• AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Conversion, Interactive] B2B Marketing Trends for 2016
    But as B2B buyers complete more of their journey before ever interacting with a. To be effective in the coming year, B2B marketers will identify, incentivize (creatively) and build relationships with the most influential voices in their industries. Build valuable and long-lasting relationships with. customer relationships.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Conversion, Interactive] B2B Marketing Trends for 2016
    But as B2B buyers complete more of their journey before ever interacting with a. To be effective in the coming year, B2B marketers will identify, incentivize (creatively) and build relationships with the most influential voices in their industries. Build valuable and long-lasting relationships with. customer relationships.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Conversion, Interactive] B2B Marketing Trends for 2016
    But as B2B buyers complete more of their journey before ever interacting with a. To be effective in the coming year, B2B marketers will identify, incentivize (creatively) and build relationships with the most influential voices in their industries. Build valuable and long-lasting relationships with. customer relationships.
  • HUBSPOT  |  FRIDAY, JULY 29, 2016
    [Conversion, Interactive] A Step-by-Step Guide to Advertising on Instagram
    Increase conversions on your website. Relationship. You can create what’s called a custom audience to reach people who’ve already interacted with your business, or a lookalike audience to reach new people on Facebook who are similar to your most valuable audiences. The other perk of advertising on Instagram? Power Editor. only).
  • BIZNOLOGY  |  THURSDAY, JULY 28, 2016
    [Conversion, Interactive] What’s the killer app in B2B marketing? Face-to-face events
    Business buying is done through relationships,” said one. We need a conversation. Events are very efficient at conversations. Put the event to its best use—meaning a place to have efficient and productive interactions. These are not sales conversations. It’s not digital, except tangentially. Bingo. alone.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 25, 2016
    [Conversion, Interactive] 3 Good Questions to Align Strategy, B2B Marketing, and Sales
    Value is created or destroyed in actual interactions with customers and their buying processes, not in meetings or planning documents. They ultimately tell us where we should and should not spend, money, time, effort, investments in what areas of the of the conversion process in the sales funnel. If not, you’re in good company.
  • PUREB2B  |  MONDAY, JULY 25, 2016
    [Conversion, Interactive] The Importance of Offline Lead Generation
    However, this is just one side of the story, considering the higher conversion rate for offline methods, which brings us to point number two. Offline prospects have a higher conversion rate compared to online methods. conversion rate for online virtual sales prospects. Here’s why offline lead generation is still important.
  • ACT-ON  |  FRIDAY, JULY 22, 2016
    [Conversion, Interactive] Rethink Marketing Automation – for the CASL-Compliant Marketer
    Marketing automation functionality goes well beyond email, and can be leveraged throughout the entire customer lifecycle, from building brand awareness, to driving demand, to expanding customer relationships. With this insight, sales can understand the pain points and interests of each prospect, and have the most relevant conversation.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 20, 2016
    [Conversion, Interactive] How Marketing and IT Can Team Up to Drive Engagement with Marketing Automation
    As Accenture Interactive reports, “The ripple effect of digital disruption is giving rise to a more integrated enterprise center on the customer experience.” Marketers To connect and build meaningful relationships with buyers, marketers need a way to get personal at scale, with a platform that delivers in these three key areas: 1.
  • HINGE MARKETING  |  TUESDAY, JULY 19, 2016
    [Conversion, Interactive] 6 Brand Value Strategies to Promote Your Firm
    Encouraging all team members to embrace and promote the firm’s brand value at all times and in all client interactions can help your firm grow its visibility and significantly extend the reach of its reputation. It must be reflected in everyday interactions. What if you adopted an approach that continually brought in new business?
  • CONTENTLY  |  MONDAY, JULY 18, 2016
    [Conversion, Interactive] 5 Content Marketing Trends Sweeping Europe
    For example, since 2013, Philips has been running a digital campaign to promote its Click & Style shaving toolkit that uses mobile interactive video to let potential customers experiment with shaving. It was a huge success and created a real relationship between a soccer ball and the soccer enthusiasts.” Mobile video.
  • SNAPAPP  |  MONDAY, JULY 18, 2016
    [Conversion, Interactive] Using Interactive Content to Build a Scalable Account Based Marketing Program
    Instead, let’s focus on ways to dramatically improve your outcomes using interactive content. By better engaging , converting , and gathering information from your prospects, interactive content creates the foundation for your account nurturing. Get More of the Right Data With Interactive Content. Source: Bizible.
  • HUBSPOT  |  MONDAY, JULY 18, 2016
    [Conversion, Interactive] 7 Steps to Creating an Operating System for Your Agency
    During this time together, have an open conversation. Facilitate a conversation to discuss what your agency looks like now and how you want it to look in the future. Bringing this process into your client servicing strategy helps maintain healthy relationships. What he discovered would change the world forever. Source. Source.
  • READYPULSE  |  THURSDAY, JULY 14, 2016
    [Conversion, Interactive] Nurturing Social Influencers: A Guide for Engagement
    We’ve developed a guide to help you engage your influencers so you’re certain to get the most out of these relationships and your campaigns. The worst thing you can do when interacting with your influencers for the first time is to tell them what to do and how to do it. Build Relationships. Listen. Practice Open Communication.
