• WRITTENT  |  WEDNESDAY, JULY 23, 2014
    [Conversion, Interactive] 9 Pillars for a Killer Content Marketing Strategy
    Want to improve conversions and effectively establish your brand? 80% of American Internet users interact with blogs and social media. Identify the Relationship Between What You’re Teaching and Selling. 'Image source. Would you like to generate more leads, sales, and business? Two words: content marketing. Be Consistent.
  • WEBBIQUITY  |  TUESDAY, JULY 22, 2014
    [Conversion, Interactive] 23 Outstanding Social PR Guides
    Steve Goldner explores why many PR professionals and agencies struggle to get results with social media, despite the fact that “PR companies are very well suited for driving social marketing success because their entire success is based upon relationships (and) relationships are what drive social success.” by AudienceBloom.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 15, 2014
    [Conversion, Interactive] Marketers Have Gained Their “Seat at the Table,” Now it’s Time to Prove Why They Deserve it
    As a recent Harvard Business Review study noted, 77% of customers currently cite no relationship with a brand. Every aspect of marketing – from research and data-driven insights to engagement to conversion – is being impacted. 'by Kevin Akeroyd | Tweet this The onus is on us. The stakes are incredibly high.
  • VOICE-BASED MARKETING  |  MONDAY, JULY 14, 2014
    [Conversion, Interactive] How Realtors Are Using Call Routing and Drip Call Campaigns to Close More Sales
    For the realtor, this can mean there may be multiple viewings of the same property, long conversations about the price and amenities, or buyers needing friendly nudges when they get cold feet before making a move. This ensures the relationship starts off on the right foot. Voice Broadcasting.
  • MARKETING ACTION  |  FRIDAY, JULY 11, 2014
    [Conversion, Interactive] Ann Handley and Atri Chatteree Talk: Content Marketing for Small Teams, Part 2
    'An Act-On Conversation. Ann co-founded ClickZ.com , one of the first sources of interactive marketing news and commentary. This is the second part of an edited transcript of the Act-On Conversation they held, which you can listen to on the audio player below. What should they be shooting for in conversion rates and so on?
  • HINGE MARKETING  |  WEDNESDAY, JULY 9, 2014
    [Conversion, Interactive] Marketing Automation: What it is and How to Know if Your Firm Needs it
    business development representative from your firm sends the prospect a personalized, customized email when scheduling the consultation because they have all of the prospect’s information about their interactions with your firm. 'What is marketing automation, and what can it do for your firm? Measure results and ROI. Landing Pages.
  • MARKETING ACTION  |  WEDNESDAY, JULY 9, 2014
    [Conversion, Interactive] How to Use Forms for Lead Generation
    The main purpose of a form is to get permission to interact and continue to engage with a potential customer, gain insightful information on that prospect, and let you prioritize and score a lead’s attributes (such as title) and actions (such as downloading a solution-focused white paper). Let the reader know what’s in it for them.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 2, 2014
    [Conversion, Interactive] 6 Ways to Make Social Measurable
    'Author: Frank Passantino Today, social media is responsible for driving a huge amount of marketing interactions. Through the numerous first- and second-degree connections social networking has made visible, businesses can leverage peer-to-peer influencing to create and maintain valuable relationships. Interactions. Shares.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 1, 2014
    [Conversion, Interactive] The 4 Things Digital Marketers are Missing
    The key to getting your marketing right is to understand the relationship between each different marketing channel and how each one can complement the other. Focus on metrics that actually lead to conversions. We’re talking about conversions, sales and leads. ROI-Driven Metrics. However, it is possible to measure too much.
  • MARKETING ACTION  |  TUESDAY, JULY 1, 2014
    [Conversion, Interactive] CASL Compliance: Q & A About Canada’s Anti-Spam Law
    That’s a confirmed opt-in kind of relationship. But what you could do is assume that it’s implied consent, and then make a proactive effort to convert it into an express-consent relationship. But you need to take it one step further and button up that relationship in the email side of that business. Yes, you do.
  • VOICE-BASED MARKETING  |  FRIDAY, JUNE 27, 2014
    [Conversion, Interactive] Future Trends in Content Marketing
    'Looking ahead, content marketers are probably wondering what changes they will need to make to ensure their assets remain effective in engaging leads, nurturing relationships, and converting sales. Create a Conversation. To do so, marketers are measuring their activity and interactions more frequently across multiple channels.
  • VOICE-BASED MARKETING  |  FRIDAY, JUNE 27, 2014
    [Conversion, Interactive] Future Trends in Content Marketing
    'Looking ahead, content marketers are probably wondering what changes they will need to make to ensure their assets remain effective in engaging leads, nurturing relationships, and converting sales. Create a Conversation. To do so, marketers are measuring their activity and interactions more frequently across multiple channels.
  • VOICE-BASED MARKETING  |  FRIDAY, JUNE 27, 2014
    [Conversion, Interactive] Future Trends in Content Marketing
    'Looking ahead, content marketers are probably wondering what changes they will need to make to ensure their assets remain effective in engaging leads, nurturing relationships, and converting sales. Create a Conversation. To do so, marketers are measuring their activity and interactions more frequently across multiple channels.
