• RADIUS  |  FRIDAY, DECEMBER 9, 2016
    [Conversion, Interactive] How To Integrate Direct Mail Into ABM (With Real-World Examples)
    Subsequently, you can create specific messaging for each of these micro-segments ensuring higher conversions and engagement due to better personalization. 2) Build a focused campaign based on key marketing objectives. You can include specific contact information, copy, and images tailored to an account’s pain points and past interactions.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Conversion, Interactive] B2B Marketing Trends for 2016
    But as B2B buyers complete more of their journey before ever interacting with a. To be effective in the coming year, B2B marketers will identify, incentivize (creatively) and build relationships with the most influential voices in their industries. Build valuable and long-lasting relationships with. customer relationships.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Conversion, Interactive] B2B Marketing Trends for 2016
    But as B2B buyers complete more of their journey before ever interacting with a. To be effective in the coming year, B2B marketers will identify, incentivize (creatively) and build relationships with the most influential voices in their industries. Build valuable and long-lasting relationships with. customer relationships.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Conversion, Interactive] B2B Marketing Trends for 2016
    But as B2B buyers complete more of their journey before ever interacting with a. To be effective in the coming year, B2B marketers will identify, incentivize (creatively) and build relationships with the most influential voices in their industries. Build valuable and long-lasting relationships with. customer relationships.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 9, 2016
    [Conversion, Interactive] Marketing Automation for Sales Development: An Essential for Revenue Success
    As a sales rep, what you do with this information and how you leverage it in your follow-up can really make the difference in building relationships with your leads. These prospects should also be engaged with valuable content, calls, and emails for at least 15 days after they become an MQL to continue to build the relationship.
  • ACT-ON  |  WEDNESDAY, DECEMBER 7, 2016
    [Conversion, Interactive] Direct Mail Is Not Dead: Top 4 Ways to Integrate Digital and Direct Mail
    Tie direct mail to interactive marketing. Integrating direct mail and digital marketing helped this company communicate its core values and solidify its relationships with customers. The first direct mail piece is all about starting a conversation. Building this relationship will create the framework for future sales.
  • 3D2B  |  MONDAY, DECEMBER 5, 2016
    [Conversion, Interactive] The Cure for the Common Cold Call: LinkedIn Warm Calling
    For instance, if one of our business development specialists discovered that John Smith’s primary concern is building relationships with resellers to increase his software company’s sales, she could then tailor her communications around helping to solve channel recruitment and management challenges. call to John is cold. Go for the Intro.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 5, 2016
    [Conversion, Interactive] 6 Ways to Get Inspired to Create Content
    Russell Sparkman, CEO of the New Jersey-based Fusion Spark Media , connects inspiration and strategy: These days, we begin relationships with clients by asking the question “What’s your p urpose?” By contrast, Andrew Dennis prefers less quiet focus and more interaction as a content strategy: At Page One Power, we believe in collaboration.
  • ACT-ON  |  MONDAY, DECEMBER 5, 2016
    [Conversion, Interactive] B2B Marketing Automation Software for Fast Growing Companies
    According to Forrester , 74% of B2B buyers find buying from a website more convenient and 59% would rather not interact with salespeople as their primary source of research. Conversely, one of the advantages of an open system is that you can pick the types of solutions you need and have them integrated into your own custom martech stack.
  • B2B LEAD GENERATION BLOG  |  THURSDAY, DECEMBER 1, 2016
    [Conversion, Interactive] 4 Ways to Humanize Marketing to Fit Your Buyer’s Journey
    Would you do a better job connecting and a building a relationship? At its core, marketing is about building relationships. Why do we do things that we think scale when at its core relationships are not scalable? And dehumanize your interactions with them. Shift your focus to relationships. Think about it.
  • HALEY MARKETING  |  THURSDAY, DECEMBER 1, 2016
    [Conversion, Interactive] Journey Mapping: What Paths do Staffing Customers Take?
    It’s a diagram that visually charts a customer’s experience with your staffing service – from developing initial awareness, to engaging with your company, and through building a long-term professional relationship. Is your conversion rate for prospects lower than you’d like? But the effort is worth it!
  • HINGE MARKETING  |  WEDNESDAY, NOVEMBER 30, 2016
    [Conversion, Interactive] Why Business Development Begins with Your B2B Website
    In the traditional sales and marketing model, people build relationships by interacting on a personal level, and prospects are qualified and nurtured through a series of meetings and presentations. high-performance B2B website needs to capture conversions, which requires some additional, more advanced setup in Google Analytics.
  • HINGE MARKETING  |  WEDNESDAY, NOVEMBER 30, 2016
    [Conversion, Interactive] Why Business Development Begins with Your B2B Website
    In the traditional sales and marketing model, people build relationships by interacting on a personal level, and prospects are qualified and nurtured through a series of meetings and presentations. high-performance B2B website needs to capture conversions, which requires some additional, more advanced setup in Google Analytics.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 30, 2016
    [Conversion, Interactive] Three drastic marketing changes ahead for 2017
    Every social media network and blog was a means to drive traffic to your self-hosted site, where the real conversion of clients happened. Every follower and “soon-to-be” sees my artwork updates and can easily interact with me, which is not the case with the portfolio page on my website. Goodbye website. The holy grail.
