• MODERN B2B MARKETING  |  TUESDAY, MARCH 3, 2015
    [Conversion, Interactive] The New Brand Building in the Era of Engagement
    Think about Skype’s “Stay Together” campaign : It demonstrated how people are using technology to develop deep, emotional relationships across great distances. They will need to create this type of storytelling over time –not just at a single moment, but rather a conversation and narrative that builds to create engagement.
  • CMO ESSENTIALS  |  TUESDAY, MARCH 3, 2015
    [Conversion, Interactive] Creating Content is a Waste of Time – Until You’ve Mapped the Buyer Journey [Part 1: Define The Buying Journey]
    Both Gartner and Forrester predict that by 2020, more than 80% of the buying process will occur without any direct human-to-human interaction. The key point is to recognize that the lifecycle defines an ongoing relationship and continuous dialogue. Conversation. The second article will explain mapping the buying journey.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 2, 2015
    [Conversion, Interactive] Stories (Not Ads) Help Brands Connect With Millennials
    'Intuitively it makes sense: the sooner a consumer is hooked on your brand — loyal to their core — the greater the lifetime value of that relationship. There are companies that seek to cultivate deep, personal, long-term relationships. More years means more dollars, right? Earning those takes consistency and consideration. I
  • B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 2, 2015
    [Conversion, Interactive] Lead Nurturing: Unique tracks and impactful tests
    The conversation was based on their last engagement, and we concluded the call by asking the prospect if the IT provider could serve as a resource. relationship properly sown, tended to and helped-along lead should reap a long and bountiful harvest. Think relevance. This is the essence of lead nurturing. Sowing + Nurturing = Reaping.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 26, 2015
    [Conversion, Interactive] Can the Onion Theory bring social media lurkers into the light?
    Can deeper personal disclosure seduce silent social media lurkers into joining our conversation? The theory has four fundamental assumptions about the way we form relationships: They move from non-intimate to intimate (unknowns to lurkers and possibly to community members). Two-way conversation has emerged. BINGO. Cliché. BINGO.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 24, 2015
    [Conversion, Interactive] 48 Phenomenal SEO Guides, Tips & Tactics
    The quality is determined by the interaction of the visitor to your website. If they’re interacting with it, if they’re finding value in it, then there’s quality to it.” SEO is conversion rate optimization. How to Audit Your Website for Improved SEO and Conversions by Proven Rankings. But change is.”
  • CRIMSON MARKETING  |  MONDAY, FEBRUARY 23, 2015
    [Conversion, Interactive] What is Digital Darwinism and How Does It Affect Your Brand?
    ” “As buyers become more digitally empowered, brand messages lose their impact, and the likelihood of conversion, on average, decreases.” ” As buyers become more digital, brand messages lose impact, and conversion decreases Click To Tweet. The State of Digital Marketing. This describes 20% of buyers.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 23, 2015
    [Conversion, Interactive] Why Your Team Needs a Lead Scoring Model
    It is gathered from the interactions prospects have when visiting your web site, downloading your content, reading your emails, and so on. Tellingly, this led to a four-fold improvement in its lead-to-opportunity conversation rate. Once you do get it right, lead scoring can help build a strong relationship between marketing and sales.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 23, 2015
    [Conversion, Interactive] 15 B2B case studies show how content marketing drives ROI
    The campaign increased web traffic by 119%, traffic from social media by 4800%, lead conversions by 3900%, quote requests by 500%, and new qualified sales opportunities by $3.4 They identified their target audience and monitored social media platforms for relevant topics and conversation. Who is succeeding and why? million. million.
  • HINGE MARKETING  |  FRIDAY, FEBRUARY 20, 2015
    [Conversion, Interactive] 5 Social Media Benefits for Accounting and Financial Services Firms
    It’s easy for potential clients, colleagues, partners, and recruits to interact with your firm. did so based on the referred firm’s expertise and not because of a prior client relationship. You can be more personal with potential clients and take a more relaxed approach to your interactions. On Twitter+ or LinkedIn?
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 19, 2015
    [Conversion, Interactive] It’s All About Engagement in the Next Era of Marketing
    'Author: Sanjay Dholakia When we first started this series on the next era of marketing, we brought you the marketing pundit point of view through conversations with visionaries like Seth Godin and Aditya Joshi , but only recently did I discuss your opinions on the future of marketing. New Definition of Engagement. Were they engaged?
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 17, 2015
    [Conversion, Interactive] 20 Truths I’ve Learned as a Content Marketer
    Effective content marketing requires a strong commitment to the maturation process as well as a defined keyword strategy and target audience that interacts with multiple pieces of content before converting (especially throughout the lengthening B2B sales cycle ). ve outlined 20 of these truths below, with the help of some relevant GIFs.
  • CMO ESSENTIALS  |  TUESDAY, FEBRUARY 17, 2015
    [Conversion, Interactive] 5 Reasons Customers Hate Your Marketing Emails
    Great job – email is one of the best tools to maintain and grow customer relationships. We all get those emails from companies we’ve interacted with, but have never asked to hear from on a regular basis. 'So you’ve implemented an email marketing campaign to aid your overall customer management strategy. The Intrusion Campaign.
