Vidyard

AUGUST 12, 2019

Most of us know MailChimp as an email marketing software company, but more recently, they’ve been making waves as content producers. From Instagram Stories to podcasts, their content offers value to their audience. Amplify Talk Triggers with Social Media. Image via Amazon. Talkable Attitude. Image via Mailchimp.

Word of Mouth 109

Word of Mouth Trigger Marketing Peer-to-peer Amazon 109

Vidyard

MARCH 23, 2021

Contents 1. Video Benchmarks for Content 2.1 Distribution Channels Where Video Content is Used 2.3 Each year, we see a more diverse spread of industries embracing video, along with the use of an online video platform to manage both recorded and produced video content. Get the Report. Video Creation Trends by Industry 1.3.1

Advertising Benchmark 81

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 81

Vidyard

AUGUST 14, 2020

If so, you can understand how usability makes or breaks a product or content. Contents 1. And if a video has accessibility features, all viewers—whether they have a disability or not—are actually more likely to engage with your content. Each one plays an important role in ensuring everyone can enjoy your video content.

Video Marketing 162

Video Marketing SEO Guidelines Paid Search Agency 162

Vidyard

OCTOBER 7, 2019

In under two hours, they cover strategy basics, types of content, production, and tracking. Best of all—you can get all of this awesome educational content from the comfort of your office (or your couch, no judgement). Bonus: Check out all the content from past editions of Fast Forward on-demand at your own pace.

Resources 99

Resources Video Marketing Advertising Agencies Paid Search Agency 99

Vidyard

JANUARY 6, 2022

Contents 1. LinkedIn Sales Navigator LinkedIn is the business world’s answer to social media. tool is limited in scope (contact information only), which makes it great for building email lists, but it does not help when it comes to targeting social media. But not all technology is equal. Salesforce 2.2 Zoominfo 2.5

Enterprise Management 101

Enterprise Management Top of Funnel Work Management Tools 101

Vidyard

MARCH 24, 2015

What is the objective of the video and how does this feed into my content marketing strategy? Video should be considered an element of a wider content marketing strategy, a medium that can be used to convey a message in a way that for example, a white paper or a blog cannot. Does my video encourage social sharing?

Paid Content 51

Paid Content Video Marketing Content Advertising Mediums 51

Vidyard

NOVEMBER 2, 2017

Today, 90 Percent Report that Video is Becoming a More Important Content Type for Driving Business Results. For the fourth consecutive year, over 90 percent of study participants report that video is becoming more important as a form of marketing content within their businesses.

Video Marketing 75

Video Marketing Marketing Automation Services Research Account Based Marketing 75

Vidyard

AUGUST 20, 2013

You’ve introduced your company with an explainer video, shared your product offerings, and your content is developing a strong viewership, but what’s your next release going to feature? Whether or not your viewers know you’re aiming for biweekly Thursdays, a schedule keeps you actively planning timely content in advance.

Video Marketing 70

Video Marketing Tips Content Transparency 70

Vidyard

JANUARY 15, 2020

Paying attention to the content, set up, and recording process can take your interviews from boring to dynamic. Contents 1. Social Media 4. You can break the interview up into short clips to use on social media, or grab quotes for case studies. As engaging content, interview videos work great in email.

Video Marketing 117

Video Marketing Top of Funnel Work Management Landing Pages 117

Vidyard

JANUARY 26, 2017

As the Senior Content Strategy Manager at ExamSoft Worldwide, Totty works tirelessly to generate interest for ExamSoft across their blog, social channels, webinars, and a host of other platforms. “I I started mostly as a copywriter and social media person, and just grew from there.”

Peer-to-peer 50

Peer-to-peer Content Webinar Metrics Conference 50

Vidyard

JANUARY 7, 2020

Like a movie trailer, a promo video is a mini commercial with the goal of pushing viewers to check out a product, service, event, or content asset. Contents 1. Social Ads 4. Content Asset Promos 4.2 Social Media: Where the eyeballs are! Digital Ads and Paid Social: Spend some money to reach a wider audience.

Video Marketing 102

Video Marketing Ad Building Top of Funnel Advertising Funnels 102

Vidyard

JULY 11, 2019

According to a report published by Renderforest, brands that used video content in their demand generation strategy generated 69% more leads and 80% more conversions than those that didn’t. Uploading conventional videos to Facebook and other social media platforms is effective at grabbing the attention of your target audience.

