• AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JANUARY 20, 2017
    [Conversion, Interactive] B2B Marketing Trends for 2016
    But as B2B buyers complete more of their journey before ever interacting with a. To be effective in the coming year, B2B marketers will identify, incentivize (creatively) and build relationships with the most influential voices in their industries. Build valuable and long-lasting relationships with. customer relationships.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JANUARY 20, 2017
    [Conversion, Interactive] B2B Marketing Trends for 2016
    But as B2B buyers complete more of their journey before ever interacting with a. To be effective in the coming year, B2B marketers will identify, incentivize (creatively) and build relationships with the most influential voices in their industries. Build valuable and long-lasting relationships with. customer relationships.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JANUARY 20, 2017
    [Conversion, Interactive] B2B Marketing Trends for 2016
    But as B2B buyers complete more of their journey before ever interacting with a. To be effective in the coming year, B2B marketers will identify, incentivize (creatively) and build relationships with the most influential voices in their industries. Build valuable and long-lasting relationships with. customer relationships.
  • ONALYTICA B2B  |  WEDNESDAY, JANUARY 18, 2017
    [Conversion, Interactive] MarTech: Top 100 Influencers and Brands
    Scott Brinker  – Co-founder & CTO of ion interactive ; Editor of chiefmartec.com ; Program Chair of MarTech. Marketers must focus on conversation this year more than ever… the rise of voice search aligns with this trend and is certainly not something to be ignored. WHAT ARE THE INFLUENCERS SAYING? TOPIC ANALYSIS. 22.78.
  • SNAPAPP  |  THURSDAY, JANUARY 12, 2017
    [Conversion, Interactive] How to Plan Marketing Content Around Event Promotion
    This is a problem: By allowing the marketing content to stop at one of these steps the event, momentum that’s built up suddenly comes to a screeching halt – and the conversation that was started abruptly ends. What conversation could I begin with my audience to stay top of mind? Or some combination of the above. Speaking of events.
  • CONTENT STANDARD  |  WEDNESDAY, JANUARY 11, 2017
    [Conversion, Interactive] Why Corporate Communications and PR Professionals Need to Own Their Brand Voice in 2017
    Context sheds light on connecting audiences to an overall experience, not just a one-off interaction. Owned media works best for long-term marketing goals, like deepening consumer relationships with the brand. With a direct relationship with an audience, owned content and customer experience can shine. Earned vs. Paid vs. Owned.
  • DISCOVERORG  |  WEDNESDAY, JANUARY 11, 2017
    [Conversion, Interactive] [VIDEO] The Value of Sales Intelligence vs Data
    Sales data turns into intelligence, similarly, when it comes to life because of the context it lives in – of the relationships around it. Electricity is typically powered on by a generator that has been intelligently designed to take advantage of the relationships between magnetism and electricity. It is what it is. It just is.
  • VIDYARD  |  TUESDAY, JANUARY 10, 2017
    [Conversion, Interactive] Reclaiming the Inbox: How Video Can Make Business Emails Personal Again
    ViewedIt enables sales professionals, executive leaders and customer support teams to easily record personalized videos and add them to their email conversations. They can then prioritize leads according to viewing history which is then pushed into existing customer relationship management (CRM) systems and other business applications.
  • ACT-ON  |  FRIDAY, JANUARY 6, 2017
    [Conversion, Interactive] 16 Greats of ’16: The Year’s Best Business Books for Marketers
    The Conversion Code: Capture Internet Leads, Create Quality Appointments, Close More Sales. In this period, entrepreneurs will shape a transformation that will dramatically change the way we use and interact with major sectors such as health, education, transportation, energy, and food. Marketing, Sales, and Branding. Duncan.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 5, 2017
    [Conversion, Interactive] 7 Ways to Generate Leads on Social Media
    With 75% of B2B buyers and 84% of C-level/Vice President (VP) executives incorporating social media as a key part of their decision-making process according to IDC , social channels are becoming essential to building relationships with prospects and customers throughout every stage of the customer lifecycle. Special Offers. Polls and Surveys.
  • SCRIBBLELIVE  |  WEDNESDAY, JANUARY 4, 2017
    [Conversion, Interactive] How to Avoid Working in Silos that are Bad for Your Content Strategy
    Be able to build a better content strategy that works for everyone interacting with and using content. Here are some tips to get your content team introducing more collaborative relationships within the larger marketing team, sales and customer success. Create content that will have a bigger business impact. likely work in isolation.
  • DISTRIBION  |  WEDNESDAY, JANUARY 4, 2017
    [Conversion, Interactive] National Trivia Day 2017
    As cliche as that may sound, marketing has evolved from what was once a one-way shouting match between brands competing for customer attention to a two-way discussion, interaction and relationship between a brand and its unique customers. Interactive is ideal. Marketing has changed. Can you pass our Marketing Genius Quiz?
