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Elevate B2B Marketing News Weekly Roundup: B2B Ecosystem Marketing, Growing Ad Markets, & LinkedIn Learning Expands

Top Rank Marketing

B2B growth plan: perfecting partner ecosystem marketing 45 percent of B2B marketing decision-makers at typical B2B organizations have said that new or renewed ecosystem partners were their primary revenue source, as more B2B companies have moved towards broadening their partner ecosystems, according to newly-published Forrester Research data.

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Is It Plagiarism or Jumping on a Trend? The Ethics of Social Media Content

Contently

The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike. Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like.

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Social Media Hacking: How to Protect Your Account

Oktopost

There’s no denying that social media has become an important part of a B2B marketing strategy. No other channel goes further in creating real relationships with your customers, and a community around your brand. However, no business can reap the benefits of social media if it’s not able to protect its accounts from hackers.

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Curating Content for Thought Leadership: How to Build Authority and Influence in your Industry

Scoop.it

In a survey conducted in 2022, Thought Leadership was an effective tool used by organizations to provide value to customers during tough times. In this article, we’ll explain how you can achieve this and stand out using it while connecting with more customers. What is Thought Leadership?

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How to post a video on YouTube: The complete guide

Sprout Social

Publishing regular (and high-quality) content on YouTube should be a part of any strategic social media plan. 9 publishing tips to grow your YouTube channel. The platform’s user-friendly interface requires only a few clicks to publish your videos. Find the video you want to publish and select it to start uploading.

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How to Use Data for Content Curation

Scoop.it

Content curation can help you take over social media and boost your site’s traffic. In this sense, content curation is the act of planning, collecting, organizing, and sharing valuable content on social media or other relevant sites. To decide what to publish, you first need to find out what your audience wants and needs.

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36 Updates Content Marketers Can Be Thankful for in 2018

ClearVoice

Young adults can’t get enough social media. 18-29-year-olds use at least one social media site—meaning you have plenty of opportunities to try to reach them. A study released this year found that people who use social media during work (like you) tend to be more motivated and creative in solving problems.