• CHIEFMARTECH  |  TUESDAY, FEBRUARY 9, 2016
    [Conversion, Interactive] What to expect when you’re expecting #MarTech next month
    The conversations over a meal, or a drink, or just with the person sitting next to you can open new doors and new ideas. Integration with the enterprise will matter much more in advertising’s future than ad agency relationships. We’re 6 weeks away from the next MarTech conference in San Francisco. Siri anyone? And all that?
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Conversion, Interactive] Quantifying the Value of Social Media Engagement in B2B Marketing
    Complex Sale ˆ Information is Power ˆ Complex Offerings ˆ Personal Relationships ˆ Less Visibility on Pricing ˆ Fewer Buyers ˆ Multiple Decision Makers ˆ Third-Party Influencers Nuances of a B2B sales. to be influenced by conversations with, colleagues, friends, family, competitors, former/current customers, competitors, and each other.
  • SCRIPTED B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Conversion, Interactive] The Ultimate Guide to Building a Content Marketing Team
    interact with your. relationships with them. Establish thought leadership within the following targeted conversations/themes: 3. CONVERSION RATES IMPROVE CUSTOMER SERVICE. 1 PLAYER. PLAYER THE ULTIMATE GUIDE TO. Editor-in-Chief: Nicole Karlis, Content Manager Contributing Editor: J.D. Introduction. by J.D. The First Step?
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Conversion, Interactive] Creating Ideal Customers: Personalize Every Experience to Increase Engagement, Advocacy, and Revenue
    view of customer interactions across their brands. conversations and relationships that drive revenue. engagement, accelerate conversion, and improve retention. 3. conversations, discussions, and connections on social networks. Boost in Conversions. Creating Ideal. As they embark on the journey to. Increase.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Conversion, Interactive] Marketing Automation Simplified
    understanding of how data can fuel the delivery of meaningful interactions. Buyers demand and deserve value-based interactions across all points of engagement. They do, however, seek informative interactions to support their search. centric conversations. Conversion. language when interacting with prospects.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Conversion, Interactive] Digital Body Language: Reading and Responding to Your Prospects’ Digital Buying Behavior
    online world has transformed into an interactive process driven by the customer, not the vendor. sales and rooted in face-to-face interactions. These skills and measures are no longer enough to provide value-based interactions. increase lead conversion rates, shorten sales cycles, and improve win rates. involved. table.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Conversion, Interactive] Grande Guide to Lead Scoring
    Performance Metrics Average Performance Best-in-class All others Lead qualification rate 35% 22% Forecast accuracy 32% 21% Marketing effectiveness 31% 21% Sales effectiveness 30% 15% Lead conversion rate 28% 19% Response rate 27% 20% Pipeline thickness 27% 12% According to Aberdeen Research, companies that get lead scoring right. series.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Conversion, Interactive] Grande Guide to B2B Blogging
    interact with you and your brand. Continual interaction is a key to shortening lengthy sales. and attributes: they’re relationship-driven, deal with. is much longer and more relationship-focused for. RELATIONSHIPS You might not be able to visit customers as frequently. relationship within the community.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Conversion, Interactive] The Ultimate Guide: Getting started with Social Selling
    relationship with one decision maker—is becoming less. relationships. Insights gained from social conversation help to. generate lead lists • Create warm introductions and better relationship- building through social networking Results: • Establishing relationships through shared connections. what to want. They’re.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Conversion, Interactive] B2B Marketing Trends for 2016
    But as B2B buyers complete more of their journey before ever interacting with a. To be effective in the coming year, B2B marketers will identify, incentivize (creatively) and build relationships with the most influential voices in their industries. Build valuable and long-lasting relationships with. customer relationships.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Conversion, Interactive] B2B Marketing Trends for 2016
    But as B2B buyers complete more of their journey before ever interacting with a. To be effective in the coming year, B2B marketers will identify, incentivize (creatively) and build relationships with the most influential voices in their industries. Build valuable and long-lasting relationships with. customer relationships.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Conversion, Interactive] B2B Marketing Trends for 2016
    But as B2B buyers complete more of their journey before ever interacting with a. To be effective in the coming year, B2B marketers will identify, incentivize (creatively) and build relationships with the most influential voices in their industries. Build valuable and long-lasting relationships with. customer relationships.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 8, 2016
    [Conversion, Interactive] The Fundamentals of Increasing Web Traffic from Social Media
    plethora of potential buyers interact every day on social channels, and the companies that are engaging them are drawing them to their websites. While it can be a little bit of a hassle to deal with spammers, you want to invite prospects to respond to your content as part of an evolving relationship. So, why not you? The result?
  • BIZIBLE  |  THURSDAY, FEBRUARY 4, 2016
    [Conversion, Interactive] 9 Reasons B2B Sales Teams Are Huge Fans of Marketing Attribution
    Without a clear picture of how a lead has come through the pipeline, it’s difficult to properly tailor conversations. Marketing touchpoints are interactions that prospects, leads, or opportunities have with a company’s marketing activities (views, clicks, downloads, calls, etc). How does attribution change how the sales team sells?
