MODERN B2B MARKETING | FRIDAY, APRIL 17, 2015
[Conversion, Interactive] 6 Vital Features to Look for in Marketing Automation Software this Year
Marketing automation software is not just a fancy synonym for customer relationship management software. Instead of following the conversion trajectory set out for them by a business, prospects can pop in and out of the process as they see fit. Marketers have to adapt to these changes. Lead Scoring Capabilities. Progressive Profiling.
MODERN B2B MARKETING | THURSDAY, APRIL 16, 2015
[Conversion, Interactive] Inspiration in the Nation! Live From The Marketing Nation Summit Day 2
From building complex multi-channel, multi-device relationships, to having 1:1 personalized conversations, to the Internet of Things , and more, The Marketing Nation Summit always has insights from the best and the brightest. You must be present where your customers are interacting! Demographics are simply not enough.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, APRIL 16, 2015
[Conversion, Interactive] It’s not a pitch, it’s a person. The super powers of influence marketing
needed a personal relationship, not another aisle of food displays. have to invest in building a strong human-to-human relationship with the influencer. The relationship-building starts by carefully selecting the influencer to work with (someone whose thinking and values are aligned with my brand). Ready? Ready?
MARKETING ACTION | TUESDAY, APRIL 14, 2015
[Conversion, Interactive] Why Blogging Is More Important Than Ever
Blogs create the perfect environment for this interactive relationship. Start a conversation on social media using hashtags, reply to feedback, and answer questions. Increase your conversion rate. But there’s already a lot of content out there, and content marketing isn’t nearly as good as “interesting marketing.”
MODERN B2B MARKETING | FRIDAY, APRIL 10, 2015
[Conversion, Interactive] Back to Basics: 7 Things Marketing Automation Software Can Do For Your Business
Here are seven critical things that marketing automation software can do for your marketing: 1. Create Relationships with Buyers Through Engagement Marketing. What businesses can do with marketing automation software is track customer behavior and interactions across channels to better understand who they are and what they want.
IT'S ALL ABOUT REVENUE | THURSDAY, APRIL 9, 2015
[Conversion, Interactive] 1:1 Communication - The Next Big Evolution In Marketing
The answer lies in the fact that consumers have evolved from being “buyers” of products and services only to becoming brand advocates who are interacting with us and seeking active involvement with our brand. I’ve written a lot about data-driven marketing in the past and how it drives conversion. But why?
KOMARKETING ASSOCIATES | TUESDAY, APRIL 7, 2015
[Conversion, Interactive] Spring-Cleaning: Social Media Tips & Tricks to Organize Your Accounts
It’s easy to find relevant communities to share industry-related content and interact with influencers and publications. successful social media strategy helps businesses increase brand recognition and loyalty, boost conversion rates, drive referral traffic and more, all in effort to generate sales. inches of snow to melt. Enjoy!
VIDYARD | MONDAY, APRIL 6, 2015
[Conversion, Interactive] 6 Important Takeaways from Oracle’s Modern Marketing Experience
He went on to point out that the majority of users feel the brands they work treat them as transactions rather than relationships: Why do companies fall short? The bottom line – your employees are interacting with customers every day, and doing extraordinary things to build your business. Those who don’t, won’t.”
MARKETING ACTION | THURSDAY, APRIL 2, 2015
[Conversion, Interactive] How PeopleHR Found the Right Marketing Automation Vendor
It should also help you manage and optimize every stage of the customer experience, track online activity, generate and manage leads, automate campaigns, integrate with customer relationship management (CRM) systems, and much more. Has this person been listening into my conversations? However, that same volume created a problem.
MARKETING ACTION | MONDAY, MARCH 30, 2015
[Conversion, Interactive] Customer Lifecycle Metrics, Part 3: Nurture, Score, Repeat
And if you think you’ve got a long path to conversion, consider this: marketing agency Starshot manages nurturing campaigns for sales cycles up to three years long! They make it possible to watch the progress of your leads as they travel through the path to conversion. Read the case study to see how they do it. Nurture Metrics.
THE FORWARD OBSERVER | THURSDAY, MARCH 26, 2015
[Conversion, Interactive] 7 Ways To Thrill Customers And Get Them To Buy More From You
The customer experience is formed by every interaction with your company , not just during the sales process. Every single (small) customer interaction with a company makes a big difference because they collectively create a larger experience. Are all interactions consistent? Measure and track all those interactions.
HUBSPOT | THURSDAY, MARCH 26, 2015
[Conversion, Interactive] Space, Place & Design: How One Agency Transformed the Modern Event Experience
few years later, that relationship culminated in the Cube, a four-foot-by-four-foot interactive art installation that appeared at the Decibel Festival in 2014. We really like using technology to get people to interact with each other so that the technology is not coming between them,” David said. They want to study and interact.
HINGE MARKETING | TUESDAY, MARCH 24, 2015
[Conversion, Interactive] Technology Marketing: Avoid a Social Media Burnout with a Winning Game Plan
But are you getting conversions? You need to manage your social media to build a strong relationship with your audience. Just remember that social is about interaction. 'While going viral may be the Holy Grail of social media marketing, it’s also elusive and unpredictable. To gain 100 new LinkedIn followers? Budget for it.
