• AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, MARCH 17, 2017
    [Conversion, Interactive] B2B Marketing Trends for 2016
    But as B2B buyers complete more of their journey before ever interacting with a. To be effective in the coming year, B2B marketers will identify, incentivize (creatively) and build relationships with the most influential voices in their industries. Build valuable and long-lasting relationships with. customer relationships.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, MARCH 17, 2017
    [Conversion, Interactive] B2B Marketing Trends for 2016
    But as B2B buyers complete more of their journey before ever interacting with a. To be effective in the coming year, B2B marketers will identify, incentivize (creatively) and build relationships with the most influential voices in their industries. Build valuable and long-lasting relationships with. customer relationships.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, MARCH 17, 2017
    [Conversion, Interactive] B2B Marketing Trends for 2016
    But as B2B buyers complete more of their journey before ever interacting with a. To be effective in the coming year, B2B marketers will identify, incentivize (creatively) and build relationships with the most influential voices in their industries. Build valuable and long-lasting relationships with. customer relationships.
  • ONALYTICA B2B  |  WEDNESDAY, MARCH 22, 2017
    [Conversion, Interactive] The 3 Biggest Things to Remember When it Comes to Influencer Marketing in 2017
    And yet an unbelievably small number of people now cause about 90% of the impact on conversations (across pretty much any metric), so there’s a huge opportunity to be had if we can identify and leverage those voices. With more and more channels, brands, and people bombarding us permanently, attention has become our dearest currency.
  • ENGAGIO  |  MONDAY, MARCH 20, 2017
    [Conversion, Interactive] Who Should Be Part of Your Account Based Marketing Team?
    Orchestrates all marketing interactions. Manages relationship with Executive Sponsor. Aligns all conversations around account needs. Reaches out to the account to build relationships. Nurtures relationships over time. Teamwork is everything in sports. And it plays a big role in nature. Responsibilities.
  • PUREB2B  |  MONDAY, MARCH 20, 2017
    [Conversion, Interactive] 7 Benefits of Closed-Loop Reporting
    It means to “close the loop” between data collected from marketing analytics software and customer relationship management (CRM) systems or sales teams. Ideally, you want to see the “big picture” and know exactly how prospects move through your sales funnel and what specific tactics increase the likelihood of conversion. Do the math.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 17, 2017
    [Conversion, Interactive] Straight from the Champions’ Mouths: What to Look Forward to at Summit 2017
    The theme: leading in the Engagement Economy , which will inspire you to rethink the way your organization creates meaningful, lasting relationships with your customers to drive results that matter. Interact with Marketo employees that you have talked to. So, don’t just take our word for it! Learning and Career Growth. Sessions.
  • SNAPAPP  |  THURSDAY, MARCH 16, 2017
    [Conversion, Interactive] What is a Marketing Technology Stack? Definitions, Stats and Examples.
    70% of marketers say that interactive content is effective at converting site visitors. Conversations about how you’ll approach (and spend) on a marketing technology stack need to start today. Conversion Technology - these tools are used to convert traffic into leads and customers. Interactive content. . Scott Brinker.
  • SNAPAPP  |  WEDNESDAY, MARCH 15, 2017
    [Conversion, Interactive] 5 Lead Generation Strategies You Probably Never Thought Of
    Creating killer content – especially the interactive kind – is a great way to drum up leads. You might be surprised to find out that this will actually hurt your opt-in form conversion rates. The opt-in-box with the anti-spam statement reduced conversions by over 18%. They’re good ideas. They work. Give it some room to run!
  • LEAD LIAISON  |  WEDNESDAY, MARCH 15, 2017
    [Conversion, Interactive] Tips on How to Be More Personable on the Phone
    Keep good notes when you interact with people on the phone. Then, you can refer to those notes to add a personal touch during later phone conversations. It also strengthens your relationship with that person, allowing them to trust you (and your business) more. Have a Personal Conversation. Keep Good Notes.
  • ACT-ON  |  WEDNESDAY, MARCH 15, 2017
    [Conversion, Interactive] Is Content Marketing Killing Your Customer Conference?
    Consistently receiving high ratings in post-conference surveys are the activities where customers meet, interact with, and learn best practices from each other: case study presentations, “birds of a feather” dining tables, customers-only networking hours … you get the idea. Why is this? So what’s changed? But the payoff is worth it.
  • CHIEFMARTECH  |  TUESDAY, MARCH 14, 2017
    [Conversion, Interactive] Mastering modern marketing technology leadership over 2 intense days
    VCs and CMOs increasingly have a symbiotic relationship in the marketing technology space, mutually evaluating a rapidly evolving landscape. conversion data from email, display, affiliates, etc.) Nick Pandolfi of Google will then close the track with a presentation on The Future of Conversational UI. 1:30pm – IBM.