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 3, 2017
    [Conversion, Interactive] Our Top 10 Blogs of 2016 at a Glance
    We look at metrics like page views, organic traffic, time-on-page, shares, engagement, and conversions to understand which topics and blogs are the most relevant for our audience. 10 Ways to Engage Your Audience with Interactive Content. 10 Ways to Engage Your Audience with Interactive Content. His recommended tactics?
  • KEO MARKETING  |  THURSDAY, DECEMBER 29, 2016
    [Conversion, Interactive] Top Digital Marketing Trends for 2017
    This is marketing that collects and analyzes data from all points of the marketing and sales cycles to enhance the buyer’s journey with timely targeted interactions at all points in the sales funnel. 80 percent of marketing automation users saw their number of leads increase and 77 percent saw the number of conversions increase.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 26, 2016
    [Conversion, Interactive] A 3-Point Health Check for Your Marketing Strategy
    Your relationships with potential and existing customers are like muscles—properly exercised, they can lead to strong and powerful revenue outcomes. Adding value at each touch point is a great way to ultimately deliver on your goals for driving conversions and revenue. What Does a Healthy Strategy Look Like? Great Time to Reflect.
  • SNAPAPP  |  THURSDAY, DECEMBER 22, 2016
    [Conversion, Interactive] 139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)
    This is a content marketing blog that is filled to the brim with information about increasing conversion rates, boosting social media engagement, and driving more traffic to your business. As you'll see in the recommended reading section below, experts predict interactive content to be one of the top B2B marketing trends of 2017.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 21, 2016
    [Conversion, Interactive] 8 commonly overlooked ways to make social media work for you
    Social media is interactive, and this interactivity is one of the reasons people love using social media so much. When you use social media for business purposes, you need to keep this point in mind and find ways to interact with your customers. Are you getting the most out of social media? Choose platforms wisely. Use graphics.
  • VIDYARD  |  MONDAY, DECEMBER 19, 2016
    [Conversion, Interactive] 10 Types of Videos You Need to Push Your Audience Through the Funnel
    If they watched your Premium Explainer all the way through, they’re very likely ready to learn more, and you can help guide them farther through the funnel with a great CTA (maybe through this lovely Interactive Player !). To keep your relationship with your customers going strong, your events are a perfect place to showcase video.
  • 3D2B  |  SUNDAY, DECEMBER 18, 2016
    [Conversion, Interactive] How to Turn Customer Support Calls into Revenue
    In other words, they are likely to end the relationship at any time. There’s a fine line between problems and opportunities and any interaction with the customer should be viewed as a chance to learn about them, develop the relationship and foster growth. The Focus on Customer Acquisition. Perhaps there’s good reason for this.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 16, 2016
    [Conversion, Interactive] Leveraging Big Brand Without a Big Budget in Higher Education and Beyond
    What are the key milestones in a prospect’s journey that translate into a new conversion? Respond:  While it’s important to segment your audience, each person within the segment will interact in different ways with your brand. Add to this the fact that you have one of the most distinct customers: young kids and teenagers.
  • BIZIBLE  |  THURSDAY, DECEMBER 15, 2016
    [Conversion, Interactive] The Rise of Account Based Thinking
    To support selling into a large account effectively, it’s critical that your team understands how each individual fits into the larger account and has a sense of the relationships, influences, and connections that bind them together. Analyst firm TOPO recently reported that 80% of all client inquiries are related to account-based topics.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, DECEMBER 14, 2016
    [Conversion, Interactive] Chatbots: The future of conversational commerce and marketing
    One of the most intriguing developments in app development is in the area of chatbots that not only can send communications to customers but also respond “intelligently” to conversations. Typically chatbots represent a conversational interface between a consumer and a machine,” Brucculeri said. Improving the customer experience.
  • SNAPAPP  |  WEDNESDAY, DECEMBER 14, 2016
    [Conversion, Interactive] 73 Experts Reveal B2B Marketing Trends to Leverage in 2017
    While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block. Interactive content and visual storytelling. Maximise your presence on Twitter and LinkedIn to harvest relationships.
  • BULLDOG SOLUTIONS  |  MONDAY, DECEMBER 12, 2016
    [Conversion, Interactive] Beyond Content: Leveraging Branded Entertainment in B2B
    The definition is pretty loose, but Adweek considers it content that starts a conversation around a product, service or set of values; aligns your brand with a force for good; and/or builds a story universe around your products or services. Another great way to start a conversation is to dive into podcasts. Times are tough, guys.
  • KAPOST  |  MONDAY, DECEMBER 12, 2016
    [Conversion, Interactive] Solving the Inbound vs. ABM Contest with Content
    These tools enabled marketers to share interesting content and collect customer information regarding their interests and interactions—all at a scale that was never before possible. Salespeople aren’t waiting around for one contact from that company to engage with your content organically to spark a conversation. Enter ABM.
  • CHIEFMARTECH  |  SUNDAY, DECEMBER 11, 2016
    [Conversion, Interactive] 5 Disruptions to Marketing, Part 3: Vertical Competition
    AR, MR, VR, IoT, wearables, conversational interfaces, etc. An additional factor to keep in mind here is that new client interfaces will increasingly give consumers more control over how they automate their interactions with businesses — foiling the martech/adtech software further up the chain. give us digital everything.
