Webbiquity

OCTOBER 11, 2022

A digital product brand is a recognizable symbol that distinguishes an organization from its competitors. A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. Guest post by Tara Dwyer. Improve Your SEO.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Zoominfo

JUNE 28, 2021

Conversations have always been at the heart of our most authentic relationships. Enter conversational marketing — the new paradigm to tackling your business deals and converting prospects in minutes. What is conversational marketing? Many people conflate conversational marketing with chatbots.

Conversion 246

Conversion Paid Search Agency Marketing & Strategy Marketing Automation Services 246

Webbiquity

JUNE 13, 2023

Beyond top-notch products, they expect quick customer service and tailored shopping experiences. A new consumer may try out your product at first on an impulse buy. Personalization can help. While product quality remains the primary driver, many other factors influence customer loyalty. Guest post by Mehdi Hussen.

Loyalty 257

Loyalty Personalization Budget Programs Marketing Automation Services 257

Optinmonster

APRIL 8, 2024

Are you struggling to get more traffic and conversions on your product pages? Want to learn how to create high-converting product pages to drive more sales? Product pages are one of the most pivotal pages on your e-commerce site. They aid with navigation and help visitors discover related content on your site.

Product 96

Product Lead Ranking Urgency Marketing Cross-Selling 96

Marketing Insider Group

AUGUST 1, 2023

With the help of AI, you can gain powerful insights about your marketing segments to help cater your website strategy to your audience. While it’s important to connect with actual customers to learn more about them, AI can produce a quick overview of a marketing persona that may help close gaps in your research.

Marketing AI 228

Marketing AI Planning Marketing & Strategy Top of Funnel 228

Unbounce

MAY 6, 2021

Yep, we’re about to dig up the ol’ viral perception conundrum, and you’d be surprised how much our eyes (and how they process info) play a role in landing page design and conversion lift. So how the heck can they help you boost landing page conversions? Landing pages are supposed to be clear. You’re right if you say “duck.”

Landing Pages 143

Landing Pages Conversion Case Studies CAN-SPAM 143

Webbiquity

JULY 28, 2022

Businesses, particularly smaller companies, frequently focus their resources and efforts on developing and producing new products. This causes 80% of product launches to fail. That’s why every firm must have well-designed product release emails. 12 effective product launch email templates for enhanced performance.

Product 258

Product Effectiveness Template Marketing Automation Services 258

Marketing Insider Group

DECEMBER 14, 2021

It all starts with providing helpful feedback and suggestions that guide your writers. Key Takeaways: Providing writing feedback helps you produce better quality content. In fact, constructive feedback helps create a healthier environment, boosts productivity, and helps you achieve better business results.

Marketing Agencies 2 244

Marketing Agencies 2 Guidelines Advertising Agencies Work Management 244

Webbiquity

FEBRUARY 5, 2021

During the life of your product or service, you’ll realize that simply scaling top-of-funnel inquiries (in volume) won’t generate peak conversions over the long run. Though this is normal, it leads to depreciating conversions and longer sales cycles, if not dealt with effectively. What is Conversion Optimization?

B2B Sales 259

B2B Sales Top of Funnel Conversion Peer-to-peer 259

Convert

FEBRUARY 10, 2022

For customers, online shopping is convenient and gives them the option to compare products from different stores. Besides quality products, affordable shipping, and value for money, there are other ways to attract customers. One of the most important areas to focus on is your product pages. Analyze Your Product Pages.

Traffic 97

Traffic Conversion Product Cross-Selling 97

Marketing Insider Group

FEBRUARY 19, 2024

This eliminates the bottleneck of freelancer availability and allows for a more fluid increase in content production without sacrificing quality. Agencies have the tools and know-how to measure the effectiveness of your content marketing efforts, from tracking engagement to analyzing conversion rates.

Work Management 172

Work Management Advertising Agencies Paid Search Agency Marketing Management 172

Webbiquity

FEBRUARY 10, 2022

Some prefer to stay silent and waiting for customers to act; others choose to initiate the conversation first with the help of chat triggers that activate a chat box widget after some defined period of time or specific action. It presents the image of a caring company that’s always ready to help in the moment of need.