  • MARKETING ACTION  |  FRIDAY, JUNE 27, 2014
    [Conversion, Interactive] Ann Handley and Atri Chatteree Talk: Content Marketing for Small Teams, Part 1
    'An Act-On Conversation. Ann co-founded ClickZ.com , one of the first sources of interactive marketing news and commentary. This is an edited transcript of the Act-On Conversation they held, which you can listen to on the audio player below. which is an interactive tool that anybody can use. An Act-On Conversation.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 26, 2014
    [Conversion, Interactive] Be Relevant or Die: The New Nature of Nurture
    That’s why marketers might choose to deploy sophisticated marketing automation tools, to strengthen customer relationships, increase social engagement, and boost visibility – in short, to enhance user experiences. The former isn’t ready to be sold, but the latter might be ready to have a conversation about solutions.
  • MARKETING ACTION  |  TUESDAY, JUNE 24, 2014
    [Conversion, Interactive] Singin’ the Blues: Client-Agency Breakup Songs … and How to Prevent them from Replaying
    One day I might be writing web copy advertising snowboards; the next day I’d work on an interactive game promoting an animated movie. An agency-client relationship, like any relationship, stands or falls on the foundation of good communication. 'I worked at a creative agency for several years. And then suddenly, things changed.
  • MARKETING ACTION  |  TUESDAY, JUNE 24, 2014
    [Conversion, Interactive] Singin’ the Blues: Client-Agency Breakup Songs … and How to Prevent them from Replaying
    One day I might be writing web copy advertising snowboards; the next day I’d work on an interactive game promoting an animated movie. An agency-client relationship, like any relationship, stands or falls on the foundation of good communication. 'I worked at a creative agency for several years. And then suddenly, things changed.
  • HUBSPOT  |  THURSDAY, JUNE 19, 2014
    [Conversion, Interactive] 60 Marketing Acronyms Every Industry Pro Should Know
    It can really throw you off your game in a conversation. The more you know, the more likely you''ll be able to understand and participate in conversations going on around you. CR: Conversion Rate. Pages with high conversion rates are performing well, while pages with low conversion rates are performing poorly.
  • B2B MARKETING MENTOR  |  MONDAY, JUNE 16, 2014
    [Conversion, Interactive] Study: How Marketers Optimize Their Social Content
    Conversely, only 16 percent said they post fewer than once a day, and 14 percent had no set schedule for posting. For example, when Oracle wanted to publicize an event at the South by Southwest Interactive conference with Chevrolet, it used the #sxswi hashtag to share a promotional image with attendees. Follow the hashtag and tweet!
  • HINGE MARKETING  |  FRIDAY, JUNE 13, 2014
    [Conversion, Interactive] An Introduction to Partnership Marketing
    Growing your number of conversions. Before looking for potential partners to collaborate with, nail down the goals you want to achieve from these relationships. Building the relationship. As you begin piquing interest and getting responses, focus on building relationships. Partnership marketing defined. Fear not.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 11, 2014
    [Conversion, Interactive] The Future of Digital Marketing is Already Here
    As marketers, we now strive to: Build deep, enduring relationships with our customers at an individual, personalized level. Drive conversions and get insight into spend and effectiveness. organizations interact with customers and prospects in five or more channels. Build Deep, Enduring Relationships with Customers Over Time.
  • ENGAGE  |  FRIDAY, JUNE 6, 2014
    [Conversion, Interactive] #LOOKITUP: Social Media Terms Are Now In the Dictionary
    Social networking (noun): the creation and maintenance of personal and business relationships, especially online. This is where the conversations happen, and even users who don’t have a huge number of followers can still have a wide reach if they use a popular hashtag on a platform like Twitter. What does it mean for marketers?
  • FATHOM  |  THURSDAY, JUNE 5, 2014
    [Conversion, Interactive] Top Education Social Media Mistakes and How to Avoid Them
    Social media is not a one-way street; it’s all about the conversation. The purpose of social media is interacting with your students and alumni online. Your digital attitude represents your day-to-day interactions with your students; it will become contagious to your prospectives. Not Engaging Your Audience. Not Enough Content.
  • BIZNOLOGY  |  WEDNESDAY, JUNE 4, 2014
    [Conversion, Interactive] How to achieve 1 billion impressions
    Be a Skilled Conversationalist: Strong digital brands don’t just know how to talk – they know how to converse, building relationships through their messaging and content. Be Relevant: Brands that achieve relevancy in today’s digital environment are those able to effectively navigate the ever-changing currents of conversation.
  • HUBSPOT  |  TUESDAY, JUNE 3, 2014
    [Conversion, Interactive] 13 Lessons From Upworthy & BuzzFeed: Viral Content's Secret Sauce
    million interactions with the brand or its content in August alone. Following this, BuzzFeed has found success by creating content that plays on the desire of Facebook sharers to express their opinions through content, especially content that will reaffirm their identities or relationships. million to 19.3 million. ” quiz.
