. Digital Marketing.

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Hubspot

JUNE 10, 2013

I''m going about my business, happily editing a blog post, when I get an email from the head of HubSpot''s legal department. First, I asked our general counsel to forward me the email he''d received from the stock photography company. The Problems With Copyright Law and the Web. It''s a perfectly fine Thursday afternoon.

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ClearVoice

AUGUST 4, 2023

In the world of content marketing, artificial intelligence (AI) has evolved from a distant possibility to a staple tool for many businesses. Now, AI can create human-like text for social media, blogs, and emails. Most copyright laws in the US and elsewhere center on the premise of human authorship. Could you even tell?

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