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 17, 2015
    [Conversion, Interactive] 6 Ways B2B Marketers Use Social Media to Get Gangbuster Results
    What does it take to make that happen, and how can you turn those interactions into increased revenue? The real value of social media becomes apparent when you are able to deepen your relationship with prospects, drive them to your website, and convert them into customers. But what about B2B marketers? Look at it this way.
  • HUBSPOT  |  MONDAY, FEBRUARY 16, 2015
    [Conversion, Interactive] How to Make the Most of Your Content: An Integrated Promotion Strategy for the Modern Marketer
    The insights gained will allow you to start building relationships with influencers and paid promotion vendors before your content is live. Will success be measured by impressions, qualified traffic, social shares, on-site conversions, or some combination of the above? Unfortunately, it won’t be getting easier any time soon.
  • FATHOM  |  FRIDAY, FEBRUARY 13, 2015
    [Conversion, Interactive] Use Social Media to Show Your Customers Some Love This Valentine’s Day
    Utilizing social media is one way that will help you build personal relationships with them. Create meaningful and lasting relationships. Create posts with open ended questions that allow for conversations and engagements or find a topic that resonates with your audience. Listen to your customers. Celebrate your customers.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 11, 2015
    [Conversion, Interactive] Internal Social Business for Leaders series: 3. Be yourself
    Here is the bad news: not participating in online social interactions at all is increasingly becoming a bad option for leaders. You may choose to “like” items that you don’t necessarily agree with, but that encourage an open conversation on themes that need to be discussed broadly. Some speak well, but write poorly.
  • CMO ESSENTIALS  |  WEDNESDAY, FEBRUARY 11, 2015
    [Conversion, Interactive] How Critical Are Technical Skills in Marketing? 13 Leaders Weigh In
    Scott Brinker, Co-Founder & CTO of Ion Interactive : In his post, What Will Happen with Marketing Technology in 2015 , Scott concisely sums up the overall trend of technology in marketing writing: Whatever label you want to put on them, the number of technical professionals working in the service of marketing is clearly on the rise.
  • CRIMSON MARKETING  |  MONDAY, FEBRUARY 9, 2015
    [Conversion, Interactive] 5 Ways To Battle Increasing Pressure on Marketing
    “Armed with information about customers and a company’s relationships with them, the CMO is well-positioned to help differentiate its products, services, and experiences.” “Customers want to interact with stories and modify them on social media. The efficacy of this spending is under deep scrutiny. ” .
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 9, 2015
    [Conversion, Interactive] Your marketing success may hinge on Gray Social Media
    This idea was prompted through a conversation I had with Avtar Ram Singh , a digital marketing manager based in Singapore and one of the keenest minds I have come across in this space. Now that I knew who they were, I was able to form a business relationship with them. And perhaps we only know 2 percent of our non-lurking audience!
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 5, 2015
    [Conversion, Interactive] 5 Reasons Your Company Should Be Blogging
    Extend the conversation:  A corporate blog is the perfect outlet for long-form communication with your audience and/or clients. And of course, more eyes on your company’s blog and website ultimately lead to higher customer conversions down the road.” ” Dave Kerpen of Likeable Local. No longer being done.).
  • LEADERSHIP  |  TUESDAY, FEBRUARY 3, 2015
    [Conversion, Interactive] Oh No You Don’t! You Simply Can’t Say—“I Don’t Get Social Media”…
    Numbers matter, but only if they are in the context of “relationships” and “engaged audiences”. What you need is a growing number of relationships nurtured via social channels and cemented through direct, personal interaction. How do you start a conversation and then let the customer do the talking? There’s no such thing.
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 2, 2015
    [Conversion, Interactive] How Much is Your Address Book Worth?
    followed the advice and directions that I read in the books and was able to connect with two best-selling authors and set up a phone conversation with them about their methods and principles. From then on, my interactions with the people I have served are warm and friendly. 'Tweet How much is your address book worth? In conclusion.
  • VOICE-BASED MARKETING  |  THURSDAY, JANUARY 29, 2015
    [Conversion, Interactive] 7 Things You Should Probably Think About When Planning a Customer-Focused Event
    Customer events are a great way for companies to showcase their accomplishments, build relationships with customers and partners, and establish themselves as an industry leader. This will drive traffic to your booth and allow you multiple interactions with the customer, helping to build a stronger bond, which will lead to closing more sales.
