Optinmonster

AUGUST 2, 2023

Let’s look at some key video marketing statistics from the research and analyze them for actionable takeaways. The highest ever proportion of marketers (96%) continue to value video as an ‘important part’ of their content marketing strategy. Most tend to spend minimally on their regular video content.

Statistics 88

Statistics Video Marketing Planning Allocation 88

accelerate agency

SEPTEMBER 10, 2021

Like everything else, sales have gone online, and that’s especially true for the SaaS industry. In the following article, we’re going to give you all the details and tricks you need to finetune your SaaS sales game so you can make sure you’re selling your SaaS product in the best way possible. What Is the SaaS Sales Process?

Enterprise Management 78

Enterprise Management Process Lead Ranking Work Management 78

Outgrow

DECEMBER 17, 2020

37 Must-Know Marketing Trends & Statistics Post COVID. A lot has changed and here we are keeping a keen eye on the marketing trends and statistics post COVID. So, we did a fair bit of research and compiled this blog on Marketing Trends & Statistics Post COVID. Content Marketing Trends & Statistics Post COVID.

Statistics 98

Statistics Paid Content Trends Cost Per Click 98

Zoominfo

APRIL 24, 2019

As a result, Search Engine Optimization (SEO) has stepped into the spotlight as a vital digital marketing tactic. In fact, we’ve reached a point where many once-effective SEO tactics no longer work. Just consider these statistics ( source ): 93% of all internet experiences begin with a search engine. Content farming.

Tactics 189

Tactics Cost SEO Lead Scoring 189

accelerate agency

SEPTEMBER 10, 2021

Like everything else, sales have gone online, and that’s especially true for the SaaS industry. In the following article, we’re going to give you all the details and tricks you need to finetune your SaaS sales game so you can make sure you’re selling your SaaS product in the best way possible. What Is the SaaS Sales Process?

Enterprise Management 52

Enterprise Management Process Paid Content Lead Ranking 52

Only B2B

NOVEMBER 23, 2021

Over a long time, the sales and marketing operations in B2B organizations were thought to be discrete. At some point throughout the sales cycle, marketers must transfer over marketing qualified leads (MQLs) to sales teams as sales qualified leads (SQLs). The Sales Funnel. Sales Funnel.

Marketing Qualified Leads 118

Marketing Qualified Leads Lead Ranking Top of Funnel Sales Qualified Leads 118

The Point

JANUARY 19, 2021

Will B2B marketing, and demand generation in particular, revert to “normal” once the pandemic subsides and economic recovery kicks in, or are recent trends destined to become staple tactics in the months and years to come? I think a significant trend for B2B marketing and sales in 2021 will be video. – Ben, Creative Director. “I

Demand Generation Agencies 147

Demand Generation Agencies Demand Generation Demand Lead Ranking 147

Valasys

SEPTEMBER 21, 2020

There’s no denying that video content is key, but just how good is it? Load up any social media app and you’ll see video content of all kinds. This is where video marketing statistics come into play, and this is what we’re going to be focusing on today. This is a big video marketing statistic that cannot be ignored.

Statistics 78

Statistics Video Marketing Planning Work Management 78

Webbiquity

JUNE 21, 2022

According to recent statistics, 57% of companies in the U.S. However, while most focus on brand awareness, it’s crucial to understand that brand awareness alone doesn’t create conversions and sales. Practice Proper Channel Management. An effective way to circumvent this problem is to practice proper channel management.

Privacy Policies 339

Privacy Policies Brand Identity Branding Multi-Channel 339

Top Rank Marketing

SEPTEMBER 20, 2023

Content Marketing World 2023 takes place September 26 – 28 both in-person in Washington, D.C. For the past 15 years top marketers from the world over have gathered for one of the world’s most comprehensive content marketing events, and this year’s Content Marketing World returns again for expanded networking and learning.

B2B Marketing 133

B2B Marketing Enterprise Management Content Marketing VALS 133

SalesIntel

NOVEMBER 17, 2022

Here are some statistics related to edtech marketing: According to GlobalData estimates , the EdTech industry will grow from US$183.4 The top 3 most effective marketing channels as reported by respondents were social media, organic search and content marketing. billion in 2021 to US$410.2 billion in 2026 at a CAGR of 16.0%

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Tiecas

JANUARY 27, 2024

Industrial blogs are an integral part of manufacturing content marketing. Whether new to manufacturing content marketing or looking to improve your efforts, this guide will provide the insights and best practices you need to know when writing industrial blogs. Reaching the right audience with relevant content is not easy.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

ConvertKit

JANUARY 15, 2021

Chapter #1: General email marketing statistics for creators. To help you reach more subscribers and grow your online business faster, we’ve put together a comprehensive list of the most useful (and the most up-to-date) email marketing statistics for 2021. Chapter #1: General email marketing statistics for creators. Jump ahead.

