WebMarketCentral

NOVEMBER 11, 2009

For a heavily retweeted post ( Will Content Marketing Kill Trade Publications? ), Twitter provided six times the traffic of the LinkedIn groups. tags: Twitter LinkedIn b2b blog traffic retweets LinkedIn groups icerocket tags: Twitter LinkedIn b2b blog traffic retweets LinkedIn groups Contact Tom Pick: tomATwebmarketcentralDOTcom.

Traffic 20

Traffic Twitter Linkedin Web 2.0 20

WebMarketCentral

JANUARY 11, 2010

Tweeting content of your own that will interest them (i.e. not just your marketing materials), retweeting content they post, and engaging in dialog is a great way to get these people talking, and writing, about your company. Social Tagging. Tags: Web 2.0

Twitter 20

Twitter Web 2.0 B2B Thought Leadership Business 20

WebMarketCentral

JUNE 22, 2009

Monitoring what's being said about your company, industry and competitors Reaching new prospects Responding to customers Connecting with key influencers Enhancing your company's credibility by promoting your thought-leadership content Nah, none of that sounds useful for business, does it? Social Tagging. Tags: Web 2.0

Social Networks 20

Social Networks Web 2.0 Thought Leadership Tagging 20

WebMarketCentral

OCTOBER 26, 2009

Bloggers not only use Twitter to promote their content, but writing about Twitter frequently is their content. Advising b2b bloggers on the use of Twitter, Doug writes "Twitter is already playing a role in content marketing campaigns — for finding topics, inviting input and promoting the finished pieces. Social Tagging.

Twitter 20

Twitter Web 2.0 Marketing Analytics Tools Tips 20

WebMarketCentral

APRIL 22, 2009

Now they need to know how to properly use (from both a technical and etiquette standpoint) all the major tools on the social media landscape , how to produce thought-leadership content, how to put together social media releases , at least a passing knowledge of online video production and sharing, and more. Social Tagging.

PR 20

PR Social Media Web 2.0 Media 20

WebMarketCentral

MARCH 4, 2009

My own definition incorporates the 4 C's of social media, or the "4 Cons" if you will: "online tools that permit users to create content, within a given context, to help establish connections and engage in conversations." Sharing content enables one to make connections ; to find people with similar interests.

Social Media 20

Social Media Web 2.0 Media Wiki 20

WebMarketCentral

JULY 21, 2009

First, in How to score the coveted retweet , Reid Carr offers some concise but helpful advice on forming relationships on Twitter and producing content worthy of being retweeted—endorsed and passed along by other twitterers to their followers. What type of content should b2b marketers be trying to promote on Twitter? Social Tagging.

Twitter 20

Twitter Web 2.0 RSS B2B 20

WebMarketCentral

MAY 18, 2009

How can you create effective online video content on a budget? In another helpful guest post on the topic of business video, Kate Morris offers tactics for "produce quality videos that spread," such as producing content that is relevant to your product or service and using a broad variety of media (not just online) to promote your content.

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

WebMarketCentral

JULY 30, 2009

Your company doesn't produce any thought-leadership content. Every company possesses thought leadership content or subject matter expertise, even if it is only locked up in the heads of employees. Social Tagging. Tags: Web 2.0 RONI: direct loss of revenue (individual sale), possible loss of referral sales opportunities.

Social Media 20

Social Media Paid Content ROI Media 20

WebMarketCentral

DECEMBER 31, 2009

by HubSpot Rick Burnes notes that without a strong content strategy to back up social media efforts, marketers risk the "all hat, no cattle" syndrome: lots of attention on Twitter and Facebook, but no compelling content to back it up and turn the curious into the converted. Social Tagging. Tags: Web 2.0

Social Media 20

Social Media Social Marketing Burn Rate Web 2.0 20

WebMarketCentral

MARCH 10, 2009

Describing it through the four C's—content, context, connections and conversation—was one approach. 6 LookupPage 74,220 16,525 N/A 4 Wikis Sites where you can conduct research, create new topic pages based on your expertise, edit existing content pages, and—in the case of Google Knol—rate the contributions of others. 7 What did I miss?

Social Media 20

Social Media PageRank Digg Wikipedia 20

WebMarketCentral

SEPTEMBER 22, 2009

While his focus is on television commercials (b2c), the tactics he outlines work equally well for video content produced by b2b enterprises. Social Tagging. Tags: Web 2.0 A more effective way to launch your branded video site is to use a service like ClipShare (paid) or PHPmotion (free).

