• HUBSPOT  |  FRIDAY, DECEMBER 19, 2014
    [Conversion, Interactive] 3 Ways a Pop-Up Shop Can Help Your Ecommerce Company Build Relationships
    More and more brands - ranging from established retail giants to ecommerce companies - are using pop-up shops as a mechanism to build stronger relationships with their customers. Notice that the goal is relationships, not sales? In this environment, consumers crave personalized interaction. Focused Learning and Testing.
  • HUBSPOT  |  THURSDAY, DECEMBER 18, 2014
    [Conversion, Interactive] 5 Ways to Improve Your Marketing Using Conversion Psychology
    This blog post is going to go more in-depth with conversion psychology and the elements that your business can implement into its landing pages to optimize conversion rates and produce happier customers. How prospects interact with your product or service is entirely dependent on how well your brand aligns with their personal vision.
  • CMO ESSENTIALS  |  THURSDAY, DECEMBER 18, 2014
    [Conversion, Interactive] The Times They Are A-Changing: How B2B E-Commerce is Evolving, and the Key to Keeping Up
    But what this means for businesses is that the relationship between buyers and sellers has changed dramatically in recent years. With the proliferation of interaction and information, we’re seeing a reversal of transaction leverage. year-over-year growth for lead conversion rates (vs. Consumer Power. Cloud Capabilities.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 17, 2014
    [Conversion, Interactive] Human-to-Human Marketing: A Trend for 2015 and Beyond
    After all, just because consumers are so connected to their devices doesn’t mean they’ve stopped craving human experiences and interactions. They’re conversational. Seth explains that conversations are had and stories are told about your business with or without you. 'Imagine walking into your favorite coffee shop.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 15, 2014
    [Conversion, Interactive] Share Your Marketing Flair! Call for Nominations - 2015 Markie Awards
    Have you successfully created that newly defined audience based on metrics which demonstrate a higher conversion rate or proven nurturing path? This award recognizes organizations that have made data activation a strategic priority and have seen that investment pay off with faster conversion rates, increased revenue, and higher ROI.
  • WRITTENT  |  FRIDAY, DECEMBER 12, 2014
    [Conversion, Interactive] 5 Things You Need to Know About Copywriting 
    Always Be Building Relationships. Your copy is the all-important first of several steps you must take in order to build a relationship with your customer base: Find the aspect of your product or service that will mean the most to the reader and appeal to them on that level. 'Image source. Trying to understand copywriting? Ready?
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 9, 2014
    [Conversion, Interactive] The Next Era of Marketing: Hear from Seth Godin
    In addition to surveying thousands of marketers — the results of which, we’ll bring you in future posts — we had in-depth conversations with a varied field of marketing experts. It’s clear that’s not going to happen and that marketers need to move towards a model of engagement that is centered on building personalized, lifelong relationships.
  • HUBSPOT  |  TUESDAY, DECEMBER 9, 2014
    [Conversion, Interactive] Facebook Graph Search Now Lets You Find Old Posts: Here's What You Need to Know
    It all seemed so far-fetched -- a conversion path so long it was improbable many would complete it. When I went to test all of this out, both Pages'' and friends'' posts seemed to be surfacing, although results were heavily skewed toward friends if I had past interactions with them using those keywords. Maybe. The Facts.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 9, 2014
    [Conversion, Interactive] How to Use Reddit to Boost Your Marketing through the Roof
    The more targeted the people you can drive to your website, the higher the conversion rate will be. Sure, the number of visitors you’ll drive may not be as large, but the people you do reach will be much more likely to share your content with other enthusiasts, interact with you and perhaps even buy something! Honest Marketing.
  • E-QUIP  |  MONDAY, DECEMBER 8, 2014
    [Conversion, Interactive] 5 Contrarian Steps to Winning the Shortlist Interview
    few suggestions: Make your presentation personal and interactive. When your team and the selection team are conversing over the course of the shortlist interview, you have staked out a powerful advantage over the firms that simply follow the instructions. Talk about the working relationship. Seek authenticity over polish.
  • VIDYARD  |  MONDAY, DECEMBER 8, 2014
    [Conversion, Interactive] 4 Ways Marketing Automation + Video Integration = Smarter Marketing
    When prospects fill out the form to access your content, your marketing automation system automatically channels them into a pre-defined nurturing track so you can begin the relationship-building process. When a lead interacts with your brand – on your website, via email and social, over the phone, at an event, etc. Nuff said.
  • HINGE MARKETING  |  THURSDAY, DECEMBER 4, 2014
    [Conversion, Interactive] Architecture Marketing: 5 Tools to Measure Success
    CRM One foundational building block that helps you understand the business opportunities driven by your marketing efforts is the CRM (Customer Relationship Management). Ideally, your CRM will help you connect conversion and traffic information from social, email and online channels with real world opportunities, proposals and new business.
  • BLOG MY CALLS  |  WEDNESDAY, DECEMBER 3, 2014
    [Conversion, Interactive] Is Your Business a Casualty of these Local Marketing Myths?