  • SALES CHALLENGER  |  MONDAY, JUNE 2, 2014
    [Conversion, Interactive] 5 Ways to Deal With a Horrible Boss
    If you feel you can have a direct conversation with your boss, then do that. Take a good look at yourself and see if there are things you can change about your own behavior that will make the working relationship easier. 'Everyone complains about their boss from time-to-time. In fact some in the U.S. This goes both ways. Commiserate. 
  • MARKETING ACTION  |  MONDAY, JUNE 2, 2014
    [Conversion, Interactive] Persona: More Than A Movie
    It can be the beginning of a mutually satisfying relationship. Talk to them, and let those conversations refine the initial profile of the target buyer that you gathered from data. Analyze your online tracking data, and the patterns of interaction and engagement with your assets. In ancient Latin, the word meant “mask.”
  • VOICE-BASED MARKETING  |  FRIDAY, MAY 30, 2014
    [Conversion, Interactive] How to Turn a Conversation With a Customer Into a Sale
    'B2B sales today call for a strong back-and-forth between brand and customer to fully nurture a lead or create a long-term relationship. Sales and marketing teams should be at the ready to field these phone calls, emails, and other interactions swiftly and efficiently. Don’t believe me? Ready…set…stats! Identify Needs. Provide Advice.
  • HUBSPOT  |  THURSDAY, MAY 29, 2014
    [Conversion, Interactive] How to Spot a Bad Email List and Turn It Into a Good One
    But sending emails to people who don’t have a prior relationship with your business will severely hurt your reputation with your prospects, your internet service provider, and your email server. To learn more about best practices in landing page optimization, check out our resource on optimizing landing pages for conversion.).
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MAY 28, 2014
    [Conversion, Interactive] The Missing Link Between Media and Marketing
    To meet the challenge,  CMOs have turbocharged Marketing Ops teams  and are building their “Marketing Clouds,” leveraging marketing automation to nurture prospects, adding CRM to manage pipeline and customer relationships, while spending millions on branded websites and social pages, coupled with billions on media to promote their offerings. 
  • MARKETING ACTION  |  WEDNESDAY, MAY 28, 2014
    [Conversion, Interactive] Social Selling: Step Up Your Game
    Wouldn’t your conversations be more genuine, more productive, if you’d prepared by building relationships? Build relationships through social selling. Put relationships ahead of product. Take the time to create and foster relationships, and you’ll reap the rewards of social selling. Make personas a priority.
  • HUBSPOT  |  TUESDAY, MAY 27, 2014
    [Conversion, Interactive] How to Bridge the Gap Between In-Person and Online Lead Generation
    As marketers, our strategies involve a span of countless online interactions from email to website to social media to webinars. How do you measure the value of a speech or understand the influence a conference had amid all the other interactions a prospective customer had with your company online? We often use bit.ly Offer an Exchange.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MAY 25, 2014
    [Conversion, Interactive] 4 Things Your Email Recipients Want to Tell You
    The subject line is arguably your first email interaction. But in building meaningful relationships, your communications are most valuable when the information you provide helps your audience learn, achieve something, or benefit. 'by Amanda Batista | Tweet this Today the United States marks Memorial Day, AKA the social summer kickoff.
  • HUBSPOT  |  THURSDAY, MAY 22, 2014
    [Conversion, Interactive] Why People Hate Blogging (and How to Make It Better)
    It’s not hard to find yourself in a love/hate relationship with blogging. If you’re capable of having a conversation, writing an email to a client or coworker, or even just explaining the concept you’re writing about, you can write a blog post. “I can’t get people to share/comment/interact with my content.”
  • HUBSPOT  |  THURSDAY, MAY 22, 2014
    [Conversion, Interactive] The Inbound Approach to Turning More Leads Into Customers
    Think about email as a tool for building relationships with your leads. The more you position yourself as a consultant within your emails -- ready to help your prospects with their challenges -- the more likely they will interact with you. 'Inbound isn’t all about marketing. Target your email sends. Did you open that email?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 22, 2014
    [Conversion, Interactive] 5 Simple Strategies for Growing Your LinkedIn Influence
    Comment on the posts of others in your network to engage in personalized conversations. As you grow your network on LinkedIn, you will have a rich resource for fostering relationships between the right people. Comment on the posts of others in your network to engage in personalized conversations. You bet it can. inspires. helps.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MAY 21, 2014
    [Conversion, Interactive] Event Marketing – The One Secret To Killer Events
    The event is seen more like a conversation that continues well before and long after the physical part. Create opportunities for people to interact outside the classroom, whether that’s cocktail parties or an early-morning yoga meet up. 'I have been to a lot of events. These folks really get it!” Conference mobile app.
  • KOMARKETING ASSOCIATES  |  MONDAY, MAY 19, 2014
    [Conversion, Interactive] How Helping Others Helps You …Get More Links
    There is preparation involved in securing the conversations that make these link building tactics possible. Here are four concepts we use to help others that hopefully lead to our clients acquiring high quality links and long term business relationships. Offer Free SEO Assistance. You are an SEO professional correct?