  • KEO MARKETING  |  TUESDAY, JANUARY 27, 2015
    [Conversion, Interactive] Top 10 B2B Inbound Marketing Predictions for 2015
    Mobile and local go hand in hand, as people who conduct research on their mobile devices want to then take action right away by interacting with a business in their area. You know who your customers or visitors are, what they do, who they are interacting with and what they want or need. Mobile/Local Growth Continues to Dominate.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 27, 2015
    [Conversion, Interactive] A Seat at the Biggest Table: Digital Guru Gavin Heaton on the Next Era of Marketing
    In this interview, Gavin mentions a conversation he has with a futurist friend on predicting trends. Conversation must have a purpose : As we have been talking about this new era of marketing—the era of engagement marketing—this topic was right on the money. You could do that through social means; it could be interaction-based.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JANUARY 26, 2015
    [Conversion, Interactive] 15 Tips to Generate More Leads in 2015 (Part 3, featuring tips 11-15)
    Our goal is to build the relationship through one person to the point to where the lead is sales-ready, then hand that relationship off to the next person. You need to be able to track interactions to be able to determine the program of selling the entire organization. Use a single voice when communicating with leads.
  • THE FORWARD OBSERVER  |  WEDNESDAY, JANUARY 21, 2015
    [Conversion, Interactive] Beware Of Shiny Objects: Why Email Marketing Trumps Social Media
    Social media has transformed how people interact with each other. It becomes more of a one-on-one conversation than an email blast. Use email to build a relationship with leads by providing useful information that helps them do their job better. Email Helps Deepen Your Relationship With Customers. And with good reason.
  • WEBBIQUITY  |  TUESDAY, JANUARY 20, 2015
    [Conversion, Interactive] 28 (of the) Best LinkedIn Marketing Guides of 2014
    Just one caveat to add here: newer groups may not have a lot of interaction (yet) but offer the opportunity to “get in on the ground floor” as a key influencer in the group. Allow the conversation to be easy to understand and interpret.” Image credit: Cox Business. What type of content works best on LinkedIn? Kevin J.
  • MARKETING ACTION  |  TUESDAY, JANUARY 20, 2015
    [Conversion, Interactive] 8 Ways Marketing Automation Can Expand Your Search Marketing Agency
    The power of search marketing can be extended significantly if you can help your clients manage engagement and build lasting relationships after that initial click. Maximize conversions with relevant landing pages and targeted offers. Go Beyond Conversions. Use the Same Funnel with a New Focus. But what happens after that ?
  • EMAGINE B2B BLOG  |  MONDAY, JANUARY 19, 2015
    [Conversion, Interactive] 10 (More) Marketing Terms You Need To Know
    CRM – Customer Relationship Management. CRM is a service that companies can use to keep track, organize and improve the interactions with current and future customers. CRO – Conversion Rate Optimization. API’s simply allow for software’s to interact with each other. WPO – Web Presence Optimization.
  • CMO ESSENTIALS  |  MONDAY, JANUARY 19, 2015
    [Conversion, Interactive] Perfecting the Personalization Puzzle for Mobile Marketing
    The data shows that businesses that are not incorporating mobile within their marketing mix see a decrease in visitor-to-buyer conversion rates. Personalize content based on the maturity of your customer relationships: Blasting the same message on the same day to a large list will likely result in limited interaction.
  • ENGAGE  |  MONDAY, JANUARY 19, 2015
    [Conversion, Interactive] What Content Marketing and Teaching Burpees Have in Common
    If your brand isn’t providing beneficial information and adding value to the conversation, consumers will have no problem finding another brand that does. You have to treat every interaction as an opportunity to convince the audience to come back. Establishing relationships is important, but it’s not the be-all and end-all.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JANUARY 19, 2015
    [Conversion, Interactive] 15 Tips to Generate More Leads in 2015 (Part 2, featuring tips 6-10)
    The people to be nurtured are generally those with whom you’ve had a direct meaningful interaction via phone or email and who are in companies that fit your preferred profile. The point is to build a relationship with them over time without trying to qualify them during each interaction. What do they care about? ” 8.
  • BLOG MY CALLS  |  TUESDAY, JANUARY 13, 2015
    [Conversion, Interactive] 5 Ways to Say Goodbye to Your Online Customers
    While Mr. Clean won the initial argument, he destroyed a relationship with a potential long-term customer and has probably chased away a good deal of prospective business since. The following five points examine mistakes you should avoid at all costs if your business actually likes sales and conversions. 1.Being Overly Pushy.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 13, 2015
    [Conversion, Interactive] Find a Truth: Unilever’s Marc Mathieu on The Next Era of Marketing
    'Author: Sanjay Dholakia I’m now about halfway through a series of conversations the Economist Intelligence Unit had with six marketing pundits who have shared with us their thoughts on everything from the changing roles of marketers , new ROI metrics , and the power of authentic, continuous relationships. And to that I say amen.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JANUARY 12, 2015
    [Conversion, Interactive] 15 Tips to Generate More Leads in 2015 (Part 1, featuring tips 1-5)
    Often, it’s because Sales and Marketing have not agreed on a true lead definition and have not created a joint process for finding who’s ready to buy and building relationships with those who aren’t. We reminded them of the interaction they had had and asked if we could be a resource for them. Most new leads go nowhere. Here’s how.
  • MARKETING INTERACTIONS  |  FRIDAY, JANUARY 9, 2015
    [Conversion, Interactive] Digital Relevance: The Introduction
    don’t see any attempt at relationship building. wrote Digital Relevance for the marketers, corporate communications professionals, consultants, and entrepreneurs faced with the need to build relationships with elusive buyers whose context can change in a nanosecond. We ’ ve created great content. People read it. Yet matter it does.
