• MARKETING ACTION  |  MONDAY, SEPTEMBER 29, 2014
    [Conversion, Interactive] I’ll Always Have Paris: My Virtual Vacation with CobbleStay Vacation Rentals
    'As a marketer, I appreciate every interaction I get to have with clients and customers. Once CobbleStay vacation rentals implemented a customer relationship management (CRM) solution, they had a good start. Drew isn’t just the CEO – he’s also in charge of sales and marketing teams for the agency. Or this Paris vacation rental.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 26, 2014
    [Conversion, Interactive] Are You There, Journalists? It's Me, PR
    think there are some great benefits to a mutually supportive relationship, especially in today’s rapidly changing media climate where we have a lot of sway with audiences directly. But if you reach out and respond and I respond back, I’d at least appreciate you either following up with the conversation or clearly ending it.
  • MARKETING ACTION  |  FRIDAY, SEPTEMBER 26, 2014
    [Conversion, Interactive] Retention that Drives Revenue: 5 Tips for Customer Loyalty Programs
    In their recent survey of loyalty program marketers, they found that these programs are being used to help organizations ensure more meaningful relationships across the customer life cycle. What was the cost of each conversion? Start creating lasting relationships with your customers by getting to know them. Check Why is that?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Conversion, Interactive] How to Launch Fresh, Fun and Fantastic Sales Training for Millennials
    Millennials Defy Hierarchy: The same study shows that Millennials prefer a less formal learning environment, allowing them to interact informally with the instructor and their peers. Growing up in a more child-centered society, many Millennials find hierarchical relationships to be uncomfortable or foreign. Trends Talk LinkedIn Group.
  • MADISONLOGIC B2B WHITE PAPERS  |  SUNDAY, SEPTEMBER 21, 2014
    [Conversion, Interactive] Quantifying the Value of Social Media Engagement in B2B Marketing
    Personal Relationships ? to be influenced by conversations with, colleagues, friends, family, competitors, former/current customers, competitors, and each other. earn a conversation with prospects. conversation with a buyer. measure and monitor every interaction. personal relationship with a salesperson.
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Conversion, Interactive] 8 Tips to Cultivating a Successful API Program
    Treat your developer community as a democracy, and get your internal developers in front of the external ones to create a powerful relationship that can pay huge dividends as your program grows. Once developers have access, use forums or applications such as Basecamp to guide conversations. For external developers, trust is key.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Conversion, Interactive] Getting Exceptional Growth: Meet the New HubSpot Marketing Platform
    Social Inbox Suggested Streams : To help you get the most out of social media in 20 minutes a day by finding the conversations that matter most, HubSpot has added tabbed monitoring and suggested streams. But the relationship with customers starts long before they first convert. There were many. They were not our ideas to start with.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 11, 2014
    [Conversion, Interactive] Do You Know Jack? How to Delight Your Most Important Marketing Asset
    How can I strengthen the relationship? If you’ve recognized that you’re clearly not reaching your customers the way you’d like to, it’s time to find Jack, get to know him, understand his wants and needs, and build a delightful (and with care, long) relationship together. Social Media Interaction. Surveys.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 2, 2014
    [Conversion, Interactive] 10 things you need to know NOW about OmniChannel Marketing
    'If you’re like me, you have probably seen a new buzzword creeping into the online marketing conversations — “OmniChannel marketing.” With the creation of our first company websites, we bought a one-way ticket to creating the first, permanent digital relationships with our customers. Why is this hot now?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 1, 2014
    [Conversion, Interactive] 4 Marketing Minds You Ought to Hear From at Modern Marketing Experience Europe
    During her session, Gurney will highlight the right tactics to employ a mix of great, offer-based content to support the development of longer-term relationships. She’ll also highlight how the online clothing boutique leveraged enhanced audience engagement to ramp up conversion metrics. 'London calling! Join us! Register Now.
  • HUBSPOT  |  FRIDAY, AUGUST 29, 2014
    [Conversion, Interactive] Conference Attendees: How to Get the Most Bang for Your Buck
    This gave me an opportunity to hang back after the session was over and have a conversation 1:1 with some really smart people. Conversations are another great spot for content ideas. 'Want to know the best way to waste your company’s time and money? Go to a conference without having any goals. No, seriously. Events networking
  • LEADERSHIP  |  TUESDAY, AUGUST 26, 2014
    [Conversion, Interactive] CMO Spotlight: Judith Sim, CMO, Oracle Corp.
    Your B2B demand generation efforts must take into account the cross-channel, multi-point and multi-interaction scenario that buyers are experiencing today. In fact, the less you try to sell through social media, the more chance you have to be part of positive social conversations surrounding your brand. in no uncertain terms.