  • ENGAGE  |  WEDNESDAY, MAY 14, 2014
    [Conversion, Interactive] 11 Best Practices for Social Journalists
    You just need to join the conversation. To get the most out of your social media campaigns, it’s important to make room for real-time interactions—you know, being human. The information you glean from these newly formed relationships can lead to great content. Don’t be afraid to add new interactive elements to your content.
  • LEADERSHIP  |  TUESDAY, MAY 13, 2014
    [Conversion, Interactive] 6 Distinguishing Traits of the New Age B2B Buyer —And 6 B2B Lead Generation Tips to Engage
    Here is one buyer behaviour report that dives deep into aspects such as how soon you should call a new lead, months of the year and how they impact buyer behaviour, which days of the week work and don’t work for lead conversion, and so on. 'I recently saw this interesting Infographic which offers a peek into the Marketing Mind.
  • THE FORWARD OBSERVER  |  MONDAY, MAY 12, 2014
    [Conversion, Interactive] What Type of B2B Leads Do You Have: IQLs, MQLs, or SQLs?
    But let’s say you don’t have an automated lead scoring system set up that has your marketing automation software integrated with your customer relationship management (CRM) software. You can place all leads in one of three lead categories based on the actions the leads take after the initial conversion: Information Qualified Lead (IQL).
  • MODERN B2B MARKETING  |  FRIDAY, MAY 9, 2014
    [Conversion, Interactive] How to Convert Raw Leads into Best Friends Forever
    Instead of letting those leads evaporate (or, on the other end of the spectrum, scaring them with aggressive conversion tactics), let’s use digital channels to cultivate and develop them into powerful relationships that lead to bigger purchases, more sales, and greater advocacy. Score Your Relationships, Not Your Targets. Leads.
  • MARKETING ACTION  |  THURSDAY, MAY 8, 2014
    [Conversion, Interactive] David Raab and Atri Chatterjee Talk About Marketing Automation, Part I: What Do You Need in a Core System?
    'An Act-On Conversation. This is an edited  transcript of the Act-On Conversation they held, which you can listen to on the audio player below.  . Customer relationship management systems. Editor’s Note: David Raab has thirty years’ experience as a marketer, consultant, speaker, and analyst. link]. Data is the hub.
  • E-QUIP  |  WEDNESDAY, MAY 7, 2014
    [Conversion, Interactive] Uncomfortable with Sales? You Should Be
    realized that my approach to selling embodied many of the same flaws that I disliked when I interacted with salespeople. GOAL: Developing profitable relationships, not just pursuing projects. Sustainable success is founded on enduring client relationships. More involvement, logic would suggest, will lead to more sales. Really.
  • HINGE MARKETING  |  WEDNESDAY, MAY 7, 2014
    [Conversion, Interactive] How to Use B2B Content Marketing for Each Stage of the Sales Cycle
    have a relationship with your firm. HOW: This stage brings the most interaction between your firm and your prospect. Providing demos, offering free assessments or making direct contact through a phone conversation are all great bottom of the funnel offers. 'B2B content marketing is all about communicating and building trust.
  • HUBSPOT  |  TUESDAY, MAY 6, 2014
    [Conversion, Interactive] 10 Tips on Making Your Marketing Automation Less Robotic
    3) Keep Your Eye on the Prize: Nurturing Relationships. Don''t lose sight of the main objective of marketing automation -- to initiate and maintain a valuable relationship with your audience that will ultimately increase the quantity and quality of leads for your sales team. Diana Urban (Head of Conversion Marketing, HubSpot).
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  MONDAY, MAY 5, 2014
    [Conversion, Interactive] Winning With Insight: Harnessing the Power of Ideas in Selling
    Inside the definition are several important points: You can use ideas to create sales conversations and fill the pipeline. We call this interaction insight. The seller doesn’t just bring ideas (opportunity insight), they also spark ideas through how they lead their conversations. hope you enjoy it. billion. I love that phrase.
  • BLUE FOCUS MARKETING  |  FRIDAY, MAY 2, 2014
    [Conversion, Interactive] @tom_peters & @RobertHThompson “What Does ‘Social’ Mean to You?” #SocBiz #SocialMeans #SocialEmployee
    Think about the many ways you interact with people on a daily basis, and you’ll see that social dynamics are always in flux. But in absence of any better or emerging terminology, “social” remains the best term we have available in order to get these conversations started. Past conversations have featured Alan G. Pacific.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 29, 2014
    [Conversion, Interactive] Predictive Analytics: The Next Piece of the Social Puzzle
    Using these applications, Marketers soon realized that social was a place for  conversations around their products and services – not a place for one-sided monologues about the virtues of your brand. You couldn’t just monitor social media engagement; you needed to initiate and respond to conversations as well. . Interested?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 28, 2014
    [Conversion, Interactive] How to Focus Your Marketing Messaging on What People Really Want
    'by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of  Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. Tom has neglected other things in life such as relationships and family to focus on his career. Follow Josh on Twitter  @jhaynam. She’s the first one out the door at 5 p.m.