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Marketing Insider Group

DECEMBER 8, 2021

After all, you’ll be better placed to take advantage of the next golden opportunity if you’ve already invested in modernizing and improving your processes ahead of time. Quick Takeaways: AI-powered chatbots help improve customer service, qualify sales leads, and define the customer journey. Prioritize Video Content.

Practices 294

Practices Tips Business Emarketing 294

BenchmarkONE

FEBRUARY 3, 2022

Oftentimes, content creation is such a complex process that marketers breathe a sigh of relief when they press publish, thinking the job is done. For the content to take off and deliver results, you have to promote and amplify it. Why Distributing Your Content is Essential for Success. Use Newsletters.

Distribution 75

Distribution Top of Funnel Effectiveness Content 75

ClearVoice

NOVEMBER 4, 2022

When we know where to find quality content, it gives us a strategic advantage. In its State of Content Marketing 2022 Global Report , Semrush asked, “Which tactics helped you the most to make your 2021 content marketing strategy successful?” The content leans towards SEO and case studies.

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

Zoominfo

JANUARY 21, 2019

For those of you who aren’t regular readers of the ZoomInfo Blog, we spent last week looking back on our most popular content of 2018. Thus far, we’ve covered the most-read articles for sales professionals and recruiters. Top B2B Lead Generation Statistics for 2018. Read: Top B2B Lead Generation Statistics for 2018.

Planning 164

Planning Work Management Zoominfo Storytelling 164

SocialPilot

FEBRUARY 11, 2024

This statistic highlights the significant impact of AI integration on influencer marketing strategies. From refining content strategies to enhancing influencer selection processes, AI is set to play a crucial role in shaping the future of influencer marketing.

Sales Management 90

Sales Management ROI Planning Work Management 90

Top Rank Marketing

DECEMBER 1, 2023

31 percent of chief marketing officers have indicated that they plan to increase investment in influencer marketing over the next 12 months in order to boost customer attention, with 35 percent pointing to sponsoring or organizing live events, and the same amount looking to spend more in social commerce — some of the findings included in newly-published (..)

B2B Marketing 100

B2B Marketing Search Marketing B2B Multi-Channel 100

The ABM Agency

APRIL 2, 2021

Digital automation and target ID tactics, such as a progression toward advanced use of cookies and other similar technologies, have transformed the advertising industry. A few telling statistics: By 2021, digital ad spend will increase by 88 percent in the U.S. Reading Time: 3 minutes. dollars in 2019.

Advertisements 92

Advertisements Advertising Account Based Marketing Funnel Advertising 92

Top Rank Marketing

OCTOBER 6, 2023

Social Media Today Microsoft CEO says tech giants battling for content to build AI Microsoft CEO Satya Nadella scrutinized the type of exclusive publisher partnerships put in place by the likes of search giant Google as obstacles to AI industry growth, during recent testimony in the landmark U.S. antitrust case trial against Google.

B2B Marketing 88

B2B Marketing Social Marketing Planning B2B 88

Marketing Insider Group

MAY 11, 2020

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing allows you to build relationships that enhances brand trust.

Paid Content 168

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 168

Martech

AUGUST 23, 2021

Is some of it locked in an old CRM or DMP, or languishing on ancient sales spreadsheets? So, if you’re in the process of transforming your data management, it’s a good opportunity (or more like a necessity) to also line up your strategy for personalization. Facebook launches its “Widely Viewed Content Report”.

Work Management 119

Work Management Content Marketing Management Lock-In 119

Optinmonster

FEBRUARY 11, 2024

In this article, I’ll outline the key growth hacking strategies and tactics to help you grow user numbers fast. Lead magnets usually offer a piece of digital, downloadable content, such as a free PDF checklist, report, or eBook like in the example above. That can be a great way to expand your user base really fast.

Paid Content 84

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 84

Scoop.it

JULY 13, 2023

Thought Leadership, combined with content curation, is used to deliver unique opinions and viewpoints by subject matter experts to inform, educate, entertain, and impart wisdom to others. If done correctly, the type of content helps build awareness and positions your brand as an industry expert.

