KoMarketing Associates

SEPTEMBER 24, 2019

As agency marketers, in particular, continue to provide content marketing services to their customers, new research suggests that they are meeting their audience’s goals along the way. By comparison, the majority of respondents (61 percent) also stated that they are “very successful” at achieving their customers’ content marketing goals.

Advertising Agencies 121

Advertising Agencies Paid Search Agency Ad Agencies Customer Surveys 121

KoMarketing Associates

AUGUST 30, 2018

When it comes to content marketing, blogging efforts are often a critical part of a B2B organization’s strategy and lead generation efforts—a point emphasized by the fact that an average of 3 million new blog posts will have been published by the time you’ve gone to bed. Google Search Console.

Tools 144

Tools Lead Scoring Lead Ranking B2B Thought Leadership 144

KoMarketing Associates

DECEMBER 13, 2018

As marketers look for more ways to resonate with their target audience, new research suggests that content personalization may be the key to achieving their goal. More importantly, customers appear to be willing to provide more information to receive personalized marketing content. percent).

Marketing Report 149

Marketing Report Personalization Paid Search Agency Content 149

KoMarketing Associates

JULY 26, 2018

When done successfully, B2B content writing can drive some impressive business results like increased search traffic, boosted social media engagement, and more importantly, conversions. There are numerous tips and strategies that can help B2B content writers be more effective and efficient. Be Timely & Relevant.

Top of Funnel 162

Top of Funnel B2B Marketing Content Marketing B2B 162

KoMarketing Associates

OCTOBER 11, 2018

Content is critical for B2B business to attract potential customers, capture leads, and guide those leads toward conversion. Different types of content, of course, play their unique parts in the buying cycle. However – the mantra “ quality over quantity ” is particularly important for B2B content marketers.

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

KoMarketing Associates

MAY 6, 2020

For virtual event marketing, digital marketers should use stories on social media to tease for upcoming events, link directly to registration pages or further event information, and increase overall awareness of the event with their target audience. . Digital marketers should put themselves in the shoes of their target audience.

Paid Content 283

Paid Content Social Media Promotion Media 283

KoMarketing Associates

FEBRUARY 23, 2017

And how, as content marketers , we can really do a lot with the freedom of a blank slate. Trust me – I was not thinking about content marketing during my vacation.). In recent months, I’ve covered content marketing development and content marketing objectives , both of which are critical parts of an overarching content strategy.

Marketing Strategy 152

Marketing Strategy Marketing & Strategy Content Marketing Top of Funnel 152

KoMarketing Associates

AUGUST 15, 2017

If you work in the digital marketing space or let’s face it, the marketing space in general, you’ve likely employed some sort of online content marketing strategy. While the goals of your content strategy (visibility, leads, etc.) Here are some of the steps that should be taken when refreshing a piece of content on your website: 1.

Lead Scoring 122

Lead Scoring Lead Ranking Content Keywords 122

KoMarketing Associates

JULY 13, 2017

New research suggests that as marketers managing global marketing programs continue to develop digital content, they are faced with a series of localization challenges. Approximately 49 percent believe they need to improve their ability to execute more relevant, targeted creative content as well.

Allocation 121

Allocation Demand Budget Programs Content 121

KoMarketing Associates

AUGUST 9, 2016

In “The Future of Content” report, released in three parts by Rapt Media, research indicated that marketers were focused on content personalization, the use of MarTech, and conversion rate optimization. To prove ROI, marketers first need to understand why the content is successful and how is driving value for the target audience.

B2B Marketing 120

B2B Marketing B2B Aggregators Content 120

KoMarketing Associates

JANUARY 8, 2019

Data and content: often these two seem to butt heads, mostly because at their core, they are very different. Data without content makes the data not actionable and storytelling in content marketing without data makes it directionless. What pieces of content do they read the longest or most of? Look at Location.

B2B Marketing 125

B2B Marketing Content Marketing Planning B2B 125

KoMarketing Associates

APRIL 19, 2018

Content marketing is about providing the right content at the right time to the right person. When you say it like that it sounds so simple, but as content marketers know, it’s a full-time job (or more!). There are, of course, many different ways to approach a content audit. The top reasons?

SEO 149

SEO Top of Funnel SERP B2B 149

KoMarketing Associates

JULY 18, 2017

Effective content marketing in today’s digital space should appease your audience as well as search engines. However, creating content that’s well-optimized for SEO will keep it in front of more eyes for a longer period of time. Outline the Content. Without further ado… Identify a Keyphrase Target or Theme.