HINGE MARKETING | MONDAY, MARCH 23, 2015
[Conversion, Interactive] 10 Essential B2B Marketing Strategies to Grow Your Professional Services Firm
recent study on referral marketing has found that 17% of expertise-based referrals are made on the basis of interactions on social media. CRM: Another essential software is a Customer Relationship Management System (CRM). These kinds of techniques certainly have a place in your marketing tool belt. The impact of research is clear.
HUBSPOT | FRIDAY, MARCH 20, 2015
[Conversion, Interactive] 9 Smart Ways to Measure Your Sales Enablement Efforts
How do you definitively prove you''re fostering a healthy relationship between Marketing and Sales? 1) Use the lead-to-customer conversion rate as your North Star. In other words, said with a funnel lens, their mission is to increase the lead-to-customer conversion rate. Traffic? Check. Leads? Check. Opportunities? Check.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, MARCH 18, 2015
[Conversion, Interactive] Three huge ideas to build your networking momentum
had read his blog many times, but never commented or interacted. Sure, there was a return on investment for my personal growth previous to having lunch, but the more time I invested in the relationship, the bigger returns I produced. I’ve had financial returns on my relationship with Mark as well. New Networking Age.
YOUR SALES MANAGEMENT GURU | MONDAY, MARCH 16, 2015
[Conversion, Interactive] If It Isn’t Fun, It isn’t Selling!!!
As a salesperson your interaction with your clients or prospects will always create an emotion-positive or negative. Focusing on a positive, fun and interactive approach will lead to a connection with that person(s). 'If It Isn’t Fun, It isn’t Selling!!! and the reaction I received was interesting. Are they listening to you?
MODERN B2B MARKETING | MONDAY, MARCH 16, 2015
[Conversion, Interactive] Sights and Sounds of SXSW: Transformational Marketing and The Era of Engagement
'Author: Dayna Rothman Every year SXSW Interactive brings a pretty diverse group to Austin! From Grumpy Cat, to Hulk Hogan arm wrestling, to Left Shark, to people with pot-bellied pigs as pets, there is something for everyone at SXSW interactive this year. Activation : Conversion through the buying cycle. East 6 th St. Sales.
CMO ESSENTIALS | MONDAY, MARCH 16, 2015
[Conversion, Interactive] The 21st Century Buying Experience: Say Farewell to the Sales Cycle
The customer was at the complete mercy of the seller, who controlled the flow of data, and therefore, held all the cards in the interaction. This begins with the “hidden sales cycle” and carrying through the intertwined marketing, sales, and service stages of the relationship lifecycle. My, how times have changed.
IT'S ALL ABOUT REVENUE | SUNDAY, MARCH 15, 2015
[Conversion, Interactive] Social Engagement Stories From SXSW
Lindsay Signor at NBC Sports notes how the organization uses social to interact with passionate fans of sports ranging from NASCAR to NHL to Premiere League. Creating this real-time, relevant content allows us to create relationships with people online, and especially when it comes to social media, creating those relationships is key.
HUBSPOT | FRIDAY, MARCH 13, 2015
[Conversion, Interactive] How to Learn Social Media Marketing: 41 Resources for Beginners
You''ll either have a lot of success interacting with your customers, or you''ll see little results. Gary gives insight into how he uses a conversational, reactionary approach to engaging his audience. Conversations should be the goal of social marketing. It''s relationship-building on a massive scale. It''s spamming.
MARKETING ACTION | FRIDAY, MARCH 13, 2015
[Conversion, Interactive] Landing Pages that Convert, Part 1: The Basics of Design
Most of us use landing pages as conversion tools, and they’re among the most potent ones we have. That’s a nice start to a reciprocal relationship. The better the offer, the higher the conversion rate. You’ll usually get more conversions from a shorter form. Design with conversion in mind. Test your offers.
THE ROI GUY | THURSDAY, MARCH 12, 2015
[Conversion, Interactive] Death of a Salesman? Forrester says Yes.
53% find gathering information online on their own superior than interacting 59% don’t want to interact with a sales rep 74% find buying from website more convenient than buying from sales rep. As well, 60% of customer interactions are remote, even for direct sales folks. Another sign as to “The Death of a Salesman”?
LEADERSHIP | TUESDAY, MARCH 10, 2015
[Conversion, Interactive] CMO Spotlight: Jeremy Burton, President Products and Marketing at EMC Corp.
Marketing and branding today is more and more about personal relationships and less and less about selling a product or service. Don’t discount the value of social interaction or social chatter, says Jeremy. '“…We are all consumers at heart” – and that is the Highest Common Factor in B2B and B2C. Know Your Product. It’s a given.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, MARCH 9, 2015
[Conversion, Interactive] Four ways customer connections will change by 2020
You and your customers are going to be interacting as if you are intimate friends. The ability to dive down into a new level of personal and private information like health status, finances and relationships will create entirely new business models, new services, and real intimacy in how you will be able to connect to customers.
MARKETING ACTION | MONDAY, MARCH 9, 2015
[Conversion, Interactive] The Future of CRM is Customer Engagement
What’s the future of customer relationship management (CRM) and what does it take to create lasting customer engagement? And the customer is interacting with you; the customer is interested in you. This company is constantly interacting with their customers, getting their feedback, and building their models, and investing accordingly.
