IT'S ALL ABOUT REVENUE | SATURDAY, MARCH 8, 2014
[Conversion, Interactive] SXSW Preview: Social Technologies and the Universal Customer Profile
How do you adjust the voice of your brand to fit the conversational norms of different social networks? I’ll be answering these questions among others during a SXSW Interactive presentation this Sunday, March 9th. As a marketer, how would you use this head start to strengthen your relationships with customers? In Austin?
WEBBIQUITY | TUESDAY, MARCH 4, 2014
[Conversion, Interactive] Book Review: The Social Employee
Rather than being the end goal, the sale is often the beginning of the true relationship between customers and brands. “Listening to over 25,000 conversations daily produced a wealth of data, but the brand has had to be creative in how it sorts and utilizes this information. Those voices collectively shape the brand.
VISIONEDGE | MONDAY, MARCH 3, 2014
[Conversion, Interactive] Loyalty vs. Retention Measurement
'Companies who want to retain or expand their relationships with existing customers are finding that measuring and modeling customer loyalty is very valuable. What does your company want from its relationship with customers and why? You may want to engage a number of stakeholders in conversations around these questions.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, MARCH 3, 2014
[Conversion, Interactive] 3 essential steps to build a powerful personal online brand
Social media opens the doors to new relationships but you have to walk through that door and ENGAGE. Once people begin interacting with your content, find new ways to interact with them. Please add to this conversation in the comment section! 'We live in such an amazing time! Ignite the brand. There are 2.1 Related blogs?
MARKETING ACTION | THURSDAY, FEBRUARY 27, 2014
[Conversion, Interactive] 6 Lead Scoring Lessons for Better Lead Conversion
This process must be measured to ensure the leads that are being delivered are actually bringing the sales conversations that are necessary for success. For sales, the context and background of the campaign can help them drive educated and informative conversations with prospects. The lead scoring caveat. Want to learn more? license.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, FEBRUARY 27, 2014
[Conversion, Interactive] The secret ingredient for successful small business blogging
The interaction between customers and staff is minimal, because lots of chatting is costly. It’s about building relationships with your ideal readers and understanding what they’re struggling with so you can help them realize their dreams. The interaction between customers and staff is minimal, because lots of chatting is costly.
HUBSPOT | TUESDAY, FEBRUARY 25, 2014
[Conversion, Interactive] 3 High-Impact Marketing Channels You’re Probably Overlooking
But no one brain can be a conversion optimizer, designer, and content expert at once. This process leans heavily on consistent relationship-building and continued engagement. Enter content marketing -- a tool for building relationships with an organization’s stakeholders and prospective customers. Women 2.0 Nail it.
LEADERSHIP | TUESDAY, FEBRUARY 25, 2014
[Conversion, Interactive] A Social Media Cheat Sheet for the C-Suite
Understand that social media is two-way; it has to be interactive; a mix of push and pull. Evaluate your aims and objectives – ROI, brand building, relationships, leads, sales, etc. Social media is about conversation, discussion, engagement, interactivity, sharing, and relationship building. right? Get visual.
3D2B | TUESDAY, FEBRUARY 25, 2014
[Conversion, Interactive] B2B Lead Nurturing: Which Works Best? Direct Mail, Email or Phone?
If you want to maximize your sales conversion rates, start by picking up the phone. The key to lead nurturing and conversion is to focus on the prospect, their problem, and helping them to find a solution. The closer you can come to interacting directly with someone, the deeper your mutual understanding will be. Lead Nurturing
WRITTENT | MONDAY, FEBRUARY 24, 2014
[Conversion, Interactive] Inbound Marketing vs. Content Marketing – What’s the Difference?
Over the past 20 years, the internet has slowly overtaken the way consumers interact with brands. An advanced inbound marketing program will include data-based customer models, the application of decision science in order to progressively profile leads, and things like marketing experiments for conversion optimization. Caution.
VERTICAL RESPONSE | THURSDAY, FEBRUARY 20, 2014
[Conversion, Interactive] 5 Webinar Mistakes to Avoid
demo belongs at the bottom of the funnel, after a relationship with contacts is established and a purchase is being considered. Mistake #4: Making little use of interactive tools. The reason to host a webinar is to boost engagement and conversation. Otherwise, make your webinar interactive and engaging.
MARKETING ACTION | THURSDAY, FEBRUARY 20, 2014
[Conversion, Interactive] Optimize the Sales Funnel with Lead Scoring
This gives your sales and marketing teams a powerful tool for effectively managing leads, nurturing relationships, shortening conversion timeframes, sharing intelligence, and increasing sales. This is usually explicit information that you could gather in a form, interview, survey, or direct interactions. What Is Lead Scoring?
IT'S ALL ABOUT REVENUE | WEDNESDAY, FEBRUARY 19, 2014
[Conversion, Interactive] Think B2ME: 5 Keys To Adapting Your Personalized Marketing Playbook
Today’s “relationship economy” requires marketers to rethink engagement and based on context and relevance, according to Juniper Networks CMO Brad Brooks. When you can start to [personalize] your product and marketing, and how you communicate to customers, you can start to have a relationship,” Brooks noted in his keynote presentation.