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 3, 2016
    [Conversion, Interactive] How to earn customer loyalty in the age of chat
    That’s probably because until recently, my digital interactions with brands have been less than satisfying. Interactions with three companies – Microsoft, Verizon Wireless, and Southwest Airlines – have shown me how they are making smart use of digital customer service. In a way, this surprised me. ” Wait.
  • HUBSPOT  |  THURSDAY, JANUARY 28, 2016
    [Conversion, Interactive] 3 Emails Your School Should Send to Improve Application and Enrollment Rates
    At HubSpot, we recommend progressive profiling to make our forms easy for people to fill out , while gathering ever-more valuable intelligence about prospects at each and every conversion. We know that forms with fewer fields have higher conversion rates. Of course, getting a prospective student's email is just the first step.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 27, 2016
    [Conversion, Interactive] How to Evolve Your Prospect Management in a Predictive World
    As account-based marketing gains steam, it’s important to note that this universe encompasses more than your current CRM (customer relationship management) or marketing automation platform (MAP) customer database; it includes external signals and net new accounts you should be targeting. The current state of disconnect. Lead Management b2b
  • HUBSPOT  |  WEDNESDAY, JANUARY 27, 2016
    [Conversion, Interactive] The 10 Most Common Interview Questions (And How to Answer Them Perfectly)
    But love 'em or hate 'em, those tried-and-true interview questions still make their way into even seasoned interviewers' candidate conversations. So maybe you highlight that you're great at building relationships, and talk about how you've done that in the past. Where do you see yourself in five years? No sweat. No tears. question.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 26, 2016
    [Conversion, Interactive] 30 B2B Social Media Tips for 2016
    We are interacting with humans and we can’t forget that. 2.  According a study from TrackMaven, use of the word “please” was found to be an effective CTA, nearly doubling the average number of interactions on a post. As social media has grown, so has the opportunity for businesses to reach customers and potential customers.
  • 6SENSE  |  TUESDAY, JANUARY 26, 2016
    [Conversion, Interactive] Forrester Report: 3 Pillars of B2B Marketing’s New Mission
    According to Forrester, all of these developments add up to a lot of change: B2B marketers will have to accept a fundamentally different role in the modern enterprise, reimagine their relationship with sales and change their approach to demand generation. To wrap up 2015, Forrester Research, Inc. Latest
  • HUBSPOT  |  MONDAY, JANUARY 25, 2016
    [Conversion, Interactive] Want to Be Less Awkward Around Your Boss? Try These 11 Tips
    Navigating your relationship with your boss can prove complicated for anyone -- from the graceless (like me) to the smoothest of smooth talkers. To develop a rewarding and productive relationship with them, you've got to find a way to overcome those confusing non-verbal cues, painfully awkward silences, and overly formal conversations.
  • AMPLIFINITY  |  FRIDAY, JANUARY 22, 2016
    [Conversion, Interactive] Small & medium Telecom businesses become tele-competitive with referrals
    Customer relationship revolution capitalized on with referral programs. RingCentral delivers cloud business communication solutions with a relationship focused sales approach. The success of their business depends on keeping every interaction extremely personalized. The next step to relationship building sales – referrals.
  • WEBBIQUITY  |  FRIDAY, JANUARY 22, 2016
    [Conversion, Interactive] Going Old School: Five Tried and True Sales Methods You Should Still Be Using in the 21st Century
    Every action, word, and interaction with people goes into the lasting impression you make on them, whether or not it happened during the workday. You never know when a new opportunity to establish or nurture a relationship is going to crop up. Guest post by Tim Brown and Dan Streeter. Make no mistake; the world of sales is changing.
  • HUBSPOT  |  THURSDAY, JANUARY 21, 2016
    [Conversion, Interactive] 10 Planning Tips to Prevent a Wasted Marketing Investment
    Knowing your audience is critical to establishing a mutually beneficial relationship between you and them, and relationships are what get your prospects to become happy, returning customers. And remember - personas shouldn’t be based on a few guesses, but instead historical interactions and research. It’s that simple. Business
  • HUBSPOT  |  THURSDAY, JANUARY 21, 2016
    [Conversion, Interactive] How to Be an Amazing Mentor: 12 Ways to Make a Positive Impact on Others
    mentor/mentee relationship can last for years, or it can last one coffee date. It can also be a one-off or short-term relationship, like when someone needs help working through a specific problem -- such as a career transition or a problem with a coworker or manager. mentor/mentee relationship is a very personal one.
  • SYNECORE  |  WEDNESDAY, JANUARY 20, 2016
    [Conversion, Interactive] 8 Ways to Improve Your Online Content Marketing
    Yes, we still have eBooks, blogs, and whitepapers, but even they are getting more visual and interactive. In the midst of such a content cataract, the question on everyone’s mind is numbingly simple but profoundly important: how do I improve my online content marketing? Good question. Isn’t it your lucky day. Ok, enough chatter. Let’s dig in.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 20, 2016
    [Conversion, Interactive] How long should your online business video production be?
