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Your LLM Gets Its Data From Where??

Salesforce Marketing Cloud

You can’t know why the AI does what it does until you understand how the LLM was trained and where its data came from. It’s estimated that Wikipedia makes up between 3%-5% of the scraped data used to train off-the-shelf LLMs. LLMs trained on this data are versatile, and can generalize their knowledge to a range of topics.

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What is a Franchise Disclosure Document (FDD) and Why Do You Need One?

Hubspot

You’ll receive business guidance, marketing assets, training, and much more. This is where a Franchise Disclosure Document (FDD) comes into play. Here, we'll get a clearer picture of what this document is, review what it's used for, and offer some advice on when it's fit to sign. What is a Franchise Disclosure Document used for?

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The 5 best practices of digital asset management

Martech

They also help you avoid security issues with restricted and copyrighted assets. Train both new and experienced users Training is always prioritized when a new DAM is launched, and rightfully so. Users at all levels must be properly trained in the functionality of the DAM and the workflows and processes that surround it.

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The 6 Risks of AI Content

Animalz blog

Risk of copyright infringement and legal challenges. Generative AI has already created a host of questions that need to be answered: Is it ethical (or legal) to use scraped website data to train an AI model? Should artists be compensated for their role in building training data? Lack of copyright protection.

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The Responsible Approach to Generative AI

Content Standard

Generative AI tools, including image generators, have a well-documented tendency to generate discriminatory outputs. Foundational models are often trained on copyrighted works but don’t provide reliable sourcing in their results. They’re low-cost and easily accessible but also the most prone to risk and misuse.

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What Does AI Transparency Look Like? It Depends on Your Industry

Salesforce Marketing Cloud

This lack of transparency threatens privacy and security, and fosters uncompensated use of copyrighted content, according to Senate testimony by Ramayya Krishnan, dean of Carnegie Mellon University’s Heinz College of Information Systems and Public Policy. And that’s being charitable. There’s not much independent auditing happening, anyway.

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How to craft an effective AI use policy for marketing

Sprout Social

To gain a deeper understanding of this issue, it is important to delve into the mechanics of AI tools powered by generative pre-trained models (GPT). These tools rely on large language models (LLMs) that are frequently trained on publicly available internet content, including books, dissertations and artwork.