  • HUBSPOT  |  TUESDAY, MARCH 14, 2017
    [Conversion, Interactive] How to Use Wistia: A Step-by-Step Guide
    Whether you're a B2B or B2C business, videos can help you strengthen relationships with your customers, save time, and boost conversion rates. These videos lead to higher sign-up rates -- and according to EyeView, a video on a landing page can increase conversion rates by up to 80%. But that's just the beginning. undefined.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 13, 2017
    [Conversion, Interactive] 7 Things You Can Learn from Influencers at Marketing Nation Summit
    In my career, anytime I wanted to learn about something or perfect my marketing practice, I’ve looked past a simple Google search and to influencers (and the many smart people who follow and interact with them) to coach me toward success. There is no substitute for asking your question in person and having a discussion. Swift.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 13, 2017
    [Conversion, Interactive] Drones, Bots and AI oh my. SXSW highlights
    Developers talked about creating a “bot experience” which includes a plan to drive traffic to the bot, optimize sales conversions, build fun into the conversations. Brands don’t want Google or Facebook negotiating the relationship with their customers. Make them tell stories, make them playful and interactive.
  • PUREB2B  |  MONDAY, MARCH 13, 2017
    [Conversion, Interactive] Why Your Business Needs Outbound Lead Generation
    The inbound relationship between consumer and brand is built on trust, and the provision of value, which I’m sure sounds pretty good to most marketers. A face-to-face conversation is priceless. People crave real interactions, and many outbound tactics provide that. They are the ones who personally interact with your clients.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 9, 2017
    [Conversion, Interactive] How to Create an Organizational B2B Content Marketing Strategy
    Additionally, if you are wanting to add any interactive elements to your content navigation, such as expandable snippets or animations, the developer (and often, a designer) will need to be consulted to make sure it makes sense from a design, SEO, and data perspective. How could they best navigate to a conversion with you? By Topic.
  • CONTENT STANDARD  |  THURSDAY, MARCH 9, 2017
    [Conversion, Interactive] The Pendulum Audience: Brand Marketing Lessons in Institutional Trust
    This made sense, considering that a good client relationship rested on audience members trusting the brand with their savings, income, and financial dreams. Bodies in motion stay in motion, and the same can be said about the manner in which audiences interact with and examine your brand. Something is wrong. What happened? Research.
  • CHIEFMARTECH  |  TUESDAY, MARCH 7, 2017
    [Conversion, Interactive] 9 interview hacks for being the most memorable martech candidate
    At the least, it’s a relationship accelerant — we’re building a foundation for deeper conversations later on. Try peppering a couple of personal details into your conversations. Some need to physically interact with things. That will put our conversation into context.” Thanks, Carla, Seattle.
  • HUBSPOT  |  TUESDAY, MARCH 7, 2017
    [Conversion, Interactive] Micro-Influencer Marketing: A Comprehensive Guide
    Loki the Wolfdog’s Instagram post is a successful example of influencer marketing , which involves developing relationships with influential personalities to promote your brand to the influencer’s audience. Has a celebrity ever convinced you to buy something? It’s okay if the answer is yes -- we’ve all been there. What Is a Micro-Influencer?
  • TONY ZAMBITO  |  MONDAY, MARCH 6, 2017
    [Conversion, Interactive] New Buyer Insights Needed To Unlock Growth In An Era Of B2B Digital Transformation
    A new era of business will develop in the next 10 years that will fundamentally change how organizations work, conduct business transactions, and establish relationships. Cloud-based platforms are dynamically reshaping how people interact, communicate, engage, perform activities, make buy choices, and make decisions. Consider this.
  • PUREB2B  |  SUNDAY, MARCH 5, 2017
    [Conversion, Interactive] 10 B2B Lead Generation Strategies for 2017
    Your sales personnel are the ones who interact with your clients, so it’s important to get their qualitative feedback so you can combine it with your quantitative data. It helps you build a relationship with them. Build and Maintain Relationships Through Social Media. Am I optimizing engagement with micro-interactions ?
  • ONALYTICA B2B  |  WEDNESDAY, MARCH 1, 2017
    [Conversion, Interactive] Why Every CEO Should Have a Social Media Presence
    Investing a mere 15 minutes a day to share content, post your own content, or interact with the community can help generate warm business opportunities. While you may not have the time to converse with prospects beyond the sporadic 144 character tweet, your sales team will. 4) Don’t just post, interact with your community .
  • BIZNOLOGY  |  MONDAY, FEBRUARY 27, 2017
    [Conversion, Interactive] Organic vs paid social media: 12 myths vs realities
    Organic social media is the use of social networks like Facebook , Twitter , YouTube , Pinterest , Instagram , and Snapchat along with the use of free publishing tools like Hootsuite and Buffer to build a social community and interact with it—publishing posts, sharing others’ posts, and engaging in conversations and comments.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 27, 2017
    [Conversion, Interactive] How Digital Connectivity Impacts Marketing Teams
    It’s the de-facto relationship verb of digital life, and it seems to take on new meanings every year: “We connected yesterday.”. “I’m Digital technology only feels “connective” insofar as it contributes to our relationships, abilities, accomplishments, and general wellbeing. How often are meetings hijacked by sidebar conversation?