AD YOUR COMMENT HERE | WEDNESDAY, FEBRUARY 19, 2014
[Conversion, Interactive] Google+ Hangouts: The Future of Live Broadcasting [Event Summary] #SMWNYC #SMWGoogle
Google has been working to make Hangouts a 21st-century broadcast platform that anyone can use to live stream conversations to the world. They also added a Q&A feature , which allows an unlimited number of audience members to engage in the conversation beyond the 10 people allowed inside the Hangout. Panel Description: .
HINGE MARKETING | WEDNESDAY, FEBRUARY 19, 2014
[Conversion, Interactive] Creating Content that Converts: Five Online Lead Generation Tools for Tech Firms
The potential client gets an in-depth look at an issue that they might otherwise ignore due to time or financial constraints, and you get to establish a close relationship with a firm who can tangibly benefit from your services. The relationship you’ve forged remains, boosting your reputation and potentially generating referrals.
BIZNOLOGY | WEDNESDAY, FEBRUARY 19, 2014
[Conversion, Interactive] How SMB eCommerce retailers can turn everyday challenges into sales
How to help online retailers engage their customers with quality content from first interaction to checkout. It measures the total contribution for each of the primary sales channels by looking at both “assists” and “last-touch” conversions. She returns via that email and purchases: Paid search receives a conversion “assist.”.
SALES CHALLENGER | MONDAY, FEBRUARY 17, 2014
[Conversion, Interactive] One Way to Take Control of Price-Driven Sales
But all too often reps take the opposite approach when facing price-driven commercial conversations. And, given what we know about today’s world of sales , it should not come as surprise that this strategy only leads to customers controlling the interaction which means indecision, lost deals, or at best, marginless business.
MARKETING ACTION | MONDAY, FEBRUARY 17, 2014
[Conversion, Interactive] Digital Marketing Glossary, Part 1
sales and marketing) interact. Buyer’s journey : Vendor-customer interactions used to be framed from the sales perspective, often termed the “sales funnel.” The marketing goal of a CTA is to prompt a user to click and continue down a conversion funnel. 'Guilty as charged. Here’s Part 1, A through D. that have value.
HUBSPOT | THURSDAY, FEBRUARY 13, 2014
[Conversion, Interactive] Why the Best Marketing Teams Embrace Process
By using this process (and tools like Unbounce), KISSmetrics was able to increase its webinar sign-up conversion rates 40-80%. At its simplest level, it''s about building a relationship with reporters and having a steady drumbeat of story pitches that fit the message the company wants to portray. The Science Behind Process.
IT'S ALL ABOUT REVENUE | WEDNESDAY, FEBRUARY 12, 2014
[Conversion, Interactive] 3 Ways Life Sciences Marketers Can Benefit From Automated Marketing
sales and marketing executives at large pharmaceutical companies, and found that about one in four of all interactions over the past two years have been digital in nature. That is expected to increase by 26% over the next two years, meaning that by 2016 about half of prescriber interactions will be digital and non-personal in nature.
MANHATTAN MARKETING MAVEN | WEDNESDAY, FEBRUARY 12, 2014
[Conversion, Interactive] Avoiding the Content Creation Trap
But gaining consumer credit requires realistic calculation to understand where a brand can participate in the conversation and what value a brand can realistically provide and own. How you are sorted determines how, when, and where you can enter into the conversation. 'Content is the new black. Content is the new media.
CHRIS KOCH | TUESDAY, FEBRUARY 11, 2014
[Conversion, Interactive] Sports Analogies Suck, Right?
The NHL’s New Jersey Devils, for example, created Mission Control – a room in its corporate offices staffed in part by its most passionate fans – to track conversations about the team and its arena and interact directly with the fan base. There are tons more like these. But every once in awhile, sports analogies work. No more.
HUBSPOT | MONDAY, FEBRUARY 10, 2014
[Conversion, Interactive] The 10 Best Parody Twitter Accounts to Follow
the Queen has remained steadfast in a traditional approach to interacting with her constituents. The PayPal veteran and Tesla executive is known for his visionary ideas, outlandish press conferences, and dynamic relationship with realism. 'The marketing spoof is one of the best and worst institutions in our industry. 4) Central Sq.
MARKETING ACTION | MONDAY, FEBRUARY 10, 2014
[Conversion, Interactive] 5 Traits of Great Marketing Content
From case studies, white papers, and videos to blog posts, webcasts, and eBooks, it’s critical to have content readily available (and findable) that answers buyers’ questions, addresses their business needs and pain points, and helps them visualize a successful working relationship with your company. 'Eighty percent. Sign Up Today.
SYNECORE | SUNDAY, FEBRUARY 9, 2014
[Conversion, Interactive] Marketing Goes SoLoMo
There is something organic and seamless about the relationships we have with our mobile devices. 'As a general proposition, I think it’s fair to say that marketing is going mobile. These devices have become highly relevant to our daily lives precisely because they deliver convenience, simplicity, and proximity. Here’s what I mean.