  • THE FORWARD OBSERVER  |  THURSDAY, APRIL 24, 2014
    [Conversion, Interactive] Work Hard, or Work Smart? Automate Your B2B Lead Nurturing
    Lead nurturing is the process of building relationships with qualified prospects regardless of when they will buy, with the goal of earning their business when they are ready. You don’t want to ask for any more information than is necessary, or your landing page conversions will go down. The B2B buying process has changed forever.
  • THE FORWARD OBSERVER  |  THURSDAY, APRIL 24, 2014
    [Conversion, Interactive] Work Hard, or Work Smart? Automate Your Lead Nurturing
    Lead nurturing is the process of building relationships with qualified prospects regardless of when they will buy, with the goal of earning their business when they are ready. You don’t want to ask for any more information than is necessary, or your landing page conversions will go down. The B2B buying process has changed forever.
  • SYNECORE  |  TUESDAY, APRIL 22, 2014
    [Conversion, Interactive] Four Ways Your Sales Team Benefits from Inbound Marketing
    The intent is to provide them with enough value that they will interact and voluntarily give their contact information and thus turn into viable leads. Now, when the sales rep picks up the phone or sends an email, they already have the foundation of the relationship. Build Lasting Relationships. Don’t believe me? Takeaway.
  • HUBSPOT  |  TUESDAY, APRIL 22, 2014
    [Conversion, Interactive] The 7 Principles of Conversion Centered Design [SlideShare]
    Fortunately, our friends at KissMetrics and Unbounce have identified seven of those principles -- what they''ve called the principles of conversion centered design. These principles will allow you to create your own unique method for driving conversion rates and marketing success. The 7 Elements of Conversion Centered Design.
  • BIZNOLOGY  |  MONDAY, APRIL 21, 2014
    [Conversion, Interactive] 25 social media listening aids to increase your hearing
    Conversations on the Internet produce massive amounts of  unstructured data. Google Analytics is the most effective tool for measure if social activity translates to conversion and business success. If you set specific conversion goals like advertisement clicks or new sign-ups. Does your business listen? pro account is required.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 16, 2014
    [Conversion, Interactive] Content marketing is NOT link building
    Providing useful content to your audience gives you the capability to interact with them through that content. The ability to engage in meaningful conversations with your target audience can be very powerful. Providing valuable content to your audience for free fosters a relationship of trust. Content Marketing. Strengths.
  • B2B MARKETING MENTOR  |  THURSDAY, APRIL 10, 2014
    [Conversion, Interactive] How to Use Your Sales Team to Create Better Buyer Personas
    Your sales reps spend most of their time interacting one-on-one with customers and prospects, gathering important information and insight. Your sales team spends every day on the front lines of buyer interaction. Many B2B marketers, however, either haven’t developed personas, or have ineffective ones that aren’t being used.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 10, 2014
    [Conversion, Interactive] How to Achieve a Return on Conversation with Emotional Marketing
    Cliché disclosures mean nothing, while facts, opinions and beliefs – or psychographics – mean everything to building trust and relationships. This theory states that we build relationships through different levels of communication, which range from shallow and cliché talk, to more personal and intimate conversations. Facts.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 8, 2014
    [Conversion, Interactive] Rise of the Marketing Platform
    1990s – 2010: Marketing shifts again to developing and managing customer relationships. Nearly half of the online adults globally are always addressable, and they expect marketers to meet their specific needs — always and everywhere — according to Forrester’s 2013 Interactive Marketing Predictions report. Ready for it? Why Now?
  • WEBBIQUITY  |  TUESDAY, APRIL 8, 2014
    [Conversion, Interactive] 21 Fantastic Facebook Marketing Guides
    marketers have a love-hate relationship with Facebook. How to Setup Facebook Conversion Tracking and Why It Matters by SteamFeed. Guide to Facebook Advertising by Capture the Conversation. 'Many (most?) ” So with that in mind, how can brands optimize the limited organic visibility they still have? Hell Yes!
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Conversion, Interactive] 70 New (Really) Marketing Automation Stats
    Lead & Relationship Management. Companies using marketing automation see 53% higher conversion rates (initial response-to-MQL) than non-users, and an annualized revenue growth rate 3.1% 96% of B2B marketers say segmentation is the most valuable method for improving conversion rates. LEAD & RELATIONSHIP MANAGEMENT.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Conversion, Interactive] 70 New (Really) Marketing Automation Stats
    Lead & Relationship Management. Companies using marketing automation see 53% higher conversion rates (initial response-to-MQL) than non-users, and an annualized revenue growth rate 3.1% 96% of B2B marketers say segmentation is the most valuable method for improving conversion rates. LEAD & RELATIONSHIP MANAGEMENT.
  • THE FORWARD OBSERVER  |  MONDAY, APRIL 7, 2014
    [Conversion, Interactive] B2B Websites: How To Generate More Leads
    Instead of finding prospects through outbound, interruptive marketing techniques like advertising and cold calling, companies now must focus on getting found online and building relationships with buyers. That information scarcity forced them to interact with the seller early on in the process. Don''t be. But there’s a catch.
