• EMEDIA B2B WHITE PAPERS  |  FRIDAY, MAY 27, 2016
    [Conversion, Interactive] 3 Keys to Getting Sales-Qualified Leads
    conversion numbers into a far more fruitful range. As the only interactive, conversational nurturing option, telenurturing allows you to: • Ask qualifying questions and collect feedback. conversation. phone than respond to email. • Use an interactive exchange to build brand trust. i3 Keys To Getting. sales team.
  • CHIEFMARTECH  |  FRIDAY, MAY 27, 2016
    [Conversion, Interactive] The radical NoMQL movement in content marketing
    No more spam nuture emails or phone calls from marketing or sales people, aggressively pushing me towards the next step in their funnel? I get the content I want, when I want it, without jumping through hoops, and then I decide if and when I want to pursue a closer relationship. Say what? In the fine print: your mileage may vary. Really!
  • ACT-ON  |  THURSDAY, MAY 26, 2016
    [Conversion, Interactive] Digital Darwinism: Where Do You Stand?
    In a recent conversation over coffee, my friend Matt Cannell – a very talented digital marketer – nailed it. If you do recognize those signs, here’s a three-step strategy to help you help your client: Plan for lots of educational conversations and to support your point of contact with plenty of ammunition to deliver to the executive suite.
  • ACT-ON  |  WEDNESDAY, MAY 25, 2016
    [Conversion, Interactive] 5 Ways to Help Inside Account Executives Build Their Own Pipeline
    Try this: In order to determine the quantity of opportunities that your sales reps need, do this: First , draw your funnel out on paper or whiteboard, including the conversion rates. You want to create opportunities that allow for the biggest amount of quality interactions in the shortest amount of time. You go after low-hanging fruit.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 24, 2016
    [Conversion, Interactive] 5 Ways to Boost B2B Sales Through LinkedIn Social Selling
    Having access to the content that they like and share is paramount to having a strong conversation with them. It shows me that the rep is actually interested in having a relationship with me and that I’m not just closed won business. How much you interact with others. You’ll be able to find even more prospects because of this.
  • ACT-ON  |  TUESDAY, MAY 24, 2016
    [Conversion, Interactive] Demand Generation 101: 7 Tactics For Generating High Quality Leads
    From there, the lead is nurtured from that first interaction along a journey to the consideration phase where marketing passes the qualified lead off to sales. Marketing can re-engage those leads, and try to again reach that benchmark level of interaction to return them back to sales for further conversations. The players.
  • 6SENSE  |  MONDAY, MAY 23, 2016
    [Conversion, Interactive] Myth Busters: 4 Misconceptions About Predictive Intelligence
    Inevitably, the conversation leads to a discussion about what data is truly predictive of a prospect or account being in an active buying cycle. These conversations have allowed me to see a pattern of how the 6sense approach to predictive intelligence is fundamentally different from anything else we’re seeing in the market. Bingo! Or
  • CONTENTLY  |  FRIDAY, MAY 20, 2016
    [Conversion, Interactive] Inside the UK Government’s Controversial Content Campaign to Stay in the EU
    Little, then, has changed from 1975, when Britain last held a referendum on its relationship with Europe. The Leave campaign might have fewer Facebook fans than its rival, but it has driven more than 1 million page interactions in the last month, more than double Britain Stronger in Europe. Content Marketing European Union Featured U
  • MODERN B2B MARKETING  |  THURSDAY, MAY 19, 2016
    [Conversion, Interactive] [Infographic] Why Creating A Personal Online Experience Is Critical
    And these buyers not only expect your website to be a resource, but they expect it to be personal, especially if you already have a relationship with them. It’s the main interaction channel between your company and your customers, especially when it comes to driving conversion. It all starts with web personalization. 
  • CONTENT STANDARD  |  WEDNESDAY, MAY 18, 2016
    [Conversion, Interactive] Where Did Your Email Marketing Strategy Lose Its Way?
    That’s a problem for marketers, who lean on the channel to maintain consumer relationships and still see the value in direct communication and engagement at the individual level. In other cases, email content is more dynamic and interactive , sometimes using real-time data and technology to create a more engaging experience.
  • 3D2B  |  TUESDAY, MAY 17, 2016
    [Conversion, Interactive] Inbound Lead Conversion Tips You Need to Know
    Inbound leads without a strategy for conversion are like kindling and logs without a match. You can find it in these inbound lead conversion tips. . Level of interest demonstrated through the individual’s interaction with your web content and emails. As a B2B marketer, it’s easy for you to get caught up in lead generation.
  • HUBSPOT  |  MONDAY, MAY 16, 2016
    [Conversion, Interactive] The 5 Most Common Mistakes Made By Veteran Inbound Marketers
    Creating personas requires more than just a couple of conversations and writing out a paragraph or two describing who they are. If the interaction was perceived as an IT issue, rather than an HR issue, it represented problems for their efforts. The conversion paths were clear. Keeping them up-to-date is even harder.
  • CONTENT STANDARD  |  MONDAY, MAY 16, 2016
    [Conversion, Interactive] What’s the Difference Between an Experience and a Customer Experience?