HUBSPOT | THURSDAY, FEBRUARY 6, 2014
[Conversion, Interactive] 8 Reasons You Gotta Stop Buying Email Lists (Listen Up, Scott Brown)
Attempting to start a business relationship by spamming someone is an uphill battle, to say the least. In cases in which you have an established relationship with the email recipients, it''s appropriate to use some level of email personalization -- but this practice can be dangerous when you''re working with a purchased list.
MARKETING ACTION | MONDAY, FEBRUARY 3, 2014
[Conversion, Interactive] An Act-On Conversation: Anneke Seley and Shawn Naggiar Talk Inside Sales
Thursday February 6th, Anneke will moderate an interactive panel: “Ask An Expert, Ask Your Peers,” at the AA-ISP (American Association of Inside Sales Professionals) Inside Sales 2014 event in San Francisco. And as I’m sure is not a surprise to you, even field sales reps begin their initial conversations online or by phone.
SYNECORE | SATURDAY, FEBRUARY 1, 2014
[Conversion, Interactive] Pin to Win: Social Sharing on Pinterest Trumps Email
Social sharing is an expression of affinity and connection; for businesses, affinity and connection are prerequisites to sales conversion. Businesses selling directly to consumers can leverage Pinterest’s interactive visual imagery to foster brand affinity and increase sales conversion. percent of shares to Pinterest.
MODERN B2B MARKETING | TUESDAY, JANUARY 28, 2014
[Conversion, Interactive] The CMO Six-Pack: How to Pump Up Your Pipeline
With a well-defined set of muscles, decision makers will increase conversions, improve customer engagement, and drive more revenue. Reduce your number of form fields to increase conversion rates, and enrich leads to score and route faster. Social quickly became the most accessible touchpoint within the spectrum of customer interaction.
HUBSPOT | WEDNESDAY, JANUARY 22, 2014
[Conversion, Interactive] What People Get Wrong About Marketing Campaigns
Compact campaigns don''t quite encapsulate the full spectrum of what prospective customers care about and may risk creating a brand that values short-term messages over long-term relationships. And yet, years of conversations have taught us that no two prospects mean the same thing when they say "campaign." What is going on here?
B2B MARKETING INSIDER | TUESDAY, JANUARY 21, 2014
[Conversion, Interactive] The Rise Of Visual Storytelling
And it has changed the way we interact with internal and external communities to develop products, communicate to the marketplace, and win new customers. By establishing relationships that build trust. Now, let’s flip the conversation to one of the most hated of corporate tools: slides. How can brands compete? Videos. Comics.
IT'S ALL ABOUT REVENUE | MONDAY, JANUARY 20, 2014
[Conversion, Interactive] How To Improve Conversion From Suspect To Advocacy: Tips Along The Journey
'by Eloqua | Tweet this Our buyers and content consumers are driving interactions with our brands on their terms and across different channels. The more you know about your audience, the more appropriately you can tailor your interactions, the information they receive, and the timeliness of response and engagement.
HUBSPOT | MONDAY, JANUARY 13, 2014
[Conversion, Interactive] The ABCs of Content Marketing: A Glossary of Terms
Conversion Rate. Conversion rates give you an idea of how good you are (or how good your content is) at converting visitors into leads, or leads into customers. Those are two of the most typical conversion rates content marketers measure, anyway. Agile. And trust me, there will be failures.). Analytics. Blogging. Buyer Persona.
MANHATTAN MARKETING MAVEN | SATURDAY, JANUARY 11, 2014
[Conversion, Interactive] Meeting Customer Expectations
Consumers hold fundamental attitudes about brands that don’t change much over time, even while the channels they use to interact evolve. Consumers have existing brand relationships and are generally willing to trade data for convenience, utility or deals. They expect the brands they care about to care back.
E-QUIP | FRIDAY, JANUARY 10, 2014
[Conversion, Interactive] How to Double Your Win Rate
What that means, of course, is that for many, if not most, of those submittals there is minimal prior interaction with the client. The important issue, of course, is conversion rate. Steer conversation in BD meetings away from proposals and to sales. And don''t ignore talking about the working relationship (everyone else will).
SALES PROSPECTING PERSPECTIVES | THURSDAY, JANUARY 9, 2014
[Conversion, Interactive] Inside Sales Reps: First Impressions are the Most Important
I''ve had interactions with sales professionals ranging from ignoring their insistent calls when I''ve already told them I''m not interested, to becoming best friends with someone who prospected me over six years ago. The voicemail was from one of the companies that I had hoped to work with in building a sales and marketing relationship.
VIEWPOINT | THURSDAY, JANUARY 9, 2014
[Conversion, Interactive] Lead Generation Lies That are Wreaking Havoc with Your Sales
Here’s what they had to say: Ardath Albee | Marketing Interactions. Wouldn’t it make more sense to respect the interaction? If a great conversion rate is 30% of leads to sales qualified leads than 7 out of 10 failed to pass through. Remember that they''re buying a relationship as much as a product. Hogwash! Period.
INTEGRATED B2B | WEDNESDAY, JANUARY 8, 2014
[Conversion, Interactive] 3 ways to brand your brick-and-mortar company online
'Traditionally, marketing has been a one-way street, focused on pushing a message out to the world at large rather than interacting with a community. strong body of informative and entertaining content helps establish your company as an authority in your field and build relationships with current and prospective customers.
