Convert

JULY 28, 2021

Is it finding more information or finding more information before making a purchase? Give them information, offer to compare features, invite them to contact for help, etc. Regardless of where they search from, people are searching for information, so content remains fundamental. So how will all of that impact SEO?

SEO 145

SEO SERP Trends Keywords 145

PureB2B

APRIL 2, 2017

You can also create popups to help increase lead conversion rates. Make sure that all your posts are directed at helping users and equipping potential clients with useful information. You can also build a microsite with landing pages that capture lead data. Make sure they’re easy to find and visually engaging.

Ad Building 89

Ad Building Ideal Customer Profiles Microsite Landing Pages 89

SnapApp

JUNE 7, 2018

Paycor developed a campaign built around interactive assets that allow prospects to qualify themselves by answer questions in exchange for information that corresponded to their pain points. For example: In one PPC campaign, Paycor promoted an interactive calculator that related to information on DOL regulations. 56% conversion rate.

Sales Qualified Leads 76

Sales Qualified Leads Top of Funnel High Quality Lead Lead Scoring 76

SmartBug Media

JUNE 26, 2019

What I like about this community’s landing page is that they have built a sort of microsite on the landing page, and it’s all customized for that specific community. The site has lots of helpful information for prospects, and they’ve even included an activity schedule that is regularly updated. It also helps from a user perspective.

Landing Pages 71

Landing Pages Communities SEO Examples 71

NuSpark Consulting

MARCH 9, 2013

If no information is available in the cookies, the visitor is tracked as a New Visit. For lead generation sites, a conversion is a completed activity that results in a user submitting an email address in exchange for content, trials, demos, quotes, or a request for more information from sales. Keyword Conversions- SEO.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

PureB2B

APRIL 2, 2017

To optimize form conversions, make sure that your form is short, sweet, and straight to the point. Only ask for critical information (i.e. You might have heard somewhere that popups are dead, but did you know that you can effectively double your website's lead conversion rate by adding popups? Don’t be a troll.

Ad Building 62

Ad Building Trade Show Ideal Customer Profiles Microsite 62

The Point

FEBRUARY 11, 2014

At Captora, we identify, create, and optimize hyper-targeted CaptureSites (hyper-optimized microsites) that dramatically expand the reach of search, advertising, and social marketing campaigns. In the process, we accelerate new leads, at a lower CPL, by engaging conversion-ready buyers before they’ve found your company (or your competitors).

Paid Content 100

Paid Content Demand Generation Agencies Cost per Lead Lead Ranking 100

SnapApp

JANUARY 24, 2017

For example: This interactive calculator helped provide value to the middle of the funnel lead while also providing Paycor more detailed prospect information. Using email, paid media, social, and their website/microsite, Paycor was able to get in front of relevant audiences with this compelling, engaging material. . Content loading.

Top of Funnel 48

Top of Funnel Lead Ranking Paid Search Agency Campaigns 48

SnapApp

JANUARY 24, 2017

For example: This interactive calculator helped provide value to the middle of the funnel lead while also providing Paycor more detailed prospect information. Using email, paid media, social, and their website/microsite, Paycor was able to get in front of relevant audiences with this compelling, engaging material. . Content loading.

Top of Funnel 48

Top of Funnel Lead Ranking Paid Search Agency Campaigns 48

Marketing Insider Group

NOVEMBER 4, 2010

and then provide targeted content based on that information. The search campaign directed respondents to a topic-specific microsite that resulted in only a.5% 5% conversion rate of mostly unqualified leads. Landing page segmentation means giving users simple choices that let them put themselves into a bucket.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

and then provide targeted content based on that information. The search campaign directed respondents to a topic-specific microsite that resulted in only a.5% 5% conversion rate of mostly unqualified leads. Landing page segmentation means giving users simple choices that let them put themselves into a bucket.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Moz

JUNE 10, 2020

Posted by Portent This blog was written by Tim Mehta, a former Conversion Rate Optimization Strategist with Portent, Inc. From a conversion rate perspective, having a more relevant keyword in relation to a user’s intent will generally lead to higher engagement. Although, as mentioned, most of your tests won’t be winners.

SEO 64

SEO Industry CMS Lead Scoring Lead Ranking 64

Moz

JUNE 10, 2020

Posted by Portent This blog was written by Tim Mehta, a former Conversion Rate Optimization Strategist with Portent, Inc. From a conversion rate perspective, having a more relevant keyword in relation to a user’s intent will generally lead to higher engagement. Although, as mentioned, most of your tests won’t be winners.