    After reading story submissions, I’ve landed on an idea of how CX and experience play together in a brand-to-buyer relationship: Customer experiences are scenes in the life experience of a person. I’d first like to credit Robert McKee for pointing me in this direction. Today, eMarketer projects e-commerce sales will surpass $3.5
  • CONTENT STANDARD  |  MONDAY, MAY 16, 2016
    [Conversion, Interactive] What’s the Difference Between an Experience and a Customer Experience?
    After reading story submissions, I’ve landed on an idea of how CX and experience play together in a brand-to-buyer relationship: Customer experiences are scenes in the life experience of a person. I’d first like to credit Robert McKee for pointing me in this direction. Today, eMarketer projects e-commerce sales will surpass $3.5
  • HUBSPOT  |  FRIDAY, MAY 13, 2016
    [Conversion, Interactive] The "Majority Illusion": A Mind Trick That'll Change Your Approach to Influencer Marketing
    If your influencer marketing strategy aims to achieve conversion-based goals, such as getting people to sign up for a free trial or buy your product, partnering with niche influencers may yield the best results. They have closer relationships with their audiences, and they are more influential within their circles. Intrigued?
  • INFLUITIVE B2B  |  THURSDAY, MAY 12, 2016
    [Conversion, Interactive] The One Thing Your Account-Based Marketing Strategy Is Missing
    Today’s empowered customers expect the interactions they have with your sales and marketing teams to be highly personalized and relevant—which can make striking up valuable conversations with prospects challenging. Advocate marketing: social proof, stronger relationships. Create your dream ABM program! And advocacy works.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 12, 2016
    [Conversion, Interactive] Live From The Marketing Nation Summit Sessions: ABM, Content Marketing, Women In Tech and More
    Content shouldn’t be all about selling your product; it should give your audience something of value to build relationships with them. On average, it takes 12-18 months to build loyal relationships with an audience. These conversations and openness enable them to be much more flexible and trusting. happier customers).
  • SALES ENGINE  |  THURSDAY, MAY 12, 2016
    [Conversion, Interactive] Why Perfect Branding Isn’t Enough to Connect with Buyers
    This relationship was not always about the sale. Replicating sales conversations digitally Great content does what a traditional hardworking salesperson used to do: it shows up everywhere. It’s only the tools and techniques that have changed to help replicate these conversations digitally. It bred credibility. Content Strategy
  • IKO-SYSTEMS  |  THURSDAY, MAY 12, 2016
    [Conversion, Interactive] The Most Effective Inbound and Outbound Marketing Tactics
    To drive profitable action through the three distinct stages of the buying cycle, keeping your company at the forefront of customer thinking will create an eventual conversion. Inbound lead generation requires capturing leads with lead magnets and landing page conversions. But what tactics are best? And why? – Webinars. Content.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 11, 2016
    [Conversion, Interactive] Live From Marketing Nation Summit: Day 2 Keynote – Step Up, Shape Up, and Fight On
    relationships built through digital interactions. Jamie advised that to build lasting, loyal relationships with them, from digital and beyond, it’s not enough to just know what they want. Enjoys engaging in conversations. This afternoon’s keynote brought great insights, celebrations, and inspiration.  Step Up Your Game .
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 11, 2016
    [Conversion, Interactive] Live From Marketing Nation Summit: Day 2 Keynote – Step Up, Shape Up, and Fight On
    relationships built through digital interactions. Jamie advised that to build lasting, loyal relationships with them, from digital and beyond, it’s not enough to just know what they want. Enjoys engaging in conversations. This afternoon’s keynote brought great insights, celebrations, and inspiration.  Step Up Your Game .
  • SNAPAPP  |  TUESDAY, MAY 10, 2016
    [Conversion, Interactive] The Need-to-Know About Bottom-of-the-Funnel Marketing Content
    The two marketing entities are more linked now than ever before, and their relationship is generally made of three different categories. Customer Relationship Management (CRM). Learn how interactive content can accelerate your buyer's journey and increase conversion!  . The sales funnel and content. Varied. Specific.
  • BIZIBLE  |  MONDAY, MAY 9, 2016
    [Conversion, Interactive] Core Competencies of the Marketing Operations Leader: Setting Up The Marketing & Sales Technology Core [PART 1 of 4]
    Build strong relationships with leadership team through the delivery of metrics and governance of analytic processes. Generally, they track things like impressions, clicks, and if you choose to implement their conversion pixel on your website, they can track conversions (a specific user behavior on your website, typically a form fill).
  • NUSPARK  |  SATURDAY, MAY 7, 2016
    [Conversion, Interactive] LinkedIn for B2B Marketing and Sales: What’s Missing?
    quick glance through a person’s profile yields many things: skill endorsements, company connections, participation in groups and discussions, where they went to college, where they’ve worked before, what they share, what they publish—a host of valuable information that can help us connect (and converse) with buyers. No surprise there.