    As most B2B sales need human interaction, once that prospect is talking to you in person, their research continues. B2B promotional videos has the ability to be both a customer acquisition, conversion, and retention tool. But what is the optimal length of an online business video production ? Will people watch more than 30 seconds?
  • 3D2B  |  TUESDAY, JANUARY 19, 2016
    [Conversion, Interactive] How to Maximize Results from the Most Effective B2B Content Marketing Tactic
    Think about who you want your company representatives to interact with at the event. You may have some ideal prospects and key customers with whom you’d like to deepen your relationship. “Productivity is never an accident. It is always the result of a commitment to excellence, intelligent planning, and focused effort,” Paul. J.
  • ACT-ON  |  MONDAY, JANUARY 18, 2016
    [Conversion, Interactive] Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year
    with the goal of attracting new customers, retaining current ones and increasing the value of existing customer relationships. Smart agencies take that into account and create interactive marketing activities that are specialized and optimized for delivery to mobile devices. INTERACTIVE CONTENT (Invite audiences to play along!).
  • CHIEFMARTECH  |  TUESDAY, JANUARY 12, 2016
    [Conversion, Interactive] Announcing the 2016 Stackies to be awarded at MarTech
    Since I am a co-founder at ion interactive , we sadly aren’t eligible to win a Stackie. At any point, a marketing conversation can turn into a personal selling conversation — yet marketing still continues even when you cross that line. I’m excited to announce the second annual Stackies awards. Ready?
  • HINGE MARKETING  |  TUESDAY, JANUARY 12, 2016
    [Conversion, Interactive] David and Goliath – Disruptive Growth Through Effective Online Marketing
    Speaking of those competitors, it is also crucial to understand where and how they are interacting with your audiences. Start the conversation: Your engagement model. Its all about people and relationships. We all have to start somewhere. Everyday is an epic battle against the goliaths in your market for you and your team.
  • HUBSPOT  |  MONDAY, JANUARY 4, 2016
    [Conversion, Interactive] 4 Challenges Facing Nonprofit Marketers in 2016 (And How To Beat Them)
    Rather, incorporate social media interaction into your existing staff’s duties. Converting donors is less about persuasion and more about relationship building — much like dating. The same principles apply to the organization/supporter relationship. To achieve both in 2016, marketers will need to become more savvy than ever.
  • HUBSPOT  |  FRIDAY, JANUARY 1, 2016
    [Conversion, Interactive] Want to Become More Emotionally Intelligent? Here Are 9 Things You Can Do
    But if you don't, you'll miss out on the valuable information emotions can teach us, and the meaningful relationships you can build as a result. Every time they interact with someone, they're able to uncover the emotional pieces that are missing from what a person actually says out loud. Effective Relationship Management.
  • HINGE MARKETING  |  THURSDAY, DECEMBER 31, 2015
    [Conversion, Interactive] Best Website Techniques for Greater Online Lead Generation
    Our experience has been that there is a direct correlation between website traffic and the number of conversions and leads a website generates. The more direct and personal the interaction the closer you are to closing a deal. Generating new leads is among, if not at the top, of most Marketers priorities, this has not changed.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 30, 2015
    [Conversion, Interactive] Five often-overlooked reasons senior executives should use social media
    We constantly seek connection points in all our interactions because they create a foundation for trust. The same applies to online interactions, and that’s why social networks can be so powerful for executives. These connection points are built-in conversation starters. “I don’t have time to build my LinkedIn profile.
  • HUBSPOT  |  SATURDAY, DECEMBER 26, 2015
    [Conversion, Interactive] A Guide to Active Listening: How to Earn People's Trust Using Your Ears
    Gordon’s company, Gordon Training International, has taught thousands of people to build more effective relationships through active listening, among other skills. Here’s what a very early conversation might sound like. They end up taking the conversation in a direction that loses the prospect’s interest. Salesperson : Okay.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 23, 2015
    [Conversion, Interactive] Customer journey: a new field for innovation
    Consumers base their decisions on interactions across multiple media types, devices and locations. This creates a challenge for marketers and brands to interact at important moments that might influence buying decisions. In reality, people interact with software like it’s a human. These are: Self awareness. Self regulation.
  • HINGE MARKETING  |  TUESDAY, DECEMBER 22, 2015
    [Conversion, Interactive] 5 Ways AEC Marketing Professionals Can Make an Impact on an Organization’s Bottom Line
    Scheduling regular check-ins also helps you better anticipate issues and increase trust in your working relationships. Google Analytics or other similar software can help you understand how visitors interact with your firm’s website and social media channels. It’s a hyper-competitive marketplace. Gather your champions.
  • BUZZSUMO  |  MONDAY, DECEMBER 21, 2015
    [Conversion, Interactive] 50 Things We Learnt About Content Marketing This Year
    This is important as buyers are having less contact with companies and initial relationships are often built through content including webinars. Image posts on Facebook get 179% more interactions than the average Facebook post. more interactions than the average Facebook post. At BuzzSumo we love research and data. Altimeter ).