VIDYARD | WEDNESDAY, JANUARY 8, 2014
[Conversion, Interactive] What Game of Thrones & Broadcast TV can Teach you About Video Marketing
While you might think a huge viral hit is your goal on YouTube, you should really focus on releasing consistent video content frequently to build relationships over time. . With a video marketing platform in place you can analyze how people are interacting with your videos quantitatively with drop off rates and other detailed metrics.
B2B MARKETING INSIDER | TUESDAY, JANUARY 7, 2014
[Conversion, Interactive] Is This The Year Of Big Data For Marketing?
This effort will affect channels across the marketing ecosystem, further breaking down the siloes that separate interactive and traditional marketing vehicles.” Which keywords drive conversions? Which social conversations are spurring the actions that lead to deeper engagement with your brand? My Take. What do you think?
HINGE MARKETING | MONDAY, JANUARY 6, 2014
[Conversion, Interactive] Lead Nurturing For Professional Services
They have become an easy-to-use method for increasing engagement and adding human interaction. Since they require a time commitment from prospects, it is a step up in engagement on their part and increases your ability to educate and nurture the relationship. That’s a real shame. To grow our firms, we all need net new clients.
MODERN B2B MARKETING | MONDAY, JANUARY 6, 2014
[Conversion, Interactive] The Top Marketing Automation Posts of 2013
Key Quote: “Marketing automation is the technology that propels your business into a new era of relationship based marketing with quantifiable results. He told us: “We all know content in and of itself isn’t enough anymore, and at LeadMD, we work hard to create compelling content with which people truly want to interact.
MODERN B2B MARKETING | MONDAY, JANUARY 6, 2014
[Conversion, Interactive] The Top Marketing Automation Posts of 2013
Key Quote: “Marketing automation is the technology that propels your business into a new era of relationship based marketing with quantifiable results. He told us: “We all know content in and of itself isn’t enough anymore, and at LeadMD, we work hard to create compelling content with which people truly want to interact.
B2B LEAD GENERATION BLOG | MONDAY, DECEMBER 30, 2013
[Conversion, Interactive] 2013 Year in Review: Top 6 focus areas for B2B marketers this year
Andrea Johnson, Copywriter, MECLABS, revealed how Dell leveraged social media to reach out to customers and monitor conversations online. For us, B2B is about relationships, and social media is all about relationships,” Richard Margetic, Director of Global Social Media, Dell, said. Topic #1. Anna Lee (@annaleenyc) May 6, 2013.
MARKETING ACTION | THURSDAY, DECEMBER 19, 2013
[Conversion, Interactive] Why Advocate Marketing Should Be Part of Your Lead Generation Strategy – Part 2 of 2
To hook your advocates in the early stages of the relationship, first ensure they are experiencing great value from your products and services. Exceed their expectations in the very first days to generate true fans and build relationships that will carry you beyond future support cases and provide the foundation for advocacy. license.
WRITTENT | WEDNESDAY, DECEMBER 18, 2013
[Conversion, Interactive] How to Become a Content Promotion Genius on Twitter
Once you figured out the appropriate schedule for tweeting, think of how to interact with other users. Twitter is a great platform for starting ongoing conversations. Think of valid reasons why your customers should be talking to you, then jump right in and start a conversation! There is simply no other way. But is that enough?
LEADERSHIP | TUESDAY, DECEMBER 17, 2013
[Conversion, Interactive] Personalize B2B Lead Generation—3 Ideas from the Holiday Season
This could be your email marketing piece, an article on your blog, a landing page on your website, a social media update, a product or service you take to market, customer service, post-sales maintenance and support, and absolutely every interaction you have with your audience. In the professional world, this is a greater challenge.
SALES INTELLIGENCE VIEW | MONDAY, DECEMBER 16, 2013
[Conversion, Interactive] Ask the Author Series: Featuring Gary Walker, Author of The CustomerCentric Selling® Field Guide to Prospecting and Business Development (Part 1 of 2)
Describing the Sales Person as the ultimate sales technology, Joanne makes a strong call to just pick up the phone and have real interactions with our customers, current and potential. The title ‘Account Management’ implies to me that the customer/vendor relationship already exists. So how do we get people on the phone?
VOLACCI | MONDAY, DECEMBER 16, 2013
[Conversion, Interactive] Book Review: Social PR Secrets by Lisa Buyer
Although I''ve been an Internet marketing professional since 1996, I have focused mainly on the ecommerce, Drupal, SEO and conversions side of things. Follow them spark up an online conversation. Interact and even collaborate with the media. count myself lucky if I get 1 or 2 good tips per chapter of the average book. Ben here.
HUBSPOT | WEDNESDAY, DECEMBER 11, 2013
[Conversion, Interactive] A Year in Review: The Biggest Social Media Updates of 2013
In an effort to “help people more easily discover what others are saying about a specific topic and participate in public conversations,” Facebook implemented clickable hashtags in 2013. This year, LinkedIn announced LinkedIn Contacts , a new tool to make it easy for marketers to build and maintain important relationships.
