• MODERN B2B MARKETING  |  THURSDAY, APRIL 28, 2016
    [Conversion, Interactive] 4 Ways to Make Your Mobile Marketing Stand Out
    Today’s mobile user picks up or glances at their mobile phones up to 200 times each day and 75% of those interactions are just to glance at who called, what meeting is next, or what sale just started. With mobile marketing , you only have few seconds to make or break the relationship with your app users. Offer Choices.
  • BIZIBLE  |  WEDNESDAY, APRIL 27, 2016
    [Conversion, Interactive] 4 Types Of MarTech Stacks With Big Implications For Marketing Operations
    How companies structure their stacks is reflective of marketers’ goals , priorities, analytic processes, and relationships to customers. MongoDB, DemandBase and Ion Interactive are great examples of the one direction theme. It’s the point of the Stackies award , organized annually by the MarTech Conference. But there’s more to it.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 27, 2016
    [Conversion, Interactive] 10 Ways to Engage Your Audience with Interactive Content
    Author: Katherine McAdoo As an interactive content designer, I like to compare myself to a baker. Why interactive? Not only does interactive content look better aesthetically, but it also reduces the amount of information your audience has to process at one time. Utilizing charts in an interactive way can be tricky, but useful.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 27, 2016
    [Conversion, Interactive] Keep Up with the Evolving Consumer by Using Data
    At the end of the day, marketers are communicating with prospects and customers to cultivate and duplicate the personal relationships and interactions that used to take place in-person between a salesperson or shop owner and their customer. All this is on top of an easy and no-hassle transaction. Creating a Solution. Product News
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 27, 2016
    [Conversion, Interactive] Newly Released Innovations for Oracle Marketing Cloud Has Something for Everybody
    Specifically, new innovations and integrations across our stack help marketers connect their audience data, orchestrate cross-channel interactions and optimize the customer experience. This morning, Oracle Marketing Cloud announced new enhancements that help marketers reduce the complexity of this chaotic ecosystem. stakeholders.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 25, 2016
    [Conversion, Interactive] 3 Key Takeaways from Social Media Marketing World
    Provide great content on a consistent basis to grow your audience, but take it a step further and continue to engage with them to create lasting relationships. Thank them for sharing your content, mention them in conversations, and reply when they ask questions. Content is King, and Engagement is Queen. Be transparent in your content.
  • ACT-ON  |  MONDAY, APRIL 25, 2016
    [Conversion, Interactive] 10 Very Smart People Weigh In on How to Rethink Marketing
    That may sound a bit crass, since we all like to talk about optimizing the customer relationship. In the future, this goal may change as we move away from pursuing transactions with individuals to creating long-term relationships that include many transactions. It wasn’t exactly a random survey. How might you do that? 2.Daniel Newman.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 22, 2016
    [Conversion, Interactive] Quantifying the Value of Social Media Engagement in B2B Marketing
    Complex Sale ˆ Information is Power ˆ Complex Offerings ˆ Personal Relationships ˆ Less Visibility on Pricing ˆ Fewer Buyers ˆ Multiple Decision Makers ˆ Third-Party Influencers Nuances of a B2B sales. to be influenced by conversations with, colleagues, friends, family, competitors, former/current customers, competitors, and each other.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, APRIL 22, 2016
    [Conversion, Interactive] Creating Ideal Customers: Personalize Every Experience to Increase Engagement, Advocacy, and Revenue
    view of customer interactions across their brands. conversations and relationships that drive revenue. engagement, accelerate conversion, and improve retention. 3. conversations, discussions, and connections on social networks. Boost in Conversions. Creating Ideal. As they embark on the journey to. Increase.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, APRIL 22, 2016
    [Conversion, Interactive] Marketing Automation Simplified
    understanding of how data can fuel the delivery of meaningful interactions. Buyers demand and deserve value-based interactions across all points of engagement. They do, however, seek informative interactions to support their search. centric conversations. Conversion. language when interacting with prospects.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, APRIL 22, 2016
    [Conversion, Interactive] Digital Body Language: Reading and Responding to Your Prospects’ Digital Buying Behavior
    online world has transformed into an interactive process driven by the customer, not the vendor. sales and rooted in face-to-face interactions. These skills and measures are no longer enough to provide value-based interactions. increase lead conversion rates, shorten sales cycles, and improve win rates. involved. table.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, APRIL 22, 2016
    [Conversion, Interactive] Grande Guide to Lead Scoring
    Performance Metrics Average Performance Best-in-class All others Lead qualification rate 35% 22% Forecast accuracy 32% 21% Marketing effectiveness 31% 21% Sales effectiveness 30% 15% Lead conversion rate 28% 19% Response rate 27% 20% Pipeline thickness 27% 12% According to Aberdeen Research, companies that get lead scoring right. series.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, APRIL 22, 2016
    [Conversion, Interactive] Grande Guide to B2B Blogging
    interact with you and your brand. Continual interaction is a key to shortening lengthy sales. and attributes: they’re relationship-driven, deal with. is much longer and more relationship-focused for. RELATIONSHIPS You might not be able to visit customers as frequently. relationship within the community.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, APRIL 22, 2016
    [Conversion, Interactive] The Ultimate Guide: Getting started with Social Selling
    relationship with one decision maker—is becoming less. relationships. Insights gained from social conversation help to. generate lead lists • Create warm introductions and better relationship- building through social networking Results: • Establishing relationships through shared connections. what to want. They’re.