  • HINGE MARKETING  |  FRIDAY, JANUARY 9, 2015
    [Conversion, Interactive] Understanding Your B2B Website: 10 Key Terms to Know
    So as your firm takes the next steps towards designing a new B2B website , it’s helpful to familiarize yourself with the key acronyms and terms that you will hear in conversations with your web development team. CRM – Customer Relationship Manager. Most website redesigns begin with an initial kickoff meeting. Websites
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 8, 2015
    [Conversion, Interactive] Quiz Mania: Why We Love Taking and Sharing Quizzes
    Magazines like Cosmo and Seventeen frequently contain quizzes about dating and relationships. So when you’re making quizzes for your audience, you’re giving them an opportunity to learn something interesting about themselves and a chance to start a conversation with their friends. Brief History. That episode aired in 1996.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 6, 2015
    [Conversion, Interactive] Engage or Die: John Hagel of Deloitte on The Next Era of Marketing
    The posts are focused on conversations that The Economist Intelligence Unit has had with six marketing visionaries, folks like Seth Godin and Aditya Joshi , who discuss the next era of marketing. John Hagel: It is the economic value of that attention, which is the value of the relationship that you can expect based on that attention.
  • TYPE A COMMUNICATIONS  |  MONDAY, JANUARY 5, 2015
    [Conversion, Interactive] 12 Months of Learning From 12 Top B2B Marketers
    There’s always a new relationship or solution to figure out. Marketing needs a technology ecosystem that empowers both sales teams and customers to have deeply personalized interactions. They understand the importance of closing the business value gap in conversations with customers and prospects. 'January 6, 2015. Build It.”
  • MARKETING ACTION  |  MONDAY, JANUARY 5, 2015
    [Conversion, Interactive] 5 Key Trends that will Shape Asia Pacific Marketing in 2015
    This has been driven by changing behaviors in how prospects consume, interpret and interact with information, driving marketers to focus their efforts on ensuring they’re part of the customer conversation. 'We all know that there has been a massive shift in the way we do marketing. billion messages (!) sent each day.
  • MARKETING ACTION  |  MONDAY, JANUARY 5, 2015
    [Conversion, Interactive] 87 New (Really) Marketing Automation Stats
    Lead & Relationship Management. Companies using marketing automation see 53% higher conversion rates (initial response-to-MQL) than non-users, and an annualized revenue growth rate 3.1% 96% of B2B marketers say segmentation is the most valuable method for improving conversion rates. LEAD & RELATIONSHIP MANAGEMENT.
  • INTEGRATED B2B  |  THURSDAY, JANUARY 1, 2015
    [Conversion, Interactive] Inside SAP’s Customer Loyalty program
    According to Mette and SAP, the relationship with the customer is now defined by experiences, because customers are empowered with more information and choices than ever before. These surveys are a first step in having a conversation about our relationship and this is where the real benefits come in.”. He was wonderful.
  • HINGE MARKETING  |  TUESDAY, DECEMBER 30, 2014
    [Conversion, Interactive] 3 Ways High Growth Firms Use LinkedIn Groups to Increase Visibility, Connections and Lead Generation
    Your goal is to establish relationships, not hawk your services. Be polite to people who respond and encourage further interaction with additional questions. Even better, they will like and comment on it, driving the conversation. Conversations will provide the context you need to connect with your peers in a meaningful way.
  • BLOG MY CALLS  |  WEDNESDAY, DECEMBER 24, 2014
    [Conversion, Interactive] 7 Landing Page Blunders that are Screaming to be Fixed
    The following seven points describe these landing page flaws, which can be easily remedied to enhance conversion potential. Now, I''m sure in the normal face to face relationships you''re all very polite people and you carry on with this normal kind of behavior that''s expected in the social norms. 'Is your landing page an ugly baby?
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 24, 2014
    [Conversion, Interactive] Top 9 Professional Services Marketing Lessons Learned in 2014
    Creating content in conjunction with specific lead nurturing campaigns can also work wonders on your conversion numbers. Similarly, partnering with prominent firms allows your firm to leverage their relationships to build more traction online. Now, his company is not only able to exist, but excel. Not so fast. On Twitter or LinkedIn?
  • HUBSPOT  |  FRIDAY, DECEMBER 19, 2014
    [Conversion, Interactive] 3 Ways a Pop-Up Shop Can Help Your Ecommerce Company Build Relationships
    More and more brands - ranging from established retail giants to ecommerce companies - are using pop-up shops as a mechanism to build stronger relationships with their customers. Notice that the goal is relationships, not sales? In this environment, consumers crave personalized interaction. Focused Learning and Testing.
  • HUBSPOT  |  THURSDAY, DECEMBER 18, 2014
    [Conversion, Interactive] 5 Ways to Improve Your Marketing Using Conversion Psychology
    This blog post is going to go more in-depth with conversion psychology and the elements that your business can implement into its landing pages to optimize conversion rates and produce happier customers. How prospects interact with your product or service is entirely dependent on how well your brand aligns with their personal vision.
