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5 Tips to Optimize Conversion Rate for Your Email Campaigns

SendX

Conversion rate optimization (CRO) is essential to turn people from just looking at your emails into actually doing something, like buying your product or clicking on your link. It's more than writing compelling emails and understanding your audience.

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Lead Scoring Model: Building a Framework to Drive Conversion

Act-On

Follow these important tips to get set up for migration success. Missing key data points If a lead leaves important fields blank, like a phone number or company name, they likely aren’t ready for a conversation. Pro tip: make sure this decision is not made in a silo. So loop in Product, because they will have those insights.”

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Conversion Rate Optimization: 10 Fast Tips for Busy Marketers

SmartBug Media

Conversion rate optimization (CRO) can be one of the biggest challenges marketers face; after all, high volumes of traffic don’t pay the bills. Many marketers truly believe they’re doing everything right when it comes to providing an optimal conversion journey for their visitors. What Is Conversion Rate Optimization?

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Tips and Tricks to Use Email Analytics for Better Conversions

SendX

The click-through rate reflects the effectiveness of your conversion efforts, and you can calculate it by dividing the number of clicks by the number of delivered emails, and then multiplying it by 100. 3) Unsubscribe rate You won’t be able to generate conversions if people are not interested in interacting with your emails.

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A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns. Critical tips for maximizing landing page conversions. You’ll learn: How to write focused, effective emails that drive action.

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8 tips to boost your video conversion rate

Sprout Social

Driving conversion through compelling video is a common goal in social media video marketing. Video content is a must for brand awareness and reach, but to continue justifying investments, teams need strong video conversion rates too. A strong conversion rate is a quantifiable way to make a case for more video resources.

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Is Conversational Content Finally a Reality?

Marketing Insider Group

Stop shouting at your audience and start having conversations with them. The best way to do this is through conversational content. Conversational content is more than just a marketing strategy. Writing conversational content for your audience means speaking their language, understanding their needs, and making them feel heard.

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How Sales Enablement is Supporting Social Selling in 2022

Speaker: Brynne Tillman CEO | LinkedIn Whisperer at Social Sales Link

Profile Branding Tips for Your Sales Team. A How-To Guide for Your Sales Reps to Take Inventory of Their Connections and Start Conversations. In this 1-hour session, Brynne Tillman from Social Sales Link will teach: What Sales Professionals Believe About LinkedIn. What Many Sales Professionals Are Doing Wrong.