  • SYNECORE  |  TUESDAY, DECEMBER 15, 2015
    [Conversion, Interactive] 5 Proven Digital Marketing Strategies for Small Businesses in 2016
    If you’re seriously considering a move to inbound, it’s much easier to manage inbound marketing campaigns with some type of all-in-one marketing automation software, which has built-in web, social, customer relationship management (CRM), and content management software (CMS) functions. Let me explain. Small Business Rules. According to U.S.
  • FATHOM  |  TUESDAY, DECEMBER 15, 2015
    [Conversion, Interactive] Men and Women, Sharing and (Not) Sharing Alike
    Men are from Mars, women are from Venus … so says John Gray’s best-selling relationship book. Its analysis of 250 million monthly interactions on major online publishers illustrates the differences between what gets shared on male-oriented websites vs. female-oriented websites. They most certainly do. What men want.
  • HUBSPOT  |  SATURDAY, DECEMBER 12, 2015
    [Conversion, Interactive] 16 Creative Email Subject Lines To Help You Restart Stalled Conversations
    Just because someone opened and responded to your first email doesn’t mean you’re guaranteed to keep the conversation going. Below are 16 email subject lines you can use to restart a stalled conversation without getting lost in the noise. 16 Creative Email Subject Lines That Restart Stalled Conversations. 1) “Closing the loop”.
  • HUBSPOT  |  FRIDAY, DECEMBER 11, 2015
    [Conversion, Interactive] Social Media for Homebuilders: 10 Great Brands to Follow
    The more a user views this social media platform, however, the more the company gains a sort of brand leadership relationship with the potential client. Treat social media as an opportunity to have conversations with people you may not reach on a daily basis. Another way to interact with users on Houzz is through responses to comments.
  • LEADERSHIP  |  FRIDAY, DECEMBER 11, 2015
    [Conversion, Interactive] Interesting Infographics: 11 Ways to Drive Sales With Content Marketing
    This infographic designed by Clearvoice offers 11 tips for building a robust and holistic content marketing strategy that is more likely to earn you conversions. Consider collaborating on an interactive app or quiz. Work on building relationships with industry influencers by providing value. Not bad, right? Stick to the Funnel.
  • FATHOM  |  FRIDAY, DECEMBER 11, 2015
    [Conversion, Interactive] Move Forward Faster with Five Rs of Social Selling
    Want to start your customer relationships off on the right foot? Relationships Matter. Adopting a Social Selling strategy can help you find the right prospects, learn more about their interests and intent, and plant the seeds of a fruitful relationship. Your meeting conversion rates will skyrocket.). Relationships.
  • BIZIBLE  |  THURSDAY, DECEMBER 10, 2015
    [Conversion, Interactive] 4 Marketing Strategies That Turned Act-On Into One of the Top 5 Fastest Growing Marketing Companies
    SDRs are the first point of verbal interaction with a customer and mold the customer’s introduction and perception of the company. If sales reps are saying THIS is the right messaging and it’s helping them have quality conversations with prospects, then you’re on the right track. Monday, Dec. 11 with Liz Pearce, CEO of LiquidPlanner.
  • LEAD LIAISON  |  THURSDAY, DECEMBER 10, 2015
    [Conversion, Interactive] Convert Visitors into Loyal Customers
    In order to increase conversions and boost profit levels, it is essential for brands to learn how to convert more of those casual visitors into loyal customers. As advanced as technology has become, relationships are still one of the primary drivers that can encourage a prospect to choose one brand over another brand.
  • KAON  |  WEDNESDAY, DECEMBER 9, 2015
    [Conversion, Interactive] Marketing In 2016–And Beyond–Will Be All About Value
    When engaging with prospects or customers at an offline event, digital solutions allow for an interaction that ensures relevance, so that each “user” has a unique dialogue tailored to his specific needs–focusing on the value of the company’s solutions to that person’s (or group’s) challenges and requirements. The Digital Core.
  • VERTICAL RESPONSE  |  TUESDAY, DECEMBER 8, 2015
    [Conversion, Interactive] Top Marketing Trends in 2016 and What They Mean for Your Small Business
    Conversely, if you’ve been lax about social media marketing, or worse, have negative reviews crowding cyberspace, social network search capabilities won’t help your overall marketing efforts. It can also foster interaction between your business and customers by allowing them to post questions and comments on your video.
  • VERTICAL RESPONSE  |  TUESDAY, DECEMBER 8, 2015
    [Conversion, Interactive] Top Marketing Trends in 2016 and What They Mean for Your Small Business
    Conversely, if you’ve been lax about social media marketing, or worse, have negative reviews crowding cyberspace, social network search capabilities won’t help your overall marketing efforts. It can also foster interaction between your business and customers by allowing them to post questions and comments on your video.
