Exo B2B

NOVEMBER 28, 2023

It was while reading a post on Mark Schaefer’s blog that I got the idea to write this post on B2B content marketing and especially on the importance of creating content on YOUR website or blog and then using social networks to spread it further. A social network like LinkedIn isn’t a content platform.

Distribution 52

Distribution B2B Marketing Optimization Content Marketing 52

Top Rank Marketing

FEBRUARY 19, 2024

If you’ve put substantial effort into creating content for the platform only to watch it fall flat with minimal reach and engagement, you’re not alone. The algorithm used by LinkedIn to determine which content shows up on whose feeds is, in many ways, a mystery. This is a good guiding light for your LinkedIn content strategy.

Linkedin 112

Linkedin Marketing & Strategy Viral Marketing B2B Thought Leadership 112

Marketing Insider Group

JANUARY 24, 2023

This makes it almost impossible for B2B and tech companies to reach this audience with relevant content. This is not another prediction piece boasting the top content marketing trends to look out for this year. Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. Don’t worry.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

RebelMouse

JUNE 15, 2017

It's awesome when your content takes off and starts to go "viral." But what if you could know the moment your content starts trending so you can take advantage of the momentum and push it even further? We show on which social network (Facebook, Instagram, etc.) Join RebelMouse for more viral moments.

Viral Marketing 44

Viral Marketing Blast Campaigns Content Social Networks 44

Martech

JUNE 21, 2023

But let’s face it — the “publish and pray” era of content marketing is long gone. Nowadays, waiting for your content to go viral magically is like waiting for a bus in the middle of a desert. But what if there was a way to increase your content’s reach right out of the gate?

Marketing & Strategy 135

Marketing & Strategy Marketing Strategy Content Marketing Paid Search Agency 135

Atomic Reach

MARCH 5, 2024

What Makes TikTok "Tick" The TikTok algorithm creates viral moments using a different methodology than other social networks. If you use the same influencer marketing tactics on TikTok that you use on Facebook or Instagram, you are following a formula for failure.

Viral Marketing 52

Viral Marketing Social Networks Network Marketing Tactics 52

Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Zoominfo

MARCH 17, 2021

Moreover, you must optimize the content on your website. To do so, first make sure your content is highly educational and informative (it should educate consumers about your software and the services you provide). By providing valuable content, visitors will stay longer on your website to read it and explore the site even further.

Traffic 246

Traffic SEO Marketing Websites Zoominfo 246

B2B Marketing Traction

JANUARY 4, 2013

If others like what we share, they share it too, and sometimes something you share “goes viral.” In some cases, your content can be shared by hundreds or even thousands. Regardless of the numbers, what is important is whether or not your prospects follow you and are engaged by your content.

Social Networks 100

Social Networks Organization Peer-to-peer Curation 100

ClearVoice

JANUARY 26, 2024

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years).

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Contently

MARCH 31, 2017

I spend most of my life doing five things: sleeping, scheming, reading, writing, and answering questions about content marketing. Here’s one question that keeps coming up: How does Facebook’s fake news problem impact content marketing? So how does that impact the way content marketers operate?

Rules 162

Rules Microsite Advertising Agencies Content Marketing 162

SocialPilot

FEBRUARY 26, 2024

Did you know that the LinkedIn algorithm determines what content appears on your feed ? The LinkedIn algorithm is a supersmart filter ensuring that only the most relevant, personalized, and interesting content reaches your feed. One thing that keeps us hooked to our social media feed for hours is how personalized it is.

Linkedin 81

Linkedin Tips Lead Scoring Lead Ranking 81

Sprout Social

JULY 12, 2022

Because the blue checkmark has become a staple for verified brands across social networks, consumers have started to associate it with authoritative and credible brands. Focus on content creation. The first thing you need to do is create content consistently. Create a viral video. Create great content.

Tips 98

Tips Viral Marketing Social Media Guidelines 98

Content Standard

OCTOBER 6, 2014

More than two-thirds of brands creating video do so with social media in mind, primarily due to social sharing’s potential to make content go viral. And increasingly, mobile devices are being considered in terms of how viral content can be distributed.

