• AGGREGAGE B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [Conversion, Interactive] B2B Marketing Trends for 2016
    But as B2B buyers complete more of their journey before ever interacting with a. To be effective in the coming year, B2B marketers will identify, incentivize (creatively) and build relationships with the most influential voices in their industries. Build valuable and long-lasting relationships with. customer relationships.
  • AGGREGAGE B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [Conversion, Interactive] B2B Marketing Trends for 2016
    But as B2B buyers complete more of their journey before ever interacting with a. To be effective in the coming year, B2B marketers will identify, incentivize (creatively) and build relationships with the most influential voices in their industries. Build valuable and long-lasting relationships with. customer relationships.
  • AGGREGAGE B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [Conversion, Interactive] B2B Marketing Trends for 2016
    But as B2B buyers complete more of their journey before ever interacting with a. To be effective in the coming year, B2B marketers will identify, incentivize (creatively) and build relationships with the most influential voices in their industries. Build valuable and long-lasting relationships with. customer relationships.
  • ACT-ON  |  THURSDAY, SEPTEMBER 22, 2016
    [Conversion, Interactive] 4 Steps to Get Started with Marketing Automation
    Here are three samples of goals people often consider: To understand better how prospects interact with your website. You also gain contact information through registration forms, and you can cement your relationships with your existing customer base through product and feature webinars. We understand your pain. SET YOUR GOALS.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Conversion, Interactive] How to Engage Your Audience Using Digital Advertising
    In fact, earlier in 2016, HubSpot Research dug into how people interact with digital advertising, and it confirmed what many marketers have known for a long time: Consumers are actively avoiding our ads. This means your ad is more likely to get the click and the conversion. Absolutely, but it's all in the execution. On Facebook.
  • FATHOM  |  MONDAY, SEPTEMBER 19, 2016
    [Conversion, Interactive] What is Nurture Marketing? Pt. 1 – The High Level
    Integrated marketing is “a unified and seamless experience for consumers to interact with the brand/enterprise.” ( Integrated Marketing Community ). Fathom’s own VP of Nurture Marketing Stephen Epple defines nurture as such: “Nurture is the end to end customer experience, across all facets of the relationship.”. Integrated Marketing.
  • ACT-ON  |  MONDAY, SEPTEMBER 19, 2016
    [Conversion, Interactive] Inbound Marketing or Outbound? Which is the Winner?
    We’re building relationships, one automated touchpoint at a time, to educate the buyer, build trust, and stay top-of-mind in the decision making process. The object of the modern marketing game is to build a twin-engine marketing machine that builds brand, drives demand, and expands customer relationships. And guess what?
  • BIZIBLE  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Conversion, Interactive] Multi-Touch Attribution, A Full User Debrief
    These touchpoints are often considered more influential than other interactions that didn’t result in a stage change. time decay model gives credit to more recent marketing interactions. These stage transitions would include: first touch (a user’s first-ever interaction). What is multi-touch attribution? This hardly seems fair.
  • VIEWPOINT  |  TUESDAY, SEPTEMBER 13, 2016
    [Conversion, Interactive] Three “Lies” That Plague B2B Businesses Today (Part Two of Three)
    The team of experts includes: Ardath Albee, Marketing Interactions , CEO and Business Strategist. Ardath Albee: “Research finds that sellers can be involved in all stages of the buying process if they bring value to the conversation. In my opinion, marketing should be helping sellers get into conversations earlier. Principal.
  • ANNUITAS  |  TUESDAY, SEPTEMBER 13, 2016
    [Conversion, Interactive] Events – Essential For Every Demand Generation Strategy
    While at the event I began thinking about how in this digital age, there is still a place for these events where we truly get to interact, build relationships and just be human. I had the opportunity to spend last week at the  Content Marketing World  (#CMWorld) event in Cleveland. It’s not the office: Don’t underestimate this fact.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 13, 2016
    [Conversion, Interactive] Three Ways Leaving the 9-5 for Entrepreneurship Improved My Life
    recent Deloitte study further illuminates the reasons why this occurs: worries over making mistakes, challenging workloads, “urgent” projects which add to the daily deliverables, excessive hours, and face-to-face interactions. How the brief conversations I had when I walked the halls for coffee or left for lunch would now be gone.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 13, 2016
    [Conversion, Interactive] How Does Inbound Work for Membership Marketing?
    Building on that relationship as a trusted authority is how you gain the credibility to inspire them to act later on. Your social media strategy, such as which sites you're on and how you interact with your audience there, is also part of the attracting step. Inbound marketing isn't just about closing sales. It's not about you.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 13, 2016
    [Conversion, Interactive] Why You're Thinking About Digital Marketing Analytics All Wrong
    While web analytics can provide you with a wealth of insight and data into the performance of your website, marketers really need much richer data to understand the impact of their marketing campaigns on conversion rates and a person’s journey through the marketing and sales funnel. So why exactly do digital marketing analytics matter?