  • CONTENTLY  |  TUESDAY, MAY 3, 2016
    [Conversion, Interactive] 4 Ways to Make Friends With Legal and Get Content Out Faster
    Compliance and marketing have a notoriously complicated relationship. ” The conversation soon turns to tactics. Interactions are quick and pleasant instead of slow and painful. It’s difficult to find a more frustrated person than a junior marketer or account manager responsible for motivating another department.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 3, 2016
    [Conversion, Interactive] Are you ready for the mega-shift from social media to private media?
    ” Facebook is the social network for most of the world, yet their major investment is in the development of private Facebook Messenger, including bots that would help companies scale “human” interaction through the service. Conversational moments — Today a brand goal on social media is mass relevance.
  • IKO-SYSTEMS  |  MONDAY, MAY 2, 2016
    [Conversion, Interactive] The Amazing Power Of Multi-touch Lead Engagement
    Now, while every company would love to be able to generate an intimate, plant-based relationship with its customers, this is not possible in many cases. This is because, as times have changed and so have our interactions with media types, customers appreciate and respond to a more stimulating approach. This is part of business.”.
  • HUBSPOT  |  MONDAY, MAY 2, 2016
    [Conversion, Interactive] 11 Helpful Resources for Improving Your Business Skills
    While online mentorship is great, relationships grounded in quality time in-person time are usually a lot more effective. Their courses are a myriad of lectures, interactive exercises. Whether or not business school is worth the investment is a hot topic these days. Business" is quite a versatile topic with many components. Rossotti.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 28, 2016
    [Conversion, Interactive] 4 Ways to Make Your Mobile Marketing Stand Out
    Today’s mobile user picks up or glances at their mobile phones up to 200 times each day and 75% of those interactions are just to glance at who called, what meeting is next, or what sale just started. With mobile marketing , you only have few seconds to make or break the relationship with your app users. Offer Choices.
  • BIZIBLE  |  WEDNESDAY, APRIL 27, 2016
    [Conversion, Interactive] 4 Types Of MarTech Stacks With Big Implications For Marketing Operations
    How companies structure their stacks is reflective of marketers’ goals , priorities, analytic processes, and relationships to customers. MongoDB, DemandBase and Ion Interactive are great examples of the one direction theme. It’s the point of the Stackies award , organized annually by the MarTech Conference. But there’s more to it.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 27, 2016
    [Conversion, Interactive] 10 Ways to Engage Your Audience with Interactive Content
    Author: Katherine McAdoo As an interactive content designer, I like to compare myself to a baker. Why interactive? Not only does interactive content look better aesthetically, but it also reduces the amount of information your audience has to process at one time. Utilizing charts in an interactive way can be tricky, but useful.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 27, 2016
    [Conversion, Interactive] Keep Up with the Evolving Consumer by Using Data
    At the end of the day, marketers are communicating with prospects and customers to cultivate and duplicate the personal relationships and interactions that used to take place in-person between a salesperson or shop owner and their customer. All this is on top of an easy and no-hassle transaction. Creating a Solution. Product News
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 27, 2016
    [Conversion, Interactive] Newly Released Innovations for Oracle Marketing Cloud Has Something for Everybody
    Specifically, new innovations and integrations across our stack help marketers connect their audience data, orchestrate cross-channel interactions and optimize the customer experience. This morning, Oracle Marketing Cloud announced new enhancements that help marketers reduce the complexity of this chaotic ecosystem. stakeholders.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 25, 2016
    [Conversion, Interactive] 3 Key Takeaways from Social Media Marketing World
    Provide great content on a consistent basis to grow your audience, but take it a step further and continue to engage with them to create lasting relationships. Thank them for sharing your content, mention them in conversations, and reply when they ask questions. Content is King, and Engagement is Queen. Be transparent in your content.
  • ACT-ON  |  MONDAY, APRIL 25, 2016
    [Conversion, Interactive] 10 Very Smart People Weigh In on How to Rethink Marketing
    That may sound a bit crass, since we all like to talk about optimizing the customer relationship. In the future, this goal may change as we move away from pursuing transactions with individuals to creating long-term relationships that include many transactions. It wasn’t exactly a random survey. How might you do that? 2.Daniel Newman.
  • FATHOM  |  THURSDAY, APRIL 21, 2016
    [Conversion, Interactive] This Week in Publish or Perish: What’s Wrong with LinkedIn’s Social Selling Index?
    Jeff and Jon talk about the ability of SSI—a function of LinkedIn Navigator—to measure relationships. It has really matured since then as a space to scale relationships. The 4 th element is Building Relationships—which we both have high scores in. This week’s episode again features Jon Pogact, Director of Marketing at Fathom.
  • ACT-ON  |  THURSDAY, APRIL 21, 2016
    [Conversion, Interactive] Happy #GetToKnowYourCustomersDay
    This highlights a bigger challenge many marketers experience, which is how to help their companies keep and grow their customers after the sales conversion. When you have that know-your-customer mentality, it’s much like a relationship with your partner or spouse. Keeping your customers makes good business sense. But they are.