  • ONALYTICA B2B  |  WEDNESDAY, FEBRUARY 22, 2017
    [Conversion, Interactive] 5 Ways to Drive the Success of Influencer Relations
    Employees’ lack of confidence in building personal relationships. This puts you in good stead to focus on a long term influencer relations plan; building relationships with key influencers in which you can reap huge success perhaps 3-6 months down the line. Lack of program management or measurement. TIP #1. TIP #2. TIP #3.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 20, 2017
    [Conversion, Interactive] To Successfully Personalize Marketing Communications Across Mobile Devices, Brands Need To Do This
    Conversations with customers would be influenced by the context of all previous conversations, allowing for the best possible customer experience. Today, more than 2 billion smartphones are in use globally and continue to become an integral part of people’s daily life. Connect Identities Across Disparate Marketing Channels.
  • KEO MARKETING  |  TUESDAY, FEBRUARY 14, 2017
    [Conversion, Interactive] How to evaluate a B2B Inbound Marketing Agency
    A good marketing agency relationship always begins with goal-setting for the campaigns and overall long-term outcome. Working environment and team interaction. Agencies and company employees need to interact regularly in order to track and maintain the campaigns as well as solve problems that may arise. Inbound Marketing
  • SNAPAPP  |  TUESDAY, FEBRUARY 14, 2017
    [Conversion, Interactive] Interactive Content, Marketing Automation, and the Engagement Economy
    In the engagement economy, interactive content paired with marketing automation is enabling a two-way conversation that’s highly personalized and relevant, unlike the one-size-fits-all approach that we often see with static content. What does a static content experience look like in comparison to an interactive, automated experience?
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 10, 2017
    [Conversion, Interactive] Social media strategy leaders: Kerry Gallagher
    I learned how to navigate relationships with people whose jobs were focused on the company’s need to credible, legal, and safe. I worked with an agency, which although I had just come from one, was a learning experience to navigate the relationship from the client side. We work with agencies, but our relationship is clearly defined.
  • NUSPARK  |  SUNDAY, FEBRUARY 5, 2017
    [Conversion, Interactive] How to Choose the Right Predictive Analytics Tool for Account-Based Marketing
    By linking data from different sources to a lead, we build a more complete view of the client and even identify relationships between various contacts. In such cases, the vendor needs to be able to report on issues such as the ongoing impact of marketing interactions and their effect on customers’ lifetime value to the company. Infer.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 3, 2017
    [Conversion, Interactive] How to Drive Considered Purchases in Consumer Marketing
    For consumers who are in the market for a considered purchase, this relationship is especially important since they’re often purchasing products with high risk and reward. Centrally-Captured Interactions. Interactions with your buyers happen across multiple channels at multiple times. The Caveats of an E-Commerce Platform.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 2, 2017
    [Conversion, Interactive] 3 Account-Based Marketing Mistakes You Can’t Afford to Make
    This could go a long way in building relationships with these accounts. In broad-based marketing, conventional metrics such as leads, conversions, and MQLs are used to determine program, channel, and campaign performance. But how do you ensure your strategy is headed in the right direction? Mistake #3: Measuring the Wrong Metrics.
  • SNAPAPP  |  WEDNESDAY, FEBRUARY 1, 2017
    [Conversion, Interactive] How to Lose a Lead in 10 Days: Marketing Courtship Bad Habits
    To continue on this dating-marketing analogy, let’s look at some more connections to help marketers identify potential lead-relationship-building stumbles. A strong nurture streams looks to further engage the lead's interest and build a relationship. Hogging the Conversation. The world of dating is a minefield! Rule #1: GET.
  • ACT-ON  |  MONDAY, JANUARY 30, 2017
    [Conversion, Interactive] Customer Lifecycle Metrics, Part 3: Nurture, Score, Repeat
    And if you think you’ve got a long path to conversion, consider this: marketing agency Starshot manages nurturing campaigns for sales cycles up to three years long! They make it possible to watch the progress of your leads as they travel through the path to conversion. Read the case study to see how they do it. Nurture Metrics.
  • TONY ZAMBITO  |  SUNDAY, JANUARY 29, 2017
    [Conversion, Interactive] New Approaches To Understand Customers Needed In A Digital Transformation World
    In one case of working with an international supply chain platform, we learned that how the brand was framing a narrative in their content and conversations actually resulted in an unintentional negative view of the brand. Illustration by Nikita Kozin. A Strategic Necessity In An Emerging Digital-Centric World. Not particularly. Enjoy.).
  • ACT-ON  |  FRIDAY, JANUARY 27, 2017
    [Conversion, Interactive] The 7 Characteristics of Great Marketing Content
    Secondly, your content must address every stage of your buyer’s journey – from building brand awareness, to driving demand, to expanding customer relationships. If a PDF is still the best choice, could it be interactive? Crafting the Conversation. Marketing content drives business. Great content: Speaks to a targeted audience.
  • VIDYARD  |  WEDNESDAY, JANUARY 25, 2017
    [Conversion, Interactive] The Sales Tactics You Need to Know for 2017
    Consumers now use websites, blogs, whitepapers, customer testimonials, social, and other channels to glean all kinds of information about you and your product, which is vastly different from how people used to learn about products: mostly, salespeople would reach out and engage someone in a conversation. When you sell, are you making change?