  • HUBSPOT  |  THURSDAY, JULY 14, 2016
    [Conversion, Interactive] 7 Phrases That Undermine Client Relationships (And What to Say Instead)
    But how do you nurture positive client relationships when face-to-face contact is more often than not replaced by inbox-to-inbox exchanges? Using "you" in a tense interaction draws a clear line in the sand -- you versus me -- immediately unraveling any precious progress you made aligning yourself on the client's team.
  • HUBSPOT  |  WEDNESDAY, JULY 13, 2016
    [Conversion, Interactive] How to Design an Employee Mentorship Program That Doesn’t Suck
    MEC faces a competitive marketplace like so many in the industry , and Metzger believes that those agencies that offer better guidance around long-term goal planning and foster stronger relationships between team members are in a better position to attract and retain talent. Attrition in agencies is especially problematic. Retaining the Best.
  • PUREB2B  |  TUESDAY, JULY 12, 2016
    [Conversion, Interactive] 15 Effective Ways to Reduce Cost Per Acquisition
    To find out what your CPA is, use the formula: CPA = cost / conversions. Reducing CPA from the very beginning is akin to low-hanging fruit because it’s less difficult to start controlling costs now than to come up with ways to increase conversions. Check your conversion rates. Effective Strategies to Reduce CPA. Pause them.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 11, 2016
    [Conversion, Interactive] Five ideas: Constructive engagement in destructive times
    This question alone can change the quality of your work & interactions. 2) Remember the differences. I’m German and I find the stereotypes people have about about Germans … are mostly true. ” Smart questions can steer a conversation in constructive ways. So I didn’t. The one about us being damn direct.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 6, 2016
    [Conversion, Interactive] What’s New in Social? Platforms Are Raising the Bar on Personalization
    The lines are merging as users, who are interacting with friends and family around the clock, naturally expect brands to react in a similar fashion. After all, the core of social media is “social,” which represents interactions within the community, NOT a platform for simply pitching products. Pinterest: Interactive Shopping.
  • BIZIBLE  |  TUESDAY, JULY 5, 2016
    [Conversion, Interactive] How To Optimize Your Event Strategy For Account-Based Marketing
    Companies invest in events because in-person interaction is the most effective way to create and accelerate sales pipeline. Executives can provide thought leadership in a presentation and connect with attendees one-on-one to build stronger relationships with your customers and prospects. 2. Get the Right Internal Teams Involved.
  • WRITTENT  |  TUESDAY, JULY 5, 2016
    [Conversion, Interactive] 25 Experts Share Top 3 Content Marketing Trends for 2017
    Their responses offer a variety of predictions, and many believe that more focus will be placed on live video, visual content, interactive content, virtual reality, personalised and niche content, content promotion and distribution, and that more businesses will seek out content creators and marketers. According to 25 Experts). A. Hana Abaza.
  • SALES ENGINE  |  TUESDAY, JULY 5, 2016
    [Conversion, Interactive] Breaking the Sales Growth Plateau May Require A New Approach
    Fortunately, there are effective ways to find and nurture leads in this new paradigm, and they can enable talented sales reps to concentrate their time working with and talking to self-identified prospects—rather than wasting time on those who don’t want to have conversations at all. The old ways of getting in the door aren’t working anymore.
  • SNAPAPP  |  FRIDAY, JULY 1, 2016
    [Conversion, Interactive] SnapWrap: Culture Fits, Selfies, and More!
    Kim Kardashian-West, who literally wrote the book on selfies , is taking full advantage of today’s “selfie society,” which encourages personal interaction with brands with visual forms of user-generated content. There are three major elements that make up a good career path conversation with a superior – relationship, timing, and forethought.
  • HUBSPOT  |  THURSDAY, JUNE 30, 2016
    [Conversion, Interactive] Why Content Marketing Volume is Increasing but Engagement Isn't (and What You Can Do About It)
    With refinement and thoughtful strategy, inbound marketing generated more leads, conversions and increased brand reach. This explosion of success drove all types of businesses to start creating content to inform customers, engage prospects and contribute to the overall industry conversation. Letting the customers come to us?
  • HUBSPOT  |  THURSDAY, JUNE 30, 2016
    [Conversion, Interactive] How Real Brands Are Retaining Customers: 8 Strategies From Starbucks, Amazon & More
    They show they care by adding personality to their interactions with customers. Check out this recent interaction: To get started with an approach like this, identify your audience personas and communicate with them on their preferred channels. They solidify these relationships with rapid response times and strict SLAs.
  • SNAPAPP  |  WEDNESDAY, JUNE 29, 2016
    [Conversion, Interactive] Keep Your Audience Moving: An Interview With Ardath Albee
    So agrees Ardath Albee , CEO and marketing strategist for Marketing Interactions – a B2B consulting firm. But we’re not getting the conversion-to-customer that we should be getting given those increases.” Four Key Takeaways From Our Conversation . What do you think is the difference between relevance and resonance?