  • ION INTERACTIVE  |  WEDNESDAY, APRIL 20, 2016
    [Conversion, Interactive] How Interactive Marketing Can Increase Website Conversions
    Anna Talerico, ion interactive's EVP and co-founder. Good marketers know that getting customers to do something is the first step to building a solid relationship, but the days of the basic, bottom-of-the-page call to action are probably a thing of the past. Adding interactive content can actually lower bounce rates. The result?
  • ONALYTICA B2B  |  WEDNESDAY, APRIL 20, 2016
    [Conversion, Interactive] Digital Marketing 2016: Top 100 Influencers and Brands
    Finally; build relationships, be yourself and push your name through social media. Adblocking was part of a huge conversation in 2015, and my guess is that the reaction to this growing technology is going to mimic how entrenched players have reacted to technology leaps in the past — by trying to legislate it away. IBM Interactive Exp.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 20, 2016
    [Conversion, Interactive] 3 Social media lessons I learned from my painful hospital stay
    So every time you have to deal with a challenging client or person online, you can ask yourself: are you reacting with your lizard brain, going full fight response, killing the interaction, or are you acting from a place of potentiality? By Mars Dorian, {grow} Contributing Columnist. ” Social media debates have never improved my life.
  • CONTENTLY  |  TUESDAY, APRIL 19, 2016
    [Conversion, Interactive] The Customer Service Arms Race
    Answering customer questions lies in a gray space between CRM (Customer Relationship Management), basic product support, and content marketing. Initial interactions are automated, and the software posts a message in the chat that estimates how much time it will take someone to answer. Chat with us. Have a question about Olark?”
  • HINGE MARKETING  |  TUESDAY, APRIL 19, 2016
    [Conversion, Interactive] Measuring Your Marketing ROI and Effectiveness
    Conversions — Driving traffic to your website is only part of marketing’s role. You want to track both the number of conversions and your conversion percentage , because a sway in your traffic may alter your view. Most professional services just start tracking here using a CRM , or customer relationship management, platform.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 18, 2016
    [Conversion, Interactive] How Brands Can Create Lasting Relationships on Social Media
    Author: Lisa Marcyes When I think about what makes social media so unique, I always come back to one thing: relationships. Nowadays, getting to know your audiences and building relationships with them is easier than ever. Here are four ways to create lasting relationships with your followers on social media: 1. Show Up.
  • KAPOST  |  MONDAY, APRIL 18, 2016
    [Conversion, Interactive] The Easiest Ways to Measure Marketing ROI
    The marketing and sales departments are a package deal in terms of their symbiotic relationship, so it’s likely that their efforts can be divided in a 50/50 percentage. Use a target conversion rate to determine how many closed deals are needed by the end of each sales cycle. Every business is on a quest to measure marketing ROI.
  • HUBSPOT  |  THURSDAY, APRIL 14, 2016
    [Conversion, Interactive] How the News Feed Algorithms Work on Facebook, Twitter & Instagram
    It's calculated based on the positive feedback (video views, conversions, etc.) In summer 2015, Facebook surveyed users on how they interacted with video on their News Feeds and found that that many people who were interested in a given video didn't necessarily Like it, comment on it, or share it with their friends. Let's dive in.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 13, 2016
    [Conversion, Interactive] Thunderhead ONE Provides Powerful Journey Orchestration
    ONE provides its own Javascript tag to capture Web and email interactions and a SDK to connect with mobile apps. The system will automatically replicate the structure of imported data, maintaining relationships between different data elements. One conversation can include several messages in different channels. until recently.
  • AMPLIFINITY  |  TUESDAY, APRIL 12, 2016
    [Conversion, Interactive] Digital Humanism takes on its most exceptional form in referral tracking programs
    But more specifically, an extreme form of automated communication became a highly adopted manner of outreach to prospects for B2Bs to the degree where personalization and human relationships were almost completely discounted (as opposed to referral tracking programs). Powerful relationships are at a referral program’s core.
  • ION INTERACTIVE  |  TUESDAY, APRIL 12, 2016
    [Conversion, Interactive] 10 Ideas for Personalizing Your Content
    At ion interactive, we leverage personalization to speak to marketers at each level. This can be accomplished easily with tools like ion interactive and the creative studio. For example: You can understand where users are gravitating and hopefully use that for better conversations or out reaches. According to Scott P.
  • FATHOM  |  MONDAY, APRIL 11, 2016
    [Conversion, Interactive] Abandoning the Marketing Campaign: How to Think Long Term
    This framework is the marketer-audience conversation. Shifting from Campaigns to Conversations. While marketing campaigns have a ‘one and done’ mentality, marketing conversations require sustained attention and long-term future focus. It is advancements such as these that are driving the shift towards conversation.
  • VIDYARD  |  MONDAY, APRIL 11, 2016
    [Conversion, Interactive] A Marketer’s Guide to Advertising on Facebook and Instagram with Video
    Finally, you can also reach out to those who have interacted with your page and their friends (i.e. increase in conversions and 40% decrease in cost-per-click just from the ad that featured the ‘Learn More’ CTA button. You’ll want to set up conversion tracking to see the impact your ads will have. Facebook Video Advertising.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 11, 2016
    [Conversion, Interactive] 15 Amazing ways social media is changing the world
    The reports show how social media is now woven into the texture of the relationships of Chinese factory workers, young Muslim women on the Syrian/Turkish border, IT professionals in India, and poor children in Brazil. These are real conversation starters and I hope you’ll let me know what you think in the comment section.