Thought Leadership 72

Thought Leadership Curation Ad Building Lead Scoring 72

Brandpoint

JULY 18, 2019

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. These metrics eventually yield results with lead generation and sales. Marketers have been preaching its rising value for years, and the statistics overwhelmingly affirm the medium.

Social Media 114

Social Media Traffic Top of Funnel Video Marketing 114

Go Beyond SEO

SEPTEMBER 24, 2020

Thanks to corona this meant most nights were spent streaming Hulu or Netflix and searching Youtube for DIY projects around the house. Did you know that the second largest search engine behind Google is Youtube? Video content has 6 times higher conversion rate than non video pages. Here are the stats. Local Searches.

Paid Content 122

Paid Content SEO Paid Search Agency Mobile Advertising 122

BenchmarkONE

OCTOBER 3, 2019

Here are 32 B2B marketing statistics for 2019 that will help guide you through Q4 — and beyond. Content Marketing is Still King. 96% of marketing decision makers say content marketing is effective for their brand. 89% of B2B marketers tie their content marketing strategy into larger business goals. Blue Corona ).

Statistics 53

Statistics B2B Marketing Planning B2B 53

Sprout Social

NOVEMBER 29, 2021

Several years of research has gone into optimizing the ecommerce checkout process. US retail social commerce sales are projected to exceed $56 billion by 2023 , marking an opportunity businesses can’t afford to miss out on. But what type of social content actually captures consumers’ interest when they’re inclined to buy?

Buy 143

Buy Brand Identity Branding eCommerce 143

Optinmonster

MAY 10, 2023

Yet there is little to no knowledge about FOMO marketing or how to use it to increase eCommerce sales. In the end, we will share FOMO marketing strategies and FOMO marketing examples so you can apply FOMO tactics in your marketing campaigns and enjoy the results yourself! What is FOMO Marketing? Why Use FOMO Marketing?

Examples 107

Examples Urgency Marketing Planning Trigger Marketing 107

Outgrow

MARCH 2, 2021

E-commerce marketing is a tactic that is easier than it sounds. It guides potential consumers through the conversion funnel. Local Marketing - When a brand implements marketing tactics centered on where their prospects are located geographically. . We’ve got your back. There are different types of e-commerce marketing.

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

The Lead Agency

DECEMBER 6, 2021

Buyers are widely enjoying the change and flexibility that comes with remote buying, with only around 20% of B2B buyers saying they hope to return to in-person sales. It’s not only buyers who are embracing the change, as B2B sellers have reported online sales to be just as effective or more effective than in-person sales engagements.

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118

ConvertKit

SEPTEMBER 23, 2020

If you’re going to spend time learning how to craft a newsletter, it only makes sense to have some confidence in the process first. Content distribution. You have content that needs distribution. Sales funnel automation. Once you have that sales funnel ready, you only have to write your newsletters once.

Newsletter 114

Newsletter Top of Funnel Landing Pages Digital Marketing Funnels 114

The Lead Agency

MAY 2, 2019

Accurately identifying and reaching your target audience in the industrial sector can be a long and complex process. Over 80% of sales are made after the 5th contact ” As such, it’s not only essential to attract valuable new leads to your business but also, critically, retain their interest.

Tactics 48

Tactics Marketing Strategy Marketing & Strategy Paid Search Agency 48

Directive Agency

OCTOBER 21, 2016

Don’t worry, there are plenty of marketing managers in your exact position. In this article, I’m going to dive into three exciting tactics you can start using right away to raise brand awareness, and get your company in front of the right people. Tactic #1: Upload Email Lists for Re-Targeting and Lookalike Audiences.

Tactics 70

Tactics Facebook Brand Identity Branding 70

Outbrain

AUGUST 21, 2019

In today’s omnichannel marketing space, B2B marketers must work hard to attract and nurture prospects throughout often complex funnels. What’s more, they need to customize and hyper-personalize the marketing funnel to speak the language of the customer and grab their attention. 4) Integrated Content Strategy.

Paid Content 29

Paid Content Lead Generation Tactics Lead Scoring 29

Valasys

NOVEMBER 21, 2022

Whether it is B2C or B2B online marketing, content will always be your most important asset. About 90% of B2B entrepreneurs are utilizing content marketing methods in their general marketing strategies. Therefore, you must improve your B2B content marketing tactics to remain at the top. Create Audio and Visual Content.

B2B Marketing 40

B2B Marketing Tips Content Marketing Planning 40