SEO 141

SEO Long Tail Marketing SERP Content 141

KoMarketing Associates

SEPTEMBER 8, 2016

Content personalization continues to be a challenge for marketers, as revealed in the “2016 Trends in Personalization” study from Evergage. We spoke to Paula Crerar, vice president of content marketing and programs at Evergage, for more insight into the report. First, the type of personalization tactics they employ are more advanced.

Personalization 120

Personalization Work Management Marketing Management Budget Programs 120

KoMarketing Associates

JULY 10, 2018

As I read the article, it got me thinking about where we are with content marketing. After all, for years we’ve been told things like content is king, content is queen, or content is everything. Just like social media, it’s time for content to grow up. Your content must have a goal. Goals & Strategy.

Top of Funnel 177

Top of Funnel Paid Search Agency Content Budget Programs 177

KoMarketing Associates

OCTOBER 25, 2016

When thinking about the conversion funnel in relation to SEO, B2B marketers should aim to provide content that meets the needs of searchers no matter what phase of the buying process they are in. Finding the right balance is a key component of content marketing success. I will be addressing the following: What is top-of-funnel content?

Top of Funnel 120

Top of Funnel SEO Long Tail Marketing Marketing Funnels 120

KoMarketing Associates

FEBRUARY 16, 2017

Here’s what the digital content landscape looks like now: While marketers can still get their messages out with these channels, the competition for customer attention is fiercer than ever. million pieces of content on Facebook every minute of every day. You will have to raise your CPC when running more “niche” content.

Promotion 120

Promotion CPC Cost Per Click Top of Funnel 120

KoMarketing Associates

OCTOBER 22, 2015

As the popularity of content marketing continues to grow, its misconceptions about what works and what doesn’t also continues to increase. Below are some of the major misconceptions about content that B2B marketers need to focus on when shaping their content strategy for the next month, quarter, or even year.

B2B Marketing 120

B2B Marketing Content Marketing B2B Content 120

KoMarketing Associates

MARCH 22, 2018

DSA campaigns are the easiest and quickest way to reach relevant search queries based on the content of your website. The search engine then matches users’ search queries to the most relevant landing page on your website and dynamically delivers a tailored ad. Target Long Tail and Specific Keywords.

Paid Search Agency 207

Paid Search Agency Advertisements Advertising Ads 207

KoMarketing Associates

MAY 13, 2020

As a content marketer, I see these as empty plots of prime real estate calling my name. If you’re unfamiliar with what I’m referring to, let’s take a look at what appears when we search “what is B2B content marketing?” Select a Relevant Query. Create Relevant Content. Step 1: Select a Relevant Query.

Features 165

Features Google B2B Marketing Top of Funnel 165

KoMarketing Associates

OCTOBER 21, 2020

In my last blog we discussed the detailed ways B2B marketers can reach their target audience through paid advertising on LinkedIn. L et’s explore the ways in which B2B marketers convert their target audiences on LinkedIn using lead generation campaigns. Are you retargeting audience members you’ve already targeted in a traffic campaign?

Linkedin 221

Linkedin Sales Qualified Leads B2B Thought Leadership Lead Scoring 221

KoMarketing Associates

SEPTEMBER 24, 2015

Fast forward in time and here I am today still putting my journalism skills to good use as a content marketer. In recent years, there has been much talk of the intersection of traditional content marketing and traditional PR/journalism. Case in point: content interviews. But, hold on for a second: I’m not really a journalist.

SME 120

SME Content Marketing Proposals Work Management 120

KoMarketing Associates

FEBRUARY 10, 2021

By analyzing the factors of web pages that appear in Google SERPs for targeted keywords, SEOs are able to determine potential tactics for improving their pages’ positions in those results. Include target keyword phrase (when possible and natural). For most queries, though, content will only be pulled from major news sources.

SERP 295

SERP Features Google Top of Funnel 295

KoMarketing Associates

NOVEMBER 2, 2017

User-generated content (UGC) is one of the best forms of content: your users create it for you, and all it takes on your end is simply to organize and publish it on your website or other online platforms. Luckily, there are at least five other ways that brands can use user-generated content in B2B marketing. Industry Events.

User-Generated Content 123

User-Generated Content Organization Generation B2B Thought Leadership 123

KoMarketing Associates

JANUARY 8, 2015

In my opinion, this is one of the most overlooked strategies when it comes to content creation. Aside from your own general knowledge regarding customer needs, there are a few places that can help you determine what questions are being asked and provide you with some pretty solid content ideas. Need a content idea?