    While the bulk of your business conversions may not have relied upon mobile searches in the past, that is likely to change if it hasn''t already. Social media can be used to listen in to these conversations and also respond to feedback about your company. Keyword Stuffing. Link Building is no Longer Necessary. Read More.
  • MARKETING ACTION  |  WEDNESDAY, DECEMBER 3, 2014
    [Conversion, Interactive] Sales and Marketing: Alignment vs. Integration
    Rachel Rosin of Act-On Software recently moderated a webinar conversation between Bill Golder, principal and CEO of Slingshot Growth Partners, and Jay Hidalgo, renowned sales, marketing and business coach. So from where both of you sit, what is the state of the relationship between marketing and sales today? RACHEL: Thank you, Bill.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 2, 2014
    [Conversion, Interactive] 104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
    Videos on landing pages increase conversions by 86%. By 2020, customers will manage 85 percent of their relationship with an enterprise without interacting with a human. Mobile is the channel of choice for keep relationships with existing customers alive because it cuts through the clutter of email and social. NewsCred ).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 27, 2014
    [Conversion, Interactive] An Example of Twitter’s Real-Life ROI
    Don’t dissociate “digital” and “real life” As professionals, we often model our company’s organization after the way consumers use certain tools, so we’ll talk about “virtual relationships” and “e-commerce,” as opposed to real life. It has opened the door to so many relationships who continue to create benefits in my life.
  • VERTICAL RESPONSE  |  WEDNESDAY, NOVEMBER 26, 2014
    [Conversion, Interactive] How a Small Business Owner Turns Instagram Followers into Customers
    Kate Marie Grinold Sigfusson, the owner of luxury baby brand Babies4Babies , says her small business gets more customer conversions through Instagram than any other channel, social media or otherwise. As with any social media channel, engagement is a big part of the conversion process. They are our community,” Sigfusson says.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 25, 2014
    [Conversion, Interactive] 3 Social Selling Templates for LinkedIn and Twitter Messaging
    first interaction with a prospect one-on-one does not have to involve messaging them like on LinkedIn. If your prospect does interact with you via a comment on LinkedIn or an RT and mention on Twitter, it’s pertinent to be polite and thank him or her. It’d be great if we could schedule a phone conversation. The result? LinkedIn.
  • B2B LEAD GENERATION BLOG  |  MONDAY, NOVEMBER 24, 2014
    [Conversion, Interactive] Lead Nurturing: What it is, and what it is not
    'Tweet Building on my post last week , I was reminded of a conversation I had with a marketer who was meeting with her new boss to explain the need for a new lead nurturing strategy. Creating a nice layout and clarifying your value statement isn’t going to contribute to the development of your client or your relationship with them.
  • SOCIAL MEDIA B2B  |  THURSDAY, NOVEMBER 20, 2014
    [Conversion, Interactive] 10 Keys for Starting a B2B LinkedIn Group to Generate Leads
    This is part of an ongoing series of conversations about the intersection of sales and marketing , well as social selling. Let them know the purpose of the group and that their interaction is encouraged. You can use third-party content related to the theme of the group or even conversation starters, which are just what they sound like.
  • MARKETING ACTION  |  THURSDAY, NOVEMBER 20, 2014
    [Conversion, Interactive] Dealing with Difficult Co-Workers
    Finding your own ways to manage relationships with difficult people can show your boss that instead of letting a problem frustrate or stall you, you actively choose to solve the thorny problem by proactively improving your interactions with that person. Be honest about your interactions and get feedback about ways to improve.
  • MARKETING ACTION  |  THURSDAY, NOVEMBER 20, 2014
    [Conversion, Interactive] Lead Scoring Strategies for Agencies: Best Practices
    The conversation was an excellent opportunity to learn about Lead Lizard’s unique approach to lead scoring, and to get an up-close look at the methods they use to help their clients create a score that quickly identifies good prospects. 'How can agencies help businesses develop lead scoring strategies that get results? Settling the Score.
  • MARKETING ACTION  |  TUESDAY, NOVEMBER 18, 2014
    [Conversion, Interactive] Best Practices for Buying Marketing Technology: David Raab and Atri Chatterjee Discuss
    They held a three-part Act-On conversation which covered the obstacles to buying technology; common mistakes in buying technology; and best practices in buying technology. You can listen to the Conversation on the audio player below. It’s a deep relationship. Atri Chatterjee is Act-On’s Chief Marketing Officer. Thank you.
  • MARKETING ACTION  |  FRIDAY, NOVEMBER 14, 2014
    [Conversion, Interactive] 5 Mistakes Marketers Make When Integrating Social Media and Email Marketing
    It’s a great way to deepen your relationship with your customers and prospects. But social media is a dialog, and it needs to be an interactive one. Or you could direct people to a new infographic or quiz, taking them another step along a lead conversion path. 'Email and social media can be a powerful combination.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 12, 2014
    [Conversion, Interactive] The Ultimate Smarketing Glossary: 62 Common Sales Terms Explained for Marketers
    Conversion Path. Conversion Rate. Pages with high conversion rates are performing well, while pages with low conversion rates are performing poorly. Customer Relationship Management (CRM). prediction of the net profit attributed to the entire future relationship with a customer. "Always Be Closing."