MODERN B2B MARKETING | TUESDAY, MARCH 3, 2015
[Conversion, Interactive] The New Brand Building in the Era of Engagement
Think about Skype’s “Stay Together” campaign : It demonstrated how people are using technology to develop deep, emotional relationships across great distances. They will need to create this type of storytelling over time –not just at a single moment, but rather a conversation and narrative that builds to create engagement.
CMO ESSENTIALS | TUESDAY, MARCH 3, 2015
[Conversion, Interactive] Creating Content is a Waste of Time – Until You’ve Mapped the Buyer Journey [Part 1: Define The Buying Journey]
Both Gartner and Forrester predict that by 2020, more than 80% of the buying process will occur without any direct human-to-human interaction. The key point is to recognize that the lifecycle defines an ongoing relationship and continuous dialogue. Conversation. The second article will explain mapping the buying journey.
B2B MARKETING INSIDER | MONDAY, MARCH 2, 2015
[Conversion, Interactive] Stories (Not Ads) Help Brands Connect With Millennials
'Intuitively it makes sense: the sooner a consumer is hooked on your brand — loyal to their core — the greater the lifetime value of that relationship. There are companies that seek to cultivate deep, personal, long-term relationships. More years means more dollars, right? Earning those takes consistency and consideration. I
B2B LEAD GENERATION BLOG | MONDAY, MARCH 2, 2015
[Conversion, Interactive] Lead Nurturing: Unique tracks and impactful tests
The conversation was based on their last engagement, and we concluded the call by asking the prospect if the IT provider could serve as a resource. relationship properly sown, tended to and helped-along lead should reap a long and bountiful harvest. Think relevance. This is the essence of lead nurturing. Sowing + Nurturing = Reaping.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, FEBRUARY 26, 2015
[Conversion, Interactive] Can the Onion Theory bring social media lurkers into the light?
Can deeper personal disclosure seduce silent social media lurkers into joining our conversation? The theory has four fundamental assumptions about the way we form relationships: They move from non-intimate to intimate (unknowns to lurkers and possibly to community members). Two-way conversation has emerged. BINGO. Cliché. BINGO.
WEBBIQUITY | TUESDAY, FEBRUARY 24, 2015
[Conversion, Interactive] 48 Phenomenal SEO Guides, Tips & Tactics
The quality is determined by the interaction of the visitor to your website. If they’re interacting with it, if they’re finding value in it, then there’s quality to it.” SEO is conversion rate optimization. How to Audit Your Website for Improved SEO and Conversions by Proven Rankings. But change is.”
CRIMSON MARKETING | MONDAY, FEBRUARY 23, 2015
[Conversion, Interactive] What is Digital Darwinism and How Does It Affect Your Brand?
” “As buyers become more digitally empowered, brand messages lose their impact, and the likelihood of conversion, on average, decreases.” ” As buyers become more digital, brand messages lose impact, and conversion decreases Click To Tweet. The State of Digital Marketing. This describes 20% of buyers.
IT'S ALL ABOUT REVENUE | MONDAY, FEBRUARY 23, 2015
[Conversion, Interactive] Why Your Team Needs a Lead Scoring Model
It is gathered from the interactions prospects have when visiting your web site, downloading your content, reading your emails, and so on. Tellingly, this led to a four-fold improvement in its lead-to-opportunity conversation rate. Once you do get it right, lead scoring can help build a strong relationship between marketing and sales.
BIZNOLOGY | MONDAY, FEBRUARY 23, 2015
[Conversion, Interactive] 15 B2B case studies show how content marketing drives ROI
The campaign increased web traffic by 119%, traffic from social media by 4800%, lead conversions by 3900%, quote requests by 500%, and new qualified sales opportunities by $3.4 They identified their target audience and monitored social media platforms for relevant topics and conversation. Who is succeeding and why? million. million.
HINGE MARKETING | FRIDAY, FEBRUARY 20, 2015
[Conversion, Interactive] 5 Social Media Benefits for Accounting and Financial Services Firms
It’s easy for potential clients, colleagues, partners, and recruits to interact with your firm. did so based on the referred firm’s expertise and not because of a prior client relationship. You can be more personal with potential clients and take a more relaxed approach to your interactions. On Twitter+ or LinkedIn?
MODERN B2B MARKETING | THURSDAY, FEBRUARY 19, 2015
[Conversion, Interactive] It’s All About Engagement in the Next Era of Marketing
'Author: Sanjay Dholakia When we first started this series on the next era of marketing, we brought you the marketing pundit point of view through conversations with visionaries like Seth Godin and Aditya Joshi , but only recently did I discuss your opinions on the future of marketing. New Definition of Engagement. Were they engaged?
KOMARKETING ASSOCIATES | TUESDAY, FEBRUARY 17, 2015
[Conversion, Interactive] 20 Truths I’ve Learned as a Content Marketer
Effective content marketing requires a strong commitment to the maturation process as well as a defined keyword strategy and target audience that interacts with multiple pieces of content before converting (especially throughout the lengthening B2B sales cycle ). ve outlined 20 of these truths below, with the help of some relevant GIFs.