  • PUREB2B  |  SUNDAY, SEPTEMBER 11, 2016
    [Conversion, Interactive] 30 Terms Every Sales and Marketing Professional Should Know
    Popular KPIs include cost-per-click, traffic, likes, shares, and conversion rates. Customer Relationship Management (CRM). This refers to the practices, strategies, and technological solutions used to manage customer interactions with a brand. This refers to the amount of interaction received by a brand, usually in social media.
  • CONTENT STANDARD  |  FRIDAY, SEPTEMBER 9, 2016
    [Conversion, Interactive] Skyword’s Top Takeaways from Content Marketing World 2016
    By including other people in your stories, you not only help them increase their personal visibility and build a relationship with them, but also reap the benefits of their audiences, which can drive more views overall to your content. Interact with your audience. Co-written by Linsey Morse. Wednesday. ” It felt like a dare.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 9, 2016
    [Conversion, Interactive] 5 Ways to Make Your Social Media Marketing Rock
    Users from different social platforms are diverse, but they’re all on there to interact and engage with their network and brands. What kind of content do they interact with? Should it be conversational, prescriptive, or authoritative? What Building a relationship with your audience is really what social media is all about.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Conversion, Interactive] Discover Where Your Competitors Are Beating You Online
    By a factor of 3 to 1, B2B buyers say that gathering information online on their own is superior to interacting with a sales representative. 3. Consider this: 78% of consumers believe that organizations providing custom content are interested in building good relationships with them. 5. Every company has competitors. Forms. No problem.
  • ACT-ON  |  TUESDAY, SEPTEMBER 6, 2016
    [Conversion, Interactive] 5 Ways Outbound and Inbound Marketing Complement Each Other
    As your relationship with each audience member grows – through regular exposure to your content – they move along through the sales cycle. As you get more and more information about them as they interact with your sales system, eventually many of them will qualify as a warm lead. What kind of marketer are you? So what about outbound?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, SEPTEMBER 2, 2016
    [Conversion, Interactive] The Power of Instagram in Email Marketing
    Conversely, email marketing drives loyal inbox readers to follow Instagram — strengthening the omnichannel business-to-consumer relationship. With active Instagram users engaging on that network up to eleven days a month, weekly or monthly emails could benefit dramatically from an increased lift in email content interaction.
  • 3D2B  |  TUESDAY, AUGUST 30, 2016
    [Conversion, Interactive] Six Ways to Warm up Results from Cold Calls
    After all, extroverts are attracted to a position that enables them to interact with others. The problem, however, is that to move a relationship with a prospect forward, you need to listen more than talk. Have you been engaged in the conversation? Many salespeople shy away from B2B cold calls because they “don’t work.”
  • VIEWPOINT  |  TUESDAY, AUGUST 30, 2016
    [Conversion, Interactive] B2B Lead Gen: Can you do it cheaper and better inside?
    Because a phone conversation efficiently replicates face-to-face sales activities, these one-on-one flowing and probing interactions are the most effective method to validate the quality of a lead. They are skilled in relationship building and are intelligent, articulate, adaptable and thorough. Sales is sales. fallacy.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 26, 2016
    [Conversion, Interactive] What Are the Two Types of Seasonal Marketing?
    Also, long-term seasonal marketing is about building relationships and using subtle, low-risk campaigns to do so. In that case it should go with a short-term seasonal campaign, which aligns more with transactional marketing than relationship marketing. What’s the Difference? Fourth & Long-Term. Short-Term Strength. the U.K.,
  • HUBSPOT  |  FRIDAY, AUGUST 26, 2016
    [Conversion, Interactive] Can You Stay Agile as Your Agency Grows? 5 Tips for Scaling Up
    Creating a private channel in Slack for each client will allow the operational team and the client to get a full view of all conversations about their account. If you want to give it a try, roll it out slowly. T est it with one client you have a strong relationship at first. How to Grow and Still Keep Your Agency Agile.
  • KEO MARKETING  |  THURSDAY, AUGUST 25, 2016
    [Conversion, Interactive] Three Tips for Boosting SEO with Social Media
    What we need to remember is that social media and SEO should exist as a mutually beneficial relationship, reinforcing and strengthening the other.  To get this presence you need a large follower base that engages with you and your posts.  So put extra effort into building genuine conversations and interaction with your followers.
  • SNAPAPP  |  WEDNESDAY, AUGUST 24, 2016
    [Conversion, Interactive] 3 Ways to Boost Your Sales With an ROI Calculator
    It means that if you can provide information to your customers that proves the value of your solution, you are doing a large part of the sales job before the customer even needs to interact with your company. Pushy and manipulative conversation tactics? Long-term success means building long-term relationships. Plaid jacket?
  • BIZIBLE  |  WEDNESDAY, AUGUST 17, 2016
    [Conversion, Interactive] Rallying Around Revenue: Aligning Sales and Marketing at PagerDuty
    With Marketing becoming more and more responsible to align their metrics and decisions around revenue, it is important that there is a tight relationship between the two functions. On Oct. 18, hundreds of marketers will flock to Hiller Aviation Museum just outside of San Francisco for the Marketing Loves Sales conference.