  • SCRIPTED B2B WHITE PAPERS  |  FRIDAY, APRIL 22, 2016
    [Conversion, Interactive] The Ultimate Guide to Building a Content Marketing Team
    interact with your. relationships with them. Establish thought leadership within the following targeted conversations/themes: 3. CONVERSION RATES IMPROVE CUSTOMER SERVICE. 1 PLAYER. PLAYER THE ULTIMATE GUIDE TO. Editor-in-Chief: Nicole Karlis, Content Manager Contributing Editor: J.D. Introduction. by J.D. The First Step?
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 22, 2016
    [Conversion, Interactive] B2B Marketing Trends for 2016
    But as B2B buyers complete more of their journey before ever interacting with a. To be effective in the coming year, B2B marketers will identify, incentivize (creatively) and build relationships with the most influential voices in their industries. Build valuable and long-lasting relationships with. customer relationships.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 22, 2016
    [Conversion, Interactive] B2B Marketing Trends for 2016
    But as B2B buyers complete more of their journey before ever interacting with a. To be effective in the coming year, B2B marketers will identify, incentivize (creatively) and build relationships with the most influential voices in their industries. Build valuable and long-lasting relationships with. customer relationships.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 22, 2016
    [Conversion, Interactive] B2B Marketing Trends for 2016
    But as B2B buyers complete more of their journey before ever interacting with a. To be effective in the coming year, B2B marketers will identify, incentivize (creatively) and build relationships with the most influential voices in their industries. Build valuable and long-lasting relationships with. customer relationships.
  • FATHOM  |  THURSDAY, APRIL 21, 2016
    [Conversion, Interactive] This Week in Publish or Perish: What’s Wrong with LinkedIn’s Social Selling Index?
    Jeff and Jon talk about the ability of SSI—a function of LinkedIn Navigator—to measure relationships. It has really matured since then as a space to scale relationships. The 4 th element is Building Relationships—which we both have high scores in. This week’s episode again features Jon Pogact, Director of Marketing at Fathom.
  • ACT-ON  |  THURSDAY, APRIL 21, 2016
    [Conversion, Interactive] Happy #GetToKnowYourCustomersDay
    This highlights a bigger challenge many marketers experience, which is how to help their companies keep and grow their customers after the sales conversion. When you have that know-your-customer mentality, it’s much like a relationship with your partner or spouse. Keeping your customers makes good business sense. But they are.
  • ION INTERACTIVE  |  WEDNESDAY, APRIL 20, 2016
    [Conversion, Interactive] How Interactive Marketing Can Increase Website Conversions
    Anna Talerico, ion interactive's EVP and co-founder. Good marketers know that getting customers to do something is the first step to building a solid relationship, but the days of the basic, bottom-of-the-page call to action are probably a thing of the past. Adding interactive content can actually lower bounce rates. The result?
  • ONALYTICA B2B  |  WEDNESDAY, APRIL 20, 2016
    [Conversion, Interactive] Digital Marketing 2016: Top 100 Influencers and Brands
    Finally; build relationships, be yourself and push your name through social media. Adblocking was part of a huge conversation in 2015, and my guess is that the reaction to this growing technology is going to mimic how entrenched players have reacted to technology leaps in the past — by trying to legislate it away. IBM Interactive Exp.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 20, 2016
    [Conversion, Interactive] 3 Social media lessons I learned from my painful hospital stay
    So every time you have to deal with a challenging client or person online, you can ask yourself: are you reacting with your lizard brain, going full fight response, killing the interaction, or are you acting from a place of potentiality? By Mars Dorian, {grow} Contributing Columnist. ” Social media debates have never improved my life.
  • CONTENTLY  |  TUESDAY, APRIL 19, 2016
    [Conversion, Interactive] The Customer Service Arms Race
    Answering customer questions lies in a gray space between CRM (Customer Relationship Management), basic product support, and content marketing. Initial interactions are automated, and the software posts a message in the chat that estimates how much time it will take someone to answer. Chat with us. Have a question about Olark?”
  • HINGE MARKETING  |  TUESDAY, APRIL 19, 2016
    [Conversion, Interactive] Measuring Your Marketing ROI and Effectiveness
    Conversions — Driving traffic to your website is only part of marketing’s role. You want to track both the number of conversions and your conversion percentage , because a sway in your traffic may alter your view. Most professional services just start tracking here using a CRM , or customer relationship management, platform.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 18, 2016
    [Conversion, Interactive] How Brands Can Create Lasting Relationships on Social Media
    Author: Lisa Marcyes When I think about what makes social media so unique, I always come back to one thing: relationships. Nowadays, getting to know your audiences and building relationships with them is easier than ever. Here are four ways to create lasting relationships with your followers on social media: 1. Show Up.