  • HUBSPOT  |  FRIDAY, DECEMBER 4, 2015
    [Conversion, Interactive] 7 Essential Metrics Healthcare Marketers Need to Focus On
    However, with digital marketing, you can actually track a lead from a PPC ad to a landing page conversion to becoming a patient. The level of service and treatment they receive can make or break your relationship with them. Which ones have a higher lead-to-customer conversion rate? How much does it cost to acquire a new patient?
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 3, 2015
    [Conversion, Interactive] Tips & Tricks to Leverage the Powerful Combination of Print and Digital
    Integrating print and technology improves targeting, enhances personalization, and increases conversions.” They serve as an essential leave-behind, so use them as an opportunity to promote social interaction. His customers found that doing this made a huge impact on increasing their conversions. annually worldwide.
  • VIDYARD  |  WEDNESDAY, DECEMBER 2, 2015
    [Conversion, Interactive] Vidyard Gains Momentum Among Marketo Users
    These customers are already using video analytics to boost conversion rates and generate more pipeline, while new technologies like personalized video and live streaming – both fully integrated with Marketo – offer new ways to attract, engage, qualify and convert buyers faster than ever.”. Gainsight. Insight. ” Taulia. About Vidyard.
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 2, 2015
    [Conversion, Interactive] 5 Ways to Build Lasting Client Relationships
    Client relationships, like any relationship, take time to build. And to provide a great level of service, you must have great client relationships. Firms will often miss the mark on developing client relationships when their primary focus is more on “closing the deal” or increasing revenue. How Hinge Can Help.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 1, 2015
    [Conversion, Interactive] 5 Reasons Why Video Is Your New Secret Weapon
    We’re often drawn to people that we see more, and interactions don’t even have to be positive to have this effect. Most importantly, it allows you to have a face-to-face conversation with your prospects anytime (even if that face-to-face is happening asynchronously). So how does this tie into sales and marketing? If Scale Your Message.
  • SOCIAL MEDIA B2B  |  TUESDAY, DECEMBER 1, 2015
    [Conversion, Interactive] 5 Mistakes Every B2B Company Is Making On Facebook
    Getting people to like your page is one thing; getting them to stick around and interact with your posts is another. Remember this rule when your posting, and your customers will be more likely to interact with your posts. Tagging well-known industry experts brings them into the conversation and offers readers new perspectives.
  • AMPLIFINITY  |  MONDAY, NOVEMBER 30, 2015
    [Conversion, Interactive] Prompt your prospects’ referral passion: Part 2
    personalized buying experience – While your prospect knows who referred them and has a pre-established relationship with them, most of the time they need more than just the referral to become a customer. Your referral program needs to be equipped to handle every type of referral interaction. Specifically: I want you to want me.
  • LEAD LIAISON  |  TUESDAY, NOVEMBER 24, 2015
    [Conversion, Interactive] Why Your Website Needs to Be More Engaging to Convert
    Today, your prospects expect your brand to express interest in them by extending ongoing interaction, both via social media as well as your website. While your brand may have more competition online, learning how to engage your customers with personalized content can help you increase your conversion rate and bottom line.
  • ACT-ON  |  MONDAY, NOVEMBER 23, 2015
    [Conversion, Interactive] Dear CMO Part II: Place the Voice-of-the-Customer at the Center of All You Do
    We see that organizations who use these approaches are creating and delivering content in new ways, ensuring more relevant outcomes, generating more meaningful interaction, and expanding sales with their targeted customers. The discussion is often around impressions, clicks, likes, and similar measures, rather than conversion and sales.
  • HUBSPOT  |  FRIDAY, NOVEMBER 20, 2015
    [Conversion, Interactive] 13 Tried-and-True Lead Generation Ideas (And the Numbers Behind Them)
    For relatively little effort I could create something that both delivered on that value plus helped me begin new, potential relationships to benefit both parties into the future. great example of this method in action comes from the folks at Interact. Every time we ask people to sign up for our newsletter we get no conversions.
  • ACT-ON  |  FRIDAY, NOVEMBER 20, 2015
    [Conversion, Interactive] How to Apply Lifecycle Marketing for Your Agency Clients
    If you choose an open marketing automation platform, you’ll have the flexibility to add whatever tools you need (or that your client asks for) with ease, including a customer relationship management (CMS) system, or a business intelligence (BI) system. You want to keep your client top-of-mind with those buyers, and deepen the relationship.
  • BIZIBLE  |  THURSDAY, NOVEMBER 19, 2015
    [Conversion, Interactive] 52 MarTech and Marketing Ops Champions You Need to Follow
    Founder of WiderFunnel, the Conversion Optimization company | Author of You Should Test That! Ion interactive co-founder | President & CTO | Agile marketing advocate | Chair of #MarTech Conference | Author of the Chief Marketing Technologist blog. Gary Katz, @garymkatz. Chris Garrett, @chrisgarrett. Lynette Young, @LynetteRadio.
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 19, 2015
    [Conversion, Interactive] What B2B Marketers Can Learn About Buyers Without Trying Too Hard
    In personal relationships, we use body language, tone of voice, micro expressions, actions, and other intangibles to infer someone’s perspective, attitude, intent, and desires. There are ways we can learn about our prospects and buyers to improve opportunities for consideration and conversion. What’s The Complexion Of Your Market?