  • ACT-ON  |  WEDNESDAY, AUGUST 17, 2016
    [Conversion, Interactive] Four Benefits to a Multi-Generational Workplace (Or, What I Learned from My 21-Year-Old Nephew)
    The experiences of each generation – experiences made in a specific time and place in history – shape who we are, what we value, how we value it, how we prioritize those values, how we interact with others and in the world, and how we back up those values (through purchases, social shares, protest, and so forth). But enough about me.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 16, 2016
    [Conversion, Interactive] A High-Level B2B Marketing Budget Breakdown
    Digital content such as blog, social media posts, videos, ebooks, infographics, and the like all play a role in evolving a brand story that solidifies your standing in the market and makes your prospects want to interact with your company, the first step in the customer journey toward converting them into satisfied customers. Events: 5-10%.
  • FATHOM  |  MONDAY, AUGUST 15, 2016
    [Conversion, Interactive] Do You Know Why Integrated Marketing is So Remarkable?
    You can complicate it like AAAA or keep it simple like Boundless, but the result is the same – presenting a cohesive brand message to your audience, no matter where or when they are interacting with you. Bringing numbers to the table will add some meat to the conversation, something I think all marketers can benefit from. Altimeter ).
  • HUBSPOT  |  FRIDAY, AUGUST 12, 2016
    [Conversion, Interactive] How to Create Content for Every Stage of the Buyer's Journey
    The middle of the funnel is typically a point of extended engagement where you’re nurturing a lead, building a relationship, and establishing trust between the audience and your brand. The right offer and content at this stage can have a dramatic impact on lifting your conversions. In most cases, that's not how purchases are made.
  • HUBSPOT  |  TUESDAY, AUGUST 9, 2016
    [Conversion, Interactive] 13 Networking Mistakes You Need to Stop Making
    Here are 13 networking mistakes that could be holding you back from developing meaningful business relationships and creating real value out of them. Sometimes, these conversations will lead nowhere. Gaining the confidence to approach people and join in on conversations has a lot to do with simply being prepared. My advice?
  • CEROS  |  TUESDAY, AUGUST 9, 2016
    [Conversion, Interactive] Becoming the Lorax: An Interview with Justin Dickinson, Designer-at-Large
    This post, Becoming the Lorax: An Interview with Justin Dickinson, Designer-at-Large , written by Ashley Taylor Anderson , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. The original idea for Vimeo on Demand came out of some internal conversations. Happy reading! You had to fit stuff in a certain space.
  • WEBBIQUITY  |  TUESDAY, AUGUST 9, 2016
    [Conversion, Interactive] The 28 Best Influencer Marketing Tools
    It collects data about the content you create, how people interact with that content, and the size and composition of your network. It also tracks your conversations and follow-up with influencers and supports team collaboration. You can also create specific personas that then interact with this audience. ” —  ViralBlog.
  • HINGE MARKETING  |  MONDAY, AUGUST 8, 2016
    [Conversion, Interactive] Brand Architecture and Professional Services
    You may also be conversant with the expression of a brand through your “brand identity.” Think of it as a hierarchy, a way of considering the relationship among brands and sub-brands. Brand architecture may be the most misunderstood concept in branding. As a business professional, you’re probably familiar with the term “brand”.
  • HUBSPOT  |  MONDAY, AUGUST 8, 2016
    [Conversion, Interactive] NYC Sanitation, Scotch Tape & More: 10 Companies With Unexpectedly Good Twitter Content
    The department uses Twitter to join existing conversations about something everyone is talking about -- without coming off as patronizing or cliché. Think about how your business relates to something everyone is talking about, then join the conversation. 2) Pine Street Inn. Personalize your Twitter interactions with customers.
  • PUREB2B  |  SUNDAY, AUGUST 7, 2016
    [Conversion, Interactive] How to Lose a Lead in 10 Ways
    There are times when following up with clients is called for, especially when you’ve established a relationship to the point where they’re very close to converting. It allows marketers to monitor the conversations about their brands. Are you inundated with articles telling you to nurture your qualified leads? Publish Sub-par Content.
  • B2B LEAD GENERATION BLOG  |  THURSDAY, AUGUST 4, 2016
    [Conversion, Interactive] 16 Proven Ways to Get Better Opportunities Now (Part 2)
    For example, you could write, I saw this article in IndustryWeek that I thought you might find to be relevant based on our last conversation. Our goal is to build the relationship through people to the point to where the lead is sales ready and then hand that link off to the next person. Educate and help with your lead nurturing. .
  • WRITTENT  |  WEDNESDAY, AUGUST 3, 2016
    [Conversion, Interactive] 62 Experts Share Their #1 Actionable SEO Technique
    Build a relationship with them, and leverage this relationship to get content published on their blog and pushed out on their email list and social media channels. With over a decade in the digital marketing industry, he’s a wealth of knowledge in online conversion, SEO and Pay Per Click campaigns. Build Relationships.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, AUGUST 2, 2016
    [Conversion, Interactive] 16 Proven Ways to Get Better Opportunities Now (Part 1)
    Without a ULD, salespeople will have a tendency to focus on the companies they already know and relationships they previously had and ignore the others. Learn about the importance of  putting the empathy back into customer interactions , and then read some  simple strategies for achieving empathetic marketing. Their motivation.