  • HINGE MARKETING  |  MONDAY, NOVEMBER 28, 2016
    [Conversion, Interactive] Thought Leadership Marketing for the Subject Matter Expert
    Interact With Other Experts. Having a good working relationship with other experts helps you in a couple of important ways: First, it gives you access to the most advanced and influential thinking. Generally this happens in one of three ways: Direct Interaction. This relationship is shown in Figure 2. And why not?
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 23, 2016
    [Conversion, Interactive] 3 Things Marketers Can Be Thankful For
    Back in those days, it wasn’t even possible to have a one-to-one relationship with your customers, not to mention prospects. Today, however, not only can we use technology to drive real interactions with customers, we can do it in a way that’s effective and efficient. Touché, my international marketers, touché. What was that?
  • SNAPAPP  |  TUESDAY, NOVEMBER 22, 2016
    [Conversion, Interactive] 51 Essential Email Marketing Tips to Help Marketing Automation
    These tools also let us gather insights about how our subscribers are consuming and interacting with our messages. Give them some of those answers in your marketing emails and you’ll grow the relationship exponentially. Transform them into interactive expereinces for free right now Segment, Segment, Segment. Mix Up Your Style.
  • CONTENT STANDARD  |  MONDAY, NOVEMBER 21, 2016
    [Conversion, Interactive] How to Measure the ROI of Account-Based Marketing
    Another 84 percent of respondents noted that ABM helped their organizations get better at retaining at expanding customer relationships. “Content tends to skew top of funnel, so make sure you track direct conversions as well as view-through conversions. You’ve got management on your side. Making the Numbers Argument.
  • ACT-ON  |  MONDAY, NOVEMBER 21, 2016
    [Conversion, Interactive] Herding cats? The Hidden Costs of Multiple Marketing Tools
    Digital media has opened a whole new world of ways to learn about your customers and interact with them. They provide highly flexible and effective methods for finding and engaging prospects, increasing demand, building solid relationships with prospects and customers, extending the brand, and driving revenue. That’s the good news.
  • SNAPAPP  |  TUESDAY, NOVEMBER 15, 2016
    [Conversion, Interactive] From Awareness to Advocacy: Interactive Content for the Entire Customer Lifecycle
    This is, in my opinion, the greatest thing about interactive content. Throughout each unique customer lifecycle, from awareness to advocacy, interactive content offers this opportunity. Interactive Content Engages Customers Past the Decision Point. Interactive content may hold the key. You ask them. Content loading
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, NOVEMBER 14, 2016
    [Conversion, Interactive] HubSpot Announces LinkedIn, Facebook Partnerships and Free Marketing Automation Edition at INBOUND Conference
    The big news was a free version of HubSpot’s core marketing platform, joining free versions already available of its CRM and Sales systems. (In Hubspeak, CRM is the underlying database that tracks and manages customer interactions, while Sales is tools for salesperson productivity in email and elsewhere.) We'll see.
  • HUBSPOT  |  MONDAY, NOVEMBER 14, 2016
    [Conversion, Interactive] How To Create Successful Content in Any Industry: Benchmarks Set by 342 Marketing Campaigns
    And while many businesses aren't trying to compete with celebrity gossip in the virality arena, they are looking for links and conversions to drive their goals forward. As far as visual assets, interactive components were common among top campaigns in the Business & Finance, Education, and Drugs & Alcohol verticals.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 11, 2016
    [Conversion, Interactive] Top B2B and Consumer Content Marketing Minds & Advice
    Some companies measure ROI with goals related to reaching early-stage buyers, others focus on engaging new prospects, and others prioritize conversions in terms of leads, sales revenue, and retention. Ardath Albee is a B2B marketing strategist, CEO of Marketing Interactions, conference speaker, and author of Digital Relevance.
  • BULLDOG SOLUTIONS  |  THURSDAY, NOVEMBER 10, 2016
    [Conversion, Interactive] Taking a Goals-Based Approach to Social Media
    This is key because the more people that interact with your content, the more their network will see that interaction. Metrics to consider: Link clicks – You want people to read and interact with your content. Do you want to change the conversation from your legacy vision to a new one that will launch more growth?
  • DISCOVERORG  |  WEDNESDAY, NOVEMBER 9, 2016
    [Conversion, Interactive] Putting the Human Back in Sales Conversations
    Yet, making these conversations meaningful is difficult to learn and master. They’re the first interaction, impression, and ultimately, the steward of your business for your buyer’s experience. And you must empower them with the knowledge, soft skills, and expertise it takes to navigate those interactions. Be persistent.
  • OPENTOPIC  |  WEDNESDAY, NOVEMBER 9, 2016
    [Conversion, Interactive] The Blurred Lines between Automation and Human Interaction
    And herein lies the distinction: processes can be automated; one-on-one conversations meant to relationship-build. The post The Blurred Lines between Automation and Human Interaction appeared first on Opentopic. One of the top questions I consistently get asked is, “How do I scale my engagement across social?”