  • HUBSPOT  |  FRIDAY, AUGUST 15, 2014
    [Conversion, Interactive] The 12 Types of People You’ll Meet at a Conference
    This person might even take a tip from the networker, making lasting relationships first and doing business sometime after the conference. but they might try to write down some quotes from your conversation (after asking for permission, of course). Should you be networking to make connections with smart people? 1) The Networker.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, AUGUST 13, 2014
    [Conversion, Interactive] Don’t Ignore These 10 Financial Services Marketing Trends
    Engagement isn’t just the act of personally connecting with your customers, but also how they interact with each other about you. The ability to not only establish, but maintain an engaging relationship with your audience is critical. Customer Engagement is not a passing fad.  Data Integration becomes mission critical.
  • SYNECORE  |  SATURDAY, AUGUST 9, 2014
    [Conversion, Interactive] Digital is Complicating Marketer���s Lives, but Simplifying Marketing
    In time, society reaches a tipping point where the preponderance of individuals develop a seamless relationship with digital technologies, at which point the relevant distinction between online and offline marketing officially blurs. 'At first glance, it sure seems like digital is complicating marketing, and ruining things for marketers.
  • HUBSPOT  |  FRIDAY, AUGUST 8, 2014
    [Conversion, Interactive] Inside the HBR Newsroom: How the World's Must-Read Management Blog Actually Works
    Others are the perennial challenges managers and businesses face -- managing relationships, creating sustainable business models, and so on. Examples of formats are certain kinds of editor-reported and -written pieces, question-and-answer pieces, video formats, and interactive graphics. We have a lot of conversations over email, too.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 7, 2014
    [Conversion, Interactive] Optimize Your LinkedIn Profile With These 10 Key Elements
    Opponents of this functionality feel that it’s too easy to game this system and won’t really add value to the relationships professionals build through LinkedIn. For ongoing network development, a solid combination of recommendations and skill endorsements can go a long way to successful interactions. Good Examples. Tl;dr.
  • MARKETING ACTION  |  THURSDAY, AUGUST 7, 2014
    [Conversion, Interactive] Marketing Agency Metrics: How to Measure What Matters
    But were those articles, videos, interactive adventures, and crafting projects (yes, crafting projects) actually delivering revenue for our clients? Tracking all the way to sales conversion is crucial. Conversions: How many responded to the call to action? Lead-to-customer conversion rates. But that was about it.
  • HUBSPOT  |  MONDAY, AUGUST 4, 2014
    [Conversion, Interactive] How to Avoid Becoming a Marketing Fossil
    In a world where you can measure visits, impressions, conversions, cost to acquire a customer, lifetime value of a customer, and impact by channel, the fact that roughly one third of marketers aren’t using this data to their advantage is alarming. 4) Revamp Your Agency Relationship. 1) Always Be Measuring. Just 36% (!!)
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 4, 2014
    [Conversion, Interactive] Marketing in Higher Ed: How to Improve Your Grades
    Can you track behavior on your website and social pages, helping you understand how a prospective student, alumni, or donor is interacting with your site? Are you able to initiate and develop relationships over time, sending relevant information to students before they are enrolled, throughout their student career, and beyond?
  • B2B LEAD GENERATION BLOG  |  MONDAY, AUGUST 4, 2014
    [Conversion, Interactive] Lead Generation: It’s all about building relationships
    'Tweet “I think at its core, lead generation is really about relationships,” said Brain Carroll, Executive Director of Revenue Optimization, MECLABS. guess the question is about to the organization; how do you get consensus in your organization that you are going to change the way that you interact with your customers? Brian: Yeah.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 31, 2014
    [Conversion, Interactive] 5 Things Machiavelli Would Do With His Competitors’ Twitter Profiles
    For example, one of our clients, a provider of industrial equipment, actively participates across many different segments while interacting with manufacturers, suppliers, vendors and more. They They keep each type of business relationship in unique Twitter lists. One such location is in your competitors’ Twitter profiles. Twitaholic.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 30, 2014
    [Conversion, Interactive] Supercharge Your Sales and Marketing Vocabulary
    There’s no denying that the persuasive power of certain words can increase conversion rates and shift a buyer’s behavior. Therefore, your conversations should be value-centric. Don’t lose a deal or miss an opportunity to develop a relationship based on sloppy interactions that undermine your credibility. You (Not I).
  • WRITTENT  |  WEDNESDAY, JULY 23, 2014
    [Conversion, Interactive] 9 Pillars for a Killer Content Marketing Strategy
    Want to improve conversions and effectively establish your brand? 80% of American Internet users interact with blogs and social media. Identify the Relationship Between What You’re Teaching and Selling. 'Image source. Would you like to generate more leads, sales, and business? Two words: content marketing. Be Consistent.
  • WEBBIQUITY  |  TUESDAY, JULY 22, 2014
    [Conversion, Interactive] 23 Outstanding Social PR Guides
    Steve Goldner explores why many PR professionals and agencies struggle to get results with social media, despite the fact that “PR companies are very well suited for driving social marketing success because their entire success is based upon relationships (and) relationships are what drive social success.” by AudienceBloom.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 15, 2014
    [Conversion, Interactive] Marketers Have Gained Their “Seat at the Table,” Now it’s Time to Prove Why They Deserve it
    As a recent Harvard Business Review study noted, 77% of customers currently cite no relationship with a brand. Every aspect of marketing – from research and data-driven insights to engagement to conversion – is being impacted. 'by Kevin Akeroyd | Tweet this The onus is on us. The stakes are incredibly high.