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 19, 2015
    [Conversion, Interactive] [Ebook] Have Your Lunch–And Have Time To Eat It—4 Reasons Why You Should Consider Marketing Automation
    By creating a more relevant user experience, you will increase engagement and conversions. These capabilities allow you to create more of a dialog with your customers, versus a one-way, mass-message based interaction. 3. Author: Heidi Bullock Let’s face it. As a marketer, your life is pretty great. Oh, sorry…I guess I was dreaming.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 18, 2015
    [Conversion, Interactive] Scale Your Content Across the Globe with Oracle Content Marketing's Translation Management
    For those organizations that have implemented a localization tool, there is still the challenge of supporting customer interactions across all channels. Our customers can now streamline their localization processes while driving engagement and conversion opportunities. Product News
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 18, 2015
    [Conversion, Interactive] Drive Mobile Engagement With In-App Messaging
    Once a consumer downloads an app they have an affinity for, they expect to have an interactive and personalized app experience. Marketers need to focus on targeted engagement and build a high-value relationship with their app users from the moment they download the app. Product News
  • HUBSPOT  |  TUESDAY, NOVEMBER 17, 2015
    [Conversion, Interactive] 10 Tactics Marketers Can Take to Improve Their Relationship with Sales
    Your relationship with sales isn’t just about a simple lead hand-off—it’s the foundation of your company’s revenue growth. In order to improve your relationship with sales (and vice versa), you should consider using these ten tactics. They know who the buyers really are because they’ve had one-to-one interactions with them.
  • HUBSPOT  |  TUESDAY, NOVEMBER 10, 2015
    [Conversion, Interactive] Want to Grow Your SaaS Company? Track These 12 Marketing Metrics
    But what percentage of them actually interact with your site and become a qualified lead? Once you know this number, you can use A/B testing software to run experiments that can influence your conversion rate. In doing so, I've found that these metrics function much like a scorecard for marketing. This quarter? This year? that’s great.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 9, 2015
    [Conversion, Interactive] Automotive: an industry ready for advocacy and experience innovation
    In the case of automotive, the industry’s marketing support has limited innovation at least in part due to self-interest, stagnant relationships, and complacency. The impressions and relationships these customers experience can last a lifetime. But they can’t stop there! Now, ready for the 600 pound Gorilla in the room? Like this post?
  • ACT-ON  |  MONDAY, NOVEMBER 9, 2015
    [Conversion, Interactive] Dear CMO, Part 1: Why Your Content Misses the Mark
    Addressing these will help to better engage the eyeballs and garner the clicks, shares, engagement, and ultimately conversion in the form of sales. And it is the last of these – conversion – that we argue is the ultimate (but often most elusive) measure of success when it comes to content investments today.  . Who builds it. Surprised?
  • NUSPARK  |  FRIDAY, NOVEMBER 6, 2015
    [Conversion, Interactive] Why Marketing Automation Does Not Work
    By definition, you only converse with them once you’re in touch with them. These emails are designed to nurture relationships and build trust with people who are not ready to buy now, but may be in the future. Alternatively, you can base segmentation on how your leads interact with your emails, website and social media conversations.
  • THE FORWARD OBSERVER  |  WEDNESDAY, NOVEMBER 4, 2015
    [Conversion, Interactive] 13 Lucky Takeaways from HubSpot’s 2015 State of Inbound Report
    Conversely, sales will agree to a certain speed and depth of lead follow up that makes economic sense. HubSpot defines social selling as “when salespeople use social media to interact directly with their prospects. CRM stands for Customer Relationship Management. Get lucky with HubSpot's State of Inbound Report. Marketing.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 3, 2015
    [Conversion, Interactive] 5 Easy Tools for Social Selling Success
    Allowing you to track keywords and conversations across more than twp million channels, UberVU makes it easier than ever to discover important discussions and important customers across the internet. From social to industry publishes, to niche blogs, UberVU helps you pinpoint potential customers and conversations at exactly the right time.
  • CONTENT STANDARD  |  MONDAY, NOVEMBER 2, 2015
    [Conversion, Interactive] No. 6 Trend: A Roadmap for Investing in Marketing Technology in 2016
    You can get a refresh on the 6 content marketing trends to watch , and dive into content promotion , interactive storytelling , episodic content marketing , fringe social media platforms , and influence marketing , too. Technology covers a wide range of stuff we use today. The smartphone in our pocket. The Biggest Disruption, Obviously.
  • HUBSPOT  |  FRIDAY, OCTOBER 30, 2015
    [Conversion, Interactive] 3 Scary Fears You Need to Overcome To Experience Amazing Inbound Results
    Tools like Sidekick can help your team be more proactive and responsive, and spend less time on admin tasks so they can focus on building relationships and closing deals. Tracking metrics like traffic, leads, and conversion rates is important - but tying those numbers to an impact on sales is even more powerful. Inbound Marketing
  • CMO ESSENTIALS  |  WEDNESDAY, OCTOBER 28, 2015
    [Conversion, Interactive] What’s the Deal with CMO.Deloitte.com?