  • CONTENTLY  |  TUESDAY, NOVEMBER 8, 2016
    [Conversion, Interactive] Why WordPress Isn’t Scared of Facebook, Snapchat, or the Future of Publishing
    We had a nice conversation on the phone and continued it via email. ” The real conversation for media companies, according to Hernandez, isn’t about websites and apps. It’s a symbiotic relationship, not a zero-sum game. All five have vested interests in the publishing world. Japan, and eight other countries.
  • CONTENT STANDARD  |  TUESDAY, NOVEMBER 8, 2016
    [Conversion, Interactive] Why You Should Rethink the Purpose of Your Marketing Analytics
    There’s always a plan to go along with this vision, but with the exception of some rare cases, it’s unlikely that this plan includes specifics about marketing analytics, garnering audience relationships, or even KPIs of interest. Your analytics system only tracks the most direct of sales interactions. Does This Idea Scale?
  • SNAPAPP  |  TUESDAY, NOVEMBER 8, 2016
    [Conversion, Interactive] Stronger Inbound Marketing With Interactive Content: How to Get Started
    Essentially, inbound marketing means that by creating content that pivots around your customer’s interests while providing them insight and value, you naturally attract web traffic that you can then convert, close, and build long-term relationships with over time. Creating Engaging Content for Inbound Marketing with Interactivity.
  • CONTENTLY  |  MONDAY, NOVEMBER 7, 2016
    [Conversion, Interactive] Alexis Ohanian Reveals How Brands and Publishers Can Thrive on Reddit
    What’s your take on the relationship between the tech industry and politics? Technology and social platforms like Reddit have given everyone an opportunity to have a voice in the national conversation. Reddit can be a dangerous place for brands. The strategy appears to be working. Should industry leaders be more outspoken?
  • HUBSPOT  |  MONDAY, NOVEMBER 7, 2016
    [Conversion, Interactive] 19 Brands with a Cult Following (And What You Can Learn From Them)
    That’s said to be especially true of Millennials, who are more interested in conversing with a brand (see LaCroix’s Instagram example above) than spending time on a questionnaire. The tour allows the brand to interact with consumers in-person, advocate for the product, and raise awareness directly. The answer is simple. But how?
  • BIZNOLOGY  |  FRIDAY, NOVEMBER 4, 2016
    [Conversion, Interactive] 4 Ways to really engage your customers on social media
    Many businesses really want to interact with their fans and ignite more engagement on social media to build relationships and loyalty. The good news is that it’s easier than ever to increase customer engagement with videos or engage them in conversation through contests and thoughtfully-worded posts. Word questions with care.
  • HG DATA  |  FRIDAY, NOVEMBER 4, 2016
    [Conversion, Interactive] Company Culture and Teamwork Trump Systems
    Rob Fox, CTO:  I love the interaction in a face to face group setting. Getting people together creates a wonderful energy, it also allows for lots of productive sidebar conversations that just may not happen when in our normal routines and in separate locations. Relationships are built on trust. The workplace is changing.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 1, 2016
    [Conversion, Interactive] 6 Steps to Creating a Successful Instagram Marketing Strategy
    All of this means that there is a lot of potential for B2B and B2C interaction. The most common goals for using Instagram are increasing brand awareness, interacting with existing and potential customers and building consumer loyalty. Following trending hashtags will help you engage with your audience by joining relevant conversations.
  • CHIEFMARTECH  |  SUNDAY, OCTOBER 30, 2016
    [Conversion, Interactive] Analytics CEO makes a passionate case against marketing attribution
    Essentially, our ability to assign a specific value to each touchpoint or event — often a paid ad view or click — contributing to a final business outcome or conversion. Are you prepared to maintain never-ending conversion funnels so as to properly take into account the long-term impact of social reach and cultural associations?
  • READYPULSE  |  FRIDAY, OCTOBER 28, 2016
    [Conversion, Interactive] Influencer Marketing: The Newest Digital Growth Strategy
    More than ever before, customers want to join the conversation and decide for themselves, or with the help of their friends or families, if a product or service is right for them. Relationships are the Foundation. There’s no question that influencer marketing works because of the strong relationships it generates. Conclusion.
  • KAPOST  |  FRIDAY, OCTOBER 28, 2016
    [Conversion, Interactive] 4 Tactics for Better Cold Sales Emails—Because No, Prospects Don’t Want a Demo
    For example, someone tells me that the timing for a platform like Kapost is off, or that they just don’t have the budget right now, not only can I address those concerns, but I can do so in a way that builds our relationship. Moving a Conversation Forward. Did I catch you at a good time?” Many companies do. Here are a few: 1.