  • RADIUS  |  FRIDAY, DECEMBER 9, 2016
    [Conversion, Interactive] How To Integrate Direct Mail Into ABM (With Real-World Examples)
    Subsequently, you can create specific messaging for each of these micro-segments ensuring higher conversions and engagement due to better personalization. 2) Build a focused campaign based on key marketing objectives. You can include specific contact information, copy, and images tailored to an account’s pain points and past interactions.
  • RADIUS  |  FRIDAY, DECEMBER 9, 2016
    [Conversion, Interactive] How To Integrate Direct Mail Into ABM (With Real-World Examples)
    Subsequently, you can create specific messaging for each of these micro-segments ensuring higher conversions and engagement due to better personalization. 2) Build a focused campaign based on key marketing objectives. You can include specific contact information, copy, and images tailored to an account’s pain points and past interactions.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 9, 2016
    [Conversion, Interactive] Marketing Automation for Sales Development: An Essential for Revenue Success
    As a sales rep, what you do with this information and how you leverage it in your follow-up can really make the difference in building relationships with your leads. These prospects should also be engaged with valuable content, calls, and emails for at least 15 days after they become an MQL to continue to build the relationship.
  • ACT-ON  |  WEDNESDAY, DECEMBER 7, 2016
    [Conversion, Interactive] Direct Mail Is Not Dead: Top 4 Ways to Integrate Digital and Direct Mail
    Tie direct mail to interactive marketing. Integrating direct mail and digital marketing helped this company communicate its core values and solidify its relationships with customers. The first direct mail piece is all about starting a conversation. Building this relationship will create the framework for future sales.
  • 3D2B  |  MONDAY, DECEMBER 5, 2016
    [Conversion, Interactive] The Cure for the Common Cold Call: LinkedIn Warm Calling
    For instance, if one of our business development specialists discovered that John Smith’s primary concern is building relationships with resellers to increase his software company’s sales, she could then tailor her communications around helping to solve channel recruitment and management challenges. call to John is cold. Go for the Intro.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 5, 2016
    [Conversion, Interactive] 6 Ways to Get Inspired to Create Content
    Russell Sparkman, CEO of the New Jersey-based Fusion Spark Media , connects inspiration and strategy: These days, we begin relationships with clients by asking the question “What’s your p urpose?” By contrast, Andrew Dennis prefers less quiet focus and more interaction as a content strategy: At Page One Power, we believe in collaboration.
  • ACT-ON  |  MONDAY, DECEMBER 5, 2016
    [Conversion, Interactive] B2B Marketing Automation Software for Fast Growing Companies
    According to Forrester , 74% of B2B buyers find buying from a website more convenient and 59% would rather not interact with salespeople as their primary source of research. Conversely, one of the advantages of an open system is that you can pick the types of solutions you need and have them integrated into your own custom martech stack.
  • B2B LEAD GENERATION BLOG  |  THURSDAY, DECEMBER 1, 2016
    [Conversion, Interactive] 4 Ways to Humanize Marketing to Fit Your Buyer’s Journey
    Would you do a better job connecting and a building a relationship? At its core, marketing is about building relationships. Why do we do things that we think scale when at its core relationships are not scalable? And dehumanize your interactions with them. Shift your focus to relationships. Think about it.
  • HALEY MARKETING  |  THURSDAY, DECEMBER 1, 2016
    [Conversion, Interactive] Journey Mapping: What Paths do Staffing Customers Take?
    It’s a diagram that visually charts a customer’s experience with your staffing service – from developing initial awareness, to engaging with your company, and through building a long-term professional relationship. Is your conversion rate for prospects lower than you’d like? But the effort is worth it!
  • HINGE MARKETING  |  WEDNESDAY, NOVEMBER 30, 2016
    [Conversion, Interactive] Why Business Development Begins with Your B2B Website
    In the traditional sales and marketing model, people build relationships by interacting on a personal level, and prospects are qualified and nurtured through a series of meetings and presentations. high-performance B2B website needs to capture conversions, which requires some additional, more advanced setup in Google Analytics.
  • HINGE MARKETING  |  WEDNESDAY, NOVEMBER 30, 2016
    [Conversion, Interactive] Why Business Development Begins with Your B2B Website
    In the traditional sales and marketing model, people build relationships by interacting on a personal level, and prospects are qualified and nurtured through a series of meetings and presentations. high-performance B2B website needs to capture conversions, which requires some additional, more advanced setup in Google Analytics.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 30, 2016
    [Conversion, Interactive] Three drastic marketing changes ahead for 2017
    Every social media network and blog was a means to drive traffic to your self-hosted site, where the real conversion of clients happened. Every follower and “soon-to-be” sees my artwork updates and can easily interact with me, which is not the case with the portfolio page on my website. Goodbye website. The holy grail.