  • LEADERSHIP  |  TUESDAY, NOVEMBER 11, 2014
    [Conversion, Interactive] CMO Spotlight: Raja Rajamannar, CMO, Master Card  
    The campaign looks at the complete buyer journey—before, during and after interacting with the brand—ensuring that the experience is seamless and memorable each time. Brands are often relegated to being spectators to the social conversations between buyers. There is a world of social conversations outside your brand control.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 6, 2014
    [Conversion, Interactive] Advice on starting and growing an SNS
    So, creating a space for your members to “show off” or “express themselves” is less important than giving members to interact. So, an SNS is about creating artificial and intentional ways of starting a conversation. am going to brain dump on this based on my experience, research and understanding. Enjoy! It is a bit of a rant.
  • VOICE-BASED MARKETING  |  FRIDAY, OCTOBER 31, 2014
    [Conversion, Interactive] Top 6 Marketing Measurement Technologies
    'As a marketer, proving the impact of your campaigns through conversions and ROI is how you demonstrate your value to the company. Web analytics tools are helping marketers to create a formidable online presence by optimizing the way consumers interact with their websites. Mobile is thriving right now due to the influx of smartphones.
  • KOMARKETING ASSOCIATES  |  FRIDAY, OCTOBER 31, 2014
    [Conversion, Interactive] 8 Key Changes In Google Search B2B Marketers Should Know
    In authorship we have helped validate the significance of building brand and the relationship between thought leadership, brand awareness, and search relevance. Google AdWords Website Call Conversions. Squared Interactive (GSQi)’s Glenn Gabe has in-depth write-ups for both updates thus far. The key takeaway? last month.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 29, 2014
    [Conversion, Interactive] What the growth of inside sales means to B2B marketers
    Many large enterprises have moved to a tiered selling model, where field sales cover large accounts, inside sales manages the relationship with mid-level accounts, and the smaller, less active customers are served by distributors, catalogs, or e-commerce. Reps can also monitor social conversations to identify trends and opinions. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 29, 2014
    [Conversion, Interactive] Finally, Small Business Social Media is Evolving
    recently visited a small business here in Seattle, not really planning on buying anything,  but I found myself in conversation with the owner. Transaction Focus or Relationship Focus? Instead of focusing solely on transactions, try adding in a little relationship building, as well. Transaction Focus or Relationship Focus?
  • MARKETING ACTION  |  TUESDAY, OCTOBER 28, 2014
    [Conversion, Interactive] 5 Rules for Using Social Selling to Crush Quotas and Build Your Social Funnel
    Building relationships. Now, I’m starting to understand the power of digital networking, and the importance of digital relationships. You might be surprised to discover how many of these relationships have created a sale, both directly and indirectly, or that they are evolving into connections that deliver value to both sides.
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 27, 2014
    [Conversion, Interactive] The Importance of a Good Leadership page – Rob and Deploy Ideas
    I’ve been talking with a cool company called Conversant Media. In the past, he has participated on boards for Q Interactive, SuperMarkets Online, Affinova, Claria, Imagitas, and El Dorado Marketing. The Kinaxis leadership page is a LOT better than the Conversant Media leadership page. Sorry Conversant Media.
  • MARKETING ACTION  |  MONDAY, OCTOBER 27, 2014
    [Conversion, Interactive] LEGO Education North America Builds a Winning Strategy Using Marketing Automation
    Brandee Johnson, Senior Marketing Manager at LEGO Education North America, recently had a conversation with Leo Merle, Marketing Programs Manager at Act-On Software, to talk about how LEGO Education has been using Act-On solutions to improve their productivity and boost the effectiveness of their campaigns. second criterion was ease of use.
  • HUBSPOT  |  SUNDAY, OCTOBER 26, 2014
    [Conversion, Interactive] 7 Ways to Improve Your Relationships With Tough Clients
    Yet, even as we strive to keep a stiff upper lip and let difficult interactions roll off our backs, tension-filled client relationships can take a toll on our well-being and the health of our business. Here are a few things you can do to help manage those not-so-smooth relationships: 1) Take care of yourself. Business
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 23, 2014
    [Conversion, Interactive] The Buyer’s Journey: How Can Marketers Deliver a First Class Trip?
    'Editor’s Note : Today’s post comes courtesy of Julie Wingerter, partner marketing manager at SnapApp , a content marketing platform used by companies to easily create interactive content to generate leads and drive revenue. Interactive content can help. They are having conversations and closing customers.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 22, 2014
    [Conversion, Interactive] 3 Don’ts of small business content marketing
    Small is beautiful because small firms can have a more intimate relationship with their clients through both, social media and offline interactions. This could mean having a comments area that allows for ‘conversations’ between your site visitors, or comparison guides to which users can contribute. Find out how below. Good luck.