  • HUBSPOT  |  THURSDAY, OCTOBER 27, 2016
    [Conversion, Interactive] Proven Tips for a Top-Notch Alumni Engagement Program
    Nothing can sap alumni energy for your school like getting donation calls again and again and again… But you need your alumni engaged to maintain your school's relationship with them. The best way to get alumni to engage with your school is when interactions with them have nothing to do with asking for money. instead. Education
  • SNAPAPP  |  TUESDAY, OCTOBER 25, 2016
    [Conversion, Interactive] Where Are Your Buyers? How to Create Interactive Experiences Based on Their Stage in the Journey
    When you have a conversation with your audience, you gain actionable data. What kind of interactive content could you try? Interactive Infographic: It’s informative, fun, and powerful. Interactive infographics allow you to provide content to your audience while getting to know them. We’re a little over 2 months til 2017.
  • HUBSPOT  |  TUESDAY, OCTOBER 25, 2016
    [Conversion, Interactive] 3 Quick Wins to Improve Your Nonprofit's Website
    If your only calls-to-action (CTAs) on your website are calls to join, donate, or get involved – you're ignoring a lot of conversion opportunities. Part real estate, part use case, the ways visitors interact with a mobile site are very different than a desktop site. Not every marketing success comes from a big campaign. Nonprofit
  • TONY ZAMBITO  |  SUNDAY, OCTOBER 23, 2016
    [Conversion, Interactive] Rethinking Market Strategy In A Digital Economy
    The primary course of conversation in the past few years for CMO’s and their marketing teams has centered around customer centricity, customer experience, and content marketing.  For instance, the rise of platforms such as Amazon and LinkedIn has significantly shifted the way customers interact with products and services. 
  • HUBSPOT  |  WEDNESDAY, OCTOBER 19, 2016
    [Conversion, Interactive] How to Re-Engage Cold Prospects and Win More Business for Your Agency
    This is a variation of that sentiment: It's more efficient to convert a contact who knows, likes and respects you into a prospect than it is to build a new relationship. These are close professional relationships that border on/bleed into the personal. Make it a win-win interaction by leading with something of value to them.
  • SCRIBBLELIVE  |  TUESDAY, OCTOBER 18, 2016
    [Conversion, Interactive] What Working at an Apple Store Taught Me About Good Event Marketing
    Events are a huge investment in time and money – but when done right, they help generate quality leads, develop existing relationships and do wonders for brand awareness. When You’re Busy Remember to: Face the Entrance at all Times.  It’s easy to get engaged in a good conversation, but always be aware of your surroundings.
  • HG DATA  |  MONDAY, OCTOBER 17, 2016
    [Conversion, Interactive] Design Thinking for User Centricity: An Interview With HG Data VP of Product Faith Chiang
    It’s gotten the company very far and has paved the way for an impressive roster of strong customer relationships. So how do we weave a story together with all those distinct individuals interacting in the same environment?  It’s imperative to understand your customer on a functional, emotional, and need-based level.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 17, 2016
    [Conversion, Interactive] Strategies to deal with losing readers through the newsfeed evolution
    “I agree that Facebook and Apple are taking over content distribution and threatening the direct relationship we have with our readers. You need to maintain that direct relationship to succeed. By Mark Schaefer. For the past year or so, I’ve been working on a project I’ve called the “re-invention of the blog.”
  • KAPOST  |  FRIDAY, OCTOBER 14, 2016
    [Conversion, Interactive] The Value of Content Operations for Committed B2B Marketers
    Clarity is just as important to those interacting externally with your content as for your internal team productivity. Where the demand generation team may need a white paper to generate leads, the sales team may need parts of it to support crucial conversations at specific stages in the buying process. Let’s take a look…. Clarity.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 13, 2016
    [Conversion, Interactive] 3 Mobile Marketing Trends You Can't Afford To Ignore
    Mobile is all about micro-moments: interactions that consumers expect to be fast, relevant, and frictionless - which makes the quality, relevance, and usefulness of marketing more important than ever in mobile. Customized mobile advertising, when done effectively, delivers extremely high brand engagement and conversion rates.
  • ACT-ON  |  THURSDAY, OCTOBER 13, 2016
    [Conversion, Interactive] The Rethink Podcast Episode #4: What it means to be a modern marketer
    In this Episode #4 of the Rethink Podcast, Act-On CMO Michelle Huff interviews Scott Brinker , the cofounder and Chief Technology Officer of ion interactive. They discuss the evolution of inbound marketing, the marketing technology landscape, interactive marketing, and what it means to be a modern marketer. Interactive Marketing.
  • ACT-ON  |  THURSDAY, OCTOBER 13, 2016
    [Conversion, Interactive] The Rethink Podcast Episode #4: What it means to be a modern marketer
    In this Episode #4 of the Rethink Podcast, Act-On CMO Michelle Huff interviews Scott Brinker , the cofounder and Chief Technology Officer of ion interactive. They discuss the evolution of inbound marketing, the marketing technology landscape, interactive marketing, and what it means to be a modern marketer. Interactive Marketing.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 12, 2016
    [Conversion, Interactive] 11 Examples of Instagram Ads We Love
    According to the Mobile Marketing Association , users spend 40% more time interacting with native ads than traditional display ads with double the brand recall. Why it works: The ad is static, but it prompts an interaction when viewers want to solve the puzzle. What makes you click on ads? Why Launch an Instagram Ad Campaign.