  • ENGAGE  |  MONDAY, APRIL 7, 2014
    [Conversion, Interactive] Trust Me, I'm a Marketer
    Such tactics might help us land that elusive first date (or account, in this case), but that’s not how you build a lasting relationship. The successful marketers of tomorrow are those who respect their audiences, add value to peoples’ lives, and seek to build long-term relationships. And successful relationships are all about trust.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, APRIL 4, 2014
    [Conversion, Interactive] Bottlenose Offers Real-Time Trend Intelligence For Social Media and Beyond
    and Canada (via automated speech-to-text conversion), Nielsen ratings and audience demographics, and stock market data. It can also accept other market and industry data, as well as a company’s own Web analytics, customer purchases and service interactions. million entities. Data sources. Interpretation. Trend identification. Actions.
  • BIZNOLOGY  |  FRIDAY, APRIL 4, 2014
    [Conversion, Interactive] Content marketing as a stellar customer service tool
    Think about the basic purposes of content marketing: besides conversions, content marketing is good for building trust, building relationships, and educating your customers. Building relationships. Building trust with your customers builds relationships with your customers. Wrong, butter is good with everything!).
  • BIZNOLOGY  |  FRIDAY, APRIL 4, 2014
    [Conversion, Interactive] Content marketing as a stellar customer service tool
    Think about the basic purposes of content marketing: besides conversions, content marketing is good for building trust, building relationships, and educating your customers. Building relationships. Building trust with your customers builds relationships with your customers. Wrong, butter is good with everything!).
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 1, 2014
    [Conversion, Interactive] A Small Biz Guide to Digital Marketing Acronyms
    CR: Conversion Rate is the number of visitors to a website or recipients of an email who take action beyond viewership. CRM: Customer Relationship Management is a business strategy or model for managing interaction and communication with leads or current customers. ” Say what? Also known as inbound link. or Bing. See SMO.
  • SYNECORE  |  MONDAY, MARCH 31, 2014
    [Conversion, Interactive] Tips to Smarketing Team Communication Success
    For sales it will be a customer relationship management (CRM), which tracks all follow-up interactions with leads. Build relationships between every level of both teams. Provide feedback to both teams, individuals on each team, and the Smarketing team as a whole to create conversations in every platform. So, what to do?
  • HUBSPOT  |  FRIDAY, MARCH 28, 2014
    [Conversion, Interactive] Why You Still Need Inbound Marketing (Even If Your Prospects Are Already In Your Database)
    Most decision-making processes within organizations are non-linear -- they''re heavily influenced by current business conditions, the personalities and business units involved, and the relationships and context everyone involved in the decision bring to bear on the project. The answer is a resounding “yes.” Always Be Influencing.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, MARCH 25, 2014
    [Conversion, Interactive] 10% Increase in Women at InsideView: How We’re Changing Stereotypes, Building Networks, and Encouraging Growth
    We’re impressed that Hillary, Arianna, Sheryl, and Marissa are keeping these conversations going too (don’t miss  Hillary Clinton’s keynote  at Marketo’s Marketing Nation Summit on April 8th). Promote mentoring and social relationships among coworkers in teams and roles who might never interact. and U.K.
  • KOMARKETING ASSOCIATES  |  MONDAY, MARCH 24, 2014
    [Conversion, Interactive] 12 Examples of B2B Companies Managing Impactful Twitter Profiles
    Using words such as “watch,” “learn,” or  ”ask” engages the audience and leads to valuable interactions. After all, social media is supposed to be used as a conversational tool! 'Nowadays, Twitter, its tweets, and hashtags seem to be everywhere around us. to the masses. Enjoy! . Intel. Followers : 2.9
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, MARCH 24, 2014
    [Conversion, Interactive] How to Prospect Warm, Inbound Leads
    Another important piece of information you should research is the type of relationship your prospect may already have with your client. Take the opportunity to get as much quality information out of your conversations as possible and assess whether the prospect could potentially be a fit for your client’s additional solution.
  • VISIONEDGE  |  WEDNESDAY, MARCH 19, 2014
    [Conversion, Interactive] What Type of Customer Experience Do You Deliver?
    By definition, CX encompasses all interactions across the entire life cycle of the customer relationship. This process helps you understand what it is like for your customer to interact with your business. 'Customer Experience (CX) is one of the most highly discussed topics in organizations today. Experience Impacts Loyalty.
  • MARKETING INTERACTIONS  |  WEDNESDAY, MARCH 19, 2014
    [Conversion, Interactive] Crossing the Chasm: The New Obstacle for B2B Buyers
    They're doing the hard work to create personas, develop content strategy and execute content marketing in a way that moves the needle by building relationships. The attempt to get prospects into sales conversations goes something like this: "I see you downloaded a white paper. At least not within the same organization.