  • HINGE MARKETING  |  MONDAY, NOVEMBER 28, 2016
    [Conversion, Interactive] Thought Leadership Marketing for the Subject Matter Expert
    Interact With Other Experts. Having a good working relationship with other experts helps you in a couple of important ways: First, it gives you access to the most advanced and influential thinking. Generally this happens in one of three ways: Direct Interaction. This relationship is shown in Figure 2. And why not?
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 23, 2016
    [Conversion, Interactive] 3 Things Marketers Can Be Thankful For
    Back in those days, it wasn’t even possible to have a one-to-one relationship with your customers, not to mention prospects. Today, however, not only can we use technology to drive real interactions with customers, we can do it in a way that’s effective and efficient. Touché, my international marketers, touché. What was that?
  • SNAPAPP  |  TUESDAY, NOVEMBER 22, 2016
    [Conversion, Interactive] 51 Essential Email Marketing Tips to Help Marketing Automation
    These tools also let us gather insights about how our subscribers are consuming and interacting with our messages. Give them some of those answers in your marketing emails and you’ll grow the relationship exponentially. Transform them into interactive expereinces for free right now Segment, Segment, Segment. Mix Up Your Style.
  • CONTENT STANDARD  |  MONDAY, NOVEMBER 21, 2016
    [Conversion, Interactive] How to Measure the ROI of Account-Based Marketing
    Another 84 percent of respondents noted that ABM helped their organizations get better at retaining at expanding customer relationships. “Content tends to skew top of funnel, so make sure you track direct conversions as well as view-through conversions. You’ve got management on your side. Making the Numbers Argument.
  • ACT-ON  |  MONDAY, NOVEMBER 21, 2016
    [Conversion, Interactive] Herding cats? The Hidden Costs of Multiple Marketing Tools
    Digital media has opened a whole new world of ways to learn about your customers and interact with them. They provide highly flexible and effective methods for finding and engaging prospects, increasing demand, building solid relationships with prospects and customers, extending the brand, and driving revenue. That’s the good news.
  • ONALYTICA B2B  |  THURSDAY, NOVEMBER 17, 2016
    [Conversion, Interactive] 10 Reasons Why We do Influencer Marketing
    The main difference between traditional PR and influencer marketing is that the relationships built are mutually beneficial, genuine and organic, whereas PR often involves monetary agreements. In order to build relationships with influencers, it is important to communicate on the platforms they’re most active on. LEAD GENERATION.
  • SNAPAPP  |  TUESDAY, NOVEMBER 15, 2016
    [Conversion, Interactive] From Awareness to Advocacy: Interactive Content for the Entire Customer Lifecycle
    This is, in my opinion, the greatest thing about interactive content. Throughout each unique customer lifecycle, from awareness to advocacy, interactive content offers this opportunity. Interactive Content Engages Customers Past the Decision Point. Interactive content may hold the key. You ask them. Content loading
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, NOVEMBER 14, 2016
    [Conversion, Interactive] HubSpot Announces LinkedIn, Facebook Partnerships and Free Marketing Automation Edition at INBOUND Conference
    The big news was a free version of HubSpot’s core marketing platform, joining free versions already available of its CRM and Sales systems. (In Hubspeak, CRM is the underlying database that tracks and manages customer interactions, while Sales is tools for salesperson productivity in email and elsewhere.) We'll see.
  • HUBSPOT  |  MONDAY, NOVEMBER 14, 2016
    [Conversion, Interactive] How To Create Successful Content in Any Industry: Benchmarks Set by 342 Marketing Campaigns
    And while many businesses aren't trying to compete with celebrity gossip in the virality arena, they are looking for links and conversions to drive their goals forward. As far as visual assets, interactive components were common among top campaigns in the Business & Finance, Education, and Drugs & Alcohol verticals.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 11, 2016
    [Conversion, Interactive] Top B2B and Consumer Content Marketing Minds & Advice
    Some companies measure ROI with goals related to reaching early-stage buyers, others focus on engaging new prospects, and others prioritize conversions in terms of leads, sales revenue, and retention. Ardath Albee is a B2B marketing strategist, CEO of Marketing Interactions, conference speaker, and author of Digital Relevance.
  • BULLDOG SOLUTIONS  |  THURSDAY, NOVEMBER 10, 2016
    [Conversion, Interactive] Taking a Goals-Based Approach to Social Media
    This is key because the more people that interact with your content, the more their network will see that interaction. Metrics to consider: Link clicks – You want people to read and interact with your content. Do you want to change the conversation from your legacy vision to a new one that will launch more growth?
  • DISCOVERORG  |  WEDNESDAY, NOVEMBER 9, 2016
    [Conversion, Interactive] Putting the Human Back in Sales Conversations
    Yet, making these conversations meaningful is difficult to learn and master. They’re the first interaction, impression, and ultimately, the steward of your business for your buyer’s experience. And you must empower them with the knowledge, soft skills, and expertise it takes to navigate those interactions. Be persistent.