Conversion 268

Conversion Marketing Websites Work Management Marketing Management 268

Marketing Insider Group

MARCH 30, 2021

When you hear the phrase “product marketing,” what are some of the first brands that come to mind? Product marketing is all about the consumer. To be a successful product marketer, you must pull the consumer into your narrative. Product marketing is where sales, marketing, and product development overlap.

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

Spiralytics

JANUARY 19, 2023

Adding conversational marketing to the mix is one of the less-talked-about ways to elevate your search optimization. This technique will help keep your audience engaged throughout the customer journey , ensuring they’ll reach the conversion stage and make a sale. But what is conversational marketing?

SEO 171

SEO Conversion Marketing Strategy Marketing & Strategy 171

Launch Marketing

JANUARY 17, 2024

Launching a B2B product successfully requires more than just a product launch strategy. We’ve interviewed seasoned marketing executives in our series “Marketing Insights from Executives” focused on product launch strategy lessons learned. Get your new product or service on the right trajectory.

Product 110

Product Marketing & Strategy Marketing Strategy B2B Marketing 110

Martech

APRIL 10, 2024

Redefining martech: From hype to authentic innovation Here’s the truth bomb: Success in martech isn’t about the pitch but the product. The market is saturated with me-too products, copies of copies with little to differentiate them. User-friendliness should be the cornerstone of every martech product.

Work Management 115

Work Management Marketing Management Product Differentiation 115

Scoop.it

DECEMBER 28, 2023

Many elements influence ecommerce conversion rates. So, how do you use content marketing to boost conversions? From curating content to appeal to specific segments of your audience to using it to inspire more purchases, here are the eight ways ecommerce content marketing influences conversion rates. Let’s dive in.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

Salesforce Marketing Cloud

DECEMBER 6, 2023

Generative AI and LLMs (large language models) have turned the world of conversation design upside down. When experimenting with conversational AI, it’s easy to get lost in the innovation and forget the principles behind it. Knowing what paths a user might take and considering possible content variations can help inform designs.

Conversion 126

Conversion Ad Building Guidelines User-Generated Content 126

ClickZ

MARCH 9, 2021

It began launching new products in 2000 when it introduced the pouch category, but growth stagnated for another 15 years. Traditional forms of market research like consumer surveys and focus groups didn’t get to the heart of what drove consumers to purchase StarKist’s products. Five years ago, StarKist faced uncertainty in the market.

Analytics 116

Analytics Conversion Peer-to-peer Eye-Tracking 116

Hubspot

MAY 24, 2021

Having conversations with prospects is baked into sales — in a lot of ways, it's the basis of the whole concept. You need to be able to successfully initiate and conduct productive sales conversations if you really want to thrive in a sales role. A successful sales conversation is rooted in trust and comfort.

Conversion 94

Conversion Product Process Marketing Prospects 94

Optinmonster

APRIL 11, 2024

Uncanny Automator helps you connect OptinMonster with multiple apps and WordPress plugins. Example 1: The Personalized Welcome Business: You’re running a real estate company that helps people find properties on the East Coast of the US. Result: Keep visitors engaged and boost conversions with offers that feel super relevant.

Automation 89

Automation Marketing Websites Work Management Conversion 89

Litmus

MARCH 6, 2024

If you want to create good looking emails that sell, you need conversion-centered design. What is conversion-centered design? Conversion-centered design (CCD) is exactly that: design that’s focused on conversions. Ensure your designs come across right Broken emails lead to less conversions. Every time.

Design 97

Design Conversion Urgency Marketing Cross-Selling 97

Optinmonster

JANUARY 18, 2024

If you offer free trials to get people to buy your product, it’s important to make sure your free-to-paid conversion strategy is working. But what’s a good benchmark for free trial conversions? According to RevenueCat’s benchmark study : Apps with the 4-day (or fewer) trials have a 30% conversion rate.

Conversion Rate 91

Conversion Rate Conversion Examples Marketing Analytics Tools 91

SmartBug Media

JULY 5, 2023

When it comes to an effective product page that converts , details are key. The perfect product page should be visually appealing, informative, and easy to navigate to ensure your customers have an enjoyable shopping experience while maximizing your revenue potential. Use bullet points and short paragraphs for easy reading.