  • CONTENTLY  |  MONDAY, AUGUST 1, 2016
    [Conversion, Interactive] The Best Branded Content of July: Advertising’s McConaissance Continues
    But Dove, one of Unilever’s star brands, released a new campaign that proves dollar razors are not the only relevant cultural conversation in Unilever’s arsenal. In November 2013, Sam Slaughter, Contently’s vice president of content, asked me to join him in a conference room we call Grizzly. That’s not a bad thing.
  • CONTENT STANDARD  |  MONDAY, AUGUST 1, 2016
    [Conversion, Interactive] Does Your Brand Need a Local SEO Strategy?
    Others aren’t even common enough to talk about in everyday conversation. Visibility for a storefront in your SEO strategy doesn’t just affect the number of people who come through your door—it plays a part in a symbiotic relationship for driving visibility and sales online. Symbiosis and the Value of Visibility.
  • ACT-ON  |  MONDAY, AUGUST 1, 2016
    [Conversion, Interactive] Metrics to Help You Track Brand, Demand, and Expand
    How much of the conversation is about you, and how much is about your competitors? Key takeaway: Carefully track the number of leads generated by gated assets, conversions to sales, and the associated dollar amount of revenue. In addition, understanding how new signups are interacting with content is critical. Share of Voice.
  • HUBSPOT  |  FRIDAY, JULY 29, 2016
    [Conversion, Interactive] A Step-by-Step Guide to Advertising on Instagram
    Increase conversions on your website. Relationship. You can create what’s called a custom audience to reach people who’ve already interacted with your business, or a lookalike audience to reach new people on Facebook who are similar to your most valuable audiences. The other perk of advertising on Instagram? Power Editor. only).
  • BIZNOLOGY  |  THURSDAY, JULY 28, 2016
    [Conversion, Interactive] What’s the killer app in B2B marketing? Face-to-face events
    Business buying is done through relationships,” said one. We need a conversation. Events are very efficient at conversations. Put the event to its best use—meaning a place to have efficient and productive interactions. These are not sales conversations. It’s not digital, except tangentially. Bingo. alone.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 25, 2016
    [Conversion, Interactive] 3 Good Questions to Align Strategy, B2B Marketing, and Sales
    Value is created or destroyed in actual interactions with customers and their buying processes, not in meetings or planning documents. They ultimately tell us where we should and should not spend, money, time, effort, investments in what areas of the of the conversion process in the sales funnel. If not, you’re in good company.
  • PUREB2B  |  MONDAY, JULY 25, 2016
    [Conversion, Interactive] The Importance of Offline Lead Generation
    However, this is just one side of the story, considering the higher conversion rate for offline methods, which brings us to point number two. Offline prospects have a higher conversion rate compared to online methods. conversion rate for online virtual sales prospects. Here’s why offline lead generation is still important.
  • ACT-ON  |  FRIDAY, JULY 22, 2016
    [Conversion, Interactive] Rethink Marketing Automation – for the CASL-Compliant Marketer
    Marketing automation functionality goes well beyond email, and can be leveraged throughout the entire customer lifecycle, from building brand awareness, to driving demand, to expanding customer relationships. With this insight, sales can understand the pain points and interests of each prospect, and have the most relevant conversation.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 20, 2016
    [Conversion, Interactive] How Marketing and IT Can Team Up to Drive Engagement with Marketing Automation
    As Accenture Interactive reports, “The ripple effect of digital disruption is giving rise to a more integrated enterprise center on the customer experience.” Marketers To connect and build meaningful relationships with buyers, marketers need a way to get personal at scale, with a platform that delivers in these three key areas: 1.
  • HINGE MARKETING  |  TUESDAY, JULY 19, 2016
    [Conversion, Interactive] 6 Brand Value Strategies to Promote Your Firm
    Encouraging all team members to embrace and promote the firm’s brand value at all times and in all client interactions can help your firm grow its visibility and significantly extend the reach of its reputation. It must be reflected in everyday interactions. What if you adopted an approach that continually brought in new business?
  • CONTENTLY  |  MONDAY, JULY 18, 2016
    [Conversion, Interactive] 5 Content Marketing Trends Sweeping Europe
    For example, since 2013, Philips has been running a digital campaign to promote its Click & Style shaving toolkit that uses mobile interactive video to let potential customers experiment with shaving. It was a huge success and created a real relationship between a soccer ball and the soccer enthusiasts.” Mobile video.
  • SNAPAPP  |  MONDAY, JULY 18, 2016
    [Conversion, Interactive] Using Interactive Content to Build a Scalable Account Based Marketing Program
    Instead, let’s focus on ways to dramatically improve your outcomes using interactive content. By better engaging , converting , and gathering information from your prospects, interactive content creates the foundation for your account nurturing. Get More of the Right Data With Interactive Content. Source: Bizible.