SEO 64

SEO Industry CMS Lead Scoring Lead Ranking 64

Webbiquity

JULY 10, 2018

The home page of your site needs to communicate three pieces of information in under 10 seconds: what you do; who you do it for; and. Once that’s accomplished, the page should include some additional helpful information about your business, products or services, and customers, and help visitors determine where to go next.

Paid Content 213

Paid Content CMS Development Design Optimization 213

Content Standard

DECEMBER 11, 2015

A typical B2C brand uses the Web to drive sales, spending most of its time optimizing the online shopping experience, setting up paid programs to drive prospects to product pages, and then A/B testing those pages to maximize conversion rates. So, where does content fit in this process?

ROI 40

ROI Paid Search Agency Companies Budget Programs 40

Content Standard

DECEMBER 11, 2015

A typical B2C brand uses the Web to drive sales, spending most of its time optimizing the online shopping experience, setting up paid programs to drive prospects to product pages, and then A/B testing those pages to maximize conversion rates. So, where does content fit in this process?

Paid Search Agency 40

Paid Search Agency ROI Companies Budget Programs 40

Hubspot

OCTOBER 17, 2012

According to the Aberdeen Group , personalized emails improve clickthrough rates by 14% and conversion rates by 10%. After all, if they were interested in that subject to begin with, it's likely they'll appreciate more information on that topic. By now, you probably understand the importance of segmentation in marketing.

Sales Qualified Leads 28

Sales Qualified Leads Personalization Top of Funnel Work Management 28

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Track opportunities and pipeline, manage contact and account information. Use this information accordingly. Personalized, 1:1 emails based on real-time behavioral data can increase open rates by 50% and conversion rates by 350% (Jupiter Research). Marketing Automation. Business Goal. Departmental Focus.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Hubspot

OCTOBER 24, 2012

7) They Own Lots of Domains or Microsites. Bounce Rates: Google has publicly stated that bounce rate does not factor in as part of its ranking calculation; however, bounce rate (which a web analytics tool like Google Analytics can also report on) can give you some information about user experience.

Marketing Websites 28

Marketing Websites Google Clickthrough CAN-SPAM 28

B2B Marketing Exchange

NOVEMBER 15, 2023

The campaign achieved a remarkable 72% conversion rate for meetings booked with sales, along with over 50,000 impressions of the music videos on LinkedIn. ABE achieved nearly 100% attendance, produced 25 episodes, and implemented trackers in Gong to monitor the practical application of the learned information by the sales team.

Digital Asset Management 52

Digital Asset Management Account Based Marketing B2B Thought Leadership Advertising Agencies 52

The Point

NOVEMBER 8, 2010

The campaign will involve a series of both email and direct mail “touches” all driving the prospects to a single, custom Web microsite. The client sourced the names from their CRM database and outside lists and has taken great pains to verify the contact information. Nonetheless, it is, for the most part, a cold list. and so on.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Microsite 100

SnapApp

AUGUST 9, 2017

Personalization” simply means delivering a more individualized marketing experience to your audience using the information you know about them. . A whopping 91% of people prefer it to traditional marketing formats – plus it provides marketers with insight into their audience that can be used to inform future campaigns. .

Tactics 48

Tactics B2B Marketing Microsite B2B 48

The Point

MAY 30, 2012

Upon clicking on the ad, the mobile user was taken to a Marketo-hosted mobile landing page (see image below) that asked for the user’s email address so he/she could be sent information about BYOD that could be subsequently forwarded to colleagues in IT. We think the campaign has much more potential,” says Raczkowski.

Demand Generation Agencies 100

Demand Generation Agencies Work Management Demand Sales Leads 100

Biznology

MARCH 12, 2012

Combining the landing pages makes it more likely that you’ll have the correct information on that single page and even though coordination costs money, it probably costs less than doing everything twice. Organic search needs conversions, too. That’s an expense that might not be paying off. Then check the results.

Landing Pages 80

Landing Pages PPC Paid Search Agency SEO 80

SnapApp

MARCH 6, 2015

The SnapApps live on a Realize Real Results microsite alongside related assets, including ebooks, videos and infographics. It’s a full suite of information and inspiration that lets customers decide what they need, and provides Blackbaud University with insight on what is interesting to them.