  • KAPOST  |  MONDAY, APRIL 18, 2016
    [Conversion, Interactive] The Easiest Ways to Measure Marketing ROI
    The marketing and sales departments are a package deal in terms of their symbiotic relationship, so it’s likely that their efforts can be divided in a 50/50 percentage. Use a target conversion rate to determine how many closed deals are needed by the end of each sales cycle. Every business is on a quest to measure marketing ROI.
  • HUBSPOT  |  THURSDAY, APRIL 14, 2016
    [Conversion, Interactive] How the News Feed Algorithms Work on Facebook, Twitter & Instagram
    It's calculated based on the positive feedback (video views, conversions, etc.) In summer 2015, Facebook surveyed users on how they interacted with video on their News Feeds and found that that many people who were interested in a given video didn't necessarily Like it, comment on it, or share it with their friends. Let's dive in.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 13, 2016
    [Conversion, Interactive] Thunderhead ONE Provides Powerful Journey Orchestration
    ONE provides its own Javascript tag to capture Web and email interactions and a SDK to connect with mobile apps. The system will automatically replicate the structure of imported data, maintaining relationships between different data elements. One conversation can include several messages in different channels. until recently.
  • AMPLIFINITY  |  TUESDAY, APRIL 12, 2016
    [Conversion, Interactive] Digital Humanism takes on its most exceptional form in referral tracking programs
    But more specifically, an extreme form of automated communication became a highly adopted manner of outreach to prospects for B2Bs to the degree where personalization and human relationships were almost completely discounted (as opposed to referral tracking programs). Powerful relationships are at a referral program’s core.
  • ION INTERACTIVE  |  TUESDAY, APRIL 12, 2016
    [Conversion, Interactive] 10 Ideas for Personalizing Your Content
    At ion interactive, we leverage personalization to speak to marketers at each level. This can be accomplished easily with tools like ion interactive and the creative studio. For example: You can understand where users are gravitating and hopefully use that for better conversations or out reaches. According to Scott P.
  • FATHOM  |  MONDAY, APRIL 11, 2016
    [Conversion, Interactive] Abandoning the Marketing Campaign: How to Think Long Term
    This framework is the marketer-audience conversation. Shifting from Campaigns to Conversations. While marketing campaigns have a ‘one and done’ mentality, marketing conversations require sustained attention and long-term future focus. It is advancements such as these that are driving the shift towards conversation.
  • VIDYARD  |  MONDAY, APRIL 11, 2016
    [Conversion, Interactive] A Marketer’s Guide to Advertising on Facebook and Instagram with Video
    Finally, you can also reach out to those who have interacted with your page and their friends (i.e. increase in conversions and 40% decrease in cost-per-click just from the ad that featured the ‘Learn More’ CTA button. You’ll want to set up conversion tracking to see the impact your ads will have. Facebook Video Advertising.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 11, 2016
    [Conversion, Interactive] 15 Amazing ways social media is changing the world
    The reports show how social media is now woven into the texture of the relationships of Chinese factory workers, young Muslim women on the Syrian/Turkish border, IT professionals in India, and poor children in Brazil. These are real conversation starters and I hope you’ll let me know what you think in the comment section.
  • ONALYTICA B2B  |  WEDNESDAY, APRIL 6, 2016
    [Conversion, Interactive] Cyber Security and InfoSec: Top 100 Influencers and Brands
    Furthermore, changes in the ways that humans interact and communicate with one another have created extraordinary opportunities for criminals and other hackers; in order to succeed at delivering adequate protection, information security plans and the technologies utilized to implement them must incorporate mechanisms to addresses human weaknesses.”
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 6, 2016
    [Conversion, Interactive] [Report] Six Stats That Show That Marketing Is on the Verge of Yet Another Major Shift
    The findings describe how marketers are taking advantage of the rapid-fire innovations in digital technology to reshape their brand’s relationship with customers. Here This will be driven by billions of possible interactions between a company and its customers, forcing CMOs to manage staggering amounts of complexity.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 4, 2016
    [Conversion, Interactive] 6 Engagement Marketing Lessons from Successful Video Bloggers
    Personal conversation is not only more engaging, it also builds trust. And going back to the previous point about treating people like people, Ron uses a personal tone to encourage his audience to take action, as if the person is right in front of him and he’s having a conversation with them. More than you might think. Treatment.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MARCH 29, 2016
    [Conversion, Interactive] Hive9 Marketing Performance Management Includes Customer Journey Optimization
    This still isn't a purely objective process because some human or machine judgement is still needed to exclude irrelevant details, assign interactions to journey stages, and select the most important sequences. Each plan can have a marketing funnel with its own set of stages and targets for conversion rates, velocity, and deal size.