  • HINGE MARKETING  |  TUESDAY, JUNE 28, 2016
    [Conversion, Interactive] 5 Trends Redefining Sales and Marketing in 2016
    There was no conversation and the seller controlled how much and when the information was disseminated. Each of these criteria come to life throughout online and offline interactions with the firms’ staff. And for winning firms, marketing and sales (or business development) are where relationships with prospects begin. 2.
  • FATHOM  |  MONDAY, JUNE 27, 2016
    [Conversion, Interactive] How Accessibility Is Revolutionizing Influencer Marketing
    Rather than interrupting your audience’s lives with messages from an influencer, you’re weaving your brand into their conversations in a way they will hopefully enjoy. The celebrity endorsement is a marketing classic. We’ve grown up with it, we see it on TV, on billboards, in magazines, and more. Most importantly, they work. Mediakix ).
  • HUBSPOT  |  MONDAY, JUNE 27, 2016
    [Conversion, Interactive] 7 of the Best Facebook Live Videos We've Ever Seen
    This was his first right move: Using Facebook Live to extend the conversation following something like a webinar, interview, or panel discussion is a great way to connect with your audience while they're already engaged. By going live, Tastemade simply added a unique interactive element. Now, we get it. What if you mess up? Mud, a.k.a.
  • ACT-ON  |  MONDAY, JUNE 27, 2016
    [Conversion, Interactive] How to Harness the Power of a Referral Marketing Business
    Given that the customer is interacting with three completely different internal company groups, it’s easy for messaging to get out of sync and be inconsistent. The customers who will go to bat for you are the ones you’ve taken care of for the entirety of your relationship. What can referral marketing do for your company?
  • DISCOVERORG  |  FRIDAY, JUNE 24, 2016
    [Conversion, Interactive] Are You Mobile-Responsive or Mobile-Complacent?
    You learn product features inside and out, pore over CRM notes, do research, makes calls, crank out emails, develop relationships, make more calls, write more emails…what we’re saying is, selling isn’t easy. In other words, every digital interaction you have with a prospect needs to be optimized for mobile. Don’t believe us?
  • HUBSPOT  |  FRIDAY, JUNE 24, 2016
    [Conversion, Interactive] We Just Announced 100+ INBOUND 2016 Sessions: Here Are the Top Picks For Every Kind of Marketer
    Even the best content needs a paid lift to catch readers and increase view frequency to improve engagement and conversion. For the Conversion Rate Fiend. Oli Gardner, Co-Founder at Unbounce: The Conversion Equation. Do you understand the path your customers take toward conversion? See something that strikes your fancy?
  • VIDYARD  |  THURSDAY, JUNE 23, 2016
    [Conversion, Interactive] The Attention Economy: Why Marketers Are Killing, Not Capturing, Attention
    But in order to meet our pipeline goals, we need more than 150 interactions with our content, so we compensate. And all the fuzzy-feels seem to trickle through to on-page conversions as well with 10% higher conversions than non-personalized emails. Scarcity is the simple concept of something being in short supply. Not better.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 22, 2016
    [Conversion, Interactive] 5 Lifelong Business Lessons I Learned from Nordstrom
    She watched our product mix like a hawk and had a close relationship with our regional manager, who would then directly influence our buyer to make sure that we were constantly stocked with the goods that people wanted. How does your team interact with one another when they think no one is looking? Need proof? Lead by Example.
  • BIZIBLE  |  TUESDAY, JUNE 21, 2016
    [Conversion, Interactive] Proven Tactics to Create Sales and Marketing Alignment
    They have sales quotas to reach and demanding prospects to talk to, so the resulting timeframe for interacting with prospects is shorter. However, sales reps typically don’t have the means or the time to record what they learn from these interactions with clients. But, in the real world, that ideal scenario seldom holds true.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 21, 2016
    [Conversion, Interactive] Attribution Matters: Demystifying Social ROI in B2B Marketing
    Let’s start by looking at an example: Marketing is creating approved content for the sales team to distribute across social networks in order to start and nurture conversations as part of their social selling strategy. How can you track a conversation on Twitter all the way through to a closed-won deal? Awesome! Measure Your ROI.
  • SCRIBBLELIVE  |  MONDAY, JUNE 20, 2016
    [Conversion, Interactive] How To Build Landing Pages That Convert
    In other words, they allow you to take control of the interaction and direct them to the information they’re looking for without having to search through your entire website. Streamlining these initial interactions will save your visitors time and create a positive association with the brand. home page isn’t a landing page.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 16, 2016
    [Conversion, Interactive] Guide Your Buyers Through the Customer Journey with Social Media
    Interact with their friends, favorite brands, communities. Think about how you can humanize your tone so that when you take part in conversations, it seems natural. One of the easiest ways to do this is by responding to your audience when they mention you in conversations to show them that you are listening to them and appreciate them. Recently, one
  • HUBSPOT  |  THURSDAY, JUNE 16, 2016
    [Conversion, Interactive] How to Get Subscribers for Your Blog: 7 Fresh Ideas
    If you have a sidebar on your blog, for example, how is that affecting your conversion rate? For example, the folks at IMPACT removed the sidebar on their blog experienced a 71% increase in conversion over the performance of their standard calls-to-action on the old blog that included a sidebar. The latter definitely isn't as lovable.
