ClearVoice

JULY 6, 2021

As you delve into the outlined stats below, you will come away with a better understanding of the importance of video in your own marketing efforts. Content marketing video stats. Videos that feature interactive elements at the beginning of the video have the highest conversion rate (8.7%). YouTube video stats.

Stats 98

Stats Video Marketing Planning Emarketing 98

Top Rank Marketing

AUGUST 11, 2023

The post Elevate B2B Marketing News Weekly Roundup: Longer B2B Buying Cycles, AI Marketing Usage Study, & WhatsApp Gets Screen-Sharing appeared first on B2B Marketing Blog - TopRank®. In the meantime, you can follow us on our LinkedIn page , or at @toprank on Twitter for even more timely daily news.

Buying Cycle 92

Buying Cycle B2B Marketing Demand Generation Agencies Studies 92

Hubspot

MAY 28, 2020

To get you started on your LinkedIn research, here are 24 need-to-know stats about the platform's audience, growth, and most common marketing tactics. LinkedIn Stats to Know in 2020. General LinkedIn Stats. LinkedIn's lead conversion rates are 3X higher than other major ad platforms, including Google Ads.

Stats 101

Stats Linkedin B2B Thought Leadership Paid Search Agency 101

Unbounce

DECEMBER 10, 2018

To paint a picture of why load time is so essential , we’ve collected seven stats about page speed. At a minimum, you should aim for a load time of three seconds or less —especially if you want to boost conversions. When Akamai studied how mobile load times affected a client’s conversions, they discovered that 2.4

Stats 111

Stats Landing Pages Mobile Marketing Conversion Rate 111

PureB2B

DECEMBER 5, 2016

If you want to improve your conversion rates, you need to implement the right sales funnel optimization strategy to get the results you want. Effective optimization results in above average conversion rates and sustainable revenue. How to Compute Lead Conversion Rates. Here’s the formula: Conversion Rate =

Conversion Rate 62

Conversion Rate Marketing Qualified Leads Lead Ranking Sales Qualified Leads 62

Zoominfo

MAY 20, 2021

A surprising stat: Email is 40 times more effective at acquiring new customers than Facebook or Twitter. Email can also be used to familiarize customers with your product and services by sharing content such as blogs or case studies. A study by MailChimp found that the average email open rate across industries is 21.33%.

Email Marketing 264

Email Marketing Enterprise Management CTR Webinar Metrics 264

Porch Group Media

OCTOBER 1, 2020

Oberlo) Conversion rates for emails are higher than social media, direct traffic, and search. Check out these stats on the effectiveness of email marketing automation: Automated emails get 119% higher click rates than broadcast emails. The post Email Marketing Trends & Stats to Know for 2021 first appeared on V12.

Stats 71

Stats Email Marketing Trends Planning 71

SocialPilot

JANUARY 15, 2024

For marketers who have second thoughts about investing in video marketing, we have covered the latest trends reported by several studies in this article. These stats will help you know how video marketing influences customers. WordStream reports that adding a video on the website’s landing page can increase conversion by 18%.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Webbiquity

JUNE 16, 2015

– Case studies (65%). The top metrics used by B2C marketers to measure content marketing success are website traffic (62%), sales (54%), higher conversion rates (39%), and SEO ranking (39%). This was post #2 of Marketing Stats Summer (#statssummer) on Webbiquity. #1: 1: Welcome to Marketing Stats Summer! #2:

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Content Marketing Institute

OCTOBER 22, 2017

Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. . However, a recent study by Kapost (in collaboration with Eloqua) proves the opposite. Content marketing rakes in conversion rates six times higher than other methods.

Paid Content 111

Paid Content Stats Paid Search Agency Content Marketing 111

Marketing Insider Group

DECEMBER 18, 2013

Along the way, I’ve been collecting facts, stats and insights on the future of content marketing that support the need for change. And so thanks to folks like the Content Marketing Institute / MarketingProfs, the Corporate Executive Board (CEB), Tom Pick and many others, here are 33 stats on the future of content marketing.

Stats 100

Stats Content Marketing Content Curation 100

Content4Demand

APRIL 25, 2023

New stats show pass-alongs as key to success Most marketing teams we work with at Content4Demand (C4D) are, understandably, focusing more and more on tracking results and the impact of the content they’re creating. According to its recent 2023 Content Preferences Study , B2B buyers are starting to tune out boring and non-specific content.

Peer-to-peer 77

Peer-to-peer B2B Stats Content 77

Moz

JANUARY 14, 2020

Posted by Alan_Coleman Hello Moz readers, We’re proud to bring some insights from the Wolfgang E-Commerce KPI Study 2020. The annual study provides KPI benchmark data which allow digital marketers analyze their 2019 performance and plan their 2020. Let’s count down to the strongest correlation in the study: 4.