  • VOICE-BASED MARKETING  |  MONDAY, JULY 14, 2014
    [Conversion, Interactive] How Realtors Are Using Call Routing and Drip Call Campaigns to Close More Sales
    For the realtor, this can mean there may be multiple viewings of the same property, long conversations about the price and amenities, or buyers needing friendly nudges when they get cold feet before making a move. This ensures the relationship starts off on the right foot. Voice Broadcasting.
  • MARKETING ACTION  |  FRIDAY, JULY 11, 2014
    [Conversion, Interactive] Ann Handley and Atri Chatteree Talk: Content Marketing for Small Teams, Part 2
    'An Act-On Conversation. Ann co-founded ClickZ.com , one of the first sources of interactive marketing news and commentary. This is the second part of an edited transcript of the Act-On Conversation they held, which you can listen to on the audio player below. What should they be shooting for in conversion rates and so on?
  • HINGE MARKETING  |  WEDNESDAY, JULY 9, 2014
    [Conversion, Interactive] Marketing Automation: What it is and How to Know if Your Firm Needs it
    business development representative from your firm sends the prospect a personalized, customized email when scheduling the consultation because they have all of the prospect’s information about their interactions with your firm. 'What is marketing automation, and what can it do for your firm? Measure results and ROI. Landing Pages.
  • MARKETING ACTION  |  WEDNESDAY, JULY 9, 2014
    [Conversion, Interactive] How to Use Forms for Lead Generation
    The main purpose of a form is to get permission to interact and continue to engage with a potential customer, gain insightful information on that prospect, and let you prioritize and score a lead’s attributes (such as title) and actions (such as downloading a solution-focused white paper). Let the reader know what’s in it for them.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 2, 2014
    [Conversion, Interactive] 6 Ways to Make Social Measurable
    'Author: Frank Passantino Today, social media is responsible for driving a huge amount of marketing interactions. Through the numerous first- and second-degree connections social networking has made visible, businesses can leverage peer-to-peer influencing to create and maintain valuable relationships. Interactions. Shares.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 1, 2014
    [Conversion, Interactive] The 4 Things Digital Marketers are Missing
    The key to getting your marketing right is to understand the relationship between each different marketing channel and how each one can complement the other. Focus on metrics that actually lead to conversions. We’re talking about conversions, sales and leads. ROI-Driven Metrics. However, it is possible to measure too much.
  • MARKETING ACTION  |  TUESDAY, JULY 1, 2014
    [Conversion, Interactive] CASL Compliance: Q & A About Canada’s Anti-Spam Law
    That’s a confirmed opt-in kind of relationship. But what you could do is assume that it’s implied consent, and then make a proactive effort to convert it into an express-consent relationship. But you need to take it one step further and button up that relationship in the email side of that business. Yes, you do.
  • VOICE-BASED MARKETING  |  FRIDAY, JUNE 27, 2014
    [Conversion, Interactive] Future Trends in Content Marketing
    'Looking ahead, content marketers are probably wondering what changes they will need to make to ensure their assets remain effective in engaging leads, nurturing relationships, and converting sales. Create a Conversation. To do so, marketers are measuring their activity and interactions more frequently across multiple channels.
  • VOICE-BASED MARKETING  |  FRIDAY, JUNE 27, 2014
    [Conversion, Interactive] Future Trends in Content Marketing
    'Looking ahead, content marketers are probably wondering what changes they will need to make to ensure their assets remain effective in engaging leads, nurturing relationships, and converting sales. Create a Conversation. To do so, marketers are measuring their activity and interactions more frequently across multiple channels.
  • VOICE-BASED MARKETING  |  FRIDAY, JUNE 27, 2014
    [Conversion, Interactive] Future Trends in Content Marketing
    'Looking ahead, content marketers are probably wondering what changes they will need to make to ensure their assets remain effective in engaging leads, nurturing relationships, and converting sales. Create a Conversation. To do so, marketers are measuring their activity and interactions more frequently across multiple channels.
  • MARKETING ACTION  |  FRIDAY, JUNE 27, 2014
    [Conversion, Interactive] Ann Handley and Atri Chatteree Talk: Content Marketing for Small Teams, Part 1
    'An Act-On Conversation. Ann co-founded ClickZ.com , one of the first sources of interactive marketing news and commentary. This is an edited transcript of the Act-On Conversation they held, which you can listen to on the audio player below. which is an interactive tool that anybody can use. An Act-On Conversation.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 26, 2014
    [Conversion, Interactive] Be Relevant or Die: The New Nature of Nurture
    That’s why marketers might choose to deploy sophisticated marketing automation tools, to strengthen customer relationships, increase social engagement, and boost visibility – in short, to enhance user experiences. The former isn’t ready to be sold, but the latter might be ready to have a conversation about solutions.