CMO ESSENTIALS | TUESDAY, FEBRUARY 17, 2015
[Conversion, Interactive] 5 Reasons Customers Hate Your Marketing Emails
Great job – email is one of the best tools to maintain and grow customer relationships. We all get those emails from companies we’ve interacted with, but have never asked to hear from on a regular basis. 'So you’ve implemented an email marketing campaign to aid your overall customer management strategy. The Intrusion Campaign.
MARKETING ACTION | TUESDAY, FEBRUARY 17, 2015
[Conversion, Interactive] 6 Ways B2B Marketers Use Social Media to Get Gangbuster Results
What does it take to make that happen, and how can you turn those interactions into increased revenue? The real value of social media becomes apparent when you are able to deepen your relationship with prospects, drive them to your website, and convert them into customers. But what about B2B marketers? Look at it this way.
HUBSPOT | MONDAY, FEBRUARY 16, 2015
[Conversion, Interactive] How to Make the Most of Your Content: An Integrated Promotion Strategy for the Modern Marketer
The insights gained will allow you to start building relationships with influencers and paid promotion vendors before your content is live. Will success be measured by impressions, qualified traffic, social shares, on-site conversions, or some combination of the above? Unfortunately, it won’t be getting easier any time soon.
FATHOM | FRIDAY, FEBRUARY 13, 2015
[Conversion, Interactive] Use Social Media to Show Your Customers Some Love This Valentine’s Day
Utilizing social media is one way that will help you build personal relationships with them. Create meaningful and lasting relationships. Create posts with open ended questions that allow for conversations and engagements or find a topic that resonates with your audience. Listen to your customers. Celebrate your customers.
BIZNOLOGY | WEDNESDAY, FEBRUARY 11, 2015
[Conversion, Interactive] Internal Social Business for Leaders series: 3. Be yourself
Here is the bad news: not participating in online social interactions at all is increasingly becoming a bad option for leaders. You may choose to “like” items that you don’t necessarily agree with, but that encourage an open conversation on themes that need to be discussed broadly. Some speak well, but write poorly.
CMO ESSENTIALS | WEDNESDAY, FEBRUARY 11, 2015
[Conversion, Interactive] How Critical Are Technical Skills in Marketing? 13 Leaders Weigh In
Scott Brinker, Co-Founder & CTO of Ion Interactive : In his post, What Will Happen with Marketing Technology in 2015 , Scott concisely sums up the overall trend of technology in marketing writing: Whatever label you want to put on them, the number of technical professionals working in the service of marketing is clearly on the rise.
CRIMSON MARKETING | MONDAY, FEBRUARY 9, 2015
[Conversion, Interactive] 5 Ways To Battle Increasing Pressure on Marketing
“Armed with information about customers and a company’s relationships with them, the CMO is well-positioned to help differentiate its products, services, and experiences.” “Customers want to interact with stories and modify them on social media. The efficacy of this spending is under deep scrutiny. ” .
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, FEBRUARY 9, 2015
[Conversion, Interactive] Your marketing success may hinge on Gray Social Media
This idea was prompted through a conversation I had with Avtar Ram Singh , a digital marketing manager based in Singapore and one of the keenest minds I have come across in this space. Now that I knew who they were, I was able to form a business relationship with them. And perhaps we only know 2 percent of our non-lurking audience!
FEARLESS COMPETITOR | THURSDAY, FEBRUARY 5, 2015
[Conversion, Interactive] 5 Reasons Your Company Should Be Blogging
Extend the conversation: A corporate blog is the perfect outlet for long-form communication with your audience and/or clients. And of course, more eyes on your company’s blog and website ultimately lead to higher customer conversions down the road.” ” Dave Kerpen of Likeable Local. No longer being done.).
LEADERSHIP | TUESDAY, FEBRUARY 3, 2015
[Conversion, Interactive] Oh No You Don’t! You Simply Can’t Say—“I Don’t Get Social Media”…
Numbers matter, but only if they are in the context of “relationships” and “engaged audiences”. What you need is a growing number of relationships nurtured via social channels and cemented through direct, personal interaction. How do you start a conversation and then let the customer do the talking? There’s no such thing.
B2B LEAD GENERATION BLOG | MONDAY, FEBRUARY 2, 2015
[Conversion, Interactive] How Much is Your Address Book Worth?
followed the advice and directions that I read in the books and was able to connect with two best-selling authors and set up a phone conversation with them about their methods and principles. From then on, my interactions with the people I have served are warm and friendly. 'Tweet How much is your address book worth? In conclusion.
VOICE-BASED MARKETING | THURSDAY, JANUARY 29, 2015
[Conversion, Interactive] 7 Things You Should Probably Think About When Planning a Customer-Focused Event
Customer events are a great way for companies to showcase their accomplishments, build relationships with customers and partners, and establish themselves as an industry leader. This will drive traffic to your booth and allow you multiple interactions with the customer, helping to build a stronger bond, which will lead to closing more sales.