LEADERSHIP | TUESDAY, DECEMBER 10, 2013
[Conversion, Interactive] 4 Key Steps to Socialize Data in the REAL B2B World
You have to start slow and easy, building one strong relationship at a time with your purchase influencers. How will you socialize all the data available to you and use it to build relationships in the real B2B world? Start now to socialize it and strengthen relationships in the real world of B2B marketing. and more.
MARKETING ACTION | THURSDAY, DECEMBER 5, 2013
[Conversion, Interactive] Nurturing Relationships In A Long Sales Cycle
Whatever the reason, if you’re going to keep a deal alive over the course of a long sales cycle, you need to find a way to keep the customer relationship alive and healthy. In a recent conversation (which became the basis for an Act-On case stud y ), Angie Anderson, Starshot’s Demand Generation Practice Lead, discussed lengthy sales cycles.
SOCIAL MEDIA B2B | MONDAY, DECEMBER 2, 2013
[Conversion, Interactive] B2B Experts: The Difference Between Social Media and Content Marketing
'Many B2B marketing conversations have been focused on content marketing lately, rather than social media and I wanted to understand if this was a real trend and what it might mean. Content marketing is creating content for communications channels (blogs, newsletters, social posts, press releases, videos, photographs, interactive media, etc.)
FATHOM | FRIDAY, NOVEMBER 29, 2013
[Conversion, Interactive] 5 Marketing Stats for New Business in 2014
I’ll begin this not with a stat, but a statement from an IBM report: CMOs in outperforming organizations invest more effort in capturing and using data to foster customer relationships. Fostering customer relationships. Using this knowledge to give your customers what they want builds trust and strengthens the relationship.
MANHATTAN MARKETING MAVEN | THURSDAY, NOVEMBER 21, 2013
[Conversion, Interactive] Unpacking Engagement
Engagement is the desired human interaction that results from marketing activity. Engagement planning starts with the desired response in mind and then maps customer attitudes and behaviors to find relevant and appropriate inflection points to begin the conversation. Creature Cycles. We are creatures of habit.
MODERN B2B MARKETING | THURSDAY, NOVEMBER 21, 2013
[Conversion, Interactive] Dreamforce Session Recap: Write Awesome Emails, Understand the Marketing Technology Landscape, and Rock Your Inbound and Outbound Marketing
Tuesday kicked off with DJ Waldow, Marketo’s Email Marketing Evangelist and Andrew Kordek, Chief Strategist and Co-Founder at Trendline Interactive, to discuss email strategy and how to create email marketing campaigns that your customers can engage with. It is very hard to scale these conversations. Be Human. Was it good? Was it bad?
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, NOVEMBER 20, 2013
[Conversion, Interactive] Executives long for “customer-activated company” but social media is a stumbling block
That’s one of the conclusions of a landmark study released today by IBM called “ The Customer-activated Enterprise ,” — a result of face-to-face conversations with more than 4,000 C-suite executives worldwide. interact with hundreds of executives every year who are putting tremendous resources toward enabling a digital enterprise.
B2B MARKETING MENTOR | TUESDAY, NOVEMBER 19, 2013
[Conversion, Interactive] Brand Advocates: The Greatest Resource You Never Knew You Had
Here are the key takeaways from our conversation. These customers regularly attend these gatherings to interact with other members in your community, or may have even been a speaker at a past meetup. While a contact management or customer relationship management (CRM) system may suffice, an advocate marketing platform is ideal.
BIZNOLOGY | MONDAY, NOVEMBER 18, 2013
[Conversion, Interactive] How does Vodafone prove digital media’s effectiveness?
They also wanted to maintain a dialogue with existing and past clients and to start a conversation with potential new ones. Track interaction of the user with all media channels at one place. Model how different factors contribute to conversion. Model how factors interact with each other. '(Photo credit: Wikipedia).
IT'S ALL ABOUT REVENUE | MONDAY, NOVEMBER 18, 2013
[Conversion, Interactive] Engagement Strategies For Always On, Multichannel Marketing [New Guide]
No longer can marketers or sales reps relegate communications to company centric conversations. Check out our new Engagement Guide , a how to guide for creating more integrated, meaningful interactions with prospects and customers across all digital channels. Check out Episode 2 of Modern Mark’s Journey to Modern Marketing.
WRITTENT | FRIDAY, NOVEMBER 15, 2013
[Conversion, Interactive] 15 Habits of Legendary Content Creators
Focus on quality relationships, not quantity contacts, and your social sharing results will soar. Leverage Audience-Interaction. Contribute to Conversations. 'Image credit: Artur 84. Everyone can have happy and successful careers as content creators, if they adopt positive working habits. Read News Daily. Create Often.
IT'S ALL ABOUT REVENUE | TUESDAY, NOVEMBER 12, 2013
[Conversion, Interactive] How To Build Sustainable Relationships With Your Advocates
People become advocates because they’re hardwired to connect with others and build relationships through unsolicited support. You risk scaring away the object of your affection before your relationship goes anywhere. Therefore, a tit-for-tat reward strategy isn’t the best way to build a sustainable relationship with them.
VISIONEDGE | TUESDAY, NOVEMBER 12, 2013
[Conversion, Interactive] Managing Marketing Content Across the Customer Life Cycle
” The key point is to recognize that the life cycle defines an ongoing relationship and continuous dialogue. . Conversation . Though it is impossible to completely capture and monitor the entire buying journey and decision, mapping the process helps you capture channel preferences and interactions. Contact . Connection .