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 24, 2017
    [Conversion, Interactive] 30 SEO Best Practices for B2B Organizations in 2017
    By successfully implementing these best practices, B2B organizations can improve lead quality, build valuable relationships to support link building efforts, gain brand exposure through online communication, and better understand their target audience. In the world of SEO, it’s extremely difficult to project for the year to come.
  • PUREB2B  |  THURSDAY, JANUARY 19, 2017
    [Conversion, Interactive] What to do with a New Lead
    However, if you want to develop a strong relationship with your lead, you need to get the right data about them. You won’t get any meaningful interactions through impersonal and generic emails. Remember when we talked about treating your relationship with leads as a relationship with friends? What can you do? Now what?
  • ONALYTICA B2B  |  WEDNESDAY, JANUARY 18, 2017
    [Conversion, Interactive] MarTech: Top 100 Influencers and Brands
    Scott Brinker – Co-founder & CTO of ion interactive ; Editor of chiefmartec.com ; Program Chair of MarTech. Marketers must focus on conversation this year more than ever… the rise of voice search aligns with this trend and is certainly not something to be ignored. WHAT ARE THE INFLUENCERS SAYING? TOPIC ANALYSIS. 22.78.
  • SNAPAPP  |  THURSDAY, JANUARY 12, 2017
    [Conversion, Interactive] How to Plan Marketing Content Around Event Promotion
    This is a problem: By allowing the marketing content to stop at one of these steps, momentum that’s built up suddenly comes to a screeching halt – and the conversation that was started abruptly ends. What conversation could I begin with my audience to stay top of mind? Or some combination of the above. Pre-event Marketing Content.
  • SNAPAPP  |  THURSDAY, JANUARY 12, 2017
    [Conversion, Interactive] How to Plan Marketing Content Around Event Promotion
    This is a problem: By allowing the marketing content to stop at one of these steps the event, momentum that’s built up suddenly comes to a screeching halt – and the conversation that was started abruptly ends. What conversation could I begin with my audience to stay top of mind? Or some combination of the above. Speaking of events.
  • CONTENT STANDARD  |  WEDNESDAY, JANUARY 11, 2017
    [Conversion, Interactive] Why Corporate Communications and PR Professionals Need to Own Their Brand Voice in 2017
    Context sheds light on connecting audiences to an overall experience, not just a one-off interaction. Owned media works best for long-term marketing goals, like deepening consumer relationships with the brand. With a direct relationship with an audience, owned content and customer experience can shine. Earned vs. Paid vs. Owned.
  • DISCOVERORG  |  WEDNESDAY, JANUARY 11, 2017
    [Conversion, Interactive] [VIDEO] The Value of Sales Intelligence vs Data
    Sales data turns into intelligence, similarly, when it comes to life because of the context it lives in – of the relationships around it. Electricity is typically powered on by a generator that has been intelligently designed to take advantage of the relationships between magnetism and electricity. It is what it is. It just is.
  • VIDYARD  |  TUESDAY, JANUARY 10, 2017
    [Conversion, Interactive] Reclaiming the Inbox: How Video Can Make Business Emails Personal Again
    ViewedIt enables sales professionals, executive leaders and customer support teams to easily record personalized videos and add them to their email conversations. They can then prioritize leads according to viewing history which is then pushed into existing customer relationship management (CRM) systems and other business applications.
  • ACT-ON  |  FRIDAY, JANUARY 6, 2017
    [Conversion, Interactive] 16 Greats of ’16: The Year’s Best Business Books for Marketers
    The Conversion Code: Capture Internet Leads, Create Quality Appointments, Close More Sales. In this period, entrepreneurs will shape a transformation that will dramatically change the way we use and interact with major sectors such as health, education, transportation, energy, and food. Marketing, Sales, and Branding. Duncan.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 5, 2017
    [Conversion, Interactive] 7 Ways to Generate Leads on Social Media
    With 75% of B2B buyers and 84% of C-level/Vice President (VP) executives incorporating social media as a key part of their decision-making process according to IDC , social channels are becoming essential to building relationships with prospects and customers throughout every stage of the customer lifecycle. Special Offers. Polls and Surveys.
  • SCRIBBLELIVE  |  WEDNESDAY, JANUARY 4, 2017
    [Conversion, Interactive] How to Avoid Working in Silos that are Bad for Your Content Strategy
    Be able to build a better content strategy that works for everyone interacting with and using content. Here are some tips to get your content team introducing more collaborative relationships within the larger marketing team, sales and customer success. Create content that will have a bigger business impact. likely work in isolation.