  • HUBSPOT  |  MONDAY, JULY 18, 2016
    [Conversion, Interactive] 7 Steps to Creating an Operating System for Your Agency
    During this time together, have an open conversation. Facilitate a conversation to discuss what your agency looks like now and how you want it to look in the future. Bringing this process into your client servicing strategy helps maintain healthy relationships. What he discovered would change the world forever. Source. Source.
  • READYPULSE  |  THURSDAY, JULY 14, 2016
    [Conversion, Interactive] Nurturing Social Influencers: A Guide for Engagement
    We’ve developed a guide to help you engage your influencers so you’re certain to get the most out of these relationships and your campaigns. The worst thing you can do when interacting with your influencers for the first time is to tell them what to do and how to do it. Build Relationships. Listen. Practice Open Communication.
  • HUBSPOT  |  THURSDAY, JULY 14, 2016
    [Conversion, Interactive] 7 Phrases That Undermine Client Relationships (And What to Say Instead)
    But how do you nurture positive client relationships when face-to-face contact is more often than not replaced by inbox-to-inbox exchanges? Using "you" in a tense interaction draws a clear line in the sand -- you versus me -- immediately unraveling any precious progress you made aligning yourself on the client's team.
  • HUBSPOT  |  WEDNESDAY, JULY 13, 2016
    [Conversion, Interactive] How to Design an Employee Mentorship Program That Doesn’t Suck
    MEC faces a competitive marketplace like so many in the industry , and Metzger believes that those agencies that offer better guidance around long-term goal planning and foster stronger relationships between team members are in a better position to attract and retain talent. Attrition in agencies is especially problematic. Retaining the Best.
  • PUREB2B  |  TUESDAY, JULY 12, 2016
    [Conversion, Interactive] 15 Effective Ways to Reduce Cost Per Acquisition
    To find out what your CPA is, use the formula: CPA = cost / conversions. Reducing CPA from the very beginning is akin to low-hanging fruit because it’s less difficult to start controlling costs now than to come up with ways to increase conversions. Check your conversion rates. Effective Strategies to Reduce CPA. Pause them.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 11, 2016
    [Conversion, Interactive] Five ideas: Constructive engagement in destructive times
    This question alone can change the quality of your work & interactions. 2) Remember the differences. I’m German and I find the stereotypes people have about about Germans … are mostly true. ” Smart questions can steer a conversation in constructive ways. So I didn’t. The one about us being damn direct.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 6, 2016
    [Conversion, Interactive] What’s New in Social? Platforms Are Raising the Bar on Personalization
    The lines are merging as users, who are interacting with friends and family around the clock, naturally expect brands to react in a similar fashion. After all, the core of social media is “social,” which represents interactions within the community, NOT a platform for simply pitching products. Pinterest: Interactive Shopping.
  • BIZIBLE  |  TUESDAY, JULY 5, 2016
    [Conversion, Interactive] How To Optimize Your Event Strategy For Account-Based Marketing
    Companies invest in events because in-person interaction is the most effective way to create and accelerate sales pipeline. Executives can provide thought leadership in a presentation and connect with attendees one-on-one to build stronger relationships with your customers and prospects. 2. Get the Right Internal Teams Involved.
  • WRITTENT  |  TUESDAY, JULY 5, 2016
    [Conversion, Interactive] 25 Experts Share Top 3 Content Marketing Trends for 2017
    Their responses offer a variety of predictions, and many believe that more focus will be placed on live video, visual content, interactive content, virtual reality, personalised and niche content, content promotion and distribution, and that more businesses will seek out content creators and marketers. According to 25 Experts). A. Hana Abaza.
  • SALES ENGINE  |  TUESDAY, JULY 5, 2016
    [Conversion, Interactive] Breaking the Sales Growth Plateau May Require A New Approach
    Fortunately, there are effective ways to find and nurture leads in this new paradigm, and they can enable talented sales reps to concentrate their time working with and talking to self-identified prospects—rather than wasting time on those who don’t want to have conversations at all. The old ways of getting in the door aren’t working anymore.
  • SNAPAPP  |  FRIDAY, JULY 1, 2016
    [Conversion, Interactive] SnapWrap: Culture Fits, Selfies, and More!
    Kim Kardashian-West, who literally wrote the book on selfies , is taking full advantage of today’s “selfie society,” which encourages personal interaction with brands with visual forms of user-generated content. There are three major elements that make up a good career path conversation with a superior – relationship, timing, and forethought.
  • HUBSPOT  |  THURSDAY, JUNE 30, 2016
    [Conversion, Interactive] Why Content Marketing Volume is Increasing but Engagement Isn't (and What You Can Do About It)
    With refinement and thoughtful strategy, inbound marketing generated more leads, conversions and increased brand reach. This explosion of success drove all types of businesses to start creating content to inform customers, engage prospects and contribute to the overall industry conversation. Letting the customers come to us?