Case Studies 40

Case Studies Case Study Viral Marketing Studies 40

Sprout Social

DECEMBER 2, 2020

Use the strategies in these Sprout resources to help you refine your strategy to expand your reach and successfully engage your social media audience. Otherwise, you’ll fall into the trap of aimlessly publishing content. How to create a content marketing strategy. How to craft an effective social media content strategy.

Social Media 121

Social Media Media Viral Marketing Demographics 121

Buffer

NOVEMBER 2, 2022

Here’s a question that puzzles most social media users … Why do some of my posts get more views than others? Each social network has a different algorithm. Learning why some posts go viral while others don’t is nigh on impossible. They’re both trying to drive people to external content.

Social Networks 97

Social Networks Analysis Impressions Viral Marketing 97

Webbiquity

AUGUST 18, 2020

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. Pricing: contact vendor. Pricing: contact vendor.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. In your view, what social networks beyond those big four should B2B marketers be paying attention to, if any? First, the viral growth coefficient is so powerful right now. That’s cute.

B2B Marketing 338

B2B Marketing Practices B2B SMS 338

SnapApp

SEPTEMBER 12, 2011

Viral Lift. Before we created the SnapApp marketing platform for our customers, Pangea Media operated a network of quiz and sweepstakes sites of our own. Our business was centered on building great interactive content, driving traffic to that content, and generating advertising revenue from that traffic. viral lift?

Viral Marketing 48

Viral Marketing Clickthrough Word of Mouth Planning 48

Sprout Social

JULY 19, 2022

According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. Forward-thinking brands use them with specific goals and intentional strategies in mind—whether they’re making their product go viral or gaining international press. Using hashtags on different social networks.

Effectiveness 118

Effectiveness Social Media Paid Search Agency Viral Marketing 118

Onalytica B2B

NOVEMBER 15, 2018

May be very active on social networks that would be considered more personal e.g. Facebook and Instagram. • No social posts on topics that drive advocacy for the brand. • No social engagement with other employees. • Audience size: Up to 1,000 online (LinkedIn and Twitter combined). Description.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Sprout Social

FEBRUARY 2, 2023

and their efforts led to audience growth, multiple viral videos and revenue-driving ads. The most successful brands are the ones who create a lot of video content. They get the reps in and make content all the time. She returned to these formats again and again to produce a pipeline of successful content.

Social Media 108

Social Media Media Business Viral Marketing 108

Sprout Social

OCTOBER 5, 2016

One of the better avenues to help personalize your brand is social media. With audiences becoming more hyper-focused, brands are seeing success on social by providing user-generated content. For marketers who aren’t seeing much interaction or social media engagement , it might be time to consider user-generated content.

User-Generated Content 111

User-Generated Content Generation Content Wiki 111

Oktopost

APRIL 4, 2022

TikTok has absolutely exploded on the social scene over the past few years—and B2B marketers are beginning to test the waters. A social platform filled with viral, vertical-style videos spanning all topics and communities, TikTok has grabbed hold of the social media world. Episode Summary. How has she done it?

B2B 118

B2B Youtube Top of Funnel Verticals 118

Atomic Reach

JULY 11, 2023

The TikTok algorithm creates viral moments using a different methodology than other social networks. Our insights into TikTok's algorithm are informed by over 600 API connections, including our unique partnership with Reddit that lets us see what authentic user discussions there are saying about TikTok content and influencers.

Marketing AI 52

Marketing AI Viral Marketing API Advertising Benchmark 52

Content Standard

NOVEMBER 2, 2016

You’ve never done a viral marketing campaign before, and you don’t know where to start. For anyone who doesn’t know how the sausage is made, this seems like a reasonable request: hey, a brand did this huge viral campaign—let’s do one, too! Can we start something like that?” ” You blink twice.