  • SCRIBBLELIVE  |  WEDNESDAY, JUNE 15, 2016
    [Conversion, Interactive] How To Build Landing Pages That Convert
    In other words, they allow you to take control of the interaction and direct them to the information they’re looking for without having to search through your entire website. Streamlining these initial interactions will save your visitors time and create a positive association with the brand. home page isn’t a landing page.
  • PUREB2B  |  TUESDAY, JUNE 14, 2016
    [Conversion, Interactive] How to Master Local Lead Generation
    Moreover, make sure that you have a positive social media presence and interact with your audience there as frequently as you can. Build Relationships with Other Businesses. Local communities are the first customers of almost every business, regardless of what industry they may be in. Why Target Local? Maximize Your Local SEO.
  • 6SENSE  |  TUESDAY, JUNE 14, 2016
    [Conversion, Interactive] Myth Busting: Understanding Profile-Based Segmentation Analytics vs. Intent-Based Predictive Intelligence
    Inevitably, the conversation leads to a discussion about prediction theory and what data is truly indicative of a prospect or account being in an active buying cycle. ” Takeaway: Intent data carries a tremendous amount of valuable signal; you just need the right technology and the right data relationships to make it useful. .
  • INFLUITIVE B2B  |  TUESDAY, JUNE 14, 2016
    [Conversion, Interactive] Have You Met “The Advocates”? (We Think You’ll Like Them…)
    It’s high touch of the genuine relationship variety, not the merge field kind to which we’ve lazily become accustomed. Fellow consultant Rachel Bakker does a great job of outlining just how important building authentic relationships is in the post-modern marketing world in her recent post, Are You Real? ). Meet The Advocates. There.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 9, 2016
    [Conversion, Interactive] 3 Ways Marketing Automation Helps Higher Ed Marketers Succeed
    On top of this, a majority of today’s higher education students are millennials, which means that they’re interacting (and expect to interact) with institutions across channels, devices, time zones, and geographies—all of which are disconnected touchpoints without the right tools to tie them together. Increased Customer Autonomy.
  • HUBSPOT  |  WEDNESDAY, JUNE 8, 2016
    [Conversion, Interactive] Why Your School Needs More Than an "Apply Now" Button [New Ebook]
    So why would a student's first interaction with your school be to submit an application? By providing educational content earlier on in the application cycle, marketers can instead strengthen their relationship with people not yet ready to take the leap and apply. Of course not! Sound too easy to be true? Education
  • FATHOM  |  TUESDAY, JUNE 7, 2016
    [Conversion, Interactive] Let’s Make a Deal: Social Selling Technology
    hodgepodge of marketing philosophies, sales techniques, and technology supported relationships, social selling is a concept that is growing in popularity, as can be seen in the Google Trends graph below. According to HubSpot , social selling is: “When salespeople use social media to interact directly with their prospects. Kitedesk 2.0.
  • HINGE MARKETING  |  TUESDAY, JUNE 7, 2016
    [Conversion, Interactive] Why Your Referral Program Should Incorporate Content Marketing Strategies
    Conversations —No heavy sale. Not only is it an opportunity to acquire new leads (at a lower acquisition cost), it also builds trust well before the initial conversation. Buyers begin interacting with a firm online before they reach out or are ready to buy. The expectations of professional services buyers have changed.
  • SNAPAPP  |  TUESDAY, JUNE 7, 2016
    [Conversion, Interactive] Wrapping up SiriusDecisions’ Summit 2016
    Another SnapApp customer, Hyland , creators of OnBase, presented a case study with our CEO, Seth Lieberman, on the ways that the company has shrunk conversion times from both lead to qualification and from opp to close by using interactive content. To solve that problem, Hyland investigated and eventually utilized interactive content.
  • SCRIBBLELIVE  |  TUESDAY, JUNE 7, 2016
    [Conversion, Interactive] Cut Through The Clutter (and earn more shares)
    Curating user-generated content (UGC) also showcases how your partners, fans, and stakeholders are interacting with your brand. By re-sharing content created by the people who love you, you’re both strengthening your relationship with loyal advocates and tapping into new networks of potential leads. 6. Know your audience.
  • CONTENT STANDARD  |  TUESDAY, JUNE 7, 2016
    [Conversion, Interactive] How Has Temporary Social Media Changed the Way We Communicate?
    When it comes to the way people communicate in the digital age, the relationship between what’s put out into the world and how people receive it has changed. For instance, take into account a Snap-conversation I had with my friend just this weekend: Him: *sends picture of his dog in a birthday hat*. The catch? Me: AHHHHH!!!!!