  • MARKETING ACTION  |  TUESDAY, JUNE 24, 2014
    [Conversion, Interactive] Singin’ the Blues: Client-Agency Breakup Songs … and How to Prevent them from Replaying
    One day I might be writing web copy advertising snowboards; the next day I’d work on an interactive game promoting an animated movie. An agency-client relationship, like any relationship, stands or falls on the foundation of good communication. 'I worked at a creative agency for several years. And then suddenly, things changed.
  • MARKETING ACTION  |  TUESDAY, JUNE 24, 2014
    [Conversion, Interactive] Singin’ the Blues: Client-Agency Breakup Songs … and How to Prevent them from Replaying
    One day I might be writing web copy advertising snowboards; the next day I’d work on an interactive game promoting an animated movie. An agency-client relationship, like any relationship, stands or falls on the foundation of good communication. 'I worked at a creative agency for several years. And then suddenly, things changed.
  • HUBSPOT  |  THURSDAY, JUNE 19, 2014
    [Conversion, Interactive] 60 Marketing Acronyms Every Industry Pro Should Know
    It can really throw you off your game in a conversation. The more you know, the more likely you''ll be able to understand and participate in conversations going on around you. CR: Conversion Rate. Pages with high conversion rates are performing well, while pages with low conversion rates are performing poorly.
  • B2B MARKETING MENTOR  |  MONDAY, JUNE 16, 2014
    [Conversion, Interactive] Study: How Marketers Optimize Their Social Content
    Conversely, only 16 percent said they post fewer than once a day, and 14 percent had no set schedule for posting. For example, when Oracle wanted to publicize an event at the South by Southwest Interactive conference with Chevrolet, it used the #sxswi hashtag to share a promotional image with attendees. Follow the hashtag and tweet!
  • HINGE MARKETING  |  FRIDAY, JUNE 13, 2014
    [Conversion, Interactive] An Introduction to Partnership Marketing
    Growing your number of conversions. Before looking for potential partners to collaborate with, nail down the goals you want to achieve from these relationships. Building the relationship. As you begin piquing interest and getting responses, focus on building relationships. Partnership marketing defined. Fear not.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 11, 2014
    [Conversion, Interactive] The Future of Digital Marketing is Already Here
    As marketers, we now strive to: Build deep, enduring relationships with our customers at an individual, personalized level. Drive conversions and get insight into spend and effectiveness. organizations interact with customers and prospects in five or more channels. Build Deep, Enduring Relationships with Customers Over Time.
  • ENGAGE  |  FRIDAY, JUNE 6, 2014
    [Conversion, Interactive] #LOOKITUP: Social Media Terms Are Now In the Dictionary
    Social networking (noun): the creation and maintenance of personal and business relationships, especially online. This is where the conversations happen, and even users who don’t have a huge number of followers can still have a wide reach if they use a popular hashtag on a platform like Twitter. What does it mean for marketers?
  • FATHOM  |  THURSDAY, JUNE 5, 2014
    [Conversion, Interactive] Top Education Social Media Mistakes and How to Avoid Them
    Social media is not a one-way street; it’s all about the conversation. The purpose of social media is interacting with your students and alumni online. Your digital attitude represents your day-to-day interactions with your students; it will become contagious to your prospectives. Not Engaging Your Audience. Not Enough Content.
  • BIZNOLOGY  |  WEDNESDAY, JUNE 4, 2014
    [Conversion, Interactive] How to achieve 1 billion impressions
    Be a Skilled Conversationalist: Strong digital brands don’t just know how to talk – they know how to converse, building relationships through their messaging and content. Be Relevant: Brands that achieve relevancy in today’s digital environment are those able to effectively navigate the ever-changing currents of conversation.
  • HUBSPOT  |  TUESDAY, JUNE 3, 2014
    [Conversion, Interactive] 13 Lessons From Upworthy & BuzzFeed: Viral Content's Secret Sauce
    million interactions with the brand or its content in August alone. Following this, BuzzFeed has found success by creating content that plays on the desire of Facebook sharers to express their opinions through content, especially content that will reaffirm their identities or relationships. million to 19.3 million. ” quiz.
  • SALES CHALLENGER  |  MONDAY, JUNE 2, 2014
    [Conversion, Interactive] 5 Ways to Deal With a Horrible Boss
    If you feel you can have a direct conversation with your boss, then do that. Take a good look at yourself and see if there are things you can change about your own behavior that will make the working relationship easier. 'Everyone complains about their boss from time-to-time. In fact some in the U.S. This goes both ways. Commiserate. 
  • MARKETING ACTION  |  MONDAY, JUNE 2, 2014
    [Conversion, Interactive] Persona: More Than A Movie
    It can be the beginning of a mutually satisfying relationship. Talk to them, and let those conversations refine the initial profile of the target buyer that you gathered from data. Analyze your online tracking data, and the patterns of interaction and engagement with your assets. In ancient Latin, the word meant “mask.”