  • OPENTOPIC  |  WEDNESDAY, NOVEMBER 9, 2016
    [Conversion, Interactive] The Blurred Lines between Automation and Human Interaction
    And herein lies the distinction: processes can be automated; one-on-one conversations meant to relationship-build. The post The Blurred Lines between Automation and Human Interaction appeared first on Opentopic. One of the top questions I consistently get asked is, “How do I scale my engagement across social?”
  • CONTENTLY  |  TUESDAY, NOVEMBER 8, 2016
    [Conversion, Interactive] Why WordPress Isn’t Scared of Facebook, Snapchat, or the Future of Publishing
    We had a nice conversation on the phone and continued it via email. ” The real conversation for media companies, according to Hernandez, isn’t about websites and apps. It’s a symbiotic relationship, not a zero-sum game. All five have vested interests in the publishing world. Japan, and eight other countries.
  • CONTENT STANDARD  |  TUESDAY, NOVEMBER 8, 2016
    [Conversion, Interactive] Why You Should Rethink the Purpose of Your Marketing Analytics
    There’s always a plan to go along with this vision, but with the exception of some rare cases, it’s unlikely that this plan includes specifics about marketing analytics, garnering audience relationships, or even KPIs of interest. Your analytics system only tracks the most direct of sales interactions. Does This Idea Scale?
  • SNAPAPP  |  TUESDAY, NOVEMBER 8, 2016
    [Conversion, Interactive] Stronger Inbound Marketing With Interactive Content: How to Get Started
    Essentially, inbound marketing means that by creating content that pivots around your customer’s interests while providing them insight and value, you naturally attract web traffic that you can then convert, close, and build long-term relationships with over time. Creating Engaging Content for Inbound Marketing with Interactivity.
  • CONTENTLY  |  MONDAY, NOVEMBER 7, 2016
    [Conversion, Interactive] Alexis Ohanian Reveals How Brands and Publishers Can Thrive on Reddit
    What’s your take on the relationship between the tech industry and politics? Technology and social platforms like Reddit have given everyone an opportunity to have a voice in the national conversation. Reddit can be a dangerous place for brands. The strategy appears to be working. Should industry leaders be more outspoken?
  • HUBSPOT  |  MONDAY, NOVEMBER 7, 2016
    [Conversion, Interactive] 19 Brands with a Cult Following (And What You Can Learn From Them)
    That’s said to be especially true of Millennials, who are more interested in conversing with a brand (see LaCroix’s Instagram example above) than spending time on a questionnaire. The tour allows the brand to interact with consumers in-person, advocate for the product, and raise awareness directly. The answer is simple. But how?
  • BIZNOLOGY  |  FRIDAY, NOVEMBER 4, 2016
    [Conversion, Interactive] 4 Ways to really engage your customers on social media
    Many businesses really want to interact with their fans and ignite more engagement on social media to build relationships and loyalty. The good news is that it’s easier than ever to increase customer engagement with videos or engage them in conversation through contests and thoughtfully-worded posts. Word questions with care.
  • HG DATA  |  FRIDAY, NOVEMBER 4, 2016
    [Conversion, Interactive] Company Culture and Teamwork Trump Systems
    Rob Fox, CTO:  I love the interaction in a face to face group setting. Getting people together creates a wonderful energy, it also allows for lots of productive sidebar conversations that just may not happen when in our normal routines and in separate locations. Relationships are built on trust. The workplace is changing.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 1, 2016
    [Conversion, Interactive] 6 Steps to Creating a Successful Instagram Marketing Strategy
    All of this means that there is a lot of potential for B2B and B2C interaction. The most common goals for using Instagram are increasing brand awareness, interacting with existing and potential customers and building consumer loyalty. Following trending hashtags will help you engage with your audience by joining relevant conversations.
  • CHIEFMARTECH  |  SUNDAY, OCTOBER 30, 2016
    [Conversion, Interactive] Analytics CEO makes a passionate case against marketing attribution
    Essentially, our ability to assign a specific value to each touchpoint or event — often a paid ad view or click — contributing to a final business outcome or conversion. Are you prepared to maintain never-ending conversion funnels so as to properly take into account the long-term impact of social reach and cultural associations?
  • READYPULSE  |  FRIDAY, OCTOBER 28, 2016
    [Conversion, Interactive] Influencer Marketing: The Newest Digital Growth Strategy
    More than ever before, customers want to join the conversation and decide for themselves, or with the help of their friends or families, if a product or service is right for them. Relationships are the Foundation. There’s no question that influencer marketing works because of the strong relationships it generates. Conclusion.
  • KAPOST  |  FRIDAY, OCTOBER 28, 2016
    [Conversion, Interactive] 4 Tactics for Better Cold Sales Emails—Because No, Prospects Don’t Want a Demo
    For example, someone tells me that the timing for a platform like Kapost is off, or that they just don’t have the budget right now, not only can I address those concerns, but I can do so in a way that builds our relationship. Moving a Conversation Forward. Did I catch you at a good time?” Many companies do. Here are a few: 1.