  • FATHOM  |  TUESDAY, MARCH 29, 2016
    [Conversion, Interactive] Killing Marketing Fear: Don’t Be Afraid To Give it Away
    Especially when people have no reason to trust your business , you need to give them something that leaves a favorable impression and builds the relationship. Meaning: When a buyer is in the initial phases of interaction with you, you should nurture the positive impression and give away something of value in order to earn trust.
  • HINGE MARKETING  |  TUESDAY, MARCH 29, 2016
    [Conversion, Interactive] Creating Stronger Brand Value Wins More Business
    By strategically developing your brand value, you can foster strong relationships with clients and prospects and build a stronger path to new business. In other words, the relationships and experiences you have with everyone in your industry can influence your reputation. It must be reflected in everyday interactions.
  • WEBBIQUITY  |  TUESDAY, MARCH 29, 2016
    [Conversion, Interactive] The Basics of B2B Social Media Marketing Strategy
    Regardless of the platform or network, B2B social media marketing is most effective for accomplishing three objectives: Building relationships: Particularly on networks like Twitter, Pinterest and Instagram, people will follow your company long before they will give up their email address or pick up the phone to call you.
  • HINGE MARKETING  |  TUESDAY, MARCH 29, 2016
    [Conversion, Interactive] How Developing Your Brand Value Can Win You New Business
    By strategically developing your brand value, you can foster strong relationships with clients and prospects and build a stronger path to new business. In other words, the relationships and experiences you have with everyone in your industry can influence your reputation. It must be reflected in everyday interactions.
  • HUBSPOT  |  MONDAY, MARCH 28, 2016
    [Conversion, Interactive] Want to Work Better With Your Freelancers? Here are 9 Things They Wish You Knew
    So to help you establish a more productive working relationship with your contractors, I put together a list of things I always wished my customers knew about freelancing. In fact, don’t limit interactions with freelancers to just your own. Let them clue you in on how to get the most from the relationship with them.
  • DISCOVERORG  |  THURSDAY, MARCH 24, 2016
    [Conversion, Interactive] Always Be Connecting: 5 Personalities to Prospect
    Below, we’ve outlined five distinct prospects you might interact with on any given day, along with a quick guide to speaking their language: 1. Don’t be afraid to offer big ideas, as long as you have plenty of stats to back them up. (A Commander will take charge of a conversation, so be prepared for rapid fire questioning.).
  • HUBSPOT  |  THURSDAY, MARCH 24, 2016
    [Conversion, Interactive] Find Your Most Engaged Members and Donors with Inbound Marketing
    This process, known as conversion optimization--known in the for-profit world as the act of transforming website visitors into first-time customers and first-time customers into repeat buyers—is one of the pillars of inbound marketing. That’s why it’s essential that you to identify and build marketing programs around this audience segment.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 23, 2016
    [Conversion, Interactive] Power to the Publishers: Content Is Going Full Throttle
    Instead, we started understanding the need to communicate without selling, to build relationships with our prospects and customers, and to personalize these messages based on each unique buyer. The majority of a buyer’s journey is self-directed before they interact with you and they’re doing this research everywhere, even on the go.
  • SALESFUSION  |  MONDAY, MARCH 21, 2016
    [Conversion, Interactive] 5 Ways to Improve Customer Retention with Marketing Automation Tools
    Retaining Customers Requires Strengthening Relationships. Although existing customers have already gone through your buyer’s journey once before, it’s still up to your marketing team to help guide them through time and again in order to strengthen the relationship and identify new paths those customers may not have traveled before.
  • ACTIVEDEMAND  |  FRIDAY, MARCH 18, 2016
    [Conversion, Interactive] Predictive Personalization and Call Tracking
    In predictive personalization, the magic begins when every single interaction – from website to email to mobile – is tailored for a custom audience of one, instead of bulk communication blasts or high-level segmentation. Predictive Personalization and Call Tracking The benefits associated with personalization don’t stop at email.
  • AMPLIFINITY  |  FRIDAY, MARCH 18, 2016
    [Conversion, Interactive] How to grow a software startup without marketing
    Your website needs to be a dynamic part of your marketing strategy where you are constantly working to improve traffic to your site from organic search and conversion once they get there. This is particularly true in software where you have a long term subscription relationship. Build a website. think everyone gets this one.
  • SNAPAPP  |  FRIDAY, MARCH 18, 2016
    [Conversion, Interactive] Why Interactive Video Powerfully Fuels Personalized Marketing Automation (And How to Get Started)
    The Value of One-on-One Conversations. Using video to have effective one-on-one conversations with your customers is essential for the growth of your content marketing plan. marketing automation campaign or nurture stream is only as good as the information gained by content interactions. Could there be a better way? There is!
  • SNAPAPP  |  THURSDAY, MARCH 17, 2016
    [Conversion, Interactive] Emails Falling Flat? 5 Steps to Make Your Email Marketing Resonate
    Email is more personal than social media — it builds one-to-one relationships rather than networks. If you use behavioral data and feedback from interactive content to discern your audience’s pain points, you set the groundwork for a real relationship. Make a Conversation. What do you do next? Preferences.
