Convince & Convert

APRIL 15, 2016

Build Your Brand Presence in Wikipedia. And what could be more promising than Wikipedia ? Having your brand on Wikipedia hooks your online presence up to a high-value online encyclopedia. Wikipedia is an influential data source, open for all, but it does follow strict guidelines on what information it accepts.

Google 117

Google Wikipedia Content Wiki 117

Hubspot

APRIL 3, 2018

to determine how much background information on publishers and stories should appear alongside this content. The details will include such information as any "official" Wikipedia entry on the publisher of the story, in addition to related articles on the same topic. Facebook users.

Facebook 73

Facebook Wikipedia Tools Display 73

Kevin Indig

JUNE 19, 2023

link ] I highly recommend reading all 3 articles because they circle around the same problem: the value of content when anyone can use AI to create it. In a world where anyone can create content with AI, the big question is what still makes content valuable. Can I just read the content, please?

Lead Ranking 103

Lead Ranking Content Lead Scoring API 103

KoMarketing Associates

JUNE 26, 2018

SEO Tagging Basics. When it comes to onsite optimization efforts, don’t forget SEO tagging basics! This includes the optimization of HTML titles, meta descriptions, Open Graph tags, and page headings. Some of the other more common types of content we see include the following.

Paid Content 195

Paid Content Keywords Search Marketing Paid Search Agency 195

KoMarketing Associates

SEPTEMBER 14, 2017

Some of our clients opted to set up a brand new site hosted in China; others chose a content delivery network (CDN) to boost site speed; and some chose to use a mirror site on the China server, but only serve priority pages to the Chinese audience. Create Relevant and Unique Content. Content is the core of Baidu SEO.

Ideal Customer Profiles 149

Ideal Customer Profiles SEO B2B Marketing B2B 149

DAGMAR Marketing

DECEMBER 17, 2021

Schema markup, or schema tags, is a semantic vocabulary of code (or microdata) added to the HTML within the pages on your site. The easier it is for Google to read your website’s content, the more relevant search queries your law firm can show up for. What is schema markup? Greater Visibility. What does schema markup do?

SERP 103

SERP Click Rate SEO Wikipedia 103

ClearVoice

FEBRUARY 4, 2020

If you haven’t, I’m here to bring you up to speed before passing on Andy’s sage blog content wisdom. Along the way, he’s written hundreds of thought leadership articles about everything from content strategy to SEO, from influencer marketing to conversion and analytics. Lucky us… he agreed. How do you demonstrate your expertise?

Relevance 118

Relevance Ad Frequency Blogger Wikipedia 118

Method and Metric

OCTOBER 2, 2019

So be sure to include exact, targeted keywords in meta tags, header tags, and your copy. Particularly, it looks at your number of followers, assuming they will be sharing your content. Highly shared content imparts trust which “ results in Bing seeing these positive signals ”. Content is Queen. DuckDuckGo.

Optimization 88

Optimization Wikipedia Amazon Domain 88

Hubspot

DECEMBER 19, 2019

That's why it's important for marketers to understand the Google knowledge graph and how to create content that winds up in the knowledge panel you see on so many search engine results pages (SERPs) today. Additionally, your content needs to match the intent of your ideal user. Is your content easy to read? Is it interesting?

Google 66

Google Wikipedia Clickthrough Ideal Customer Profiles 66

Biznology

JULY 27, 2010

Image via Wikipedia. If you've wondered what these big words really mean to your content strategy, you'll be interested in this series of four ten-minute podcasts that I recently recorded where I interview content experts on that subject. Check out the first in the podcast series, on Content Creation vs. Content Aggregation.

Aggregators 80

Aggregators Curation Wikipedia Content 80

Writing on the Web

SEPTEMBER 16, 2011

Here’s a checklist for editing your blog content before you publish. For any content that is vitally important, i.e. sales content or articles delivered to clients, I use Barbara Feiner , a professional editor. Be sure to check your tags and categories, too. 6 Writing Tips for SEO Friendly Content Marketing.

Wikipedia 100

Wikipedia Content Keywords SEO 100

Hubspot

NOVEMBER 7, 2019

Let's say I'm a Wikipedia editor, and I've recently written a page about zebras. Following the success of my Wikipedia page, I get an email in my inbox. I cash my money, link to their site, and add a rel=nofollow tag to their link, so Google can't follow the source and I'm not giving them any backlink power.