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 6, 2016
    [Conversion, Interactive] Integrating Online Video with Your Marketing Tech Stack
    Once more, when video marketing is combined with a company’s website strategy, digital marketing, and sales efforts, marketers can build long-term personal relationships with customers and prospects. This integration is the third step in creating powerful digital 1:1 conversations with video: Step 1: “Who is it?”
  • KAPOST  |  MONDAY, JUNE 6, 2016
    [Conversion, Interactive] How Do You Know If a Marketing Content Platform Is a Fit?
    Angi Harp (AH): Typically the first interaction with customers happens with our sales development representatives. BF: If a prospect likes what they learn and the relationship should develop from there, what happens next? You’re thinking it could be time to invest in a marketing content platform. Questions abound, right?
  • HUBSPOT  |  MONDAY, JUNE 6, 2016
    [Conversion, Interactive] How to Find Great Writers: 6 Places to Start Your Search
    It serves as a great way to start a new relationship or further an existing one. These people can pop up anywhere on those sites, and regularly participating will make it easier for you to build relationships with them. These days, most of us take the conversation to social media with short commentary. email, keep things going.
  • MARKETING CRAFTMANSHIP  |  SUNDAY, JUNE 5, 2016
    [Conversion, Interactive] The Death of Rolodex Marketing
    The excuses we hear from them most often include: “We’re in a relationship business.”. In the pre-internet world, personal relationships, referrals and endorsements played a significant role in the decision-making process. For generations, human interaction served as the primary validation process in decision-making.
  • CONTENT STANDARD  |  SATURDAY, JUNE 4, 2016
    [Conversion, Interactive] What Music Can Teach Content Marketers about the Power of a Shared Customer Experience
    That fosters positive feelings and memories that may have a major impact on future interactions. “No matter how small, an event experience has the power to engage people, let them escape the ordinary, and build relationships.” It wasn’t the type of crisis I expected when I left for my lunch hour. writes on Medium.
  • HINGE MARKETING  |  FRIDAY, JUNE 3, 2016
    [Conversion, Interactive] Tying Analytics to Growth: 5 Marketing Metrics Every B2B Firm Should Track
    The relationship is shown in the figure below. Social media engagement is the interaction between people and brands on social networks. Lead scoring. 5) Conversion Rates. Conversions systematically move users through each stage of the marketing pipeline. Research Frequency. How strong is your brand? Engagement rates.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 2, 2016
    [Conversion, Interactive] 7 Marketing Automation Predictions: A SiriusDecisions Roundup
    In order for marketers to be successful, buyer interactions and behaviors must be analyzed in order to glean insights on how to maximize engagement and conversions. Actionable Tip: Implement an engagement marketing strategy to build life-long, personalized relationships. Prediction #1: It’s All about the Buyer and Their Journey.
  • READYPULSE  |  WEDNESDAY, JUNE 1, 2016
    [Conversion, Interactive] Create a Winning Influencer Marketing Program – 9 Questions Marketers Must Answer
    Develop a closer relationship with your brand’s influencers so you can leverage them as tastemakers for your target customers. Engaged influencers love to interact with other social influencers, thereby solidifying the bond between the brand and influencers for your social stronghold. 5. Conversions and ROI. Social Buzz.
  • CHIEFMARTECH  |  FRIDAY, MAY 27, 2016
    [Conversion, Interactive] The radical NoMQL movement in content marketing
    No more spam nuture emails or phone calls from marketing or sales people, aggressively pushing me towards the next step in their funnel? I get the content I want, when I want it, without jumping through hoops, and then I decide if and when I want to pursue a closer relationship. Say what? In the fine print: your mileage may vary. Really!
  • ACT-ON  |  THURSDAY, MAY 26, 2016
    [Conversion, Interactive] Digital Darwinism: Where Do You Stand?
    In a recent conversation over coffee, my friend Matt Cannell – a very talented digital marketer – nailed it. If you do recognize those signs, here’s a three-step strategy to help you help your client: Plan for lots of educational conversations and to support your point of contact with plenty of ammunition to deliver to the executive suite.
  • SCRIBBLELIVE  |  WEDNESDAY, MAY 25, 2016
    [Conversion, Interactive] How To Map Content To Your Conversion Funnel
    For marketers, the conversion funnel is one of the best tools for understanding consumer behavior and building long-term relationships. The goal is to continually adjust your strategy at each stage to stack the deck in favor of an eventual sale and longterm customer relationship. Step 3: Conversion. Step 1: Awareness.
  • ACT-ON  |  WEDNESDAY, MAY 25, 2016
    [Conversion, Interactive] 5 Ways to Help Inside Account Executives Build Their Own Pipeline
    Try this: In order to determine the quantity of opportunities that your sales reps need, do this: First , draw your funnel out on paper or whiteboard, including the conversion rates. You want to create opportunities that allow for the biggest amount of quality interactions in the shortest amount of time. You go after low-hanging fruit.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 24, 2016
    [Conversion, Interactive] 5 Ways to Boost B2B Sales Through LinkedIn Social Selling
    Having access to the content that they like and share is paramount to having a strong conversation with them. It shows me that the rep is actually interested in having a relationship with me and that I’m not just closed won business. How much you interact with others. You’ll be able to find even more prospects because of this.