Facebook 96

Facebook Video Marketing Broadcasting Demand Generation Agencies 96

Vidyard

APRIL 26, 2022

Unfortunately for creators and marketers, generating views is more challenging than ever due to the ever-increasing competition— around 30,000 hours of content are uploaded on YouTube every hour. Knowing how content is consumed can help you understand how to create better content. Contents 1. Company Onboarding Videos 1.2

Youtube 95

Youtube Paid Search Agency Video Marketing User-Generated Content 95

Vidyard

DECEMBER 17, 2019

Contents 1. Social Media Scannable Videos 2.4 Can be shared on social media channels sparingly. Can be shared on social media channels sparingly. Social Media Scannable Videos These micro-videos are meant to be viewed on social media channels directly.

Video Marketing 65

Video Marketing Screencast Work Management Tips 65

Vidyard

NOVEMBER 21, 2018

.” One tool that has become essential to defining a target market is the buyer persona, especially with the rise of social media and video. Video is one of the fastest-growing types of marketing content and with good reason; 52% of marketing professionals worldwide name it as the medium with the best return on investment (ROI).

Buyer Personas 129

Buyer Personas Video Marketing Budget Programs Startups 129

Vidyard

SEPTEMBER 17, 2015

In my last blog post , we took a look at how focus and carefully positioning your message and content to get to the point will allow you to reach your conversion goals. Personalization is a great way to attract your visitors’ eyes and entice them to engage with your content. Search Engine Optimization and Social Media Optimization.

Landing Pages 95

Landing Pages Design Segmentation Social Media 95

Vidyard

AUGUST 12, 2019

Talkable Attitude Most of us know MailChimp as an email marketing software company, but more recently, they’ve been making waves as content producers. From Instagram Stories to podcasts, their content offers value to their audience. Today’s educated buyers won’t be caught dead sharing content that isn’t genuinely valuable.

Word of Mouth 65

Word of Mouth Trigger Marketing Peer-to-peer Amazon 65

Vidyard

OCTOBER 7, 2019

In under two hours, they cover strategy basics, types of content, production, and tracking. Best of all—you can get all of this awesome educational content from the comfort of your office (or your couch, no judgement). Facebook Blueprint If your business is on social media at all, odds are that it’s on Facebook.

Resources 65

Resources Video Marketing Advertising Agencies Paid Search Agency 65

Vidyard

FEBRUARY 27, 2017

So it was particularly exciting when we heard we had won the 2017 Killer Content Award for Sales Enablement for one of our top-performing campaigns of the past year. Nothing more than some amazing content, an interactive survey, and an integrated launch plan that put our sales team front and center. Take the Assessment.

Campaigns 50

Campaigns Planning Peer-to-peer Lead Scoring 50

Vidyard

OCTOBER 27, 2019

Contents 1. Sometimes referred to as video content marketing, businesses are increasingly using video in every part of the marketing funnel to reach audiences throughout the customer journey. It’s a valuable content format with a lot of benefits. Boost shares on social media. Benefits of Video Marketing 2.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

Vidyard

MARCH 23, 2021

Contents 1. Video Benchmarks for Content 2.1 Distribution Channels Where Video Content is Used 2.3 Running very close behind is financial, professional services, and media, which makes sense given that many companies in these industries made the move to digital-first work in 2020. User-Generated Video Trends by Month 1.2.1

Advertising Benchmark 65

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 65

Vidyard

DECEMBER 18, 2014

71% of marketers are increasing investment in content marketing, however 85% of B2B marketers are failing to attribute their content marketing to business results. And soon enough, there will be no excuse for content marketers not to tie their efforts to the pipeline. Time is running out. The good news?

Top of Funnel 52

Top of Funnel Multi-Touch Attribution Lead Ranking Lead Scoring 52

Vidyard

OCTOBER 27, 2019

And everyone’s creating user-generated content, sharing it, and—most importantly—watching it. Contents 1. Sometimes referred to as video content marketing, businesses are increasingly using video in every part of the marketing funnel to reach audiences throughout the customer journey. What is Video Marketing?

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

Vidyard

FEBRUARY 15, 2022

the data platform leader for security and observability, used video content and personalized videos to humanize its brand, generate demand, and modernize how they connect with key audiences. We’ve been able to track millions of dollars in pipeline back to our video content and plan to invest even further in the year ahead.”

Enterprise Management 65

Enterprise Management Work Management Marketing Management Top of Funnel 65

Vidyard

APRIL 30, 2021

Contents 1. Sharing a Content Asset, Article, or Blog Post 2.10 Some of the most commonly used formats in modern prospecting are phone, email, and social media. But all of those formats, especially email and social media, can be enhanced by including video in your message. Show a quick demo of your product.