  • HG DATA  |  TUESDAY, OCTOBER 11, 2016
    [Conversion, Interactive] John Connell-HG Data’s New VP of Digital Strategy-Shares His Vision for Data in the Rapidly Evolving Performance Marketing Landscape
    JC: In addition to our over-filtered performance marketing, people also have drifted away from having an organizational conversation (talking to the company) and focused only on individual decision makers. As we embrace interactive Account Based Marketing people are striking conversations with organizations. How so?
  • ACT-ON  |  THURSDAY, OCTOBER 6, 2016
    [Conversion, Interactive] What is a Marketing-Qualified Lead? What MQL Really Means
    We truly believe, and understand through analysis, that the ability to have an educated and effective sales conversation by email, phone, or socially is the key to transferring marketing influence into opportunity. So the variables that we look for are the variables that increase the rates of having a good conversation. Or did it?
  • BULLDOG SOLUTIONS  |  TUESDAY, OCTOBER 4, 2016
    [Conversion, Interactive] The Blurred Lines Between Brands and Buddies
    This is a great example of a brand getting consumers to interact online through a low-effort activity and then pulling them deeper into a longer-lasting conversation. According to Dr. Markman, “Human beings are wired to have relationships with people in their social group or tribe. We They want to have conversations that matter.
  • LATTICE  |  TUESDAY, OCTOBER 4, 2016
    [Conversion, Interactive] In the Land of AI, Context is King
    Sales reps can use this interactive dashboard to identify what to sell next. companies in similar industry), so sales reps can easily identify opportunities to expand relationships with their customers. Sales gets a complete view of the customer and is better prepared for their conversations. The world is going full-on AI.
  • VIDYARD  |  TUESDAY, OCTOBER 4, 2016
    [Conversion, Interactive] You Are What You Learn: The Best Marketing Conferences to End 2016
    At this conference, marketers can learn from Forrester experts and other industry leaders how they can evolve, offer self-serve marketing, strengthen the relationship with buyers, and enable sales to offer highly valuable and timely conversation. One of the best ways to do that? Go to awesome industry conferences! October 18-19, Miami.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 30, 2016
    [Conversion, Interactive] How to Plan & Execute Effective 'Welcome' Emails
    opens, clicks, conversions), you can build upon those results and optimize your strategy to further suit your exact needs. In exchange for just a few lines of code to personalize your email, your subscribers are more likely to open, interact, and engage in a lasting relationship with your company. Let's get started.
  • VIDYARD  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Conversion, Interactive] Why Video Is The Answer To Employee Communications Teams’ Prayers
    You can get employees engaged in a two-way conversation. Video can help you create exactly the experience your employees are searching for, because with video, you can offer a two-way conversation in ways that other mediums don’t allow. When we see people on camera, we imagine that they are conversing with us. It’s a must-have.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 27, 2016
    [Conversion, Interactive] The One Thing That’s Better Than Knowing Your Customers
    Who interacts/doesn’t interact with your emails? Who interacts/engages with your content (and which content is it)? Who are you having conversations with on social media; what are their questions? Our social media dashboard and the CRM capabilities it provides for tracking conversations and potential customers.
  • ACT-ON  |  THURSDAY, SEPTEMBER 22, 2016
    [Conversion, Interactive] 4 Steps to Get Started with Marketing Automation
    Here are three samples of goals people often consider: To understand better how prospects interact with your website. You also gain contact information through registration forms, and you can cement your relationships with your existing customer base through product and feature webinars. We understand your pain. SET YOUR GOALS.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Conversion, Interactive] How to Engage Your Audience Using Digital Advertising
    In fact, earlier in 2016, HubSpot Research dug into how people interact with digital advertising, and it confirmed what many marketers have known for a long time: Consumers are actively avoiding our ads. This means your ad is more likely to get the click and the conversion. Absolutely, but it's all in the execution. On Facebook.
  • FATHOM  |  MONDAY, SEPTEMBER 19, 2016
    [Conversion, Interactive] What is Nurture Marketing? Pt. 1 – The High Level
    Integrated marketing is “a unified and seamless experience for consumers to interact with the brand/enterprise.” ( Integrated Marketing Community ). Fathom’s own VP of Nurture Marketing Stephen Epple defines nurture as such: “Nurture is the end to end customer experience, across all facets of the relationship.”. Integrated Marketing.
  • ACT-ON  |  MONDAY, SEPTEMBER 19, 2016
    [Conversion, Interactive] Inbound Marketing or Outbound? Which is the Winner?
    We’re building relationships, one automated touchpoint at a time, to educate the buyer, build trust, and stay top-of-mind in the decision making process. The object of the modern marketing game is to build a twin-engine marketing machine that builds brand, drives demand, and expands customer relationships. And guess what?