  • HUBSPOT  |  THURSDAY, JUNE 30, 2016
    [Conversion, Interactive] How Real Brands Are Retaining Customers: 8 Strategies From Starbucks, Amazon & More
    They show they care by adding personality to their interactions with customers. Check out this recent interaction: To get started with an approach like this, identify your audience personas and communicate with them on their preferred channels. They solidify these relationships with rapid response times and strict SLAs.
  • SNAPAPP  |  WEDNESDAY, JUNE 29, 2016
    [Conversion, Interactive] Keep Your Audience Moving: An Interview With Ardath Albee
    So agrees Ardath Albee , CEO and marketing strategist for Marketing Interactions – a B2B consulting firm. But we’re not getting the conversion-to-customer that we should be getting given those increases.” Four Key Takeaways From Our Conversation . What do you think is the difference between relevance and resonance?
  • HINGE MARKETING  |  TUESDAY, JUNE 28, 2016
    [Conversion, Interactive] 5 Trends Redefining Sales and Marketing in 2016
    There was no conversation and the seller controlled how much and when the information was disseminated. Each of these criteria come to life throughout online and offline interactions with the firms’ staff. And for winning firms, marketing and sales (or business development) are where relationships with prospects begin. 2.
  • FATHOM  |  MONDAY, JUNE 27, 2016
    [Conversion, Interactive] How Accessibility Is Revolutionizing Influencer Marketing
    Rather than interrupting your audience’s lives with messages from an influencer, you’re weaving your brand into their conversations in a way they will hopefully enjoy. The celebrity endorsement is a marketing classic. We’ve grown up with it, we see it on TV, on billboards, in magazines, and more. Most importantly, they work. Mediakix ).
  • HUBSPOT  |  MONDAY, JUNE 27, 2016
    [Conversion, Interactive] 7 of the Best Facebook Live Videos We've Ever Seen
    This was his first right move: Using Facebook Live to extend the conversation following something like a webinar, interview, or panel discussion is a great way to connect with your audience while they're already engaged. By going live, Tastemade simply added a unique interactive element. Now, we get it. What if you mess up? Mud, a.k.a.
  • ACT-ON  |  MONDAY, JUNE 27, 2016
    [Conversion, Interactive] How to Harness the Power of a Referral Marketing Business
    Given that the customer is interacting with three completely different internal company groups, it’s easy for messaging to get out of sync and be inconsistent. The customers who will go to bat for you are the ones you’ve taken care of for the entirety of your relationship. What can referral marketing do for your company?
  • DISCOVERORG  |  FRIDAY, JUNE 24, 2016
    [Conversion, Interactive] Are You Mobile-Responsive or Mobile-Complacent?
    You learn product features inside and out, pore over CRM notes, do research, makes calls, crank out emails, develop relationships, make more calls, write more emails…what we’re saying is, selling isn’t easy. In other words, every digital interaction you have with a prospect needs to be optimized for mobile. Don’t believe us?
  • HUBSPOT  |  FRIDAY, JUNE 24, 2016
    [Conversion, Interactive] We Just Announced 100+ INBOUND 2016 Sessions: Here Are the Top Picks For Every Kind of Marketer
    Even the best content needs a paid lift to catch readers and increase view frequency to improve engagement and conversion. For the Conversion Rate Fiend. Oli Gardner, Co-Founder at Unbounce: The Conversion Equation. Do you understand the path your customers take toward conversion? See something that strikes your fancy?
  • VIDYARD  |  THURSDAY, JUNE 23, 2016
    [Conversion, Interactive] The Attention Economy: Why Marketers Are Killing, Not Capturing, Attention
    But in order to meet our pipeline goals, we need more than 150 interactions with our content, so we compensate. And all the fuzzy-feels seem to trickle through to on-page conversions as well with 10% higher conversions than non-personalized emails. Scarcity is the simple concept of something being in short supply. Not better.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 22, 2016
    [Conversion, Interactive] 5 Lifelong Business Lessons I Learned from Nordstrom
    She watched our product mix like a hawk and had a close relationship with our regional manager, who would then directly influence our buyer to make sure that we were constantly stocked with the goods that people wanted. How does your team interact with one another when they think no one is looking? Need proof? Lead by Example.
  • BIZIBLE  |  TUESDAY, JUNE 21, 2016
    [Conversion, Interactive] Proven Tactics to Create Sales and Marketing Alignment
    They have sales quotas to reach and demanding prospects to talk to, so the resulting timeframe for interacting with prospects is shorter. However, sales reps typically don’t have the means or the time to record what they learn from these interactions with clients. But, in the real world, that ideal scenario seldom holds true.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 21, 2016
    [Conversion, Interactive] Attribution Matters: Demystifying Social ROI in B2B Marketing
    Let’s start by looking at an example: Marketing is creating approved content for the sales team to distribute across social networks in order to start and nurture conversations as part of their social selling strategy. How can you track a conversation on Twitter all the way through to a closed-won deal? Awesome! Measure Your ROI.