  • MARKETING ACTION  |  MONDAY, OCTOBER 20, 2014
    [Conversion, Interactive] The Benefits of Marketing Automation for Sales: Make the Most of Your Time and Money
    'Marketing automation provides powerful tools for marketers and sales teams to build stronger relationships with customers and make better decisions for their business. Behavior history profiles can uncover likely follow-up sale products based on each customer’s pre-purchase and post-purchase interactions.
  • MARKETING ACTION  |  MONDAY, OCTOBER 20, 2014
    [Conversion, Interactive] The Benefits of Marketing Automation for Sales: Make the Most of Your Time and Money
    'Marketing automation provides powerful tools for marketers and sales teams to build stronger relationships with customers and make better decisions for their business. Behavior history profiles can uncover likely follow-up sale products based on each customer’s pre-purchase and post-purchase interactions.
  • VOICE-BASED MARKETING  |  FRIDAY, OCTOBER 17, 2014
    [Conversion, Interactive] 10 Stats That Underscore the Growing Value of Integrated Data Analytics
    Linking this data enables us to get the full picture of marketing effectiveness across channels, devices, and conversion methods to see which activities have the greatest impact – online, offline, and mobile. Majority (37%) indicated that big data will have the largest impact on customer relationships in the next five years. Forbes) 4.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 15, 2014
    [Conversion, Interactive] The Evolution of the Sales Role
    Ever since the concept of currency was introduced to the Roman Empire, entrepreneurs have been developing new sales methodologies in hopes to, in today’s terms, generate leads and keep conversions high. Digital presence is increasingly necessary for businesses to thrive and interact with buyers and manage their outputs.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, OCTOBER 14, 2014
    [Conversion, Interactive] Does Your Sales and Marketing Management Contribute to the Company?
    You know the type of people who come to work, grab their coffee in the morning, and immediately go to their desk without making conversation? They may go to meetings and respond to everyone via email, but you never see them really interacting with anyone. It means upholding duties, meeting goals, and contributing to the company.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 8, 2014
    [Conversion, Interactive] The Introvert's Guide to Successful Negotiating
    played lots of team sports, and relished in the social interactions they brought me. Here''s what you need to do to prepare: 1) Define the relationship. Obviously, conversations don''t go according to scripts, but you can put those methodical muscles to work by mapping out how several scenarios could go. How might they react?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 1, 2014
    [Conversion, Interactive] 3 Sales Tools That Are Changing the Way Salespeople Do Business
    Traditionally, sales has relied largely upon human relationships: successful salespeople know their product and their audience and are enthusiastic about talking to people, pursuing, and closing leads with persistence and moxie. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Russ Heddleston , CEO of DocSend.
  • MARKETING ACTION  |  MONDAY, SEPTEMBER 29, 2014
    [Conversion, Interactive] I’ll Always Have Paris: My Virtual Vacation with CobbleStay Vacation Rentals
    'As a marketer, I appreciate every interaction I get to have with clients and customers. Once CobbleStay vacation rentals implemented a customer relationship management (CRM) solution, they had a good start. Drew isn’t just the CEO – he’s also in charge of sales and marketing teams for the agency. Or this Paris vacation rental.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 26, 2014
    [Conversion, Interactive] Are You There, Journalists? It's Me, PR
    think there are some great benefits to a mutually supportive relationship, especially in today’s rapidly changing media climate where we have a lot of sway with audiences directly. But if you reach out and respond and I respond back, I’d at least appreciate you either following up with the conversation or clearly ending it.
  • MARKETING ACTION  |  FRIDAY, SEPTEMBER 26, 2014
    [Conversion, Interactive] Retention that Drives Revenue: 5 Tips for Customer Loyalty Programs
    In their recent survey of loyalty program marketers, they found that these programs are being used to help organizations ensure more meaningful relationships across the customer life cycle. What was the cost of each conversion? Start creating lasting relationships with your customers by getting to know them. Check Why is that?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Conversion, Interactive] How to Launch Fresh, Fun and Fantastic Sales Training for Millennials
    Millennials Defy Hierarchy: The same study shows that Millennials prefer a less formal learning environment, allowing them to interact informally with the instructor and their peers. Growing up in a more child-centered society, many Millennials find hierarchical relationships to be uncomfortable or foreign. Trends Talk LinkedIn Group.