  • HUBSPOT  |  THURSDAY, OCTOBER 27, 2016
    [Conversion, Interactive] Proven Tips for a Top-Notch Alumni Engagement Program
    Nothing can sap alumni energy for your school like getting donation calls again and again and again… But you need your alumni engaged to maintain your school's relationship with them. The best way to get alumni to engage with your school is when interactions with them have nothing to do with asking for money. instead. Education
  • SNAPAPP  |  TUESDAY, OCTOBER 25, 2016
    [Conversion, Interactive] Where Are Your Buyers? How to Create Interactive Experiences Based on Their Stage in the Journey
    When you have a conversation with your audience, you gain actionable data. What kind of interactive content could you try? Interactive Infographic: It’s informative, fun, and powerful. Interactive infographics allow you to provide content to your audience while getting to know them. We’re a little over 2 months til 2017.
  • HUBSPOT  |  TUESDAY, OCTOBER 25, 2016
    [Conversion, Interactive] 3 Quick Wins to Improve Your Nonprofit's Website
    If your only calls-to-action (CTAs) on your website are calls to join, donate, or get involved – you're ignoring a lot of conversion opportunities. Part real estate, part use case, the ways visitors interact with a mobile site are very different than a desktop site. Not every marketing success comes from a big campaign. Nonprofit
  • TONY ZAMBITO  |  SUNDAY, OCTOBER 23, 2016
    [Conversion, Interactive] Rethinking Market Strategy In A Digital Economy
    The primary course of conversation in the past few years for CMO’s and their marketing teams has centered around customer centricity, customer experience, and content marketing.  For instance, the rise of platforms such as Amazon and LinkedIn has significantly shifted the way customers interact with products and services. 
  • HUBSPOT  |  WEDNESDAY, OCTOBER 19, 2016
    [Conversion, Interactive] How to Re-Engage Cold Prospects and Win More Business for Your Agency
    This is a variation of that sentiment: It's more efficient to convert a contact who knows, likes and respects you into a prospect than it is to build a new relationship. These are close professional relationships that border on/bleed into the personal. Make it a win-win interaction by leading with something of value to them.
  • SCRIBBLELIVE  |  TUESDAY, OCTOBER 18, 2016
    [Conversion, Interactive] What Working at an Apple Store Taught Me About Good Event Marketing
    Events are a huge investment in time and money – but when done right, they help generate quality leads, develop existing relationships and do wonders for brand awareness. When You’re Busy Remember to: Face the Entrance at all Times.  It’s easy to get engaged in a good conversation, but always be aware of your surroundings.
  • HG DATA  |  MONDAY, OCTOBER 17, 2016
    [Conversion, Interactive] Design Thinking for User Centricity: An Interview With HG Data VP of Product Faith Chiang
    It’s gotten the company very far and has paved the way for an impressive roster of strong customer relationships. So how do we weave a story together with all those distinct individuals interacting in the same environment?  It’s imperative to understand your customer on a functional, emotional, and need-based level.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 17, 2016
    [Conversion, Interactive] Strategies to deal with losing readers through the newsfeed evolution
    “I agree that Facebook and Apple are taking over content distribution and threatening the direct relationship we have with our readers. You need to maintain that direct relationship to succeed. By Mark Schaefer. For the past year or so, I’ve been working on a project I’ve called the “re-invention of the blog.”
  • KAPOST  |  FRIDAY, OCTOBER 14, 2016
    [Conversion, Interactive] The Value of Content Operations for Committed B2B Marketers
    Clarity is just as important to those interacting externally with your content as for your internal team productivity. Where the demand generation team may need a white paper to generate leads, the sales team may need parts of it to support crucial conversations at specific stages in the buying process. Let’s take a look…. Clarity.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 13, 2016
    [Conversion, Interactive] 3 Mobile Marketing Trends You Can't Afford To Ignore
    Mobile is all about micro-moments: interactions that consumers expect to be fast, relevant, and frictionless - which makes the quality, relevance, and usefulness of marketing more important than ever in mobile. Customized mobile advertising, when done effectively, delivers extremely high brand engagement and conversion rates.
  • ACT-ON  |  THURSDAY, OCTOBER 13, 2016
    [Conversion, Interactive] The Rethink Podcast Episode #4: What it means to be a modern marketer
    In this Episode #4 of the Rethink Podcast, Act-On CMO Michelle Huff interviews Scott Brinker , the cofounder and Chief Technology Officer of ion interactive. They discuss the evolution of inbound marketing, the marketing technology landscape, interactive marketing, and what it means to be a modern marketer. Interactive Marketing.
  • ACT-ON  |  THURSDAY, OCTOBER 13, 2016
    [Conversion, Interactive] The Rethink Podcast Episode #4: What it means to be a modern marketer
    In this Episode #4 of the Rethink Podcast, Act-On CMO Michelle Huff interviews Scott Brinker , the cofounder and Chief Technology Officer of ion interactive. They discuss the evolution of inbound marketing, the marketing technology landscape, interactive marketing, and what it means to be a modern marketer. Interactive Marketing.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 12, 2016
    [Conversion, Interactive] 11 Examples of Instagram Ads We Love
    According to the Mobile Marketing Association , users spend 40% more time interacting with native ads than traditional display ads with double the brand recall. Why it works: The ad is static, but it prompts an interaction when viewers want to solve the puzzle. What makes you click on ads? Why Launch an Instagram Ad Campaign.