  • ONALYTICA B2B  |  WEDNESDAY, APRIL 6, 2016
    [Conversion, Interactive] Cyber Security and InfoSec: Top 100 Influencers and Brands
    Furthermore, changes in the ways that humans interact and communicate with one another have created extraordinary opportunities for criminals and other hackers; in order to succeed at delivering adequate protection, information security plans and the technologies utilized to implement them must incorporate mechanisms to addresses human weaknesses.”
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 6, 2016
    [Conversion, Interactive] [Report] Six Stats That Show That Marketing Is on the Verge of Yet Another Major Shift
    The findings describe how marketers are taking advantage of the rapid-fire innovations in digital technology to reshape their brand’s relationship with customers. Here This will be driven by billions of possible interactions between a company and its customers, forcing CMOs to manage staggering amounts of complexity.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 4, 2016
    [Conversion, Interactive] 6 Engagement Marketing Lessons from Successful Video Bloggers
    Personal conversation is not only more engaging, it also builds trust. And going back to the previous point about treating people like people, Ron uses a personal tone to encourage his audience to take action, as if the person is right in front of him and he’s having a conversation with them. More than you might think. Treatment.
  • CEROS  |  WEDNESDAY, MARCH 30, 2016
    [Conversion, Interactive] Storytelling Lessons from Film: Crafting Beginnings and Endings
    This post, Storytelling Lessons from Film: Crafting Beginnings and Endings , written by Ted Karczewski , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. As a content marketer, you have a different relationship with introductions and conclusions. Happy reading! Was it the lead character’s flaw or temper?
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MARCH 29, 2016
    [Conversion, Interactive] Hive9 Marketing Performance Management Includes Customer Journey Optimization
    This still isn't a purely objective process because some human or machine judgement is still needed to exclude irrelevant details, assign interactions to journey stages, and select the most important sequences. Each plan can have a marketing funnel with its own set of stages and targets for conversion rates, velocity, and deal size.
  • FATHOM  |  TUESDAY, MARCH 29, 2016
    [Conversion, Interactive] Killing Marketing Fear: Don’t Be Afraid To Give it Away
    Especially when people have no reason to trust your business , you need to give them something that leaves a favorable impression and builds the relationship. Meaning: When a buyer is in the initial phases of interaction with you, you should nurture the positive impression and give away something of value in order to earn trust.
  • HINGE MARKETING  |  TUESDAY, MARCH 29, 2016
    [Conversion, Interactive] Creating Stronger Brand Value Wins More Business
    By strategically developing your brand value, you can foster strong relationships with clients and prospects and build a stronger path to new business. In other words, the relationships and experiences you have with everyone in your industry can influence your reputation. It must be reflected in everyday interactions.
  • WEBBIQUITY  |  TUESDAY, MARCH 29, 2016
    [Conversion, Interactive] The Basics of B2B Social Media Marketing Strategy
    Regardless of the platform or network, B2B social media marketing is most effective for accomplishing three objectives: Building relationships: Particularly on networks like Twitter, Pinterest and Instagram, people will follow your company long before they will give up their email address or pick up the phone to call you.
  • HINGE MARKETING  |  TUESDAY, MARCH 29, 2016
    [Conversion, Interactive] How Developing Your Brand Value Can Win You New Business
    By strategically developing your brand value, you can foster strong relationships with clients and prospects and build a stronger path to new business. In other words, the relationships and experiences you have with everyone in your industry can influence your reputation. It must be reflected in everyday interactions.
  • HUBSPOT  |  MONDAY, MARCH 28, 2016
    [Conversion, Interactive] Want to Work Better With Your Freelancers? Here are 9 Things They Wish You Knew
    So to help you establish a more productive working relationship with your contractors, I put together a list of things I always wished my customers knew about freelancing. In fact, don’t limit interactions with freelancers to just your own. Let them clue you in on how to get the most from the relationship with them.
  • DISCOVERORG  |  THURSDAY, MARCH 24, 2016
    [Conversion, Interactive] Always Be Connecting: 5 Personalities to Prospect
    Below, we’ve outlined five distinct prospects you might interact with on any given day, along with a quick guide to speaking their language: 1. Don’t be afraid to offer big ideas, as long as you have plenty of stats to back them up. (A Commander will take charge of a conversation, so be prepared for rapid fire questioning.).
  • HUBSPOT  |  THURSDAY, MARCH 24, 2016
    [Conversion, Interactive] Find Your Most Engaged Members and Donors with Inbound Marketing
    This process, known as conversion optimization--known in the for-profit world as the act of transforming website visitors into first-time customers and first-time customers into repeat buyers—is one of the pillars of inbound marketing. That’s why it’s essential that you to identify and build marketing programs around this audience segment.