  • VOICE-BASED MARKETING  |  FRIDAY, MAY 30, 2014
    [Conversion, Interactive] How to Turn a Conversation With a Customer Into a Sale
    'B2B sales today call for a strong back-and-forth between brand and customer to fully nurture a lead or create a long-term relationship. Sales and marketing teams should be at the ready to field these phone calls, emails, and other interactions swiftly and efficiently. Don’t believe me? Ready…set…stats! Identify Needs. Provide Advice.
  • HUBSPOT  |  THURSDAY, MAY 29, 2014
    [Conversion, Interactive] How to Spot a Bad Email List and Turn It Into a Good One
    But sending emails to people who don’t have a prior relationship with your business will severely hurt your reputation with your prospects, your internet service provider, and your email server. To learn more about best practices in landing page optimization, check out our resource on optimizing landing pages for conversion.).
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MAY 28, 2014
    [Conversion, Interactive] The Missing Link Between Media and Marketing
    To meet the challenge,  CMOs have turbocharged Marketing Ops teams  and are building their “Marketing Clouds,” leveraging marketing automation to nurture prospects, adding CRM to manage pipeline and customer relationships, while spending millions on branded websites and social pages, coupled with billions on media to promote their offerings. 
  • MARKETING ACTION  |  WEDNESDAY, MAY 28, 2014
    [Conversion, Interactive] Social Selling: Step Up Your Game
    Wouldn’t your conversations be more genuine, more productive, if you’d prepared by building relationships? Build relationships through social selling. Put relationships ahead of product. Take the time to create and foster relationships, and you’ll reap the rewards of social selling. Make personas a priority.
  • HUBSPOT  |  TUESDAY, MAY 27, 2014
    [Conversion, Interactive] How to Bridge the Gap Between In-Person and Online Lead Generation
    As marketers, our strategies involve a span of countless online interactions from email to website to social media to webinars. How do you measure the value of a speech or understand the influence a conference had amid all the other interactions a prospective customer had with your company online? We often use bit.ly Offer an Exchange.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MAY 25, 2014
    [Conversion, Interactive] 4 Things Your Email Recipients Want to Tell You
    The subject line is arguably your first email interaction. But in building meaningful relationships, your communications are most valuable when the information you provide helps your audience learn, achieve something, or benefit. 'by Amanda Batista | Tweet this Today the United States marks Memorial Day, AKA the social summer kickoff.
  • HUBSPOT  |  THURSDAY, MAY 22, 2014
    [Conversion, Interactive] Why People Hate Blogging (and How to Make It Better)
    It’s not hard to find yourself in a love/hate relationship with blogging. If you’re capable of having a conversation, writing an email to a client or coworker, or even just explaining the concept you’re writing about, you can write a blog post. “I can’t get people to share/comment/interact with my content.”
  • HUBSPOT  |  THURSDAY, MAY 22, 2014
    [Conversion, Interactive] The Inbound Approach to Turning More Leads Into Customers
    Think about email as a tool for building relationships with your leads. The more you position yourself as a consultant within your emails -- ready to help your prospects with their challenges -- the more likely they will interact with you. 'Inbound isn’t all about marketing. Target your email sends. Did you open that email?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 22, 2014
    [Conversion, Interactive] 5 Simple Strategies for Growing Your LinkedIn Influence
    Comment on the posts of others in your network to engage in personalized conversations. As you grow your network on LinkedIn, you will have a rich resource for fostering relationships between the right people. Comment on the posts of others in your network to engage in personalized conversations. You bet it can. inspires. helps.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MAY 21, 2014
    [Conversion, Interactive] Event Marketing – The One Secret To Killer Events
    The event is seen more like a conversation that continues well before and long after the physical part. Create opportunities for people to interact outside the classroom, whether that’s cocktail parties or an early-morning yoga meet up. 'I have been to a lot of events. These folks really get it!” Conference mobile app.
  • KOMARKETING ASSOCIATES  |  MONDAY, MAY 19, 2014
    [Conversion, Interactive] How Helping Others Helps You …Get More Links
    There is preparation involved in securing the conversations that make these link building tactics possible. Here are four concepts we use to help others that hopefully lead to our clients acquiring high quality links and long term business relationships. Offer Free SEO Assistance. You are an SEO professional correct?
  • ENGAGE  |  WEDNESDAY, MAY 14, 2014
    [Conversion, Interactive] 11 Best Practices for Social Journalists
    You just need to join the conversation. To get the most out of your social media campaigns, it’s important to make room for real-time interactions—you know, being human. The information you glean from these newly formed relationships can lead to great content. Don’t be afraid to add new interactive elements to your content.
  • LEADERSHIP  |  TUESDAY, MAY 13, 2014
    [Conversion, Interactive] 6 Distinguishing Traits of the New Age B2B Buyer —And 6 B2B Lead Generation Tips to Engage
    Here is one buyer behaviour report that dives deep into aspects such as how soon you should call a new lead, months of the year and how they impact buyer behaviour, which days of the week work and don’t work for lead conversion, and so on. 'I recently saw this interesting Infographic which offers a peek into the Marketing Mind.