  • SNAPAPP  |  THURSDAY, MARCH 17, 2016
    [Conversion, Interactive] 9 Awesome Email Subject Lines That Resonate With Readers
    Just like MarketingProfs’ subject line, this note from the e-commerce company Everlane works toward building a relationship. Mobile interactions have shortened email subject lines , prompting organizations to get more creative. Takeaway: Set up a conversation with tactful humor. Please tell us more about you. Yes, please!
  • HUBSPOT  |  THURSDAY, MARCH 17, 2016
    [Conversion, Interactive] 13 Valuable Skills You Can Teach Yourself for Free
    They'll help you become more confident, eliminate inequalities, gain a competitive advantage, and even preserve relationships by managing conflict more effectively. Codecademy is a longtime favorite for beginners because it teaches you how to code interactively, and really holds your hand through the learning process. Check 'em out.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MARCH 16, 2016
    [Conversion, Interactive] Mariana Uses Artificial Intelligence to Build Personas and Find Target Audiences
    And, yes, Crystal advises you how to interact with others based on those insights, going so far as to suggest changes to your emails to better fit the style of the recipient. If there’s a gap between this and letting a computer just manage the whole relationship without any human involvement, it’s almost too small to worry about.
  • ION INTERACTIVE  |  WEDNESDAY, MARCH 16, 2016
    [Conversion, Interactive] Hacking Marketing Interview with Scott Brinker (video)
    Interactive content is a great example. We have these incredible capabilities in our products or A/B testing different kinds of interactive content but for all these capabilities, a lot of marketing organizations today still don’t do a lot of testing or they do very light testing. Anna : Hi everyone. Right, Scott? Scott : Yeah.
  • HUBSPOT  |  WEDNESDAY, MARCH 16, 2016
    [Conversion, Interactive] A 5-Step Plan for Finding & Engaging With Influential People Online
    Building relationships with people who already have a large network can open up a ton of growth opportunities. Of these options, I lean heavily on Twitter for building connections, as it works great for real-time interactions. Keep in mind that the relationship isn't built after you send one tweet. Think about it: What’s easier?
  • FATHOM  |  TUESDAY, MARCH 15, 2016
    [Conversion, Interactive] Engagement is the Key to Content Success
    The value of focusing on and measuring engagement is that it indicates a two-way relationship, showing that your audience is interested enough in your brand to willingly interact with it. In this way, it also ties into the idea of relationship marketing. Conversion rate. Start, encourage, and follow up on conversations.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 15, 2016
    [Conversion, Interactive] [Ebook] Scoring Big with Fan Engagement
    So how can sports teams jump in on these instantaneous conversations and engage with their fans? To do this, you’ll want to be well versed on your fan’s stage in their journey, their individual preferences, history, relationship with your team, and more. Author: Renata Bell The sports industry is no stranger to technology.
  • ACTIVEDEMAND  |  MONDAY, MARCH 14, 2016
    [Conversion, Interactive] The Tools of Predictive Personalization
    Let’s take a brief look at each: Marketing Platforms Effective, optimized predictive personalization marketing platforms perform content targeting automatically, as these programs understand the interests of prospects based on how they interact with inbound and outbound marketing efforts. More conversions, more leads and more sales.
  • ACT-ON  |  MONDAY, MARCH 14, 2016
    [Conversion, Interactive] Presenting a Webinar? Build an Emotional Connection with Your Audience
    It’s a good question, and here’s the good answer: Webinars create new business relationships, add value to your brand, and generate significant leads. Use Interactive Elements – Don’t be Flat. Depending on the webinar platform you’re using, you’ll be able to interact with your audience in a variety of ways. Don’t forget that.
  • HUBSPOT  |  THURSDAY, MARCH 10, 2016
    [Conversion, Interactive] The Ultimate Dictionary of Marketing Terms You Should Know
    It's kind of like a phone for applications to have conversations -- an API literally "calls" one application and gets information to bring to you to use in your software. So, you can imagine that it’s important to convey a very enticing, valuable offer on a call-to-action to better foster visitor-to-lead conversion. 10) Buyer Persona.
  • ONALYTICA B2B  |  THURSDAY, MARCH 3, 2016
    [Conversion, Interactive] Artificial Intelligence & Machine Learning: Top 100 Influencers and Brands
    The 20th century is littered with false starts and failures to apply rule based feedback to help machines linguistically interact with humans. Below you can see a network map of the top 100 engaged users in the Artificial Intelligence and Machine Learning conversation. faster at responding to inquiries. From Q1 to Q3 2015 we saw $47.2
  • 3D2B  |  TUESDAY, MARCH 1, 2016
    [Conversion, Interactive] Back to the Future: Why Outbound B2B Marketing Is Back in Style
    That’s because you need a two-way conversation to answer all the qualifying questions. By doing this, you will be way ahead of your competitors who sit back and score the leads that interact with the company online. The funeral for outbound marketing took place several years ago. But now, what was old is new again. The result?