    Our conversation went as follows: What was the thinking behind the launch of CMO.Deloitte.com? They crave thoughtful content they can share internally, as well as the opportunity to participate in the conversation. Every touch point with clients and interaction in the marketplace creates a brand experience. Thanks!
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 28, 2015
    [Conversion, Interactive] 4 Things Online Dating Has Taught Me about Personalized Marketing
    When I got out of my last relationship, my boss suggested that the best thing I could do was throw myself into my work. As a veteran of dating apps Tinder, Hinge, Coffee Meets Bagel, and Happn, I have learned a thing or two about building relationships. Or—maybe most importantly—what NOT to do when trying to build a relationship.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 28, 2015
    [Conversion, Interactive] How to Be More Likeable: 7 Tips Anyone Can Try
    Whether you're managing a group of people or looking to work your way up through the ranks, your ability to form positive relationships will make it that much easier. Point being, likeability has a lot to do with the interactions people have -- or don't have -- with you. Likeable people tend to have that effect on us. How rude.
  • VISUALLY  |  TUESDAY, OCTOBER 27, 2015
    [Conversion, Interactive] Making the Case for Content Marketing: Research & Statistics
    The good news is that your audience is more willing to develop a relationship with you via your content. Further, website conversion rates are almost 6 times higher for content marketing adopters versus non-adopters. As the digital landscape evolves, it can be hard to stay on top of the best ways to reach your target market.
  • CONTENT STANDARD  |  MONDAY, OCTOBER 26, 2015
    [Conversion, Interactive] No. 5 Trend: The Ins and Outs of Influencer Marketing in 2016
    This is the second-to-last installment of my 6 trends to watch in content marketing series, and follows articles on content promotion , interactive storytelling , episodic content , and fringe social media platforms. However, between August 24 th and 30 th , the brand saw a massive spike in mentions and conversation. Such sad sacks.”
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 26, 2015
    [Conversion, Interactive] 4 Simple Metrics to Prove the Value of Your Social Media Marketing Strategy
    The primary function of social media is to have engaging conversations with your audience. If It could also be the result of a longer term relationship, such as signing up for a newsletter and converting at a much later date after many other interactions.  Period. Engagement Rate. Amplification Rate. This is brilliant marketing. Now
  • OPENTOPIC  |  FRIDAY, OCTOBER 23, 2015
    [Conversion, Interactive] The Transaction Machine: Build Your Content Strategy for Transactions
    This week, we talked about creating a content marketing strategy that resonates with your audience and generates conversions. Your content can bring in more traffic, but if you don't have a plan for capturing user intent and developing a closer relationship, the traffic means nothing. Here's how the conversation went.
  • CHIEFMARTECH  |  FRIDAY, OCTOBER 23, 2015
    [Conversion, Interactive] Here’s just a taste of what transpired at MarTech Europe this week
    Matt Lerner , the London distro partner for 500 Startups, chatted with his growth hacker colleagues around the world and came up with a Top 10 list of cool marketing tools that his firm’s fast-moving start-ups use to drive growth in lead generation, web traffic, conversion optimization, and email marketing. ” I had to look it up.)
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 15, 2015
    [Conversion, Interactive] How B2B Marketers Can Build Meaningful Customer Relationships In 3 Steps
    Conversely, being memorable and useful are characteristics of a brand full of promise. They aren’t the basis for a customer relationship. Steps To Build Trust for More Meaningful Customer Relationships. Interaction, done well, can be an open doorway leading to favorable impression. Be likeable by being helpful.
  • NUSPARK  |  TUESDAY, OCTOBER 13, 2015
    [Conversion, Interactive] The Relationship between Social Influence and Customer Experience
    Everybody wants thousands of raving fans singing their praises on social channels, but few are willing to do the real work that advocacy (and influence) requires—relationship building. Well, there’s no magic formula.  It’s relationships that matter most, and those take some work. Who influences you, and whom do you influence?
  • ACT-ON  |  MONDAY, OCTOBER 12, 2015
    [Conversion, Interactive] How to Fail at Content Marketing? Make it Advertising
    We spew information about our product or service and call everyone who interacts with it “qualified.”. Frankly, this ruins the experience for our audience and costs us the relationship. Marketers compete to provide meaningful solutions and earn a chance at a sales conversation. See it as a relationship, not a transaction.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 8, 2015
    [Conversion, Interactive] Facebook Integration a Win-Win for Consumers and Marketers
    From there, they can orchestrate interactions and messaging for that customer across email, mobile, and social experiences. For companies, they can plan on higher conversion rates if they can gain the ability to have that 1:1 relationship and grow their email list. First, they click on a call-to-action in the ad. Product News
  • VISUALLY  |  TUESDAY, OCTOBER 6, 2015
    [Conversion, Interactive] 7 Keys to Giving Effective Feedback to Creatives
    Even if the feedback was knocked around in an in-person meeting or on a phone call, summarize the interaction via email or in a shared workspace. Not only does it give you a leg to stand on if revisions aren’t addressed, but it also serves as a reference for the creative in case their memory of the conversation fails. Set the stage.