  • ACT-ON  |  TUESDAY, MAY 24, 2016
    [Conversion, Interactive] Demand Generation 101: 7 Tactics For Generating High Quality Leads
    From there, the lead is nurtured from that first interaction along a journey to the consideration phase where marketing passes the qualified lead off to sales. Marketing can re-engage those leads, and try to again reach that benchmark level of interaction to return them back to sales for further conversations. The players.
  • 6SENSE  |  MONDAY, MAY 23, 2016
    [Conversion, Interactive] Myth Busters: 4 Misconceptions About Predictive Intelligence
    Inevitably, the conversation leads to a discussion about what data is truly predictive of a prospect or account being in an active buying cycle. These conversations have allowed me to see a pattern of how the 6sense approach to predictive intelligence is fundamentally different from anything else we’re seeing in the market. Bingo! Or
  • CONTENTLY  |  FRIDAY, MAY 20, 2016
    [Conversion, Interactive] Inside the UK Government’s Controversial Content Campaign to Stay in the EU
    Little, then, has changed from 1975, when Britain last held a referendum on its relationship with Europe. The Leave campaign might have fewer Facebook fans than its rival, but it has driven more than 1 million page interactions in the last month, more than double Britain Stronger in Europe. Content Marketing European Union Featured U
  • MODERN B2B MARKETING  |  THURSDAY, MAY 19, 2016
    [Conversion, Interactive] [Infographic] Why Creating A Personal Online Experience Is Critical
    And these buyers not only expect your website to be a resource, but they expect it to be personal, especially if you already have a relationship with them. It’s the main interaction channel between your company and your customers, especially when it comes to driving conversion. It all starts with web personalization. 
  • CONTENT STANDARD  |  WEDNESDAY, MAY 18, 2016
    [Conversion, Interactive] Where Did Your Email Marketing Strategy Lose Its Way?
    That’s a problem for marketers, who lean on the channel to maintain consumer relationships and still see the value in direct communication and engagement at the individual level. In other cases, email content is more dynamic and interactive , sometimes using real-time data and technology to create a more engaging experience.
  • 3D2B  |  TUESDAY, MAY 17, 2016
    [Conversion, Interactive] Inbound Lead Conversion Tips You Need to Know
    Inbound leads without a strategy for conversion are like kindling and logs without a match. You can find it in these inbound lead conversion tips. . Level of interest demonstrated through the individual’s interaction with your web content and emails. As a B2B marketer, it’s easy for you to get caught up in lead generation.
  • HUBSPOT  |  MONDAY, MAY 16, 2016
    [Conversion, Interactive] The 5 Most Common Mistakes Made By Veteran Inbound Marketers
    Creating personas requires more than just a couple of conversations and writing out a paragraph or two describing who they are. If the interaction was perceived as an IT issue, rather than an HR issue, it represented problems for their efforts. The conversion paths were clear. Keeping them up-to-date is even harder.
  • CONTENT STANDARD  |  MONDAY, MAY 16, 2016
    [Conversion, Interactive] What’s the Difference Between an Experience and a Customer Experience?
    After reading story submissions, I’ve landed on an idea of how CX and experience play together in a brand-to-buyer relationship: Customer experiences are scenes in the life experience of a person. I’d first like to credit Robert McKee for pointing me in this direction. Today, eMarketer projects e-commerce sales will surpass $3.5
  • CONTENT STANDARD  |  MONDAY, MAY 16, 2016
    [Conversion, Interactive] What’s the Difference Between an Experience and a Customer Experience?
    After reading story submissions, I’ve landed on an idea of how CX and experience play together in a brand-to-buyer relationship: Customer experiences are scenes in the life experience of a person. I’d first like to credit Robert McKee for pointing me in this direction. Today, eMarketer projects e-commerce sales will surpass $3.5
  • HUBSPOT  |  FRIDAY, MAY 13, 2016
    [Conversion, Interactive] The "Majority Illusion": A Mind Trick That'll Change Your Approach to Influencer Marketing
    If your influencer marketing strategy aims to achieve conversion-based goals, such as getting people to sign up for a free trial or buy your product, partnering with niche influencers may yield the best results. They have closer relationships with their audiences, and they are more influential within their circles. Intrigued?
  • INFLUITIVE B2B  |  THURSDAY, MAY 12, 2016
    [Conversion, Interactive] The One Thing Your Account-Based Marketing Strategy Is Missing
    Today’s empowered customers expect the interactions they have with your sales and marketing teams to be highly personalized and relevant—which can make striking up valuable conversations with prospects challenging. Advocate marketing: social proof, stronger relationships. Create your dream ABM program! And advocacy works.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 12, 2016
    [Conversion, Interactive] Live From The Marketing Nation Summit Sessions: ABM, Content Marketing, Women In Tech and More
    Content shouldn’t be all about selling your product; it should give your audience something of value to build relationships with them. On average, it takes 12-18 months to build loyal relationships with an audience. These conversations and openness enable them to be much more flexible and trusting. happier customers).