  • NUSPARK  |  TUESDAY, MARCH 1, 2016
    [Conversion, Interactive] Converting B2B Leads Through Social Content: 3 Keys to Success
    In 2014, Ifbyphone conducted a Marketing Measurement Report that showed social media as one of the top three preferred channels for marketers for mid-to-bottom funnel lead conversion (right up there with email marketing and SEO/PPC—see the chart below). Conversion rates for video content are quite high. Infographic from Ethos3.
  • HUBSPOT  |  TUESDAY, MARCH 1, 2016
    [Conversion, Interactive] The Future of the Office: 7 Innovative Ways Companies Are Changing the Workplace
    Suddenly and randomly, we'll have these conversations with people from finance, legal, design, and you get these collaborations that wouldn't otherwise occur. So, while interaction among employees did increase by 17% in the study, the number of individuals' encounters during the day actually dropped by an average of 14%.
  • HINGE MARKETING  |  TUESDAY, MARCH 1, 2016
    [Conversion, Interactive] Evolution of Marketing for Professional Services: New Learning Frontiers
    By the late 1990s, marketing began to join in the technology conversation, if only tangentially. The following are just a sampling of the marketing technologies that we use every day: Customer relationship management (CRM) systems that manage and analyze interactions with clients and prospects throughout their engagement with a firm.
  • HUBSPOT  |  MONDAY, FEBRUARY 29, 2016
    [Conversion, Interactive] 5 Key Things I Wish I Knew Before I Became a Manager
    They give hard feedback without building trust in the relationship first. Make your meetings interactive. The real understanding however comes over time, through conversation, and by paying close attention. When I was just starting out management didn't seem like a career choice; it seemed like an inevitable. wanted it bad.
  • ACT-ON  |  MONDAY, FEBRUARY 29, 2016
    [Conversion, Interactive] How Smart People Do Social Selling
    It’s supposed to be a two-way conversation. It requires interacting with other people and having something to say, even if you’re sharing someone else’s article. Focusing on only what you want from your social media relationships will hurt your results. Social selling has been rising in popularity for awhile. Two minutes, max.
  • SALESFUSION  |  THURSDAY, FEBRUARY 25, 2016
    [Conversion, Interactive] 12 Social Media Tips for B2B Marketers
    After all, we act far different in our lives as business professionals than we do in our lives as consumers, and therefore how we interact with brands will differ too. Despite what we may have thought just a few years ago, social media marketing isn’t just for the B2C world. How You Approach Social Media Matters. Who are your top engagers?
  • SALES ENGINE  |  THURSDAY, FEBRUARY 25, 2016
    [Conversion, Interactive] Content Strategy Before Technology Acquisition
    The good news is that as technology such as marketing automation advances, creating a more individualized marketing communications program that leads to sales conversations is becoming more real. Most zoos have live exhibits, video exhibits, interactive exhibits, and plenty of benches to just sit and relax. Stay with me here!
  • ONALYTICA B2B  |  WEDNESDAY, FEBRUARY 24, 2016
    [Conversion, Interactive] Social Selling 2016: Top 100 Influencers and Brands
    Social selling is the process of developing relationships as part of the sales process, this mostly takes place on social networks such as LinkedIn, Twitter and Facebook but can also take place offline at networking events and conferences. Quantifying and measuring social media relationships is not intuition and guesswork. Company.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 24, 2016
    [Conversion, Interactive] 3 Unusual networking lessons I’ve learned from improv
    But when he’s in a private conversation, he apparently only focuses on you and asks you questions, making you feel like you’re the center of the world. deal breaker when building business relationships. Like it’s a setup instead of a genuine conversation. deal breaker when building business relationships.
  • 3D2B  |  TUESDAY, FEBRUARY 23, 2016
    [Conversion, Interactive] 4 B2B Sales and Marketing Trends You Need to Watch in 2016
    Equally important (or more so), they can sift through product reviews, visit niche forums to tap into expert advice, and join relevant conversations on social media platforms. Because it correlates directly with conversion rates from leads to sales. We’re still in the opening weeks of a new year, wondering how it will unfold.
  • ONALYTICA B2B  |  MONDAY, FEBRUARY 22, 2016
    [Conversion, Interactive] Water Security Influencers: Top Individuals and Brands
    At Onalytica we used our proprietary Influencer Relationship Management (IRM) Software to analyse the social media debate around water security, in order to identify a list of influencers and stakeholders who hold critical authority over the conversation on water security. 24. @US_conversation. The Conversation US. jvdet.
  • SNAPAPP  |  THURSDAY, FEBRUARY 18, 2016
    [Conversion, Interactive] 4 Reasons Your Email Marketing Isn’t Resonating
    With an ROI around 4,300% , email is one of the most cost-effective ways to lead prospects toward a serious relationship with your brand. Build a relationship before you pitch. Dynamic or personalized content and interactive marketing both can transform your strategy by resonating with individuals. Resonance Matters.