  • CMO ESSENTIALS  |  THURSDAY, DECEMBER 18, 2014
    [Conversion, Interactive] The Times They Are A-Changing: How B2B E-Commerce is Evolving, and the Key to Keeping Up
    But what this means for businesses is that the relationship between buyers and sellers has changed dramatically in recent years. With the proliferation of interaction and information, we’re seeing a reversal of transaction leverage. year-over-year growth for lead conversion rates (vs. Consumer Power. Cloud Capabilities.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 17, 2014
    [Conversion, Interactive] Human-to-Human Marketing: A Trend for 2015 and Beyond
    After all, just because consumers are so connected to their devices doesn’t mean they’ve stopped craving human experiences and interactions. They’re conversational. Seth explains that conversations are had and stories are told about your business with or without you. 'Imagine walking into your favorite coffee shop.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 15, 2014
    [Conversion, Interactive] Share Your Marketing Flair! Call for Nominations - 2015 Markie Awards
    Have you successfully created that newly defined audience based on metrics which demonstrate a higher conversion rate or proven nurturing path? This award recognizes organizations that have made data activation a strategic priority and have seen that investment pay off with faster conversion rates, increased revenue, and higher ROI.
  • WRITTENT  |  FRIDAY, DECEMBER 12, 2014
    [Conversion, Interactive] 5 Things You Need to Know About Copywriting 
    Always Be Building Relationships. Your copy is the all-important first of several steps you must take in order to build a relationship with your customer base: Find the aspect of your product or service that will mean the most to the reader and appeal to them on that level. 'Image source. Trying to understand copywriting? Ready?
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 9, 2014
    [Conversion, Interactive] The Next Era of Marketing: Hear from Seth Godin
    In addition to surveying thousands of marketers — the results of which, we’ll bring you in future posts — we had in-depth conversations with a varied field of marketing experts. It’s clear that’s not going to happen and that marketers need to move towards a model of engagement that is centered on building personalized, lifelong relationships.
  • HUBSPOT  |  TUESDAY, DECEMBER 9, 2014
    [Conversion, Interactive] Facebook Graph Search Now Lets You Find Old Posts: Here's What You Need to Know
    It all seemed so far-fetched -- a conversion path so long it was improbable many would complete it. When I went to test all of this out, both Pages'' and friends'' posts seemed to be surfacing, although results were heavily skewed toward friends if I had past interactions with them using those keywords. Maybe. The Facts.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 9, 2014
    [Conversion, Interactive] How to Use Reddit to Boost Your Marketing through the Roof
    The more targeted the people you can drive to your website, the higher the conversion rate will be. Sure, the number of visitors you’ll drive may not be as large, but the people you do reach will be much more likely to share your content with other enthusiasts, interact with you and perhaps even buy something! Honest Marketing.
  • E-QUIP  |  MONDAY, DECEMBER 8, 2014
    [Conversion, Interactive] 5 Contrarian Steps to Winning the Shortlist Interview
    few suggestions: Make your presentation personal and interactive. When your team and the selection team are conversing over the course of the shortlist interview, you have staked out a powerful advantage over the firms that simply follow the instructions. Talk about the working relationship. Seek authenticity over polish.
  • VIDYARD  |  MONDAY, DECEMBER 8, 2014
    [Conversion, Interactive] 4 Ways Marketing Automation + Video Integration = Smarter Marketing
    When prospects fill out the form to access your content, your marketing automation system automatically channels them into a pre-defined nurturing track so you can begin the relationship-building process. When a lead interacts with your brand – on your website, via email and social, over the phone, at an event, etc. Nuff said.
  • HINGE MARKETING  |  THURSDAY, DECEMBER 4, 2014
    [Conversion, Interactive] Architecture Marketing: 5 Tools to Measure Success
    CRM One foundational building block that helps you understand the business opportunities driven by your marketing efforts is the CRM (Customer Relationship Management). Ideally, your CRM will help you connect conversion and traffic information from social, email and online channels with real world opportunities, proposals and new business.
  • BLOG MY CALLS  |  WEDNESDAY, DECEMBER 3, 2014
    [Conversion, Interactive] Is Your Business a Casualty of these Local Marketing Myths?
    While the bulk of your business conversions may not have relied upon mobile searches in the past, that is likely to change if it hasn''t already. Social media can be used to listen in to these conversations and also respond to feedback about your company. Keyword Stuffing. Link Building is no Longer Necessary. Read More.