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Conversion, Interactive] 8 Tips to Cultivating a Successful API Program
    Treat your developer community as a democracy, and get your internal developers in front of the external ones to create a powerful relationship that can pay huge dividends as your program grows. Once developers have access, use forums or applications such as Basecamp to guide conversations. For external developers, trust is key.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Conversion, Interactive] Getting Exceptional Growth: Meet the New HubSpot Marketing Platform
    Social Inbox Suggested Streams : To help you get the most out of social media in 20 minutes a day by finding the conversations that matter most, HubSpot has added tabbed monitoring and suggested streams. But the relationship with customers starts long before they first convert. There were many. They were not our ideas to start with.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 11, 2014
    [Conversion, Interactive] Do You Know Jack? How to Delight Your Most Important Marketing Asset
    How can I strengthen the relationship? If you’ve recognized that you’re clearly not reaching your customers the way you’d like to, it’s time to find Jack, get to know him, understand his wants and needs, and build a delightful (and with care, long) relationship together. Social Media Interaction. Surveys.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 2, 2014
    [Conversion, Interactive] 10 things you need to know NOW about OmniChannel Marketing
    'If you’re like me, you have probably seen a new buzzword creeping into the online marketing conversations — “OmniChannel marketing.” With the creation of our first company websites, we bought a one-way ticket to creating the first, permanent digital relationships with our customers. Why is this hot now?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 1, 2014
    [Conversion, Interactive] 4 Marketing Minds You Ought to Hear From at Modern Marketing Experience Europe
    During her session, Gurney will highlight the right tactics to employ a mix of great, offer-based content to support the development of longer-term relationships. She’ll also highlight how the online clothing boutique leveraged enhanced audience engagement to ramp up conversion metrics. 'London calling! Join us! Register Now.
  • HUBSPOT  |  FRIDAY, AUGUST 29, 2014
    [Conversion, Interactive] Conference Attendees: How to Get the Most Bang for Your Buck
    This gave me an opportunity to hang back after the session was over and have a conversation 1:1 with some really smart people. Conversations are another great spot for content ideas. 'Want to know the best way to waste your company’s time and money? Go to a conference without having any goals. No, seriously. Events networking
  • LEADERSHIP  |  TUESDAY, AUGUST 26, 2014
    [Conversion, Interactive] CMO Spotlight: Judith Sim, CMO, Oracle Corp.
    Your B2B demand generation efforts must take into account the cross-channel, multi-point and multi-interaction scenario that buyers are experiencing today. In fact, the less you try to sell through social media, the more chance you have to be part of positive social conversations surrounding your brand. in no uncertain terms.
  • HUBSPOT  |  FRIDAY, AUGUST 15, 2014
    [Conversion, Interactive] The 12 Types of People You’ll Meet at a Conference
    This person might even take a tip from the networker, making lasting relationships first and doing business sometime after the conference. but they might try to write down some quotes from your conversation (after asking for permission, of course). Should you be networking to make connections with smart people? 1) The Networker.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, AUGUST 13, 2014
    [Conversion, Interactive] Don’t Ignore These 10 Financial Services Marketing Trends
    Engagement isn’t just the act of personally connecting with your customers, but also how they interact with each other about you. The ability to not only establish, but maintain an engaging relationship with your audience is critical. Customer Engagement is not a passing fad.  Data Integration becomes mission critical.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, AUGUST 13, 2014
    [Conversion, Interactive] Don’t Ignore These 10 Financial Services Marketing Trends
    Engagement isn’t just the act of personally connecting with your customers, but also how they interact with each other about you. The ability to not only establish, but maintain an engaging relationship with your audience is critical. Customer Engagement is not a passing fad.  Data Integration becomes mission critical.
  • SYNECORE  |  SATURDAY, AUGUST 9, 2014
    [Conversion, Interactive] Digital is Complicating Marketer���s Lives, but Simplifying Marketing
    In time, society reaches a tipping point where the preponderance of individuals develop a seamless relationship with digital technologies, at which point the relevant distinction between online and offline marketing officially blurs. 'At first glance, it sure seems like digital is complicating marketing, and ruining things for marketers.
  • HUBSPOT  |  FRIDAY, AUGUST 8, 2014
    [Conversion, Interactive] Inside the HBR Newsroom: How the World's Must-Read Management Blog Actually Works
    Others are the perennial challenges managers and businesses face -- managing relationships, creating sustainable business models, and so on. Examples of formats are certain kinds of editor-reported and -written pieces, question-and-answer pieces, video formats, and interactive graphics. We have a lot of conversations over email, too.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 7, 2014
    [Conversion, Interactive] Optimize Your LinkedIn Profile With These 10 Key Elements
    Opponents of this functionality feel that it’s too easy to game this system and won’t really add value to the relationships professionals build through LinkedIn. For ongoing network development, a solid combination of recommendations and skill endorsements can go a long way to successful interactions. Good Examples. Tl;dr.
  • MARKETING ACTION  |  THURSDAY, AUGUST 7, 2014
    [Conversion, Interactive] Marketing Agency Metrics: How to Measure What Matters
    But were those articles, videos, interactive adventures, and crafting projects (yes, crafting projects) actually delivering revenue for our clients? Tracking all the way to sales conversion is crucial. Conversions: How many responded to the call to action? Lead-to-customer conversion rates. But that was about it.
  • HUBSPOT  |  MONDAY, AUGUST 4, 2014
    [Conversion, Interactive] How to Avoid Becoming a Marketing Fossil
    In a world where you can measure visits, impressions, conversions, cost to acquire a customer, lifetime value of a customer, and impact by channel, the fact that roughly one third of marketers aren’t using this data to their advantage is alarming. 4) Revamp Your Agency Relationship. 1) Always Be Measuring. Just 36% (!!)