  • DISTRIBION  |  WEDNESDAY, JANUARY 4, 2017
    [Conversion, Interactive] National Trivia Day 2017
    As cliche as that may sound, marketing has evolved from what was once a one-way shouting match between brands competing for customer attention to a two-way discussion, interaction and relationship between a brand and its unique customers. Interactive is ideal. Marketing has changed. in new sales pipeline in three months.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 3, 2017
    [Conversion, Interactive] Our Top 10 Blogs of 2016 at a Glance
    We look at metrics like page views, organic traffic, time-on-page, shares, engagement, and conversions to understand which topics and blogs are the most relevant for our audience. 10 Ways to Engage Your Audience with Interactive Content. 10 Ways to Engage Your Audience with Interactive Content. His recommended tactics?
  • KEO MARKETING  |  THURSDAY, DECEMBER 29, 2016
    [Conversion, Interactive] Top Digital Marketing Trends for 2017
    This is marketing that collects and analyzes data from all points of the marketing and sales cycles to enhance the buyer’s journey with timely targeted interactions at all points in the sales funnel. 80 percent of marketing automation users saw their number of leads increase and 77 percent saw the number of conversions increase.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 26, 2016
    [Conversion, Interactive] A 3-Point Health Check for Your Marketing Strategy
    Your relationships with potential and existing customers are like muscles—properly exercised, they can lead to strong and powerful revenue outcomes. Adding value at each touch point is a great way to ultimately deliver on your goals for driving conversions and revenue. What Does a Healthy Strategy Look Like? A Great Time to Reflect.
  • SNAPAPP  |  THURSDAY, DECEMBER 22, 2016
    [Conversion, Interactive] 139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)
    This is a content marketing blog that is filled to the brim with information about increasing conversion rates, boosting social media engagement, and driving more traffic to your business. As you'll see in the recommended reading section below, experts predict interactive content to be one of the top B2B marketing trends of 2017.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 21, 2016
    [Conversion, Interactive] 8 commonly overlooked ways to make social media work for you
    Social media is interactive, and this interactivity is one of the reasons people love using social media so much. When you use social media for business purposes, you need to keep this point in mind and find ways to interact with your customers. Are you getting the most out of social media? Choose platforms wisely. Use graphics.
  • VIDYARD  |  MONDAY, DECEMBER 19, 2016
    [Conversion, Interactive] 10 Types of Videos You Need to Push Your Audience Through the Funnel
    If they watched your Premium Explainer all the way through, they’re very likely ready to learn more, and you can help guide them farther through the funnel with a great CTA (maybe through this lovely Interactive Player !). To keep your relationship with your customers going strong, your events are a perfect place to showcase video.
  • 3D2B  |  SUNDAY, DECEMBER 18, 2016
    [Conversion, Interactive] How to Turn Customer Support Calls into Revenue
    In other words, they are likely to end the relationship at any time. There’s a fine line between problems and opportunities and any interaction with the customer should be viewed as a chance to learn about them, develop the relationship and foster growth. The Focus on Customer Acquisition. Perhaps there’s good reason for this.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 16, 2016
    [Conversion, Interactive] Leveraging Big Brand Without a Big Budget in Higher Education and Beyond
    What are the key milestones in a prospect’s journey that translate into a new conversion? Respond: While it’s important to segment your audience, each person within the segment will interact in different ways with your brand. Add to this the fact that you have one of the most distinct customers: young kids and teenagers.
  • BIZIBLE  |  THURSDAY, DECEMBER 15, 2016
    [Conversion, Interactive] The Rise of Account Based Thinking
    To support selling into a large account effectively, it’s critical that your team understands how each individual fits into the larger account and has a sense of the relationships, influences, and connections that bind them together. Analyst firm TOPO recently reported that 80% of all client inquiries are related to account-based topics.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, DECEMBER 14, 2016
    [Conversion, Interactive] Chatbots: The future of conversational commerce and marketing
    One of the most intriguing developments in app development is in the area of chatbots that not only can send communications to customers but also respond “intelligently” to conversations. Typically chatbots represent a conversational interface between a consumer and a machine,” Brucculeri said. Creating conversations, not messaging. “We
  • SNAPAPP  |  WEDNESDAY, DECEMBER 14, 2016
    [Conversion, Interactive] 73 Experts Reveal B2B Marketing Trends to Leverage in 2017
    While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block. Interactive content and visual storytelling. Maximise your presence on Twitter and LinkedIn to harvest relationships.
  • BULLDOG SOLUTIONS  |  MONDAY, DECEMBER 12, 2016
    [Conversion, Interactive] Beyond Content: Leveraging Branded Entertainment in B2B
    The definition is pretty loose, but Adweek considers it content that starts a conversation around a product, service or set of values; aligns your brand with a force for good; and/or builds a story universe around your products or services. Another great way to start a conversation is to dive into podcasts. Times are tough, guys.
  • BULLDOG SOLUTIONS  |  MONDAY, DECEMBER 12, 2016
    [Conversion, Interactive] Beyond Content: Leveraging Branded Entertainment in B2B
    The definition is pretty loose, but Adweek considers it content that starts a conversation around a product, service or set of values; aligns your brand with a force for good; and/or builds a story universe around your products or services. Another great way to start a conversation is to dive into podcasts. Times are tough, guys.