WRITTENT | FRIDAY, NOVEMBER 8, 2013
[Conversion, Interactive] Unite Social Media and Blogging in a Winning Strategy
'The time has to come to go beyond vague suggestions and analyze specific tactics that will lead to a powerful combination of blogging and social media interaction. Like a real member of a community, feel free to add value to the conversation and establish long lasting, friendly relationships. Image Credit: Tom Fishburne.
READYPULSE | TUESDAY, NOVEMBER 5, 2013
[Conversion, Interactive] Consumers Approve User Generated Commerce
But I wanted to prove that consumers really are more influenced by this strategy, and not with numbers or case studies, but by having an open conversation with a consumer. like to show how I’m interacting with brands, almost as a portfolio in my blog. has recognized me, and reached out to me to continue our relationship.
LEADERSHIP | TUESDAY, NOVEMBER 5, 2013
[Conversion, Interactive] 5 Ways to Optimize B2B Social Media…And Get Results!
Social media is first and foremost about relationships. Optimization then, is the process of refining and strengthening relationships in order to get better business results overall. By making a consistent effort to optimize your social media marketing efforts, you can get closer to accomplishing conversion through social.
MODERN B2B MARKETING | TUESDAY, NOVEMBER 5, 2013
[Conversion, Interactive] Get Recommended: The Power of Word of Mouth
If you aren’t already, be sure you are using social listening tools to monitor conversations about your brand and your competitors. This document should be written in conversational language and should ideally be tested on your target audience. Engagement : Spark conversation and interaction with the brand to boost consideration.
VERTICAL RESPONSE | THURSDAY, OCTOBER 31, 2013
[Conversion, Interactive] How a Welcome Email Can Boost Your Business
welcome email can incorporate a receipt or account information, but it should also encourage the customer to interact with the company, Parsons says. “Why on earth would a company tell a customer not to interact with them? Customer interaction can lead to customer satisfaction, and that builds a business.”
SALES INTELLIGENCE VIEW | WEDNESDAY, OCTOBER 30, 2013
[Conversion, Interactive] Ask the Author Series: Featuring Joanne Black, Author of Pick Up the Damn Phone! How People, Not Technology, Seal the Deal (Part 1 of 2)
'How can you bring value to every sales interaction? Because the way customers interact and engage with us is changing, and salespeople are confused about what that means for the future of business. They’re too busy conversing online to have real, meaningful conversations with the people right in front of them. Not true!
HUBSPOT | MONDAY, OCTOBER 28, 2013
[Conversion, Interactive] Is Marketing Automation Worth the Hassle? New Data Raises Questions
Marketing automation that marketers dream of organizes the data their prospects share, then uses that data to provide those prospects with the right content and the right interactions at the right time to help close sales. Contacts that you have no relationship with are unlikely to responding to a cold email. 1) Effectiveness.
IT'S ALL ABOUT REVENUE | SUNDAY, OCTOBER 27, 2013
[Conversion, Interactive] 3 Key Takeaways From Megan Heuer’s Sales and Marketing Therapy Session
'by Erick Mott | Tweet this It is no mystery that sales and marketing teams often don’t see eye-to-eye when it comes to lead quality and conversion. According to Sirius Decisions Marketing Therapist, Megan Heuer , something’s missing from your relationship if you’re sending tons of leads to sales and partners, but they aren’t happy.
VERTICAL RESPONSE | WEDNESDAY, OCTOBER 23, 2013
[Conversion, Interactive] The Psychology of Color & Marketing – What Actually Works?
However, “In regards to the role that color plays in branding,” Ciotti says, “results from studies such as The Interactive Effects of Colors show that the relationship between brands and color hinges on the perceived appropriateness of the color being used for the particular brand (in other words, does the color “fit” what is being sold.)”
BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, OCTOBER 18, 2013
[Conversion, Interactive] It’s Time For CMOs To Tap Into The Power Of Personalization
All of those learnings, in turn, can result in increased clicks, higher conversion rates, more revenue and happier customers. Forge meaningful social relationships. study by Forrester Research found that 45 percent of people on social networks have interacted with a brand through social media over the previous three months.
SAZBEAN | FRIDAY, OCTOBER 18, 2013
[Conversion, Interactive] Vine Is the 6-Second Way to Engage 40 Million Customers
Parsons uses video to enhance his blog postings and generate viewer interaction. Using the clips can engage customers by starting a conversation with them, rather than just pushing information on them. The relationship between companies and Vine video viewers extends beyond customers. It is also incredibly easy.
MARKETRI | MONDAY, OCTOBER 14, 2013
[Conversion, Interactive] Marketing and Social Media Tips from Best-Selling Author, Mark Schaefer
We choose with whom we interact, whether it be a brand or a friend, and know that there is a human being responding to our tweets or Facebook messages (when brands use social media well, that is). “We want to create relationships with brands like we do with our friends.” Humans buy from humans. ” 3. 100% ROI.