  • SALES ENGINE  |  THURSDAY, MAY 12, 2016
    [Conversion, Interactive] Why Perfect Branding Isn’t Enough to Connect with Buyers
    This relationship was not always about the sale. Replicating sales conversations digitally Great content does what a traditional hardworking salesperson used to do: it shows up everywhere. It’s only the tools and techniques that have changed to help replicate these conversations digitally. It bred credibility. Content Strategy
  • IKO-SYSTEMS  |  THURSDAY, MAY 12, 2016
    [Conversion, Interactive] The Most Effective Inbound and Outbound Marketing Tactics
    To drive profitable action through the three distinct stages of the buying cycle, keeping your company at the forefront of customer thinking will create an eventual conversion. Inbound lead generation requires capturing leads with lead magnets and landing page conversions. But what tactics are best? And why? – Webinars. Content.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 11, 2016
    [Conversion, Interactive] Live From Marketing Nation Summit: Day 2 Keynote – Step Up, Shape Up, and Fight On
    relationships built through digital interactions. Jamie advised that to build lasting, loyal relationships with them, from digital and beyond, it’s not enough to just know what they want. Enjoys engaging in conversations. This afternoon’s keynote brought great insights, celebrations, and inspiration.  Step Up Your Game .
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 11, 2016
    [Conversion, Interactive] Live From Marketing Nation Summit: Day 2 Keynote – Step Up, Shape Up, and Fight On
    relationships built through digital interactions. Jamie advised that to build lasting, loyal relationships with them, from digital and beyond, it’s not enough to just know what they want. Enjoys engaging in conversations. This afternoon’s keynote brought great insights, celebrations, and inspiration.  Step Up Your Game .
  • SNAPAPP  |  TUESDAY, MAY 10, 2016
    [Conversion, Interactive] The Need-to-Know About Bottom-of-the-Funnel Marketing Content
    The two marketing entities are more linked now than ever before, and their relationship is generally made of three different categories. Customer Relationship Management (CRM). Learn how interactive content can accelerate your buyer's journey and increase conversion!  . The sales funnel and content. Varied. Specific.
  • BIZIBLE  |  MONDAY, MAY 9, 2016
    [Conversion, Interactive] Core Competencies of the Marketing Operations Leader: Setting Up The Marketing & Sales Technology Core [PART 1 of 4]
    Build strong relationships with leadership team through the delivery of metrics and governance of analytic processes. Generally, they track things like impressions, clicks, and if you choose to implement their conversion pixel on your website, they can track conversions (a specific user behavior on your website, typically a form fill).
  • NUSPARK  |  SATURDAY, MAY 7, 2016
    [Conversion, Interactive] LinkedIn for B2B Marketing and Sales: What’s Missing?
    quick glance through a person’s profile yields many things: skill endorsements, company connections, participation in groups and discussions, where they went to college, where they’ve worked before, what they share, what they publish—a host of valuable information that can help us connect (and converse) with buyers. No surprise there.
  • CONTENTLY  |  TUESDAY, MAY 3, 2016
    [Conversion, Interactive] 4 Ways to Make Friends With Legal and Get Content Out Faster
    Compliance and marketing have a notoriously complicated relationship. ” The conversation soon turns to tactics. Interactions are quick and pleasant instead of slow and painful. It’s difficult to find a more frustrated person than a junior marketer or account manager responsible for motivating another department.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 3, 2016
    [Conversion, Interactive] Are you ready for the mega-shift from social media to private media?
    ” Facebook is the social network for most of the world, yet their major investment is in the development of private Facebook Messenger, including bots that would help companies scale “human” interaction through the service. Conversational moments — Today a brand goal on social media is mass relevance.
  • IKO-SYSTEMS  |  MONDAY, MAY 2, 2016
    [Conversion, Interactive] The Amazing Power Of Multi-touch Lead Engagement
    Now, while every company would love to be able to generate an intimate, plant-based relationship with its customers, this is not possible in many cases. This is because, as times have changed and so have our interactions with media types, customers appreciate and respond to a more stimulating approach. This is part of business.”.
  • IKO-SYSTEMS  |  MONDAY, MAY 2, 2016
    [Conversion, Interactive] The Amazing Power Of Multi-touch Lead Engagement
    Now, while every company would love to be able to generate an intimate, plant-based relationship with its customers, this is not possible in many cases. This is because, as times have changed and so have our interactions with media types, customers appreciate and respond to a more stimulating approach. This is part of business.”.
  • HUBSPOT  |  MONDAY, MAY 2, 2016
    [Conversion, Interactive] 11 Helpful Resources for Improving Your Business Skills
    While online mentorship is great, relationships grounded in quality time in-person time are usually a lot more effective. Their courses are a myriad of lectures, interactive exercises. Whether or not business school is worth the investment is a hot topic these days. Business" is quite a versatile topic with many components. Rossotti.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 28, 2016
    [Conversion, Interactive] 4 Ways to Make Your Mobile Marketing Stand Out
    Today’s mobile user picks up or glances at their mobile phones up to 200 times each day and 75% of those interactions are just to glance at who called, what meeting is next, or what sale just started. With mobile marketing , you only have few seconds to make or break the relationship with your app users. Offer Choices.