  • THE FORWARD OBSERVER  |  MONDAY, MAY 12, 2014
    [Conversion, Interactive] What Type of B2B Leads Do You Have: IQLs, MQLs, or SQLs?
    But let’s say you don’t have an automated lead scoring system set up that has your marketing automation software integrated with your customer relationship management (CRM) software. You can place all leads in one of three lead categories based on the actions the leads take after the initial conversion: Information Qualified Lead (IQL).
  • MODERN B2B MARKETING  |  FRIDAY, MAY 9, 2014
    [Conversion, Interactive] How to Convert Raw Leads into Best Friends Forever
    Instead of letting those leads evaporate (or, on the other end of the spectrum, scaring them with aggressive conversion tactics), let’s use digital channels to cultivate and develop them into powerful relationships that lead to bigger purchases, more sales, and greater advocacy. Score Your Relationships, Not Your Targets. Leads.
  • MARKETING ACTION  |  THURSDAY, MAY 8, 2014
    [Conversion, Interactive] David Raab and Atri Chatterjee Talk About Marketing Automation, Part I: What Do You Need in a Core System?
    'An Act-On Conversation. This is an edited  transcript of the Act-On Conversation they held, which you can listen to on the audio player below.  . Customer relationship management systems. Editor’s Note: David Raab has thirty years’ experience as a marketer, consultant, speaker, and analyst. link]. Data is the hub.
  • E-QUIP  |  WEDNESDAY, MAY 7, 2014
    [Conversion, Interactive] Uncomfortable with Sales? You Should Be
    realized that my approach to selling embodied many of the same flaws that I disliked when I interacted with salespeople. GOAL: Developing profitable relationships, not just pursuing projects. Sustainable success is founded on enduring client relationships. More involvement, logic would suggest, will lead to more sales. Really.
  • HINGE MARKETING  |  WEDNESDAY, MAY 7, 2014
    [Conversion, Interactive] How to Use B2B Content Marketing for Each Stage of the Sales Cycle
    have a relationship with your firm. HOW: This stage brings the most interaction between your firm and your prospect. Providing demos, offering free assessments or making direct contact through a phone conversation are all great bottom of the funnel offers. 'B2B content marketing is all about communicating and building trust.
  • HUBSPOT  |  TUESDAY, MAY 6, 2014
    [Conversion, Interactive] 10 Tips on Making Your Marketing Automation Less Robotic
    3) Keep Your Eye on the Prize: Nurturing Relationships. Don''t lose sight of the main objective of marketing automation -- to initiate and maintain a valuable relationship with your audience that will ultimately increase the quantity and quality of leads for your sales team. Diana Urban (Head of Conversion Marketing, HubSpot).
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  MONDAY, MAY 5, 2014
    [Conversion, Interactive] Winning With Insight: Harnessing the Power of Ideas in Selling
    Inside the definition are several important points: You can use ideas to create sales conversations and fill the pipeline. We call this interaction insight. The seller doesn’t just bring ideas (opportunity insight), they also spark ideas through how they lead their conversations. hope you enjoy it. billion. I love that phrase.
  • BLUE FOCUS MARKETING  |  FRIDAY, MAY 2, 2014
    [Conversion, Interactive] @tom_peters & @RobertHThompson “What Does ‘Social’ Mean to You?” #SocBiz #SocialMeans #SocialEmployee
    Think about the many ways you interact with people on a daily basis, and you’ll see that social dynamics are always in flux. But in absence of any better or emerging terminology, “social” remains the best term we have available in order to get these conversations started. Past conversations have featured Alan G. Pacific.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 29, 2014
    [Conversion, Interactive] Predictive Analytics: The Next Piece of the Social Puzzle
    Using these applications, Marketers soon realized that social was a place for  conversations around their products and services – not a place for one-sided monologues about the virtues of your brand. You couldn’t just monitor social media engagement; you needed to initiate and respond to conversations as well. . Interested?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 28, 2014
    [Conversion, Interactive] How to Focus Your Marketing Messaging on What People Really Want
    'by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of  Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. Tom has neglected other things in life such as relationships and family to focus on his career. Follow Josh on Twitter  @jhaynam. She’s the first one out the door at 5 p.m.
  • THE FORWARD OBSERVER  |  THURSDAY, APRIL 24, 2014
    [Conversion, Interactive] Work Hard, or Work Smart? Automate Your B2B Lead Nurturing
    Lead nurturing is the process of building relationships with qualified prospects regardless of when they will buy, with the goal of earning their business when they are ready. You don’t want to ask for any more information than is necessary, or your landing page conversions will go down. The B2B buying process has changed forever.
  • THE FORWARD OBSERVER  |  THURSDAY, APRIL 24, 2014
    [Conversion, Interactive] Work Hard, or Work Smart? Automate Your Lead Nurturing
    Lead nurturing is the process of building relationships with qualified prospects regardless of when they will buy, with the goal of earning their business when they are ready. You don’t want to ask for any more information than is necessary, or your landing page conversions will go down. The B2B buying process has changed forever.
