Webbiquity

MAY 17, 2016

With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics).

Planning 145

Planning Research Tools Best Practices 145

Webbiquity

SEPTEMBER 28, 2022

Benefits of personalizing your email marketing messages include: Higher open and click-through rates; Greater engagement with your email content; Increased conversion rate of prospects to buyers; and. These tools help email marketers craft more effective personalized email content. Email Personalization Statistics.

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

Webbiquity

AUGUST 19, 2016

Content marketing and SEO are often written about and addressed separately. There have been theories surrounding Google’s algorithm that question if content marketing as important as people think it is for a business’ rankings for years, but there’s no doubting that efficiently marketing quality copy is beneficial to any SEO strategy.

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

Webbiquity

APRIL 23, 2024

Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics. Beyond merely addressing the recipient by name, personalization entails creating content that speaks to their unique problems and difficulties.

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

Webbiquity

JUNE 28, 2022

Case studies can be anything from a before and after study to detailed statistics on how you helped another brand with a major problem. Case studies can be placed on your website as valuable mid-funnel or bottom-of-the-funnel content for potential clients. Image credit: Lukas on Pexels.

Case Studies 284

Case Studies Case Study Studies Top of Funnel 284

Webbiquity

JUNE 13, 2023

It’s an often reported statistic that acquiring a new customer costs five times as much as retaining an existing one. According to reports , 31% of advertisements that performed well had emotional content, while only 16% had rational content. That makes customer loyalty paramount to business success.

Loyalty 257

Loyalty Personalization Budget Programs Marketing Automation Services 257

Webbiquity

JUNE 21, 2022

According to recent statistics, 57% of companies in the U.S. Keep in mind different social platforms have different content requirements, and ultimately cater to different business goals. Create On-Site SEO Content. On-site SEO content absolutely must be high-quality, original content. Guest post by Ron Stefanski.

Privacy Policies 340

Privacy Policies Brand Identity Branding Multi-Channel 340

Webbiquity

FEBRUARY 27, 2018

99% say they post content to Instagram; 67% post to Facebook, 51% to Snapchat, and 43% to Twitter. 4: Marketing Technology Growth and Challenges – 12 Enlightening Statistics. #5: 6: The State of Search: 17 Illuminating SEO and SEM Statistics. MediaPost ). Marketing Profs). Investigate Instagram. MarketingProfs ).

Social Networks 294

Social Networks Stats Network Marketing Linkedin 294

Webbiquity

FEBRUARY 16, 2015

When it comes to C-Suite marketing, cutting through the noise and creating content that senior executives will find valuable is hard. By value we don’t mean how-to articles and other traditional forms of content, though they do have their place in the process. Turning content into independence. Content Marketing'

Marketing Management 100

Marketing Management Ad Building Opinions Content 100

Webbiquity

APRIL 10, 2018

Content has to be high quality and laser-focused to cut through the noise. The four essential qualities of winning B2B content are brevity, accuracy, timeliness, and relevance. How to best produce content for technical buyers? Engineers view Google as the most valuable content resource, followed by vendor websites.

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Webbiquity

DECEMBER 16, 2013

Content marketing is more than just text of course, and infographics have become one of the most popular non-text formats. How do infographics fit with other content marketing tactics? How do infographics fit with other content marketing tactics? Infographics About Content Marketing.

Marketing Budget 100

Marketing Budget Marketing Budget Creation Content Marketing Planning 100

Webbiquity

NOVEMBER 17, 2022

Here are five common types of landing pages: Squeeze page: A squeeze page captures a visitor’s email address, usually in exchange for providing them with gated content or a free download. It is an intermediate page between a link and the content it is linking that could present an ad or ask you for language preferences or your age.

Landing Pages 204

Landing Pages Optimization Conversion Rate Lead Scoring 204

Webbiquity

FEBRUARY 20, 2020

It’s about adopting efficiency, casting the widest practical net with tested strategies that can be analyzed on a statistical level to measure outcomes beyond just making the sale. For many modern sales professionals and digital marketers, that efficiency is enhanced by employing a video-based strategy.