Social Media 20

Social Media Optimization Media Web 2.0 20

WebMarketCentral

APRIL 2, 2009

Tactics—develop plans for media to be used, content needed, assign responsibilities, and core messaging/values to incorporate (e.g., Content production—content in the form of blog posts, white papers, reports, video, presentations, podcasts and images is a major component of social media marketing. Social Tagging.

Social Media 20

Social Media Consulting Social Marketing Media 20

WebMarketCentral

MARCH 16, 2009

The model behind traditional, interruption-based advertising was that consumers were provided with entertaining or informative content for free, in exchange for viewing ads. In social media, where viewers are often creating the content, that bargain doesn't hold up. Social Tagging Research and Reports. Tags: Web 2.0

Social Media 20

Social Media Facebook Social Marketing Web 2.0 20

WebMarketCentral

FEBRUARY 26, 2009

I believe these three factors contributed to their success: Know Your Audience: These organizers know their audiences are invested in the content and success of the events. Consider different avenues for distributing your content: Conference proceedings are typically provided to only paid attendees. Tags: Web 2.0

Social Media 20

Social Media Media Web 2.0 PR 20

WebMarketCentral

APRIL 6, 2009

Discover Niche Social Networking by I'm Blogging That An organized plan for maximizing traffic to your blog from social media sites, from using search and monitoring to find the most relevant niche social media sites for your blog and connecting with top users through submitting content and evaluating results.

Social Media 20

Social Media Optimization Digg Web 2.0 20

WebMarketCentral

MARCH 24, 2009

The publisher defines social media marketing and PR as "the practice of facilitating a dialogue and sharing content between companies, influencers, prospects and customers, using various online platforms including blogs, professional and social networks, video and photo sharing, wikis, forums and related Web 2.0 Tags: Web 2.0

Social Media 20

Social Media Paid Content Paid Search Agency Web 2.0 20

WebMarketCentral

SEPTEMBER 3, 2009

Take advantage of new tools to raise your own profile by commenting on existing content? tags: social media marketing Facebook fan pages SEO? Social Tagging. Tags: Web 2.0 Attract lots of targeted Twitter followers in a short time? Turn your social media contacts into leads, and ultimately customers?

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

NOVEMBER 1, 2007

Here's another social media tagging site look into, as well as a new place to keep track of everything web-related that's important to you. First, Zanby is a new social media site. Okay, with Digg , del.icio.us , Searchles , Zimbio et al does the world really need another such site?

Social Media 20

Social Media Digg Media Tagging 20

WebMarketCentral

SEPTEMBER 15, 2009

Optimizing title tags. Including (but not over-doing) keywords in content and heading tags. Advanced link-building—blogging, commenting, content marketing , guest posting, blogger outreach, interactive PR , etc. Tags: SEO Practice. Crafting URLs with keywords included. Incorporating keyword links in page text.

Practices 20

Practices SEO Best Practices Blogger 20

WebMarketCentral

DECEMBER 17, 2009

Among his conclusions: more content helps. My only quibble would be with his advice to use the nofollow attribute for PageRank sculpting; the nofollow tag is insidious and the value questionable. It's very difficult for small websites to outrank large ones, particularly for highly competitive phrases. Blogging helps.

SEO 20

SEO Marketing Analytics Tools Best Practices PageRank 20

WebMarketCentral

SEPTEMBER 9, 2009

The site has also been gradually adding the very best sources of content on B2B Marketing. The Best Of list is a great for someone like me." ** technorati tags: Tony Karrer B2B marketing Top 40 B2B Marketing Bloggers Twitter social media Junta 42 Gimbal del.icio.us Tags: Blogging for Business.

B2B Marketing 20

B2B Marketing Market2Lead B2B Blogger 20

WebMarketCentral

SEPTEMBER 5, 2008

Having your own blog provides a "container" for all of your thought leadership and potentially viral content, whether in the form of text, images, audio or video. It's something you can promote on social bookmarking and social networking sites without being blatantly promotional.

Social Media 20

Social Media Practices Media Wiki 20

WebMarketCentral

JULY 1, 2009

Conceptually the site is a bit like Social Media Today and other targeted content portals, though it's the first (that I'm aware of at least) focused specifically on providing information for B2B marketers. The site is designed to make it easy for visitors to navigate to specific content, and drives traffic for member bloggers.

B2B Marketing 20

B2B Marketing B2B Blogger Tagging 20

WebMarketCentral

NOVEMBER 16, 2009

title tags, and viewing SEO as a one-time process rather than an ongoing discipline. 6 cures for common SEO mistakes by iMedia Connection Brian Easter runs down six common SEO mistakes—such as ugly URLs, duplicate content, and a disconnect between SEO and PR—and explains how to correct or avoid them.