SEO 67

SEO Google Wikipedia Lead Scoring 67

Biznology

SEPTEMBER 8, 2010

Image via Wikipedia. So often, I get questions on the duplicate content penalty, so called because search engines show only one version of multiple similar pages in the search results. To find the answers, check out my latest post on Search Engine Guide, " Is duplicate content OK for duplicate keywords? ".

Keywords 80

Keywords Wikipedia Content Tagging 80

Blue Flame Thinking

FEBRUARY 15, 2019

1 Pair an informative paragraph with a matching, properly tagged image. Think education rather than selling for this kind of content. 2 Create content that automatically answers a question you’d pose to a voice-activated device. Those are the kinds of questions you can structure your content to answer.

Features 63

Features Google Long Tail Marketing Wikipedia 63

Biznology

NOVEMBER 19, 2013

Like Reece’s, link-builders and content marketers need to combine forces because they’re two great tastes that taste great together. Link Builders are from Mars, Content Marketers are from Venus. Without the content marketers and copywriters, there’s no there there. And self-promotion. And shamelessness.

Content Marketing 80

Content Marketing Work Management Marketing Management Content 80

Webbiquity

NOVEMBER 29, 2010

Got your fundraising appeal for Wikipedia. Let me start by saying I’m a huge fan of Wikipedia; it is a truly amazing tool and a tremendous accomplishment. The Wikipedia cabal. I understand you don’t want Wikipedia to devolve into a collection of marketing brochures. Call off the dogs. The Priesthood.

Wikipedia 100

Wikipedia Thought Leadership Wiki Blogger 100

Writing on the Web

JUNE 8, 2010

Content Marketing?" alt=" Why Use Twitter, Facebook & LinkedIn for Content Marketing?" />. Content Marketing?" For an interesting overview of how Facebook got started in a dorm at Harvard, read the story on Wikipedia , it’s interesting. Read their story here on Wikipedia. Twitter has 75 million accounts.

Twitter 100

Twitter Linkedin Facebook Content Marketing 100

KoMarketing Associates

FEBRUARY 5, 2019

This information is most commonly influenced by the HTML title of a web page; hence why we recommend concise and unique HTML tagging on all web pages, targeting applicable keywords. This feature is especially valuable to understand search intent and provide information (or content) that is aligned. Best Practices. SEO Consideration.

SERP 120

SERP Features Top of Funnel Display 120

Adobe Experience Cloud Blog

APRIL 3, 2018

Unless you are Wikipedia, which is often cited by Google, there are no surefire ways for your website to get on Knowledge Graph as the search engine collects data on its own. Remember that Google rewards quality content and not keyword stuffing. Example of Google Knowledge Vault. Keep the answer paragraph around 45 words.

Google 134

Google Wikipedia Keywords CTR 134

seo.co

MAY 10, 2021

Black hat SEO tactics don’t work over a long period of time and they tend to produce poor quality content and spammy links in the process –two things that will hurt your rankings and traffic the most. Impeccable quality content creation. Content has always been king. Your content needs to be relevant and have context.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. The other version of this is the mapping of content to your buyer types and this too is one I have ignored for a while … until now! I will self confess that I have ignored this one for a while.

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. The other version of this is the mapping of content to your buyer types and this too is one I have ignored for a while … until now! I will self confess that I have ignored this one for a while.

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Biznology

AUGUST 30, 2010

Image via Wikipedia. This last look into content with intent will take a look at a "strategy" that I see as more of a "strategery." (Do I call it creating content for content's sake or the "throw everything against the wall and see what sticks" approach. Content does need to have some forethought, though.

Intent 80

Intent Content Terms and Conditions Wikipedia 80

seo.co

JULY 19, 2021

This is why Wikipedia ranks for searches on historical figures: Wikipedia is an online encyclopedia that’s well-regarded in this space. Relevance — Are you providing the type of content people are looking for after searching a keyword? They are usually inputted in a website’s meta description and title tags.

Google 105

Google Marketing AI Lead Scoring Lead Ranking 105

Tony Zambito

APRIL 5, 2010

Image via Wikipedia.   This is a good example of “buyer persona thinking” in action when developing a content marketing strategy.   And once you do, you can build a content marketing strategy around it. Some companies just get it.   UPS does.   What is it? .   Just as is the case for UPS.