  • SNAPAPP  |  WEDNESDAY, MARCH 23, 2016
    [Conversion, Interactive] Emails Falling Flat? 5 Steps to Make Your Email Marketing Resonate
    Email is more personal than social media — it builds one-to-one relationships rather than networks. If you use behavioral data and feedback from interactive content to discern your audience’s pain points, you set the groundwork for a real relationship. . Make a Conversation. You just wrote a  magnetic email subject line.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 23, 2016
    [Conversion, Interactive] Power to the Publishers: Content Is Going Full Throttle
    Instead, we started understanding the need to communicate without selling, to build relationships with our prospects and customers, and to personalize these messages based on each unique buyer. The majority of a buyer’s journey is self-directed before they interact with you and they’re doing this research everywhere, even on the go.
  • SNAPAPP  |  TUESDAY, MARCH 22, 2016
    [Conversion, Interactive] Why Interactive Video Powerfully Fuels Personalized Marketing Automation (And How to Get Started)
    The Value of  One-on-One Conversations. Using video to have effective one-on-one conversations with your customers  is essential for the growth of your content marketing plan. marketing automation campaign or nurture stream is only as good as the information gained by content interactions. Could there be a better way? There is!
  • SALESFUSION  |  MONDAY, MARCH 21, 2016
    [Conversion, Interactive] 5 Ways to Improve Customer Retention with Marketing Automation Tools
    Retaining Customers Requires Strengthening Relationships. Although existing customers have already gone through your buyer’s journey once before, it’s still up to your marketing team to help guide them through time and again in order to strengthen the relationship and identify new paths those customers may not have traveled before.
  • ACTIVEDEMAND  |  FRIDAY, MARCH 18, 2016
    [Conversion, Interactive] Predictive Personalization and Call Tracking
    In predictive personalization, the magic begins when every single interaction – from website to email to mobile – is tailored for a custom audience of one, instead of bulk communication blasts or high-level segmentation. Predictive Personalization and Call Tracking The benefits associated with personalization don’t stop at email.
  • AMPLIFINITY  |  FRIDAY, MARCH 18, 2016
    [Conversion, Interactive] How to grow a software startup without marketing
    Your website needs to be a dynamic part of your marketing strategy where you are constantly working to improve traffic to your site from organic search and conversion once they get there. This is particularly true in software where you have a long term subscription relationship. Build a website. think everyone gets this one.
  • SNAPAPP  |  FRIDAY, MARCH 18, 2016
    [Conversion, Interactive] Why Interactive Video Powerfully Fuels Personalized Marketing Automation (And How to Get Started)
    The Value of One-on-One Conversations. Using video to have effective one-on-one conversations with your customers is essential for the growth of your content marketing plan. marketing automation campaign or nurture stream is only as good as the information gained by content interactions. Could there be a better way? There is!
  • SNAPAPP  |  THURSDAY, MARCH 17, 2016
    [Conversion, Interactive] Emails Falling Flat? 5 Steps to Make Your Email Marketing Resonate
    Email is more personal than social media — it builds one-to-one relationships rather than networks. If you use behavioral data and feedback from interactive content to discern your audience’s pain points, you set the groundwork for a real relationship. Make a Conversation. What do you do next? Preferences.
  • SNAPAPP  |  THURSDAY, MARCH 17, 2016
    [Conversion, Interactive] 9 Awesome Email Subject Lines That Resonate With Readers
    Just like MarketingProfs’ subject line, this note from the e-commerce company Everlane works toward building a relationship. Mobile interactions have shortened email subject lines , prompting organizations to get more creative. Takeaway: Set up a conversation with tactful humor. Please tell us more about you. Yes, please!
  • HUBSPOT  |  THURSDAY, MARCH 17, 2016
    [Conversion, Interactive] 13 Valuable Skills You Can Teach Yourself for Free
    They'll help you become more confident, eliminate inequalities, gain a competitive advantage, and even preserve relationships by managing conflict more effectively. Codecademy is a longtime favorite for beginners because it teaches you how to code interactively, and really holds your hand through the learning process. Check 'em out.
  • SNAPAPP  |  WEDNESDAY, MARCH 16, 2016
    [Conversion, Interactive] 9 Awesome Email Subject Lines That Resonate With Readers
    Just like MarketingProfs’ subject line, this note from the e-commerce company  Everlane  works toward building a relationship. Mobile interactions have  shortened email subject lines , prompting organizations to get more creative.  Takeaway: Set up a conversation with tactful humor.  . Please tell us more about you. .  .
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MARCH 16, 2016
    [Conversion, Interactive] Mariana Uses Artificial Intelligence to Build Personas and Find Target Audiences
    And, yes, Crystal advises you how to interact with others based on those insights, going so far as to suggest changes to your emails to better fit the style of the recipient. If there’s a gap between this and letting a computer just manage the whole relationship without any human involvement, it’s almost too small to worry about.
  • ION INTERACTIVE  |  WEDNESDAY, MARCH 16, 2016
    [Conversion, Interactive] Hacking Marketing Interview with Scott Brinker (video)
    Interactive content is a great example. We have these incredible capabilities in our products or A/B testing different kinds of interactive content but for all these capabilities, a lot of marketing organizations today still don’t do a lot of testing or they do very light testing. Anna : Hi everyone. Right, Scott? Scott : Yeah.