  • HG DATA  |  TUESDAY, OCTOBER 11, 2016
    [Conversion, Interactive] John Connell-HG Data’s New VP of Digital Strategy-Shares His Vision for Data in the Rapidly Evolving Performance Marketing Landscape
    JC: In addition to our over-filtered performance marketing, people also have drifted away from having an organizational conversation (talking to the company) and focused only on individual decision makers. As we embrace interactive Account Based Marketing people are striking conversations with organizations. How so?
  • ACT-ON  |  THURSDAY, OCTOBER 6, 2016
    [Conversion, Interactive] What is a Marketing-Qualified Lead? What MQL Really Means
    We truly believe, and understand through analysis, that the ability to have an educated and effective sales conversation by email, phone, or socially is the key to transferring marketing influence into opportunity. So the variables that we look for are the variables that increase the rates of having a good conversation. Or did it?
  • BULLDOG SOLUTIONS  |  TUESDAY, OCTOBER 4, 2016
    [Conversion, Interactive] The Blurred Lines Between Brands and Buddies
    This is a great example of a brand getting consumers to interact online through a low-effort activity and then pulling them deeper into a longer-lasting conversation. According to Dr. Markman, “Human beings are wired to have relationships with people in their social group or tribe. We They want to have conversations that matter.
  • LATTICE  |  TUESDAY, OCTOBER 4, 2016
    [Conversion, Interactive] In the Land of AI, Context is King
    Sales reps can use this interactive dashboard to identify what to sell next. companies in similar industry), so sales reps can easily identify opportunities to expand relationships with their customers. Sales gets a complete view of the customer and is better prepared for their conversations. The world is going full-on AI.
  • VIDYARD  |  TUESDAY, OCTOBER 4, 2016
    [Conversion, Interactive] You Are What You Learn: The Best Marketing Conferences to End 2016
    At this conference, marketers can learn from Forrester experts and other industry leaders how they can evolve, offer self-serve marketing, strengthen the relationship with buyers, and enable sales to offer highly valuable and timely conversation. One of the best ways to do that? Go to awesome industry conferences! October 18-19, Miami.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 30, 2016
    [Conversion, Interactive] How to Plan & Execute Effective 'Welcome' Emails
    opens, clicks, conversions), you can build upon those results and optimize your strategy to further suit your exact needs. In exchange for just a few lines of code to personalize your email, your subscribers are more likely to open, interact, and engage in a lasting relationship with your company. Let's get started.
  • VIDYARD  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Conversion, Interactive] Why Video Is The Answer To Employee Communications Teams’ Prayers
    You can get employees engaged in a two-way conversation. Video can help you create exactly the experience your employees are searching for, because with video, you can offer a two-way conversation in ways that other mediums don’t allow. When we see people on camera, we imagine that they are conversing with us. It’s a must-have.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 27, 2016
    [Conversion, Interactive] The One Thing That’s Better Than Knowing Your Customers
    Who interacts/doesn’t interact with your emails? Who interacts/engages with your content (and which content is it)? Who are you having conversations with on social media; what are their questions? Our social media dashboard and the CRM capabilities it provides for tracking conversations and potential customers.
  • ACT-ON  |  THURSDAY, SEPTEMBER 22, 2016
    [Conversion, Interactive] 4 Steps to Get Started with Marketing Automation
    Here are three samples of goals people often consider: To understand better how prospects interact with your website. You also gain contact information through registration forms, and you can cement your relationships with your existing customer base through product and feature webinars. We understand your pain. SET YOUR GOALS.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Conversion, Interactive] How to Engage Your Audience Using Digital Advertising
    In fact, earlier in 2016, HubSpot Research dug into how people interact with digital advertising, and it confirmed what many marketers have known for a long time: Consumers are actively avoiding our ads. This means your ad is more likely to get the click and the conversion. Absolutely, but it's all in the execution. On Facebook.
  • FATHOM  |  MONDAY, SEPTEMBER 19, 2016
    [Conversion, Interactive] What is Nurture Marketing? Pt. 1 – The High Level
    Integrated marketing is “a unified and seamless experience for consumers to interact with the brand/enterprise.” ( Integrated Marketing Community ). Fathom’s own VP of Nurture Marketing Stephen Epple defines nurture as such: “Nurture is the end to end customer experience, across all facets of the relationship.”. Integrated Marketing.
  • ACT-ON  |  MONDAY, SEPTEMBER 19, 2016
    [Conversion, Interactive] Inbound Marketing or Outbound? Which is the Winner?
    We’re building relationships, one automated touchpoint at a time, to educate the buyer, build trust, and stay top-of-mind in the decision making process. The object of the modern marketing game is to build a twin-engine marketing machine that builds brand, drives demand, and expands customer relationships. And guess what?