Work Management 311

Work Management Video Marketing Marketing Strategy Marketing & Strategy 311

Webbiquity

MARCH 31, 2022

They need to know what content is promising results and what isn’t. Integrate your PR plan with a blog or other content that can help drive credibility and trust among visitors. Predictive analysis is a form of artificial intelligence that uses statistics and data mining techniques to forecast the likelihood of future outcomes.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Webbiquity

MARCH 8, 2016

With the near-universal embrace of content marketing— 93% of B2B marketers are using content marketing , and B2C marketers are close behind—the amount of brand content being produced has exploded. Already widespread, content marketing will continue to grow. Visual and video content will become increasing important.

Stats 100

Stats Work Management Marketing Management Content Marketing 100

Webbiquity

JUNE 20, 2019

You may presume your employees are thrilled to share your company’s content on LinkedIn. Building up your page with shareable content makes it easier and more appealing for employees to spread your brand messaging. Choose leadership that is already engaged on social media and ask them to start sharing the company’s content on LinkedIn.

Linkedin 225

Linkedin Brand Identity Branding Ideal Customer Profiles 225

Webbiquity

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. Content Marketing Strategy Guides. But where does one begin?

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

Webbiquity

JUNE 20, 2017

Consider these statistics: 82% of prospects value content made for their specific industries ( source ). 67% say the same about content created for their specific job functions ( source ). You’re prospects are guaranteed to receive the right content, at the right time, in the best possible way. Not convinced?

Account Based Marketing 229

Account Based Marketing Ideal Customer Profiles ABM Zoominfo 229

Webbiquity

FEBRUARY 14, 2019

Emphasizing the use of statistical techniques, database marketing aims to develop models of customer behavior. This allows you to create content that will resonate with each recipient. When you tap into consumers concerns about your brand and change content accordingly, you build and promote brand affinity.

Database Marketing 187

Database Marketing Marketing Automation Services Paid Search Agency Ad Frequency 187

Webbiquity

SEPTEMBER 2, 2014

There’s no question which type of posts here generate the greatest interest: statistics and research account for five of the 10 most-read posts (and eight of the top 20). Posts about marketing strategy were also popular (two of the top 10, four of the top 20), followed by content marketing, tools, and WordPress. August 27, 2013.

Stats 100

Stats eCommerce Statistics Social Networks 100

Webbiquity

MARCH 1, 2018

Asking influencers to link to your content is one of the most powerful ways to build quality links. Bear in mind that influencers are highly respected people, who invest years in creating quality content, developing an authentic personal brand, and building a relevant base of their customers. It Helps You Build a Diverse Link Profile.

SEO 224

SEO Opinions Transparency Communities 224

Webbiquity

OCTOBER 9, 2018

Today, personalization is more important than ever, as consumers and business decision makers alike are overloaded with content. While a lot of information gets ignored, personalized content tends to hit home. A similar reaction takes place in the brain when people receive personalized content. Guest post by Stefan Debois.

Paid Content 253

Paid Content Personalization Lead Ranking Marketing Analytics Tools 253

Webbiquity

OCTOBER 16, 2018

Business Insider humorously reported a few years ago that you are statistically more likely to be dealt a full house in a poker game, win the Mega Millions lottery, have twins, be accepted into Harvard, complete Navy SEAL training, or survive a plane crash—among other things—than you are to click on a display ad.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Webbiquity

FEBRUARY 25, 2016

According to psychologists, the human mind feels emphatic to emotional appeal but ends up placing reliance on facts, figures, and statistics. Sometimes, creating contagious (viral) content isn’t enough. Unless your blog is tied with user benefits, the content will probably run in circles and fail to get enough clicks and leads.

Case Studies 100

Case Studies Case Study Small Business Marketing Studies 100

Webbiquity

NOVEMBER 3, 2020

Statistics from small and medium businesses show that automation tools can reduce or eliminate these tasks entirely, making a big difference in day-to-day workflows. Content and social media marketing can continue to draw traffic to your website long after the initial investment in a post, campaign, or event.