  • THE FORWARD OBSERVER  |  WEDNESDAY, MARCH 19, 2014
    [Conversion, Interactive] The 3 Social Media Networks That Are Best for B2B Marketing
    The greatest benefit of LinkedIn is its ability to make contacts and build relationships. At that point, you will want to take the conversation from LinkedIn to an offline, person-to-person interaction. This allows people to follow and engage with your business, which creates opportunities for relationship building.
  • MARKETING ACTION  |  WEDNESDAY, MARCH 19, 2014
    [Conversion, Interactive] An Act-On Conversation: Jay Hidalgo and Atri Chatterjee Talk Demand Generation, Part 2
    'In a recent Act-On Conversation, Jay Hidalgo and Atri Chatterjee defined demand generation and talked about how personas, sales and marketing alignment, and content marketing are a trifecta for successful demand generation. It’s about really interacting with people right through the entire customer lifecycle. And it was amazing.
  • BLUE FOCUS MARKETING  |  TUESDAY, MARCH 18, 2014
    [Conversion, Interactive] Book Review: The Social Employee (@SocialEmployee) by @TomPick #socbiz #IBM #Cisco #Dell
    Rather than being the end goal, the sale is often the beginning of the true relationship between customers and brands. “Listening to over 25,000 conversations daily produced a wealth of data, but the brand has had to be creative in how it sorts and utilizes this information. Those voices collectively shape the brand.
  • B2B MARKETING MENTOR  |  WEDNESDAY, MARCH 12, 2014
    [Conversion, Interactive] Hire the Right Freelance Writers for Content Marketing
    Blogs, websites and infographics, however, aim to be more accessible and conversational, with the goal of getting readers to engage and interact. content marketing, [which] is intended to drive sharing and conversation with a brand or content creator,” Otis says. But how do you find the right people for the job? Resized.
  • HUBSPOT  |  TUESDAY, MARCH 11, 2014
    [Conversion, Interactive] What Sales Wants From Marketing (Besides More Leads)
    In order to understand what your sales reps hear on the front line so you know what type of collateral to produce, strike up a conversation with your sales team. But there''s a lot of little things you can do right now that''ll help you build a stronger relationship between Marketing and Sales. 'I’m a sales guy. Your Expertise.
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, MARCH 8, 2014
    [Conversion, Interactive] SXSW Preview: Social Technologies and the Universal Customer Profile
    How do you adjust the voice of your brand to fit the conversational norms of different social networks? I’ll be answering these questions among others during a SXSW Interactive presentation this Sunday, March 9th. As a marketer, how would you use this head start to strengthen your relationships with customers? In Austin?
  • WEBBIQUITY  |  TUESDAY, MARCH 4, 2014
    [Conversion, Interactive] Book Review: The Social Employee
    Rather than being the end goal, the sale is often the beginning of the true relationship between customers and brands. “Listening to over 25,000 conversations daily produced a wealth of data, but the brand has had to be creative in how it sorts and utilizes this information. Those voices collectively shape the brand.
  • VISIONEDGE  |  MONDAY, MARCH 3, 2014
    [Conversion, Interactive] Loyalty vs. Retention Measurement
    'Companies who want to retain or expand their relationships with existing customers are finding that measuring and modeling customer loyalty is very valuable. What does your company want from its relationship with customers and why? You may want to engage a number of stakeholders in conversations around these questions.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 3, 2014
    [Conversion, Interactive] 3 essential steps to build a powerful personal online brand
    Social media opens the doors to new relationships but you have to walk through that door and ENGAGE. Once people begin interacting with your content, find new ways to interact with them. Please add to this conversation in the comment section! 'We live in such an amazing time! Ignite the brand. There are 2.1 Related blogs?
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 27, 2014
    [Conversion, Interactive] 6 Lead Scoring Lessons for Better Lead Conversion
    This process must be measured to ensure the leads that are being delivered are actually bringing the sales conversations that are necessary for success. For sales, the context and background of the campaign can help them drive educated and informative conversations with prospects.  The lead scoring caveat. Want to learn more? license.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 27, 2014
    [Conversion, Interactive] The secret ingredient for successful small business blogging
    The interaction between customers and staff is minimal, because lots of chatting is costly. It’s about building relationships with your ideal readers and understanding what they’re struggling with so you can help them realize their dreams. The interaction between customers and staff is minimal, because lots of chatting is costly.
  • HUBSPOT  |  TUESDAY, FEBRUARY 25, 2014
    [Conversion, Interactive] 3 High-Impact Marketing Channels You’re Probably Overlooking
    But no one brain can be a conversion optimizer, designer, and content expert at once. This process leans heavily on consistent relationship-building and continued engagement. Enter content marketing -- a tool for building relationships with an organization’s stakeholders and prospective customers. Women 2.0 Nail it.
  • LEADERSHIP  |  TUESDAY, FEBRUARY 25, 2014
    [Conversion, Interactive] A Social Media Cheat Sheet for the C-Suite
    Understand that social media is two-way; it has to be interactive; a mix of push and pull. Evaluate your aims and objectives – ROI, brand building, relationships, leads, sales, etc. Social media is about conversation, discussion, engagement, interactivity, sharing, and relationship building. right? Get visual.