  • BIZIBLE  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Conversion, Interactive] Multi-Touch Attribution, A Full User Debrief
    These touchpoints are often considered more influential than other interactions that didn’t result in a stage change. time decay model gives credit to more recent marketing interactions. These stage transitions would include: first touch (a user’s first-ever interaction). What is multi-touch attribution? This hardly seems fair.
  • VIEWPOINT  |  TUESDAY, SEPTEMBER 13, 2016
    [Conversion, Interactive] Three “Lies” That Plague B2B Businesses Today (Part Two of Three)
    The team of experts includes: Ardath Albee, Marketing Interactions , CEO and Business Strategist. Ardath Albee: “Research finds that sellers can be involved in all stages of the buying process if they bring value to the conversation. In my opinion, marketing should be helping sellers get into conversations earlier. Principal.
  • ANNUITAS  |  TUESDAY, SEPTEMBER 13, 2016
    [Conversion, Interactive] Events – Essential For Every Demand Generation Strategy
    While at the event I began thinking about how in this digital age, there is still a place for these events where we truly get to interact, build relationships and just be human. I had the opportunity to spend last week at the  Content Marketing World  (#CMWorld) event in Cleveland. It’s not the office: Don’t underestimate this fact.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 13, 2016
    [Conversion, Interactive] Three Ways Leaving the 9-5 for Entrepreneurship Improved My Life
    recent Deloitte study further illuminates the reasons why this occurs: worries over making mistakes, challenging workloads, “urgent” projects which add to the daily deliverables, excessive hours, and face-to-face interactions. How the brief conversations I had when I walked the halls for coffee or left for lunch would now be gone.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 13, 2016
    [Conversion, Interactive] How Does Inbound Work for Membership Marketing?
    Building on that relationship as a trusted authority is how you gain the credibility to inspire them to act later on. Your social media strategy, such as which sites you're on and how you interact with your audience there, is also part of the attracting step. Inbound marketing isn't just about closing sales. It's not about you.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 13, 2016
    [Conversion, Interactive] Why You're Thinking About Digital Marketing Analytics All Wrong
    While web analytics can provide you with a wealth of insight and data into the performance of your website, marketers really need much richer data to understand the impact of their marketing campaigns on conversion rates and a person’s journey through the marketing and sales funnel. So why exactly do digital marketing analytics matter?
  • PUREB2B  |  SUNDAY, SEPTEMBER 11, 2016
    [Conversion, Interactive] 30 Terms Every Sales and Marketing Professional Should Know
    Popular KPIs include cost-per-click, traffic, likes, shares, and conversion rates. Customer Relationship Management (CRM). This refers to the practices, strategies, and technological solutions used to manage customer interactions with a brand. This refers to the amount of interaction received by a brand, usually in social media.
  • CONTENT STANDARD  |  FRIDAY, SEPTEMBER 9, 2016
    [Conversion, Interactive] Skyword’s Top Takeaways from Content Marketing World 2016
    By including other people in your stories, you not only help them increase their personal visibility and build a relationship with them, but also reap the benefits of their audiences, which can drive more views overall to your content. Interact with your audience. Co-written by Linsey Morse. Wednesday. ” It felt like a dare.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 9, 2016
    [Conversion, Interactive] 5 Ways to Make Your Social Media Marketing Rock
    Users from different social platforms are diverse, but they’re all on there to interact and engage with their network and brands. What kind of content do they interact with? Should it be conversational, prescriptive, or authoritative? What Building a relationship with your audience is really what social media is all about.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Conversion, Interactive] Discover Where Your Competitors Are Beating You Online
    By a factor of 3 to 1, B2B buyers say that gathering information online on their own is superior to interacting with a sales representative. 3. Consider this: 78% of consumers believe that organizations providing custom content are interested in building good relationships with them. 5. Every company has competitors. Forms. No problem.
  • ACT-ON  |  TUESDAY, SEPTEMBER 6, 2016
    [Conversion, Interactive] 5 Ways Outbound and Inbound Marketing Complement Each Other
    As your relationship with each audience member grows – through regular exposure to your content – they move along through the sales cycle. As you get more and more information about them as they interact with your sales system, eventually many of them will qualify as a warm lead. What kind of marketer are you? So what about outbound?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, SEPTEMBER 2, 2016
    [Conversion, Interactive] The Power of Instagram in Email Marketing
    Conversely, email marketing drives loyal inbox readers to follow Instagram — strengthening the omnichannel business-to-consumer relationship. With active Instagram users engaging on that network up to eleven days a month, weekly or monthly emails could benefit dramatically from an increased lift in email content interaction.
  • 3D2B  |  TUESDAY, AUGUST 30, 2016
    [Conversion, Interactive] Six Ways to Warm up Results from Cold Calls
    After all, extroverts are attracted to a position that enables them to interact with others. The problem, however, is that to move a relationship with a prospect forward, you need to listen more than talk. Have you been engaged in the conversation? Many salespeople shy away from B2B cold calls because they “don’t work.”
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