  • MARKETING ACTION  |  WEDNESDAY, DECEMBER 3, 2014
    [Conversion, Interactive] Sales and Marketing: Alignment vs. Integration
    Rachel Rosin of Act-On Software recently moderated a webinar conversation between Bill Golder, principal and CEO of Slingshot Growth Partners, and Jay Hidalgo, renowned sales, marketing and business coach. So from where both of you sit, what is the state of the relationship between marketing and sales today? RACHEL: Thank you, Bill.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 2, 2014
    [Conversion, Interactive] 104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
    Videos on landing pages increase conversions by 86%. By 2020, customers will manage 85 percent of their relationship with an enterprise without interacting with a human. Mobile is the channel of choice for keep relationships with existing customers alive because it cuts through the clutter of email and social. NewsCred ).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 27, 2014
    [Conversion, Interactive] An Example of Twitter’s Real-Life ROI
    Don’t dissociate “digital” and “real life” As professionals, we often model our company’s organization after the way consumers use certain tools, so we’ll talk about “virtual relationships” and “e-commerce,” as opposed to real life. It has opened the door to so many relationships who continue to create benefits in my life.
  • VERTICAL RESPONSE  |  WEDNESDAY, NOVEMBER 26, 2014
    [Conversion, Interactive] How a Small Business Owner Turns Instagram Followers into Customers
    Kate Marie Grinold Sigfusson, the owner of luxury baby brand Babies4Babies , says her small business gets more customer conversions through Instagram than any other channel, social media or otherwise. As with any social media channel, engagement is a big part of the conversion process. They are our community,” Sigfusson says.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 25, 2014
    [Conversion, Interactive] 3 Social Selling Templates for LinkedIn and Twitter Messaging
    first interaction with a prospect one-on-one does not have to involve messaging them like on LinkedIn. If your prospect does interact with you via a comment on LinkedIn or an RT and mention on Twitter, it’s pertinent to be polite and thank him or her. It’d be great if we could schedule a phone conversation. The result? LinkedIn.
  • B2B LEAD GENERATION BLOG  |  MONDAY, NOVEMBER 24, 2014
    [Conversion, Interactive] Lead Nurturing: What it is, and what it is not
    'Tweet Building on my post last week , I was reminded of a conversation I had with a marketer who was meeting with her new boss to explain the need for a new lead nurturing strategy. Creating a nice layout and clarifying your value statement isn’t going to contribute to the development of your client or your relationship with them.
  • SOCIAL MEDIA B2B  |  THURSDAY, NOVEMBER 20, 2014
    [Conversion, Interactive] 10 Keys for Starting a B2B LinkedIn Group to Generate Leads
    This is part of an ongoing series of conversations about the intersection of sales and marketing , well as social selling. Let them know the purpose of the group and that their interaction is encouraged. You can use third-party content related to the theme of the group or even conversation starters, which are just what they sound like.
  • MARKETING ACTION  |  THURSDAY, NOVEMBER 20, 2014
    [Conversion, Interactive] Dealing with Difficult Co-Workers
    Finding your own ways to manage relationships with difficult people can show your boss that instead of letting a problem frustrate or stall you, you actively choose to solve the thorny problem by proactively improving your interactions with that person. Be honest about your interactions and get feedback about ways to improve.
  • MARKETING ACTION  |  THURSDAY, NOVEMBER 20, 2014
    [Conversion, Interactive] Lead Scoring Strategies for Agencies: Best Practices
    The conversation was an excellent opportunity to learn about Lead Lizard’s unique approach to lead scoring, and to get an up-close look at the methods they use to help their clients create a score that quickly identifies good prospects. 'How can agencies help businesses develop lead scoring strategies that get results? Settling the Score.
  • MARKETING ACTION  |  TUESDAY, NOVEMBER 18, 2014
    [Conversion, Interactive] Best Practices for Buying Marketing Technology: David Raab and Atri Chatterjee Discuss
    They held a three-part Act-On conversation which covered the obstacles to buying technology; common mistakes in buying technology; and best practices in buying technology. You can listen to the Conversation on the audio player below. It’s a deep relationship. Atri Chatterjee is Act-On’s Chief Marketing Officer. Thank you.
  • MARKETING ACTION  |  FRIDAY, NOVEMBER 14, 2014
    [Conversion, Interactive] 5 Mistakes Marketers Make When Integrating Social Media and Email Marketing
    It’s a great way to deepen your relationship with your customers and prospects. But social media is a dialog, and it needs to be an interactive one. Or you could direct people to a new infographic or quiz, taking them another step along a lead conversion path. 'Email and social media can be a powerful combination.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 12, 2014
    [Conversion, Interactive] The Ultimate Smarketing Glossary: 62 Common Sales Terms Explained for Marketers
    Conversion Path. Conversion Rate. Pages with high conversion rates are performing well, while pages with low conversion rates are performing poorly. Customer Relationship Management (CRM). prediction of the net profit attributed to the entire future relationship with a customer. "Always Be Closing."
  • LEADERSHIP  |  TUESDAY, NOVEMBER 11, 2014
    [Conversion, Interactive] CMO Spotlight: Raja Rajamannar, CMO, Master Card  
    The campaign looks at the complete buyer journey—before, during and after interacting with the brand—ensuring that the experience is seamless and memorable each time. Brands are often relegated to being spectators to the social conversations between buyers. There is a world of social conversations outside your brand control.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 6, 2014
    [Conversion, Interactive] Advice on starting and growing an SNS
    So, creating a space for your members to “show off” or “express themselves” is less important than giving members to interact. So, an SNS is about creating artificial and intentional ways of starting a conversation. am going to brain dump on this based on my experience, research and understanding. Enjoy! It is a bit of a rant.
