Crimson Marketing

SEPTEMBER 30, 2014

David pulls back the curtain for us in this episode of Moneyball for Marketing, where we see the marketing technology tools and tactics he used to develop Pluribus’ automation, social media and content driven marketing system. Likewise, short form content—small ‘nuggets of data’—are better received than long form content.

Network Marketing 100

Network Marketing CMO Marketing Management Marketing Automation Services 100

Crimson Marketing

AUGUST 25, 2015

Page Description – You have a little more room to be liberal with your content here (170 characters including spaces). H1 Tag – This is the title of any web page on a website when you open that page. Change the file path to something that resonates to the Page Title, Page Description, H1 tag and the content.

SEO 100

SEO SEM Tagging Search Marketing 100

Crimson Marketing

MAY 28, 2015

Happy with your last purchase, you visit a brand’s website intending on buying more of their products. Their website loads and you’re immediately greeted with a pop-up advertising the exact product you recently purchased. If you’re not monitoring buyer behavior on your website, you’re missing out on a huge marketing opportunity.

Campaigns 100

Campaigns Marketing Management Paid Search Agency CMO 100

Crimson Marketing

DECEMBER 17, 2014

Personalizing content marketing solutions is crucial to 6 in 10 marketers when it comes to their online strategy, and 54% of marketers will do whatever it takes to ensure their buyers receive a personalized web experience. . 69% say it’s desktop websites. 36% reported mobile websites . This includes: personal data (e.g.

ROI 100

ROI Paid Search Agency Personalization Marketing & Strategy 100

Crimson Marketing

JANUARY 15, 2015

Websites, blogs, review sites, social search, video, podcasts, physical stores, trade shows, print media and webinars are but a few of the marketing channels that sellers must contend with to deliver their message and impact demand generation. Knowing what they want from each channel is half the battle, says Atri.

Demand Generation 100

Demand Generation Act-On Work Management Marketing Management 100

Crimson Marketing

AUGUST 19, 2013

proficient in email, SEO, SEM, online display, content, nurturing, social, etc.) It now uses a “tag management systems” vendor to collect and unify buyer data from its main website, the rewards website, a “hotel offers” website, and its mobile application to get a complete view of customer buying patterns.

Marketing Management 100

Marketing Management Planning Paid Search Agency Mobile Advertising 100

Crimson Marketing

APRIL 30, 2013

. “LinkedIn is a great resource for B2B marketers because the website gives brands the chance to connect with potential clients through various groups.” Before joining any groups always review its content. Assess the content of the conversations. ” And I couldn’t agree more. Read the full article here.

Linkedin 100

Linkedin Tips Generation Leads 100

Crimson Marketing

MAY 23, 2013

Content may be king but engagement is queen and she rules the house” - well said. #4: The 4-1-1 Rule (one self promoting social share needs one relevant reshare and four pieces of relevant content not written by you). King Content, he’s still the ruler. - King Content, he’s still the ruler. - Who buys it?

Social Media 100

Social Media Social Marketing Marketing Management Media 100

Crimson Marketing

JANUARY 21, 2014

Hipster: Less likely than other sharers to use email for sharing content. Careerist: These sharers are savvy business networkers and are more likely to share content on LinkedIn. They share informative content via social networks as well as by email. 90% of content is generated by 2% of Twitter users. How We Share.

Cable 100

Cable Social Networks Privacy Validation 100

Crimson Marketing

SEPTEMBER 17, 2013

No other social platform allows you to find leads, share content and drive traffic as effectively as LinkedIn. Not to mention, LinkedIn can drive traffic to your website and blog. Provide exclusive content and insight for what’s going on at your company. Encourage employees to join LinkedIn and to share content.

Linkedin 100

Linkedin Advertising Agencies Marketing Mix Social Media 100

Crimson Marketing

SEPTEMBER 24, 2013

Inbound: Content Marketing. Use this data to create custom message to target each of your segments. . Define Your Method. What’s the best channel for you? Let’s break this down into two categories – Inbound and Outbound. Landing pages. Outbound: Email Marketing. Social media.

Buyer Personas 100

Buyer Personas Advertising Agencies Work Management Advertising Benchmark 100

Crimson Marketing

SEPTEMBER 25, 2013

Inbound: Content Marketing. Use this data to create custom message to target each of your segments. . Define Your Method. What’s the best channel for you? Let’s break this down into two categories – Inbound and Outbound. Landing pages. Outbound: Email Marketing. Social media.

Buyer Personas 100

Buyer Personas Advertising Agencies Work Management Advertising Benchmark 100

Crimson Marketing

JULY 22, 2014

Mick oversees all marketing efforts, including public relations, content marketing, paid advertising and website conversion. The CMO pops his company’s hood and gives us a look at its predictive marketing analytics engine. . Mick Hollison is the CMO of InsideSales.com.