SEO 20

SEO Forrester Best Practices Adwords 20

WebMarketCentral

NOVEMBER 3, 2009

4) Use pictures if at possible, and optimize the alt tags associated with the images, again using the keywords identified above. Photos and diagrams add interest and aid in understanding for your human prospects, while the alt tags communicate the value of the images to search engines. Tags: SEO Practice.

SEO 20

SEO Product Digg Tagging 20

WebMarketCentral

DECEMBER 18, 2007

Tag your content on social media sites. When you come across an interesting article or blog post pertaining to your industry (including your own content, if helpful and not just promotional), tag it on sites such as Searchles , ClipMarks , Zimbio and StumbleUpon.

PR 20

PR Social Networks B2B Tagging 20

WebMarketCentral

SEPTEMBER 10, 2008

For example, in an SEO forum, telling everyone how great your agency is at SEO is suicide; but displaying your knowledge by offering expert tips on title meta tag creation or non-spammy link building is brilliant. Wikis A wiki is another place to share your knowledge of a particular topic with a community or the world.

Social Media 20

Social Media Wiki Optimization Digg 20

WebMarketCentral

DECEMBER 20, 2007

ITtoolbox/PJA IT Social Media Index Wave II updates the earlier findings and concludes that "IT decision-maker and influencer audiences (now) spend more time consuming or participating in social media than they do consuming editorial media or vendor content." hours for published editorial content and 2.9 tags: Web 2.0

Social Media 20

Social Media Web 2.0 Peer-to-peer Wiki 20

WebMarketCentral

AUGUST 4, 2009

Unlike most white papers, this guide is very light on marketing (selected pages have sidebars headed "How Marketo Does It" rather than embedding marketing copy in the content—a nice touch). Content marketing plays a key role in lead nurturing as well as a successful lead generation and social media strategy.

Lead Nurturing 20

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 20

WebMarketCentral

NOVEMBER 10, 2009

How can you utilize rich media ads to take advantage of the coverage provided by Google's content network? Rich Media and Video templates in display ad builder by Inside AdWords Emel Mutlu steps through the benefits of and process for creating rich media AdWords ads for display across Google's content network.

Adwords 20

Adwords Tactics SEM Tips 20

WebMarketCentral

MARCH 30, 2009

Is content really king for SEO? As It Turns Out, Content Is King by Court's Internet Marketing School Correcting an earlier post entitled "Content Has Never Been The King," the author notes that "If your site doesn’t have quality content, a Google search engineer can crush it with a simple push of a button.

SEO 20

SEO Best Practices Copywriting Internet Marketing 20

WebMarketCentral

JANUARY 28, 2009

In order to avoid Yelp-style lawsuits , FYIndOut will remove any review content that is factually inaccurate; enable vendors to respond publicly to negative reviews; and encourage vendors and unhappy customers to resolve issues directly. Social Tagging Web Marketing. Tags: Web 2.0

Enterprise Management 20

Enterprise Management Social Media Paid Content Marketing Management 20

WebMarketCentral

OCTOBER 16, 2008

In the real world, however, SEOs are often called in to optimize an existing site, after all of the URLs are created, the navigation is already in place and all of the content is written. First, generate a list of keywords based on the content of each page. Compile an initial keyword list This involves two independent activities.

SEO 20

SEO Terms and Conditions Tagging Keywords 20

WebMarketCentral

JUNE 1, 2009

Does our content instill trust and credibility? Is our content portable? Fixing branding problems According to Forrester principal analyst and report author Ron Rogowski , “Common Brand Action problems included poor text legibility, confusing category names, and missing or buried content. Tags: Web Marketing.

Design 20

Design Marketing Websites Forrester B2B 20

WebMarketCentral

APRIL 7, 2009

Here are a few of the best blog posts about AdWords from last year, covering topics such as getting results from the content network, using the conversion optimizer, and reporting. In another very helpful post, Gordon explains how AdWords' content network site and category exclusion works. Tags: Web Marketing.

Adwords 20

Adwords Tactics Tips SEM 20

WebMarketCentral

FEBRUARY 27, 2008

applications and services, searchable by an extensive list of tags and sortable by date and name. tags: social networking, social search, social bookmarking, Web 2.0, tags: social networking, social search, social bookmarking, Web 2.0, tags: social networking, social search, social bookmarking, Web 2.0, The Marketing 2.0

Web 2.0 20

Web 2.0 Ning Wiki Enterprise Management 20