  • VOICE-BASED MARKETING  |  FRIDAY, OCTOBER 31, 2014
    [Conversion, Interactive] Top 6 Marketing Measurement Technologies
    'As a marketer, proving the impact of your campaigns through conversions and ROI is how you demonstrate your value to the company. Web analytics tools are helping marketers to create a formidable online presence by optimizing the way consumers interact with their websites. Mobile is thriving right now due to the influx of smartphones.
  • KOMARKETING ASSOCIATES  |  FRIDAY, OCTOBER 31, 2014
    [Conversion, Interactive] 8 Key Changes In Google Search B2B Marketers Should Know
    In authorship we have helped validate the significance of building brand and the relationship between thought leadership, brand awareness, and search relevance. Google AdWords Website Call Conversions. Squared Interactive (GSQi)’s Glenn Gabe has in-depth write-ups for both updates thus far. The key takeaway? last month.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 29, 2014
    [Conversion, Interactive] What the growth of inside sales means to B2B marketers
    Many large enterprises have moved to a tiered selling model, where field sales cover large accounts, inside sales manages the relationship with mid-level accounts, and the smaller, less active customers are served by distributors, catalogs, or e-commerce. Reps can also monitor social conversations to identify trends and opinions. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 29, 2014
    [Conversion, Interactive] Finally, Small Business Social Media is Evolving
    recently visited a small business here in Seattle, not really planning on buying anything,  but I found myself in conversation with the owner. Transaction Focus or Relationship Focus? Instead of focusing solely on transactions, try adding in a little relationship building, as well. Transaction Focus or Relationship Focus?
  • MARKETING ACTION  |  TUESDAY, OCTOBER 28, 2014
    [Conversion, Interactive] 5 Rules for Using Social Selling to Crush Quotas and Build Your Social Funnel
    Building relationships. Now, I’m starting to understand the power of digital networking, and the importance of digital relationships. You might be surprised to discover how many of these relationships have created a sale, both directly and indirectly, or that they are evolving into connections that deliver value to both sides.
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 27, 2014
    [Conversion, Interactive] The Importance of a Good Leadership page – Rob and Deploy Ideas
    I’ve been talking with a cool company called Conversant Media. In the past, he has participated on boards for Q Interactive, SuperMarkets Online, Affinova, Claria, Imagitas, and El Dorado Marketing. The Kinaxis leadership page is a LOT better than the Conversant Media leadership page. Sorry Conversant Media.
  • MARKETING ACTION  |  MONDAY, OCTOBER 27, 2014
    [Conversion, Interactive] LEGO Education North America Builds a Winning Strategy Using Marketing Automation
    Brandee Johnson, Senior Marketing Manager at LEGO Education North America, recently had a conversation with Leo Merle, Marketing Programs Manager at Act-On Software, to talk about how LEGO Education has been using Act-On solutions to improve their productivity and boost the effectiveness of their campaigns. second criterion was ease of use.
  • HUBSPOT  |  SUNDAY, OCTOBER 26, 2014
    [Conversion, Interactive] 7 Ways to Improve Your Relationships With Tough Clients
    Yet, even as we strive to keep a stiff upper lip and let difficult interactions roll off our backs, tension-filled client relationships can take a toll on our well-being and the health of our business. Here are a few things you can do to help manage those not-so-smooth relationships: 1) Take care of yourself. Business
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 23, 2014
    [Conversion, Interactive] The Buyer’s Journey: How Can Marketers Deliver a First Class Trip?
    'Editor’s Note : Today’s post comes courtesy of Julie Wingerter, partner marketing manager at SnapApp , a content marketing platform used by companies to easily create interactive content to generate leads and drive revenue. Interactive content can help. They are having conversations and closing customers.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 22, 2014
    [Conversion, Interactive] 3 Don’ts of small business content marketing
    Small is beautiful because small firms can have a more intimate relationship with their clients through both, social media and offline interactions. This could mean having a comments area that allows for ‘conversations’ between your site visitors, or comparison guides to which users can contribute. Find out how below. Good luck.
  • MARKETING ACTION  |  MONDAY, OCTOBER 20, 2014
    [Conversion, Interactive] The Benefits of Marketing Automation for Sales: Make the Most of Your Time and Money
    'Marketing automation provides powerful tools for marketers and sales teams to build stronger relationships with customers and make better decisions for their business. Behavior history profiles can uncover likely follow-up sale products based on each customer’s pre-purchase and post-purchase interactions.
  • MARKETING ACTION  |  MONDAY, OCTOBER 20, 2014
    [Conversion, Interactive] The Benefits of Marketing Automation for Sales: Make the Most of Your Time and Money
    'Marketing automation provides powerful tools for marketers and sales teams to build stronger relationships with customers and make better decisions for their business. Behavior history profiles can uncover likely follow-up sale products based on each customer’s pre-purchase and post-purchase interactions.