Template 137

Template Video Marketing Top of Funnel Ideal Customer Profiles 137

Vidyard

JANUARY 7, 2015

Being a content creator is no easy task. Between changing deadlines, the constant need for compelling, actionable content, and the shifting needs of your prospects and customers, your days are packed! It turns out, 60% of B2B marketers rate videos as the most effective content marketing tactic. That’s good to know!

Top of Funnel 50

Top of Funnel Work Management Content Marketing Advertising Agencies 50

Vidyard

MARCH 11, 2013

The post Video Content: Why “Now what?” Importantly, Devon also sheds some light on the exciting places that this shift is going to take us, not just for Marketers but across our organizations. Simply drop us an email or tweet us @Vidyard to get the conversation started.

Video Marketing 50

Video Marketing Thought Leadership Content Internet Marketing 50

Vidyard

FEBRUARY 10, 2021

Paying attention to the content, set up, and recording process can take your interviews from boring to dynamic. Contents 1. Social Media 4. You can break the interview up into short clips to use on social media, or grab quotes for case studies. Email As engaging content, interview videos work great in email.

Video Marketing 65

Video Marketing Top of Funnel Work Management Landing Pages 65

Vidyard

DECEMBER 23, 2020

YouTube is a social media site that helps viewers discover videos. Are you looking more for a social media-like space where your audience can engage with your content? Beyond hosting your marketing content, it can also be used as a communication tool across your entire business. A whopping 1.8

Youtube 65

Youtube Business Best Practices Lead Scoring 65

Vidyard

NOVEMBER 2, 2017

The Role of Video is Expanding from Marketing to Sales : 37 percent of sales teams are now using video throughout the sales cycle and 23 percent are now creating their own video content, both measures are up more than 50% from the previous year. Marketers today need little convincing that video is a powerful content form.

Video Marketing 50

Video Marketing Marketing Automation Services Research Account Based Marketing 50

Vidyard

APRIL 10, 2019

EveryoneSocial : Sales teams that leverage social media to build pipeline and engage with buyers use EveryoneSocial. ConnectLeader : With ConnectLeader’s TruCadence®, sales reps can sequence multi-channel engagement via phone, email, social media, and now video with Vidyard GoVideo.

Outreach 103

Outreach Video Marketing Co-Registration Personalization 103

Vidyard

JULY 24, 2020

Whether that’s due to cost concerns, scheduling issues, time restraints, or even travel restrictions and social distancing orders, it means you need to get creative to get the footage you need to make your video. Contents 1. Besides being rude, it signals to the audience that the content is boring. Record a Social Teaser.

Budget Programs 142

Budget Programs Enterprise Management Skype Work Management 142

Vidyard

JULY 11, 2019

According to a report published by Renderforest, brands that used video content in their demand generation strategy generated 69% more leads and 80% more conversions than those that didn’t. Uploading conventional videos to Facebook and other social media platforms is effective at grabbing the attention of your target audience.

Facebook 65

Facebook Video Marketing Broadcasting Demand Generation Agencies 65

Vidyard

FEBRUARY 19, 2020

Contents 1. A case study video is a piece of persuasive content that businesses use to illustrate the value of their products or services, through the telling of real customer success stories. Unless your products change drastically, case study videos offer evergreen content that stays relevant for years. Write Your Script 4.7

Case Studies 147

Case Studies Case Study Studies Video Marketing 147

Vidyard

JANUARY 7, 2020

Like a movie trailer, a promo video is a mini commercial with the goal of pushing viewers to check out a product, service, event, or content asset. Contents 1. Social Ads 3.2 Content Asset Promos 3.4 Email : Send promos directly to prospects or contacts—videos get more emails opened Social Media : Where the eyeballs are!

Video Marketing 65

Video Marketing Ad Building Top of Funnel Advertising Funnels 65

Vidyard

DECEMBER 3, 2019

Contents 1. Social Media and Paid Social 3.3 When asked what kind of brand video they’d like to see more of, more people chose explainer videos than any other type of video content. Social Media and Paid Social. What is an Explainer Video? Benefits of Explainer Videos 3. Get the List.

Video Marketing 126

Video Marketing Paid Social Agency Landing Pages Work Management 126

Vidyard

FEBRUARY 22, 2017

Many brands start using social media to build awareness for their brand, but few realize that social is just the beginning. And now that every brand starts with a social presence on day one, Sweta Patel believes companies that ignore other traditional channels do so at their own peril. Especially on social media.

Full Circle Insights 73

Full Circle Insights Demand Generation Webinar Metrics Top of Funnel 73