Product 98

Product High Quality Lead Lead Scoring Lead Ranking 98

Martech

APRIL 9, 2024

These integrations help companies connect their first-party data and execute automated, personalized advertising campaigns. Let’s take a look at how these innovations will help your advertising efforts. Increase efficiency : The new integrations help you deliver the right message to the right person at the right time.

Paid Search Agency 114

Paid Search Agency Features Personalization Ads 114

Adobe Experience Cloud Blog

APRIL 6, 2018

They drove home a valuable point that often gets lost in all the talk about generating demand and marketing to accounts: If your product helps your customers get promoted, it will spread like wildfire. In this post, I’ll explain how customer advocacy is a powerful undercurrent that helps products spread. Click To Tweet.

Promotion 134

Promotion Word of Mouth Product Work Management 134

Sprout Social

OCTOBER 18, 2023

Request a personalized demo 6 social media listening examples and strategies to help you mine for insights To start excavating deeper insights for your brand, you need to fill your toolbox with the right strategies and approaches. Social listening can help you unearth relevant influencers to partner with.

Social Media 123

Social Media Examples Work Management Media 123

Rev

AUGUST 23, 2023

One method of supercharging growth (and used to success by companies like Slack and Candidly) is product-led growth (PLG). Let’s find out if product-led growth is right for the next edition of your B2B RevOps playbook. They gain hands-on practice with your product or service and get hooked at the outset. Sections: What is it?

Product 78

Product Marketing AI Customer Satisfaction Lead Ranking 78

DealSignal

APRIL 17, 2024

We’ll delve into the profound impact of AI technology on the marketing and sales landscape, exploring what businesses can harness with AI conversion rate optimization tools. Table of Contents [Open] [Close] AI Conversion Rate Optimization: How AI Tools Boost CRO?

Conversion Rate 52

Conversion Rate Budget Programs Conversion Tools 52

Oktopost

APRIL 4, 2024

Sean Broderick, Director of Product Marketing at Sitecore, named in the Top 100 Product Marketing Influencers and Host of The Product Marketing AI Podcast unravels the challenges and transformations of artificial intelligence (AI) and the essential relationships required in an organization to drive effective AI governance.

Marketing AI 69

Marketing AI Work Management Product Marketing Management 69

FunnelEnvy

MARCH 4, 2024

Click To Tweet Since the early days of digital marketing, one common way to improve on-page conversions has been A/B testing. Let’s look at ways to uplevel your A/B testing with AI to optimize conversions. Marketers use these tests to optimize marketing campaigns, improve UI/UX, and increase conversions.

Marketing AI 67

Marketing AI Optimization Conversion A/B testing 67

Martech

NOVEMBER 7, 2023

Along with its annual Holiday 100, Google is rolling out a new deals hub and new pricing tools to help brands engage with shoppers this holiday season. The search engine’s deals hub has been designed to make it easy for consumers to discover discounted products from various websites in one location. Why we care. Get MarTech!

Features 107

Features Google Conversion Forecasting 107

Martech

NOVEMBER 28, 2023

They are cultivating conversations and building lasting brand loyalty. In this landscape, the ability to personalize is not just an advantage — it’s a necessity to foster conversations and cultivate lasting brand loyalty. The results were nothing short of spectacular — a 565% increase in site conversion.

Marketing AI 112

Marketing AI Paid Search Agency Loyalty eCommerce 112

Launch Marketing

FEBRUARY 14, 2024

The MedTech industry is becoming more innovative as organizations continue to develop revolutionary products that address emerging challenges. This is causing the market to become crowded, leaving companies struggling to stand out among competitors when introducing new products.

Paid Content 62

Paid Content Product Marketing & Strategy Contingency Planning 62

Martech

FEBRUARY 2, 2023

Of all of the different types of marketing software, conversion optimization platforms are perhaps the easiest to justify. Dig deeper: What is a conversion optimization platform? This last category is critical, and will help you avoid making a costly mistake. How does the company handle requests for product modifications?

Marketing Automation Services 114

Marketing Automation Services Enterprise Management Work Management Marketing Management 114