Studies 69

Studies Correlation Marketing Websites Top of Funnel 69

Zoominfo

MAY 20, 2021

A surprising stat: Email is 40 times more effective at acquiring new customers than Facebook or Twitter. Email can also be used to familiarize customers with your product and services by sharing content such as blogs or case studies. A study by MailChimp found that the average email open rate across industries is 21.33%.

Email Marketing 130

Email Marketing Enterprise Management CTR Webinar Metrics 130

SalesIntel

NOVEMBER 24, 2021

Campaigns can be created that touch upon the buyer’s primary requirements, thus increasing lead conversion. . In B2B, personalized messaging is an effective method to improve lead conversion rates. The post Buyer Intent: All the Stats, Facts, and Data You’ll Ever Need to Know appeared first on SalesIntel.

Buyer Intent 52

Buyer Intent Intent Stats Enterprise Management 52

Envy

JULY 13, 2022

Case Study 1: Reddit marketing for B2B’s: A match made in heaven. We updated it, adding relevant recent stats and links to content from the last year. minutes from around 2 minutes, that's more than a 300% increase and our bounce rate has dropped by close to 6%! So what did we do? What happened? This one is an interesting one.

Case Study 117

Case Study Case Studies Lead Scoring Lead Ranking 117

Outgrow

APRIL 18, 2024

The average email open rate across all industries is 21.33% , but it varies depending on the industry. Better Conversion Rates: When recipients open your emails, they are likely to take the desired actions, such as purchasing or clicking on a call-to-action. A low open rate might lead you down the wrong marketing path.

Open Rate 52

Open Rate Outgrow Click Rate CAN-SPAM 52

Go Beyond SEO

SEPTEMBER 24, 2020

Here are the stats. Here are the stats. Including a video on your landing page can boost your conversion rate by 80%. Video content has 6 times higher conversion rate than non video pages. Here are the stats. Studies show that 75% of people will never scroll past the first page on a google search.

Paid Content 122

Paid Content SEO Paid Search Agency Mobile Advertising 122

Smashmouth Marketing

JULY 24, 2019

Whether it's inbound marketing or outbound marketing there are costs associated with a lead, there are costs associated with the time and effort needed to convert that lead to an opportunity, and there are costs tied to the quality of those leads and how that impacts conversion rates. Cancel/Reject Rate. As David Greenberg, Sr.

Marketing Management 113

Marketing Management Leads Lead Marketing Qualified Leads 113

Unbounce

JANUARY 13, 2022

Yes, some still remain (stick to one CTA, people), but recent conversion data has also uncovered new best practices —and a staggering amount of landing pages that don’t apply them. For example, a jaw-dropping 2018 study showed that 29.5% So you do them, publish your page, and its conversion rate falls flat. What gives?!

Jigsaw 144

Jigsaw Landing Pages Copywriting Paid Search Agency 144

LeanData

NOVEMBER 9, 2022

B2B revenue teams are absolutely obsessed with conversion metrics. Over time, various conversion stats have become many of the key performance indicators (KPIs) on which performance — both group and individual — is judged. . Conversion metrics exist for almost every tactical deployment from both marketing and sales functions.

Top of Funnel 98

Top of Funnel Conversion Buyer's Journey Lead Scoring 98

Smashmouth Marketing

JULY 24, 2019

Whether it's inbound marketing or outbound marketing there are costs associated with a lead, there are costs associated with the time and effort needed to convert that lead to an opportunity, and there are costs tied to the quality of those leads and how that impacts conversion rates. Cancel/Reject Rate. As David Greenberg, Sr.

Sales Qualified Leads 100

Sales Qualified Leads High Quality Lead Marketing Management Leads 100

Scoop.it

DECEMBER 30, 2021

As per stats, 69% of buyers have accepted one or more cold calls in 2019. The same study suggested that 82% of buyers have accepted meetings with salespeople after they received cold calls. It is crucial to determine the most important metrics, including win rate, call rate, sales cycle length, pipeline conversion rate, and more.

Ideal Customer Profiles 92

Ideal Customer Profiles Top of Funnel Product Lead Ranking 92

KoMarketing Associates

FEBRUARY 12, 2019

Many studies, of course, have shown B2C marketers ahead in terms of marketing technology and marketing best practices. Other research, like studies done by the Content Marketing Institute and Marketing Profs, found that B2B marketers have adopted marketing automation far more than their B2C peers. This has a lot of consequences.