  • KAPOST  |  MONDAY, DECEMBER 12, 2016
    [Conversion, Interactive] Solving the Inbound vs. ABM Contest with Content
    These tools enabled marketers to share interesting content and collect customer information regarding their interests and interactions—all at a scale that was never before possible. Salespeople aren’t waiting around for one contact from that company to engage with your content organically to spark a conversation. Enter ABM.
  • CHIEFMARTECH  |  SUNDAY, DECEMBER 11, 2016
    [Conversion, Interactive] 5 Disruptions to Marketing, Part 3: Vertical Competition
    AR, MR, VR, IoT, wearables, conversational interfaces, etc. An additional factor to keep in mind here is that new client interfaces will increasingly give consumers more control over how they automate their interactions with businesses — foiling the martech/adtech software further up the chain. give us digital everything.
  • RADIUS  |  FRIDAY, DECEMBER 9, 2016
    [Conversion, Interactive] How To Integrate Direct Mail Into ABM (With Real-World Examples)
    Subsequently, you can create specific messaging for each of these micro-segments ensuring higher conversions and engagement due to better personalization. You can include specific contact information, copy, and images tailored to an account’s pain points and past interactions. You’ve got to connect with prospects on all channels.
  • RADIUS  |  FRIDAY, DECEMBER 9, 2016
    [Conversion, Interactive] How To Integrate Direct Mail Into ABM (With Real-World Examples)
    Subsequently, you can create specific messaging for each of these micro-segments ensuring higher conversions and engagement due to better personalization. You can include specific contact information, copy, and images tailored to an account’s pain points and past interactions. You’ve got to connect with prospects on all channels.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 9, 2016
    [Conversion, Interactive] Marketing Automation for Sales Development: An Essential for Revenue Success
    As a sales rep, what you do with this information and how you leverage it in your follow-up can really make the difference in building relationships with your leads. These prospects should also be engaged with valuable content, calls, and emails for at least 15 days after they become an MQL to continue to build the relationship.
  • ACT-ON  |  WEDNESDAY, DECEMBER 7, 2016
    [Conversion, Interactive] Direct Mail Is Not Dead: Top 4 Ways to Integrate Digital and Direct Mail
    Tie direct mail to interactive marketing. Integrating direct mail and digital marketing helped this company communicate its core values and solidify its relationships with customers. The first direct mail piece is all about starting a conversation. Building this relationship will create the framework for future sales.
  • 3D2B  |  MONDAY, DECEMBER 5, 2016
    [Conversion, Interactive] The Cure for the Common Cold Call: LinkedIn Warm Calling
    For instance, if one of our business development specialists discovered that John Smith’s primary concern is building relationships with resellers to increase his software company’s sales, she could then tailor her communications around helping to solve channel recruitment and management challenges. A call to John is cold. Go for the Intro.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 5, 2016
    [Conversion, Interactive] 6 Ways to Get Inspired to Create Content
    Russell Sparkman, CEO of the New Jersey-based Fusion Spark Media , connects inspiration and strategy: These days, we begin relationships with clients by asking the question “What’s your p urpose?” By contrast, Andrew Dennis prefers less quiet focus and more interaction as a content strategy: At Page One Power, we believe in collaboration.
  • ACT-ON  |  MONDAY, DECEMBER 5, 2016
    [Conversion, Interactive] B2B Marketing Automation Software for Fast Growing Companies
    According to Forrester , 74% of B2B buyers find buying from a website more convenient and 59% would rather not interact with salespeople as their primary source of research. Conversely, one of the advantages of an open system is that you can pick the types of solutions you need and have them integrated into your own custom martech stack.
  • B2B LEAD GENERATION BLOG  |  THURSDAY, DECEMBER 1, 2016
    [Conversion, Interactive] 4 Ways to Humanize Marketing to Fit Your Buyer’s Journey
    Would you do a better job connecting and a building a relationship? At its core, marketing is about building relationships. Why do we do things that we think scale when at its core relationships are not scalable? And dehumanize your interactions with them. Shift your focus to relationships. Think about it.
  • HALEY MARKETING  |  THURSDAY, DECEMBER 1, 2016
    [Conversion, Interactive] Journey Mapping: What Paths do Staffing Customers Take?
    It’s a diagram that visually charts a customer’s experience with your staffing service – from developing initial awareness, to engaging with your company, and through building a long-term professional relationship. Is your conversion rate for prospects lower than you’d like? But the effort is worth it!
  • HINGE MARKETING  |  WEDNESDAY, NOVEMBER 30, 2016
    [Conversion, Interactive] Why Business Development Begins with Your B2B Website
    In the traditional sales and marketing model, people build relationships by interacting on a personal level, and prospects are qualified and nurtured through a series of meetings and presentations. A high-performance B2B website needs to capture conversions, which requires some additional, more advanced setup in Google Analytics.