Peer-to-peer 120

Peer-to-peer Content Work Management Keywords 120

KoMarketing Associates

JANUARY 19, 2017

It’s also the mentality of many content marketers – in other words, if you put together a rockstar blog post, your audience will flock to your website to read it. Content marketing is about much more than creating content, although that’s certainly part of it. Focus on content measurement.

Planning 120

Planning Content Marketing Content Marketing & Strategy 120

KoMarketing Associates

SEPTEMBER 16, 2020

Instead of trying to use the same “one size fits all” approach to all their accounts, many B2B marketers have been segmenting their target accounts. In “one to one” ABM, the program may only target 10-50 prospects. Get Your Content Ready for ABM. Account-based marketing is content intensive.

Account Based Marketing 269

Account Based Marketing Budget Programs Planning Paid Search Agency 269

KoMarketing Associates

MARCH 26, 2015

One such morning as I hummed along to “Make New Friends (But Keep the Old)” I got to thinking about all of the ways content marketing involves relying on friends new and old. Effective content marketing requires collaboration across all functions (search, social, content, PR, etc.). Third-Party Content Development.

Content Marketing 120

Content Marketing B2B Thought Leadership Content Curation 120

KoMarketing Associates

MAY 25, 2022

Google Ads works beautifully to gather quality leads with high buyer intent—if you leverage the tools Google provides and target high-intent keywords. . When it comes to generating leads, most B2B marketers go for the tried and true methods—like offering content upgrades or hosting a webinar. How to Target a B2B Audience on Google Ads.

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

KoMarketing Associates

NOVEMBER 11, 2014

But what in the heck does this have to do with content marketing? How can marketers use the Iceberg Theory to create higher-quality content that will attract, engage, and retain their audience? The key is to produce compelling content that will demonstrate an organization’s deeper content marketing goals and strategy.

Content Marketing 120

Content Marketing Paid Search Agency Content Multi-Channel 120

KoMarketing Associates

MARCH 13, 2018

And while the foundation of a solid SEO strategy starts with good content, link building can be the secret ingredient to unlock the full potential of content marketing and traffic from organic search engines. Monitor forums and applicable online communities for discussions relevant to your industry and solutions.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

KoMarketing Associates

MARCH 22, 2016

During a recent client meeting, we spent some time talking about the idea of content marketing as a solution to a problem. It got me to thinking: Shouldn’t the goal of any content initiative be to address specific problems customers are facing and provide solutions? Source: Quora ). 2: How do you identify your customers’ needs?

Work Management 120

Work Management Content Marketing Marketing Management Planning 120

KoMarketing Associates

MAY 5, 2015

Now comes the part where I’ll draw a parallel between Cinco de Mayo and content marketing…. Content Marketing Institute defines content marketing as “non-interruption” marketing. Content Marketing Institute defines content marketing as “non-interruption” marketing. Another tactic is to do the research yourself.

Education 120

Education Tactics B2B Marketing Practices 120

KoMarketing Associates

JUNE 16, 2014

As my World Cup fever symptoms begins to take hold, I’ve started to draw some comparisons of this year’s event to my job as a content marketer. So, without further delay, here are the 5 lessons I believe content marketers can take from the 2014 World Cup: 1. Make It through Qualifying. Credit: www.cbssports.com. Be Well-Prepared.

Content Marketing 120

Content Marketing Planning Peer-to-peer Comparison 120

KoMarketing Associates

NOVEMBER 17, 2016

As every search marketer knows, content is critical in driving SEO efforts. Whether you’re looking to improve traffic, drive conversions, or acquire links, you need quality content in place to help get you there. As noted by Neil Patel , content marketing and SEO are like peanut butter and jelly. An article on Ironman cat toys?

SEO 120

SEO B2B Marketing Content Marketing Tips 120

KoMarketing Associates

JUNE 10, 2013

When it comes to content marketing, some would say finding the ultimate recipe for success is a little like putting together the right flavors and ingredients to make a meal. When cooking up your content marketing recipe, be sure to think ahead. The same holds true for effective content marketing campaigns. Turn Up the Heat.

Content Marketing 120

Content Marketing Planning Content Search Engine Marketing 120

KoMarketing Associates

OCTOBER 15, 2019

LinkedIn is a prime platform for B2B companies looking to gain relevant web traffic, social media engagement, and high-quality leads through paid social media advertising. As B2B marketers and companies look to LinkedIn to reach decision-makers and key executives at target companies, there are a few key strategies that should not be ignored.

Linkedin 141

Linkedin Advertisements Advertising B2B Marketing 141