  • SCRIBBLELIVE  |  MONDAY, JUNE 20, 2016
    [Conversion, Interactive] How To Build Landing Pages That Convert
    In other words, they allow you to take control of the interaction and direct them to the information they’re looking for without having to search through your entire website. Streamlining these initial interactions will save your visitors time and create a positive association with the brand. home page isn’t a landing page.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 16, 2016
    [Conversion, Interactive] Guide Your Buyers Through the Customer Journey with Social Media
    Interact with their friends, favorite brands, communities. Think about how you can humanize your tone so that when you take part in conversations, it seems natural. One of the easiest ways to do this is by responding to your audience when they mention you in conversations to show them that you are listening to them and appreciate them. Recently, one
  • HUBSPOT  |  THURSDAY, JUNE 16, 2016
    [Conversion, Interactive] How to Get Subscribers for Your Blog: 7 Fresh Ideas
    If you have a sidebar on your blog, for example, how is that affecting your conversion rate? For example, the folks at IMPACT removed the sidebar on their blog experienced a 71% increase in conversion over the performance of their standard calls-to-action on the old blog that included a sidebar. The latter definitely isn't as lovable.
  • SCRIBBLELIVE  |  WEDNESDAY, JUNE 15, 2016
    [Conversion, Interactive] How To Build Landing Pages That Convert
    In other words, they allow you to take control of the interaction and direct them to the information they’re looking for without having to search through your entire website. Streamlining these initial interactions will save your visitors time and create a positive association with the brand. home page isn’t a landing page.
  • PUREB2B  |  TUESDAY, JUNE 14, 2016
    [Conversion, Interactive] How to Master Local Lead Generation
    Moreover, make sure that you have a positive social media presence and interact with your audience there as frequently as you can. Build Relationships with Other Businesses. Local communities are the first customers of almost every business, regardless of what industry they may be in. Why Target Local? Maximize Your Local SEO.
  • 6SENSE  |  TUESDAY, JUNE 14, 2016
    [Conversion, Interactive] Myth Busting: Understanding Profile-Based Segmentation Analytics vs. Intent-Based Predictive Intelligence
    Inevitably, the conversation leads to a discussion about prediction theory and what data is truly indicative of a prospect or account being in an active buying cycle. ” Takeaway: Intent data carries a tremendous amount of valuable signal; you just need the right technology and the right data relationships to make it useful. .
  • INFLUITIVE B2B  |  TUESDAY, JUNE 14, 2016
    [Conversion, Interactive] Have You Met “The Advocates”? (We Think You’ll Like Them…)
    It’s high touch of the genuine relationship variety, not the merge field kind to which we’ve lazily become accustomed. Fellow consultant Rachel Bakker does a great job of outlining just how important building authentic relationships is in the post-modern marketing world in her recent post, Are You Real? ). Meet The Advocates. There.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 9, 2016
    [Conversion, Interactive] 3 Ways Marketing Automation Helps Higher Ed Marketers Succeed
    On top of this, a majority of today’s higher education students are millennials, which means that they’re interacting (and expect to interact) with institutions across channels, devices, time zones, and geographies—all of which are disconnected touchpoints without the right tools to tie them together. Increased Customer Autonomy.
  • HUBSPOT  |  WEDNESDAY, JUNE 8, 2016
    [Conversion, Interactive] Why Your School Needs More Than an "Apply Now" Button [New Ebook]
    So why would a student's first interaction with your school be to submit an application? By providing educational content earlier on in the application cycle, marketers can instead strengthen their relationship with people not yet ready to take the leap and apply. Of course not! Sound too easy to be true? Education
  • FATHOM  |  TUESDAY, JUNE 7, 2016
    [Conversion, Interactive] Let’s Make a Deal: Social Selling Technology
    hodgepodge of marketing philosophies, sales techniques, and technology supported relationships, social selling is a concept that is growing in popularity, as can be seen in the Google Trends graph below. According to HubSpot , social selling is: “When salespeople use social media to interact directly with their prospects. Kitedesk 2.0.
  • HINGE MARKETING  |  TUESDAY, JUNE 7, 2016
    [Conversion, Interactive] Why Your Referral Program Should Incorporate Content Marketing Strategies
    Conversations —No heavy sale. Not only is it an opportunity to acquire new leads (at a lower acquisition cost), it also builds trust well before the initial conversation. Buyers begin interacting with a firm online before they reach out or are ready to buy. The expectations of professional services buyers have changed.
  • SNAPAPP  |  TUESDAY, JUNE 7, 2016
    [Conversion, Interactive] Wrapping up SiriusDecisions’ Summit 2016
    Another SnapApp customer, Hyland , creators of OnBase, presented a case study with our CEO, Seth Lieberman, on the ways that the company has shrunk conversion times from both lead to qualification and from opp to close by using interactive content. To solve that problem, Hyland investigated and eventually utilized interactive content.
  • SCRIBBLELIVE  |  TUESDAY, JUNE 7, 2016
    [Conversion, Interactive] Cut Through The Clutter (and earn more shares)
    Curating user-generated content (UGC) also showcases how your partners, fans, and stakeholders are interacting with your brand. By re-sharing content created by the people who love you, you’re both strengthening your relationship with loyal advocates and tapping into new networks of potential leads. 6. Know your audience.