  • HUBSPOT  |  WEDNESDAY, MARCH 16, 2016
    [Conversion, Interactive] A 5-Step Plan for Finding & Engaging With Influential People Online
    Building relationships with people who already have a large network can open up a ton of growth opportunities. Of these options, I lean heavily on Twitter for building connections, as it works great for real-time interactions. Keep in mind that the relationship isn't built after you send one tweet. Think about it: What’s easier?
  • FATHOM  |  TUESDAY, MARCH 15, 2016
    [Conversion, Interactive] Engagement is the Key to Content Success
    The value of focusing on and measuring engagement is that it indicates a two-way relationship, showing that your audience is interested enough in your brand to willingly interact with it. In this way, it also ties into the idea of relationship marketing. Conversion rate. Start, encourage, and follow up on conversations.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 15, 2016
    [Conversion, Interactive] [Ebook] Scoring Big with Fan Engagement
    So how can sports teams jump in on these instantaneous conversations and engage with their fans? To do this, you’ll want to be well versed on your fan’s stage in their journey, their individual preferences, history, relationship with your team, and more. Author: Renata Bell The sports industry is no stranger to technology.
  • ACT-ON  |  MONDAY, MARCH 14, 2016
    [Conversion, Interactive] Presenting a Webinar? Build an Emotional Connection with Your Audience
    It’s a good question, and here’s the good answer: Webinars create new business relationships, add value to your brand, and generate significant leads. Use Interactive Elements – Don’t be Flat. Depending on the webinar platform you’re using, you’ll be able to interact with your audience in a variety of ways. Don’t forget that.
  • HUBSPOT  |  THURSDAY, MARCH 10, 2016
    [Conversion, Interactive] The Ultimate Dictionary of Marketing Terms You Should Know
    It's kind of like a phone for applications to have conversations -- an API literally "calls" one application and gets information to bring to you to use in your software. So, you can imagine that it’s important to convey a very enticing, valuable offer on a call-to-action to better foster visitor-to-lead conversion. 10) Buyer Persona.
  • ONALYTICA B2B  |  THURSDAY, MARCH 3, 2016
    [Conversion, Interactive] Artificial Intelligence & Machine Learning: Top 100 Influencers and Brands
    The 20th century is littered with false starts and failures to apply rule based feedback to help machines linguistically interact with humans. Below you can see a network map of the top 100 engaged users in the Artificial Intelligence and Machine Learning conversation. faster at responding to inquiries. From Q1 to Q3 2015 we saw $47.2
  • 3D2B  |  TUESDAY, MARCH 1, 2016
    [Conversion, Interactive] Back to the Future: Why Outbound B2B Marketing Is Back in Style
    That’s because you need a two-way conversation to answer all the qualifying questions. By doing this, you will be way ahead of your competitors who sit back and score the leads that interact with the company online. The funeral for outbound marketing took place several years ago. But now, what was old is new again. The result?
  • NUSPARK  |  TUESDAY, MARCH 1, 2016
    [Conversion, Interactive] Converting B2B Leads Through Social Content: 3 Keys to Success
    In 2014, Ifbyphone conducted a Marketing Measurement Report that showed social media as one of the top three preferred channels for marketers for mid-to-bottom funnel lead conversion (right up there with email marketing and SEO/PPC—see the chart below). Conversion rates for video content are quite high. Infographic from Ethos3.
  • HUBSPOT  |  TUESDAY, MARCH 1, 2016
    [Conversion, Interactive] The Future of the Office: 7 Innovative Ways Companies Are Changing the Workplace
    Suddenly and randomly, we'll have these conversations with people from finance, legal, design, and you get these collaborations that wouldn't otherwise occur. So, while interaction among employees did increase by 17% in the study, the number of individuals' encounters during the day actually dropped by an average of 14%.
  • HINGE MARKETING  |  TUESDAY, MARCH 1, 2016
    [Conversion, Interactive] Evolution of Marketing for Professional Services: New Learning Frontiers
    By the late 1990s, marketing began to join in the technology conversation, if only tangentially. The following are just a sampling of the marketing technologies that we use every day: Customer relationship management (CRM) systems that manage and analyze interactions with clients and prospects throughout their engagement with a firm.
  • HUBSPOT  |  MONDAY, FEBRUARY 29, 2016
    [Conversion, Interactive] 5 Key Things I Wish I Knew Before I Became a Manager
    They give hard feedback without building trust in the relationship first. Make your meetings interactive. The real understanding however comes over time, through conversation, and by paying close attention. When I was just starting out management didn't seem like a career choice; it seemed like an inevitable. wanted it bad.
  • ACT-ON  |  MONDAY, FEBRUARY 29, 2016
    [Conversion, Interactive] How Smart People Do Social Selling
    It’s supposed to be a two-way conversation. It requires interacting with other people and having something to say, even if you’re sharing someone else’s article. Focusing on only what you want from your social media relationships will hurt your results. Social selling has been rising in popularity for awhile. Two minutes, max.