KEO MARKETING | TUESDAY, JANUARY 27, 2015
[Conversion, Interactive] Top 10 B2B Inbound Marketing Predictions for 2015
Mobile and local go hand in hand, as people who conduct research on their mobile devices want to then take action right away by interacting with a business in their area. You know who your customers or visitors are, what they do, who they are interacting with and what they want or need. Mobile/Local Growth Continues to Dominate.
MODERN B2B MARKETING | TUESDAY, JANUARY 27, 2015
[Conversion, Interactive] A Seat at the Biggest Table: Digital Guru Gavin Heaton on the Next Era of Marketing
In this interview, Gavin mentions a conversation he has with a futurist friend on predicting trends. Conversation must have a purpose : As we have been talking about this new era of marketing—the era of engagement marketing—this topic was right on the money. You could do that through social means; it could be interaction-based.
B2B LEAD GENERATION BLOG | MONDAY, JANUARY 26, 2015
[Conversion, Interactive] 15 Tips to Generate More Leads in 2015 (Part 3, featuring tips 11-15)
Our goal is to build the relationship through one person to the point to where the lead is sales-ready, then hand that relationship off to the next person. You need to be able to track interactions to be able to determine the program of selling the entire organization. Use a single voice when communicating with leads.
THE FORWARD OBSERVER | WEDNESDAY, JANUARY 21, 2015
[Conversion, Interactive] Beware Of Shiny Objects: Why Email Marketing Trumps Social Media
Social media has transformed how people interact with each other. It becomes more of a one-on-one conversation than an email blast. Use email to build a relationship with leads by providing useful information that helps them do their job better. Email Helps Deepen Your Relationship With Customers. And with good reason.
WEBBIQUITY | TUESDAY, JANUARY 20, 2015
[Conversion, Interactive] 28 (of the) Best LinkedIn Marketing Guides of 2014
Just one caveat to add here: newer groups may not have a lot of interaction (yet) but offer the opportunity to “get in on the ground floor” as a key influencer in the group. Allow the conversation to be easy to understand and interpret.” Image credit: Cox Business. What type of content works best on LinkedIn? Kevin J.
MARKETING ACTION | TUESDAY, JANUARY 20, 2015
[Conversion, Interactive] 8 Ways Marketing Automation Can Expand Your Search Marketing Agency
The power of search marketing can be extended significantly if you can help your clients manage engagement and build lasting relationships after that initial click. Maximize conversions with relevant landing pages and targeted offers. Go Beyond Conversions. Use the Same Funnel with a New Focus. But what happens after that ?
EMAGINE B2B BLOG | MONDAY, JANUARY 19, 2015
[Conversion, Interactive] 10 (More) Marketing Terms You Need To Know
CRM – Customer Relationship Management. CRM is a service that companies can use to keep track, organize and improve the interactions with current and future customers. CRO – Conversion Rate Optimization. API’s simply allow for software’s to interact with each other. WPO – Web Presence Optimization.
CMO ESSENTIALS | MONDAY, JANUARY 19, 2015
[Conversion, Interactive] Perfecting the Personalization Puzzle for Mobile Marketing
The data shows that businesses that are not incorporating mobile within their marketing mix see a decrease in visitor-to-buyer conversion rates. Personalize content based on the maturity of your customer relationships: Blasting the same message on the same day to a large list will likely result in limited interaction.
ENGAGE | MONDAY, JANUARY 19, 2015
[Conversion, Interactive] What Content Marketing and Teaching Burpees Have in Common
If your brand isn’t providing beneficial information and adding value to the conversation, consumers will have no problem finding another brand that does. You have to treat every interaction as an opportunity to convince the audience to come back. Establishing relationships is important, but it’s not the be-all and end-all.
B2B LEAD GENERATION BLOG | MONDAY, JANUARY 19, 2015
[Conversion, Interactive] 15 Tips to Generate More Leads in 2015 (Part 2, featuring tips 6-10)
The people to be nurtured are generally those with whom you’ve had a direct meaningful interaction via phone or email and who are in companies that fit your preferred profile. The point is to build a relationship with them over time without trying to qualify them during each interaction. What do they care about? ” 8.
BLOG MY CALLS | TUESDAY, JANUARY 13, 2015
[Conversion, Interactive] 5 Ways to Say Goodbye to Your Online Customers
While Mr. Clean won the initial argument, he destroyed a relationship with a potential long-term customer and has probably chased away a good deal of prospective business since. The following five points examine mistakes you should avoid at all costs if your business actually likes sales and conversions. 1.Being Overly Pushy.
MODERN B2B MARKETING | TUESDAY, JANUARY 13, 2015
[Conversion, Interactive] Find a Truth: Unilever’s Marc Mathieu on The Next Era of Marketing
'Author: Sanjay Dholakia I’m now about halfway through a series of conversations the Economist Intelligence Unit had with six marketing pundits who have shared with us their thoughts on everything from the changing roles of marketers , new ROI metrics , and the power of authentic, continuous relationships. And to that I say amen.
B2B LEAD GENERATION BLOG | MONDAY, JANUARY 12, 2015
[Conversion, Interactive] 15 Tips to Generate More Leads in 2015 (Part 1, featuring tips 1-5)
Often, it’s because Sales and Marketing have not agreed on a true lead definition and have not created a joint process for finding who’s ready to buy and building relationships with those who aren’t. We reminded them of the interaction they had had and asked if we could be a resource for them. Most new leads go nowhere. Here’s how.