Work Management 121

Work Management B2B Marketing Marketing Management Peer-to-peer 121

Optinmonster

DECEMBER 19, 2023

Here’s another kicker: the success rate of selling to a new customer is only 5-20%. But the success rate of selling to an existing customer is 60-70%. These stats highlight an important point. A study by Omniconvert found that the average churn rate in eCommerce ranges from 62–82%.

eCommerce 86

eCommerce Marketing Management Business Budget Programs 86

Optinmonster

AUGUST 4, 2021

Discover how they increased conversions and grew their email list exponentially in this case study. But their campaigns were fetching only around 4.46% conversions, which is okay , but left plenty of room for improvement. Podbike shared their experience and stats with us. Enjoyed a total conversion rate of 18.22%.

Case Study 88

Case Study Case Studies eCommerce Ethics 88

Go Beyond SEO

SEPTEMBER 24, 2020

Here are the stats. Here are the stats. Including a video on your landing page can boost your conversion rate by 80%. Video content has 6 times higher conversion rate than non video pages. Here are the stats. Studies show that 75% of people will never scroll past the first page on a google search.

Paid Content 78

Paid Content SEO Paid Search Agency Mobile Advertising 78

SocialPilot

JANUARY 14, 2024

A Q3 2022 study revealed that 40% of internet users aged between 46-55 access LinkedIn. Discover more of such LinkedIn stats below. Give a quick check on these LinkedIn stats on ads to create a better ad strategy. Marketers see up to 2x higher conversion rates on LinkedIn. are females. Millennials make up 20.4%

Statistics 77

Statistics Linkedin User-Generated Content CTR 77

Content Marketing Institute

JUNE 18, 2018

To make that pitch to your brand’s executives, read on and grab some stats to support your case. Companies incorporating video content in their marketing strategy see 41% more search traffic than businesses without video, according to an Aberdeen study shared by HubSpot. at a 90% confidence rate. HubSpot Click To Tweet.

Video Marketing 110

Video Marketing Marketing Websites Paid Search Agency Marketing Automation Services 110

The Lead Agency

APRIL 14, 2024

Use listener data to inform your content Track your listener stats and learn what is engaging your audience. This also works for physical product demos, explainer videos, case study videos, team culture videos, about us videos and more. With every piece of content you create, look at your stats and listen to your audience.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

EveryoneSocial

FEBRUARY 18, 2019

Below are 17 social media recruiting statistics and stats on how employees outside your HR and recruiting teams can amplify results. When it comes to social recruiting stats, there actually is not an overabundance of specific data like other areas of social media. This leaves a huge opportunity for your organization to find talent.

Statistics 103

Statistics Paid Search Agency Word of Mouth Stats 103

Webbiquity

OCTOBER 1, 2019

Tools – Suitable for case studies and how-to articles. For the second post, one of the trends can be examined in detail, with the findings of the study released as a report. You can also conduct a secondary study by analyzing existing studies and compiling or visualizing the most impactful stats in your report.

Email Marketing 211

Email Marketing Sales Qualified Leads Lead Scoring Lead Ranking 211

KEO Marketing

JUNE 28, 2016

conversion rate) attained should be compared to the number of visitors landing on the page. Very low conversion rates should prompt study and testing of every element on the page from copy to call-to-action to determine how to maximize conversions on that page. Contact us today.

Top of Funnel 48

Top of Funnel Analysis Stats Landing Pages 48

Porch Group Media

NOVEMBER 10, 2022

If you’ve stumbled on this blog, you probably are just as keen to read up on the latest stats – in this case, about email marketing. Our team curated the latest stats we could find to help you stay current and informed for 2023. Take a look at these stats on how it has grown and who is using email. Table of Contents.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Optinmonster

JANUARY 14, 2024

Articles with data are higher performing, with 5% of high-performing articles containing data studies compared to 2% in the low-performing group. Now you have the content marketing stats you need to support your content marketing strategy , decisions, and undertake data-driven marketing. That’s it!

Statistics 52

Statistics Content Marketing Marketing Budget Creation Planning 52

Convince & Convert

APRIL 29, 2016

We’ve all seen the stats that reveal B2B marketers are spending more time, budget, energy, happy hours, hackathons, and puppy time on content. 68% of B2B marketers say that increasing conversion rate is their leading objective for lead nurturing, according to a December 2015 study by Ascend2. But to what end?

Education 109

Education B2B Marketing Marketing Qualified Leads Lead Ranking 109

Porch Group Media

NOVEMBER 10, 2021

In fact, according to a study by Acend2, almost three-quarters (74%) of survey respondents said they plan to increase the volume of emails they send significantly (36%) or moderately (38%) in the year ahead. Check out some of these great stats on the power of email. The email marketing stats for the UK see an open rate of 16.4%

Email Marketing 59

Email Marketing Peer-to-peer Planning Marketing & Strategy 59