  • BIZIBLE  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Conversion, Interactive] Multi-Touch Attribution, A Full User Debrief
    These touchpoints are often considered more influential than other interactions that didn’t result in a stage change. time decay model gives credit to more recent marketing interactions. These stage transitions would include: first touch (a user’s first-ever interaction). What is multi-touch attribution? This hardly seems fair.
  • VIEWPOINT  |  TUESDAY, SEPTEMBER 13, 2016
    [Conversion, Interactive] Three “Lies” That Plague B2B Businesses Today (Part Two of Three)
    The team of experts includes: Ardath Albee, Marketing Interactions , CEO and Business Strategist. Ardath Albee: “Research finds that sellers can be involved in all stages of the buying process if they bring value to the conversation. In my opinion, marketing should be helping sellers get into conversations earlier. Principal.
  • ANNUITAS  |  TUESDAY, SEPTEMBER 13, 2016
    [Conversion, Interactive] Events – Essential For Every Demand Generation Strategy
    While at the event I began thinking about how in this digital age, there is still a place for these events where we truly get to interact, build relationships and just be human. I had the opportunity to spend last week at the  Content Marketing World  (#CMWorld) event in Cleveland. It’s not the office: Don’t underestimate this fact.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 13, 2016
    [Conversion, Interactive] Three Ways Leaving the 9-5 for Entrepreneurship Improved My Life
    recent Deloitte study further illuminates the reasons why this occurs: worries over making mistakes, challenging workloads, “urgent” projects which add to the daily deliverables, excessive hours, and face-to-face interactions. How the brief conversations I had when I walked the halls for coffee or left for lunch would now be gone.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 13, 2016
    [Conversion, Interactive] How Does Inbound Work for Membership Marketing?
    Building on that relationship as a trusted authority is how you gain the credibility to inspire them to act later on. Your social media strategy, such as which sites you're on and how you interact with your audience there, is also part of the attracting step. Inbound marketing isn't just about closing sales. It's not about you.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 13, 2016
    [Conversion, Interactive] Why You're Thinking About Digital Marketing Analytics All Wrong
    While web analytics can provide you with a wealth of insight and data into the performance of your website, marketers really need much richer data to understand the impact of their marketing campaigns on conversion rates and a person’s journey through the marketing and sales funnel. So why exactly do digital marketing analytics matter?
  • PUREB2B  |  SUNDAY, SEPTEMBER 11, 2016
    [Conversion, Interactive] 30 Terms Every Sales and Marketing Professional Should Know
    Popular KPIs include cost-per-click, traffic, likes, shares, and conversion rates. Customer Relationship Management (CRM). This refers to the practices, strategies, and technological solutions used to manage customer interactions with a brand. This refers to the amount of interaction received by a brand, usually in social media.
  • CONTENT STANDARD  |  FRIDAY, SEPTEMBER 9, 2016
    [Conversion, Interactive] Skyword’s Top Takeaways from Content Marketing World 2016
    By including other people in your stories, you not only help them increase their personal visibility and build a relationship with them, but also reap the benefits of their audiences, which can drive more views overall to your content. Interact with your audience. Co-written by Linsey Morse. Wednesday. ” It felt like a dare.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 9, 2016
    [Conversion, Interactive] 5 Ways to Make Your Social Media Marketing Rock
    Users from different social platforms are diverse, but they’re all on there to interact and engage with their network and brands. What kind of content do they interact with? Should it be conversational, prescriptive, or authoritative? What Building a relationship with your audience is really what social media is all about.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Conversion, Interactive] Discover Where Your Competitors Are Beating You Online
    By a factor of 3 to 1, B2B buyers say that gathering information online on their own is superior to interacting with a sales representative. 3. Consider this: 78% of consumers believe that organizations providing custom content are interested in building good relationships with them. 5. Every company has competitors. Forms. No problem.
  • ACT-ON  |  TUESDAY, SEPTEMBER 6, 2016
    [Conversion, Interactive] 5 Ways Outbound and Inbound Marketing Complement Each Other
    As your relationship with each audience member grows – through regular exposure to your content – they move along through the sales cycle. As you get more and more information about them as they interact with your sales system, eventually many of them will qualify as a warm lead. What kind of marketer are you? So what about outbound?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, SEPTEMBER 2, 2016
    [Conversion, Interactive] The Power of Instagram in Email Marketing
    Conversely, email marketing drives loyal inbox readers to follow Instagram — strengthening the omnichannel business-to-consumer relationship. With active Instagram users engaging on that network up to eleven days a month, weekly or monthly emails could benefit dramatically from an increased lift in email content interaction.
  • 3D2B  |  TUESDAY, AUGUST 30, 2016
    [Conversion, Interactive] Six Ways to Warm up Results from Cold Calls
    After all, extroverts are attracted to a position that enables them to interact with others. The problem, however, is that to move a relationship with a prospect forward, you need to listen more than talk. Have you been engaged in the conversation? Many salespeople shy away from B2B cold calls because they “don’t work.”
  • VIEWPOINT  |  TUESDAY, AUGUST 30, 2016
    [Conversion, Interactive] B2B Lead Gen: Can you do it cheaper and better inside?