MARKETING INTERACTIONS | FRIDAY, JANUARY 9, 2015
[Conversion, Interactive] Digital Relevance: The Introduction
don’t see any attempt at relationship building. wrote Digital Relevance for the marketers, corporate communications professionals, consultants, and entrepreneurs faced with the need to build relationships with elusive buyers whose context can change in a nanosecond. We ’ ve created great content. People read it. Yet matter it does.
HINGE MARKETING | FRIDAY, JANUARY 9, 2015
[Conversion, Interactive] Understanding Your B2B Website: 10 Key Terms to Know
So as your firm takes the next steps towards designing a new B2B website , it’s helpful to familiarize yourself with the key acronyms and terms that you will hear in conversations with your web development team. CRM – Customer Relationship Manager. Most website redesigns begin with an initial kickoff meeting. Websites
MODERN B2B MARKETING | THURSDAY, JANUARY 8, 2015
[Conversion, Interactive] Quiz Mania: Why We Love Taking and Sharing Quizzes
Magazines like Cosmo and Seventeen frequently contain quizzes about dating and relationships. So when you’re making quizzes for your audience, you’re giving them an opportunity to learn something interesting about themselves and a chance to start a conversation with their friends. Brief History. That episode aired in 1996.
MODERN B2B MARKETING | TUESDAY, JANUARY 6, 2015
[Conversion, Interactive] Engage or Die: John Hagel of Deloitte on The Next Era of Marketing
The posts are focused on conversations that The Economist Intelligence Unit has had with six marketing visionaries, folks like Seth Godin and Aditya Joshi , who discuss the next era of marketing. John Hagel: It is the economic value of that attention, which is the value of the relationship that you can expect based on that attention.
TYPE A COMMUNICATIONS | MONDAY, JANUARY 5, 2015
[Conversion, Interactive] 12 Months of Learning From 12 Top B2B Marketers
There’s always a new relationship or solution to figure out. Marketing needs a technology ecosystem that empowers both sales teams and customers to have deeply personalized interactions. They understand the importance of closing the business value gap in conversations with customers and prospects. 'January 6, 2015. Build It.”
MARKETING ACTION | MONDAY, JANUARY 5, 2015
[Conversion, Interactive] 5 Key Trends that will Shape Asia Pacific Marketing in 2015
This has been driven by changing behaviors in how prospects consume, interpret and interact with information, driving marketers to focus their efforts on ensuring they’re part of the customer conversation. 'We all know that there has been a massive shift in the way we do marketing. billion messages (!) sent each day.
MARKETING ACTION | MONDAY, JANUARY 5, 2015
[Conversion, Interactive] 87 New (Really) Marketing Automation Stats
Lead & Relationship Management. Companies using marketing automation see 53% higher conversion rates (initial response-to-MQL) than non-users, and an annualized revenue growth rate 3.1% 96% of B2B marketers say segmentation is the most valuable method for improving conversion rates. LEAD & RELATIONSHIP MANAGEMENT.
INTEGRATED B2B | THURSDAY, JANUARY 1, 2015
[Conversion, Interactive] Inside SAP’s Customer Loyalty program
According to Mette and SAP, the relationship with the customer is now defined by experiences, because customers are empowered with more information and choices than ever before. These surveys are a first step in having a conversation about our relationship and this is where the real benefits come in.”. He was wonderful.
HINGE MARKETING | TUESDAY, DECEMBER 30, 2014
[Conversion, Interactive] 3 Ways High Growth Firms Use LinkedIn Groups to Increase Visibility, Connections and Lead Generation
Your goal is to establish relationships, not hawk your services. Be polite to people who respond and encourage further interaction with additional questions. Even better, they will like and comment on it, driving the conversation. Conversations will provide the context you need to connect with your peers in a meaningful way.
BLOG MY CALLS | WEDNESDAY, DECEMBER 24, 2014
[Conversion, Interactive] 7 Landing Page Blunders that are Screaming to be Fixed
The following seven points describe these landing page flaws, which can be easily remedied to enhance conversion potential. Now, I''m sure in the normal face to face relationships you''re all very polite people and you carry on with this normal kind of behavior that''s expected in the social norms. 'Is your landing page an ugly baby?
HINGE MARKETING | WEDNESDAY, DECEMBER 24, 2014
[Conversion, Interactive] Top 9 Professional Services Marketing Lessons Learned in 2014
Creating content in conjunction with specific lead nurturing campaigns can also work wonders on your conversion numbers. Similarly, partnering with prominent firms allows your firm to leverage their relationships to build more traction online. Now, his company is not only able to exist, but excel. Not so fast. On Twitter or LinkedIn?
HUBSPOT | FRIDAY, DECEMBER 19, 2014
[Conversion, Interactive] 3 Ways a Pop-Up Shop Can Help Your Ecommerce Company Build Relationships
More and more brands - ranging from established retail giants to ecommerce companies - are using pop-up shops as a mechanism to build stronger relationships with their customers. Notice that the goal is relationships, not sales? In this environment, consumers crave personalized interaction. Focused Learning and Testing.