  • SYNECORE  |  TUESDAY, APRIL 22, 2014
    [Conversion, Interactive] Four Ways Your Sales Team Benefits from Inbound Marketing
    The intent is to provide them with enough value that they will interact and voluntarily give their contact information and thus turn into viable leads. Now, when the sales rep picks up the phone or sends an email, they already have the foundation of the relationship. Build Lasting Relationships. Don’t believe me? Takeaway.
  • HUBSPOT  |  TUESDAY, APRIL 22, 2014
    [Conversion, Interactive] The 7 Principles of Conversion Centered Design [SlideShare]
    Fortunately, our friends at KissMetrics and Unbounce have identified seven of those principles -- what they''ve called the principles of conversion centered design. These principles will allow you to create your own unique method for driving conversion rates and marketing success. The 7 Elements of Conversion Centered Design.
  • BIZNOLOGY  |  MONDAY, APRIL 21, 2014
    [Conversion, Interactive] 25 social media listening aids to increase your hearing
    Conversations on the Internet produce massive amounts of  unstructured data. Google Analytics is the most effective tool for measure if social activity translates to conversion and business success. If you set specific conversion goals like advertisement clicks or new sign-ups. Does your business listen? pro account is required.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 16, 2014
    [Conversion, Interactive] Content marketing is NOT link building
    Providing useful content to your audience gives you the capability to interact with them through that content. The ability to engage in meaningful conversations with your target audience can be very powerful. Providing valuable content to your audience for free fosters a relationship of trust. Content Marketing. Strengths.
  • B2B MARKETING MENTOR  |  THURSDAY, APRIL 10, 2014
    [Conversion, Interactive] How to Use Your Sales Team to Create Better Buyer Personas
    Your sales reps spend most of their time interacting one-on-one with customers and prospects, gathering important information and insight. Your sales team spends every day on the front lines of buyer interaction. Many B2B marketers, however, either haven’t developed personas, or have ineffective ones that aren’t being used.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 10, 2014
    [Conversion, Interactive] How to Achieve a Return on Conversation with Emotional Marketing
    Cliché disclosures mean nothing, while facts, opinions and beliefs – or psychographics – mean everything to building trust and relationships. This theory states that we build relationships through different levels of communication, which range from shallow and cliché talk, to more personal and intimate conversations. Facts.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 8, 2014
    [Conversion, Interactive] Rise of the Marketing Platform
    1990s – 2010: Marketing shifts again to developing and managing customer relationships. Nearly half of the online adults globally are always addressable, and they expect marketers to meet their specific needs — always and everywhere — according to Forrester’s 2013 Interactive Marketing Predictions report. Ready for it? Why Now?
  • WEBBIQUITY  |  TUESDAY, APRIL 8, 2014
    [Conversion, Interactive] 21 Fantastic Facebook Marketing Guides
    marketers have a love-hate relationship with Facebook. How to Setup Facebook Conversion Tracking and Why It Matters by SteamFeed. Guide to Facebook Advertising by Capture the Conversation. 'Many (most?) ” So with that in mind, how can brands optimize the limited organic visibility they still have? Hell Yes!
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Conversion, Interactive] 70 New (Really) Marketing Automation Stats
    Lead & Relationship Management. Companies using marketing automation see 53% higher conversion rates (initial response-to-MQL) than non-users, and an annualized revenue growth rate 3.1% 96% of B2B marketers say segmentation is the most valuable method for improving conversion rates. LEAD & RELATIONSHIP MANAGEMENT.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Conversion, Interactive] 70 New (Really) Marketing Automation Stats
    Lead & Relationship Management. Companies using marketing automation see 53% higher conversion rates (initial response-to-MQL) than non-users, and an annualized revenue growth rate 3.1% 96% of B2B marketers say segmentation is the most valuable method for improving conversion rates. LEAD & RELATIONSHIP MANAGEMENT.
  • THE FORWARD OBSERVER  |  MONDAY, APRIL 7, 2014
    [Conversion, Interactive] B2B Websites: How To Generate More Leads
    Instead of finding prospects through outbound, interruptive marketing techniques like advertising and cold calling, companies now must focus on getting found online and building relationships with buyers. That information scarcity forced them to interact with the seller early on in the process. Don''t be. But there’s a catch.
  • ENGAGE  |  MONDAY, APRIL 7, 2014
    [Conversion, Interactive] Trust Me, I'm a Marketer
    Such tactics might help us land that elusive first date (or account, in this case), but that’s not how you build a lasting relationship. The successful marketers of tomorrow are those who respect their audiences, add value to peoples’ lives, and seek to build long-term relationships. And successful relationships are all about trust.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, APRIL 4, 2014
    [Conversion, Interactive] Bottlenose Offers Real-Time Trend Intelligence For Social Media and Beyond
    and Canada (via automated speech-to-text conversion), Nielsen ratings and audience demographics, and stock market data. It can also accept other market and industry data, as well as a company’s own Web analytics, customer purchases and service interactions. million entities. Data sources. Interpretation. Trend identification. Actions.