  • BIZIBLE  |  WEDNESDAY, APRIL 27, 2016
    [Conversion, Interactive] 4 Types Of MarTech Stacks With Big Implications For Marketing Operations
    How companies structure their stacks is reflective of marketers’ goals , priorities, analytic processes, and relationships to customers. MongoDB, DemandBase and Ion Interactive are great examples of the one direction theme. It’s the point of the Stackies award , organized annually by the MarTech Conference. But there’s more to it.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 27, 2016
    [Conversion, Interactive] 10 Ways to Engage Your Audience with Interactive Content
    Author: Katherine McAdoo As an interactive content designer, I like to compare myself to a baker. Why interactive? Not only does interactive content look better aesthetically, but it also reduces the amount of information your audience has to process at one time. Utilizing charts in an interactive way can be tricky, but useful.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 27, 2016
    [Conversion, Interactive] Keep Up with the Evolving Consumer by Using Data
    At the end of the day, marketers are communicating with prospects and customers to cultivate and duplicate the personal relationships and interactions that used to take place in-person between a salesperson or shop owner and their customer. All this is on top of an easy and no-hassle transaction. Creating a Solution. Product News
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 27, 2016
    [Conversion, Interactive] Newly Released Innovations for Oracle Marketing Cloud Has Something for Everybody
    Specifically, new innovations and integrations across our stack help marketers connect their audience data, orchestrate cross-channel interactions and optimize the customer experience. This morning, Oracle Marketing Cloud announced new enhancements that help marketers reduce the complexity of this chaotic ecosystem. stakeholders.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 25, 2016
    [Conversion, Interactive] 3 Key Takeaways from Social Media Marketing World
    Provide great content on a consistent basis to grow your audience, but take it a step further and continue to engage with them to create lasting relationships. Thank them for sharing your content, mention them in conversations, and reply when they ask questions. Content is King, and Engagement is Queen. Be transparent in your content.
  • ACT-ON  |  MONDAY, APRIL 25, 2016
    [Conversion, Interactive] 10 Very Smart People Weigh In on How to Rethink Marketing
    That may sound a bit crass, since we all like to talk about optimizing the customer relationship. In the future, this goal may change as we move away from pursuing transactions with individuals to creating long-term relationships that include many transactions. It wasn’t exactly a random survey. How might you do that? 2.Daniel Newman.
  • ACT-ON  |  MONDAY, APRIL 25, 2016
    [Conversion, Interactive] 10 Very Smart People Weigh In on How to Rethink Marketing
    That may sound a bit crass, since we all like to talk about optimizing the customer relationship. In the future, this goal may change as we move away from pursuing transactions with individuals to creating long-term relationships that include many transactions. It wasn’t exactly a random survey. How might you do that? 2.Daniel Newman.
  • FATHOM  |  THURSDAY, APRIL 21, 2016
    [Conversion, Interactive] This Week in Publish or Perish: What’s Wrong with LinkedIn’s Social Selling Index?
    Jeff and Jon talk about the ability of SSI—a function of LinkedIn Navigator—to measure relationships. It has really matured since then as a space to scale relationships. The 4 th element is Building Relationships—which we both have high scores in. This week’s episode again features Jon Pogact, Director of Marketing at Fathom.
  • ACT-ON  |  THURSDAY, APRIL 21, 2016
    [Conversion, Interactive] Happy #GetToKnowYourCustomersDay
    This highlights a bigger challenge many marketers experience, which is how to help their companies keep and grow their customers after the sales conversion. When you have that know-your-customer mentality, it’s much like a relationship with your partner or spouse. Keeping your customers makes good business sense. But they are.
  • ACT-ON  |  THURSDAY, APRIL 21, 2016
    [Conversion, Interactive] Happy #GetToKnowYourCustomersDay
    This highlights a bigger challenge many marketers experience, which is how to help their companies keep and grow their customers after the sales conversion. When you have that know-your-customer mentality, it’s much like a relationship with your partner or spouse. Keeping your customers makes good business sense. But they are.
  • ION INTERACTIVE  |  WEDNESDAY, APRIL 20, 2016
    [Conversion, Interactive] How Interactive Marketing Can Increase Website Conversions
    Anna Talerico, ion interactive's EVP and co-founder. Good marketers know that getting customers to do something is the first step to building a solid relationship, but the days of the basic, bottom-of-the-page call to action are probably a thing of the past. Adding interactive content can actually lower bounce rates. The result?
  • ONALYTICA B2B  |  WEDNESDAY, APRIL 20, 2016
    [Conversion, Interactive] Digital Marketing 2016: Top 100 Influencers and Brands
    Finally; build relationships, be yourself and push your name through social media. Adblocking was part of a huge conversation in 2015, and my guess is that the reaction to this growing technology is going to mimic how entrenched players have reacted to technology leaps in the past — by trying to legislate it away. IBM Interactive Exp.
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