VERTICAL RESPONSE | FRIDAY, OCTOBER 11, 2013
[Conversion, Interactive] Social Media Invite Emails That Are a Marketing “Do”
Your email list is full of people interested in your biz, and getting them to interact with you on social media can help build your relationship with them and keep your business top of mind. ” Then, keep followers coming back for more with engaging posts and conversations. Email marketing, of course! Keep readers focused.
MARKETING ACTION | TUESDAY, OCTOBER 8, 2013
[Conversion, Interactive] Blurred Lines: Where Does Marketing End and Sales Begin?
It includes seeing how buyers interact with you online, measuring their behavior, and tying that intelligence into your marketing and sales process. In the consideration phase, you narrow down your interactions more. Marketing and innovation produce results; all the rest are costs. Optimize your lead to revenue process at each stage.
SALES PROSPECTING PERSPECTIVES | FRIDAY, OCTOBER 4, 2013
[Conversion, Interactive] Sales Prospecting Perspectives Weekly Recap - Week of October 4, 2013
According to Michael Brenner, social media should tell stories while interacting and engaging with followers. This post shows the importance of trigger data for creating more conversions throughout the sales funnel. 'Happy Friday Sales Prospecting Perspectives readers! We can all relate to that “Oops” moment in marketing campaigns.
THE FORWARD OBSERVER | FRIDAY, OCTOBER 4, 2013
[Conversion, Interactive] Why B2B Email Marketing Is Sexy (And It Knows It)
There are two primary reasons why email is so effective: 1) Building Relationships 2) Nurturing Relationships. And relationships are very sexy. Building Relationships. Brand Awareness and Trust – As long as you offer value, you can build a trusting relationship with the recipients. Nurturing Relationships.
HUBSPOT | TUESDAY, OCTOBER 1, 2013
[Conversion, Interactive] Social Media Managers Must Work Around Lousy Business Models
During the conversation, this magical little tweet came in from @AmericanAir: @anum Let us know if we can assist you today, Anum. Kudos to the airline''s social media team for doing its best to respond and interact with customers. 2) Build a Relationship With Customer Support. Yeah, me too -- multiple times. My initial reaction?
VIEWPOINT | TUESDAY, OCTOBER 1, 2013
[Conversion, Interactive] PowerViews with Ardath Albee: Sales Reps Need to Get ‘Content CliffsNotes’
'Social selling is all about nurturing, because every time you come into contact with a prospect—via Facebook, Twitter, LinkedIn or some other social media — you have to nurture the relationship. Once you have established a relationship with a client, you must maintain the relationship. Move Toward Customer Retention.
IT'S ALL ABOUT REVENUE | SUNDAY, SEPTEMBER 29, 2013
[Conversion, Interactive] Where Are Marketers Allocating Budget? [CHART]
Earlier this week Eloqua announced a new integration with Oracle Social Relationship Management (SRM) that allows marketers to manage their digital interactions from a single platform, helping to streamline their capabilities around social analytics, tracking, publishing, and targeting. Enter AdFocus.
HUBSPOT | FRIDAY, SEPTEMBER 27, 2013
[Conversion, Interactive] Feeling Awkward at a Networking Event? 3 Ways to Break the Ice
Here''s the scoop: Brooks left a relationship that wasn’t fruitful anymore, but because he has contacts all over the place, he knows he’ll be able to bounce back. Unfortunately, that’s left some of the professional world feeling more comfortable interacting with people online than in person. Well, pretty much. s” and “really?''s”?
HUBSPOT | THURSDAY, SEPTEMBER 26, 2013
[Conversion, Interactive] The 45 Inbound Marketing Terms You Should Know [Glossary]
So, you can imagine that it’s important to convey a very enticing, valuable offer on a call-to-action to better foster visitor-to-lead conversion. Conversion Path. conversion path is a series of website-based events that facilitate lead capture. Yes, there will be debate on the imperative-ness of these terms. B Testing. Content.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, SEPTEMBER 18, 2013
[Conversion, Interactive] Social Media Case Study: How I made $47 million from my B2B blog
Late in 2011, my company, AT&T, put together a new sales team to re-build business relationships with a Fortune 100 company in Atlanta. We decided to take an entirely new approach that heavily favored building relationships through social media. Slowly, we saw a thaw and a major shift in the relationship started. Tactics.
HUBSPOT | THURSDAY, SEPTEMBER 12, 2013
[Conversion, Interactive] How to Deliver the Perfect Sales Demo
It started as a simple sales research project -- what conversation paths were our prospects taking? What I uncovered was an entire methodology that hasn’t necessarily been written about -- that of a proactive, interactive demo. 4) Summarize Past Conversations. Is the prospect interested in moving this conversation forward?
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, SEPTEMBER 11, 2013
[Conversion, Interactive] How Raab Associates Converted to ZohoCRM In One Weekend: a B2B CRM Success Story
At this point we were feeling pretty good about actually pulling off the conversion, so I spent all day Sunday manually cleansing those 14,000 contact records to ensure the critical data was populated. email after each interaction, which is a good sign that Zoho is trying to do a good job. Build contact lists, check.