  • BIZNOLOGY  |  FRIDAY, APRIL 4, 2014
    [Conversion, Interactive] Content marketing as a stellar customer service tool
    Think about the basic purposes of content marketing: besides conversions, content marketing is good for building trust, building relationships, and educating your customers. Building relationships. Building trust with your customers builds relationships with your customers. Wrong, butter is good with everything!).
  • BIZNOLOGY  |  FRIDAY, APRIL 4, 2014
    [Conversion, Interactive] Content marketing as a stellar customer service tool
    Think about the basic purposes of content marketing: besides conversions, content marketing is good for building trust, building relationships, and educating your customers. Building relationships. Building trust with your customers builds relationships with your customers. Wrong, butter is good with everything!).
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 1, 2014
    [Conversion, Interactive] A Small Biz Guide to Digital Marketing Acronyms
    CR: Conversion Rate is the number of visitors to a website or recipients of an email who take action beyond viewership. CRM: Customer Relationship Management is a business strategy or model for managing interaction and communication with leads or current customers. ” Say what? Also known as inbound link. or Bing. See SMO.
  • SYNECORE  |  MONDAY, MARCH 31, 2014
    [Conversion, Interactive] Tips to Smarketing Team Communication Success
    For sales it will be a customer relationship management (CRM), which tracks all follow-up interactions with leads. Build relationships between every level of both teams. Provide feedback to both teams, individuals on each team, and the Smarketing team as a whole to create conversations in every platform. So, what to do?
  • HUBSPOT  |  FRIDAY, MARCH 28, 2014
    [Conversion, Interactive] Why You Still Need Inbound Marketing (Even If Your Prospects Are Already In Your Database)
    Most decision-making processes within organizations are non-linear -- they''re heavily influenced by current business conditions, the personalities and business units involved, and the relationships and context everyone involved in the decision bring to bear on the project. The answer is a resounding “yes.” Always Be Influencing.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, MARCH 25, 2014
    [Conversion, Interactive] 10% Increase in Women at InsideView: How We’re Changing Stereotypes, Building Networks, and Encouraging Growth
    We’re impressed that Hillary, Arianna, Sheryl, and Marissa are keeping these conversations going too (don’t miss  Hillary Clinton’s keynote  at Marketo’s Marketing Nation Summit on April 8th). Promote mentoring and social relationships among coworkers in teams and roles who might never interact. and U.K.
  • KOMARKETING ASSOCIATES  |  MONDAY, MARCH 24, 2014
    [Conversion, Interactive] 12 Examples of B2B Companies Managing Impactful Twitter Profiles
    Using words such as “watch,” “learn,” or  ”ask” engages the audience and leads to valuable interactions. After all, social media is supposed to be used as a conversational tool! 'Nowadays, Twitter, its tweets, and hashtags seem to be everywhere around us. to the masses. Enjoy! . Intel. Followers : 2.9
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, MARCH 24, 2014
    [Conversion, Interactive] How to Prospect Warm, Inbound Leads
    Another important piece of information you should research is the type of relationship your prospect may already have with your client. Take the opportunity to get as much quality information out of your conversations as possible and assess whether the prospect could potentially be a fit for your client’s additional solution.
  • VISIONEDGE  |  WEDNESDAY, MARCH 19, 2014
    [Conversion, Interactive] What Type of Customer Experience Do You Deliver?
    By definition, CX encompasses all interactions across the entire life cycle of the customer relationship. This process helps you understand what it is like for your customer to interact with your business. 'Customer Experience (CX) is one of the most highly discussed topics in organizations today. Experience Impacts Loyalty.
  • MARKETING INTERACTIONS  |  WEDNESDAY, MARCH 19, 2014
    [Conversion, Interactive] Crossing the Chasm: The New Obstacle for B2B Buyers
    They're doing the hard work to create personas, develop content strategy and execute content marketing in a way that moves the needle by building relationships. The attempt to get prospects into sales conversations goes something like this: "I see you downloaded a white paper. At least not within the same organization.
  • THE FORWARD OBSERVER  |  WEDNESDAY, MARCH 19, 2014
    [Conversion, Interactive] The 3 Social Media Networks That Are Best for B2B Marketing
    The greatest benefit of LinkedIn is its ability to make contacts and build relationships. At that point, you will want to take the conversation from LinkedIn to an offline, person-to-person interaction. This allows people to follow and engage with your business, which creates opportunities for relationship building.
  • MARKETING ACTION  |  WEDNESDAY, MARCH 19, 2014
    [Conversion, Interactive] An Act-On Conversation: Jay Hidalgo and Atri Chatterjee Talk Demand Generation, Part 2
    'In a recent Act-On Conversation, Jay Hidalgo and Atri Chatterjee defined demand generation and talked about how personas, sales and marketing alignment, and content marketing are a trifecta for successful demand generation. It’s about really interacting with people right through the entire customer lifecycle. And it was amazing.
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