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 4, 2014
    [Conversion, Interactive] Marketing in Higher Ed: How to Improve Your Grades
    Can you track behavior on your website and social pages, helping you understand how a prospective student, alumni, or donor is interacting with your site? Are you able to initiate and develop relationships over time, sending relevant information to students before they are enrolled, throughout their student career, and beyond?
  • B2B LEAD GENERATION BLOG  |  MONDAY, AUGUST 4, 2014
    [Conversion, Interactive] Lead Generation: It’s all about building relationships
    'Tweet “I think at its core, lead generation is really about relationships,” said Brain Carroll, Executive Director of Revenue Optimization, MECLABS. guess the question is about to the organization; how do you get consensus in your organization that you are going to change the way that you interact with your customers? Brian: Yeah.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 31, 2014
    [Conversion, Interactive] 5 Things Machiavelli Would Do With His Competitors’ Twitter Profiles
    For example, one of our clients, a provider of industrial equipment, actively participates across many different segments while interacting with manufacturers, suppliers, vendors and more. They They keep each type of business relationship in unique Twitter lists. One such location is in your competitors’ Twitter profiles. Twitaholic.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 30, 2014
    [Conversion, Interactive] Supercharge Your Sales and Marketing Vocabulary
    There’s no denying that the persuasive power of certain words can increase conversion rates and shift a buyer’s behavior. Therefore, your conversations should be value-centric. Don’t lose a deal or miss an opportunity to develop a relationship based on sloppy interactions that undermine your credibility. You (Not I).
  • WRITTENT  |  WEDNESDAY, JULY 23, 2014
    [Conversion, Interactive] 9 Pillars for a Killer Content Marketing Strategy
    Want to improve conversions and effectively establish your brand? 80% of American Internet users interact with blogs and social media. Identify the Relationship Between What You’re Teaching and Selling. 'Image source. Would you like to generate more leads, sales, and business? Two words: content marketing. Be Consistent.
  • WEBBIQUITY  |  TUESDAY, JULY 22, 2014
    [Conversion, Interactive] 23 Outstanding Social PR Guides
    Steve Goldner explores why many PR professionals and agencies struggle to get results with social media, despite the fact that “PR companies are very well suited for driving social marketing success because their entire success is based upon relationships (and) relationships are what drive social success.” by AudienceBloom.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 15, 2014
    [Conversion, Interactive] Marketers Have Gained Their “Seat at the Table,” Now it’s Time to Prove Why They Deserve it
    As a recent Harvard Business Review study noted, 77% of customers currently cite no relationship with a brand. Every aspect of marketing – from research and data-driven insights to engagement to conversion – is being impacted. 'by Kevin Akeroyd | Tweet this The onus is on us. The stakes are incredibly high.
  • VOICE-BASED MARKETING  |  MONDAY, JULY 14, 2014
    [Conversion, Interactive] How Realtors Are Using Call Routing and Drip Call Campaigns to Close More Sales
    For the realtor, this can mean there may be multiple viewings of the same property, long conversations about the price and amenities, or buyers needing friendly nudges when they get cold feet before making a move. This ensures the relationship starts off on the right foot. Voice Broadcasting.
  • MARKETING ACTION  |  FRIDAY, JULY 11, 2014
    [Conversion, Interactive] Ann Handley and Atri Chatteree Talk: Content Marketing for Small Teams, Part 2
    'An Act-On Conversation. Ann co-founded ClickZ.com , one of the first sources of interactive marketing news and commentary. This is the second part of an edited transcript of the Act-On Conversation they held, which you can listen to on the audio player below. What should they be shooting for in conversion rates and so on?
  • HINGE MARKETING  |  WEDNESDAY, JULY 9, 2014
    [Conversion, Interactive] Marketing Automation: What it is and How to Know if Your Firm Needs it
    business development representative from your firm sends the prospect a personalized, customized email when scheduling the consultation because they have all of the prospect’s information about their interactions with your firm. 'What is marketing automation, and what can it do for your firm? Measure results and ROI. Landing Pages.
  • MARKETING ACTION  |  WEDNESDAY, JULY 9, 2014
    [Conversion, Interactive] How to Use Forms for Lead Generation
    The main purpose of a form is to get permission to interact and continue to engage with a potential customer, gain insightful information on that prospect, and let you prioritize and score a lead’s attributes (such as title) and actions (such as downloading a solution-focused white paper). Let the reader know what’s in it for them.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 2, 2014
    [Conversion, Interactive] 6 Ways to Make Social Measurable
    'Author: Frank Passantino Today, social media is responsible for driving a huge amount of marketing interactions. Through the numerous first- and second-degree connections social networking has made visible, businesses can leverage peer-to-peer influencing to create and maintain valuable relationships. Interactions. Shares.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 1, 2014
    [Conversion, Interactive] The 4 Things Digital Marketers are Missing
    The key to getting your marketing right is to understand the relationship between each different marketing channel and how each one can complement the other. Focus on metrics that actually lead to conversions. We’re talking about conversions, sales and leads. ROI-Driven Metrics. However, it is possible to measure too much.