B2B MARKETING INSIDER | WEDNESDAY, SEPTEMBER 11, 2013
[Conversion, Interactive] The 2 Rules of Sponsored Content
It allows publishers to think about new ways of creating a revenue stream to underwrite their own editorial without having to insert interrupting ads that no one wants and fewer and fewer readers are interacting with. 'Welcome to my 2nd day coverage of Content Marketing World. Yesterday Advertorials have been around for a long time.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, SEPTEMBER 10, 2013
[Conversion, Interactive] Social media and the forgotten business opportunity
It was a quiet place focused on people and relationships … almost to a fault. And here is what most people have forgotten — Business has always been built on relationships, not people yelling at you. Social media used to be an extraordinary opportunity to build those relationships. And, it still can be. The pitch.
SALES PROSPECTING PERSPECTIVES | MONDAY, SEPTEMBER 9, 2013
[Conversion, Interactive] Are you Considering Your Competition Before and After a Sale is Made?
You never want to bash your competition, but you do want to have enough information to guide the conversation with a prospect that will highlight your strengths in areas that the competition may lack. Your competition will be eyeing them, so invest time and money in the relationship. Seems simple, right? What are their strengths?
SOCIAL MEDIA B2B | MONDAY, SEPTEMBER 9, 2013
[Conversion, Interactive] Why Google+ Communities are the Best Place for B2B Relationships
It has now become a hybrid of these two systems, one where users are still seeking out these products and information, but also conversing with one another about them (aka word-of-mouth). Google+ Communities offers a clean, well-formatted destination where business relationships can blossom and stay consistent. Simply search for it.
MARKETING ACTION | MONDAY, SEPTEMBER 9, 2013
[Conversion, Interactive] Better Calls To Action = More Conversions
'Editor’s note: Effectiveness and efficiency – two holy grails for all content marketing – are particularly important for calls to action (CTA), as they’re conversion points. This is the link that takes your visitor from the content to the next step in forming a business relationship or making the sale.”. Great content converts.
HUBSPOT | FRIDAY, SEPTEMBER 6, 2013
[Conversion, Interactive] How to Use Dynamic Content for "Smarter" Marketing
That targeting proves to be quite successful: According to Aberdeen group , personalized emails improve click-through rates by 14% and conversion rates by 10%. Smart content starts with information from a marketing database or customer relationship management (CRM) system. So we wanted to break it down once and for all. Let''s dive in.
MODERN B2B MARKETING | WEDNESDAY, SEPTEMBER 4, 2013
[Conversion, Interactive] What to Seek in an Engagement Marketing Solution
And that means you need to develop a direct relationship with each individual. Where batch-and-blast campaigns feel like shouting, engagement marketing feels more like a natural conversation. Plus the technology is too linear to reflect the true nature of interactions with prospects and customers. Defining Engagement Marketing.
JILL KONRATH'S SELLING TO BIG COMPANIES | WEDNESDAY, SEPTEMBER 4, 2013
[Conversion, Interactive] New Sales Career Success Strategies
You also want to shine the spotlight on your fellow co-workers because it creates stronger relationships and good karma. They are looking for more interaction through technology. For boomers, you''re going to want to have in person vs. online conversations. 'Want to know more about what it takes to get ahead today?
SALES CHALLENGER | TUESDAY, SEPTEMBER 3, 2013
[Conversion, Interactive] The Challenger Sale Vs. The Effortless Experience
Through extensive quantitative research, we found that (contrary to conventional wisdom) the best salespeople don’t just build relationships with customers, they challenge them. They aren’t aggressive or obnoxious, but they are assertive and use “ constructive tension ” as a means to advance the sales conversation. Put simply, yes.
SALES PROSPECTING PERSPECTIVES | THURSDAY, AUGUST 29, 2013
[Conversion, Interactive] Inside Sales Managers: Training is Team Building
The conversations I am having validate that we are on the right track. expected an improvement as a result of the learning and improved skills, it was the improved relationships, processes, and the special bonds that have been created through spending time learning together that surprised me a bit. This got me thinking.
VOICE-BASED MARKETING | THURSDAY, AUGUST 29, 2013
[Conversion, Interactive] How Sales Can Better Align with Marketing and Support
And sales can feel like they are being inundated with leads from nowhere, with no context as to where marketing found them or how to frame their initial conversation. Voice-based marketing automation (VBMA) tools can do the same for phone leads using IVR (interactive voice response) technology to score callers before passing to sales.
VIEWPOINT | THURSDAY, AUGUST 29, 2013
[Conversion, Interactive] Good Reads for B2B Sales - 99 Prospecting Tips from Sales Experts
Learn how to tailor your inside sales conversation. Today''s digitally raised generation are quickly becoming the customers and sales reps we interact with every day. Tactics Turn Referrals Into Rock Solid Relationships. good referral contributes to sales and toward building lasting business relationships. Via Radius.
LEADERSHIP | TUESDAY, AUGUST 27, 2013
[Conversion, Interactive] 10 Event Marketing Tips to Accelerate B2B Lead Generation
For reasons ranging from, “we have an event budget we need to expend” to “we need an interactive forum with our customers” to “leads are not finding their way to us, so we need to go to them”. Which events and what type of interaction resulted in the highest conversion/buying actions? DESIGN THE ‘BIG CAT’ EXPERIENCE.