WriteSpark
JANUARY 9, 2013
At the beginning of the year, your content marketing plans are likely focused on new, new, new: New white papers, sales brochures, Web articles, and customer case studies. Has any piece of marketing content in your library had the same ROI? And it's time to add "content refresh" as an essential task in your regular marcom planning.
WriteSpark
JANUARY 9, 2013
At the beginning of the year, your content marketing plans are likely focused on new, new, new: New white papers, sales brochures, Web articles, and customer case studies. Has any piece of marketing content in your library had the same ROI? And it's time to add "content refresh" as an essential task in your regular marcom planning.
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WriteSpark
JULY 9, 2013
A recent series of TechTarget reports offers many helpful insights for content marketing that targets IT buyers. These buyers seek content that will help them progress from basic to advanced topics in their new technology focus. Globally Relevant Content. Comparison Content. Deep Dive" Technical Content.
WriteSpark
JULY 9, 2013
A recent series of TechTarget reports offers many helpful insights for content marketing that targets IT buyers. These buyers seek content that will help them progress from basic to advanced topics in their new technology focus. Globally Relevant Content. Comparison Content. Deep Dive" Technical Content.
WriteSpark
NOVEMBER 6, 2013
You''ll likely need to consider working with a technical copywriter who has good skills and relevant experience, but who will need training in your particular subject matter. Content Marketing Working with Writers content marketing freelance writer technical copywriter technology writing' What can you do?
WriteSpark
JUNE 11, 2013
Or, they''ll look for a company name they recognize, even if that case study isn''t necessarily relevant to their interests or situation. First, on the web page that lists your case studies, organize the title links by the categories most relevant to your customers, e.g. by industry, product, world region, etc.
WriteSpark
NOVEMBER 6, 2013
You'll likely need to consider working with a technical copywriter who has good skills and relevant experience, but who will need training in your particular subject matter. Yet you know that your sales materials need the polish and clarity brought by a professional writer. What can you do?
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