  • ACT-ON  |  THURSDAY, FEBRUARY 18, 2016
    [Conversion, Interactive] 5 Proven Strategies to Rid Sales and Marketing of Bad Blood
    Marketing automation watches engagement and interaction, keeps score, and surfaces the leads that earn high scores by behaving like they’re eager to buy. Furthermore, you’ll want to review conversion rates at key stages in your pipeline, average lead follow-up times, number of leads passed to sales, and major customer wins and losses.
  • 6SENSE  |  WEDNESDAY, FEBRUARY 17, 2016
    [Conversion, Interactive] The 5 Use Cases of Predictive ABM
    Predictive intelligence can help automate key handoffs between marketing and sales to offer a higher level of customer service to accounts that show they’re ready for later stage conversations. What is Driving ABM Adoption? On the technology and data side, ABM as a strategy is attainable today.  Select and refine your target accounts. Lates
  • ONALYTICA B2B  |  WEDNESDAY, FEBRUARY 17, 2016
    [Conversion, Interactive] IoT 2016: Top 100 Influencers and Brands
    From wearables to household appliances, they are all connected and capable of delivering new insights on how we interact. Below you can see a network map of the online conversation. This map was created with our Influencer Relationship Management software (IRM). Be What Are the Experts Saying? So too are expectations. We WTVox.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 17, 2016
    [Conversion, Interactive] Fast Forward: Video Content Goes Interactive and Personal
    And for good reason: 74% of B2B marketers now say video content produces conversions better than other forms of content. This year, watching videos will become more active–and interactive. And we’ll see more sales reps using video content for on-demand product demos, relationship building, and ultimately closing more deals. 4.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 17, 2016
    [Conversion, Interactive] Unifying Your Database to Increase Event Registration: Essential Tips
    That’s where event marketing enters the picture: it’s the perfect complement to a relationship-focused inbound strategy because it unites a company’s most engaged audiences. Don’t expect them to be chained to an antiquated idea of a conversion funnel. Events are some of the biggest opportunities in media today. Famous Last Words.
  • CHIEFMARTECH  |  TUESDAY, FEBRUARY 16, 2016
    [Conversion, Interactive] The Role of MarTech in Customer Service — The New Marketing
    Jay’s last book, Youtility , was highly inspirational in my company’s shift towards interactive content a couple of years ago. Every time a customer calls you about a question or a problem, that could cost the company between 10 dollars to 50 dollars per interaction. Terrific food for thought. Customers love this.
  • HUBSPOT  |  TUESDAY, FEBRUARY 16, 2016
    [Conversion, Interactive] How to Get More Followers on Instagram: A Guide to Earning Your First 1,000 Followers
    Don't count on any meaningful interaction from these folks. Fans of the Frank Bod use that hashtag to post photos of themselves covered in the product like the brand's own models, which is a great way for them to interact with and feel close to the brand. Download the complete guide to using Instagram for business and marketing here.
  • MI6 MARKETING AGENCY  |  SUNDAY, FEBRUARY 14, 2016
    [Conversion, Interactive] Mi6 Agency’s Top Charts for February 2016
    Only 56% are tracking their new member conversion rates? Week of February 8th How to Create Stronger Relationships with B2B Buyers. Here’s something to strongly consider when developing relationships with prospective and existing customers in the B2B space. You can join our forum here. Week of February 1st. Discuss this chart.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 11, 2016
    [Conversion, Interactive] The Key to Building Long-Term Relationships with your Leads
    Author: Jessica Edmondson Marketing is like being in a relationship. You can personalize your emails with data-driven insights and then expand your reach by empowering your audience to become brand advocates for a happy, long-term relationship, let’s look at how this works: Email + Data= A match made in heaven. Whirlwind Romance.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 10, 2016
    [Conversion, Interactive] 5 Mobile Insights That Will Change How You Market to Millennials
    Millennials value conversation more than you think Even millennials know that sometimes communicating on a small mobile screen with fat thumbs is a real drag. No amount of tech is ever going to completely replace one-on-one conversations. Millennials’ relationships with their phones is a complicated thing. consumers.
  • PAUL GILLIN  |  WEDNESDAY, FEBRUARY 10, 2016
    [Conversion, Interactive] Five Often-Overlooked Reasons Senior Executives Should Use Social Media
    We constantly seek connection points in all our interactions because they create a foundation for trust. The same applies to online interactions, and that’s why social networks can be so powerful for executives. These connection points are built-in conversation starters. “I don’t have time to build my LinkedIn profile.
  • CHIEFMARTECH  |  TUESDAY, FEBRUARY 9, 2016
    [Conversion, Interactive] What to expect when you’re expecting #MarTech next month
    The conversations over a meal, or a drink, or just with the person sitting next to you can open new doors and new ideas. Integration with the enterprise will matter much more in advertising’s future than ad agency relationships. We’re 6 weeks away from the next MarTech conference in San Francisco. Siri anyone? And all that?
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 8, 2016
    [Conversion, Interactive] The Fundamentals of Increasing Web Traffic from Social Media
    plethora of potential buyers interact every day on social channels, and the companies that are engaging them are drawing them to their websites. While it can be a little bit of a hassle to deal with spammers, you want to invite prospects to respond to your content as part of an evolving relationship. So, why not you? The result?