  • SALESFUSION  |  THURSDAY, FEBRUARY 25, 2016
    [Conversion, Interactive] 12 Social Media Tips for B2B Marketers
    After all, we act far different in our lives as business professionals than we do in our lives as consumers, and therefore how we interact with brands will differ too. Despite what we may have thought just a few years ago, social media marketing isn’t just for the B2C world. How You Approach Social Media Matters. Who are your top engagers?
  • SALES ENGINE  |  THURSDAY, FEBRUARY 25, 2016
    [Conversion, Interactive] Content Strategy Before Technology Acquisition
    The good news is that as technology such as marketing automation advances, creating a more individualized marketing communications program that leads to sales conversations is becoming more real. Most zoos have live exhibits, video exhibits, interactive exhibits, and plenty of benches to just sit and relax. Stay with me here!
  • SALES ENGINE  |  THURSDAY, FEBRUARY 25, 2016
    [Conversion, Interactive] Content Strategy Before Technology Acquisition
    The good news is that as technology such as marketing automation advances, creating a more individualized marketing communications program that leads to sales conversations is becoming more real. Most zoos have live exhibits, video exhibits, interactive exhibits, and plenty of benches to just sit and relax. Stay with me here!
  • ONALYTICA B2B  |  WEDNESDAY, FEBRUARY 24, 2016
    [Conversion, Interactive] Social Selling 2016: Top 100 Influencers and Brands
    Social selling is the process of developing relationships as part of the sales process, this mostly takes place on social networks such as LinkedIn, Twitter and Facebook but can also take place offline at networking events and conferences. Quantifying and measuring social media relationships is not intuition and guesswork. Company.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 24, 2016
    [Conversion, Interactive] 3 Unusual networking lessons I’ve learned from improv
    But when he’s in a private conversation, he apparently only focuses on you and asks you questions, making you feel like you’re the center of the world. deal breaker when building business relationships. Like it’s a setup instead of a genuine conversation. deal breaker when building business relationships.
  • 3D2B  |  TUESDAY, FEBRUARY 23, 2016
    [Conversion, Interactive] 4 B2B Sales and Marketing Trends You Need to Watch in 2016
    Equally important (or more so), they can sift through product reviews, visit niche forums to tap into expert advice, and join relevant conversations on social media platforms. Because it correlates directly with conversion rates from leads to sales. We’re still in the opening weeks of a new year, wondering how it will unfold.
  • ONALYTICA B2B  |  MONDAY, FEBRUARY 22, 2016
    [Conversion, Interactive] Water Security Influencers: Top Individuals and Brands
    At Onalytica we used our proprietary Influencer Relationship Management (IRM) Software to analyse the social media debate around water security, in order to identify a list of influencers and stakeholders who hold critical authority over the conversation on water security. 24. @US_conversation. The Conversation US. jvdet.
  • SNAPAPP  |  THURSDAY, FEBRUARY 18, 2016
    [Conversion, Interactive] 4 Reasons Your Email Marketing Isn’t Resonating
    With an ROI around 4,300% , email is one of the most cost-effective ways to lead prospects toward a serious relationship with your brand. Build a relationship before you pitch. Dynamic or personalized content and interactive marketing both can transform your strategy by resonating with individuals. Resonance Matters.
  • ACT-ON  |  THURSDAY, FEBRUARY 18, 2016
    [Conversion, Interactive] 5 Proven Strategies to Rid Sales and Marketing of Bad Blood
    Marketing automation watches engagement and interaction, keeps score, and surfaces the leads that earn high scores by behaving like they’re eager to buy. Furthermore, you’ll want to review conversion rates at key stages in your pipeline, average lead follow-up times, number of leads passed to sales, and major customer wins and losses.
  • SNAPAPP  |  WEDNESDAY, FEBRUARY 17, 2016
    [Conversion, Interactive] 4 Reasons Your Email Marketing Isn’t Resonating
    With an  ROI around 4,300% , email is one of the most cost-effective ways to lead prospects toward a serious relationship with your brand. . Build a relationship before you pitch . Dynamic or personalized content and interactive marketing both can transform your strategy by resonating with individuals.  Resonance Matters.
  • 6SENSE  |  WEDNESDAY, FEBRUARY 17, 2016
    [Conversion, Interactive] The 5 Use Cases of Predictive ABM
    Predictive intelligence can help automate key handoffs between marketing and sales to offer a higher level of customer service to accounts that show they’re ready for later stage conversations. What is Driving ABM Adoption? On the technology and data side, ABM as a strategy is attainable today.  Select and refine your target accounts. Lates
  • ONALYTICA B2B  |  WEDNESDAY, FEBRUARY 17, 2016
    [Conversion, Interactive] IoT 2016: Top 100 Influencers and Brands
    From wearables to household appliances, they are all connected and capable of delivering new insights on how we interact. Below you can see a network map of the online conversation. This map was created with our Influencer Relationship Management software (IRM). Be What Are the Experts Saying? So too are expectations. We WTVox.
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