  • VOICE-BASED MARKETING  |  FRIDAY, OCTOBER 17, 2014
    [Conversion, Interactive] 10 Stats That Underscore the Growing Value of Integrated Data Analytics
    Linking this data enables us to get the full picture of marketing effectiveness across channels, devices, and conversion methods to see which activities have the greatest impact – online, offline, and mobile. Majority (37%) indicated that big data will have the largest impact on customer relationships in the next five years. Forbes) 4.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 15, 2014
    [Conversion, Interactive] The Evolution of the Sales Role
    Ever since the concept of currency was introduced to the Roman Empire, entrepreneurs have been developing new sales methodologies in hopes to, in today’s terms, generate leads and keep conversions high. Digital presence is increasingly necessary for businesses to thrive and interact with buyers and manage their outputs.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, OCTOBER 14, 2014
    [Conversion, Interactive] Does Your Sales and Marketing Management Contribute to the Company?
    You know the type of people who come to work, grab their coffee in the morning, and immediately go to their desk without making conversation? They may go to meetings and respond to everyone via email, but you never see them really interacting with anyone. It means upholding duties, meeting goals, and contributing to the company.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 8, 2014
    [Conversion, Interactive] The Introvert's Guide to Successful Negotiating
    played lots of team sports, and relished in the social interactions they brought me. Here''s what you need to do to prepare: 1) Define the relationship. Obviously, conversations don''t go according to scripts, but you can put those methodical muscles to work by mapping out how several scenarios could go. How might they react?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 1, 2014
    [Conversion, Interactive] 3 Sales Tools That Are Changing the Way Salespeople Do Business
    Traditionally, sales has relied largely upon human relationships: successful salespeople know their product and their audience and are enthusiastic about talking to people, pursuing, and closing leads with persistence and moxie. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Russ Heddleston , CEO of DocSend.
  • MARKETING ACTION  |  MONDAY, SEPTEMBER 29, 2014
    [Conversion, Interactive] I’ll Always Have Paris: My Virtual Vacation with CobbleStay Vacation Rentals
    'As a marketer, I appreciate every interaction I get to have with clients and customers. Once CobbleStay vacation rentals implemented a customer relationship management (CRM) solution, they had a good start. Drew isn’t just the CEO – he’s also in charge of sales and marketing teams for the agency. Or this Paris vacation rental.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 26, 2014
    [Conversion, Interactive] Are You There, Journalists? It's Me, PR
    think there are some great benefits to a mutually supportive relationship, especially in today’s rapidly changing media climate where we have a lot of sway with audiences directly. But if you reach out and respond and I respond back, I’d at least appreciate you either following up with the conversation or clearly ending it.
  • MARKETING ACTION  |  FRIDAY, SEPTEMBER 26, 2014
    [Conversion, Interactive] Retention that Drives Revenue: 5 Tips for Customer Loyalty Programs
    In their recent survey of loyalty program marketers, they found that these programs are being used to help organizations ensure more meaningful relationships across the customer life cycle. What was the cost of each conversion? Start creating lasting relationships with your customers by getting to know them. Check Why is that?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Conversion, Interactive] How to Launch Fresh, Fun and Fantastic Sales Training for Millennials
    Millennials Defy Hierarchy: The same study shows that Millennials prefer a less formal learning environment, allowing them to interact informally with the instructor and their peers. Growing up in a more child-centered society, many Millennials find hierarchical relationships to be uncomfortable or foreign. Trends Talk LinkedIn Group.
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Conversion, Interactive] 8 Tips to Cultivating a Successful API Program
    Treat your developer community as a democracy, and get your internal developers in front of the external ones to create a powerful relationship that can pay huge dividends as your program grows. Once developers have access, use forums or applications such as Basecamp to guide conversations. For external developers, trust is key.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Conversion, Interactive] Getting Exceptional Growth: Meet the New HubSpot Marketing Platform
    Social Inbox Suggested Streams : To help you get the most out of social media in 20 minutes a day by finding the conversations that matter most, HubSpot has added tabbed monitoring and suggested streams. But the relationship with customers starts long before they first convert. There were many. They were not our ideas to start with.
  • TYPE A COMMUNICATIONS  |  TUESDAY, SEPTEMBER 16, 2014
    [Conversion, Interactive] Sales and Marketing: Moving From Content to Conversations
    Equipping B2B sales teams with the relevant content that helps them have long-term conversations with buyers is hard. Tim Riesterer , Chief Strategy and Marketing Officer for Corporate Visions, and co-author, Conversations That Win the Complex Sale. Marketers have to think differently about their relationship with sales.
  • TYPE A COMMUNICATIONS  |  TUESDAY, SEPTEMBER 16, 2014
    [Conversion, Interactive] Sales and Marketing: Moving From Content to Conversations
    Equipping B2B sales teams with the relevant content that helps them have long-term conversations with buyers is hard. Tim Riesterer , Chief Strategy and Marketing Officer for Corporate Visions, and co-author, Conversations That Win the Complex Sale. Marketers have to think differently about their relationship with sales.
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