  • BIZIBLE  |  THURSDAY, FEBRUARY 4, 2016
    [Conversion, Interactive] 9 Reasons B2B Sales Teams Are Huge Fans of Marketing Attribution
    Without a clear picture of how a lead has come through the pipeline, it’s difficult to properly tailor conversations. Marketing touchpoints are interactions that prospects, leads, or opportunities have with a company’s marketing activities (views, clicks, downloads, calls, etc). How does attribution change how the sales team sells?
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 3, 2016
    [Conversion, Interactive] How to earn customer loyalty in the age of chat
    That’s probably because until recently, my digital interactions with brands have been less than satisfying. Interactions with three companies – Microsoft, Verizon Wireless, and Southwest Airlines – have shown me how they are making smart use of digital customer service. In a way, this surprised me. ” Wait.
  • SNAPAPP  |  MONDAY, FEBRUARY 1, 2016
    [Conversion, Interactive] Lessons From The Bachelor: Would Your Marketing Get the First Impression Rose?
    For many marketers, the website is not the first interaction with prospects - their content is. Instead, confident marketers are choosing interactive content to capture the attention of their prospects and give them more snackable content that creates a value exchange. You know, like an actual conversation! Ben Higgins.
  • HUBSPOT  |  THURSDAY, JANUARY 28, 2016
    [Conversion, Interactive] 3 Emails Your School Should Send to Improve Application and Enrollment Rates
    At HubSpot, we recommend progressive profiling to make our forms easy for people to fill out , while gathering ever-more valuable intelligence about prospects at each and every conversion. We know that forms with fewer fields have higher conversion rates. Of course, getting a prospective student's email is just the first step.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 27, 2016
    [Conversion, Interactive] How to Evolve Your Prospect Management in a Predictive World
    As account-based marketing gains steam, it’s important to note that this universe encompasses more than your current CRM (customer relationship management) or marketing automation platform (MAP) customer database; it includes external signals and net new accounts you should be targeting. The current state of disconnect. Lead Management b2b
  • HUBSPOT  |  WEDNESDAY, JANUARY 27, 2016
    [Conversion, Interactive] The 10 Most Common Interview Questions (And How to Answer Them Perfectly)
    But love 'em or hate 'em, those tried-and-true interview questions still make their way into even seasoned interviewers' candidate conversations. So maybe you highlight that you're great at building relationships, and talk about how you've done that in the past. Where do you see yourself in five years? No sweat. No tears. question.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 26, 2016
    [Conversion, Interactive] 30 B2B Social Media Tips for 2016
    We are interacting with humans and we can’t forget that. 2.  According a study from TrackMaven, use of the word “please” was found to be an effective CTA, nearly doubling the average number of interactions on a post. As social media has grown, so has the opportunity for businesses to reach customers and potential customers.
  • 6SENSE  |  TUESDAY, JANUARY 26, 2016
    [Conversion, Interactive] Forrester Report: 3 Pillars of B2B Marketing’s New Mission
    According to Forrester, all of these developments add up to a lot of change: B2B marketers will have to accept a fundamentally different role in the modern enterprise, reimagine their relationship with sales and change their approach to demand generation. To wrap up 2015, Forrester Research, Inc. Latest
  • HUBSPOT  |  MONDAY, JANUARY 25, 2016
    [Conversion, Interactive] Want to Be Less Awkward Around Your Boss? Try These 11 Tips
    Navigating your relationship with your boss can prove complicated for anyone -- from the graceless (like me) to the smoothest of smooth talkers. To develop a rewarding and productive relationship with them, you've got to find a way to overcome those confusing non-verbal cues, painfully awkward silences, and overly formal conversations.
  • AMPLIFINITY  |  FRIDAY, JANUARY 22, 2016
    [Conversion, Interactive] Small & medium Telecom businesses become tele-competitive with referrals
    Customer relationship revolution capitalized on with referral programs. RingCentral delivers cloud business communication solutions with a relationship focused sales approach. The success of their business depends on keeping every interaction extremely personalized. The next step to relationship building sales – referrals.
  • WEBBIQUITY  |  FRIDAY, JANUARY 22, 2016
    [Conversion, Interactive] Going Old School: Five Tried and True Sales Methods You Should Still Be Using in the 21st Century
    Every action, word, and interaction with people goes into the lasting impression you make on them, whether or not it happened during the workday. You never know when a new opportunity to establish or nurture a relationship is going to crop up. Guest post by Tim Brown and Dan Streeter. Make no mistake; the world of sales is changing.
  • HUBSPOT  |  THURSDAY, JANUARY 21, 2016
    [Conversion, Interactive] 10 Planning Tips to Prevent a Wasted Marketing Investment
    Knowing your audience is critical to establishing a mutually beneficial relationship between you and them, and relationships are what get your prospects to become happy, returning customers. And remember - personas shouldn’t be based on a few guesses, but instead historical interactions and research. It’s that simple. Business
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