    Because a phone conversation efficiently replicates face-to-face sales activities, these one-on-one flowing and probing interactions are the most effective method to validate the quality of a lead. They are skilled in relationship building and are intelligent, articulate, adaptable and thorough. Sales is sales. fallacy.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 26, 2016
    [Conversion, Interactive] What Are the Two Types of Seasonal Marketing?
    Also, long-term seasonal marketing is about building relationships and using subtle, low-risk campaigns to do so. In that case it should go with a short-term seasonal campaign, which aligns more with transactional marketing than relationship marketing. What’s the Difference? Fourth & Long-Term. Short-Term Strength. the U.K.,
  • HUBSPOT  |  FRIDAY, AUGUST 26, 2016
    [Conversion, Interactive] Can You Stay Agile as Your Agency Grows? 5 Tips for Scaling Up
    Creating a private channel in Slack for each client will allow the operational team and the client to get a full view of all conversations about their account. If you want to give it a try, roll it out slowly. T est it with one client you have a strong relationship at first. How to Grow and Still Keep Your Agency Agile.
  • KEO MARKETING  |  THURSDAY, AUGUST 25, 2016
    [Conversion, Interactive] Three Tips for Boosting SEO with Social Media
    What we need to remember is that social media and SEO should exist as a mutually beneficial relationship, reinforcing and strengthening the other.  To get this presence you need a large follower base that engages with you and your posts.  So put extra effort into building genuine conversations and interaction with your followers.
  • SNAPAPP  |  WEDNESDAY, AUGUST 24, 2016
    [Conversion, Interactive] 3 Ways to Boost Your Sales With an ROI Calculator
    It means that if you can provide information to your customers that proves the value of your solution, you are doing a large part of the sales job before the customer even needs to interact with your company. Pushy and manipulative conversation tactics? Long-term success means building long-term relationships. Plaid jacket?
  • BIZIBLE  |  WEDNESDAY, AUGUST 17, 2016
    [Conversion, Interactive] Rallying Around Revenue: Aligning Sales and Marketing at PagerDuty
    With Marketing becoming more and more responsible to align their metrics and decisions around revenue, it is important that there is a tight relationship between the two functions. On Oct. 18, hundreds of marketers will flock to Hiller Aviation Museum just outside of San Francisco for the Marketing Loves Sales conference.
  • ACT-ON  |  WEDNESDAY, AUGUST 17, 2016
    [Conversion, Interactive] Four Benefits to a Multi-Generational Workplace (Or, What I Learned from My 21-Year-Old Nephew)
    The experiences of each generation – experiences made in a specific time and place in history – shape who we are, what we value, how we value it, how we prioritize those values, how we interact with others and in the world, and how we back up those values (through purchases, social shares, protest, and so forth). But enough about me.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 16, 2016
    [Conversion, Interactive] A High-Level B2B Marketing Budget Breakdown
    Digital content such as blog, social media posts, videos, ebooks, infographics, and the like all play a role in evolving a brand story that solidifies your standing in the market and makes your prospects want to interact with your company, the first step in the customer journey toward converting them into satisfied customers. Events: 5-10%.
  • FATHOM  |  MONDAY, AUGUST 15, 2016
    [Conversion, Interactive] Do You Know Why Integrated Marketing is So Remarkable?
    You can complicate it like AAAA or keep it simple like Boundless, but the result is the same – presenting a cohesive brand message to your audience, no matter where or when they are interacting with you. Bringing numbers to the table will add some meat to the conversation, something I think all marketers can benefit from. Altimeter ).
  • HUBSPOT  |  FRIDAY, AUGUST 12, 2016
    [Conversion, Interactive] How to Create Content for Every Stage of the Buyer's Journey
    The middle of the funnel is typically a point of extended engagement where you’re nurturing a lead, building a relationship, and establishing trust between the audience and your brand. The right offer and content at this stage can have a dramatic impact on lifting your conversions. In most cases, that's not how purchases are made.
  • HUBSPOT  |  TUESDAY, AUGUST 9, 2016
    [Conversion, Interactive] 13 Networking Mistakes You Need to Stop Making
    Here are 13 networking mistakes that could be holding you back from developing meaningful business relationships and creating real value out of them. Sometimes, these conversations will lead nowhere. Gaining the confidence to approach people and join in on conversations has a lot to do with simply being prepared. My advice?
  • CEROS  |  TUESDAY, AUGUST 9, 2016
    [Conversion, Interactive] Becoming the Lorax: An Interview with Justin Dickinson, Designer-at-Large
    This post, Becoming the Lorax: An Interview with Justin Dickinson, Designer-at-Large , written by Ashley Taylor Anderson , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. The original idea for Vimeo on Demand came out of some internal conversations. Happy reading! You had to fit stuff in a certain space.
  • WEBBIQUITY  |  TUESDAY, AUGUST 9, 2016
    [Conversion, Interactive] The 28 Best Influencer Marketing Tools
    It collects data about the content you create, how people interact with that content, and the size and composition of your network. It also tracks your conversations and follow-up with influencers and supports team collaboration. You can also create specific personas that then interact with this audience. ” —  ViralBlog.