CMO 100

CMO Top of Funnel Analytics Funnel Advertising 100

Crimson Marketing

SEPTEMBER 26, 2014

Web analytics will provide richer, more actionable information to businesses pursuing well-coordinated content and social media strategies, for example – as the data shows high-growth firms are doing. Crucially, marketing analytics allow you to make your content marketing solutions much more targeted and responsive.

Analytics 100

Analytics Paid Search Agency Work Management Marketing Management 100

Crimson Marketing

SEPTEMBER 10, 2015

Now that you’ve spent some time learning the basic steps of SEO , let’s dive a little deeper and discuss the importance of landing pages and infrastructure on your website. . Downloading content and digital assets? Website Infrastructure. Website Structure. Consistency between title, url, content.

Landing Pages 100

Landing Pages SEO Marketing Websites Digital Asset Management 100

Crimson Marketing

FEBRUARY 6, 2014

Website Conversion. 69% trust content and messaging on brand-operated web sites. 53% say they’re failing to create enough content. Lead Generation. Inbound Marketing: Accounted for 34% of all leads generated in 2013. Produced 54% more leads than outbound marketing. Saved an average of 13% in overall cost per lead.

Demand Generation Agencies 100

Demand Generation Agencies Planning Paid Search Agency Word of Mouth 100

Crimson Marketing

OCTOBER 15, 2015

Search algorithms change all the time — content and SEO strategies have to be revisited at least yearly to make sure they’re still effective.” This means you need to be constantly testings your landing pages and website to determine if and where a redesign should take place. . ” 2. Base your testing on a hypothesis. .

Top of Funnel 100

Top of Funnel SEM Digital Marketing Funnels Marketing Analytics Tools 100

Crimson Marketing

DECEMBER 12, 2014

By deploying email messages to different segments, marketers can test which subject lines, content, headlines, images, and offers best resonate with buyers. A customer can see an offer in an email and within one or two clicks can be making a purchase on a company’s website.

Email Marketing 100

Email Marketing Top of Funnel Click Rate Marketing & Strategy 100

Crimson Marketing

JUNE 17, 2015

How efficient is your B2B content marketing strategy? Here’s why: “April 2015 research by Gleanster in association with Kapost found that, due to poor management and arduous processes, US B2Bs spent a total of $958 million annually on inefficient and ineffective content marketing.” 90% saw content production increase.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Tools B2B 100

Crimson Marketing

NOVEMBER 14, 2013

No other form of web content offers the same level of audience engagement and emotional connection. Why invest in video content? Embedded video content can increase website traffic by up to 55%. Website posts with embedded video draw 3x more inbound links. Produce quality content on a regular schedule.

Video Marketing 100

Video Marketing Planning Mobile Advertising Internet Marketing 100

Crimson Marketing

DECEMBER 9, 2013

Content Creation Simplification. Visual content will take over blogs and social sharing platforms. Differentiated Content. Many companies view LinkedIn as the best place for B2B engagement and interaction, but it’s not always the favorite for content sharing. The move towards user friendliness and ease of sharing is key.

Social Media 100

Social Media Trends Media B2B 100

Crimson Marketing

JUNE 6, 2013

” Visual content must be a part of your marketing mix. Include more images, infographics and videos on your websites, landing pages, blogs, and social media platforms. Corporate Marketing Other Interesting Topics content marketing marketing concepts marketing message marketing solutions social media'

Trends 100

Trends Mobile Advertising Landing Pages Social Media 100

Crimson Marketing

NOVEMBER 4, 2013

How B2B marketers distribute content across social channels: 26% on Pinterest. 83% of marketers prefer LinkedIn for distributing B2B content. 74% of B2B marketing companies use Twitter to distribute content. B2B Content Marketing Realities. B2B Content Marketing Realities. 84% article posting on websites.

Social Media 100

Social Media Paid Search Agency Companies Media 100

Crimson Marketing

OCTOBER 7, 2013

Your Website. A website health check will show what needs to be fixed to get the most from your content. 3 in 5 consumers read branded content while looking at products to buy. 82% of consumers like reading relevant branded content. 48% of consumers feel more positive about brands that publish relevant content.

Marketing & Strategy 100

Marketing & Strategy Landing Pages Case Study Case Studies 100

Crimson Marketing

JANUARY 29, 2014

in 5 mobile users will quickly move on to another website if a website they’re viewing isn’t mobile-friendly. . Try this instead: Build a coordinated email optimizations strategy, and make sure to link to optimized web content, too. . And remember, you only get one chance to engage your customer! Forget About Scale.

Mobile Marketing 100

Mobile Marketing Campaigns Demographics Marketing & Strategy 100