HUBSPOT | THURSDAY, DECEMBER 18, 2014
[Conversion, Interactive] 5 Ways to Improve Your Marketing Using Conversion Psychology
This blog post is going to go more in-depth with conversion psychology and the elements that your business can implement into its landing pages to optimize conversion rates and produce happier customers. How prospects interact with your product or service is entirely dependent on how well your brand aligns with their personal vision.
CMO ESSENTIALS | THURSDAY, DECEMBER 18, 2014
[Conversion, Interactive] The Times They Are A-Changing: How B2B E-Commerce is Evolving, and the Key to Keeping Up
But what this means for businesses is that the relationship between buyers and sellers has changed dramatically in recent years. With the proliferation of interaction and information, we’re seeing a reversal of transaction leverage. year-over-year growth for lead conversion rates (vs. Consumer Power. Cloud Capabilities.
HUBSPOT | WEDNESDAY, DECEMBER 17, 2014
[Conversion, Interactive] Human-to-Human Marketing: A Trend for 2015 and Beyond
After all, just because consumers are so connected to their devices doesn’t mean they’ve stopped craving human experiences and interactions. They’re conversational. Seth explains that conversations are had and stories are told about your business with or without you. 'Imagine walking into your favorite coffee shop.
IT'S ALL ABOUT REVENUE | MONDAY, DECEMBER 15, 2014
[Conversion, Interactive] Share Your Marketing Flair! Call for Nominations - 2015 Markie Awards
Have you successfully created that newly defined audience based on metrics which demonstrate a higher conversion rate or proven nurturing path? This award recognizes organizations that have made data activation a strategic priority and have seen that investment pay off with faster conversion rates, increased revenue, and higher ROI.
WRITTENT | FRIDAY, DECEMBER 12, 2014
[Conversion, Interactive] 5 Things You Need to Know About Copywriting
Always Be Building Relationships. Your copy is the all-important first of several steps you must take in order to build a relationship with your customer base: Find the aspect of your product or service that will mean the most to the reader and appeal to them on that level. 'Image source. Trying to understand copywriting? Ready?
MODERN B2B MARKETING | TUESDAY, DECEMBER 9, 2014
[Conversion, Interactive] The Next Era of Marketing: Hear from Seth Godin
In addition to surveying thousands of marketers — the results of which, we’ll bring you in future posts — we had in-depth conversations with a varied field of marketing experts. It’s clear that’s not going to happen and that marketers need to move towards a model of engagement that is centered on building personalized, lifelong relationships.
HUBSPOT | TUESDAY, DECEMBER 9, 2014
[Conversion, Interactive] Facebook Graph Search Now Lets You Find Old Posts: Here's What You Need to Know
It all seemed so far-fetched -- a conversion path so long it was improbable many would complete it. When I went to test all of this out, both Pages'' and friends'' posts seemed to be surfacing, although results were heavily skewed toward friends if I had past interactions with them using those keywords. Maybe. The Facts.
WEBBIQUITY | TUESDAY, DECEMBER 9, 2014
[Conversion, Interactive] How to Use Reddit to Boost Your Marketing through the Roof
The more targeted the people you can drive to your website, the higher the conversion rate will be. Sure, the number of visitors you’ll drive may not be as large, but the people you do reach will be much more likely to share your content with other enthusiasts, interact with you and perhaps even buy something! Honest Marketing.
E-QUIP | MONDAY, DECEMBER 8, 2014
[Conversion, Interactive] 5 Contrarian Steps to Winning the Shortlist Interview
few suggestions: Make your presentation personal and interactive. When your team and the selection team are conversing over the course of the shortlist interview, you have staked out a powerful advantage over the firms that simply follow the instructions. Talk about the working relationship. Seek authenticity over polish.
VIDYARD | MONDAY, DECEMBER 8, 2014
[Conversion, Interactive] 4 Ways Marketing Automation + Video Integration = Smarter Marketing
When prospects fill out the form to access your content, your marketing automation system automatically channels them into a pre-defined nurturing track so you can begin the relationship-building process. When a lead interacts with your brand – on your website, via email and social, over the phone, at an event, etc. Nuff said.
HINGE MARKETING | THURSDAY, DECEMBER 4, 2014
[Conversion, Interactive] Architecture Marketing: 5 Tools to Measure Success
CRM One foundational building block that helps you understand the business opportunities driven by your marketing efforts is the CRM (Customer Relationship Management). Ideally, your CRM will help you connect conversion and traffic information from social, email and online channels with real world opportunities, proposals and new business.
BLOG MY CALLS | WEDNESDAY, DECEMBER 3, 2014
[Conversion, Interactive] Is Your Business a Casualty of these Local Marketing Myths?
While the bulk of your business conversions may not have relied upon mobile searches in the past, that is likely to change if it hasn''t already. Social media can be used to listen in to these conversations and also respond to feedback about your company. Keyword Stuffing. Link Building is no Longer Necessary. Read More.
MARKETING ACTION | WEDNESDAY, DECEMBER 3, 2014
[Conversion, Interactive] Sales and Marketing: Alignment vs. Integration
Rachel Rosin of Act-On Software recently moderated a webinar conversation between Bill Golder, principal and CEO of Slingshot Growth Partners, and Jay Hidalgo, renowned sales, marketing and business coach. So from where both of you sit, what is the state of the relationship between marketing and sales today? RACHEL: Thank you, Bill.