  • HINGE MARKETING  |  WEDNESDAY, NOVEMBER 30, 2016
    [Conversion, Interactive] Why Business Development Begins with Your B2B Website
    In the traditional sales and marketing model, people build relationships by interacting on a personal level, and prospects are qualified and nurtured through a series of meetings and presentations. A high-performance B2B website needs to capture conversions, which requires some additional, more advanced setup in Google Analytics.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 30, 2016
    [Conversion, Interactive] Three drastic marketing changes ahead for 2017
    Every social media network and blog was a means to drive traffic to your self-hosted site, where the real conversion of clients happened. Every follower and “soon-to-be” sees my artwork updates and can easily interact with me, which is not the case with the portfolio page on my website. Goodbye website. The holy grail.
  • HINGE MARKETING  |  MONDAY, NOVEMBER 28, 2016
    [Conversion, Interactive] Thought Leadership Marketing for the Subject Matter Expert
    Interact With Other Experts. Having a good working relationship with other experts helps you in a couple of important ways: First, it gives you access to the most advanced and influential thinking. Generally this happens in one of three ways: Direct Interaction. This relationship is shown in Figure 2. And why not?
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 23, 2016
    [Conversion, Interactive] 3 Things Marketers Can Be Thankful For
    Back in those days, it wasn’t even possible to have a one-to-one relationship with your customers, not to mention prospects. Today, however, not only can we use technology to drive real interactions with customers, we can do it in a way that’s effective and efficient. Touché, my international marketers, touché. What was that?
  • SNAPAPP  |  TUESDAY, NOVEMBER 22, 2016
    [Conversion, Interactive] 51 Essential Email Marketing Tips to Help Marketing Automation
    These tools also let us gather insights about how our subscribers are consuming and interacting with our messages. Give them some of those answers in your marketing emails and you’ll grow the relationship exponentially. Transform them into interactive expereinces for free right now Segment, Segment, Segment. Mix Up Your Style.
  • CONTENT STANDARD  |  MONDAY, NOVEMBER 21, 2016
    [Conversion, Interactive] How to Measure the ROI of Account-Based Marketing
    Another 84 percent of respondents noted that ABM helped their organizations get better at retaining at expanding customer relationships. “Content tends to skew top of funnel, so make sure you track direct conversions as well as view-through conversions. You’ve got management on your side. Making the Numbers Argument.
  • ACT-ON  |  MONDAY, NOVEMBER 21, 2016
    [Conversion, Interactive] Herding cats? The Hidden Costs of Multiple Marketing Tools
    Digital media has opened a whole new world of ways to learn about your customers and interact with them. They provide highly flexible and effective methods for finding and engaging prospects, increasing demand, building solid relationships with prospects and customers, extending the brand, and driving revenue. That’s the good news.
  • ONALYTICA B2B  |  THURSDAY, NOVEMBER 17, 2016
    [Conversion, Interactive] 10 Reasons Why We do Influencer Marketing
    The main difference between traditional PR and influencer marketing is that the relationships built are mutually beneficial, genuine and organic, whereas PR often involves monetary agreements. In order to build relationships with influencers, it is important to communicate on the platforms they’re most active on. LEAD GENERATION.
  • SNAPAPP  |  TUESDAY, NOVEMBER 15, 2016
    [Conversion, Interactive] From Awareness to Advocacy: Interactive Content for the Entire Customer Lifecycle
    This is, in my opinion, the greatest thing about interactive content. Throughout each unique customer lifecycle, from awareness to advocacy, interactive content offers this opportunity. Interactive Content Engages Customers Past the Decision Point. Interactive content may hold the key. You ask them. Content loading
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, NOVEMBER 14, 2016
    [Conversion, Interactive] HubSpot Announces LinkedIn, Facebook Partnerships and Free Marketing Automation Edition at INBOUND Conference
    In Hubspeak, CRM is the underlying database that tracks and manages customer interactions, while Sales is tools for salesperson productivity in email and elsewhere.) Both integrations were presented as first steps towards deeper relationships. HubSpot held its annual INBOUND conference in Boston last week. We'll see.
  • HUBSPOT  |  MONDAY, NOVEMBER 14, 2016
    [Conversion, Interactive] How To Create Successful Content in Any Industry: Benchmarks Set by 342 Marketing Campaigns
    And while many businesses aren't trying to compete with celebrity gossip in the virality arena, they are looking for links and conversions to drive their goals forward. As far as visual assets, interactive components were common among top campaigns in the Business & Finance, Education, and Drugs & Alcohol verticals.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 11, 2016
    [Conversion, Interactive] Top B2B and Consumer Content Marketing Minds & Advice
    Some companies measure ROI with goals related to reaching early-stage buyers, others focus on engaging new prospects, and others prioritize conversions in terms of leads, sales revenue, and retention. Ardath Albee is a B2B marketing strategist, CEO of Marketing Interactions, conference speaker, and author of Digital Relevance.
  • BULLDOG SOLUTIONS  |  THURSDAY, NOVEMBER 10, 2016
    [Conversion, Interactive] Taking a Goals-Based Approach to Social Media
    This is key because the more people that interact with your content, the more their network will see that interaction. Metrics to consider: Link clicks – You want people to read and interact with your content. Do you want to change the conversation from your legacy vision to a new one that will launch more growth?