  • 3D2B  |  TUESDAY, FEBRUARY 25, 2014
    [Conversion, Interactive] B2B Lead Nurturing: Which Works Best? Direct Mail, Email or Phone?
    If you want to maximize your sales conversion rates, start by picking up the phone. The key to lead nurturing and conversion is to focus on the prospect, their problem, and helping them to find a solution. The closer you can come to interacting directly with someone, the deeper your mutual understanding will be. Lead Nurturing
  • WRITTENT  |  MONDAY, FEBRUARY 24, 2014
    [Conversion, Interactive] Inbound Marketing vs. Content Marketing – What’s the Difference?
    Over the past 20 years, the internet has slowly overtaken the way consumers interact with brands. An advanced inbound marketing program will include data-based customer models, the application of decision science in order to progressively profile leads, and things like marketing experiments for conversion optimization. Caution.
  • VERTICAL RESPONSE  |  THURSDAY, FEBRUARY 20, 2014
    [Conversion, Interactive] 5 Webinar Mistakes to Avoid
    demo belongs at the bottom of the funnel, after a relationship with contacts is established and a purchase is being considered. Mistake #4: Making little use of interactive tools. The reason to host a webinar is to boost engagement and conversation. Otherwise, make your webinar interactive and engaging.
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 20, 2014
    [Conversion, Interactive] Optimize the Sales Funnel with Lead Scoring
    This gives your sales and marketing teams a powerful tool for effectively managing leads, nurturing relationships, shortening conversion timeframes, sharing intelligence, and increasing sales. This is usually explicit information that you could gather in a form, interview, survey, or direct interactions. What Is Lead Scoring?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 19, 2014
    [Conversion, Interactive] Think B2ME: 5 Keys To Adapting Your Personalized Marketing Playbook
    Today’s “relationship economy” requires marketers to rethink engagement and based on context and relevance, according to Juniper Networks CMO Brad Brooks. When you can start to [personalize] your product and marketing, and how you communicate to customers, you can start to have a relationship,” Brooks noted in his keynote presentation.
  • AD YOUR COMMENT HERE  |  WEDNESDAY, FEBRUARY 19, 2014
    [Conversion, Interactive] Google+ Hangouts: The Future of Live Broadcasting [Event Summary] #SMWNYC #SMWGoogle
    Google has been working to make Hangouts a 21st-century broadcast platform that anyone can use to live stream conversations to the world. They also added a Q&A feature , which allows an unlimited number of audience members to engage in the conversation beyond the 10 people allowed inside the Hangout. Panel Description: .
  • HINGE MARKETING  |  WEDNESDAY, FEBRUARY 19, 2014
    [Conversion, Interactive] Creating Content that Converts: Five Online Lead Generation Tools for Tech Firms
    The potential client gets an in-depth look at an issue that they might otherwise ignore due to time or financial constraints, and you get to establish a close relationship with a firm who can tangibly benefit from your services. The relationship you’ve forged remains, boosting your reputation and potentially generating referrals.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 19, 2014
    [Conversion, Interactive] How SMB eCommerce retailers can turn everyday challenges into sales
    How to help online retailers engage their customers with quality content from first interaction to checkout. It measures the total contribution for each of the primary sales channels by looking at both “assists” and “last-touch” conversions. She returns via that email and purchases: Paid search receives a conversion “assist.”.
  • SALES CHALLENGER  |  MONDAY, FEBRUARY 17, 2014
    [Conversion, Interactive] One Way to Take Control of Price-Driven Sales
    But all too often reps take the opposite approach when facing price-driven commercial conversations. And, given what we know about today’s world of sales , it should not come as surprise that this strategy only leads to customers controlling the interaction which means indecision, lost deals, or at best, marginless business.
  • MARKETING ACTION  |  MONDAY, FEBRUARY 17, 2014
    [Conversion, Interactive] Digital Marketing Glossary, Part 1
    sales and marketing) interact. Buyer’s journey :  Vendor-customer interactions used to be framed from the sales perspective, often termed the “sales funnel.” The marketing goal of a CTA is to prompt a user to click and continue down a conversion funnel. 'Guilty as charged. Here’s Part 1, A through D. that have value.
  • HUBSPOT  |  THURSDAY, FEBRUARY 13, 2014
    [Conversion, Interactive] Why the Best Marketing Teams Embrace Process
    By using this process (and tools like Unbounce), KISSmetrics was able to increase its webinar sign-up conversion rates 40-80%. At its simplest level, it''s about building a relationship with reporters and having a steady drumbeat of story pitches that fit the message the company wants to portray. The Science Behind Process.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 12, 2014
    [Conversion, Interactive] 3 Ways Life Sciences Marketers Can Benefit From Automated Marketing
    sales and marketing executives at large pharmaceutical companies, and found that about one in four of all interactions over the past two years have been digital in nature. That is expected to increase by 26% over the next two years, meaning that by 2016 about half of prescriber interactions will be digital and non-personal in nature.
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