  • MARKETING ACTION  |  TUESDAY, JULY 1, 2014
    [Conversion, Interactive] CASL Compliance: Q & A About Canada’s Anti-Spam Law
    That’s a confirmed opt-in kind of relationship. But what you could do is assume that it’s implied consent, and then make a proactive effort to convert it into an express-consent relationship. But you need to take it one step further and button up that relationship in the email side of that business. Yes, you do.
  • VOICE-BASED MARKETING  |  FRIDAY, JUNE 27, 2014
    [Conversion, Interactive] Future Trends in Content Marketing
    'Looking ahead, content marketers are probably wondering what changes they will need to make to ensure their assets remain effective in engaging leads, nurturing relationships, and converting sales. Create a Conversation. To do so, marketers are measuring their activity and interactions more frequently across multiple channels.
  • VOICE-BASED MARKETING  |  FRIDAY, JUNE 27, 2014
    [Conversion, Interactive] Future Trends in Content Marketing
    'Looking ahead, content marketers are probably wondering what changes they will need to make to ensure their assets remain effective in engaging leads, nurturing relationships, and converting sales. Create a Conversation. To do so, marketers are measuring their activity and interactions more frequently across multiple channels.
  • VOICE-BASED MARKETING  |  FRIDAY, JUNE 27, 2014
    [Conversion, Interactive] Future Trends in Content Marketing
    'Looking ahead, content marketers are probably wondering what changes they will need to make to ensure their assets remain effective in engaging leads, nurturing relationships, and converting sales. Create a Conversation. To do so, marketers are measuring their activity and interactions more frequently across multiple channels.
  • MARKETING ACTION  |  FRIDAY, JUNE 27, 2014
    [Conversion, Interactive] Ann Handley and Atri Chatteree Talk: Content Marketing for Small Teams, Part 1
    'An Act-On Conversation. Ann co-founded ClickZ.com , one of the first sources of interactive marketing news and commentary. This is an edited transcript of the Act-On Conversation they held, which you can listen to on the audio player below. which is an interactive tool that anybody can use. An Act-On Conversation.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 26, 2014
    [Conversion, Interactive] Be Relevant or Die: The New Nature of Nurture
    That’s why marketers might choose to deploy sophisticated marketing automation tools, to strengthen customer relationships, increase social engagement, and boost visibility – in short, to enhance user experiences. The former isn’t ready to be sold, but the latter might be ready to have a conversation about solutions.
  • MARKETING ACTION  |  TUESDAY, JUNE 24, 2014
    [Conversion, Interactive] Singin’ the Blues: Client-Agency Breakup Songs … and How to Prevent them from Replaying
    One day I might be writing web copy advertising snowboards; the next day I’d work on an interactive game promoting an animated movie. An agency-client relationship, like any relationship, stands or falls on the foundation of good communication. 'I worked at a creative agency for several years. And then suddenly, things changed.
  • MARKETING ACTION  |  TUESDAY, JUNE 24, 2014
    [Conversion, Interactive] Singin’ the Blues: Client-Agency Breakup Songs … and How to Prevent them from Replaying
    One day I might be writing web copy advertising snowboards; the next day I’d work on an interactive game promoting an animated movie. An agency-client relationship, like any relationship, stands or falls on the foundation of good communication. 'I worked at a creative agency for several years. And then suddenly, things changed.
  • HUBSPOT  |  THURSDAY, JUNE 19, 2014
    [Conversion, Interactive] 60 Marketing Acronyms Every Industry Pro Should Know
    It can really throw you off your game in a conversation. The more you know, the more likely you''ll be able to understand and participate in conversations going on around you. CR: Conversion Rate. Pages with high conversion rates are performing well, while pages with low conversion rates are performing poorly.
  • B2B MARKETING MENTOR  |  MONDAY, JUNE 16, 2014
    [Conversion, Interactive] Study: How Marketers Optimize Their Social Content
    Conversely, only 16 percent said they post fewer than once a day, and 14 percent had no set schedule for posting. For example, when Oracle wanted to publicize an event at the South by Southwest Interactive conference with Chevrolet, it used the #sxswi hashtag to share a promotional image with attendees. Follow the hashtag and tweet!
  • HINGE MARKETING  |  FRIDAY, JUNE 13, 2014
    [Conversion, Interactive] An Introduction to Partnership Marketing
    Growing your number of conversions. Before looking for potential partners to collaborate with, nail down the goals you want to achieve from these relationships. Building the relationship. As you begin piquing interest and getting responses, focus on building relationships. Partnership marketing defined. Fear not.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 11, 2014
    [Conversion, Interactive] The Future of Digital Marketing is Already Here
    As marketers, we now strive to: Build deep, enduring relationships with our customers at an individual, personalized level. Drive conversions and get insight into spend and effectiveness. organizations interact with customers and prospects in five or more channels. Build Deep, Enduring Relationships with Customers Over Time.