WEBBIQUITY | TUESDAY, DECEMBER 2, 2014
[Conversion, Interactive] 104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
Videos on landing pages increase conversions by 86%. By 2020, customers will manage 85 percent of their relationship with an enterprise without interacting with a human. Mobile is the channel of choice for keep relationships with existing customers alive because it cuts through the clutter of email and social. NewsCred ).
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, NOVEMBER 27, 2014
[Conversion, Interactive] An Example of Twitter’s Real-Life ROI
Don’t dissociate “digital” and “real life” As professionals, we often model our company’s organization after the way consumers use certain tools, so we’ll talk about “virtual relationships” and “e-commerce,” as opposed to real life. It has opened the door to so many relationships who continue to create benefits in my life.
VERTICAL RESPONSE | WEDNESDAY, NOVEMBER 26, 2014
[Conversion, Interactive] How a Small Business Owner Turns Instagram Followers into Customers
Kate Marie Grinold Sigfusson, the owner of luxury baby brand Babies4Babies , says her small business gets more customer conversions through Instagram than any other channel, social media or otherwise. As with any social media channel, engagement is a big part of the conversion process. They are our community,” Sigfusson says.
SALES PROSPECTING PERSPECTIVES | TUESDAY, NOVEMBER 25, 2014
[Conversion, Interactive] 3 Social Selling Templates for LinkedIn and Twitter Messaging
first interaction with a prospect one-on-one does not have to involve messaging them like on LinkedIn. If your prospect does interact with you via a comment on LinkedIn or an RT and mention on Twitter, it’s pertinent to be polite and thank him or her. It’d be great if we could schedule a phone conversation. The result? LinkedIn.
B2B LEAD GENERATION BLOG | MONDAY, NOVEMBER 24, 2014
[Conversion, Interactive] Lead Nurturing: What it is, and what it is not
'Tweet Building on my post last week , I was reminded of a conversation I had with a marketer who was meeting with her new boss to explain the need for a new lead nurturing strategy. Creating a nice layout and clarifying your value statement isn’t going to contribute to the development of your client or your relationship with them.
SOCIAL MEDIA B2B | THURSDAY, NOVEMBER 20, 2014
[Conversion, Interactive] 10 Keys for Starting a B2B LinkedIn Group to Generate Leads
This is part of an ongoing series of conversations about the intersection of sales and marketing , well as social selling. Let them know the purpose of the group and that their interaction is encouraged. You can use third-party content related to the theme of the group or even conversation starters, which are just what they sound like.
MARKETING ACTION | THURSDAY, NOVEMBER 20, 2014
[Conversion, Interactive] Dealing with Difficult Co-Workers
Finding your own ways to manage relationships with difficult people can show your boss that instead of letting a problem frustrate or stall you, you actively choose to solve the thorny problem by proactively improving your interactions with that person. Be honest about your interactions and get feedback about ways to improve.
MARKETING ACTION | THURSDAY, NOVEMBER 20, 2014
[Conversion, Interactive] Lead Scoring Strategies for Agencies: Best Practices
The conversation was an excellent opportunity to learn about Lead Lizard’s unique approach to lead scoring, and to get an up-close look at the methods they use to help their clients create a score that quickly identifies good prospects. 'How can agencies help businesses develop lead scoring strategies that get results? Settling the Score.
MARKETING ACTION | TUESDAY, NOVEMBER 18, 2014
[Conversion, Interactive] Best Practices for Buying Marketing Technology: David Raab and Atri Chatterjee Discuss
They held a three-part Act-On conversation which covered the obstacles to buying technology; common mistakes in buying technology; and best practices in buying technology. You can listen to the Conversation on the audio player below. It’s a deep relationship. Atri Chatterjee is Act-On’s Chief Marketing Officer. Thank you.
MARKETING ACTION | FRIDAY, NOVEMBER 14, 2014
[Conversion, Interactive] 5 Mistakes Marketers Make When Integrating Social Media and Email Marketing
It’s a great way to deepen your relationship with your customers and prospects. But social media is a dialog, and it needs to be an interactive one. Or you could direct people to a new infographic or quiz, taking them another step along a lead conversion path. 'Email and social media can be a powerful combination.
HUBSPOT | WEDNESDAY, NOVEMBER 12, 2014
[Conversion, Interactive] The Ultimate Smarketing Glossary: 62 Common Sales Terms Explained for Marketers
Conversion Path. Conversion Rate. Pages with high conversion rates are performing well, while pages with low conversion rates are performing poorly. Customer Relationship Management (CRM). prediction of the net profit attributed to the entire future relationship with a customer. "Always Be Closing."
LEADERSHIP | TUESDAY, NOVEMBER 11, 2014
[Conversion, Interactive] CMO Spotlight: Raja Rajamannar, CMO, Master Card
The campaign looks at the complete buyer journey—before, during and after interacting with the brand—ensuring that the experience is seamless and memorable each time. Brands are often relegated to being spectators to the social conversations between buyers. There is a world of social conversations outside your brand control.