  • VIEWPOINT  |  TUESDAY, OCTOBER 6, 2015
    [Conversion, Interactive] Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 5]
    It's about helping sales find and close business in target accounts and about developing valuable customer relationships in those accounts. There are great technologies that allow us to serve relevant ads, content and other online interaction opportunities to the accounts and contacts we care about. It's not a distraction. agree!
  • B2B MARKETING INSIDER  |  MONDAY, OCTOBER 5, 2015
    [Conversion, Interactive] The 50 Best Startup Tools For 2016
    Kissmetrics – For increasing website conversions, tracking analytics, and personalizing experiences. Optimizely – For running A/B tests that help you optimize your website and influence interactions. Content Marketer – For promoting your blog content, connecting with influencers, building relationships, and increasing traffic.
  • HUBSPOT  |  THURSDAY, OCTOBER 1, 2015
    [Conversion, Interactive] 7 Examples of SaaS Companies with Exceptional Marketing
    It reflects on conversations with customers, former customers and prospects, and uses any feedback to identify trends and improve how it explains the product. And Intercom uses programs like Google Analytics, Inspectlet and Optimizely to monitor and measure prospect interaction with its pages, and test customer engagement hypotheses.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 29, 2015
    [Conversion, Interactive] Using content-related quizzes to generate leads
    ” These catchy titles are the start of a beautiful relationship that quizzes can form with your audiences. JP Misenas is the content marketing director and audio/visual technician/engineer of Interact , a place for creating entertaining and engaging quizzes that generate email leads. By JP Misenas, {grow} Community Member.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 29, 2015
    [Conversion, Interactive] Take Your Audience Development Inbound
    You need to go back to the basics in building relationships at scale and bringing fleeting eyeballs back to your website. Here are 3 suggestions to guide you: Leverage Inbound Marketing to Build Relationships. The bottom line is that you want every top-of-funnel interaction to spark a more in-depth relationship. Media
  • MARKETING ACTION  |  MONDAY, SEPTEMBER 28, 2015
    [Conversion, Interactive] Modern Email: Still Winning Friends and Influencing People: Part 1
    This is part 1 of an edited transcript of the conversation; you can catch the entire discussion here: Mitchell Levy, CEO and Thought Leader Architect at THiNKaha. It doesn’t have to just be, “Hey here’s an email, interact with this email.”. It’s like a relationship. Happy to be here. Linda, great to have you.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 25, 2015
    [Conversion, Interactive] 7 Game-Changing Marketing Trends To Tackle in 2016
    Here, we’ll discuss those trends that are changing the face of marketing (yet again) and give you an eye-opening look at what marketers should be leveraging in 2016. 1) Relationship Marketing. Enter relationship marketing. Through meaningful customer relationships and conversations, companies create loyalists and brand advocates.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 25, 2015
    [Conversion, Interactive] Outbounding in an Inbound World: Tips for Driving Sales Success
    Starting a conversation with a new prospect was easy when I already knew what they were interested in—it was like Facebook stalking for marketing and sales professionals. Follow up : This may sound pretty simple, but you’d be surprised how effective this can be in getting a conversation with either a decision maker or an influencer.
  • AUTOPILOT  |  THURSDAY, SEPTEMBER 24, 2015
    [Conversion, Interactive] 3 Things Marketers Need To Know To Succeed With Personalization [Research Highlights]
    Conversely, only 20 percent were “turned off” by a company who uses browsing/purchasing history in its marketing. Basically, consumers either want to be able to control an interaction with a company, or else to be engaged in the right context — when and where it makes most sense. We Personalized content yields 4x the results.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 24, 2015
    [Conversion, Interactive] 8 Personalization Trends That Are Reinventing the Buyer's Journey
    If we think about offline buyer/brand relationships, customer loyalty results (in part) when a brand can form a relationship with the buyer through acts of thoughtful remembrance. It treats every interaction with care and consideration to bring value to the buyer’s journey and to help buyers reach their goals.
  • KEO MARKETING  |  TUESDAY, SEPTEMBER 22, 2015
    [Conversion, Interactive] Inbound Marketing Takeaways for B2B Firms from Inbound15
    He especially recommends this tactic for calls to action you would use to prompt conversions, such as downloading content or signing up for a newsletter. Technology can make many parts of the marketing process easier, but you must be careful not to rely upon it so heavily that interactions with leads and customers suffer.
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 21, 2015
    [Conversion, Interactive] Welcome To The Age Of Ad Blocking
    CBS Interactive’s chief revenue officer David Morris agrees ad blocking is becoming a major threat for publishers. Of the 20 sites CBS Interactive owns, the percentage of ad-block users can go up as high as 40%. Con: This approach may create an adversarial relationship between you and your audience. So go get ’em!
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