  • HINGE MARKETING  |  MONDAY, AUGUST 8, 2016
    [Conversion, Interactive] Brand Architecture and Professional Services
    You may also be conversant with the expression of a brand through your “brand identity.” Think of it as a hierarchy, a way of considering the relationship among brands and sub-brands. Brand architecture may be the most misunderstood concept in branding. As a business professional, you’re probably familiar with the term “brand”.
  • HUBSPOT  |  MONDAY, AUGUST 8, 2016
    [Conversion, Interactive] NYC Sanitation, Scotch Tape & More: 10 Companies With Unexpectedly Good Twitter Content
    The department uses Twitter to join existing conversations about something everyone is talking about -- without coming off as patronizing or cliché. Think about how your business relates to something everyone is talking about, then join the conversation. 2) Pine Street Inn. Personalize your Twitter interactions with customers.
  • PUREB2B  |  SUNDAY, AUGUST 7, 2016
    [Conversion, Interactive] How to Lose a Lead in 10 Ways
    There are times when following up with clients is called for, especially when you’ve established a relationship to the point where they’re very close to converting. It allows marketers to monitor the conversations about their brands. Are you inundated with articles telling you to nurture your qualified leads? Publish Sub-par Content.
  • B2B LEAD GENERATION BLOG  |  THURSDAY, AUGUST 4, 2016
    [Conversion, Interactive] 16 Proven Ways to Get Better Opportunities Now (Part 2)
    For example, you could write, I saw this article in IndustryWeek that I thought you might find to be relevant based on our last conversation. Our goal is to build the relationship through people to the point to where the lead is sales ready and then hand that link off to the next person. Educate and help with your lead nurturing. .
  • WRITTENT  |  WEDNESDAY, AUGUST 3, 2016
    [Conversion, Interactive] 62 Experts Share Their #1 Actionable SEO Technique
    Build a relationship with them, and leverage this relationship to get content published on their blog and pushed out on their email list and social media channels. With over a decade in the digital marketing industry, he’s a wealth of knowledge in online conversion, SEO and Pay Per Click campaigns. Build Relationships.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, AUGUST 2, 2016
    [Conversion, Interactive] 16 Proven Ways to Get Better Opportunities Now (Part 1)
    Without a ULD, salespeople will have a tendency to focus on the companies they already know and relationships they previously had and ignore the others. Learn about the importance of  putting the empathy back into customer interactions , and then read some  simple strategies for achieving empathetic marketing. Their motivation.
  • CONTENTLY  |  MONDAY, AUGUST 1, 2016
    [Conversion, Interactive] The Best Branded Content of July: Advertising’s McConaissance Continues
    But Dove, one of Unilever’s star brands, released a new campaign that proves dollar razors are not the only relevant cultural conversation in Unilever’s arsenal. In November 2013, Sam Slaughter, Contently’s vice president of content, asked me to join him in a conference room we call Grizzly. That’s not a bad thing.
  • CONTENT STANDARD  |  MONDAY, AUGUST 1, 2016
    [Conversion, Interactive] Does Your Brand Need a Local SEO Strategy?
    Others aren’t even common enough to talk about in everyday conversation. Visibility for a storefront in your SEO strategy doesn’t just affect the number of people who come through your door—it plays a part in a symbiotic relationship for driving visibility and sales online. Symbiosis and the Value of Visibility.
  • ACT-ON  |  MONDAY, AUGUST 1, 2016
    [Conversion, Interactive] Metrics to Help You Track Brand, Demand, and Expand
    How much of the conversation is about you, and how much is about your competitors? Key takeaway: Carefully track the number of leads generated by gated assets, conversions to sales, and the associated dollar amount of revenue. In addition, understanding how new signups are interacting with content is critical. Share of Voice.
  • HUBSPOT  |  FRIDAY, JULY 29, 2016
    [Conversion, Interactive] A Step-by-Step Guide to Advertising on Instagram
    Increase conversions on your website. Relationship. You can create what’s called a custom audience to reach people who’ve already interacted with your business, or a lookalike audience to reach new people on Facebook who are similar to your most valuable audiences. The other perk of advertising on Instagram? Power Editor. only).
  • BIZNOLOGY  |  THURSDAY, JULY 28, 2016
    [Conversion, Interactive] What’s the killer app in B2B marketing? Face-to-face events
    Business buying is done through relationships,” said one. We need a conversation. Events are very efficient at conversations. Put the event to its best use—meaning a place to have efficient and productive interactions. These are not sales conversations. It’s not digital, except tangentially. Bingo. alone.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 25, 2016
    [Conversion, Interactive] 3 Good Questions to Align Strategy, B2B Marketing, and Sales
    Value is created or destroyed in actual interactions with customers and their buying processes, not in meetings or planning documents. They ultimately tell us where we should and should not spend, money, time, effort, investments in what areas of the of the conversion process in the sales funnel. If not, you’re in good company.
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