Peer-to-peer 83

Peer-to-peer Campaigns Microsite Sales Qualified Leads 83

Biznology

FEBRUARY 23, 2015

Ralf VonSosen, the company’s head of marketing for sales solutions notes, “we started seeing a 50% increase in leads to meeting conversion rates.”. SAP : The global strategy was aimed at enabling cross-cultural information to be efficiently shared around the company. Maersk now has more than 1.5m BILLION in pipeline revenue.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Valasys

FEBRUARY 17, 2023

You can source leads with higher conversion rates by creating hyper-specific and targeted ads. These sessions should be used for product demonstration, address the audience’s pain points, inform prospects about usage and implementation, or establish your organization’s decision-makers as thought leaders.

Lead Ranking 40

Lead Ranking Webinar Metrics Marketing Automation Services Marketing & Strategy 40

Vision6

FEBRUARY 25, 2021

Here’s just a few reasons why interactivity is an important consideration for your email campaign strategy: It simplifies the user experience Creates curiosity beyond a base level Increases engagement and conversion rates Allows you to say more with less. Use the hover effect to hide product information, descriptions, price etc.

Microsite 98

Microsite Landing Pages Template Paid Search Agency 98

SnapApp

FEBRUARY 24, 2017

The motion of the ball bypasses critical branding pieces, keeping the reader engaged, while ensuring you are subjected to the most pertinent information on the page. . . This is where the real potential to differentiate your brand and maximize conversion rates exists. New Burger Capitals of America. Infographics. Whitepapers.

Storytelling 83

Storytelling Marketing Budget Examples Stats 83

Kapost

OCTOBER 31, 2016

Whether it’s a sprawling white paper or a custom microsite, a product pricing page or an educational blog post, content is at the heart of modern SaaS marketing. After all, how many other marketing channels can get your company, directly and near-instantaneously, in front of as many people as you have contact information for?

Work Management 48

Work Management Marketing Automation Services Marketing Management B2B Marketing 48

SnapApp

JULY 24, 2017

The user gets a personalized estimate, and the sales team has a bunch of great qualifying information they can leverage when following up with leads. . . . Users are asked a series of questions related to gross annual revenue and expenses, and given the projected tax rates for major states: . . HubSpot ROI Calculator.

Sales Management 59

Sales Management Top of Funnel Examples Marketing Management 59

LEADership

MAY 20, 2016

It contains much information, so I’ll be breaking it into two parts posted this week and next. 44% build microsites. Get feedback from your customers, review your lead generation devices, optimize your customer journeys, and try to strike the right balance between selling, informing, and entertaining your audience.

B2B Marketing 67

B2B Marketing Planning SWOT B2B 67

SnapApp

JUNE 2, 2017

Marketing teams adopting an interactive content strategy are seeing higher conversion rates , increased engagement, better quality leads , and a huge impact on ROI. . General Campaigns (microsites, customer marketing, resource gallery, miscellaneous ideas, etc.). . So what’s the catch? Well, we’re mostly all on our way.

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

Convince & Convert

APRIL 4, 2016

They especially love it when they’re in the top of your marketing funnel and explicitly looking for more information. How this encourages leads down the funnel: By offering your target audience a surprisingly emotional and informative experience, you’re giving them value while asking for nothing in return.

Top of Funnel 111

Top of Funnel Marketing Funnels Video Marketing Planning 111

Marketing Insider Group

JULY 1, 2020

Higher conversion rates. Organizations who use content marketing see 6 times higher conversion rates. Content is information, but it can be delivered through myriad channels (video, graphics, live events, apps, social media posts, emails). Leaner budget. Content marketing isn’t just a business blog.

Marketing Budget 361

Marketing Budget Paid Content ROI Marketing & Strategy 361

Madison Logic

MARCH 25, 2022

In a recent survey by Ascend2, 84% of marketers either somewhat or strongly agree that allocating more resources to lead nurturing would improve conversion rates. In turn, this can be used to inform your subsequent nurturing to make it more effective. Acquisition conversion rate to measure individual channel performance.

Account Based Marketing 52

Account Based Marketing Lead Nurturing Top of Funnel Enterprise Management 52

B2B Marketing Zone Posts

MAY 3, 2010

Content means web copy, blog posts, videos, interactive presentations, social elements, diagrams or other pieces of information used to engaged users / visitors. 11 Killer Social Media Presentations Worth Watching - Hubspot , April 27, 2010 Presentations are a great way to consume information and learn about new topics.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40