  • BULLDOG SOLUTIONS  |  THURSDAY, NOVEMBER 10, 2016
    [Conversion, Interactive] Taking a Goals-Based Approach to Social Media
    This is key because the more people that interact with your content, the more their network will see that interaction. Metrics to consider: Link clicks – You want people to read and interact with your content. Do you want to change the conversation from your legacy vision to a new one that will launch more growth?
  • DISCOVERORG  |  WEDNESDAY, NOVEMBER 9, 2016
    [Conversion, Interactive] Putting the Human Back in Sales Conversations
    Yet, making these conversations meaningful is difficult to learn and master. They’re the first interaction, impression, and ultimately, the steward of your business for your buyer’s experience. And you must empower them with the knowledge, soft skills, and expertise it takes to navigate those interactions. You Say “Tomatoes”.
  • OPENTOPIC  |  WEDNESDAY, NOVEMBER 9, 2016
    [Conversion, Interactive] The Blurred Lines between Automation and Human Interaction
    And herein lies the distinction: processes can be automated; one-on-one conversations meant to relationship-build. The post The Blurred Lines between Automation and Human Interaction appeared first on Opentopic. One of the top questions I consistently get asked is, “How do I scale my engagement across social?”
  • CONTENTLY  |  TUESDAY, NOVEMBER 8, 2016
    [Conversion, Interactive] Why WordPress Isn’t Scared of Facebook, Snapchat, or the Future of Publishing
    We had a nice conversation on the phone and continued it via email. ” The real conversation for media companies, according to Hernandez, isn’t about websites and apps. It’s a symbiotic relationship, not a zero-sum game. Empires rise and fall,” Hernandez said repeatedly throughout our conversation. “No
  • CONTENT STANDARD  |  TUESDAY, NOVEMBER 8, 2016
    [Conversion, Interactive] Why You Should Rethink the Purpose of Your Marketing Analytics
    There’s always a plan to go along with this vision, but with the exception of some rare cases, it’s unlikely that this plan includes specifics about marketing analytics, garnering audience relationships, or even KPIs of interest. Your analytics system only tracks the most direct of sales interactions. Does This Idea Scale?
  • SNAPAPP  |  TUESDAY, NOVEMBER 8, 2016
    [Conversion, Interactive] Stronger Inbound Marketing With Interactive Content: How to Get Started
    Essentially, inbound marketing means that by creating content that pivots around your customer’s interests while providing them insight and value, you naturally attract web traffic that you can then convert, close, and build long-term relationships with over time. Creating Engaging Content for Inbound Marketing with Interactivity.
  • CONTENTLY  |  MONDAY, NOVEMBER 7, 2016
    [Conversion, Interactive] Alexis Ohanian Reveals How Brands and Publishers Can Thrive on Reddit
    What’s your take on the relationship between the tech industry and politics? Technology and social platforms like Reddit have given everyone an opportunity to have a voice in the national conversation. Reddit can be a dangerous place for brands. The strategy appears to be working. Should industry leaders be more outspoken?
  • HUBSPOT  |  MONDAY, NOVEMBER 7, 2016
    [Conversion, Interactive] 19 Brands with a Cult Following (And What You Can Learn From Them)
    That’s said to be especially true of Millennials, who are more interested in conversing with a brand (see LaCroix’s Instagram example above) than spending time on a questionnaire. Focus on the conversation -- engagement through social media and other conversation-centric platforms can help bring your user personas to life.
  • BIZNOLOGY  |  FRIDAY, NOVEMBER 4, 2016
    [Conversion, Interactive] 4 Ways to really engage your customers on social media
    Many businesses really want to interact with their fans and ignite more engagement on social media to build relationships and loyalty. The good news is that it’s easier than ever to increase customer engagement with videos or engage them in conversation through contests and thoughtfully-worded posts. Word questions with care.
  • HG DATA  |  FRIDAY, NOVEMBER 4, 2016
    [Conversion, Interactive] Company Culture and Teamwork Trump Systems
    Rob Fox, CTO: I love the interaction in a face to face group setting. Getting people together creates a wonderful energy, it also allows for lots of productive sidebar conversations that just may not happen when in our normal routines and in separate locations. Relationships are built on trust. The workplace is changing.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 1, 2016
    [Conversion, Interactive] 6 Steps to Creating a Successful Instagram Marketing Strategy
    All of this means that there is a lot of potential for B2B and B2C interaction. The most common goals for using Instagram are increasing brand awareness, interacting with existing and potential customers and building consumer loyalty. Following trending hashtags will help you engage with your audience by joining relevant conversations.
  • CHIEFMARTECH  |  SUNDAY, OCTOBER 30, 2016
    [Conversion, Interactive] Analytics CEO makes a passionate case against marketing attribution
    Essentially, our ability to assign a specific value to each touchpoint or event — often a paid ad view or click — contributing to a final business outcome or conversion. Are you prepared to maintain never-ending conversion funnels so as to properly take into account the long-term impact of social reach and cultural associations?
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