Buyer Personas 100

Buyer Personas Content Marketing Wikipedia Marketing & Strategy 100

DivvyHQ

NOVEMBER 15, 2018

For many, the role of a content marketing manager is an enigma. Content marketing managers are responsible for the strategy, creation and delivery of purposeful content across myriad online channels. To do this, content leaders straddle the fine line between long-term branding initiatives and short-term revenue goals.

Work Management 46

Work Management Demand Content Marketing Planning 46

Writing on the Web

FEBRUARY 10, 2014

Here’s what I look for in an optimized, good blog (one that gets Google search and reader results): A good blog title with a tag line that says what people will find on this blog (benefits to reader). If you don’t have anything of your own, you can always link to a page on Wikipedia. But some weren’t really optimized for best results.

Wikipedia 100

Wikipedia RSS Blogger Keywords 100

Biznology

JUNE 11, 2010

Image via Wikipedia. This week, I spent two days in New York City at the Interactive Advertising Bureau's Innovation Days "Content Conquers All" event. It was essentially two full days of looking at everything content related that could be imagined. Content is the consumable piece of your Internet presence. by Frank Reed.

Wikipedia 80

Wikipedia Internet Marketing Content High Quality Lead 80

Biznology

OCTOBER 24, 2011

Image via Wikipedia. Back in the day, website owners would cram lots of keywords into the meta title, description, and keyword tags in the code and get noticed by the search engines. They are much more focused on content quality, relevant links, and social data when determining a search engine result page ranking.

SEO 80

SEO Tagging Wikipedia Keywords 80

KoMarketing Associates

FEBRUARY 21, 2012

We’d like to help beginners to wrap their heads around the SEO concept and according to Wikipedia 60% of the general population are visual learners. What Title Tags and Meta Descriptions Are and How They Matter. An Introduction to Title Tags. Key Takeaways from Video: An Introduction to Title Tags. Year : 2009.

SEO 120

SEO Video Marketing Wikipedia Link Building 120

Buffer

JULY 29, 2019

I’ve bookmarked several of my favorites and dug up a handful of other useful graders and tools to come up with this list of 10+ website graders, content scores, and social media ratings. Take them for a spin, and let me know which ones are most beneficial for you and your content! Hubspot’s Marketing Grader. MetaTags.io.

Social Media 72

Social Media Social Marketing Media Dwell 72

Biznology

AUGUST 12, 2010

Image via Wikipedia. This series has concentrated on different types of content that I look forward to and truly anticipate. As far as content goes, there is probably no better compliment than having an audience waiting on what will be produced next. This former champion of anticipated content is the Sunday newspaper.

Marketing Analytics Tools 80

Marketing Analytics Tools Paper Wikipedia Content 80

Kapost

APRIL 26, 2016

As a marketer, you’re already creating incredible marketing content to optimize your buyer’s journey. There are many ways to use Schema markup via JSON-LD to provide machine-readable information about the content on that page. Wikipedia is the holy grail for obtaining a Knowledge Graph Box.

Optimization 48

Optimization Wikipedia Tips Brand Identity 48

Biznology

AUGUST 10, 2010

Image via Wikipedia by Frank Reed. I don't follow many real patterns, but I do know that my responses all center around: strong content that answers questions, informs me, or meets any one of the other needs I might have at any given moment. Creating content that your customers anticipate is what you should be aiming for all the time.

BtoB 80

BtoB RSS Wikipedia Content 80

Biznology

MAY 7, 2012

Panda (Photo credit: Wikipedia). And duplicate content is ever more problematic. That’s where content analytics–the science of understanding your content and gleaning actionable insights from it–is essential to effective web publishing post Panda. Find and retire old, duplicate content.

De-duplication 80

De-duplication Analytics Marketing Websites Wikipedia 80

Chris Koch

JANUARY 29, 2010

Image via Wikipedia. Okay, so it’s difficult to actually pull money out of buyers for your marketing content (though there are rare exceptions: McKinsey has been doing it for years with the McKinsey Quarterly). Yet while generally we can’t put a price tag on our content, we do charge for it. That has to change.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100

Chris Koch

JANUARY 29, 2010

Image via Wikipedia. Okay, so it’s difficult to actually pull money out of buyers for your marketing content (though there are rare exceptions: McKinsey has been doing it for years with the McKinsey Quarterly). Yet while generally we can’t put a price tag on our content, we do charge for it. That has to change.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100