Viral Marketing 40

Viral Marketing Planning Marketing Budget Advertising Agencies 40

Scoop.it

NOVEMBER 11, 2021

Content curation has evolved to become one of the most effective ways for brands to bond with their audience online. By curating the best and most relevant content for your industry online, it’s possible to generate smarter social engagements, whilst demonstrating your knowledgeability and establishing new connections online.

Curation 86

Curation Efficiency Allocation Generation 86

Scoop.it

AUGUST 3, 2021

Content curation is one of the most effective ways for businesses to keep their audience constantly engaged on social media without having to invest all their time in thinking and executing content ideas. Curated content can also make for a perfect conversation starter with leads. But what is content curation?

Curation 105

Curation Small Business Marketing Top of Funnel Paid Search Agency 105

Adobe Experience Cloud Blog

APRIL 12, 2016

Let’s take a look at a few recent marketing campaigns that have gotten this down, offering valuable (or just purely entertaining) content for a small price the audience is happy to pay: 1. There’s a lot I don’t remember from my childhood, but one thing I do recall is the television programs on Cartoon Network. Powerpuff Yourself.

Viral Marketing 48

Viral Marketing Campaigns Planning Paid Search Agency 48

Martech

JULY 22, 2022

Video and Reels content will be consolidated under one tab on user profiles, reflecting Instagram head Adam Mosseri’s stated priority of focusing on short form video in 2022. The first of those changes highlights Facebook’s commitment to growing short form video content. Reels are videos up to 60 seconds in length.

Social Media 113

Social Media Rules Media Viral Marketing 113

Marketing Insider Group

MAY 28, 2015

A social network is often the beginning of the conversation and should extend into the entire brand experience. We built a real-time content desk. It’s a system that changes the way we build and disseminate branded content. Tuesday – Editorial Sync: Figure out what content you want your audience to consume and how.

Top of Funnel 100

Top of Funnel Paid Search Agency Banner Ads Content 100

Content Standard

MAY 15, 2019

So it’s no wonder why we’re seeing more and more nonprofit content marketing examples across the land. Content plays a central role in retaining existing donors and growing a nonprofit’s primary revenue stream. Emotional Content That Galvanizes Its Audience.

Top of Funnel 111

Top of Funnel Peer-to-peer Content Marketing Planning 111

Biznology

APRIL 19, 2013

So am I talking about social media now? It kind of sounds like I’m talking about content marketing. For social media to work, you have to have something to say beyond, “Look at me.” ” And for content marketing to work, you have to make use of as many channels as you can to reach your target audience.

Social Media 80

Social Media Social Marketing Content Marketing Media 80

Adobe Experience Cloud Blog

NOVEMBER 26, 2009

At this Dreamforce 2009 session led by Fernando Obregon Almazan, salesforce.com; Lorena Vales, salesforce.com; and Jonathan Hersh, salesforce.com, marketers learned about how and why companies should participate in social networking to generate brand awareness and create a viral effect when clients or prospects recommend their products.

Salesforce.com 48

Salesforce.com Social Networks Peer-to-peer Effectiveness 48

Buffer

JANUARY 23, 2023

Social media is always evolving – as should your strategies for creating content. While you may have tried and tested methods when it comes to your social media posts, testing out something different is a great way to stay on top of trends and potentially grow your following.

Small Business Marketing 123

Small Business Marketing Social Media Media Marketing & Strategy 123

Sprout Social

MAY 15, 2023

So let’s narrow down 13 of the top social listening tools that you should consider for your brand. Sprout Social Sprout Social’s social listening tools give you a comprehensive look into conversations that are relevant to your brand. The social listening tools are part of a custom-built plan for enterprise users.

Tools 107

Tools Brand Identity Branding Enterprise Management 107

Sprout Social

MAY 9, 2024

Over a decade later, people still reminisce and rave over the viral moment. Content like hauls, GRWM and live reviews, give consumers a chance to learn and engage in community while considering products or services their favorite influencers are raving about. As the creator economy grows, today’s landscape resembles a dance floor.

Trends 84

Trends Advertising Agencies Paid Search Agency Top of Funnel 84