  • ENGAGE  |  FRIDAY, JUNE 6, 2014
    [Conversion, Interactive] #LOOKITUP: Social Media Terms Are Now In the Dictionary
    Social networking (noun): the creation and maintenance of personal and business relationships, especially online. This is where the conversations happen, and even users who don’t have a huge number of followers can still have a wide reach if they use a popular hashtag on a platform like Twitter. What does it mean for marketers?
  • FATHOM  |  THURSDAY, JUNE 5, 2014
    [Conversion, Interactive] Top Education Social Media Mistakes and How to Avoid Them
    Social media is not a one-way street; it’s all about the conversation. The purpose of social media is interacting with your students and alumni online. Your digital attitude represents your day-to-day interactions with your students; it will become contagious to your prospectives. Not Engaging Your Audience. Not Enough Content.
  • BIZNOLOGY  |  WEDNESDAY, JUNE 4, 2014
    [Conversion, Interactive] How to achieve 1 billion impressions
    Be a Skilled Conversationalist: Strong digital brands don’t just know how to talk – they know how to converse, building relationships through their messaging and content. Be Relevant: Brands that achieve relevancy in today’s digital environment are those able to effectively navigate the ever-changing currents of conversation.
  • HUBSPOT  |  TUESDAY, JUNE 3, 2014
    [Conversion, Interactive] 13 Lessons From Upworthy & BuzzFeed: Viral Content's Secret Sauce
    million interactions with the brand or its content in August alone. Following this, BuzzFeed has found success by creating content that plays on the desire of Facebook sharers to express their opinions through content, especially content that will reaffirm their identities or relationships. million to 19.3 million. ” quiz.
  • SALES CHALLENGER  |  MONDAY, JUNE 2, 2014
    [Conversion, Interactive] 5 Ways to Deal With a Horrible Boss
    If you feel you can have a direct conversation with your boss, then do that. Take a good look at yourself and see if there are things you can change about your own behavior that will make the working relationship easier. 'Everyone complains about their boss from time-to-time. In fact some in the U.S. This goes both ways. Commiserate. 
  • MARKETING ACTION  |  MONDAY, JUNE 2, 2014
    [Conversion, Interactive] Persona: More Than A Movie
    It can be the beginning of a mutually satisfying relationship. Talk to them, and let those conversations refine the initial profile of the target buyer that you gathered from data. Analyze your online tracking data, and the patterns of interaction and engagement with your assets. In ancient Latin, the word meant “mask.”
  • VOICE-BASED MARKETING  |  FRIDAY, MAY 30, 2014
    [Conversion, Interactive] How to Turn a Conversation With a Customer Into a Sale
    'B2B sales today call for a strong back-and-forth between brand and customer to fully nurture a lead or create a long-term relationship. Sales and marketing teams should be at the ready to field these phone calls, emails, and other interactions swiftly and efficiently. Don’t believe me? Ready…set…stats! Identify Needs. Provide Advice.
  • HUBSPOT  |  THURSDAY, MAY 29, 2014
    [Conversion, Interactive] How to Spot a Bad Email List and Turn It Into a Good One
    But sending emails to people who don’t have a prior relationship with your business will severely hurt your reputation with your prospects, your internet service provider, and your email server. To learn more about best practices in landing page optimization, check out our resource on optimizing landing pages for conversion.).
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MAY 28, 2014
    [Conversion, Interactive] The Missing Link Between Media and Marketing
    To meet the challenge,  CMOs have turbocharged Marketing Ops teams  and are building their “Marketing Clouds,” leveraging marketing automation to nurture prospects, adding CRM to manage pipeline and customer relationships, while spending millions on branded websites and social pages, coupled with billions on media to promote their offerings. 
  • MARKETING ACTION  |  WEDNESDAY, MAY 28, 2014
    [Conversion, Interactive] Social Selling: Step Up Your Game
    Wouldn’t your conversations be more genuine, more productive, if you’d prepared by building relationships? Build relationships through social selling. Put relationships ahead of product. Take the time to create and foster relationships, and you’ll reap the rewards of social selling. Make personas a priority.
  • HUBSPOT  |  TUESDAY, MAY 27, 2014
    [Conversion, Interactive] How to Bridge the Gap Between In-Person and Online Lead Generation
    As marketers, our strategies involve a span of countless online interactions from email to website to social media to webinars. How do you measure the value of a speech or understand the influence a conference had amid all the other interactions a prospective customer had with your company online? We often use bit.ly Offer an Exchange.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MAY 25, 2014
    [Conversion, Interactive] 4 Things Your Email Recipients Want to Tell You
    The subject line is arguably your first email interaction. But in building meaningful relationships, your communications are most valuable when the information you provide helps your audience learn, achieve something, or benefit. 'by Amanda Batista | Tweet this Today the United States marks Memorial Day, AKA the social summer kickoff.
<< 1 2 3 ... 12 13 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...