  • CONTENT STANDARD  |  TUESDAY, JUNE 7, 2016
    [Conversion, Interactive] How Has Temporary Social Media Changed the Way We Communicate?
    When it comes to the way people communicate in the digital age, the relationship between what’s put out into the world and how people receive it has changed. For instance, take into account a Snap-conversation I had with my friend just this weekend: Him: *sends picture of his dog in a birthday hat*. The catch? Me: AHHHHH!!!!!
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 6, 2016
    [Conversion, Interactive] Integrating Online Video with Your Marketing Tech Stack
    Once more, when video marketing is combined with a company’s website strategy, digital marketing, and sales efforts, marketers can build long-term personal relationships with customers and prospects. This integration is the third step in creating powerful digital 1:1 conversations with video: Step 1: “Who is it?”
  • KAPOST  |  MONDAY, JUNE 6, 2016
    [Conversion, Interactive] How Do You Know If a Marketing Content Platform Is a Fit?
    Angi Harp (AH): Typically the first interaction with customers happens with our sales development representatives. BF: If a prospect likes what they learn and the relationship should develop from there, what happens next? You’re thinking it could be time to invest in a marketing content platform. Questions abound, right?
  • HUBSPOT  |  MONDAY, JUNE 6, 2016
    [Conversion, Interactive] How to Find Great Writers: 6 Places to Start Your Search
    It serves as a great way to start a new relationship or further an existing one. These people can pop up anywhere on those sites, and regularly participating will make it easier for you to build relationships with them. These days, most of us take the conversation to social media with short commentary. email, keep things going.
  • MARKETING CRAFTMANSHIP  |  SUNDAY, JUNE 5, 2016
    [Conversion, Interactive] The Death of Rolodex Marketing
    The excuses we hear from them most often include: “We’re in a relationship business.”. In the pre-internet world, personal relationships, referrals and endorsements played a significant role in the decision-making process. For generations, human interaction served as the primary validation process in decision-making.
  • CONTENT STANDARD  |  SATURDAY, JUNE 4, 2016
    [Conversion, Interactive] What Music Can Teach Content Marketers about the Power of a Shared Customer Experience
    That fosters positive feelings and memories that may have a major impact on future interactions. “No matter how small, an event experience has the power to engage people, let them escape the ordinary, and build relationships.” It wasn’t the type of crisis I expected when I left for my lunch hour. writes on Medium.
  • HINGE MARKETING  |  FRIDAY, JUNE 3, 2016
    [Conversion, Interactive] Tying Analytics to Growth: 5 Marketing Metrics Every B2B Firm Should Track
    The relationship is shown in the figure below. Social media engagement is the interaction between people and brands on social networks. Lead scoring. 5) Conversion Rates. Conversions systematically move users through each stage of the marketing pipeline. Research Frequency. How strong is your brand? Engagement rates.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 2, 2016
    [Conversion, Interactive] 7 Marketing Automation Predictions: A SiriusDecisions Roundup
    In order for marketers to be successful, buyer interactions and behaviors must be analyzed in order to glean insights on how to maximize engagement and conversions. Actionable Tip: Implement an engagement marketing strategy to build life-long, personalized relationships. Prediction #1: It’s All about the Buyer and Their Journey.
  • READYPULSE  |  WEDNESDAY, JUNE 1, 2016
    [Conversion, Interactive] Create a Winning Influencer Marketing Program – 9 Questions Marketers Must Answer
    Develop a closer relationship with your brand’s influencers so you can leverage them as tastemakers for your target customers. Engaged influencers love to interact with other social influencers, thereby solidifying the bond between the brand and influencers for your social stronghold. 5. Conversions and ROI. Social Buzz.
  • CHIEFMARTECH  |  FRIDAY, MAY 27, 2016
    [Conversion, Interactive] The radical NoMQL movement in content marketing
    No more spam nuture emails or phone calls from marketing or sales people, aggressively pushing me towards the next step in their funnel? I get the content I want, when I want it, without jumping through hoops, and then I decide if and when I want to pursue a closer relationship. Say what? In the fine print: your mileage may vary. Really!
  • ACT-ON  |  THURSDAY, MAY 26, 2016
    [Conversion, Interactive] Digital Darwinism: Where Do You Stand?
    In a recent conversation over coffee, my friend Matt Cannell – a very talented digital marketer – nailed it. If you do recognize those signs, here’s a three-step strategy to help you help your client: Plan for lots of educational conversations and to support your point of contact with plenty of ammunition to deliver to the executive suite.
  • SCRIBBLELIVE  |  WEDNESDAY, MAY 25, 2016
    [Conversion, Interactive] How To Map Content To Your Conversion Funnel
    For marketers, the conversion funnel is one of the best tools for understanding consumer behavior and building long-term relationships. The goal is to continually adjust your strategy at each stage to stack the deck in favor of an eventual sale and longterm customer relationship. Step 3: Conversion. Step 1: Awareness.
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