Marketing Budget 240

Marketing Budget Marketing AI Work Management Budget Programs 240

Webbiquity

AUGUST 2, 2016

Interest in using infographics for content marketing started to take off in early 2012 and has continued to grow ever since. While there are unquestionably some topics that really aren’t right for infographics , this format remains an entertaining and effective way to communicate statistical or quantitative information.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Tools Service 100

Webbiquity

FEBRUARY 2, 2011

How many times have you heard the expression “content is king?&# Great content accomplishes at least two of the following objectives: • It helps get you “found&# online. • Great content fills a need for both the consumer and the producer. So how do you produce great content?

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Webbiquity

SEPTEMBER 27, 2019

Quality: Identify whether the given subject line, pre-header text, and actual email content gets more open and clicks. Step #1: Evaluate the Content Creation Process. Content Creator(s). If you are into the Healthcare Industry Check these statistics and mobile marketing facts to improve the performance of your email marketing.

Email Campaigns 269

Email Campaigns Campaigns Deliverability Allocation 269

Webbiquity

MARCH 7, 2019

Use this page as the central space for posting event updates and engaging content, which can then be promoted on your other social channels. When executed well, an influencer-brand partnership can result in extensive social shares, increased content engagement, and boosted event attendance. The statistics are disheartening.

Social Media 202

Social Media Promotion Creativity Media 202

Webbiquity

JUNE 21, 2016

Tool to help identify top engagers in your subject area, quickly create new circles based on those who have engaged with your content, track your followers and their popularity, and unfollow based on a variety of metrics. Sample review: “GPlusData is a comprehensive resource for Google Plus trends and statistics.” — BuzzBlogger.

Google 154

Google Tools Best Practices Planning 154

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. 14 Content Marketing Facts and Stats.

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Webbiquity

OCTOBER 25, 2023

Some sites step it up a notch and create a documented content marketing strategy. With this acknowledgment of blogs as a business asset and the core of content marketing activities , it’s imperative to not just write haphazardly but to create a content strategy that will appeal to our target audience and drive results.

Business Blogging 307

Business Blogging Creativity Business Marketing & Strategy 307

Webbiquity

MAY 4, 2021

When looking for guidance on large or infrequent purchases, some people (not many, statistically) will click on ads. It’s trying to find out what marketing channels work for us, what content marketing strategy can be successful, and how we can get in front of the right people through referrals and our network. We probably should.

Work Management 289

Work Management Marketing Management Paid Search Agency Peer-to-peer 289

Webbiquity

FEBRUARY 14, 2023

In addition, Shopify statistics state that a mere one-second improvement in loading times can increase conversions by up to 27%. CDNs (content delivery networks) help host your store’s content on servers worldwide. It caches your content closer to where a user is geographically located, making images and videos load faster.

eCommerce 54

eCommerce Tips Bandwidth Paid Search Agency 54

Webbiquity

JUNE 23, 2015

To rank well today, use a web presence optimization (WPO) approach in order to earn high-quality links from online publications and industry influencers, and write to “be the best answer” to search queries rather than stuffing content with repetitive phrases. • Open your wallet. MarketingProfs ). Biznology ). MediaPost ).

Paid Content 100

Paid Content Stats Paid Search Agency Search Marketing 100

Webbiquity

FEBRUARY 16, 2016

These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below. 3 B2B Content Marketing Stats and Facts. 88% of B2B companies use content marketing. Here are five key takeaways from this research: Image credit: e_Strategy Trends. Iconsive ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Webbiquity

JULY 13, 2021

Within those hours, they spend on average two and a half hours on social media; two hours reading content; and one hour listening to podcasts. Internet users aged 16 to 64, globally, spend an average of nearly seven hours per day online ( three hours 40 minutes of mobile access, three hours 16 minutes desktop).

Internet Marketing 317

Internet Marketing Mobile Marketing Social Media Google 317